Google Analytics 4
Introducing the next generation of Analytics, Google Analytics 4 (GA4)
Explore more about Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and apps.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| ARPPU | Active users |
| Age | Analytics Account ID |
| Analytics Account Name | App version |
| Audience ID | Audience name |
| Average Engagement Time | Average Engagement Time Per Session |
| Average purchase revenue | Browser |
| City | City ID |
| Content ID | Content group |
| Content type | Conversions |
| Country | Country ID |
| Date | Default channel group |
| Device | Device brand |
| Device category | Device model |
| Engaged sessions | Engagement rate |
| Event count | Event count per user |
| Event name | Event value |
| Events per session | First user Google Ads ad group ID |
| First user Google Ads ad group name | First user Google Ads ad network type |
| First user campaign | First user campaign ID |
| First user medium | First user source |
| Gender | Hostname |
| Interests | Is conversion event |
| Language | Language code |
| Mobile model | New users |
| OS version | Operating system |
| Page path | Page title |
| Page title and screen class | Page title and screen name |
| Platform | Property ID |
| Property Name | Purchase revenue |
| Region | Screen resolution |
| Session Google Ads account name | Session Google Ads ad group ID |
| Session Google Ads ad group name | Session Google Ads ad network type |
| Session Google Ads campaign | Session Google Ads campaign ID |
| Session Google Ads keyword text | Session Google Ads query |
| Session campaign | Session campaign ID |
| Session default channel group | Session medium |
| Session source | Sessions |
| Sessions per user | Stream ID |
| Stream name | Total ad revenue |
| Total purchasers | Total revenue |
| Total users | Transactions |
| User engagement | View in Google Analytics |
| Views |
Data View Details: Acquisition Details
| Analytics Account ID | Analytics Account Name |
| Property ID | Property Name |
| Default channel group | Conversions |
| Engaged sessions | Sessions |
| Active users | Purchase revenue |
| Total purchasers | Event value |
| Total revenue | Total users |
| Engagement rate | Sessions per user |
| ARPPU | Date |
Data View Details: Age Details
| Analytics Account ID | Analytics Account Name |
| Property ID | Property Name |
| Age | Engaged sessions |
| Sessions | Total revenue |
| Conversions | New users |
| Purchase revenue | Views |
| Total ad revenue | Transactions |
| User engagement | Engagement rate |
| Date |
Data View Details: Audience Details
| Analytics Account ID | Analytics Account Name |
| Property ID | Property Name |
| Audience ID | Audience name |
| Engaged sessions | Sessions |
| Active users | Total revenue |
| Conversions | New users |
| Purchase revenue | Views |
| Total ad revenue | Transactions |
| User engagement | Total purchasers |
| Total users | Engagement rate |
| Sessions per user | Average purchase revenue |
| ARPPU | Date |
Data View Details: Content Details
| Analytics Account ID | Analytics Account Name |
| Property ID | Property Name |
| Content group | Content ID |
| Content type | Engaged sessions |
| Sessions | Total revenue |
| Conversions | New users |
| Purchase revenue | Views |
| Total ad revenue | Transactions |
| User engagement | Engagement rate |
| Date |
Data View Details: Conversion Details
| Analytics Account ID | Analytics Account Name |
| Property ID | Property Name |
| Is conversion event | Active users |
| New users | Total users |
| User engagement | Conversions |
| Sessions | Average Engagement Time |
| Average Engagement Time Per Session | Date |
Data View Details: Device Details
| Analytics Account ID | Analytics Account Name |
| Property ID | Property Name |
| Device category | Device model |
| Operating system | OS version |
| Screen resolution | Browser |
| Engaged sessions | Sessions |
| Total revenue | Conversions |
| New users | Purchase revenue |
| Views | Total ad revenue |
| Transactions | User engagement |
| Engagement rate | Date |
Data View Details: Event Details
| Analytics Account ID | Analytics Account Name |
| Property ID | Property Name |
| Event name | Active users |
| New users | Total users |
| User engagement | Conversions |
| Event count | Event value |
| Sessions | Event count per user |
| Events per session | Average Engagement Time |
| Average Engagement Time Per Session | Date |
Data View Details: Events by Screen Details
| Analytics Account ID | Analytics Account Name |
| Property ID | Property Name |
| Event name | Is conversion event |
| Page title and screen class | Page title and screen name |
| Active users | Event count |
| Event value | Sessions |
| Date |
Data View Details: Gender Details
| Analytics Account ID | Analytics Account Name |
| Property ID | Property Name |
| Gender | Engaged sessions |
| Sessions | Total revenue |
| Conversions | New users |
| Purchase revenue | Views |
| Total ad revenue | Transactions |
| User engagement | Engagement rate |
| Date |
Data View Details: Geo Details
| Analytics Account ID | Analytics Account Name |
| Property ID | Property Name |
| City | City ID |
| Country | Country ID |
| Region | Engaged sessions |
| Sessions | Total revenue |
| Conversions | New users |
| Purchase revenue | Views |
| Total ad revenue | Transactions |
| User engagement | Engagement rate |
| Date |
Data View Details: Google Ads Details
| Analytics Account ID | Analytics Account Name |
| Property ID | Property Name |
| Session Google Ads account name | Session Google Ads ad group ID |
| Session Google Ads ad group name | Session Google Ads ad network type |
| Session Google Ads keyword text | Session Google Ads query |
| Session Google Ads campaign ID | Session Google Ads campaign |
| Engaged sessions | Sessions |
| Total revenue | Conversions |
| New users | Purchase revenue |
| Views | Total ad revenue |
| Transactions | User engagement |
| Engagement rate | Date |
Data View Details: Google Ads User Acquisition Details (DEPRECATED)
| Analytics Account ID | Analytics Account Name |
| Property ID | Property Name |
| First user Google Ads ad group ID | First user Google Ads ad group name |
| First user Google Ads ad network type | Engaged sessions |
| Sessions | Total revenue |
| Conversions | New users |
| Purchase revenue | Views |
| Total ad revenue | Transactions |
| User engagement | Engagement rate |
| Date |
Data View Details: Interest Details
| Analytics Account ID | Analytics Account Name |
| Property ID | Property Name |
| Interests | Engaged sessions |
| Sessions | Total revenue |
| Conversions | New users |
| Purchase revenue | Views |
| Total ad revenue | Transactions |
| User engagement | Engagement rate |
| Date |
Data View Details: Language Details
| Analytics Account ID | Analytics Account Name |
| Property ID | Property Name |
| Language | Language code |
| Engaged sessions | Sessions |
| Total revenue | Conversions |
| New users | Purchase revenue |
| Views | Total ad revenue |
| Transactions | User engagement |
| Engagement rate | Date |
Data View Details: Mobile Details
| Analytics Account ID | Analytics Account Name |
| Property ID | Property Name |
| Device brand | Device |
| Mobile model | Engaged sessions |
| Sessions | Total revenue |
| Conversions | New users |
| Purchase revenue | Views |
| Total ad revenue | Transactions |
| User engagement | Engagement rate |
| Date |
Data View Details: Page Performance Details
| Analytics Account ID | Analytics Account Name |
| Property ID | Property Name |
| Hostname | Page path |
| Page title | Platform |
| Engaged sessions | Sessions |
| Total revenue | Conversions |
| New users | Purchase revenue |
| Views | Total ad revenue |
| Transactions | User engagement |
| Engagement rate | Date |
Data View Details: Page and Content Group Details
| Analytics Account ID | Analytics Account Name |
| Property ID | Property Name |
| Page path | Page title |
| Content group | Engaged sessions |
| Sessions | Active users |
| New users | Total users |
| User engagement | Views |
| Conversions | Event count |
| Event value | Purchase revenue |
| Total purchasers | Transactions |
| Total revenue | Engagement rate |
| Sessions per user | Event count per user |
| Events per session | ARPPU |
| Average purchase revenue | Average Engagement Time |
| Average Engagement Time Per Session | Date |
Data View Details: Properties
| Analytics Account ID | Analytics Account Name |
| Property ID | Property Name |
| View in Google Analytics | Engaged sessions |
| Sessions | Active users |
| Total revenue | Conversions |
| New users | Purchase revenue |
| Views | Total ad revenue |
| Total users | Transactions |
| User engagement | Engagement rate |
| Sessions per user | Date |
Data View Details: Stream Details
| Analytics Account ID | Analytics Account Name |
| Property ID | Property Name |
| App version | Stream ID |
| Stream name | Engaged sessions |
| Sessions | Total revenue |
| Conversions | New users |
| Purchase revenue | Views |
| Total ad revenue | Transactions |
| User engagement | Engagement rate |
| Date |
Data View Details: Traffic Source Details
| Analytics Account ID | Analytics Account Name |
| Property ID | Property Name |
| Session campaign ID | Session campaign |
| Session default channel group | Session medium |
| Session source | Conversions |
| Engaged sessions | Sessions |
| New users | Purchase revenue |
| Views | Total ad revenue |
| Total revenue | Transactions |
| User engagement | Engagement rate |
| Date |
Data View Details: User Acquisition Details
| Analytics Account ID | Analytics Account Name |
| Property ID | Property Name |
| First user campaign ID | First user campaign |
| First user medium | First user source |
| Conversions | Engaged sessions |
| Sessions | New users |
| Purchase revenue | Views |
| Total ad revenue | Total revenue |
| Transactions | User engagement |
| Engagement rate | Date |
All Dimensions and Metrics:
| 1-day active users | 28-day active users |
| 7-day active users | ARPPU |
| ARPU | Achievement ID |
| Active users | Ad Format |
| Ad Source Name | Ad Unit Exposure |
| Ad Unit Name | Add to Carts |
| Ads Clicks | Ads Cost |
| Ads Cost per Click | Ads Impressions |
| Age | Analytics Account ID |
| Analytics Account Name | App version |
| Audience ID | Audience name |
| Average Purchase Revenue Per User | Average Session Duration |
| Average purchase revenue | Avg Engagement Time Per Active User |
| Avg Engagement Time per Session | Bounce Rate |
| Browser | Campaign ID |
| Campaign Name | Cart to View Rate |
| Character | Checkouts |
| City | City ID |
| Cohort | Cohort active users |
| Cohort total users | Content ID |
| Content group | Content type |
| Continent | Continent ID |
| Conversion Purchase | Conversions |
| Cost per Conversion | Country |
| Country ID | Crash Affected Users |
| Crash Free User Rate | Daily cohort |
| Date | Date + Hour (YYYYMMDDHH) |
| Date Hour and Minute | Dau Per Mau |
| Dau Per Wau | Day of Week name |
| Default Channel Group | Device category |
| Device model | Engaged Session Per User |
| Engaged sessions | Engagement rate |
| Event count | Event count per user |
| Event name | Event value |
| Events per session | File Extension |
| File Name | First Session Date |
| First Time Purchase Conversion Rate | First Time Purchase Per New User |
| First Time Purchasers | First User Default Channel Group |
| First User Google Ads Account Name | First User Google Ads Campaign |
| First User Google Ads Campaign ID | First User Google Ads Campaign Type |
| First User Google Ads Creative ID | First User Google Ads Customer ID |
| First User Google Ads Keyword Text | First User Google Ads Query |
| First User Manual Ad Content | First User Manual Term |
| First User Source / Medium | First User Source Platform |
| Full Page Url | Gender |
| Google Ads Account Name | Google Ads Ad Group ID |
| Google Ads Ad Group Name | Google Ads Ad Network Type |
| Google Ads Campaign | Google Ads Campaign ID |
| Google Ads Campaign Type | Google Ads Creative ID |
| Google Ads Customer ID | Google Ads Keyword Text |
| Google Ads Query | Group ID |
| Hostname | Hour |
| ISO Week of ISO Year | ISO Week of the Year |
| ISO Year | Interests |
| Is conversion event | Item Affiliation |
| Item Brand | Item Category |
| Item Category 2 | Item Category 3 |
| Item Category 4 | Item Category 5 |
| Item ID | Item List Click Through Rate |
| Item List ID | Item List Name |
| Item List Position | Item Location ID |
| Item Name | Item Promotion Click Through Rate |
| Item Promotion Creative Name | Item Promotion Creative Slot |
| Item Promotion ID | Item Promotion Name |
| Item Revenue | Item Variant |
| Item View Events | Item-list Click Events |
| Item-list View Events | Items Added to Cart |
| Items Checked Out | Items Clicked in List |
| Items Clicked in Promotion | Items Purchased |
| Items Viewed | Items Viewed in List |
| Items Viewed in Promotion | Landing Page + Query String |
| Language | Language code |
| Last click session campaign ID | Level |
| Link Classes | Link Domain |
| Link ID | Link Text |
| Link URL | Manual Ad Content |
| Manual Term | Medium |
| Method | Minute |
| Mobile Device | Mobile Device brand |
| Mobile model | Monthly cohort |
| New / Returning | New users |
| Nth Hour | Nth Minute |
| Nth Year | Nth day |
| OS version | Operating system |
| Operating system with version | Order Coupon |
| Organic Google Search Average Position | Organic Google Search Click Through Rate |
| Organic Google Search Clicks | Organic Google Search Impressions |
| Outbound | Page Location |
| Page Path + Query String | Page Path + Query String and Screen Class |
| Page Path and Screen Class | Page Referrer |
| Page path | Page title |
| Page title and screen class | Page title and screen name |
| Percent Scrolled | Platform |
| Platform / Device Category | Promotion Clicks |
| Promotion Views | Property ID |
| Property Name | Publisher Ad Clicks |
| Publisher Ad Impressions | Purchase Conversion Rate |
| Purchase To View Rate | Purchase revenue |
| Region | Return on Ad Spend (ROAS) |
| Screen Page Views Per User | Screen resolution |
| Scrolled Users | Search Term |
| Session Conversion Rate | Session Conversion Rate Purchase |
| Session Google Ads Campaign | Session Google Ads Campaign ID |
| Session Google Ads Campaign Type | Session Google Ads Creative ID |
| Session Google Ads Customer ID | Session Google Ads account name |
| Session Google Ads ad group ID | Session Google Ads ad group name |
| Session Google Ads ad network type | Session Google Ads keyword text |
| Session Google Ads query | Session Manual Ad Content |
| Session Manual Term | Session SA360 Ad Group Name |
| Session SA360 Campaign | Session SA360 Campaign ID |
| Session SA360 Creative Format | Session SA360 Engine Account ID |
| Session SA360 Engine Account Name | Session SA360 Engine Account Type |
| Session SA360 Keyword Text | Session SA360 Medium |
| Session SA360 Query | Session SA360 Source |
| Session Source / Medium | Session Source Platform |
| Session campaign | Session default channel group |
| Session medium | Session source |
| Sessions | Sessions per user |
| Shipping Amount | Shipping Tier |
| Signed in with user ID | Source |
| Source / Medium | Source Platform |
| Stream ID | Stream name |
| Tax Amount | Test Data Filter ID |
| Test Data Filter Name | Total Purchasers |
| Total ad revenue | Total revenue |
| Total users | Transaction ID |
| Transaction Per Purchase | Transactions |
| User Conversion Rate | User Conversion Rate Purchase |
| User Engagement Duration | User Google Ads ad group ID |
| User Google Ads ad group name | User Google Ads ad network type |
| User acquired campaign ID | User campaign |
| User medium | User source |
| Video Provider | Video Title |
| Video URL | Views |
| Views per Session | Virtual Currency Name |
| Visible | Wau Per Mau |
| Week | Weekly cohort |
| Year Month | Year Week |
| eCommerce Purchases |
Data View Details: Age
| Sessions | 1-day active users |
| 28-day active users | 7-day active users |
| Active users | Add to Carts |
| Ad Unit Exposure | Average purchase revenue |
| ARPPU | Average Purchase Revenue Per User |
| ARPU | Average Session Duration |
| Bounce Rate | Cart to View Rate |
| Checkouts | Conversions |
| Crash Affected Users | Crash Free User Rate |
| Dau Per Mau | Dau Per Wau |
| eCommerce Purchases | Engaged sessions |
| Engagement rate | Event count |
| Event count per user | Events per session |
| Event value | First Time Purchase Conversion Rate |
| First Time Purchasers | First Time Purchase Per New User |
| Item-list Click Events | Item List Click Through Rate |
| Item-list View Events | Item Promotion Click Through Rate |
| Item Revenue | Items Added to Cart |
| Items Checked Out | Items Clicked in List |
| Items Clicked in Promotion | Items Purchased |
| Items Viewed | Items Viewed in List |
| Items Viewed in Promotion | Item View Events |
| New users | Promotion Clicks |
| Promotion Views | Publisher Ad Clicks |
| Publisher Ad Impressions | Purchase Conversion Rate |
| Purchase revenue | Purchase To View Rate |
| Views | Views per Session |
| Screen Page Views Per User | Scrolled Users |
| Session Conversion Rate | Sessions per user |
| Shipping Amount | Tax Amount |
| Total ad revenue | Total Purchasers |
| Total revenue | Total users |
| Transactions | Transaction Per Purchase |
| User Conversion Rate | User Engagement Duration |
| Wau Per Mau | Conversion Purchase |
| Session Conversion Rate Purchase | User Conversion Rate Purchase |
| Avg Engagement Time per Session | Avg Engagement Time Per Active User |
| Engaged Session Per User | Achievement ID |
| Ad Format | Ad Source Name |
| Ad Unit Name | App version |
| Audience ID | Audience name |
| Browser | Character |
| City | City ID |
| Cohort | Content group |
| Content ID | Content type |
| Continent | Continent ID |
| Country | Country ID |
| Date + Hour (YYYYMMDDHH) | Day of Week name |
| Default Channel Group | Device category |
| Device model | Event name |
| File Extension | File Name |
| First Session Date | First User Default Channel Group |
| First User Google Ads Account Name | User Google Ads ad group ID |
| User Google Ads ad group name | User Google Ads ad network type |
| First User Google Ads Campaign ID | First User Google Ads Campaign |
| First User Google Ads Campaign Type | First User Google Ads Creative ID |
| First User Google Ads Customer ID | First User Google Ads Keyword Text |
| First User Google Ads Query | First User Source Platform |
| Google Ads Account Name | Google Ads Ad Group ID |
| Google Ads Ad Group Name | Google Ads Ad Network Type |
| Google Ads Campaign ID | Google Ads Campaign |
| Google Ads Campaign Type | Google Ads Creative ID |
| Google Ads Customer ID | Google Ads Keyword Text |
| Google Ads Query | Group ID |
| Hostname | Hour |
| Is conversion event | ISO Week of the Year |
| ISO Year | ISO Week of ISO Year |
| Item Affiliation | Item Brand |
| Item Category | Item Category 2 |
| Item Category 3 | Item Category 4 |
| Item Category 5 | Item ID |
| Item List ID | Item List Name |
| Item List Position | Item Location ID |
| Item Name | Item Promotion Creative Name |
| Item Promotion Creative Slot | Item Promotion ID |
| Item Promotion Name | Item Variant |
| Landing Page + Query String | Language |
| Language code | Level |
| Link Classes | Link Domain |
| Link ID | Link Text |
| Link URL | Method |
| Mobile Device brand | Mobile Device |
| Mobile model | New / Returning |
| Nth day | Nth Hour |
| Nth Year | Operating system |
| OS version | Operating system with version |
| Order Coupon | Outbound |
| Page path | Page Referrer |
| Page title | Percent Scrolled |
| Platform | Platform / Device Category |
| Region | Screen resolution |
| Search Term | Session default channel group |
| Session Google Ads account name | Session Google Ads ad group ID |
| Session Google Ads ad group name | Session Google Ads ad network type |
| Session Google Ads Campaign ID | Session Google Ads Campaign |
| Session Google Ads Campaign Type | Session Google Ads Creative ID |
| Session Google Ads Customer ID | Session Google Ads keyword text |
| Session Google Ads query | Session Source Platform |
| Shipping Tier | Signed in with user ID |
| Source Platform | Stream ID |
| Stream name | Test Data Filter ID |
| Test Data Filter Name | Transaction ID |
| Page Path and Screen Class | Page title and screen class |
| Page title and screen name | Video Provider |
| Video Title | Video URL |
| Virtual Currency Name | Visible |
| Week | Year Month |
| Year Week | Date |
| Analytics Account ID | Analytics Account Name |
| Property ID | Property Name |
| Interests | Gender |
| Campaign Name | Campaign ID |
| Source | Medium |
Data View Details: Audience
| Sessions | 1-day active users |
| 28-day active users | 7-day active users |
| Active users | Add to Carts |
| Ad Unit Exposure | Average purchase revenue |
| ARPPU | Average Purchase Revenue Per User |
| ARPU | Average Session Duration |
| Bounce Rate | Cart to View Rate |
| Checkouts | Conversions |
| Crash Affected Users | Crash Free User Rate |
| Dau Per Mau | Dau Per Wau |
| eCommerce Purchases | Engaged sessions |
| Engagement rate | Event count |
| Event count per user | Events per session |
| Event value | First Time Purchase Conversion Rate |
| First Time Purchasers | First Time Purchase Per New User |
| Item-list Click Events | Item List Click Through Rate |
| Item-list View Events | Item Promotion Click Through Rate |
| Item Revenue | Items Added to Cart |
| Items Checked Out | Items Clicked in List |
| Items Clicked in Promotion | Items Purchased |
| Items Viewed | Items Viewed in List |
| Items Viewed in Promotion | Item View Events |
| New users | Promotion Clicks |
| Promotion Views | Publisher Ad Clicks |
| Publisher Ad Impressions | Purchase Conversion Rate |
| Purchase revenue | Purchase To View Rate |
| Views | Views per Session |
| Screen Page Views Per User | Scrolled Users |
| Session Conversion Rate | Sessions per user |
| Shipping Amount | Tax Amount |
| Total ad revenue | Total Purchasers |
| Total revenue | Total users |
| Transactions | Transaction Per Purchase |
| User Conversion Rate | User Engagement Duration |
| Wau Per Mau | Conversion Purchase |
| Session Conversion Rate Purchase | User Conversion Rate Purchase |
| Avg Engagement Time per Session | Avg Engagement Time Per Active User |
| Engaged Session Per User | Achievement ID |
| Ad Format | Ad Source Name |
| Ad Unit Name | App version |
| Audience ID | Browser |
| Character | City |
| City ID | Cohort |
| Content group | Content ID |
| Content type | Continent |
| Continent ID | Country |
| Country ID | Date + Hour (YYYYMMDDHH) |
| Day of Week name | Default Channel Group |
| Device category | Device model |
| Event name | File Extension |
| File Name | First Session Date |
| First User Default Channel Group | First User Google Ads Account Name |
| User Google Ads ad group ID | User Google Ads ad group name |
| User Google Ads ad network type | First User Google Ads Campaign ID |
| First User Google Ads Campaign | First User Google Ads Campaign Type |
| First User Google Ads Creative ID | First User Google Ads Customer ID |
| First User Google Ads Keyword Text | First User Google Ads Query |
| First User Source Platform | Google Ads Account Name |
| Google Ads Ad Group ID | Google Ads Ad Group Name |
| Google Ads Ad Network Type | Google Ads Campaign ID |
| Google Ads Campaign | Google Ads Campaign Type |
| Google Ads Creative ID | Google Ads Customer ID |
| Google Ads Keyword Text | Google Ads Query |
| Group ID | Hostname |
| Hour | Is conversion event |
| ISO Week of the Year | ISO Year |
| ISO Week of ISO Year | Item Affiliation |
| Item Brand | Item Category |
| Item Category 2 | Item Category 3 |
| Item Category 4 | Item Category 5 |
| Item ID | Item List ID |
| Item List Name | Item List Position |
| Item Location ID | Item Name |
| Item Promotion Creative Name | Item Promotion Creative Slot |
| Item Promotion ID | Item Promotion Name |
| Item Variant | Landing Page + Query String |
| Language | Language code |
| Level | Link Classes |
| Link Domain | Link ID |
| Link Text | Link URL |
| Method | Mobile Device brand |
| Mobile Device | Mobile model |
| New / Returning | Nth day |
| Nth Hour | Nth Year |
| Operating system | OS version |
| Operating system with version | Order Coupon |
| Outbound | Page path |
| Page Referrer | Page title |
| Percent Scrolled | Platform |
| Platform / Device Category | Region |
| Screen resolution | Search Term |
| Session default channel group | Session Google Ads account name |
| Session Google Ads ad group ID | Session Google Ads ad group name |
| Session Google Ads ad network type | Session Google Ads Campaign ID |
| Session Google Ads Campaign | Session Google Ads Campaign Type |
| Session Google Ads Creative ID | Session Google Ads Customer ID |
| Session Google Ads keyword text | Session Google Ads query |
| Session Source Platform | Shipping Tier |
| Signed in with user ID | Source Platform |
| Stream ID | Stream name |
| Test Data Filter ID | Test Data Filter Name |
| Transaction ID | Page Path and Screen Class |
| Page title and screen class | Page title and screen name |
| Video Provider | Video Title |
| Video URL | Virtual Currency Name |
| Visible | Week |
| Year Month | Year Week |
| Date | Analytics Account ID |
| Analytics Account Name | Property ID |
| Property Name | Interests |
| Campaign ID | Campaign Name |
| User acquired campaign ID | User campaign |
| First User Manual Ad Content | First User Manual Term |
| User medium | User source |
| First User Source / Medium | Manual Ad Content |
| Manual Term | Medium |
| Last click session campaign ID | Session campaign |
| Session Manual Ad Content | Session Manual Term |
| Session medium | Session SA360 Ad Group Name |
| Session SA360 Campaign ID | Session SA360 Campaign |
| Session SA360 Creative Format | Session SA360 Engine Account ID |
| Session SA360 Engine Account Name | Session SA360 Engine Account Type |
| Session SA360 Keyword Text | Session SA360 Medium |
| Session SA360 Query | Session SA360 Source |
| Session source | Session Source / Medium |
| Source | Source / Medium |
| Age | Gender |
Data View Details: Campaigns
| Sessions | 1-day active users |
| 28-day active users | 7-day active users |
| Active users | Ads Clicks |
| Ads Cost | Ads Cost per Click |
| Cost per Conversion | Ads Impressions |
| ARPPU | Average Purchase Revenue Per User |
| ARPU | Bounce Rate |
| Cart to View Rate | Conversions |
| Dau Per Mau | Dau Per Wau |
| Engaged sessions | Engagement rate |
| Event value | First Time Purchase Conversion Rate |
| First Time Purchasers | Item List Click Through Rate |
| Item Promotion Click Through Rate | Purchase Conversion Rate |
| Purchase revenue | Purchase To View Rate |
| Return on Ad Spend (ROAS) | Session Conversion Rate |
| Sessions per user | Total ad revenue |
| Total Purchasers | Total revenue |
| Total users | User Conversion Rate |
| Wau Per Mau | Conversion Purchase |
| Session Conversion Rate Purchase | User Conversion Rate Purchase |
| Average purchase revenue | Avg Engagement Time per Session |
| New users | Transactions |
| User Engagement Duration | Views |
| Ad Unit Exposure | Add to Carts |
| Checkouts | eCommerce Purchases |
| Item-list Click Events | Item-list View Events |
| Promotion Clicks | Promotion Views |
| Items Purchased | Item Revenue |
| Item View Events | Publisher Ad Clicks |
| Publisher Ad Impressions | Achievement ID |
| Ad Format | Ad Source Name |
| Ad Unit Name | App version |
| Audience ID | Audience name |
| Browser | Campaign ID |
| Character | City |
| City ID | Cohort |
| Content group | Content ID |
| Content type | Continent |
| Continent ID | Country |
| Country ID | Date + Hour (YYYYMMDDHH) |
| Day of Week name | Default Channel Group |
| Device category | Device model |
| Event name | File Extension |
| File Name | First Session Date |
| User acquired campaign ID | User campaign |
| First User Default Channel Group | First User Google Ads Account Name |
| User Google Ads ad group ID | User Google Ads ad group name |
| User Google Ads ad network type | First User Google Ads Campaign ID |
| First User Google Ads Campaign | First User Google Ads Campaign Type |
| First User Google Ads Creative ID | First User Google Ads Customer ID |
| First User Google Ads Keyword Text | First User Google Ads Query |
| First User Manual Ad Content | First User Manual Term |
| User medium | User source |
| First User Source / Medium | First User Source Platform |
| Google Ads Account Name | Google Ads Ad Group ID |
| Google Ads Ad Group Name | Google Ads Ad Network Type |
| Google Ads Campaign ID | Google Ads Campaign |
| Google Ads Campaign Type | Google Ads Creative ID |
| Google Ads Customer ID | Google Ads Keyword Text |
| Google Ads Query | Group ID |
| Hostname | Hour |
| Is conversion event | ISO Week of the Year |
| ISO Year | ISO Week of ISO Year |
| Landing Page + Query String | Language |
| Language code | Level |
| Link Classes | Link Domain |
| Link ID | Link Text |
| Link URL | Manual Ad Content |
| Manual Term | Medium |
| Method | Mobile Device brand |
| Mobile Device | Mobile model |
| New / Returning | Nth day |
| Nth Hour | Nth Year |
| Operating system | OS version |
| Operating system with version | Order Coupon |
| Outbound | Page path |
| Page Referrer | Page title |
| Percent Scrolled | Platform |
| Platform / Device Category | Region |
| Screen resolution | Search Term |
| Last click session campaign ID | Session campaign |
| Session default channel group | Session Google Ads account name |
| Session Google Ads ad group ID | Session Google Ads ad group name |
| Session Google Ads ad network type | Session Google Ads Campaign ID |
| Session Google Ads Campaign | Session Google Ads Campaign Type |
| Session Google Ads Creative ID | Session Google Ads Customer ID |
| Session Google Ads keyword text | Session Google Ads query |
| Session Manual Ad Content | Session Manual Term |
| Session medium | Session SA360 Ad Group Name |
| Session SA360 Campaign ID | Session SA360 Campaign |
| Session SA360 Creative Format | Session SA360 Engine Account ID |
| Session SA360 Engine Account Name | Session SA360 Engine Account Type |
| Session SA360 Keyword Text | Session SA360 Medium |
| Session SA360 Query | Session SA360 Source |
| Session source | Session Source / Medium |
| Session Source Platform | Shipping Tier |
| Signed in with user ID | Source |
| Source / Medium | Source Platform |
| Stream ID | Stream name |
| Test Data Filter ID | Test Data Filter Name |
| Transaction ID | Page Path and Screen Class |
| Page title and screen class | Page title and screen name |
| Video Provider | Video Title |
| Video URL | Virtual Currency Name |
| Visible | Week |
| Year Month | Year Week |
| Date | Analytics Account ID |
| Analytics Account Name | Property ID |
| Property Name | Item Brand |
| Item Category | Item Category 2 |
| Item Category 3 | Item Category 4 |
| Item Category 5 | Item ID |
| Item List ID | Item List Name |
| Item Name | Item Promotion Creative Name |
| Item Promotion ID | Item Promotion Name |
Data View Details: City
| Sessions | 1-day active users |
| 28-day active users | 7-day active users |
| Active users | Add to Carts |
| Ad Unit Exposure | Average purchase revenue |
| ARPPU | Average Purchase Revenue Per User |
| ARPU | Average Session Duration |
| Bounce Rate | Cart to View Rate |
| Checkouts | Conversions |
| Crash Affected Users | Crash Free User Rate |
| Dau Per Mau | Dau Per Wau |
| eCommerce Purchases | Engaged sessions |
| Engagement rate | Event count |
| Event count per user | Events per session |
| Event value | First Time Purchase Conversion Rate |
| First Time Purchasers | First Time Purchase Per New User |
| Item-list Click Events | Item List Click Through Rate |
| Item-list View Events | Item Promotion Click Through Rate |
| Item Revenue | Items Added to Cart |
| Items Checked Out | Items Clicked in List |
| Items Clicked in Promotion | Items Purchased |
| Items Viewed | Items Viewed in List |
| Items Viewed in Promotion | Item View Events |
| New users | Promotion Clicks |
| Promotion Views | Publisher Ad Clicks |
| Publisher Ad Impressions | Purchase Conversion Rate |
| Purchase revenue | Purchase To View Rate |
| Views | Views per Session |
| Screen Page Views Per User | Scrolled Users |
| Session Conversion Rate | Sessions per user |
| Shipping Amount | Tax Amount |
| Total ad revenue | Total Purchasers |
| Total revenue | Total users |
| Transactions | Transaction Per Purchase |
| User Conversion Rate | User Engagement Duration |
| Wau Per Mau | Conversion Purchase |
| Session Conversion Rate Purchase | User Conversion Rate Purchase |
| Avg Engagement Time per Session | Avg Engagement Time Per Active User |
| Engaged Session Per User | Achievement ID |
| Ad Format | Ad Source Name |
| Ad Unit Name | App version |
| Audience ID | Audience name |
| Browser | Character |
| City ID | Cohort |
| Content group | Content ID |
| Content type | Continent |
| Continent ID | Country |
| Country ID | Date + Hour (YYYYMMDDHH) |
| Day of Week name | Default Channel Group |
| Device category | Device model |
| Event name | File Extension |
| File Name | First Session Date |
| First User Default Channel Group | First User Google Ads Account Name |
| User Google Ads ad group ID | User Google Ads ad group name |
| User Google Ads ad network type | First User Google Ads Campaign ID |
| First User Google Ads Campaign | First User Google Ads Campaign Type |
| First User Google Ads Creative ID | First User Google Ads Customer ID |
| First User Google Ads Keyword Text | First User Google Ads Query |
| First User Source Platform | Google Ads Account Name |
| Google Ads Ad Group ID | Google Ads Ad Group Name |
| Google Ads Ad Network Type | Google Ads Campaign ID |
| Google Ads Campaign | Google Ads Campaign Type |
| Google Ads Creative ID | Google Ads Customer ID |
| Google Ads Keyword Text | Google Ads Query |
| Group ID | Hostname |
| Hour | Is conversion event |
| ISO Week of the Year | ISO Year |
| ISO Week of ISO Year | Item Affiliation |
| Item Brand | Item Category |
| Item Category 2 | Item Category 3 |
| Item Category 4 | Item Category 5 |
| Item ID | Item List ID |
| Item List Name | Item List Position |
| Item Location ID | Item Name |
| Item Promotion Creative Name | Item Promotion Creative Slot |
| Item Promotion ID | Item Promotion Name |
| Item Variant | Landing Page + Query String |
| Language | Language code |
| Level | Link Classes |
| Link Domain | Link ID |
| Link Text | Link URL |
| Method | Mobile Device brand |
| Mobile Device | Mobile model |
| New / Returning | Nth day |
| Nth Hour | Nth Year |
| Operating system | OS version |
| Operating system with version | Order Coupon |
| Outbound | Page path |
| Page Referrer | Page title |
| Percent Scrolled | Platform |
| Platform / Device Category | Region |
| Screen resolution | Search Term |
| Session default channel group | Session Google Ads account name |
| Session Google Ads ad group ID | Session Google Ads ad group name |
| Session Google Ads ad network type | Session Google Ads Campaign ID |
| Session Google Ads Campaign | Session Google Ads Campaign Type |
| Session Google Ads Creative ID | Session Google Ads Customer ID |
| Session Google Ads keyword text | Session Google Ads query |
| Session Source Platform | Shipping Tier |
| Signed in with user ID | Source Platform |
| Stream ID | Stream name |
| Test Data Filter ID | Test Data Filter Name |
| Transaction ID | Page Path and Screen Class |
| Page title and screen class | Page title and screen name |
| Video Provider | Video Title |
| Video URL | Virtual Currency Name |
| Visible | Week |
| Year Month | Year Week |
| Date | Analytics Account ID |
| Analytics Account Name | Property ID |
| Property Name | Interests |
| Campaign ID | Campaign Name |
| User acquired campaign ID | User campaign |
| First User Manual Ad Content | First User Manual Term |
| User medium | User source |
| First User Source / Medium | Manual Ad Content |
| Manual Term | Medium |
| Last click session campaign ID | Session campaign |
| Session Manual Ad Content | Session Manual Term |
| Session medium | Session SA360 Ad Group Name |
| Session SA360 Campaign ID | Session SA360 Campaign |
| Session SA360 Creative Format | Session SA360 Engine Account ID |
| Session SA360 Engine Account Name | Session SA360 Engine Account Type |
| Session SA360 Keyword Text | Session SA360 Medium |
| Session SA360 Query | Session SA360 Source |
| Session source | Session Source / Medium |
| Source | Source / Medium |
| Age | Gender |
Data View Details: Cohort
| Cohort total users | 1-day active users |
| 28-day active users | 7-day active users |
| Active users | Add to Carts |
| Ad Unit Exposure | Average purchase revenue |
| ARPPU | Average Purchase Revenue Per User |
| ARPU | Average Session Duration |
| Bounce Rate | Cart to View Rate |
| Checkouts | Conversions |
| Crash Affected Users | Crash Free User Rate |
| Dau Per Mau | Dau Per Wau |
| eCommerce Purchases | Engaged sessions |
| Engagement rate | Event count |
| Event count per user | Events per session |
| Event value | First Time Purchase Conversion Rate |
| First Time Purchasers | First Time Purchase Per New User |
| Item-list Click Events | Item List Click Through Rate |
| Item-list View Events | Item Promotion Click Through Rate |
| Item Revenue | Items Added to Cart |
| Items Checked Out | Items Clicked in List |
| Items Clicked in Promotion | Items Purchased |
| Items Viewed | Items Viewed in List |
| Items Viewed in Promotion | Item View Events |
| New users | Promotion Clicks |
| Promotion Views | Publisher Ad Clicks |
| Publisher Ad Impressions | Purchase Conversion Rate |
| Purchase revenue | Purchase To View Rate |
| Views | Views per Session |
| Screen Page Views Per User | Scrolled Users |
| Session Conversion Rate | Sessions |
| Sessions per user | Shipping Amount |
| Tax Amount | Total ad revenue |
| Total Purchasers | Total revenue |
| Total users | Transactions |
| Transaction Per Purchase | User Conversion Rate |
| User Engagement Duration | Wau Per Mau |
| Conversion Purchase | Session Conversion Rate Purchase |
| User Conversion Rate Purchase | Avg Engagement Time per Session |
| Avg Engagement Time Per Active User | Engaged Session Per User |
| Cohort active users | Achievement ID |
| Ad Format | Ad Source Name |
| Ad Unit Name | App version |
| Audience ID | Audience name |
| Browser | Character |
| City | City ID |
| Content group | Content ID |
| Content type | Continent |
| Continent ID | Country |
| Country ID | Date + Hour (YYYYMMDDHH) |
| Day of Week name | Default Channel Group |
| Device category | Device model |
| Event name | File Extension |
| File Name | First Session Date |
| First User Default Channel Group | First User Google Ads Account Name |
| User Google Ads ad group ID | User Google Ads ad group name |
| User Google Ads ad network type | First User Google Ads Campaign ID |
| First User Google Ads Campaign | First User Google Ads Campaign Type |
| First User Google Ads Creative ID | First User Google Ads Customer ID |
| First User Google Ads Keyword Text | First User Google Ads Query |
| First User Source Platform | Google Ads Account Name |
| Google Ads Ad Group ID | Google Ads Ad Group Name |
| Google Ads Ad Network Type | Google Ads Campaign ID |
| Google Ads Campaign | Google Ads Campaign Type |
| Google Ads Creative ID | Google Ads Customer ID |
| Google Ads Keyword Text | Google Ads Query |
| Group ID | Hostname |
| Hour | Is conversion event |
| ISO Week of the Year | ISO Year |
| ISO Week of ISO Year | Item Affiliation |
| Item Brand | Item Category |
| Item Category 2 | Item Category 3 |
| Item Category 4 | Item Category 5 |
| Item ID | Item List ID |
| Item List Name | Item List Position |
| Item Location ID | Item Name |
| Item Promotion Creative Name | Item Promotion Creative Slot |
| Item Promotion ID | Item Promotion Name |
| Item Variant | Landing Page + Query String |
| Language | Language code |
| Level | Link Classes |
| Link Domain | Link ID |
| Link Text | Link URL |
| Method | Mobile Device brand |
| Mobile Device | Mobile model |
| New / Returning | Nth day |
| Nth Hour | Nth Year |
| Operating system | OS version |
| Operating system with version | Order Coupon |
| Outbound | Page path |
| Page Referrer | Page title |
| Percent Scrolled | Platform |
| Platform / Device Category | Region |
| Screen resolution | Search Term |
| Session default channel group | Session Google Ads account name |
| Session Google Ads ad group ID | Session Google Ads ad group name |
| Session Google Ads ad network type | Session Google Ads Campaign ID |
| Session Google Ads Campaign | Session Google Ads Campaign Type |
| Session Google Ads Creative ID | Session Google Ads Customer ID |
| Session Google Ads keyword text | Session Google Ads query |
| Session Source Platform | Shipping Tier |
| Signed in with user ID | Source Platform |
| Stream ID | Stream name |
| Test Data Filter ID | Test Data Filter Name |
| Transaction ID | Page Path and Screen Class |
| Page title and screen class | Page title and screen name |
| Video Provider | Video Title |
| Video URL | Virtual Currency Name |
| Visible | Week |
| Year Month | Year Week |
| Date | Analytics Account ID |
| Analytics Account Name | Property ID |
| Property Name | Interests |
| Campaign ID | Campaign Name |
| Daily cohort | Monthly cohort |
| Weekly cohort | User acquired campaign ID |
| User campaign | First User Manual Ad Content |
| First User Manual Term | User medium |
| User source | First User Source / Medium |
| Manual Ad Content | Manual Term |
| Medium | Last click session campaign ID |
| Session campaign | Session Manual Ad Content |
| Session Manual Term | Session medium |
| Session SA360 Ad Group Name | Session SA360 Campaign ID |
| Session SA360 Campaign | Session SA360 Creative Format |
| Session SA360 Engine Account ID | Session SA360 Engine Account Name |
| Session SA360 Engine Account Type | Session SA360 Keyword Text |
| Session SA360 Medium | Session SA360 Query |
| Session SA360 Source | Session source |
| Session Source / Medium | Source |
| Source / Medium | Age |
| Gender |
Data View Details: Content
| Sessions | 1-day active users |
| 28-day active users | 7-day active users |
| Active users | Add to Carts |
| Ad Unit Exposure | Average purchase revenue |
| ARPPU | Average Purchase Revenue Per User |
| ARPU | Average Session Duration |
| Bounce Rate | Cart to View Rate |
| Checkouts | Conversions |
| Crash Affected Users | Crash Free User Rate |
| Dau Per Mau | Dau Per Wau |
| eCommerce Purchases | Engaged sessions |
| Engagement rate | Event count |
| Event count per user | Events per session |
| Event value | First Time Purchase Conversion Rate |
| First Time Purchasers | First Time Purchase Per New User |
| Item-list Click Events | Item List Click Through Rate |
| Item-list View Events | Item Promotion Click Through Rate |
| Item Revenue | Items Added to Cart |
| Items Checked Out | Items Clicked in List |
| Items Clicked in Promotion | Items Purchased |
| Items Viewed | Items Viewed in List |
| Items Viewed in Promotion | Item View Events |
| New users | Promotion Clicks |
| Promotion Views | Publisher Ad Clicks |
| Publisher Ad Impressions | Purchase Conversion Rate |
| Purchase revenue | Purchase To View Rate |
| Views | Views per Session |
| Screen Page Views Per User | Scrolled Users |
| Session Conversion Rate | Sessions per user |
| Shipping Amount | Tax Amount |
| Total ad revenue | Total Purchasers |
| Total revenue | Total users |
| Transactions | Transaction Per Purchase |
| User Conversion Rate | User Engagement Duration |
| Wau Per Mau | Conversion Purchase |
| Session Conversion Rate Purchase | User Conversion Rate Purchase |
| Avg Engagement Time per Session | Avg Engagement Time Per Active User |
| Engaged Session Per User | Achievement ID |
| Ad Format | Ad Source Name |
| Ad Unit Name | App version |
| Audience ID | Audience name |
| Browser | Character |
| City | City ID |
| Cohort | Content group |
| Content ID | Continent |
| Continent ID | Country |
| Country ID | Date + Hour (YYYYMMDDHH) |
| Day of Week name | Default Channel Group |
| Device category | Device model |
| Event name | File Extension |
| File Name | First Session Date |
| First User Default Channel Group | First User Google Ads Account Name |
| User Google Ads ad group ID | User Google Ads ad group name |
| User Google Ads ad network type | First User Google Ads Campaign ID |
| First User Google Ads Campaign | First User Google Ads Campaign Type |
| First User Google Ads Creative ID | First User Google Ads Customer ID |
| First User Google Ads Keyword Text | First User Google Ads Query |
| First User Source Platform | Google Ads Account Name |
| Google Ads Ad Group ID | Google Ads Ad Group Name |
| Google Ads Ad Network Type | Google Ads Campaign ID |
| Google Ads Campaign | Google Ads Campaign Type |
| Google Ads Creative ID | Google Ads Customer ID |
| Google Ads Keyword Text | Google Ads Query |
| Group ID | Hostname |
| Hour | Is conversion event |
| ISO Week of the Year | ISO Year |
| ISO Week of ISO Year | Item Affiliation |
| Item Brand | Item Category |
| Item Category 2 | Item Category 3 |
| Item Category 4 | Item Category 5 |
| Item ID | Item List ID |
| Item List Name | Item List Position |
| Item Location ID | Item Name |
| Item Promotion Creative Name | Item Promotion Creative Slot |
| Item Promotion ID | Item Promotion Name |
| Item Variant | Landing Page + Query String |
| Language | Language code |
| Level | Link Classes |
| Link Domain | Link ID |
| Link Text | Link URL |
| Method | Mobile Device brand |
| Mobile Device | Mobile model |
| New / Returning | Nth day |
| Nth Hour | Nth Year |
| Operating system | OS version |
| Operating system with version | Order Coupon |
| Outbound | Page path |
| Page Referrer | Page title |
| Percent Scrolled | Platform |
| Platform / Device Category | Region |
| Screen resolution | Search Term |
| Session default channel group | Session Google Ads account name |
| Session Google Ads ad group ID | Session Google Ads ad group name |
| Session Google Ads ad network type | Session Google Ads Campaign ID |
| Session Google Ads Campaign | Session Google Ads Campaign Type |
| Session Google Ads Creative ID | Session Google Ads Customer ID |
| Session Google Ads keyword text | Session Google Ads query |
| Session Source Platform | Shipping Tier |
| Signed in with user ID | Source Platform |
| Stream ID | Stream name |
| Test Data Filter ID | Test Data Filter Name |
| Transaction ID | Page Path and Screen Class |
| Page title and screen class | Page title and screen name |
| Video Provider | Video Title |
| Video URL | Virtual Currency Name |
| Visible | Week |
| Year Month | Year Week |
| Date | Analytics Account ID |
| Analytics Account Name | Property ID |
| Property Name | Interests |
| Campaign ID | Campaign Name |
| User acquired campaign ID | User campaign |
| First User Manual Ad Content | First User Manual Term |
| User medium | User source |
| First User Source / Medium | Manual Ad Content |
| Manual Term | Medium |
| Last click session campaign ID | Session campaign |
| Session Manual Ad Content | Session Manual Term |
| Session medium | Session SA360 Ad Group Name |
| Session SA360 Campaign ID | Session SA360 Campaign |
| Session SA360 Creative Format | Session SA360 Engine Account ID |
| Session SA360 Engine Account Name | Session SA360 Engine Account Type |
| Session SA360 Keyword Text | Session SA360 Medium |
| Session SA360 Query | Session SA360 Source |
| Session source | Session Source / Medium |
| Source | Source / Medium |
| Age | Gender |
Data View Details: Country
| Sessions | 1-day active users |
| 28-day active users | 7-day active users |
| Active users | Add to Carts |
| Ad Unit Exposure | Average purchase revenue |
| ARPPU | Average Purchase Revenue Per User |
| ARPU | Average Session Duration |
| Bounce Rate | Cart to View Rate |
| Checkouts | Conversions |
| Crash Affected Users | Crash Free User Rate |
| Dau Per Mau | Dau Per Wau |
| eCommerce Purchases | Engaged sessions |
| Engagement rate | Event count |
| Event count per user | Events per session |
| Event value | First Time Purchase Conversion Rate |
| First Time Purchasers | First Time Purchase Per New User |
| Item-list Click Events | Item List Click Through Rate |
| Item-list View Events | Item Promotion Click Through Rate |
| Item Revenue | Items Added to Cart |
| Items Checked Out | Items Clicked in List |
| Items Clicked in Promotion | Items Purchased |
| Items Viewed | Items Viewed in List |
| Items Viewed in Promotion | Item View Events |
| New users | Promotion Clicks |
| Promotion Views | Publisher Ad Clicks |
| Publisher Ad Impressions | Purchase Conversion Rate |
| Purchase revenue | Purchase To View Rate |
| Views | Views per Session |
| Screen Page Views Per User | Scrolled Users |
| Session Conversion Rate | Sessions per user |
| Shipping Amount | Tax Amount |
| Total ad revenue | Total Purchasers |
| Total revenue | Total users |
| Transactions | Transaction Per Purchase |
| User Conversion Rate | User Engagement Duration |
| Wau Per Mau | Conversion Purchase |
| Session Conversion Rate Purchase | User Conversion Rate Purchase |
| Avg Engagement Time per Session | Avg Engagement Time Per Active User |
| Engaged Session Per User | Organic Google Search Average Position |
| Organic Google Search Clicks | Organic Google Search Click Through Rate |
| Organic Google Search Impressions | Achievement ID |
| Ad Format | Ad Source Name |
| Ad Unit Name | App version |
| Audience ID | Audience name |
| Browser | Character |
| City | City ID |
| Cohort | Content group |
| Content ID | Content type |
| Continent | Continent ID |
| Country ID | Date + Hour (YYYYMMDDHH) |
| Day of Week name | Default Channel Group |
| Device category | Device model |
| Event name | File Extension |
| File Name | First Session Date |
| First User Default Channel Group | First User Google Ads Account Name |
| User Google Ads ad group ID | User Google Ads ad group name |
| User Google Ads ad network type | First User Google Ads Campaign ID |
| First User Google Ads Campaign | First User Google Ads Campaign Type |
| First User Google Ads Creative ID | First User Google Ads Customer ID |
| First User Google Ads Keyword Text | First User Google Ads Query |
| First User Source Platform | Google Ads Account Name |
| Google Ads Ad Group ID | Google Ads Ad Group Name |
| Google Ads Ad Network Type | Google Ads Campaign ID |
| Google Ads Campaign | Google Ads Campaign Type |
| Google Ads Creative ID | Google Ads Customer ID |
| Google Ads Keyword Text | Google Ads Query |
| Group ID | Hostname |
| Hour | Is conversion event |
| ISO Week of the Year | ISO Year |
| ISO Week of ISO Year | Item Affiliation |
| Item Brand | Item Category |
| Item Category 2 | Item Category 3 |
| Item Category 4 | Item Category 5 |
| Item ID | Item List ID |
| Item List Name | Item List Position |
| Item Location ID | Item Name |
| Item Promotion Creative Name | Item Promotion Creative Slot |
| Item Promotion ID | Item Promotion Name |
| Item Variant | Landing Page + Query String |
| Language | Language code |
| Level | Link Classes |
| Link Domain | Link ID |
| Link Text | Link URL |
| Method | Mobile Device brand |
| Mobile Device | Mobile model |
| New / Returning | Nth day |
| Nth Hour | Nth Year |
| Operating system | OS version |
| Operating system with version | Order Coupon |
| Outbound | Page path |
| Page Referrer | Page title |
| Percent Scrolled | Platform |
| Platform / Device Category | Region |
| Screen resolution | Search Term |
| Session default channel group | Session Google Ads account name |
| Session Google Ads ad group ID | Session Google Ads ad group name |
| Session Google Ads ad network type | Session Google Ads Campaign ID |
| Session Google Ads Campaign | Session Google Ads Campaign Type |
| Session Google Ads Creative ID | Session Google Ads Customer ID |
| Session Google Ads keyword text | Session Google Ads query |
| Session Source Platform | Shipping Tier |
| Signed in with user ID | Source Platform |
| Stream ID | Stream name |
| Test Data Filter ID | Test Data Filter Name |
| Transaction ID | Page Path and Screen Class |
| Page title and screen class | Page title and screen name |
| Video Provider | Video Title |
| Video URL | Virtual Currency Name |
| Visible | Week |
| Year Month | Year Week |
| Date | Analytics Account ID |
| Analytics Account Name | Property ID |
| Property Name | Interests |
| Campaign ID | Campaign Name |
| User acquired campaign ID | User campaign |
| First User Manual Ad Content | First User Manual Term |
| User medium | User source |
| First User Source / Medium | Full Page Url |
| Manual Ad Content | Manual Term |
| Medium | Page Location |
| Page Path + Query String | Last click session campaign ID |
| Session campaign | Session Manual Ad Content |
| Session Manual Term | Session medium |
| Session SA360 Ad Group Name | Session SA360 Campaign ID |
| Session SA360 Campaign | Session SA360 Creative Format |
| Session SA360 Engine Account ID | Session SA360 Engine Account Name |
| Session SA360 Engine Account Type | Session SA360 Keyword Text |
| Session SA360 Medium | Session SA360 Query |
| Session SA360 Source | Session source |
| Session Source / Medium | Source |
| Source / Medium | Page Path + Query String and Screen Class |
| Age | Gender |
Data View Details: Custom
| 1-day active users | 28-day active users |
| 7-day active users | Active users |
| Ad Unit Exposure | Add to Carts |
| Ads Clicks | Ads Cost |
| Ads Cost per Click | Cost per Conversion |
| Ads Impressions | Average purchase revenue |
| ARPPU | Average Purchase Revenue Per User |
| ARPU | Average Session Duration |
| Avg Engagement Time Per Active User | Avg Engagement Time per Session |
| Bounce Rate | Cart to View Rate |
| Checkouts | Cohort active users |
| Cohort total users | Conversions |
| Conversion Purchase | Crash Affected Users |
| Crash Free User Rate | Dau Per Mau |
| Dau Per Wau | eCommerce Purchases |
| Engaged Session Per User | Engaged sessions |
| Engagement rate | Event count |
| Event count per user | Event value |
| Events per session | First Time Purchase Conversion Rate |
| First Time Purchasers | First Time Purchase Per New User |
| Item List Click Through Rate | Item-list Click Events |
| Item-list View Events | Item Promotion Click Through Rate |
| Promotion Clicks | Promotion Views |
| Items Purchased | Item Revenue |
| Item View Events | Items Added to Cart |
| Items Checked Out | Items Clicked in List |
| Items Clicked in Promotion | Items Viewed |
| Items Viewed in List | Items Viewed in Promotion |
| New users | Organic Google Search Average Position |
| Organic Google Search Click Through Rate | Organic Google Search Clicks |
| Organic Google Search Impressions | Publisher Ad Clicks |
| Publisher Ad Impressions | Purchase revenue |
| Purchase To View Rate | Purchase Conversion Rate |
| Return on Ad Spend (ROAS) | Views per Session |
| Screen Page Views Per User | Scrolled Users |
| Session Conversion Rate | Session Conversion Rate Purchase |
| Sessions per user | Shipping Amount |
| Tax Amount | Total ad revenue |
| Total Purchasers | Total revenue |
| Total users | Transactions |
| Transaction Per Purchase | User Conversion Rate |
| User Conversion Rate Purchase | User Engagement Duration |
| Views | Wau Per Mau |
| Achievement ID | Ad Format |
| Ad Source Name | Ad Unit Name |
| Age | Analytics Account ID |
| Analytics Account Name | App version |
| Audience ID | Audience name |
| Browser | Campaign ID |
| Campaign Name | Character |
| City | City ID |
| Cohort | Content group |
| Content ID | Content type |
| Continent | Continent ID |
| Country | Country ID |
| Daily cohort | Date + Hour (YYYYMMDDHH) |
| Date Hour and Minute | Day of Week name |
| Default Channel Group | Device category |
| Device model | Event name |
| File Extension | File Name |
| First Session Date | First User Default Channel Group |
| First User Google Ads Account Name | First User Google Ads Campaign ID |
| First User Google Ads Campaign | First User Google Ads Campaign Type |
| First User Google Ads Customer ID | First User Google Ads Keyword Text |
| First User Google Ads Query | First User Manual Ad Content |
| First User Manual Term | First User Source / Medium |
| First User Source Platform | Full Page Url |
| Gender | Google Ads Account Name |
| Google Ads Ad Group ID | Google Ads Ad Group Name |
| Google Ads Ad Network Type | Google Ads Campaign ID |
| Google Ads Campaign | Google Ads Campaign Type |
| Google Ads Creative ID | Google Ads Customer ID |
| Google Ads Keyword Text | Google Ads Query |
| Group ID | Hostname |
| Hour | Interests |
| Is conversion event | ISO Week of the Year |
| ISO Year | ISO Week of ISO Year |
| Item Affiliation | Item Brand |
| Item Category | Item Category 2 |
| Item Category 3 | Item Category 4 |
| Item Category 5 | Item ID |
| Item List ID | Item List Name |
| Item List Position | Item Location ID |
| Item Name | Item Promotion Creative Name |
| Item Promotion Creative Slot | Item Promotion ID |
| Item Promotion Name | Item Variant |
| Landing Page + Query String | Language |
| Language code | Last click session campaign ID |
| Session Source Platform | Level |
| Link Classes | Link Domain |
| Link ID | Link Text |
| Link URL | Date |
| Manual Ad Content | Manual Term |
| Medium | Method |
| Minute | Mobile Device |
| Mobile Device brand | Mobile model |
| Monthly cohort | New / Returning |
| Nth day | Nth Hour |
| Nth Minute | Nth Year |
| Operating system | Operating system with version |
| Order Coupon | OS version |
| Outbound | Page Location |
| Page path | Page Path + Query String and Screen Class |
| Page Path + Query String | Page Referrer |
| Page title | Page title and screen class |
| Page title and screen name | Percent Scrolled |
| Platform | Platform / Device Category |
| Property ID | Property Name |
| Region | Screen resolution |
| Search Term | Session campaign |
| Session default channel group | Session Google Ads account name |
| Session Google Ads ad group ID | Session Google Ads ad group name |
| Session Google Ads ad network type | Session Google Ads Campaign ID |
| Session Google Ads Campaign | Session Google Ads Campaign Type |
| Session Google Ads Creative ID | Session Google Ads Customer ID |
| Session Google Ads keyword text | Session Google Ads query |
| Session Manual Ad Content | Session Manual Term |
| Session medium | Session SA360 Ad Group Name |
| Session SA360 Campaign ID | Session SA360 Campaign |
| Session SA360 Creative Format | Session SA360 Engine Account ID |
| Session SA360 Engine Account Name | Session SA360 Engine Account Type |
| Session SA360 Keyword Text | Session SA360 Medium |
| Session SA360 Query | Session SA360 Source |
| Session source | Session Source / Medium |
| Shipping Tier | Signed in with user ID |
| Source | Source / Medium |
| Stream ID | Stream name |
| Test Data Filter ID | Test Data Filter Name |
| Source Platform | Transaction ID |
| Page Path and Screen Class | User acquired campaign ID |
| User campaign | First User Google Ads Creative ID |
| User Google Ads ad group ID | User Google Ads ad group name |
| User Google Ads ad network type | User medium |
| User source | Video Provider |
| Video Title | Video URL |
| Virtual Currency Name | Visible |
| Week | Weekly cohort |
| Year Month | Year Week |
Data View Details: Device
| Sessions | 1-day active users |
| 28-day active users | 7-day active users |
| Active users | Add to Carts |
| Ad Unit Exposure | Average purchase revenue |
| ARPPU | Average Purchase Revenue Per User |
| ARPU | Average Session Duration |
| Bounce Rate | Cart to View Rate |
| Checkouts | Conversions |
| Crash Affected Users | Crash Free User Rate |
| Dau Per Mau | Dau Per Wau |
| eCommerce Purchases | Engaged sessions |
| Engagement rate | Event count |
| Event count per user | Events per session |
| Event value | First Time Purchase Conversion Rate |
| First Time Purchasers | First Time Purchase Per New User |
| Item-list Click Events | Item List Click Through Rate |
| Item-list View Events | Item Promotion Click Through Rate |
| Item Revenue | Items Added to Cart |
| Items Checked Out | Items Clicked in List |
| Items Clicked in Promotion | Items Purchased |
| Items Viewed | Items Viewed in List |
| Items Viewed in Promotion | Item View Events |
| New users | Promotion Clicks |
| Promotion Views | Publisher Ad Clicks |
| Publisher Ad Impressions | Purchase Conversion Rate |
| Purchase revenue | Purchase To View Rate |
| Views | Views per Session |
| Screen Page Views Per User | Scrolled Users |
| Session Conversion Rate | Sessions per user |
| Shipping Amount | Tax Amount |
| Total ad revenue | Total Purchasers |
| Total revenue | Total users |
| Transactions | Transaction Per Purchase |
| User Conversion Rate | User Engagement Duration |
| Wau Per Mau | Conversion Purchase |
| Session Conversion Rate Purchase | User Conversion Rate Purchase |
| Avg Engagement Time per Session | Avg Engagement Time Per Active User |
| Engaged Session Per User | Achievement ID |
| Ad Format | Ad Source Name |
| Ad Unit Name | App version |
| Audience ID | Audience name |
| Browser | Character |
| City | City ID |
| Cohort | Content group |
| Content ID | Content type |
| Continent | Continent ID |
| Country | Country ID |
| Date + Hour (YYYYMMDDHH) | Day of Week name |
| Default Channel Group | Device category |
| Event name | File Extension |
| File Name | First Session Date |
| First User Default Channel Group | First User Google Ads Account Name |
| User Google Ads ad group ID | User Google Ads ad group name |
| User Google Ads ad network type | First User Google Ads Campaign ID |
| First User Google Ads Campaign | First User Google Ads Campaign Type |
| First User Google Ads Creative ID | First User Google Ads Customer ID |
| First User Google Ads Keyword Text | First User Google Ads Query |
| First User Source Platform | Google Ads Account Name |
| Google Ads Ad Group ID | Google Ads Ad Group Name |
| Google Ads Ad Network Type | Google Ads Campaign ID |
| Google Ads Campaign | Google Ads Campaign Type |
| Google Ads Creative ID | Google Ads Customer ID |
| Google Ads Keyword Text | Google Ads Query |
| Group ID | Hostname |
| Hour | Is conversion event |
| ISO Week of the Year | ISO Year |
| ISO Week of ISO Year | Item Affiliation |
| Item Brand | Item Category |
| Item Category 2 | Item Category 3 |
| Item Category 4 | Item Category 5 |
| Item ID | Item List ID |
| Item List Name | Item List Position |
| Item Location ID | Item Name |
| Item Promotion Creative Name | Item Promotion Creative Slot |
| Item Promotion ID | Item Promotion Name |
| Item Variant | Landing Page + Query String |
| Language | Language code |
| Level | Link Classes |
| Link Domain | Link ID |
| Link Text | Link URL |
| Method | Mobile Device brand |
| Mobile Device | Mobile model |
| New / Returning | Nth day |
| Nth Hour | Nth Year |
| Operating system | OS version |
| Operating system with version | Order Coupon |
| Outbound | Page path |
| Page Referrer | Page title |
| Percent Scrolled | Platform |
| Platform / Device Category | Region |
| Screen resolution | Search Term |
| Session default channel group | Session Google Ads account name |
| Session Google Ads ad group ID | Session Google Ads ad group name |
| Session Google Ads ad network type | Session Google Ads Campaign ID |
| Session Google Ads Campaign | Session Google Ads Campaign Type |
| Session Google Ads Creative ID | Session Google Ads Customer ID |
| Session Google Ads keyword text | Session Google Ads query |
| Session Source Platform | Shipping Tier |
| Signed in with user ID | Source Platform |
| Stream ID | Stream name |
| Test Data Filter ID | Test Data Filter Name |
| Transaction ID | Page Path and Screen Class |
| Page title and screen class | Page title and screen name |
| Video Provider | Video Title |
| Video URL | Virtual Currency Name |
| Visible | Week |
| Year Month | Year Week |
| Date | Analytics Account ID |
| Analytics Account Name | Property ID |
| Property Name | Interests |
| Campaign ID | Campaign Name |
| User acquired campaign ID | User campaign |
| First User Manual Ad Content | First User Manual Term |
| User medium | User source |
| First User Source / Medium | Manual Ad Content |
| Manual Term | Medium |
| Last click session campaign ID | Session campaign |
| Session Manual Ad Content | Session Manual Term |
| Session medium | Session SA360 Ad Group Name |
| Session SA360 Campaign ID | Session SA360 Campaign |
| Session SA360 Creative Format | Session SA360 Engine Account ID |
| Session SA360 Engine Account Name | Session SA360 Engine Account Type |
| Session SA360 Keyword Text | Session SA360 Medium |
| Session SA360 Query | Session SA360 Source |
| Session source | Session Source / Medium |
| Source | Source / Medium |
| Age | Gender |
Data View Details: Event
| Event count | 1-day active users |
| 28-day active users | 7-day active users |
| Active users | Add to Carts |
| Ad Unit Exposure | Average purchase revenue |
| ARPPU | Average Purchase Revenue Per User |
| ARPU | Average Session Duration |
| Bounce Rate | Cart to View Rate |
| Checkouts | Conversions |
| Crash Affected Users | Crash Free User Rate |
| Dau Per Mau | Dau Per Wau |
| eCommerce Purchases | Engaged sessions |
| Engagement rate | Event count per user |
| Events per session | Event value |
| First Time Purchase Conversion Rate | First Time Purchasers |
| First Time Purchase Per New User | Item-list Click Events |
| Item List Click Through Rate | Item-list View Events |
| Item Promotion Click Through Rate | Item Revenue |
| Items Added to Cart | Items Checked Out |
| Items Clicked in List | Items Clicked in Promotion |
| Items Purchased | Items Viewed |
| Items Viewed in List | Items Viewed in Promotion |
| Item View Events | New users |
| Promotion Clicks | Promotion Views |
| Publisher Ad Clicks | Publisher Ad Impressions |
| Purchase Conversion Rate | Purchase revenue |
| Purchase To View Rate | Views |
| Views per Session | Screen Page Views Per User |
| Scrolled Users | Session Conversion Rate |
| Sessions | Sessions per user |
| Shipping Amount | Tax Amount |
| Total ad revenue | Total Purchasers |
| Total revenue | Total users |
| Transactions | Transaction Per Purchase |
| User Conversion Rate | User Engagement Duration |
| Wau Per Mau | Conversion Purchase |
| Session Conversion Rate Purchase | User Conversion Rate Purchase |
| Avg Engagement Time per Session | Avg Engagement Time Per Active User |
| Engaged Session Per User | Achievement ID |
| Ad Format | Ad Source Name |
| Ad Unit Name | App version |
| Audience ID | Audience name |
| Browser | Character |
| City | City ID |
| Cohort | Content group |
| Content ID | Content type |
| Continent | Continent ID |
| Country | Country ID |
| Date + Hour (YYYYMMDDHH) | Day of Week name |
| Default Channel Group | Device category |
| Device model | File Extension |
| File Name | First Session Date |
| First User Default Channel Group | First User Google Ads Account Name |
| User Google Ads ad group ID | User Google Ads ad group name |
| User Google Ads ad network type | First User Google Ads Campaign ID |
| First User Google Ads Campaign | First User Google Ads Campaign Type |
| First User Google Ads Creative ID | First User Google Ads Customer ID |
| First User Google Ads Keyword Text | First User Google Ads Query |
| First User Source Platform | Google Ads Account Name |
| Google Ads Ad Group ID | Google Ads Ad Group Name |
| Google Ads Ad Network Type | Google Ads Campaign ID |
| Google Ads Campaign | Google Ads Campaign Type |
| Google Ads Creative ID | Google Ads Customer ID |
| Google Ads Keyword Text | Google Ads Query |
| Group ID | Hostname |
| Hour | Is conversion event |
| ISO Week of the Year | ISO Year |
| ISO Week of ISO Year | Item Affiliation |
| Item Brand | Item Category |
| Item Category 2 | Item Category 3 |
| Item Category 4 | Item Category 5 |
| Item ID | Item List ID |
| Item List Name | Item List Position |
| Item Location ID | Item Name |
| Item Promotion Creative Name | Item Promotion Creative Slot |
| Item Promotion ID | Item Promotion Name |
| Item Variant | Landing Page + Query String |
| Language | Language code |
| Level | Link Classes |
| Link Domain | Link ID |
| Link Text | Link URL |
| Method | Mobile Device brand |
| Mobile Device | Mobile model |
| New / Returning | Nth day |
| Nth Hour | Nth Year |
| Operating system | OS version |
| Operating system with version | Order Coupon |
| Outbound | Page path |
| Page Referrer | Page title |
| Percent Scrolled | Platform |
| Platform / Device Category | Region |
| Screen resolution | Search Term |
| Session default channel group | Session Google Ads account name |
| Session Google Ads ad group ID | Session Google Ads ad group name |
| Session Google Ads ad network type | Session Google Ads Campaign ID |
| Session Google Ads Campaign | Session Google Ads Campaign Type |
| Session Google Ads Creative ID | Session Google Ads Customer ID |
| Session Google Ads keyword text | Session Google Ads query |
| Session Source Platform | Shipping Tier |
| Signed in with user ID | Source Platform |
| Stream ID | Stream name |
| Test Data Filter ID | Test Data Filter Name |
| Transaction ID | Page Path and Screen Class |
| Page title and screen class | Page title and screen name |
| Video Provider | Video Title |
| Video URL | Virtual Currency Name |
| Visible | Week |
| Year Month | Year Week |
| Date | Analytics Account ID |
| Analytics Account Name | Property ID |
| Property Name | Interests |
| Campaign ID | Campaign Name |
| Date Hour and Minute | User acquired campaign ID |
| User campaign | First User Manual Ad Content |
| First User Manual Term | User medium |
| User source | First User Source / Medium |
| Full Page Url | Manual Ad Content |
| Manual Term | Medium |
| Minute | Nth Minute |
| Page Location | Page Path + Query String |
| Last click session campaign ID | Session campaign |
| Session Manual Ad Content | Session Manual Term |
| Session medium | Session SA360 Ad Group Name |
| Session SA360 Campaign ID | Session SA360 Campaign |
| Session SA360 Creative Format | Session SA360 Engine Account ID |
| Session SA360 Engine Account Name | Session SA360 Engine Account Type |
| Session SA360 Keyword Text | Session SA360 Medium |
| Session SA360 Query | Session SA360 Source |
| Session source | Session Source / Medium |
| Source | Source / Medium |
| Page Path + Query String and Screen Class | Age |
| Gender |
Data View Details: Full Page Url
| Sessions | Active users |
| Bounce Rate | Conversions |
| Engaged sessions | Engagement rate |
| Event count | Event count per user |
| Events per session | Views |
| Views per Session | Screen Page Views Per User |
| Sessions per user | Total users |
| User Engagement Duration | Avg Engagement Time per Session |
| Country | Country ID |
| Day of Week name | Event name |
| Hostname | ISO Week of the Year |
| ISO Year | ISO Week of ISO Year |
| Nth day | Nth Year |
| Page Location | Page Path + Query String |
| Page title | Platform |
| Stream ID | Stream name |
| Page Path + Query String and Screen Class | Week |
| Year Month | Year Week |
| Date | Analytics Account ID |
| Analytics Account Name | Property ID |
| Property Name |
Data View Details: Gender
| Sessions | 1-day active users |
| 28-day active users | 7-day active users |
| Active users | Add to Carts |
| Ad Unit Exposure | Average purchase revenue |
| ARPPU | Average Purchase Revenue Per User |
| ARPU | Average Session Duration |
| Bounce Rate | Cart to View Rate |
| Checkouts | Conversions |
| Crash Affected Users | Crash Free User Rate |
| Dau Per Mau | Dau Per Wau |
| eCommerce Purchases | Engaged sessions |
| Engagement rate | Event count |
| Event count per user | Events per session |
| Event value | First Time Purchase Conversion Rate |
| First Time Purchasers | First Time Purchase Per New User |
| Item-list Click Events | Item List Click Through Rate |
| Item-list View Events | Item Promotion Click Through Rate |
| Item Revenue | Items Added to Cart |
| Items Checked Out | Items Clicked in List |
| Items Clicked in Promotion | Items Purchased |
| Items Viewed | Items Viewed in List |
| Items Viewed in Promotion | Item View Events |
| New users | Promotion Clicks |
| Promotion Views | Publisher Ad Clicks |
| Publisher Ad Impressions | Purchase Conversion Rate |
| Purchase revenue | Purchase To View Rate |
| Views | Views per Session |
| Screen Page Views Per User | Scrolled Users |
| Session Conversion Rate | Sessions per user |
| Shipping Amount | Tax Amount |
| Total ad revenue | Total Purchasers |
| Total revenue | Total users |
| Transactions | Transaction Per Purchase |
| User Conversion Rate | User Engagement Duration |
| Wau Per Mau | Conversion Purchase |
| Session Conversion Rate Purchase | User Conversion Rate Purchase |
| Avg Engagement Time per Session | Avg Engagement Time Per Active User |
| Engaged Session Per User | Achievement ID |
| Ad Format | Ad Source Name |
| Ad Unit Name | App version |
| Audience ID | Audience name |
| Browser | Character |
| City | City ID |
| Cohort | Content group |
| Content ID | Content type |
| Continent | Continent ID |
| Country | Country ID |
| Date + Hour (YYYYMMDDHH) | Day of Week name |
| Default Channel Group | Device category |
| Device model | Event name |
| File Extension | File Name |
| First Session Date | First User Default Channel Group |
| First User Google Ads Account Name | User Google Ads ad group ID |
| User Google Ads ad group name | User Google Ads ad network type |
| First User Google Ads Campaign ID | First User Google Ads Campaign |
| First User Google Ads Campaign Type | First User Google Ads Creative ID |
| First User Google Ads Customer ID | First User Google Ads Keyword Text |
| First User Google Ads Query | First User Source Platform |
| Google Ads Account Name | Google Ads Ad Group ID |
| Google Ads Ad Group Name | Google Ads Ad Network Type |
| Google Ads Campaign ID | Google Ads Campaign |
| Google Ads Campaign Type | Google Ads Creative ID |
| Google Ads Customer ID | Google Ads Keyword Text |
| Google Ads Query | Group ID |
| Hostname | Hour |
| Is conversion event | ISO Week of the Year |
| ISO Year | ISO Week of ISO Year |
| Item Affiliation | Item Brand |
| Item Category | Item Category 2 |
| Item Category 3 | Item Category 4 |
| Item Category 5 | Item ID |
| Item List ID | Item List Name |
| Item List Position | Item Location ID |
| Item Name | Item Promotion Creative Name |
| Item Promotion Creative Slot | Item Promotion ID |
| Item Promotion Name | Item Variant |
| Landing Page + Query String | Language |
| Language code | Level |
| Link Classes | Link Domain |
| Link ID | Link Text |
| Link URL | Method |
| Mobile Device brand | Mobile Device |
| Mobile model | New / Returning |
| Nth day | Nth Hour |
| Nth Year | Operating system |
| OS version | Operating system with version |
| Order Coupon | Outbound |
| Page path | Page Referrer |
| Page title | Percent Scrolled |
| Platform | Platform / Device Category |
| Region | Screen resolution |
| Search Term | Session default channel group |
| Session Google Ads account name | Session Google Ads ad group ID |
| Session Google Ads ad group name | Session Google Ads ad network type |
| Session Google Ads Campaign ID | Session Google Ads Campaign |
| Session Google Ads Campaign Type | Session Google Ads Creative ID |
| Session Google Ads Customer ID | Session Google Ads keyword text |
| Session Google Ads query | Session Source Platform |
| Shipping Tier | Signed in with user ID |
| Source Platform | Stream ID |
| Stream name | Test Data Filter ID |
| Test Data Filter Name | Transaction ID |
| Page Path and Screen Class | Page title and screen class |
| Page title and screen name | Video Provider |
| Video Title | Video URL |
| Virtual Currency Name | Visible |
| Week | Year Month |
| Year Week | Date |
| Analytics Account ID | Analytics Account Name |
| Property ID | Property Name |
| Interests | Age |
| Campaign Name | Campaign ID |
| Source | Medium |
Data View Details: Interests
| Sessions | 1-day active users |
| 28-day active users | 7-day active users |
| Active users | Add to Carts |
| Ad Unit Exposure | Average purchase revenue |
| ARPPU | Average Purchase Revenue Per User |
| ARPU | Average Session Duration |
| Bounce Rate | Cart to View Rate |
| Checkouts | Conversions |
| Crash Affected Users | Crash Free User Rate |
| Dau Per Mau | Dau Per Wau |
| eCommerce Purchases | Engaged sessions |
| Engagement rate | Event count |
| Event count per user | Events per session |
| Event value | First Time Purchase Conversion Rate |
| First Time Purchasers | First Time Purchase Per New User |
| Item-list Click Events | Item List Click Through Rate |
| Item-list View Events | Item Promotion Click Through Rate |
| Item Revenue | Items Added to Cart |
| Items Checked Out | Items Clicked in List |
| Items Clicked in Promotion | Items Purchased |
| Items Viewed | Items Viewed in List |
| Items Viewed in Promotion | Item View Events |
| New users | Promotion Clicks |
| Promotion Views | Publisher Ad Clicks |
| Publisher Ad Impressions | Purchase Conversion Rate |
| Purchase revenue | Purchase To View Rate |
| Views | Views per Session |
| Screen Page Views Per User | Scrolled Users |
| Session Conversion Rate | Sessions per user |
| Shipping Amount | Tax Amount |
| Total ad revenue | Total Purchasers |
| Total revenue | Total users |
| Transactions | Transaction Per Purchase |
| User Conversion Rate | User Engagement Duration |
| Wau Per Mau | Conversion Purchase |
| Session Conversion Rate Purchase | User Conversion Rate Purchase |
| Avg Engagement Time per Session | Avg Engagement Time Per Active User |
| Engaged Session Per User | Achievement ID |
| Ad Format | Ad Source Name |
| Ad Unit Name | App version |
| Audience ID | Audience name |
| Browser | Character |
| City | City ID |
| Cohort | Content group |
| Content ID | Content type |
| Continent | Continent ID |
| Country | Country ID |
| Date + Hour (YYYYMMDDHH) | Day of Week name |
| Default Channel Group | Device category |
| Device model | Event name |
| File Extension | File Name |
| First Session Date | First User Default Channel Group |
| First User Google Ads Account Name | User Google Ads ad group ID |
| User Google Ads ad group name | User Google Ads ad network type |
| First User Google Ads Campaign ID | First User Google Ads Campaign |
| First User Google Ads Campaign Type | First User Google Ads Creative ID |
| First User Google Ads Customer ID | First User Google Ads Keyword Text |
| First User Google Ads Query | First User Source Platform |
| Google Ads Account Name | Google Ads Ad Group ID |
| Google Ads Ad Group Name | Google Ads Ad Network Type |
| Google Ads Campaign ID | Google Ads Campaign |
| Google Ads Campaign Type | Google Ads Creative ID |
| Google Ads Customer ID | Google Ads Keyword Text |
| Google Ads Query | Group ID |
| Hostname | Hour |
| Is conversion event | ISO Week of the Year |
| ISO Year | ISO Week of ISO Year |
| Item Affiliation | Item Brand |
| Item Category | Item Category 2 |
| Item Category 3 | Item Category 4 |
| Item Category 5 | Item ID |
| Item List ID | Item List Name |
| Item List Position | Item Location ID |
| Item Name | Item Promotion Creative Name |
| Item Promotion Creative Slot | Item Promotion ID |
| Item Promotion Name | Item Variant |
| Landing Page + Query String | Language |
| Language code | Level |
| Link Classes | Link Domain |
| Link ID | Link Text |
| Link URL | Method |
| Mobile Device brand | Mobile Device |
| Mobile model | New / Returning |
| Nth day | Nth Hour |
| Nth Year | Operating system |
| OS version | Operating system with version |
| Order Coupon | Outbound |
| Page path | Page Referrer |
| Page title | Percent Scrolled |
| Platform | Platform / Device Category |
| Region | Screen resolution |
| Search Term | Session default channel group |
| Session Google Ads account name | Session Google Ads ad group ID |
| Session Google Ads ad group name | Session Google Ads ad network type |
| Session Google Ads Campaign ID | Session Google Ads Campaign |
| Session Google Ads Campaign Type | Session Google Ads Creative ID |
| Session Google Ads Customer ID | Session Google Ads keyword text |
| Session Google Ads query | Session Source Platform |
| Shipping Tier | Signed in with user ID |
| Source Platform | Stream ID |
| Stream name | Test Data Filter ID |
| Test Data Filter Name | Transaction ID |
| Page Path and Screen Class | Page title and screen class |
| Page title and screen name | Video Provider |
| Video Title | Video URL |
| Virtual Currency Name | Visible |
| Week | Year Month |
| Year Week | Date |
| Analytics Account ID | Analytics Account Name |
| Property ID | Property Name |
| Age | Gender |
| Campaign Name | Campaign ID |
| Source | Medium |
Data View Details: Language
| Sessions | 1-day active users |
| 28-day active users | 7-day active users |
| Active users | Add to Carts |
| Ad Unit Exposure | Average purchase revenue |
| ARPPU | Average Purchase Revenue Per User |
| ARPU | Average Session Duration |
| Bounce Rate | Cart to View Rate |
| Checkouts | Conversions |
| Crash Affected Users | Crash Free User Rate |
| Dau Per Mau | Dau Per Wau |
| eCommerce Purchases | Engaged sessions |
| Engagement rate | Event count |
| Event count per user | Events per session |
| Event value | First Time Purchase Conversion Rate |
| First Time Purchasers | First Time Purchase Per New User |
| Item-list Click Events | Item List Click Through Rate |
| Item-list View Events | Item Promotion Click Through Rate |
| Item Revenue | Items Added to Cart |
| Items Checked Out | Items Clicked in List |
| Items Clicked in Promotion | Items Purchased |
| Items Viewed | Items Viewed in List |
| Items Viewed in Promotion | Item View Events |
| New users | Promotion Clicks |
| Promotion Views | Publisher Ad Clicks |
| Publisher Ad Impressions | Purchase Conversion Rate |
| Purchase revenue | Purchase To View Rate |
| Views | Views per Session |
| Screen Page Views Per User | Scrolled Users |
| Session Conversion Rate | Sessions per user |
| Shipping Amount | Tax Amount |
| Total ad revenue | Total Purchasers |
| Total revenue | Total users |
| Transactions | Transaction Per Purchase |
| User Conversion Rate | User Engagement Duration |
| Wau Per Mau | Conversion Purchase |
| Session Conversion Rate Purchase | User Conversion Rate Purchase |
| Avg Engagement Time per Session | Avg Engagement Time Per Active User |
| Engaged Session Per User | Achievement ID |
| Ad Format | Ad Source Name |
| Ad Unit Name | App version |
| Audience ID | Audience name |
| Browser | Character |
| City | City ID |
| Cohort | Content group |
| Content ID | Content type |
| Continent | Continent ID |
| Country | Country ID |
| Date + Hour (YYYYMMDDHH) | Day of Week name |
| Default Channel Group | Device category |
| Device model | Event name |
| File Extension | File Name |
| First Session Date | First User Default Channel Group |
| First User Google Ads Account Name | User Google Ads ad group ID |
| User Google Ads ad group name | User Google Ads ad network type |
| First User Google Ads Campaign ID | First User Google Ads Campaign |
| First User Google Ads Campaign Type | First User Google Ads Creative ID |
| First User Google Ads Customer ID | First User Google Ads Keyword Text |
| First User Google Ads Query | First User Source Platform |
| Google Ads Account Name | Google Ads Ad Group ID |
| Google Ads Ad Group Name | Google Ads Ad Network Type |
| Google Ads Campaign ID | Google Ads Campaign |
| Google Ads Campaign Type | Google Ads Creative ID |
| Google Ads Customer ID | Google Ads Keyword Text |
| Google Ads Query | Group ID |
| Hostname | Hour |
| Is conversion event | ISO Week of the Year |
| ISO Year | ISO Week of ISO Year |
| Item Affiliation | Item Brand |
| Item Category | Item Category 2 |
| Item Category 3 | Item Category 4 |
| Item Category 5 | Item ID |
| Item List ID | Item List Name |
| Item List Position | Item Location ID |
| Item Name | Item Promotion Creative Name |
| Item Promotion Creative Slot | Item Promotion ID |
| Item Promotion Name | Item Variant |
| Landing Page + Query String | Language code |
| Level | Link Classes |
| Link Domain | Link ID |
| Link Text | Link URL |
| Method | Mobile Device brand |
| Mobile Device | Mobile model |
| New / Returning | Nth day |
| Nth Hour | Nth Year |
| Operating system | OS version |
| Operating system with version | Order Coupon |
| Outbound | Page path |
| Page Referrer | Page title |
| Percent Scrolled | Platform |
| Platform / Device Category | Region |
| Screen resolution | Search Term |
| Session default channel group | Session Google Ads account name |
| Session Google Ads ad group ID | Session Google Ads ad group name |
| Session Google Ads ad network type | Session Google Ads Campaign ID |
| Session Google Ads Campaign | Session Google Ads Campaign Type |
| Session Google Ads Creative ID | Session Google Ads Customer ID |
| Session Google Ads keyword text | Session Google Ads query |
| Session Source Platform | Shipping Tier |
| Signed in with user ID | Source Platform |
| Stream ID | Stream name |
| Test Data Filter ID | Test Data Filter Name |
| Transaction ID | Page Path and Screen Class |
| Page title and screen class | Page title and screen name |
| Video Provider | Video Title |
| Video URL | Virtual Currency Name |
| Visible | Week |
| Year Month | Year Week |
| Date | Analytics Account ID |
| Analytics Account Name | Property ID |
| Property Name | Interests |
| Campaign ID | Campaign Name |
| User acquired campaign ID | User campaign |
| First User Manual Ad Content | First User Manual Term |
| User medium | User source |
| First User Source / Medium | Manual Ad Content |
| Manual Term | Medium |
| Last click session campaign ID | Session campaign |
| Session Manual Ad Content | Session Manual Term |
| Session medium | Session SA360 Ad Group Name |
| Session SA360 Campaign ID | Session SA360 Campaign |
| Session SA360 Creative Format | Session SA360 Engine Account ID |
| Session SA360 Engine Account Name | Session SA360 Engine Account Type |
| Session SA360 Keyword Text | Session SA360 Medium |
| Session SA360 Query | Session SA360 Source |
| Session source | Session Source / Medium |
| Source | Source / Medium |
| Age | Gender |
Data View Details: Medium
| Sessions | 1-day active users |
| 28-day active users | 7-day active users |
| Active users | Ads Clicks |
| Ads Cost | Ads Cost per Click |
| Cost per Conversion | Ads Impressions |
| ARPPU | Average Purchase Revenue Per User |
| ARPU | Bounce Rate |
| Cart to View Rate | Conversions |
| Dau Per Mau | Dau Per Wau |
| Engaged sessions | Engagement rate |
| Event value | First Time Purchase Conversion Rate |
| First Time Purchasers | Item List Click Through Rate |
| Item Promotion Click Through Rate | Purchase Conversion Rate |
| Purchase revenue | Purchase To View Rate |
| Return on Ad Spend (ROAS) | Session Conversion Rate |
| Sessions per user | Total ad revenue |
| Total Purchasers | Total revenue |
| Total users | User Conversion Rate |
| Wau Per Mau | Conversion Purchase |
| Session Conversion Rate Purchase | User Conversion Rate Purchase |
| Average purchase revenue | Avg Engagement Time per Session |
| New users | Transactions |
| User Engagement Duration | Views |
| Ad Unit Exposure | Add to Carts |
| Checkouts | eCommerce Purchases |
| Item-list Click Events | Item-list View Events |
| Promotion Clicks | Promotion Views |
| Items Purchased | Item Revenue |
| Item View Events | Publisher Ad Clicks |
| Publisher Ad Impressions | Achievement ID |
| Ad Format | Ad Source Name |
| Ad Unit Name | App version |
| Audience ID | Audience name |
| Browser | Campaign ID |
| Campaign Name | Character |
| City | City ID |
| Cohort | Content group |
| Content ID | Content type |
| Continent | Continent ID |
| Country | Country ID |
| Date + Hour (YYYYMMDDHH) | Day of Week name |
| Default Channel Group | Device category |
| Device model | Event name |
| File Extension | File Name |
| First Session Date | User acquired campaign ID |
| User campaign | First User Default Channel Group |
| First User Google Ads Account Name | User Google Ads ad group ID |
| User Google Ads ad group name | User Google Ads ad network type |
| First User Google Ads Campaign ID | First User Google Ads Campaign |
| First User Google Ads Campaign Type | First User Google Ads Creative ID |
| First User Google Ads Customer ID | First User Google Ads Keyword Text |
| First User Google Ads Query | First User Manual Ad Content |
| First User Manual Term | User medium |
| User source | First User Source / Medium |
| First User Source Platform | Google Ads Account Name |
| Google Ads Ad Group ID | Google Ads Ad Group Name |
| Google Ads Ad Network Type | Google Ads Campaign ID |
| Google Ads Campaign | Google Ads Campaign Type |
| Google Ads Creative ID | Google Ads Customer ID |
| Google Ads Keyword Text | Google Ads Query |
| Group ID | Hostname |
| Hour | Is conversion event |
| ISO Week of the Year | ISO Year |
| ISO Week of ISO Year | Landing Page + Query String |
| Language | Language code |
| Level | Link Classes |
| Link Domain | Link ID |
| Link Text | Link URL |
| Manual Ad Content | Manual Term |
| Method | Mobile Device brand |
| Mobile Device | Mobile model |
| New / Returning | Nth day |
| Nth Hour | Nth Year |
| Operating system | OS version |
| Operating system with version | Order Coupon |
| Outbound | Page path |
| Page Referrer | Page title |
| Percent Scrolled | Platform |
| Platform / Device Category | Region |
| Screen resolution | Search Term |
| Last click session campaign ID | Session campaign |
| Session default channel group | Session Google Ads account name |
| Session Google Ads ad group ID | Session Google Ads ad group name |
| Session Google Ads ad network type | Session Google Ads Campaign ID |
| Session Google Ads Campaign | Session Google Ads Campaign Type |
| Session Google Ads Creative ID | Session Google Ads Customer ID |
| Session Google Ads keyword text | Session Google Ads query |
| Session Manual Ad Content | Session Manual Term |
| Session medium | Session SA360 Ad Group Name |
| Session SA360 Campaign ID | Session SA360 Campaign |
| Session SA360 Creative Format | Session SA360 Engine Account ID |
| Session SA360 Engine Account Name | Session SA360 Engine Account Type |
| Session SA360 Keyword Text | Session SA360 Medium |
| Session SA360 Query | Session SA360 Source |
| Session source | Session Source / Medium |
| Session Source Platform | Shipping Tier |
| Signed in with user ID | Source |
| Source / Medium | Source Platform |
| Stream ID | Stream name |
| Test Data Filter ID | Test Data Filter Name |
| Transaction ID | Page Path and Screen Class |
| Page title and screen class | Page title and screen name |
| Video Provider | Video Title |
| Video URL | Virtual Currency Name |
| Visible | Week |
| Year Month | Year Week |
| Date | Analytics Account ID |
| Analytics Account Name | Property ID |
| Property Name | Item Brand |
| Item Category | Item Category 2 |
| Item Category 3 | Item Category 4 |
| Item Category 5 | Item ID |
| Item List ID | Item List Name |
| Item Name | Item Promotion Creative Name |
| Item Promotion ID | Item Promotion Name |
Data View Details: Mobile
| Sessions | 1-day active users |
| 28-day active users | 7-day active users |
| Active users | Add to Carts |
| Ad Unit Exposure | Average purchase revenue |
| ARPPU | Average Purchase Revenue Per User |
| ARPU | Average Session Duration |
| Bounce Rate | Cart to View Rate |
| Checkouts | Conversions |
| Crash Affected Users | Crash Free User Rate |
| Dau Per Mau | Dau Per Wau |
| eCommerce Purchases | Engaged sessions |
| Engagement rate | Event count |
| Event count per user | Events per session |
| Event value | First Time Purchase Conversion Rate |
| First Time Purchasers | First Time Purchase Per New User |
| Item-list Click Events | Item List Click Through Rate |
| Item-list View Events | Item Promotion Click Through Rate |
| Item Revenue | Items Added to Cart |
| Items Checked Out | Items Clicked in List |
| Items Clicked in Promotion | Items Purchased |
| Items Viewed | Items Viewed in List |
| Items Viewed in Promotion | Item View Events |
| New users | Promotion Clicks |
| Promotion Views | Publisher Ad Clicks |
| Publisher Ad Impressions | Purchase Conversion Rate |
| Purchase revenue | Purchase To View Rate |
| Views | Views per Session |
| Screen Page Views Per User | Scrolled Users |
| Session Conversion Rate | Sessions per user |
| Shipping Amount | Tax Amount |
| Total ad revenue | Total Purchasers |
| Total revenue | Total users |
| Transactions | Transaction Per Purchase |
| User Conversion Rate | User Engagement Duration |
| Wau Per Mau | Conversion Purchase |
| Session Conversion Rate Purchase | User Conversion Rate Purchase |
| Avg Engagement Time per Session | Avg Engagement Time Per Active User |
| Engaged Session Per User | Achievement ID |
| Ad Format | Ad Source Name |
| Ad Unit Name | App version |
| Audience ID | Audience name |
| Browser | Character |
| City | City ID |
| Cohort | Content group |
| Content ID | Content type |
| Continent | Continent ID |
| Country | Country ID |
| Date + Hour (YYYYMMDDHH) | Day of Week name |
| Default Channel Group | Device category |
| Device model | Event name |
| File Extension | File Name |
| First Session Date | First User Default Channel Group |
| First User Google Ads Account Name | User Google Ads ad group ID |
| User Google Ads ad group name | User Google Ads ad network type |
| First User Google Ads Campaign ID | First User Google Ads Campaign |
| First User Google Ads Campaign Type | First User Google Ads Creative ID |
| First User Google Ads Customer ID | First User Google Ads Keyword Text |
| First User Google Ads Query | First User Source Platform |
| Google Ads Account Name | Google Ads Ad Group ID |
| Google Ads Ad Group Name | Google Ads Ad Network Type |
| Google Ads Campaign ID | Google Ads Campaign |
| Google Ads Campaign Type | Google Ads Creative ID |
| Google Ads Customer ID | Google Ads Keyword Text |
| Google Ads Query | Group ID |
| Hostname | Hour |
| Is conversion event | ISO Week of the Year |
| ISO Year | ISO Week of ISO Year |
| Item Affiliation | Item Brand |
| Item Category | Item Category 2 |
| Item Category 3 | Item Category 4 |
| Item Category 5 | Item ID |
| Item List ID | Item List Name |
| Item List Position | Item Location ID |
| Item Name | Item Promotion Creative Name |
| Item Promotion Creative Slot | Item Promotion ID |
| Item Promotion Name | Item Variant |
| Landing Page + Query String | Language |
| Language code | Level |
| Link Classes | Link Domain |
| Link ID | Link Text |
| Link URL | Method |
| Mobile Device brand | Mobile model |
| New / Returning | Nth day |
| Nth Hour | Nth Year |
| Operating system | OS version |
| Operating system with version | Order Coupon |
| Outbound | Page path |
| Page Referrer | Page title |
| Percent Scrolled | Platform |
| Platform / Device Category | Region |
| Screen resolution | Search Term |
| Session default channel group | Session Google Ads account name |
| Session Google Ads ad group ID | Session Google Ads ad group name |
| Session Google Ads ad network type | Session Google Ads Campaign ID |
| Session Google Ads Campaign | Session Google Ads Campaign Type |
| Session Google Ads Creative ID | Session Google Ads Customer ID |
| Session Google Ads keyword text | Session Google Ads query |
| Session Source Platform | Shipping Tier |
| Signed in with user ID | Source Platform |
| Stream ID | Stream name |
| Test Data Filter ID | Test Data Filter Name |
| Transaction ID | Page Path and Screen Class |
| Page title and screen class | Page title and screen name |
| Video Provider | Video Title |
| Video URL | Virtual Currency Name |
| Visible | Week |
| Year Month | Year Week |
| Date | Analytics Account ID |
| Analytics Account Name | Property ID |
| Property Name | Interests |
| Campaign ID | Campaign Name |
| User acquired campaign ID | User campaign |
| First User Manual Ad Content | First User Manual Term |
| User medium | User source |
| First User Source / Medium | Manual Ad Content |
| Manual Term | Medium |
| Last click session campaign ID | Session campaign |
| Session Manual Ad Content | Session Manual Term |
| Session medium | Session SA360 Ad Group Name |
| Session SA360 Campaign ID | Session SA360 Campaign |
| Session SA360 Creative Format | Session SA360 Engine Account ID |
| Session SA360 Engine Account Name | Session SA360 Engine Account Type |
| Session SA360 Keyword Text | Session SA360 Medium |
| Session SA360 Query | Session SA360 Source |
| Session source | Session Source / Medium |
| Source | Source / Medium |
| Age | Gender |
Data View Details: Page Performance
| Sessions | 1-day active users |
| 28-day active users | 7-day active users |
| Active users | Add to Carts |
| Ad Unit Exposure | Average purchase revenue |
| ARPPU | Average Purchase Revenue Per User |
| ARPU | Average Session Duration |
| Bounce Rate | Cart to View Rate |
| Checkouts | Conversions |
| Crash Affected Users | Crash Free User Rate |
| Dau Per Mau | Dau Per Wau |
| eCommerce Purchases | Engaged sessions |
| Engagement rate | Event count |
| Event count per user | Events per session |
| Event value | First Time Purchase Conversion Rate |
| First Time Purchasers | First Time Purchase Per New User |
| Item-list Click Events | Item List Click Through Rate |
| Item-list View Events | Item Promotion Click Through Rate |
| Item Revenue | Items Added to Cart |
| Items Checked Out | Items Clicked in List |
| Items Clicked in Promotion | Items Purchased |
| Items Viewed | Items Viewed in List |
| Items Viewed in Promotion | Item View Events |
| New users | Promotion Clicks |
| Promotion Views | Publisher Ad Clicks |
| Publisher Ad Impressions | Purchase Conversion Rate |
| Purchase revenue | Purchase To View Rate |
| Views | Views per Session |
| Screen Page Views Per User | Scrolled Users |
| Session Conversion Rate | Sessions per user |
| Shipping Amount | Tax Amount |
| Total ad revenue | Total Purchasers |
| Total revenue | Total users |
| Transactions | Transaction Per Purchase |
| User Conversion Rate | User Engagement Duration |
| Wau Per Mau | Conversion Purchase |
| Session Conversion Rate Purchase | User Conversion Rate Purchase |
| Avg Engagement Time per Session | Avg Engagement Time Per Active User |
| Engaged Session Per User | Achievement ID |
| Ad Format | Ad Source Name |
| Ad Unit Name | App version |
| Audience ID | Audience name |
| Browser | Character |
| City | City ID |
| Cohort | Content group |
| Content ID | Content type |
| Continent | Continent ID |
| Country | Country ID |
| Date + Hour (YYYYMMDDHH) | Day of Week name |
| Default Channel Group | Device category |
| Device model | Event name |
| File Extension | File Name |
| First Session Date | First User Default Channel Group |
| First User Google Ads Account Name | User Google Ads ad group ID |
| User Google Ads ad group name | User Google Ads ad network type |
| First User Google Ads Campaign ID | First User Google Ads Campaign |
| First User Google Ads Campaign Type | First User Google Ads Creative ID |
| First User Google Ads Customer ID | First User Google Ads Keyword Text |
| First User Google Ads Query | First User Source Platform |
| Google Ads Account Name | Google Ads Ad Group ID |
| Google Ads Ad Group Name | Google Ads Ad Network Type |
| Google Ads Campaign ID | Google Ads Campaign |
| Google Ads Campaign Type | Google Ads Creative ID |
| Google Ads Customer ID | Google Ads Keyword Text |
| Google Ads Query | Group ID |
| Hostname | Hour |
| Is conversion event | ISO Week of the Year |
| ISO Year | ISO Week of ISO Year |
| Item Affiliation | Item Brand |
| Item Category | Item Category 2 |
| Item Category 3 | Item Category 4 |
| Item Category 5 | Item ID |
| Item List ID | Item List Name |
| Item List Position | Item Location ID |
| Item Name | Item Promotion Creative Name |
| Item Promotion Creative Slot | Item Promotion ID |
| Item Promotion Name | Item Variant |
| Landing Page + Query String | Language |
| Language code | Level |
| Link Classes | Link Domain |
| Link ID | Link Text |
| Link URL | Method |
| Mobile Device brand | Mobile Device |
| Mobile model | New / Returning |
| Nth day | Nth Hour |
| Nth Year | Operating system |
| OS version | Operating system with version |
| Order Coupon | Outbound |
| Page Referrer | Page title |
| Percent Scrolled | Platform |
| Platform / Device Category | Region |
| Screen resolution | Search Term |
| Session default channel group | Session Google Ads account name |
| Session Google Ads ad group ID | Session Google Ads ad group name |
| Session Google Ads ad network type | Session Google Ads Campaign ID |
| Session Google Ads Campaign | Session Google Ads Campaign Type |
| Session Google Ads Creative ID | Session Google Ads Customer ID |
| Session Google Ads keyword text | Session Google Ads query |
| Session Source Platform | Shipping Tier |
| Signed in with user ID | Source Platform |
| Stream ID | Stream name |
| Test Data Filter ID | Test Data Filter Name |
| Transaction ID | Page Path and Screen Class |
| Page title and screen class | Page title and screen name |
| Video Provider | Video Title |
| Video URL | Virtual Currency Name |
| Visible | Week |
| Year Month | Year Week |
| Date | Analytics Account ID |
| Analytics Account Name | Property ID |
| Property Name | Interests |
| Campaign ID | Campaign Name |
| Date Hour and Minute | User acquired campaign ID |
| User campaign | First User Manual Ad Content |
| First User Manual Term | User medium |
| User source | First User Source / Medium |
| Manual Ad Content | Manual Term |
| Medium | Minute |
| Nth Minute | Last click session campaign ID |
| Session campaign | Session Manual Ad Content |
| Session Manual Term | Session medium |
| Session SA360 Ad Group Name | Session SA360 Campaign ID |
| Session SA360 Campaign | Session SA360 Creative Format |
| Session SA360 Engine Account ID | Session SA360 Engine Account Name |
| Session SA360 Engine Account Type | Session SA360 Keyword Text |
| Session SA360 Medium | Session SA360 Query |
| Session SA360 Source | Session source |
| Session Source / Medium | Source |
| Source / Medium | Age |
| Gender |
Data View Details: Region
| Sessions | 1-day active users |
| 28-day active users | 7-day active users |
| Active users | Add to Carts |
| Ad Unit Exposure | Average purchase revenue |
| ARPPU | Average Purchase Revenue Per User |
| ARPU | Average Session Duration |
| Bounce Rate | Cart to View Rate |
| Checkouts | Conversions |
| Crash Affected Users | Crash Free User Rate |
| Dau Per Mau | Dau Per Wau |
| eCommerce Purchases | Engaged sessions |
| Engagement rate | Event count |
| Event count per user | Events per session |
| Event value | First Time Purchase Conversion Rate |
| First Time Purchasers | First Time Purchase Per New User |
| Item-list Click Events | Item List Click Through Rate |
| Item-list View Events | Item Promotion Click Through Rate |
| Item Revenue | Items Added to Cart |
| Items Checked Out | Items Clicked in List |
| Items Clicked in Promotion | Items Purchased |
| Items Viewed | Items Viewed in List |
| Items Viewed in Promotion | Item View Events |
| New users | Promotion Clicks |
| Promotion Views | Publisher Ad Clicks |
| Publisher Ad Impressions | Purchase Conversion Rate |
| Purchase revenue | Purchase To View Rate |
| Views | Views per Session |
| Screen Page Views Per User | Scrolled Users |
| Session Conversion Rate | Sessions per user |
| Shipping Amount | Tax Amount |
| Total ad revenue | Total Purchasers |
| Total revenue | Total users |
| Transactions | Transaction Per Purchase |
| User Conversion Rate | User Engagement Duration |
| Wau Per Mau | Conversion Purchase |
| Session Conversion Rate Purchase | User Conversion Rate Purchase |
| Avg Engagement Time per Session | Avg Engagement Time Per Active User |
| Engaged Session Per User | Achievement ID |
| Ad Format | Ad Source Name |
| Ad Unit Name | App version |
| Audience ID | Audience name |
| Browser | Character |
| City | City ID |
| Cohort | Content group |
| Content ID | Content type |
| Continent | Continent ID |
| Country | Country ID |
| Date + Hour (YYYYMMDDHH) | Day of Week name |
| Default Channel Group | Device category |
| Device model | Event name |
| File Extension | File Name |
| First Session Date | First User Default Channel Group |
| First User Google Ads Account Name | User Google Ads ad group ID |
| User Google Ads ad group name | User Google Ads ad network type |
| First User Google Ads Campaign ID | First User Google Ads Campaign |
| First User Google Ads Campaign Type | First User Google Ads Creative ID |
| First User Google Ads Customer ID | First User Google Ads Keyword Text |
| First User Google Ads Query | First User Source Platform |
| Google Ads Account Name | Google Ads Ad Group ID |
| Google Ads Ad Group Name | Google Ads Ad Network Type |
| Google Ads Campaign ID | Google Ads Campaign |
| Google Ads Campaign Type | Google Ads Creative ID |
| Google Ads Customer ID | Google Ads Keyword Text |
| Google Ads Query | Group ID |
| Hostname | Hour |
| Is conversion event | ISO Week of the Year |
| ISO Year | ISO Week of ISO Year |
| Item Affiliation | Item Brand |
| Item Category | Item Category 2 |
| Item Category 3 | Item Category 4 |
| Item Category 5 | Item ID |
| Item List ID | Item List Name |
| Item List Position | Item Location ID |
| Item Name | Item Promotion Creative Name |
| Item Promotion Creative Slot | Item Promotion ID |
| Item Promotion Name | Item Variant |
| Landing Page + Query String | Language |
| Language code | Level |
| Link Classes | Link Domain |
| Link ID | Link Text |
| Link URL | Method |
| Mobile Device brand | Mobile Device |
| Mobile model | New / Returning |
| Nth day | Nth Hour |
| Nth Year | Operating system |
| OS version | Operating system with version |
| Order Coupon | Outbound |
| Page path | Page Referrer |
| Page title | Percent Scrolled |
| Platform | Platform / Device Category |
| Screen resolution | Search Term |
| Session default channel group | Session Google Ads account name |
| Session Google Ads ad group ID | Session Google Ads ad group name |
| Session Google Ads ad network type | Session Google Ads Campaign ID |
| Session Google Ads Campaign | Session Google Ads Campaign Type |
| Session Google Ads Creative ID | Session Google Ads Customer ID |
| Session Google Ads keyword text | Session Google Ads query |
| Session Source Platform | Shipping Tier |
| Signed in with user ID | Source Platform |
| Stream ID | Stream name |
| Test Data Filter ID | Test Data Filter Name |
| Transaction ID | Page Path and Screen Class |
| Page title and screen class | Page title and screen name |
| Video Provider | Video Title |
| Video URL | Virtual Currency Name |
| Visible | Week |
| Year Month | Year Week |
| Date | Analytics Account ID |
| Analytics Account Name | Property ID |
| Property Name | Interests |
| Campaign ID | Campaign Name |
| User acquired campaign ID | User campaign |
| First User Manual Ad Content | First User Manual Term |
| User medium | User source |
| First User Source / Medium | Manual Ad Content |
| Manual Term | Medium |
| Last click session campaign ID | Session campaign |
| Session Manual Ad Content | Session Manual Term |
| Session medium | Session SA360 Ad Group Name |
| Session SA360 Campaign ID | Session SA360 Campaign |
| Session SA360 Creative Format | Session SA360 Engine Account ID |
| Session SA360 Engine Account Name | Session SA360 Engine Account Type |
| Session SA360 Keyword Text | Session SA360 Medium |
| Session SA360 Query | Session SA360 Source |
| Session source | Session Source / Medium |
| Source | Source / Medium |
| Age | Gender |
Data View Details: Session Default Channel Group
| Sessions | 1-day active users |
| 28-day active users | 7-day active users |
| Active users | Add to Carts |
| Ad Unit Exposure | Average purchase revenue |
| ARPPU | Average Purchase Revenue Per User |
| ARPU | Average Session Duration |
| Bounce Rate | Cart to View Rate |
| Checkouts | Conversions |
| Crash Affected Users | Crash Free User Rate |
| Dau Per Mau | Dau Per Wau |
| eCommerce Purchases | Engaged sessions |
| Engagement rate | Event count |
| Event count per user | Events per session |
| Event value | First Time Purchase Conversion Rate |
| First Time Purchasers | First Time Purchase Per New User |
| Item-list Click Events | Item List Click Through Rate |
| Item-list View Events | Item Promotion Click Through Rate |
| Item Revenue | Items Added to Cart |
| Items Checked Out | Items Clicked in List |
| Items Clicked in Promotion | Items Purchased |
| Items Viewed | Items Viewed in List |
| Items Viewed in Promotion | Item View Events |
| New users | Promotion Clicks |
| Promotion Views | Publisher Ad Clicks |
| Publisher Ad Impressions | Purchase Conversion Rate |
| Purchase revenue | Purchase To View Rate |
| Views | Views per Session |
| Screen Page Views Per User | Scrolled Users |
| Session Conversion Rate | Sessions per user |
| Shipping Amount | Tax Amount |
| Total ad revenue | Total Purchasers |
| Total revenue | Total users |
| Transactions | Transaction Per Purchase |
| User Conversion Rate | User Engagement Duration |
| Wau Per Mau | Conversion Purchase |
| Session Conversion Rate Purchase | User Conversion Rate Purchase |
| Avg Engagement Time per Session | Avg Engagement Time Per Active User |
| Engaged Session Per User | Ads Clicks |
| Ads Cost | Ads Cost per Click |
| Cost per Conversion | Ads Impressions |
| Return on Ad Spend (ROAS) | Achievement ID |
| Ad Format | Ad Source Name |
| Ad Unit Name | App version |
| Audience ID | Audience name |
| Browser | Character |
| City | City ID |
| Cohort | Content group |
| Content ID | Content type |
| Continent | Continent ID |
| Country | Country ID |
| Date + Hour (YYYYMMDDHH) | Day of Week name |
| Default Channel Group | Device category |
| Device model | Event name |
| File Extension | File Name |
| First Session Date | First User Default Channel Group |
| First User Google Ads Account Name | User Google Ads ad group ID |
| User Google Ads ad group name | User Google Ads ad network type |
| First User Google Ads Campaign ID | First User Google Ads Campaign |
| First User Google Ads Campaign Type | First User Google Ads Creative ID |
| First User Google Ads Customer ID | First User Google Ads Keyword Text |
| First User Google Ads Query | First User Source Platform |
| Google Ads Account Name | Google Ads Ad Group ID |
| Google Ads Ad Group Name | Google Ads Ad Network Type |
| Google Ads Campaign ID | Google Ads Campaign |
| Google Ads Campaign Type | Google Ads Creative ID |
| Google Ads Customer ID | Google Ads Keyword Text |
| Google Ads Query | Group ID |
| Hostname | Hour |
| Is conversion event | ISO Week of the Year |
| ISO Year | ISO Week of ISO Year |
| Item Affiliation | Item Brand |
| Item Category | Item Category 2 |
| Item Category 3 | Item Category 4 |
| Item Category 5 | Item ID |
| Item List ID | Item List Name |
| Item List Position | Item Location ID |
| Item Name | Item Promotion Creative Name |
| Item Promotion Creative Slot | Item Promotion ID |
| Item Promotion Name | Item Variant |
| Landing Page + Query String | Language |
| Language code | Level |
| Link Classes | Link Domain |
| Link ID | Link Text |
| Link URL | Method |
| Mobile Device brand | Mobile Device |
| Mobile model | New / Returning |
| Nth day | Nth Hour |
| Nth Year | Operating system |
| OS version | Operating system with version |
| Order Coupon | Outbound |
| Page path | Page Referrer |
| Page title | Percent Scrolled |
| Platform | Platform / Device Category |
| Region | Screen resolution |
| Search Term | Session Google Ads account name |
| Session Google Ads ad group ID | Session Google Ads ad group name |
| Session Google Ads ad network type | Session Google Ads Campaign ID |
| Session Google Ads Campaign | Session Google Ads Campaign Type |
| Session Google Ads Creative ID | Session Google Ads Customer ID |
| Session Google Ads keyword text | Session Google Ads query |
| Session Source Platform | Shipping Tier |
| Signed in with user ID | Source Platform |
| Stream ID | Stream name |
| Test Data Filter ID | Test Data Filter Name |
| Transaction ID | Page Path and Screen Class |
| Page title and screen class | Page title and screen name |
| Video Provider | Video Title |
| Video URL | Virtual Currency Name |
| Visible | Week |
| Year Month | Year Week |
| Date | Analytics Account ID |
| Analytics Account Name | Property ID |
| Property Name | Interests |
| Campaign ID | Campaign Name |
| User acquired campaign ID | User campaign |
| First User Manual Ad Content | First User Manual Term |
| User medium | User source |
| First User Source / Medium | Manual Ad Content |
| Manual Term | Medium |
| Last click session campaign ID | Session campaign |
| Session Manual Ad Content | Session Manual Term |
| Session medium | Session SA360 Ad Group Name |
| Session SA360 Campaign ID | Session SA360 Campaign |
| Session SA360 Creative Format | Session SA360 Engine Account ID |
| Session SA360 Engine Account Name | Session SA360 Engine Account Type |
| Session SA360 Keyword Text | Session SA360 Medium |
| Session SA360 Query | Session SA360 Source |
| Session source | Session Source / Medium |
| Source | Source / Medium |
| Age | Gender |
Data View Details: Session Google Ads
| Sessions | 1-day active users |
| 28-day active users | 7-day active users |
| Active users | Add to Carts |
| Ad Unit Exposure | Average purchase revenue |
| ARPPU | Average Purchase Revenue Per User |
| ARPU | Average Session Duration |
| Bounce Rate | Cart to View Rate |
| Checkouts | Conversions |
| Crash Affected Users | Crash Free User Rate |
| Dau Per Mau | Dau Per Wau |
| eCommerce Purchases | Engaged sessions |
| Engagement rate | Event count |
| Event count per user | Events per session |
| Event value | First Time Purchase Conversion Rate |
| First Time Purchasers | First Time Purchase Per New User |
| Item-list Click Events | Item List Click Through Rate |
| Item-list View Events | Item Promotion Click Through Rate |
| Item Revenue | Items Added to Cart |
| Items Checked Out | Items Clicked in List |
| Items Clicked in Promotion | Items Purchased |
| Items Viewed | Items Viewed in List |
| Items Viewed in Promotion | Item View Events |
| New users | Promotion Clicks |
| Promotion Views | Publisher Ad Clicks |
| Publisher Ad Impressions | Purchase Conversion Rate |
| Purchase revenue | Purchase To View Rate |
| Views | Views per Session |
| Screen Page Views Per User | Scrolled Users |
| Session Conversion Rate | Sessions per user |
| Shipping Amount | Tax Amount |
| Total ad revenue | Total Purchasers |
| Total revenue | Total users |
| Transactions | Transaction Per Purchase |
| User Conversion Rate | User Engagement Duration |
| Wau Per Mau | Conversion Purchase |
| Session Conversion Rate Purchase | User Conversion Rate Purchase |
| Avg Engagement Time per Session | Avg Engagement Time Per Active User |
| Engaged Session Per User | Ads Clicks |
| Ads Cost | Ads Cost per Click |
| Cost per Conversion | Ads Impressions |
| Return on Ad Spend (ROAS) | Achievement ID |
| Ad Format | Ad Source Name |
| Ad Unit Name | App version |
| Audience ID | Audience name |
| Browser | Character |
| City | City ID |
| Cohort | Content group |
| Content ID | Content type |
| Continent | Continent ID |
| Country | Country ID |
| Date + Hour (YYYYMMDDHH) | Day of Week name |
| Default Channel Group | Device category |
| Device model | Event name |
| File Extension | File Name |
| First Session Date | First User Default Channel Group |
| First User Google Ads Account Name | User Google Ads ad group ID |
| User Google Ads ad group name | User Google Ads ad network type |
| First User Google Ads Campaign ID | First User Google Ads Campaign |
| First User Google Ads Campaign Type | First User Google Ads Creative ID |
| First User Google Ads Customer ID | First User Google Ads Keyword Text |
| First User Google Ads Query | First User Source Platform |
| Google Ads Account Name | Google Ads Ad Group ID |
| Google Ads Ad Group Name | Google Ads Ad Network Type |
| Google Ads Campaign ID | Google Ads Campaign |
| Google Ads Campaign Type | Google Ads Creative ID |
| Google Ads Customer ID | Google Ads Keyword Text |
| Google Ads Query | Group ID |
| Hostname | Hour |
| Is conversion event | ISO Week of the Year |
| ISO Year | ISO Week of ISO Year |
| Item Affiliation | Item Brand |
| Item Category | Item Category 2 |
| Item Category 3 | Item Category 4 |
| Item Category 5 | Item ID |
| Item List ID | Item List Name |
| Item List Position | Item Location ID |
| Item Name | Item Promotion Creative Name |
| Item Promotion Creative Slot | Item Promotion ID |
| Item Promotion Name | Item Variant |
| Landing Page + Query String | Language |
| Language code | Level |
| Link Classes | Link Domain |
| Link ID | Link Text |
| Link URL | Method |
| Mobile Device brand | Mobile Device |
| Mobile model | New / Returning |
| Nth day | Nth Hour |
| Nth Year | Operating system |
| OS version | Operating system with version |
| Order Coupon | Outbound |
| Page path | Page Referrer |
| Page title | Percent Scrolled |
| Platform | Platform / Device Category |
| Region | Screen resolution |
| Search Term | Session default channel group |
| Session Google Ads ad group ID | Session Google Ads ad group name |
| Session Google Ads ad network type | Session Google Ads Campaign ID |
| Session Google Ads Campaign | Session Google Ads Campaign Type |
| Session Google Ads Creative ID | Session Google Ads Customer ID |
| Session Google Ads keyword text | Session Google Ads query |
| Session Source Platform | Shipping Tier |
| Signed in with user ID | Source Platform |
| Stream ID | Stream name |
| Test Data Filter ID | Test Data Filter Name |
| Transaction ID | Page Path and Screen Class |
| Page title and screen class | Page title and screen name |
| Video Provider | Video Title |
| Video URL | Virtual Currency Name |
| Visible | Week |
| Year Month | Year Week |
| Date | Analytics Account ID |
| Analytics Account Name | Property ID |
| Property Name | Interests |
| Campaign ID | Campaign Name |
| User acquired campaign ID | User campaign |
| First User Manual Ad Content | First User Manual Term |
| User medium | User source |
| First User Source / Medium | Manual Ad Content |
| Manual Term | Medium |
| Last click session campaign ID | Session campaign |
| Session Manual Ad Content | Session Manual Term |
| Session medium | Session SA360 Ad Group Name |
| Session SA360 Campaign ID | Session SA360 Campaign |
| Session SA360 Creative Format | Session SA360 Engine Account ID |
| Session SA360 Engine Account Name | Session SA360 Engine Account Type |
| Session SA360 Keyword Text | Session SA360 Medium |
| Session SA360 Query | Session SA360 Source |
| Session source | Session Source / Medium |
| Source | Source / Medium |
| Age | Gender |
Data View Details: Session Source/Medium/Traffic
| Sessions | 1-day active users |
| 28-day active users | 7-day active users |
| Active users | Add to Carts |
| Ad Unit Exposure | Average purchase revenue |
| ARPPU | Average Purchase Revenue Per User |
| ARPU | Average Session Duration |
| Bounce Rate | Cart to View Rate |
| Checkouts | Conversions |
| Crash Affected Users | Crash Free User Rate |
| Dau Per Mau | Dau Per Wau |
| eCommerce Purchases | Engaged sessions |
| Engagement rate | Event count |
| Event count per user | Events per session |
| Event value | First Time Purchase Conversion Rate |
| First Time Purchasers | First Time Purchase Per New User |
| Item-list Click Events | Item List Click Through Rate |
| Item-list View Events | Item Promotion Click Through Rate |
| Item Revenue | Items Added to Cart |
| Items Checked Out | Items Clicked in List |
| Items Clicked in Promotion | Items Purchased |
| Items Viewed | Items Viewed in List |
| Items Viewed in Promotion | Item View Events |
| New users | Promotion Clicks |
| Promotion Views | Publisher Ad Clicks |
| Publisher Ad Impressions | Purchase Conversion Rate |
| Purchase revenue | Purchase To View Rate |
| Views | Views per Session |
| Screen Page Views Per User | Scrolled Users |
| Session Conversion Rate | Sessions per user |
| Shipping Amount | Tax Amount |
| Total ad revenue | Total Purchasers |
| Total revenue | Total users |
| Transactions | Transaction Per Purchase |
| User Conversion Rate | User Engagement Duration |
| Wau Per Mau | Conversion Purchase |
| Session Conversion Rate Purchase | User Conversion Rate Purchase |
| Avg Engagement Time per Session | Avg Engagement Time Per Active User |
| Engaged Session Per User | Ads Clicks |
| Ads Cost | Ads Cost per Click |
| Cost per Conversion | Ads Impressions |
| Return on Ad Spend (ROAS) | Achievement ID |
| Ad Format | Ad Source Name |
| Ad Unit Name | App version |
| Audience ID | Audience name |
| Browser | Character |
| City | City ID |
| Cohort | Content group |
| Content ID | Content type |
| Continent | Continent ID |
| Country | Country ID |
| Date + Hour (YYYYMMDDHH) | Day of Week name |
| Default Channel Group | Device category |
| Device model | Event name |
| File Extension | File Name |
| First Session Date | First User Default Channel Group |
| First User Google Ads Account Name | User Google Ads ad group ID |
| User Google Ads ad group name | User Google Ads ad network type |
| First User Google Ads Campaign ID | First User Google Ads Campaign |
| First User Google Ads Campaign Type | First User Google Ads Creative ID |
| First User Google Ads Customer ID | First User Google Ads Keyword Text |
| First User Google Ads Query | First User Source Platform |
| Google Ads Account Name | Google Ads Ad Group ID |
| Google Ads Ad Group Name | Google Ads Ad Network Type |
| Google Ads Campaign ID | Google Ads Campaign |
| Google Ads Campaign Type | Google Ads Creative ID |
| Google Ads Customer ID | Google Ads Keyword Text |
| Google Ads Query | Group ID |
| Hostname | Hour |
| Is conversion event | ISO Week of the Year |
| ISO Year | ISO Week of ISO Year |
| Item Affiliation | Item Brand |
| Item Category | Item Category 2 |
| Item Category 3 | Item Category 4 |
| Item Category 5 | Item ID |
| Item List ID | Item List Name |
| Item List Position | Item Location ID |
| Item Name | Item Promotion Creative Name |
| Item Promotion Creative Slot | Item Promotion ID |
| Item Promotion Name | Item Variant |
| Landing Page + Query String | Language |
| Language code | Level |
| Link Classes | Link Domain |
| Link ID | Link Text |
| Link URL | Method |
| Mobile Device brand | Mobile Device |
| Mobile model | New / Returning |
| Nth day | Nth Hour |
| Nth Year | Operating system |
| OS version | Operating system with version |
| Order Coupon | Outbound |
| Page path | Page Referrer |
| Page title | Percent Scrolled |
| Platform | Platform / Device Category |
| Region | Screen resolution |
| Search Term | Session default channel group |
| Session Google Ads account name | Session Google Ads ad group ID |
| Session Google Ads ad group name | Session Google Ads ad network type |
| Session Google Ads Campaign ID | Session Google Ads Campaign |
| Session Google Ads Campaign Type | Session Google Ads Creative ID |
| Session Google Ads Customer ID | Session Google Ads keyword text |
| Session Google Ads query | Session Source Platform |
| Shipping Tier | Signed in with user ID |
| Source Platform | Stream ID |
| Stream name | Test Data Filter ID |
| Test Data Filter Name | Transaction ID |
| Page Path and Screen Class | Page title and screen class |
| Page title and screen name | Video Provider |
| Video Title | Video URL |
| Virtual Currency Name | Visible |
| Week | Year Month |
| Year Week | Date |
| Analytics Account ID | Analytics Account Name |
| Property ID | Property Name |
| Campaign ID | Campaign Name |
| User acquired campaign ID | User campaign |
| First User Manual Ad Content | First User Manual Term |
| User medium | User source |
| First User Source / Medium | Manual Ad Content |
| Manual Term | Medium |
| Last click session campaign ID | Session campaign |
| Session Manual Ad Content | Session Manual Term |
| Session medium | Session SA360 Ad Group Name |
| Session SA360 Campaign ID | Session SA360 Campaign |
| Session SA360 Creative Format | Session SA360 Engine Account ID |
| Session SA360 Engine Account Name | Session SA360 Engine Account Type |
| Session SA360 Keyword Text | Session SA360 Medium |
| Session SA360 Query | Session SA360 Source |
| Session Source / Medium | Source |
| Source / Medium |
Data View Details: Stream
| Sessions | 1-day active users |
| 28-day active users | 7-day active users |
| Active users | Add to Carts |
| Ad Unit Exposure | Average purchase revenue |
| ARPPU | Average Purchase Revenue Per User |
| ARPU | Average Session Duration |
| Bounce Rate | Cart to View Rate |
| Checkouts | Conversions |
| Crash Affected Users | Crash Free User Rate |
| Dau Per Mau | Dau Per Wau |
| eCommerce Purchases | Engaged sessions |
| Engagement rate | Event count |
| Event count per user | Events per session |
| Event value | First Time Purchase Conversion Rate |
| First Time Purchasers | First Time Purchase Per New User |
| Item-list Click Events | Item List Click Through Rate |
| Item-list View Events | Item Promotion Click Through Rate |
| Item Revenue | Items Added to Cart |
| Items Checked Out | Items Clicked in List |
| Items Clicked in Promotion | Items Purchased |
| Items Viewed | Items Viewed in List |
| Items Viewed in Promotion | Item View Events |
| New users | Promotion Clicks |
| Promotion Views | Publisher Ad Clicks |
| Publisher Ad Impressions | Purchase Conversion Rate |
| Purchase revenue | Purchase To View Rate |
| Views | Views per Session |
| Screen Page Views Per User | Scrolled Users |
| Session Conversion Rate | Sessions per user |
| Shipping Amount | Tax Amount |
| Total ad revenue | Total Purchasers |
| Total revenue | Total users |
| Transactions | Transaction Per Purchase |
| User Conversion Rate | User Engagement Duration |
| Wau Per Mau | Conversion Purchase |
| Session Conversion Rate Purchase | User Conversion Rate Purchase |
| Avg Engagement Time per Session | Avg Engagement Time Per Active User |
| Engaged Session Per User | Achievement ID |
| Ad Format | Ad Source Name |
| Ad Unit Name | App version |
| Audience ID | Audience name |
| Browser | Character |
| City | City ID |
| Cohort | Content group |
| Content ID | Content type |
| Continent | Continent ID |
| Country | Country ID |
| Date + Hour (YYYYMMDDHH) | Day of Week name |
| Default Channel Group | Device category |
| Device model | Event name |
| File Extension | File Name |
| First Session Date | First User Default Channel Group |
| First User Google Ads Account Name | User Google Ads ad group ID |
| User Google Ads ad group name | User Google Ads ad network type |
| First User Google Ads Campaign ID | First User Google Ads Campaign |
| First User Google Ads Campaign Type | First User Google Ads Creative ID |
| First User Google Ads Customer ID | First User Google Ads Keyword Text |
| First User Google Ads Query | First User Source Platform |
| Google Ads Account Name | Google Ads Ad Group ID |
| Google Ads Ad Group Name | Google Ads Ad Network Type |
| Google Ads Campaign ID | Google Ads Campaign |
| Google Ads Campaign Type | Google Ads Creative ID |
| Google Ads Customer ID | Google Ads Keyword Text |
| Google Ads Query | Group ID |
| Hostname | Hour |
| Is conversion event | ISO Week of the Year |
| ISO Year | ISO Week of ISO Year |
| Item Affiliation | Item Brand |
| Item Category | Item Category 2 |
| Item Category 3 | Item Category 4 |
| Item Category 5 | Item ID |
| Item List ID | Item List Name |
| Item List Position | Item Location ID |
| Item Name | Item Promotion Creative Name |
| Item Promotion Creative Slot | Item Promotion ID |
| Item Promotion Name | Item Variant |
| Landing Page + Query String | Language |
| Language code | Level |
| Link Classes | Link Domain |
| Link ID | Link Text |
| Link URL | Method |
| Mobile Device brand | Mobile Device |
| Mobile model | New / Returning |
| Nth day | Nth Hour |
| Nth Year | Operating system |
| OS version | Operating system with version |
| Order Coupon | Outbound |
| Page path | Page Referrer |
| Page title | Percent Scrolled |
| Platform | Platform / Device Category |
| Region | Screen resolution |
| Search Term | Session default channel group |
| Session Google Ads account name | Session Google Ads ad group ID |
| Session Google Ads ad group name | Session Google Ads ad network type |
| Session Google Ads Campaign ID | Session Google Ads Campaign |
| Session Google Ads Campaign Type | Session Google Ads Creative ID |
| Session Google Ads Customer ID | Session Google Ads keyword text |
| Session Google Ads query | Session Source Platform |
| Shipping Tier | Signed in with user ID |
| Source Platform | Stream ID |
| Test Data Filter ID | Test Data Filter Name |
| Transaction ID | Page Path and Screen Class |
| Page title and screen class | Page title and screen name |
| Video Provider | Video Title |
| Video URL | Virtual Currency Name |
| Visible | Week |
| Year Month | Year Week |
| Date | Analytics Account ID |
| Analytics Account Name | Property ID |
| Property Name | Interests |
| Campaign ID | Campaign Name |
| Date Hour and Minute | User acquired campaign ID |
| User campaign | First User Manual Ad Content |
| First User Manual Term | User medium |
| User source | First User Source / Medium |
| Full Page Url | Manual Ad Content |
| Manual Term | Medium |
| Minute | Nth Minute |
| Page Location | Page Path + Query String |
| Last click session campaign ID | Session campaign |
| Session Manual Ad Content | Session Manual Term |
| Session medium | Session SA360 Ad Group Name |
| Session SA360 Campaign ID | Session SA360 Campaign |
| Session SA360 Creative Format | Session SA360 Engine Account ID |
| Session SA360 Engine Account Name | Session SA360 Engine Account Type |
| Session SA360 Keyword Text | Session SA360 Medium |
| Session SA360 Query | Session SA360 Source |
| Session source | Session Source / Medium |
| Source | Source / Medium |
| Page Path + Query String and Screen Class | Age |
| Gender |
Data View Details: User Google Ads
| Sessions | 1-day active users |
| 28-day active users | 7-day active users |
| Active users | Add to Carts |
| Ad Unit Exposure | Average purchase revenue |
| ARPPU | Average Purchase Revenue Per User |
| ARPU | Average Session Duration |
| Bounce Rate | Cart to View Rate |
| Checkouts | Conversions |
| Crash Affected Users | Crash Free User Rate |
| Dau Per Mau | Dau Per Wau |
| eCommerce Purchases | Engaged sessions |
| Engagement rate | Event count |
| Event count per user | Events per session |
| Event value | First Time Purchase Conversion Rate |
| First Time Purchasers | First Time Purchase Per New User |
| Item-list Click Events | Item List Click Through Rate |
| Item-list View Events | Item Promotion Click Through Rate |
| Item Revenue | Items Added to Cart |
| Items Checked Out | Items Clicked in List |
| Items Clicked in Promotion | Items Purchased |
| Items Viewed | Items Viewed in List |
| Items Viewed in Promotion | Item View Events |
| New users | Promotion Clicks |
| Promotion Views | Publisher Ad Clicks |
| Publisher Ad Impressions | Purchase Conversion Rate |
| Purchase revenue | Purchase To View Rate |
| Views | Views per Session |
| Screen Page Views Per User | Scrolled Users |
| Session Conversion Rate | Sessions per user |
| Shipping Amount | Tax Amount |
| Total ad revenue | Total Purchasers |
| Total revenue | Total users |
| Transactions | Transaction Per Purchase |
| User Conversion Rate | User Engagement Duration |
| Wau Per Mau | Conversion Purchase |
| Session Conversion Rate Purchase | User Conversion Rate Purchase |
| Avg Engagement Time per Session | Avg Engagement Time Per Active User |
| Engaged Session Per User | Ads Clicks |
| Ads Cost | Ads Cost per Click |
| Cost per Conversion | Ads Impressions |
| Return on Ad Spend (ROAS) | Achievement ID |
| Ad Format | Ad Source Name |
| Ad Unit Name | App version |
| Audience ID | Audience name |
| Browser | Character |
| City | City ID |
| Cohort | Content group |
| Content ID | Content type |
| Continent | Continent ID |
| Country | Country ID |
| Date + Hour (YYYYMMDDHH) | Day of Week name |
| Default Channel Group | Device category |
| Device model | Event name |
| File Extension | File Name |
| First Session Date | First User Default Channel Group |
| First User Google Ads Account Name | User Google Ads ad group ID |
| User Google Ads ad network type | First User Google Ads Campaign ID |
| First User Google Ads Campaign | First User Google Ads Campaign Type |
| First User Google Ads Creative ID | First User Google Ads Customer ID |
| First User Google Ads Keyword Text | First User Google Ads Query |
| First User Source Platform | Google Ads Account Name |
| Google Ads Ad Group ID | Google Ads Ad Group Name |
| Google Ads Ad Network Type | Google Ads Campaign ID |
| Google Ads Campaign | Google Ads Campaign Type |
| Google Ads Creative ID | Google Ads Customer ID |
| Google Ads Keyword Text | Google Ads Query |
| Group ID | Hostname |
| Hour | Is conversion event |
| ISO Week of the Year | ISO Year |
| ISO Week of ISO Year | Item Affiliation |
| Item Brand | Item Category |
| Item Category 2 | Item Category 3 |
| Item Category 4 | Item Category 5 |
| Item ID | Item List ID |
| Item List Name | Item List Position |
| Item Location ID | Item Name |
| Item Promotion Creative Name | Item Promotion Creative Slot |
| Item Promotion ID | Item Promotion Name |
| Item Variant | Landing Page + Query String |
| Language | Language code |
| Level | Link Classes |
| Link Domain | Link ID |
| Link Text | Link URL |
| Method | Mobile Device brand |
| Mobile Device | Mobile model |
| New / Returning | Nth day |
| Nth Hour | Nth Year |
| Operating system | OS version |
| Operating system with version | Order Coupon |
| Outbound | Page path |
| Page Referrer | Page title |
| Percent Scrolled | Platform |
| Platform / Device Category | Region |
| Screen resolution | Search Term |
| Session default channel group | Session Google Ads account name |
| Session Google Ads ad group ID | Session Google Ads ad group name |
| Session Google Ads ad network type | Session Google Ads Campaign ID |
| Session Google Ads Campaign | Session Google Ads Campaign Type |
| Session Google Ads Creative ID | Session Google Ads Customer ID |
| Session Google Ads keyword text | Session Google Ads query |
| Session Source Platform | Shipping Tier |
| Signed in with user ID | Source Platform |
| Stream ID | Stream name |
| Test Data Filter ID | Test Data Filter Name |
| Transaction ID | Page Path and Screen Class |
| Page title and screen class | Page title and screen name |
| Video Provider | Video Title |
| Video URL | Virtual Currency Name |
| Visible | Week |
| Year Month | Year Week |
| Date | Analytics Account ID |
| Analytics Account Name | Property ID |
| Property Name | Interests |
| Campaign ID | Campaign Name |
| User acquired campaign ID | User campaign |
| First User Manual Ad Content | First User Manual Term |
| User medium | User source |
| First User Source / Medium | Manual Ad Content |
| Manual Term | Medium |
| Last click session campaign ID | Session campaign |
| Session Manual Ad Content | Session Manual Term |
| Session medium | Session SA360 Ad Group Name |
| Session SA360 Campaign ID | Session SA360 Campaign |
| Session SA360 Creative Format | Session SA360 Engine Account ID |
| Session SA360 Engine Account Name | Session SA360 Engine Account Type |
| Session SA360 Keyword Text | Session SA360 Medium |
| Session SA360 Query | Session SA360 Source |
| Session source | Session Source / Medium |
| Source | Source / Medium |
| Age | Gender |
Data View Details: User Source/Medium
| Sessions | 1-day active users |
| 28-day active users | 7-day active users |
| Active users | Add to Carts |
| Ad Unit Exposure | Average purchase revenue |
| ARPPU | Average Purchase Revenue Per User |
| ARPU | Average Session Duration |
| Bounce Rate | Cart to View Rate |
| Checkouts | Conversions |
| Crash Affected Users | Crash Free User Rate |
| Dau Per Mau | Dau Per Wau |
| eCommerce Purchases | Engaged sessions |
| Engagement rate | Event count |
| Event count per user | Events per session |
| Event value | First Time Purchase Conversion Rate |
| First Time Purchasers | First Time Purchase Per New User |
| Item-list Click Events | Item List Click Through Rate |
| Item-list View Events | Item Promotion Click Through Rate |
| Item Revenue | Items Added to Cart |
| Items Checked Out | Items Clicked in List |
| Items Clicked in Promotion | Items Purchased |
| Items Viewed | Items Viewed in List |
| Items Viewed in Promotion | Item View Events |
| New users | Promotion Clicks |
| Promotion Views | Publisher Ad Clicks |
| Publisher Ad Impressions | Purchase Conversion Rate |
| Purchase revenue | Purchase To View Rate |
| Views | Views per Session |
| Screen Page Views Per User | Scrolled Users |
| Session Conversion Rate | Sessions per user |
| Shipping Amount | Tax Amount |
| Total ad revenue | Total Purchasers |
| Total revenue | Total users |
| Transactions | Transaction Per Purchase |
| User Conversion Rate | User Engagement Duration |
| Wau Per Mau | Conversion Purchase |
| Session Conversion Rate Purchase | User Conversion Rate Purchase |
| Avg Engagement Time per Session | Avg Engagement Time Per Active User |
| Engaged Session Per User | Ads Clicks |
| Ads Cost | Ads Cost per Click |
| Cost per Conversion | Ads Impressions |
| Return on Ad Spend (ROAS) | Achievement ID |
| Ad Format | Ad Source Name |
| Ad Unit Name | App version |
| Audience ID | Audience name |
| Browser | Character |
| City | City ID |
| Cohort | Content group |
| Content ID | Content type |
| Continent | Continent ID |
| Country | Country ID |
| Date + Hour (YYYYMMDDHH) | Day of Week name |
| Default Channel Group | Device category |
| Device model | Event name |
| File Extension | File Name |
| First Session Date | First User Default Channel Group |
| First User Google Ads Account Name | User Google Ads ad group ID |
| User Google Ads ad group name | User Google Ads ad network type |
| First User Google Ads Campaign ID | First User Google Ads Campaign |
| First User Google Ads Campaign Type | First User Google Ads Creative ID |
| First User Google Ads Customer ID | First User Google Ads Keyword Text |
| First User Google Ads Query | First User Source Platform |
| Google Ads Account Name | Google Ads Ad Group ID |
| Google Ads Ad Group Name | Google Ads Ad Network Type |
| Google Ads Campaign ID | Google Ads Campaign |
| Google Ads Campaign Type | Google Ads Creative ID |
| Google Ads Customer ID | Google Ads Keyword Text |
| Google Ads Query | Group ID |
| Hostname | Hour |
| Is conversion event | ISO Week of the Year |
| ISO Year | ISO Week of ISO Year |
| Item Affiliation | Item Brand |
| Item Category | Item Category 2 |
| Item Category 3 | Item Category 4 |
| Item Category 5 | Item ID |
| Item List ID | Item List Name |
| Item List Position | Item Location ID |
| Item Name | Item Promotion Creative Name |
| Item Promotion Creative Slot | Item Promotion ID |
| Item Promotion Name | Item Variant |
| Landing Page + Query String | Language |
| Language code | Level |
| Link Classes | Link Domain |
| Link ID | Link Text |
| Link URL | Method |
| Mobile Device brand | Mobile Device |
| Mobile model | New / Returning |
| Nth day | Nth Hour |
| Nth Year | Operating system |
| OS version | Operating system with version |
| Order Coupon | Outbound |
| Page path | Page Referrer |
| Page title | Percent Scrolled |
| Platform | Platform / Device Category |
| Region | Screen resolution |
| Search Term | Session default channel group |
| Session Google Ads account name | Session Google Ads ad group ID |
| Session Google Ads ad group name | Session Google Ads ad network type |
| Session Google Ads Campaign ID | Session Google Ads Campaign |
| Session Google Ads Campaign Type | Session Google Ads Creative ID |
| Session Google Ads Customer ID | Session Google Ads keyword text |
| Session Google Ads query | Session Source Platform |
| Shipping Tier | Signed in with user ID |
| Source Platform | Stream ID |
| Stream name | Test Data Filter ID |
| Test Data Filter Name | Transaction ID |
| Page Path and Screen Class | Page title and screen class |
| Page title and screen name | Video Provider |
| Video Title | Video URL |
| Virtual Currency Name | Visible |
| Week | Year Month |
| Year Week | Date |
| Analytics Account ID | Analytics Account Name |
| Property ID | Property Name |
| Campaign ID | Campaign Name |
| User acquired campaign ID | User campaign |
| First User Manual Ad Content | First User Manual Term |
| User medium | First User Source / Medium |
| Manual Ad Content | Manual Term |
| Medium | Last click session campaign ID |
| Session campaign | Session Manual Ad Content |
| Session Manual Term | Session medium |
| Session SA360 Ad Group Name | Session SA360 Campaign ID |
| Session SA360 Campaign | Session SA360 Creative Format |
| Session SA360 Engine Account ID | Session SA360 Engine Account Name |
| Session SA360 Engine Account Type | Session SA360 Keyword Text |
| Session SA360 Medium | Session SA360 Query |
| Session SA360 Source | Session source |
| Session Source / Medium | Source |
| Source / Medium |
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