Google Analytics Multi-Channel Funnel
With Google Multi-Channel Funnel Reporting marketers gain the full picture to Conversion and Ecommerce transactions as tracked through Google Analytics.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| Account ID | Account ID |
| Analytics Property | Analytics Property |
| Analytics Property ID | Analytics Property Internal ID |
| Analytics View | Analytics View |
| Analytics View Currency | Analytics View ID |
| Analytics View ID | Analytics View Timezone |
| Analytics View Timezone | Assisted / Last Click Conversions |
| Assisted Conversion Value | Assisted Conversions |
| Date | First / Last Click Conversions |
| First Click Conversion Value | First Click Conversions |
| First Impression Conversions | First Impression Value |
| Goal Number | Iimpression Assisted Value |
| Impression Assisted Conversions | Last Click (Direct) Conversion Value |
| Last Click (Direct) Conversions | MCF Channel Grouping |
| Source / Medium | Total Conversion Value |
| Total Conversions |
Data View Details: Channel Grouping
| Account ID | Analytics Property |
| Analytics Property ID | Analytics View |
| Analytics View ID | Analytics View Currency |
| Analytics View Timezone | MCF Channel Grouping |
| First Click Conversions | First Click Conversion Value |
| Assisted Conversions | Assisted Conversion Value |
| Last Click (Direct) Conversions | Last Click (Direct) Conversion Value |
| First / Last Click Conversions | Assisted / Last Click Conversions |
| Date |
Data View Details: Goals
| Account ID | Analytics Property |
| Analytics Property ID | Analytics View |
| Analytics View ID | Analytics View Currency |
| Analytics View Timezone | Goal Number |
| First Impression Conversions | First Impression Value |
| Impression Assisted Conversions | Iimpression Assisted Value |
| Total Conversions | Total Conversion Value |
| Date |
Data View Details: Source / Medium
| Account ID | Analytics Property |
| Analytics Property ID | Analytics View |
| Analytics View ID | Analytics View Currency |
| Analytics View Timezone | Source / Medium |
| First Click Conversions | First Click Conversion Value |
| Assisted Conversions | Assisted Conversion Value |
| Last Click (Direct) Conversions | Last Click (Direct) Conversion Value |
| First / Last Click Conversions | Assisted / Last Click Conversions |
| Date |
Data View Details: Views
| Account ID | Analytics Property |
| Analytics Property ID | Analytics Property Internal ID |
| Analytics View | Analytics View ID |
| Analytics View Currency | Analytics View Timezone |
| First Click Conversions | First Click Conversion Value |
| Assisted Conversions | Assisted Conversion Value |
| Last Click (Direct) Conversions | Last Click (Direct) Conversion Value |
| First / Last Click Conversions | Assisted / Last Click Conversions |
| Date |
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