Google Analytics 4

Introducing the next generation of Analytics, Google Analytics 4 (GA4) Explore more about Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and apps.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
ARPPU Active users
Age Analytics Account ID
Analytics Account Name App version
Audience ID Audience name
Average Engagement Time Average Engagement Time Per Session
Average purchase revenue Browser
City City ID
Content ID Content group
Content type Conversions
Country Country ID
Date Default channel group
Device Device brand
Device category Device model
Engaged sessions Engagement rate
Event count Event count per user
Event name Event value
Events per session First user Google Ads ad group ID
First user Google Ads ad group name First user Google Ads ad network type
First user campaign First user campaign ID
First user medium First user source
Gender Hostname
Interests Is conversion event
Language Language code
Mobile model New users
OS version Operating system
Page path Page title
Page title and screen class Page title and screen name
Platform Property ID
Property Name Purchase revenue
Region Screen resolution
Session Google Ads account name Session Google Ads ad group ID
Session Google Ads ad group name Session Google Ads ad network type
Session Google Ads campaign Session Google Ads campaign ID
Session Google Ads keyword text Session Google Ads query
Session campaign Session campaign ID
Session default channel group Session medium
Session source Sessions
Sessions per user Stream ID
Stream name Total ad revenue
Total purchasers Total revenue
Total users Transactions
User engagement View in Google Analytics
Views
Analytics Account ID Analytics Account Name
Property ID Property Name
Default channel group Conversions
Engaged sessions Sessions
Active users Purchase revenue
Total purchasers Event value
Total revenue Total users
Engagement rate Sessions per user
ARPPU Date
Analytics Account ID Analytics Account Name
Property ID Property Name
Age Engaged sessions
Sessions Total revenue
Conversions New users
Purchase revenue Views
Total ad revenue Transactions
User engagement Engagement rate
Date
Analytics Account ID Analytics Account Name
Property ID Property Name
Audience ID Audience name
Engaged sessions Sessions
Active users Total revenue
Conversions New users
Purchase revenue Views
Total ad revenue Transactions
User engagement Total purchasers
Total users Engagement rate
Sessions per user Average purchase revenue
ARPPU Date
Analytics Account ID Analytics Account Name
Property ID Property Name
Content group Content ID
Content type Engaged sessions
Sessions Total revenue
Conversions New users
Purchase revenue Views
Total ad revenue Transactions
User engagement Engagement rate
Date
Analytics Account ID Analytics Account Name
Property ID Property Name
Is conversion event Active users
New users Total users
User engagement Conversions
Sessions Average Engagement Time
Average Engagement Time Per Session Date
Analytics Account ID Analytics Account Name
Property ID Property Name
Device category Device model
Operating system OS version
Screen resolution Browser
Engaged sessions Sessions
Total revenue Conversions
New users Purchase revenue
Views Total ad revenue
Transactions User engagement
Engagement rate Date
Analytics Account ID Analytics Account Name
Property ID Property Name
Event name Active users
New users Total users
User engagement Conversions
Event count Event value
Sessions Event count per user
Events per session Average Engagement Time
Average Engagement Time Per Session Date
Analytics Account ID Analytics Account Name
Property ID Property Name
Event name Is conversion event
Page title and screen class Page title and screen name
Active users Event count
Event value Sessions
Date
Analytics Account ID Analytics Account Name
Property ID Property Name
Gender Engaged sessions
Sessions Total revenue
Conversions New users
Purchase revenue Views
Total ad revenue Transactions
User engagement Engagement rate
Date
Analytics Account ID Analytics Account Name
Property ID Property Name
City City ID
Country Country ID
Region Engaged sessions
Sessions Total revenue
Conversions New users
Purchase revenue Views
Total ad revenue Transactions
User engagement Engagement rate
Date
Analytics Account ID Analytics Account Name
Property ID Property Name
Session Google Ads account name Session Google Ads ad group ID
Session Google Ads ad group name Session Google Ads ad network type
Session Google Ads keyword text Session Google Ads query
Session Google Ads campaign ID Session Google Ads campaign
Engaged sessions Sessions
Total revenue Conversions
New users Purchase revenue
Views Total ad revenue
Transactions User engagement
Engagement rate Date
Analytics Account ID Analytics Account Name
Property ID Property Name
First user Google Ads ad group ID First user Google Ads ad group name
First user Google Ads ad network type Engaged sessions
Sessions Total revenue
Conversions New users
Purchase revenue Views
Total ad revenue Transactions
User engagement Engagement rate
Date
Analytics Account ID Analytics Account Name
Property ID Property Name
Interests Engaged sessions
Sessions Total revenue
Conversions New users
Purchase revenue Views
Total ad revenue Transactions
User engagement Engagement rate
Date
Analytics Account ID Analytics Account Name
Property ID Property Name
Language Language code
Engaged sessions Sessions
Total revenue Conversions
New users Purchase revenue
Views Total ad revenue
Transactions User engagement
Engagement rate Date
Analytics Account ID Analytics Account Name
Property ID Property Name
Device brand Device
Mobile model Engaged sessions
Sessions Total revenue
Conversions New users
Purchase revenue Views
Total ad revenue Transactions
User engagement Engagement rate
Date
Analytics Account ID Analytics Account Name
Property ID Property Name
Hostname Page path
Page title Platform
Engaged sessions Sessions
Total revenue Conversions
New users Purchase revenue
Views Total ad revenue
Transactions User engagement
Engagement rate Date
Analytics Account ID Analytics Account Name
Property ID Property Name
Page path Page title
Content group Engaged sessions
Sessions Active users
New users Total users
User engagement Views
Conversions Event count
Event value Purchase revenue
Total purchasers Transactions
Total revenue Engagement rate
Sessions per user Event count per user
Events per session ARPPU
Average purchase revenue Average Engagement Time
Average Engagement Time Per Session Date
Analytics Account ID Analytics Account Name
Property ID Property Name
View in Google Analytics Engaged sessions
Sessions Active users
Total revenue Conversions
New users Purchase revenue
Views Total ad revenue
Total users Transactions
User engagement Engagement rate
Sessions per user Date
Analytics Account ID Analytics Account Name
Property ID Property Name
App version Stream ID
Stream name Engaged sessions
Sessions Total revenue
Conversions New users
Purchase revenue Views
Total ad revenue Transactions
User engagement Engagement rate
Date
Analytics Account ID Analytics Account Name
Property ID Property Name
Session campaign ID Session campaign
Session default channel group Session medium
Session source Conversions
Engaged sessions Sessions
New users Purchase revenue
Views Total ad revenue
Total revenue Transactions
User engagement Engagement rate
Date
Analytics Account ID Analytics Account Name
Property ID Property Name
First user campaign ID First user campaign
First user medium First user source
Conversions Engaged sessions
Sessions New users
Purchase revenue Views
Total ad revenue Total revenue
Transactions User engagement
Engagement rate Date
All Dimensions and Metrics:
1-day active users 28-day active users
7-day active users ARPPU
ARPU Achievement ID
Active users Ad Format
Ad Source Name Ad Unit Exposure
Ad Unit Name Add to Carts
Ads Clicks Ads Cost
Ads Cost per Click Ads Impressions
Age Analytics Account ID
Analytics Account Name App version
Audience ID Audience name
Average Purchase Revenue Per User Average Session Duration
Average purchase revenue Avg Engagement Time Per Active User
Avg Engagement Time per Session Bounce Rate
Browser Campaign ID
Campaign Name Cart to View Rate
Character Checkouts
City City ID
Cohort Cohort active users
Cohort total users Content ID
Content group Content type
Continent Continent ID
Conversion Purchase Conversions
Cost per Conversion Country
Country ID Crash Affected Users
Crash Free User Rate Daily cohort
Date Date + Hour (YYYYMMDDHH)
Date Hour and Minute Dau Per Mau
Dau Per Wau Day of Week name
Default Channel Group Device category
Device model Engaged Session Per User
Engaged sessions Engagement rate
Event count Event count per user
Event name Event value
Events per session File Extension
File Name First Session Date
First Time Purchase Conversion Rate First Time Purchase Per New User
First Time Purchasers First User Default Channel Group
First User Google Ads Account Name First User Google Ads Campaign
First User Google Ads Campaign ID First User Google Ads Campaign Type
First User Google Ads Creative ID First User Google Ads Customer ID
First User Google Ads Keyword Text First User Google Ads Query
First User Manual Ad Content First User Manual Term
First User Source / Medium First User Source Platform
Full Page Url Gender
Google Ads Account Name Google Ads Ad Group ID
Google Ads Ad Group Name Google Ads Ad Network Type
Google Ads Campaign Google Ads Campaign ID
Google Ads Campaign Type Google Ads Creative ID
Google Ads Customer ID Google Ads Keyword Text
Google Ads Query Group ID
Hostname Hour
ISO Week of ISO Year ISO Week of the Year
ISO Year Interests
Is conversion event Item Affiliation
Item Brand Item Category
Item Category 2 Item Category 3
Item Category 4 Item Category 5
Item ID Item List Click Through Rate
Item List ID Item List Name
Item List Position Item Location ID
Item Name Item Promotion Click Through Rate
Item Promotion Creative Name Item Promotion Creative Slot
Item Promotion ID Item Promotion Name
Item Revenue Item Variant
Item View Events Item-list Click Events
Item-list View Events Items Added to Cart
Items Checked Out Items Clicked in List
Items Clicked in Promotion Items Purchased
Items Viewed Items Viewed in List
Items Viewed in Promotion Landing Page + Query String
Language Language code
Last click session campaign ID Level
Link Classes Link Domain
Link ID Link Text
Link URL Manual Ad Content
Manual Term Medium
Method Minute
Mobile Device Mobile Device brand
Mobile model Monthly cohort
New / Returning New users
Nth Hour Nth Minute
Nth Year Nth day
OS version Operating system
Operating system with version Order Coupon
Organic Google Search Average Position Organic Google Search Click Through Rate
Organic Google Search Clicks Organic Google Search Impressions
Outbound Page Location
Page Path + Query String Page Path + Query String and Screen Class
Page Path and Screen Class Page Referrer
Page path Page title
Page title and screen class Page title and screen name
Percent Scrolled Platform
Platform / Device Category Promotion Clicks
Promotion Views Property ID
Property Name Publisher Ad Clicks
Publisher Ad Impressions Purchase Conversion Rate
Purchase To View Rate Purchase revenue
Region Return on Ad Spend (ROAS)
Screen Page Views Per User Screen resolution
Scrolled Users Search Term
Session Conversion Rate Session Conversion Rate Purchase
Session Google Ads Campaign Session Google Ads Campaign ID
Session Google Ads Campaign Type Session Google Ads Creative ID
Session Google Ads Customer ID Session Google Ads account name
Session Google Ads ad group ID Session Google Ads ad group name
Session Google Ads ad network type Session Google Ads keyword text
Session Google Ads query Session Manual Ad Content
Session Manual Term Session SA360 Ad Group Name
Session SA360 Campaign Session SA360 Campaign ID
Session SA360 Creative Format Session SA360 Engine Account ID
Session SA360 Engine Account Name Session SA360 Engine Account Type
Session SA360 Keyword Text Session SA360 Medium
Session SA360 Query Session SA360 Source
Session Source / Medium Session Source Platform
Session campaign Session default channel group
Session medium Session source
Sessions Sessions per user
Shipping Amount Shipping Tier
Signed in with user ID Source
Source / Medium Source Platform
Stream ID Stream name
Tax Amount Test Data Filter ID
Test Data Filter Name Total Purchasers
Total ad revenue Total revenue
Total users Transaction ID
Transaction Per Purchase Transactions
User Conversion Rate User Conversion Rate Purchase
User Engagement Duration User Google Ads ad group ID
User Google Ads ad group name User Google Ads ad network type
User acquired campaign ID User campaign
User medium User source
Video Provider Video Title
Video URL Views
Views per Session Virtual Currency Name
Visible Wau Per Mau
Week Weekly cohort
Year Month Year Week
eCommerce Purchases
Sessions 1-day active users
28-day active users 7-day active users
Active users Add to Carts
Ad Unit Exposure Average purchase revenue
ARPPU Average Purchase Revenue Per User
ARPU Average Session Duration
Bounce Rate Cart to View Rate
Checkouts Conversions
Crash Affected Users Crash Free User Rate
Dau Per Mau Dau Per Wau
eCommerce Purchases Engaged sessions
Engagement rate Event count
Event count per user Events per session
Event value First Time Purchase Conversion Rate
First Time Purchasers First Time Purchase Per New User
Item-list Click Events Item List Click Through Rate
Item-list View Events Item Promotion Click Through Rate
Item Revenue Items Added to Cart
Items Checked Out Items Clicked in List
Items Clicked in Promotion Items Purchased
Items Viewed Items Viewed in List
Items Viewed in Promotion Item View Events
New users Promotion Clicks
Promotion Views Publisher Ad Clicks
Publisher Ad Impressions Purchase Conversion Rate
Purchase revenue Purchase To View Rate
Views Views per Session
Screen Page Views Per User Scrolled Users
Session Conversion Rate Sessions per user
Shipping Amount Tax Amount
Total ad revenue Total Purchasers
Total revenue Total users
Transactions Transaction Per Purchase
User Conversion Rate User Engagement Duration
Wau Per Mau Conversion Purchase
Session Conversion Rate Purchase User Conversion Rate Purchase
Avg Engagement Time per Session Avg Engagement Time Per Active User
Engaged Session Per User Achievement ID
Ad Format Ad Source Name
Ad Unit Name App version
Audience ID Audience name
Browser Character
City City ID
Cohort Content group
Content ID Content type
Continent Continent ID
Country Country ID
Date + Hour (YYYYMMDDHH) Day of Week name
Default Channel Group Device category
Device model Event name
File Extension File Name
First Session Date First User Default Channel Group
First User Google Ads Account Name User Google Ads ad group ID
User Google Ads ad group name User Google Ads ad network type
First User Google Ads Campaign ID First User Google Ads Campaign
First User Google Ads Campaign Type First User Google Ads Creative ID
First User Google Ads Customer ID First User Google Ads Keyword Text
First User Google Ads Query First User Source Platform
Google Ads Account Name Google Ads Ad Group ID
Google Ads Ad Group Name Google Ads Ad Network Type
Google Ads Campaign ID Google Ads Campaign
Google Ads Campaign Type Google Ads Creative ID
Google Ads Customer ID Google Ads Keyword Text
Google Ads Query Group ID
Hostname Hour
Is conversion event ISO Week of the Year
ISO Year ISO Week of ISO Year
Item Affiliation Item Brand
Item Category Item Category 2
Item Category 3 Item Category 4
Item Category 5 Item ID
Item List ID Item List Name
Item List Position Item Location ID
Item Name Item Promotion Creative Name
Item Promotion Creative Slot Item Promotion ID
Item Promotion Name Item Variant
Landing Page + Query String Language
Language code Level
Link Classes Link Domain
Link ID Link Text
Link URL Method
Mobile Device brand Mobile Device
Mobile model New / Returning
Nth day Nth Hour
Nth Year Operating system
OS version Operating system with version
Order Coupon Outbound
Page path Page Referrer
Page title Percent Scrolled
Platform Platform / Device Category
Region Screen resolution
Search Term Session default channel group
Session Google Ads account name Session Google Ads ad group ID
Session Google Ads ad group name Session Google Ads ad network type
Session Google Ads Campaign ID Session Google Ads Campaign
Session Google Ads Campaign Type Session Google Ads Creative ID
Session Google Ads Customer ID Session Google Ads keyword text
Session Google Ads query Session Source Platform
Shipping Tier Signed in with user ID
Source Platform Stream ID
Stream name Test Data Filter ID
Test Data Filter Name Transaction ID
Page Path and Screen Class Page title and screen class
Page title and screen name Video Provider
Video Title Video URL
Virtual Currency Name Visible
Week Year Month
Year Week Date
Analytics Account ID Analytics Account Name
Property ID Property Name
Interests Gender
Campaign Name Campaign ID
Source Medium
Sessions 1-day active users
28-day active users 7-day active users
Active users Add to Carts
Ad Unit Exposure Average purchase revenue
ARPPU Average Purchase Revenue Per User
ARPU Average Session Duration
Bounce Rate Cart to View Rate
Checkouts Conversions
Crash Affected Users Crash Free User Rate
Dau Per Mau Dau Per Wau
eCommerce Purchases Engaged sessions
Engagement rate Event count
Event count per user Events per session
Event value First Time Purchase Conversion Rate
First Time Purchasers First Time Purchase Per New User
Item-list Click Events Item List Click Through Rate
Item-list View Events Item Promotion Click Through Rate
Item Revenue Items Added to Cart
Items Checked Out Items Clicked in List
Items Clicked in Promotion Items Purchased
Items Viewed Items Viewed in List
Items Viewed in Promotion Item View Events
New users Promotion Clicks
Promotion Views Publisher Ad Clicks
Publisher Ad Impressions Purchase Conversion Rate
Purchase revenue Purchase To View Rate
Views Views per Session
Screen Page Views Per User Scrolled Users
Session Conversion Rate Sessions per user
Shipping Amount Tax Amount
Total ad revenue Total Purchasers
Total revenue Total users
Transactions Transaction Per Purchase
User Conversion Rate User Engagement Duration
Wau Per Mau Conversion Purchase
Session Conversion Rate Purchase User Conversion Rate Purchase
Avg Engagement Time per Session Avg Engagement Time Per Active User
Engaged Session Per User Achievement ID
Ad Format Ad Source Name
Ad Unit Name App version
Audience ID Browser
Character City
City ID Cohort
Content group Content ID
Content type Continent
Continent ID Country
Country ID Date + Hour (YYYYMMDDHH)
Day of Week name Default Channel Group
Device category Device model
Event name File Extension
File Name First Session Date
First User Default Channel Group First User Google Ads Account Name
User Google Ads ad group ID User Google Ads ad group name
User Google Ads ad network type First User Google Ads Campaign ID
First User Google Ads Campaign First User Google Ads Campaign Type
First User Google Ads Creative ID First User Google Ads Customer ID
First User Google Ads Keyword Text First User Google Ads Query
First User Source Platform Google Ads Account Name
Google Ads Ad Group ID Google Ads Ad Group Name
Google Ads Ad Network Type Google Ads Campaign ID
Google Ads Campaign Google Ads Campaign Type
Google Ads Creative ID Google Ads Customer ID
Google Ads Keyword Text Google Ads Query
Group ID Hostname
Hour Is conversion event
ISO Week of the Year ISO Year
ISO Week of ISO Year Item Affiliation
Item Brand Item Category
Item Category 2 Item Category 3
Item Category 4 Item Category 5
Item ID Item List ID
Item List Name Item List Position
Item Location ID Item Name
Item Promotion Creative Name Item Promotion Creative Slot
Item Promotion ID Item Promotion Name
Item Variant Landing Page + Query String
Language Language code
Level Link Classes
Link Domain Link ID
Link Text Link URL
Method Mobile Device brand
Mobile Device Mobile model
New / Returning Nth day
Nth Hour Nth Year
Operating system OS version
Operating system with version Order Coupon
Outbound Page path
Page Referrer Page title
Percent Scrolled Platform
Platform / Device Category Region
Screen resolution Search Term
Session default channel group Session Google Ads account name
Session Google Ads ad group ID Session Google Ads ad group name
Session Google Ads ad network type Session Google Ads Campaign ID
Session Google Ads Campaign Session Google Ads Campaign Type
Session Google Ads Creative ID Session Google Ads Customer ID
Session Google Ads keyword text Session Google Ads query
Session Source Platform Shipping Tier
Signed in with user ID Source Platform
Stream ID Stream name
Test Data Filter ID Test Data Filter Name
Transaction ID Page Path and Screen Class
Page title and screen class Page title and screen name
Video Provider Video Title
Video URL Virtual Currency Name
Visible Week
Year Month Year Week
Date Analytics Account ID
Analytics Account Name Property ID
Property Name Interests
Campaign ID Campaign Name
User acquired campaign ID User campaign
First User Manual Ad Content First User Manual Term
User medium User source
First User Source / Medium Manual Ad Content
Manual Term Medium
Last click session campaign ID Session campaign
Session Manual Ad Content Session Manual Term
Session medium Session SA360 Ad Group Name
Session SA360 Campaign ID Session SA360 Campaign
Session SA360 Creative Format Session SA360 Engine Account ID
Session SA360 Engine Account Name Session SA360 Engine Account Type
Session SA360 Keyword Text Session SA360 Medium
Session SA360 Query Session SA360 Source
Session source Session Source / Medium
Source Source / Medium
Age Gender
Sessions 1-day active users
28-day active users 7-day active users
Active users Ads Clicks
Ads Cost Ads Cost per Click
Cost per Conversion Ads Impressions
ARPPU Average Purchase Revenue Per User
ARPU Bounce Rate
Cart to View Rate Conversions
Dau Per Mau Dau Per Wau
Engaged sessions Engagement rate
Event value First Time Purchase Conversion Rate
First Time Purchasers Item List Click Through Rate
Item Promotion Click Through Rate Purchase Conversion Rate
Purchase revenue Purchase To View Rate
Return on Ad Spend (ROAS) Session Conversion Rate
Sessions per user Total ad revenue
Total Purchasers Total revenue
Total users User Conversion Rate
Wau Per Mau Conversion Purchase
Session Conversion Rate Purchase User Conversion Rate Purchase
Average purchase revenue Avg Engagement Time per Session
New users Transactions
User Engagement Duration Views
Ad Unit Exposure Add to Carts
Checkouts eCommerce Purchases
Item-list Click Events Item-list View Events
Promotion Clicks Promotion Views
Items Purchased Item Revenue
Item View Events Publisher Ad Clicks
Publisher Ad Impressions Achievement ID
Ad Format Ad Source Name
Ad Unit Name App version
Audience ID Audience name
Browser Campaign ID
Character City
City ID Cohort
Content group Content ID
Content type Continent
Continent ID Country
Country ID Date + Hour (YYYYMMDDHH)
Day of Week name Default Channel Group
Device category Device model
Event name File Extension
File Name First Session Date
User acquired campaign ID User campaign
First User Default Channel Group First User Google Ads Account Name
User Google Ads ad group ID User Google Ads ad group name
User Google Ads ad network type First User Google Ads Campaign ID
First User Google Ads Campaign First User Google Ads Campaign Type
First User Google Ads Creative ID First User Google Ads Customer ID
First User Google Ads Keyword Text First User Google Ads Query
First User Manual Ad Content First User Manual Term
User medium User source
First User Source / Medium First User Source Platform
Google Ads Account Name Google Ads Ad Group ID
Google Ads Ad Group Name Google Ads Ad Network Type
Google Ads Campaign ID Google Ads Campaign
Google Ads Campaign Type Google Ads Creative ID
Google Ads Customer ID Google Ads Keyword Text
Google Ads Query Group ID
Hostname Hour
Is conversion event ISO Week of the Year
ISO Year ISO Week of ISO Year
Landing Page + Query String Language
Language code Level
Link Classes Link Domain
Link ID Link Text
Link URL Manual Ad Content
Manual Term Medium
Method Mobile Device brand
Mobile Device Mobile model
New / Returning Nth day
Nth Hour Nth Year
Operating system OS version
Operating system with version Order Coupon
Outbound Page path
Page Referrer Page title
Percent Scrolled Platform
Platform / Device Category Region
Screen resolution Search Term
Last click session campaign ID Session campaign
Session default channel group Session Google Ads account name
Session Google Ads ad group ID Session Google Ads ad group name
Session Google Ads ad network type Session Google Ads Campaign ID
Session Google Ads Campaign Session Google Ads Campaign Type
Session Google Ads Creative ID Session Google Ads Customer ID
Session Google Ads keyword text Session Google Ads query
Session Manual Ad Content Session Manual Term
Session medium Session SA360 Ad Group Name
Session SA360 Campaign ID Session SA360 Campaign
Session SA360 Creative Format Session SA360 Engine Account ID
Session SA360 Engine Account Name Session SA360 Engine Account Type
Session SA360 Keyword Text Session SA360 Medium
Session SA360 Query Session SA360 Source
Session source Session Source / Medium
Session Source Platform Shipping Tier
Signed in with user ID Source
Source / Medium Source Platform
Stream ID Stream name
Test Data Filter ID Test Data Filter Name
Transaction ID Page Path and Screen Class
Page title and screen class Page title and screen name
Video Provider Video Title
Video URL Virtual Currency Name
Visible Week
Year Month Year Week
Date Analytics Account ID
Analytics Account Name Property ID
Property Name Item Brand
Item Category Item Category 2
Item Category 3 Item Category 4
Item Category 5 Item ID
Item List ID Item List Name
Item Name Item Promotion Creative Name
Item Promotion ID Item Promotion Name
Sessions 1-day active users
28-day active users 7-day active users
Active users Add to Carts
Ad Unit Exposure Average purchase revenue
ARPPU Average Purchase Revenue Per User
ARPU Average Session Duration
Bounce Rate Cart to View Rate
Checkouts Conversions
Crash Affected Users Crash Free User Rate
Dau Per Mau Dau Per Wau
eCommerce Purchases Engaged sessions
Engagement rate Event count
Event count per user Events per session
Event value First Time Purchase Conversion Rate
First Time Purchasers First Time Purchase Per New User
Item-list Click Events Item List Click Through Rate
Item-list View Events Item Promotion Click Through Rate
Item Revenue Items Added to Cart
Items Checked Out Items Clicked in List
Items Clicked in Promotion Items Purchased
Items Viewed Items Viewed in List
Items Viewed in Promotion Item View Events
New users Promotion Clicks
Promotion Views Publisher Ad Clicks
Publisher Ad Impressions Purchase Conversion Rate
Purchase revenue Purchase To View Rate
Views Views per Session
Screen Page Views Per User Scrolled Users
Session Conversion Rate Sessions per user
Shipping Amount Tax Amount
Total ad revenue Total Purchasers
Total revenue Total users
Transactions Transaction Per Purchase
User Conversion Rate User Engagement Duration
Wau Per Mau Conversion Purchase
Session Conversion Rate Purchase User Conversion Rate Purchase
Avg Engagement Time per Session Avg Engagement Time Per Active User
Engaged Session Per User Achievement ID
Ad Format Ad Source Name
Ad Unit Name App version
Audience ID Audience name
Browser Character
City ID Cohort
Content group Content ID
Content type Continent
Continent ID Country
Country ID Date + Hour (YYYYMMDDHH)
Day of Week name Default Channel Group
Device category Device model
Event name File Extension
File Name First Session Date
First User Default Channel Group First User Google Ads Account Name
User Google Ads ad group ID User Google Ads ad group name
User Google Ads ad network type First User Google Ads Campaign ID
First User Google Ads Campaign First User Google Ads Campaign Type
First User Google Ads Creative ID First User Google Ads Customer ID
First User Google Ads Keyword Text First User Google Ads Query
First User Source Platform Google Ads Account Name
Google Ads Ad Group ID Google Ads Ad Group Name
Google Ads Ad Network Type Google Ads Campaign ID
Google Ads Campaign Google Ads Campaign Type
Google Ads Creative ID Google Ads Customer ID
Google Ads Keyword Text Google Ads Query
Group ID Hostname
Hour Is conversion event
ISO Week of the Year ISO Year
ISO Week of ISO Year Item Affiliation
Item Brand Item Category
Item Category 2 Item Category 3
Item Category 4 Item Category 5
Item ID Item List ID
Item List Name Item List Position
Item Location ID Item Name
Item Promotion Creative Name Item Promotion Creative Slot
Item Promotion ID Item Promotion Name
Item Variant Landing Page + Query String
Language Language code
Level Link Classes
Link Domain Link ID
Link Text Link URL
Method Mobile Device brand
Mobile Device Mobile model
New / Returning Nth day
Nth Hour Nth Year
Operating system OS version
Operating system with version Order Coupon
Outbound Page path
Page Referrer Page title
Percent Scrolled Platform
Platform / Device Category Region
Screen resolution Search Term
Session default channel group Session Google Ads account name
Session Google Ads ad group ID Session Google Ads ad group name
Session Google Ads ad network type Session Google Ads Campaign ID
Session Google Ads Campaign Session Google Ads Campaign Type
Session Google Ads Creative ID Session Google Ads Customer ID
Session Google Ads keyword text Session Google Ads query
Session Source Platform Shipping Tier
Signed in with user ID Source Platform
Stream ID Stream name
Test Data Filter ID Test Data Filter Name
Transaction ID Page Path and Screen Class
Page title and screen class Page title and screen name
Video Provider Video Title
Video URL Virtual Currency Name
Visible Week
Year Month Year Week
Date Analytics Account ID
Analytics Account Name Property ID
Property Name Interests
Campaign ID Campaign Name
User acquired campaign ID User campaign
First User Manual Ad Content First User Manual Term
User medium User source
First User Source / Medium Manual Ad Content
Manual Term Medium
Last click session campaign ID Session campaign
Session Manual Ad Content Session Manual Term
Session medium Session SA360 Ad Group Name
Session SA360 Campaign ID Session SA360 Campaign
Session SA360 Creative Format Session SA360 Engine Account ID
Session SA360 Engine Account Name Session SA360 Engine Account Type
Session SA360 Keyword Text Session SA360 Medium
Session SA360 Query Session SA360 Source
Session source Session Source / Medium
Source Source / Medium
Age Gender
Cohort total users 1-day active users
28-day active users 7-day active users
Active users Add to Carts
Ad Unit Exposure Average purchase revenue
ARPPU Average Purchase Revenue Per User
ARPU Average Session Duration
Bounce Rate Cart to View Rate
Checkouts Conversions
Crash Affected Users Crash Free User Rate
Dau Per Mau Dau Per Wau
eCommerce Purchases Engaged sessions
Engagement rate Event count
Event count per user Events per session
Event value First Time Purchase Conversion Rate
First Time Purchasers First Time Purchase Per New User
Item-list Click Events Item List Click Through Rate
Item-list View Events Item Promotion Click Through Rate
Item Revenue Items Added to Cart
Items Checked Out Items Clicked in List
Items Clicked in Promotion Items Purchased
Items Viewed Items Viewed in List
Items Viewed in Promotion Item View Events
New users Promotion Clicks
Promotion Views Publisher Ad Clicks
Publisher Ad Impressions Purchase Conversion Rate
Purchase revenue Purchase To View Rate
Views Views per Session
Screen Page Views Per User Scrolled Users
Session Conversion Rate Sessions
Sessions per user Shipping Amount
Tax Amount Total ad revenue
Total Purchasers Total revenue
Total users Transactions
Transaction Per Purchase User Conversion Rate
User Engagement Duration Wau Per Mau
Conversion Purchase Session Conversion Rate Purchase
User Conversion Rate Purchase Avg Engagement Time per Session
Avg Engagement Time Per Active User Engaged Session Per User
Cohort active users Achievement ID
Ad Format Ad Source Name
Ad Unit Name App version
Audience ID Audience name
Browser Character
City City ID
Content group Content ID
Content type Continent
Continent ID Country
Country ID Date + Hour (YYYYMMDDHH)
Day of Week name Default Channel Group
Device category Device model
Event name File Extension
File Name First Session Date
First User Default Channel Group First User Google Ads Account Name
User Google Ads ad group ID User Google Ads ad group name
User Google Ads ad network type First User Google Ads Campaign ID
First User Google Ads Campaign First User Google Ads Campaign Type
First User Google Ads Creative ID First User Google Ads Customer ID
First User Google Ads Keyword Text First User Google Ads Query
First User Source Platform Google Ads Account Name
Google Ads Ad Group ID Google Ads Ad Group Name
Google Ads Ad Network Type Google Ads Campaign ID
Google Ads Campaign Google Ads Campaign Type
Google Ads Creative ID Google Ads Customer ID
Google Ads Keyword Text Google Ads Query
Group ID Hostname
Hour Is conversion event
ISO Week of the Year ISO Year
ISO Week of ISO Year Item Affiliation
Item Brand Item Category
Item Category 2 Item Category 3
Item Category 4 Item Category 5
Item ID Item List ID
Item List Name Item List Position
Item Location ID Item Name
Item Promotion Creative Name Item Promotion Creative Slot
Item Promotion ID Item Promotion Name
Item Variant Landing Page + Query String
Language Language code
Level Link Classes
Link Domain Link ID
Link Text Link URL
Method Mobile Device brand
Mobile Device Mobile model
New / Returning Nth day
Nth Hour Nth Year
Operating system OS version
Operating system with version Order Coupon
Outbound Page path
Page Referrer Page title
Percent Scrolled Platform
Platform / Device Category Region
Screen resolution Search Term
Session default channel group Session Google Ads account name
Session Google Ads ad group ID Session Google Ads ad group name
Session Google Ads ad network type Session Google Ads Campaign ID
Session Google Ads Campaign Session Google Ads Campaign Type
Session Google Ads Creative ID Session Google Ads Customer ID
Session Google Ads keyword text Session Google Ads query
Session Source Platform Shipping Tier
Signed in with user ID Source Platform
Stream ID Stream name
Test Data Filter ID Test Data Filter Name
Transaction ID Page Path and Screen Class
Page title and screen class Page title and screen name
Video Provider Video Title
Video URL Virtual Currency Name
Visible Week
Year Month Year Week
Date Analytics Account ID
Analytics Account Name Property ID
Property Name Interests
Campaign ID Campaign Name
Daily cohort Monthly cohort
Weekly cohort User acquired campaign ID
User campaign First User Manual Ad Content
First User Manual Term User medium
User source First User Source / Medium
Manual Ad Content Manual Term
Medium Last click session campaign ID
Session campaign Session Manual Ad Content
Session Manual Term Session medium
Session SA360 Ad Group Name Session SA360 Campaign ID
Session SA360 Campaign Session SA360 Creative Format
Session SA360 Engine Account ID Session SA360 Engine Account Name
Session SA360 Engine Account Type Session SA360 Keyword Text
Session SA360 Medium Session SA360 Query
Session SA360 Source Session source
Session Source / Medium Source
Source / Medium Age
Gender
Sessions 1-day active users
28-day active users 7-day active users
Active users Add to Carts
Ad Unit Exposure Average purchase revenue
ARPPU Average Purchase Revenue Per User
ARPU Average Session Duration
Bounce Rate Cart to View Rate
Checkouts Conversions
Crash Affected Users Crash Free User Rate
Dau Per Mau Dau Per Wau
eCommerce Purchases Engaged sessions
Engagement rate Event count
Event count per user Events per session
Event value First Time Purchase Conversion Rate
First Time Purchasers First Time Purchase Per New User
Item-list Click Events Item List Click Through Rate
Item-list View Events Item Promotion Click Through Rate
Item Revenue Items Added to Cart
Items Checked Out Items Clicked in List
Items Clicked in Promotion Items Purchased
Items Viewed Items Viewed in List
Items Viewed in Promotion Item View Events
New users Promotion Clicks
Promotion Views Publisher Ad Clicks
Publisher Ad Impressions Purchase Conversion Rate
Purchase revenue Purchase To View Rate
Views Views per Session
Screen Page Views Per User Scrolled Users
Session Conversion Rate Sessions per user
Shipping Amount Tax Amount
Total ad revenue Total Purchasers
Total revenue Total users
Transactions Transaction Per Purchase
User Conversion Rate User Engagement Duration
Wau Per Mau Conversion Purchase
Session Conversion Rate Purchase User Conversion Rate Purchase
Avg Engagement Time per Session Avg Engagement Time Per Active User
Engaged Session Per User Achievement ID
Ad Format Ad Source Name
Ad Unit Name App version
Audience ID Audience name
Browser Character
City City ID
Cohort Content group
Content ID Continent
Continent ID Country
Country ID Date + Hour (YYYYMMDDHH)
Day of Week name Default Channel Group
Device category Device model
Event name File Extension
File Name First Session Date
First User Default Channel Group First User Google Ads Account Name
User Google Ads ad group ID User Google Ads ad group name
User Google Ads ad network type First User Google Ads Campaign ID
First User Google Ads Campaign First User Google Ads Campaign Type
First User Google Ads Creative ID First User Google Ads Customer ID
First User Google Ads Keyword Text First User Google Ads Query
First User Source Platform Google Ads Account Name
Google Ads Ad Group ID Google Ads Ad Group Name
Google Ads Ad Network Type Google Ads Campaign ID
Google Ads Campaign Google Ads Campaign Type
Google Ads Creative ID Google Ads Customer ID
Google Ads Keyword Text Google Ads Query
Group ID Hostname
Hour Is conversion event
ISO Week of the Year ISO Year
ISO Week of ISO Year Item Affiliation
Item Brand Item Category
Item Category 2 Item Category 3
Item Category 4 Item Category 5
Item ID Item List ID
Item List Name Item List Position
Item Location ID Item Name
Item Promotion Creative Name Item Promotion Creative Slot
Item Promotion ID Item Promotion Name
Item Variant Landing Page + Query String
Language Language code
Level Link Classes
Link Domain Link ID
Link Text Link URL
Method Mobile Device brand
Mobile Device Mobile model
New / Returning Nth day
Nth Hour Nth Year
Operating system OS version
Operating system with version Order Coupon
Outbound Page path
Page Referrer Page title
Percent Scrolled Platform
Platform / Device Category Region
Screen resolution Search Term
Session default channel group Session Google Ads account name
Session Google Ads ad group ID Session Google Ads ad group name
Session Google Ads ad network type Session Google Ads Campaign ID
Session Google Ads Campaign Session Google Ads Campaign Type
Session Google Ads Creative ID Session Google Ads Customer ID
Session Google Ads keyword text Session Google Ads query
Session Source Platform Shipping Tier
Signed in with user ID Source Platform
Stream ID Stream name
Test Data Filter ID Test Data Filter Name
Transaction ID Page Path and Screen Class
Page title and screen class Page title and screen name
Video Provider Video Title
Video URL Virtual Currency Name
Visible Week
Year Month Year Week
Date Analytics Account ID
Analytics Account Name Property ID
Property Name Interests
Campaign ID Campaign Name
User acquired campaign ID User campaign
First User Manual Ad Content First User Manual Term
User medium User source
First User Source / Medium Manual Ad Content
Manual Term Medium
Last click session campaign ID Session campaign
Session Manual Ad Content Session Manual Term
Session medium Session SA360 Ad Group Name
Session SA360 Campaign ID Session SA360 Campaign
Session SA360 Creative Format Session SA360 Engine Account ID
Session SA360 Engine Account Name Session SA360 Engine Account Type
Session SA360 Keyword Text Session SA360 Medium
Session SA360 Query Session SA360 Source
Session source Session Source / Medium
Source Source / Medium
Age Gender
Sessions 1-day active users
28-day active users 7-day active users
Active users Add to Carts
Ad Unit Exposure Average purchase revenue
ARPPU Average Purchase Revenue Per User
ARPU Average Session Duration
Bounce Rate Cart to View Rate
Checkouts Conversions
Crash Affected Users Crash Free User Rate
Dau Per Mau Dau Per Wau
eCommerce Purchases Engaged sessions
Engagement rate Event count
Event count per user Events per session
Event value First Time Purchase Conversion Rate
First Time Purchasers First Time Purchase Per New User
Item-list Click Events Item List Click Through Rate
Item-list View Events Item Promotion Click Through Rate
Item Revenue Items Added to Cart
Items Checked Out Items Clicked in List
Items Clicked in Promotion Items Purchased
Items Viewed Items Viewed in List
Items Viewed in Promotion Item View Events
New users Promotion Clicks
Promotion Views Publisher Ad Clicks
Publisher Ad Impressions Purchase Conversion Rate
Purchase revenue Purchase To View Rate
Views Views per Session
Screen Page Views Per User Scrolled Users
Session Conversion Rate Sessions per user
Shipping Amount Tax Amount
Total ad revenue Total Purchasers
Total revenue Total users
Transactions Transaction Per Purchase
User Conversion Rate User Engagement Duration
Wau Per Mau Conversion Purchase
Session Conversion Rate Purchase User Conversion Rate Purchase
Avg Engagement Time per Session Avg Engagement Time Per Active User
Engaged Session Per User Organic Google Search Average Position
Organic Google Search Clicks Organic Google Search Click Through Rate
Organic Google Search Impressions Achievement ID
Ad Format Ad Source Name
Ad Unit Name App version
Audience ID Audience name
Browser Character
City City ID
Cohort Content group
Content ID Content type
Continent Continent ID
Country ID Date + Hour (YYYYMMDDHH)
Day of Week name Default Channel Group
Device category Device model
Event name File Extension
File Name First Session Date
First User Default Channel Group First User Google Ads Account Name
User Google Ads ad group ID User Google Ads ad group name
User Google Ads ad network type First User Google Ads Campaign ID
First User Google Ads Campaign First User Google Ads Campaign Type
First User Google Ads Creative ID First User Google Ads Customer ID
First User Google Ads Keyword Text First User Google Ads Query
First User Source Platform Google Ads Account Name
Google Ads Ad Group ID Google Ads Ad Group Name
Google Ads Ad Network Type Google Ads Campaign ID
Google Ads Campaign Google Ads Campaign Type
Google Ads Creative ID Google Ads Customer ID
Google Ads Keyword Text Google Ads Query
Group ID Hostname
Hour Is conversion event
ISO Week of the Year ISO Year
ISO Week of ISO Year Item Affiliation
Item Brand Item Category
Item Category 2 Item Category 3
Item Category 4 Item Category 5
Item ID Item List ID
Item List Name Item List Position
Item Location ID Item Name
Item Promotion Creative Name Item Promotion Creative Slot
Item Promotion ID Item Promotion Name
Item Variant Landing Page + Query String
Language Language code
Level Link Classes
Link Domain Link ID
Link Text Link URL
Method Mobile Device brand
Mobile Device Mobile model
New / Returning Nth day
Nth Hour Nth Year
Operating system OS version
Operating system with version Order Coupon
Outbound Page path
Page Referrer Page title
Percent Scrolled Platform
Platform / Device Category Region
Screen resolution Search Term
Session default channel group Session Google Ads account name
Session Google Ads ad group ID Session Google Ads ad group name
Session Google Ads ad network type Session Google Ads Campaign ID
Session Google Ads Campaign Session Google Ads Campaign Type
Session Google Ads Creative ID Session Google Ads Customer ID
Session Google Ads keyword text Session Google Ads query
Session Source Platform Shipping Tier
Signed in with user ID Source Platform
Stream ID Stream name
Test Data Filter ID Test Data Filter Name
Transaction ID Page Path and Screen Class
Page title and screen class Page title and screen name
Video Provider Video Title
Video URL Virtual Currency Name
Visible Week
Year Month Year Week
Date Analytics Account ID
Analytics Account Name Property ID
Property Name Interests
Campaign ID Campaign Name
User acquired campaign ID User campaign
First User Manual Ad Content First User Manual Term
User medium User source
First User Source / Medium Full Page Url
Manual Ad Content Manual Term
Medium Page Location
Page Path + Query String Last click session campaign ID
Session campaign Session Manual Ad Content
Session Manual Term Session medium
Session SA360 Ad Group Name Session SA360 Campaign ID
Session SA360 Campaign Session SA360 Creative Format
Session SA360 Engine Account ID Session SA360 Engine Account Name
Session SA360 Engine Account Type Session SA360 Keyword Text
Session SA360 Medium Session SA360 Query
Session SA360 Source Session source
Session Source / Medium Source
Source / Medium Page Path + Query String and Screen Class
Age Gender
1-day active users 28-day active users
7-day active users Active users
Ad Unit Exposure Add to Carts
Ads Clicks Ads Cost
Ads Cost per Click Cost per Conversion
Ads Impressions Average purchase revenue
ARPPU Average Purchase Revenue Per User
ARPU Average Session Duration
Avg Engagement Time Per Active User Avg Engagement Time per Session
Bounce Rate Cart to View Rate
Checkouts Cohort active users
Cohort total users Conversions
Conversion Purchase Crash Affected Users
Crash Free User Rate Dau Per Mau
Dau Per Wau eCommerce Purchases
Engaged Session Per User Engaged sessions
Engagement rate Event count
Event count per user Event value
Events per session First Time Purchase Conversion Rate
First Time Purchasers First Time Purchase Per New User
Item List Click Through Rate Item-list Click Events
Item-list View Events Item Promotion Click Through Rate
Promotion Clicks Promotion Views
Items Purchased Item Revenue
Item View Events Items Added to Cart
Items Checked Out Items Clicked in List
Items Clicked in Promotion Items Viewed
Items Viewed in List Items Viewed in Promotion
New users Organic Google Search Average Position
Organic Google Search Click Through Rate Organic Google Search Clicks
Organic Google Search Impressions Publisher Ad Clicks
Publisher Ad Impressions Purchase revenue
Purchase To View Rate Purchase Conversion Rate
Return on Ad Spend (ROAS) Views per Session
Screen Page Views Per User Scrolled Users
Session Conversion Rate Session Conversion Rate Purchase
Sessions per user Shipping Amount
Tax Amount Total ad revenue
Total Purchasers Total revenue
Total users Transactions
Transaction Per Purchase User Conversion Rate
User Conversion Rate Purchase User Engagement Duration
Views Wau Per Mau
Achievement ID Ad Format
Ad Source Name Ad Unit Name
Age Analytics Account ID
Analytics Account Name App version
Audience ID Audience name
Browser Campaign ID
Campaign Name Character
City City ID
Cohort Content group
Content ID Content type
Continent Continent ID
Country Country ID
Daily cohort Date + Hour (YYYYMMDDHH)
Date Hour and Minute Day of Week name
Default Channel Group Device category
Device model Event name
File Extension File Name
First Session Date First User Default Channel Group
First User Google Ads Account Name First User Google Ads Campaign ID
First User Google Ads Campaign First User Google Ads Campaign Type
First User Google Ads Customer ID First User Google Ads Keyword Text
First User Google Ads Query First User Manual Ad Content
First User Manual Term First User Source / Medium
First User Source Platform Full Page Url
Gender Google Ads Account Name
Google Ads Ad Group ID Google Ads Ad Group Name
Google Ads Ad Network Type Google Ads Campaign ID
Google Ads Campaign Google Ads Campaign Type
Google Ads Creative ID Google Ads Customer ID
Google Ads Keyword Text Google Ads Query
Group ID Hostname
Hour Interests
Is conversion event ISO Week of the Year
ISO Year ISO Week of ISO Year
Item Affiliation Item Brand
Item Category Item Category 2
Item Category 3 Item Category 4
Item Category 5 Item ID
Item List ID Item List Name
Item List Position Item Location ID
Item Name Item Promotion Creative Name
Item Promotion Creative Slot Item Promotion ID
Item Promotion Name Item Variant
Landing Page + Query String Language
Language code Last click session campaign ID
Session Source Platform Level
Link Classes Link Domain
Link ID Link Text
Link URL Date
Manual Ad Content Manual Term
Medium Method
Minute Mobile Device
Mobile Device brand Mobile model
Monthly cohort New / Returning
Nth day Nth Hour
Nth Minute Nth Year
Operating system Operating system with version
Order Coupon OS version
Outbound Page Location
Page path Page Path + Query String and Screen Class
Page Path + Query String Page Referrer
Page title Page title and screen class
Page title and screen name Percent Scrolled
Platform Platform / Device Category
Property ID Property Name
Region Screen resolution
Search Term Session campaign
Session default channel group Session Google Ads account name
Session Google Ads ad group ID Session Google Ads ad group name
Session Google Ads ad network type Session Google Ads Campaign ID
Session Google Ads Campaign Session Google Ads Campaign Type
Session Google Ads Creative ID Session Google Ads Customer ID
Session Google Ads keyword text Session Google Ads query
Session Manual Ad Content Session Manual Term
Session medium Session SA360 Ad Group Name
Session SA360 Campaign ID Session SA360 Campaign
Session SA360 Creative Format Session SA360 Engine Account ID
Session SA360 Engine Account Name Session SA360 Engine Account Type
Session SA360 Keyword Text Session SA360 Medium
Session SA360 Query Session SA360 Source
Session source Session Source / Medium
Shipping Tier Signed in with user ID
Source Source / Medium
Stream ID Stream name
Test Data Filter ID Test Data Filter Name
Source Platform Transaction ID
Page Path and Screen Class User acquired campaign ID
User campaign First User Google Ads Creative ID
User Google Ads ad group ID User Google Ads ad group name
User Google Ads ad network type User medium
User source Video Provider
Video Title Video URL
Virtual Currency Name Visible
Week Weekly cohort
Year Month Year Week
Sessions 1-day active users
28-day active users 7-day active users
Active users Add to Carts
Ad Unit Exposure Average purchase revenue
ARPPU Average Purchase Revenue Per User
ARPU Average Session Duration
Bounce Rate Cart to View Rate
Checkouts Conversions
Crash Affected Users Crash Free User Rate
Dau Per Mau Dau Per Wau
eCommerce Purchases Engaged sessions
Engagement rate Event count
Event count per user Events per session
Event value First Time Purchase Conversion Rate
First Time Purchasers First Time Purchase Per New User
Item-list Click Events Item List Click Through Rate
Item-list View Events Item Promotion Click Through Rate
Item Revenue Items Added to Cart
Items Checked Out Items Clicked in List
Items Clicked in Promotion Items Purchased
Items Viewed Items Viewed in List
Items Viewed in Promotion Item View Events
New users Promotion Clicks
Promotion Views Publisher Ad Clicks
Publisher Ad Impressions Purchase Conversion Rate
Purchase revenue Purchase To View Rate
Views Views per Session
Screen Page Views Per User Scrolled Users
Session Conversion Rate Sessions per user
Shipping Amount Tax Amount
Total ad revenue Total Purchasers
Total revenue Total users
Transactions Transaction Per Purchase
User Conversion Rate User Engagement Duration
Wau Per Mau Conversion Purchase
Session Conversion Rate Purchase User Conversion Rate Purchase
Avg Engagement Time per Session Avg Engagement Time Per Active User
Engaged Session Per User Achievement ID
Ad Format Ad Source Name
Ad Unit Name App version
Audience ID Audience name
Browser Character
City City ID
Cohort Content group
Content ID Content type
Continent Continent ID
Country Country ID
Date + Hour (YYYYMMDDHH) Day of Week name
Default Channel Group Device category
Event name File Extension
File Name First Session Date
First User Default Channel Group First User Google Ads Account Name
User Google Ads ad group ID User Google Ads ad group name
User Google Ads ad network type First User Google Ads Campaign ID
First User Google Ads Campaign First User Google Ads Campaign Type
First User Google Ads Creative ID First User Google Ads Customer ID
First User Google Ads Keyword Text First User Google Ads Query
First User Source Platform Google Ads Account Name
Google Ads Ad Group ID Google Ads Ad Group Name
Google Ads Ad Network Type Google Ads Campaign ID
Google Ads Campaign Google Ads Campaign Type
Google Ads Creative ID Google Ads Customer ID
Google Ads Keyword Text Google Ads Query
Group ID Hostname
Hour Is conversion event
ISO Week of the Year ISO Year
ISO Week of ISO Year Item Affiliation
Item Brand Item Category
Item Category 2 Item Category 3
Item Category 4 Item Category 5
Item ID Item List ID
Item List Name Item List Position
Item Location ID Item Name
Item Promotion Creative Name Item Promotion Creative Slot
Item Promotion ID Item Promotion Name
Item Variant Landing Page + Query String
Language Language code
Level Link Classes
Link Domain Link ID
Link Text Link URL
Method Mobile Device brand
Mobile Device Mobile model
New / Returning Nth day
Nth Hour Nth Year
Operating system OS version
Operating system with version Order Coupon
Outbound Page path
Page Referrer Page title
Percent Scrolled Platform
Platform / Device Category Region
Screen resolution Search Term
Session default channel group Session Google Ads account name
Session Google Ads ad group ID Session Google Ads ad group name
Session Google Ads ad network type Session Google Ads Campaign ID
Session Google Ads Campaign Session Google Ads Campaign Type
Session Google Ads Creative ID Session Google Ads Customer ID
Session Google Ads keyword text Session Google Ads query
Session Source Platform Shipping Tier
Signed in with user ID Source Platform
Stream ID Stream name
Test Data Filter ID Test Data Filter Name
Transaction ID Page Path and Screen Class
Page title and screen class Page title and screen name
Video Provider Video Title
Video URL Virtual Currency Name
Visible Week
Year Month Year Week
Date Analytics Account ID
Analytics Account Name Property ID
Property Name Interests
Campaign ID Campaign Name
User acquired campaign ID User campaign
First User Manual Ad Content First User Manual Term
User medium User source
First User Source / Medium Manual Ad Content
Manual Term Medium
Last click session campaign ID Session campaign
Session Manual Ad Content Session Manual Term
Session medium Session SA360 Ad Group Name
Session SA360 Campaign ID Session SA360 Campaign
Session SA360 Creative Format Session SA360 Engine Account ID
Session SA360 Engine Account Name Session SA360 Engine Account Type
Session SA360 Keyword Text Session SA360 Medium
Session SA360 Query Session SA360 Source
Session source Session Source / Medium
Source Source / Medium
Age Gender
Event count 1-day active users
28-day active users 7-day active users
Active users Add to Carts
Ad Unit Exposure Average purchase revenue
ARPPU Average Purchase Revenue Per User
ARPU Average Session Duration
Bounce Rate Cart to View Rate
Checkouts Conversions
Crash Affected Users Crash Free User Rate
Dau Per Mau Dau Per Wau
eCommerce Purchases Engaged sessions
Engagement rate Event count per user
Events per session Event value
First Time Purchase Conversion Rate First Time Purchasers
First Time Purchase Per New User Item-list Click Events
Item List Click Through Rate Item-list View Events
Item Promotion Click Through Rate Item Revenue
Items Added to Cart Items Checked Out
Items Clicked in List Items Clicked in Promotion
Items Purchased Items Viewed
Items Viewed in List Items Viewed in Promotion
Item View Events New users
Promotion Clicks Promotion Views
Publisher Ad Clicks Publisher Ad Impressions
Purchase Conversion Rate Purchase revenue
Purchase To View Rate Views
Views per Session Screen Page Views Per User
Scrolled Users Session Conversion Rate
Sessions Sessions per user
Shipping Amount Tax Amount
Total ad revenue Total Purchasers
Total revenue Total users
Transactions Transaction Per Purchase
User Conversion Rate User Engagement Duration
Wau Per Mau Conversion Purchase
Session Conversion Rate Purchase User Conversion Rate Purchase
Avg Engagement Time per Session Avg Engagement Time Per Active User
Engaged Session Per User Achievement ID
Ad Format Ad Source Name
Ad Unit Name App version
Audience ID Audience name
Browser Character
City City ID
Cohort Content group
Content ID Content type
Continent Continent ID
Country Country ID
Date + Hour (YYYYMMDDHH) Day of Week name
Default Channel Group Device category
Device model File Extension
File Name First Session Date
First User Default Channel Group First User Google Ads Account Name
User Google Ads ad group ID User Google Ads ad group name
User Google Ads ad network type First User Google Ads Campaign ID
First User Google Ads Campaign First User Google Ads Campaign Type
First User Google Ads Creative ID First User Google Ads Customer ID
First User Google Ads Keyword Text First User Google Ads Query
First User Source Platform Google Ads Account Name
Google Ads Ad Group ID Google Ads Ad Group Name
Google Ads Ad Network Type Google Ads Campaign ID
Google Ads Campaign Google Ads Campaign Type
Google Ads Creative ID Google Ads Customer ID
Google Ads Keyword Text Google Ads Query
Group ID Hostname
Hour Is conversion event
ISO Week of the Year ISO Year
ISO Week of ISO Year Item Affiliation
Item Brand Item Category
Item Category 2 Item Category 3
Item Category 4 Item Category 5
Item ID Item List ID
Item List Name Item List Position
Item Location ID Item Name
Item Promotion Creative Name Item Promotion Creative Slot
Item Promotion ID Item Promotion Name
Item Variant Landing Page + Query String
Language Language code
Level Link Classes
Link Domain Link ID
Link Text Link URL
Method Mobile Device brand
Mobile Device Mobile model
New / Returning Nth day
Nth Hour Nth Year
Operating system OS version
Operating system with version Order Coupon
Outbound Page path
Page Referrer Page title
Percent Scrolled Platform
Platform / Device Category Region
Screen resolution Search Term
Session default channel group Session Google Ads account name
Session Google Ads ad group ID Session Google Ads ad group name
Session Google Ads ad network type Session Google Ads Campaign ID
Session Google Ads Campaign Session Google Ads Campaign Type
Session Google Ads Creative ID Session Google Ads Customer ID
Session Google Ads keyword text Session Google Ads query
Session Source Platform Shipping Tier
Signed in with user ID Source Platform
Stream ID Stream name
Test Data Filter ID Test Data Filter Name
Transaction ID Page Path and Screen Class
Page title and screen class Page title and screen name
Video Provider Video Title
Video URL Virtual Currency Name
Visible Week
Year Month Year Week
Date Analytics Account ID
Analytics Account Name Property ID
Property Name Interests
Campaign ID Campaign Name
Date Hour and Minute User acquired campaign ID
User campaign First User Manual Ad Content
First User Manual Term User medium
User source First User Source / Medium
Full Page Url Manual Ad Content
Manual Term Medium
Minute Nth Minute
Page Location Page Path + Query String
Last click session campaign ID Session campaign
Session Manual Ad Content Session Manual Term
Session medium Session SA360 Ad Group Name
Session SA360 Campaign ID Session SA360 Campaign
Session SA360 Creative Format Session SA360 Engine Account ID
Session SA360 Engine Account Name Session SA360 Engine Account Type
Session SA360 Keyword Text Session SA360 Medium
Session SA360 Query Session SA360 Source
Session source Session Source / Medium
Source Source / Medium
Page Path + Query String and Screen Class Age
Gender
Sessions Active users
Bounce Rate Conversions
Engaged sessions Engagement rate
Event count Event count per user
Events per session Views
Views per Session Screen Page Views Per User
Sessions per user Total users
User Engagement Duration Avg Engagement Time per Session
Country Country ID
Day of Week name Event name
Hostname ISO Week of the Year
ISO Year ISO Week of ISO Year
Nth day Nth Year
Page Location Page Path + Query String
Page title Platform
Stream ID Stream name
Page Path + Query String and Screen Class Week
Year Month Year Week
Date Analytics Account ID
Analytics Account Name Property ID
Property Name
Sessions 1-day active users
28-day active users 7-day active users
Active users Add to Carts
Ad Unit Exposure Average purchase revenue
ARPPU Average Purchase Revenue Per User
ARPU Average Session Duration
Bounce Rate Cart to View Rate
Checkouts Conversions
Crash Affected Users Crash Free User Rate
Dau Per Mau Dau Per Wau
eCommerce Purchases Engaged sessions
Engagement rate Event count
Event count per user Events per session
Event value First Time Purchase Conversion Rate
First Time Purchasers First Time Purchase Per New User
Item-list Click Events Item List Click Through Rate
Item-list View Events Item Promotion Click Through Rate
Item Revenue Items Added to Cart
Items Checked Out Items Clicked in List
Items Clicked in Promotion Items Purchased
Items Viewed Items Viewed in List
Items Viewed in Promotion Item View Events
New users Promotion Clicks
Promotion Views Publisher Ad Clicks
Publisher Ad Impressions Purchase Conversion Rate
Purchase revenue Purchase To View Rate
Views Views per Session
Screen Page Views Per User Scrolled Users
Session Conversion Rate Sessions per user
Shipping Amount Tax Amount
Total ad revenue Total Purchasers
Total revenue Total users
Transactions Transaction Per Purchase
User Conversion Rate User Engagement Duration
Wau Per Mau Conversion Purchase
Session Conversion Rate Purchase User Conversion Rate Purchase
Avg Engagement Time per Session Avg Engagement Time Per Active User
Engaged Session Per User Achievement ID
Ad Format Ad Source Name
Ad Unit Name App version
Audience ID Audience name
Browser Character
City City ID
Cohort Content group
Content ID Content type
Continent Continent ID
Country Country ID
Date + Hour (YYYYMMDDHH) Day of Week name
Default Channel Group Device category
Device model Event name
File Extension File Name
First Session Date First User Default Channel Group
First User Google Ads Account Name User Google Ads ad group ID
User Google Ads ad group name User Google Ads ad network type
First User Google Ads Campaign ID First User Google Ads Campaign
First User Google Ads Campaign Type First User Google Ads Creative ID
First User Google Ads Customer ID First User Google Ads Keyword Text
First User Google Ads Query First User Source Platform
Google Ads Account Name Google Ads Ad Group ID
Google Ads Ad Group Name Google Ads Ad Network Type
Google Ads Campaign ID Google Ads Campaign
Google Ads Campaign Type Google Ads Creative ID
Google Ads Customer ID Google Ads Keyword Text
Google Ads Query Group ID
Hostname Hour
Is conversion event ISO Week of the Year
ISO Year ISO Week of ISO Year
Item Affiliation Item Brand
Item Category Item Category 2
Item Category 3 Item Category 4
Item Category 5 Item ID
Item List ID Item List Name
Item List Position Item Location ID
Item Name Item Promotion Creative Name
Item Promotion Creative Slot Item Promotion ID
Item Promotion Name Item Variant
Landing Page + Query String Language
Language code Level
Link Classes Link Domain
Link ID Link Text
Link URL Method
Mobile Device brand Mobile Device
Mobile model New / Returning
Nth day Nth Hour
Nth Year Operating system
OS version Operating system with version
Order Coupon Outbound
Page path Page Referrer
Page title Percent Scrolled
Platform Platform / Device Category
Region Screen resolution
Search Term Session default channel group
Session Google Ads account name Session Google Ads ad group ID
Session Google Ads ad group name Session Google Ads ad network type
Session Google Ads Campaign ID Session Google Ads Campaign
Session Google Ads Campaign Type Session Google Ads Creative ID
Session Google Ads Customer ID Session Google Ads keyword text
Session Google Ads query Session Source Platform
Shipping Tier Signed in with user ID
Source Platform Stream ID
Stream name Test Data Filter ID
Test Data Filter Name Transaction ID
Page Path and Screen Class Page title and screen class
Page title and screen name Video Provider
Video Title Video URL
Virtual Currency Name Visible
Week Year Month
Year Week Date
Analytics Account ID Analytics Account Name
Property ID Property Name
Interests Age
Campaign Name Campaign ID
Source Medium
Sessions 1-day active users
28-day active users 7-day active users
Active users Add to Carts
Ad Unit Exposure Average purchase revenue
ARPPU Average Purchase Revenue Per User
ARPU Average Session Duration
Bounce Rate Cart to View Rate
Checkouts Conversions
Crash Affected Users Crash Free User Rate
Dau Per Mau Dau Per Wau
eCommerce Purchases Engaged sessions
Engagement rate Event count
Event count per user Events per session
Event value First Time Purchase Conversion Rate
First Time Purchasers First Time Purchase Per New User
Item-list Click Events Item List Click Through Rate
Item-list View Events Item Promotion Click Through Rate
Item Revenue Items Added to Cart
Items Checked Out Items Clicked in List
Items Clicked in Promotion Items Purchased
Items Viewed Items Viewed in List
Items Viewed in Promotion Item View Events
New users Promotion Clicks
Promotion Views Publisher Ad Clicks
Publisher Ad Impressions Purchase Conversion Rate
Purchase revenue Purchase To View Rate
Views Views per Session
Screen Page Views Per User Scrolled Users
Session Conversion Rate Sessions per user
Shipping Amount Tax Amount
Total ad revenue Total Purchasers
Total revenue Total users
Transactions Transaction Per Purchase
User Conversion Rate User Engagement Duration
Wau Per Mau Conversion Purchase
Session Conversion Rate Purchase User Conversion Rate Purchase
Avg Engagement Time per Session Avg Engagement Time Per Active User
Engaged Session Per User Achievement ID
Ad Format Ad Source Name
Ad Unit Name App version
Audience ID Audience name
Browser Character
City City ID
Cohort Content group
Content ID Content type
Continent Continent ID
Country Country ID
Date + Hour (YYYYMMDDHH) Day of Week name
Default Channel Group Device category
Device model Event name
File Extension File Name
First Session Date First User Default Channel Group
First User Google Ads Account Name User Google Ads ad group ID
User Google Ads ad group name User Google Ads ad network type
First User Google Ads Campaign ID First User Google Ads Campaign
First User Google Ads Campaign Type First User Google Ads Creative ID
First User Google Ads Customer ID First User Google Ads Keyword Text
First User Google Ads Query First User Source Platform
Google Ads Account Name Google Ads Ad Group ID
Google Ads Ad Group Name Google Ads Ad Network Type
Google Ads Campaign ID Google Ads Campaign
Google Ads Campaign Type Google Ads Creative ID
Google Ads Customer ID Google Ads Keyword Text
Google Ads Query Group ID
Hostname Hour
Is conversion event ISO Week of the Year
ISO Year ISO Week of ISO Year
Item Affiliation Item Brand
Item Category Item Category 2
Item Category 3 Item Category 4
Item Category 5 Item ID
Item List ID Item List Name
Item List Position Item Location ID
Item Name Item Promotion Creative Name
Item Promotion Creative Slot Item Promotion ID
Item Promotion Name Item Variant
Landing Page + Query String Language
Language code Level
Link Classes Link Domain
Link ID Link Text
Link URL Method
Mobile Device brand Mobile Device
Mobile model New / Returning
Nth day Nth Hour
Nth Year Operating system
OS version Operating system with version
Order Coupon Outbound
Page path Page Referrer
Page title Percent Scrolled
Platform Platform / Device Category
Region Screen resolution
Search Term Session default channel group
Session Google Ads account name Session Google Ads ad group ID
Session Google Ads ad group name Session Google Ads ad network type
Session Google Ads Campaign ID Session Google Ads Campaign
Session Google Ads Campaign Type Session Google Ads Creative ID
Session Google Ads Customer ID Session Google Ads keyword text
Session Google Ads query Session Source Platform
Shipping Tier Signed in with user ID
Source Platform Stream ID
Stream name Test Data Filter ID
Test Data Filter Name Transaction ID
Page Path and Screen Class Page title and screen class
Page title and screen name Video Provider
Video Title Video URL
Virtual Currency Name Visible
Week Year Month
Year Week Date
Analytics Account ID Analytics Account Name
Property ID Property Name
Age Gender
Campaign Name Campaign ID
Source Medium
Sessions 1-day active users
28-day active users 7-day active users
Active users Add to Carts
Ad Unit Exposure Average purchase revenue
ARPPU Average Purchase Revenue Per User
ARPU Average Session Duration
Bounce Rate Cart to View Rate
Checkouts Conversions
Crash Affected Users Crash Free User Rate
Dau Per Mau Dau Per Wau
eCommerce Purchases Engaged sessions
Engagement rate Event count
Event count per user Events per session
Event value First Time Purchase Conversion Rate
First Time Purchasers First Time Purchase Per New User
Item-list Click Events Item List Click Through Rate
Item-list View Events Item Promotion Click Through Rate
Item Revenue Items Added to Cart
Items Checked Out Items Clicked in List
Items Clicked in Promotion Items Purchased
Items Viewed Items Viewed in List
Items Viewed in Promotion Item View Events
New users Promotion Clicks
Promotion Views Publisher Ad Clicks
Publisher Ad Impressions Purchase Conversion Rate
Purchase revenue Purchase To View Rate
Views Views per Session
Screen Page Views Per User Scrolled Users
Session Conversion Rate Sessions per user
Shipping Amount Tax Amount
Total ad revenue Total Purchasers
Total revenue Total users
Transactions Transaction Per Purchase
User Conversion Rate User Engagement Duration
Wau Per Mau Conversion Purchase
Session Conversion Rate Purchase User Conversion Rate Purchase
Avg Engagement Time per Session Avg Engagement Time Per Active User
Engaged Session Per User Achievement ID
Ad Format Ad Source Name
Ad Unit Name App version
Audience ID Audience name
Browser Character
City City ID
Cohort Content group
Content ID Content type
Continent Continent ID
Country Country ID
Date + Hour (YYYYMMDDHH) Day of Week name
Default Channel Group Device category
Device model Event name
File Extension File Name
First Session Date First User Default Channel Group
First User Google Ads Account Name User Google Ads ad group ID
User Google Ads ad group name User Google Ads ad network type
First User Google Ads Campaign ID First User Google Ads Campaign
First User Google Ads Campaign Type First User Google Ads Creative ID
First User Google Ads Customer ID First User Google Ads Keyword Text
First User Google Ads Query First User Source Platform
Google Ads Account Name Google Ads Ad Group ID
Google Ads Ad Group Name Google Ads Ad Network Type
Google Ads Campaign ID Google Ads Campaign
Google Ads Campaign Type Google Ads Creative ID
Google Ads Customer ID Google Ads Keyword Text
Google Ads Query Group ID
Hostname Hour
Is conversion event ISO Week of the Year
ISO Year ISO Week of ISO Year
Item Affiliation Item Brand
Item Category Item Category 2
Item Category 3 Item Category 4
Item Category 5 Item ID
Item List ID Item List Name
Item List Position Item Location ID
Item Name Item Promotion Creative Name
Item Promotion Creative Slot Item Promotion ID
Item Promotion Name Item Variant
Landing Page + Query String Language code
Level Link Classes
Link Domain Link ID
Link Text Link URL
Method Mobile Device brand
Mobile Device Mobile model
New / Returning Nth day
Nth Hour Nth Year
Operating system OS version
Operating system with version Order Coupon
Outbound Page path
Page Referrer Page title
Percent Scrolled Platform
Platform / Device Category Region
Screen resolution Search Term
Session default channel group Session Google Ads account name
Session Google Ads ad group ID Session Google Ads ad group name
Session Google Ads ad network type Session Google Ads Campaign ID
Session Google Ads Campaign Session Google Ads Campaign Type
Session Google Ads Creative ID Session Google Ads Customer ID
Session Google Ads keyword text Session Google Ads query
Session Source Platform Shipping Tier
Signed in with user ID Source Platform
Stream ID Stream name
Test Data Filter ID Test Data Filter Name
Transaction ID Page Path and Screen Class
Page title and screen class Page title and screen name
Video Provider Video Title
Video URL Virtual Currency Name
Visible Week
Year Month Year Week
Date Analytics Account ID
Analytics Account Name Property ID
Property Name Interests
Campaign ID Campaign Name
User acquired campaign ID User campaign
First User Manual Ad Content First User Manual Term
User medium User source
First User Source / Medium Manual Ad Content
Manual Term Medium
Last click session campaign ID Session campaign
Session Manual Ad Content Session Manual Term
Session medium Session SA360 Ad Group Name
Session SA360 Campaign ID Session SA360 Campaign
Session SA360 Creative Format Session SA360 Engine Account ID
Session SA360 Engine Account Name Session SA360 Engine Account Type
Session SA360 Keyword Text Session SA360 Medium
Session SA360 Query Session SA360 Source
Session source Session Source / Medium
Source Source / Medium
Age Gender
Sessions 1-day active users
28-day active users 7-day active users
Active users Ads Clicks
Ads Cost Ads Cost per Click
Cost per Conversion Ads Impressions
ARPPU Average Purchase Revenue Per User
ARPU Bounce Rate
Cart to View Rate Conversions
Dau Per Mau Dau Per Wau
Engaged sessions Engagement rate
Event value First Time Purchase Conversion Rate
First Time Purchasers Item List Click Through Rate
Item Promotion Click Through Rate Purchase Conversion Rate
Purchase revenue Purchase To View Rate
Return on Ad Spend (ROAS) Session Conversion Rate
Sessions per user Total ad revenue
Total Purchasers Total revenue
Total users User Conversion Rate
Wau Per Mau Conversion Purchase
Session Conversion Rate Purchase User Conversion Rate Purchase
Average purchase revenue Avg Engagement Time per Session
New users Transactions
User Engagement Duration Views
Ad Unit Exposure Add to Carts
Checkouts eCommerce Purchases
Item-list Click Events Item-list View Events
Promotion Clicks Promotion Views
Items Purchased Item Revenue
Item View Events Publisher Ad Clicks
Publisher Ad Impressions Achievement ID
Ad Format Ad Source Name
Ad Unit Name App version
Audience ID Audience name
Browser Campaign ID
Campaign Name Character
City City ID
Cohort Content group
Content ID Content type
Continent Continent ID
Country Country ID
Date + Hour (YYYYMMDDHH) Day of Week name
Default Channel Group Device category
Device model Event name
File Extension File Name
First Session Date User acquired campaign ID
User campaign First User Default Channel Group
First User Google Ads Account Name User Google Ads ad group ID
User Google Ads ad group name User Google Ads ad network type
First User Google Ads Campaign ID First User Google Ads Campaign
First User Google Ads Campaign Type First User Google Ads Creative ID
First User Google Ads Customer ID First User Google Ads Keyword Text
First User Google Ads Query First User Manual Ad Content
First User Manual Term User medium
User source First User Source / Medium
First User Source Platform Google Ads Account Name
Google Ads Ad Group ID Google Ads Ad Group Name
Google Ads Ad Network Type Google Ads Campaign ID
Google Ads Campaign Google Ads Campaign Type
Google Ads Creative ID Google Ads Customer ID
Google Ads Keyword Text Google Ads Query
Group ID Hostname
Hour Is conversion event
ISO Week of the Year ISO Year
ISO Week of ISO Year Landing Page + Query String
Language Language code
Level Link Classes
Link Domain Link ID
Link Text Link URL
Manual Ad Content Manual Term
Method Mobile Device brand
Mobile Device Mobile model
New / Returning Nth day
Nth Hour Nth Year
Operating system OS version
Operating system with version Order Coupon
Outbound Page path
Page Referrer Page title
Percent Scrolled Platform
Platform / Device Category Region
Screen resolution Search Term
Last click session campaign ID Session campaign
Session default channel group Session Google Ads account name
Session Google Ads ad group ID Session Google Ads ad group name
Session Google Ads ad network type Session Google Ads Campaign ID
Session Google Ads Campaign Session Google Ads Campaign Type
Session Google Ads Creative ID Session Google Ads Customer ID
Session Google Ads keyword text Session Google Ads query
Session Manual Ad Content Session Manual Term
Session medium Session SA360 Ad Group Name
Session SA360 Campaign ID Session SA360 Campaign
Session SA360 Creative Format Session SA360 Engine Account ID
Session SA360 Engine Account Name Session SA360 Engine Account Type
Session SA360 Keyword Text Session SA360 Medium
Session SA360 Query Session SA360 Source
Session source Session Source / Medium
Session Source Platform Shipping Tier
Signed in with user ID Source
Source / Medium Source Platform
Stream ID Stream name
Test Data Filter ID Test Data Filter Name
Transaction ID Page Path and Screen Class
Page title and screen class Page title and screen name
Video Provider Video Title
Video URL Virtual Currency Name
Visible Week
Year Month Year Week
Date Analytics Account ID
Analytics Account Name Property ID
Property Name Item Brand
Item Category Item Category 2
Item Category 3 Item Category 4
Item Category 5 Item ID
Item List ID Item List Name
Item Name Item Promotion Creative Name
Item Promotion ID Item Promotion Name
Sessions 1-day active users
28-day active users 7-day active users
Active users Add to Carts
Ad Unit Exposure Average purchase revenue
ARPPU Average Purchase Revenue Per User
ARPU Average Session Duration
Bounce Rate Cart to View Rate
Checkouts Conversions
Crash Affected Users Crash Free User Rate
Dau Per Mau Dau Per Wau
eCommerce Purchases Engaged sessions
Engagement rate Event count
Event count per user Events per session
Event value First Time Purchase Conversion Rate
First Time Purchasers First Time Purchase Per New User
Item-list Click Events Item List Click Through Rate
Item-list View Events Item Promotion Click Through Rate
Item Revenue Items Added to Cart
Items Checked Out Items Clicked in List
Items Clicked in Promotion Items Purchased
Items Viewed Items Viewed in List
Items Viewed in Promotion Item View Events
New users Promotion Clicks
Promotion Views Publisher Ad Clicks
Publisher Ad Impressions Purchase Conversion Rate
Purchase revenue Purchase To View Rate
Views Views per Session
Screen Page Views Per User Scrolled Users
Session Conversion Rate Sessions per user
Shipping Amount Tax Amount
Total ad revenue Total Purchasers
Total revenue Total users
Transactions Transaction Per Purchase
User Conversion Rate User Engagement Duration
Wau Per Mau Conversion Purchase
Session Conversion Rate Purchase User Conversion Rate Purchase
Avg Engagement Time per Session Avg Engagement Time Per Active User
Engaged Session Per User Achievement ID
Ad Format Ad Source Name
Ad Unit Name App version
Audience ID Audience name
Browser Character
City City ID
Cohort Content group
Content ID Content type
Continent Continent ID
Country Country ID
Date + Hour (YYYYMMDDHH) Day of Week name
Default Channel Group Device category
Device model Event name
File Extension File Name
First Session Date First User Default Channel Group
First User Google Ads Account Name User Google Ads ad group ID
User Google Ads ad group name User Google Ads ad network type
First User Google Ads Campaign ID First User Google Ads Campaign
First User Google Ads Campaign Type First User Google Ads Creative ID
First User Google Ads Customer ID First User Google Ads Keyword Text
First User Google Ads Query First User Source Platform
Google Ads Account Name Google Ads Ad Group ID
Google Ads Ad Group Name Google Ads Ad Network Type
Google Ads Campaign ID Google Ads Campaign
Google Ads Campaign Type Google Ads Creative ID
Google Ads Customer ID Google Ads Keyword Text
Google Ads Query Group ID
Hostname Hour
Is conversion event ISO Week of the Year
ISO Year ISO Week of ISO Year
Item Affiliation Item Brand
Item Category Item Category 2
Item Category 3 Item Category 4
Item Category 5 Item ID
Item List ID Item List Name
Item List Position Item Location ID
Item Name Item Promotion Creative Name
Item Promotion Creative Slot Item Promotion ID
Item Promotion Name Item Variant
Landing Page + Query String Language
Language code Level
Link Classes Link Domain
Link ID Link Text
Link URL Method
Mobile Device brand Mobile model
New / Returning Nth day
Nth Hour Nth Year
Operating system OS version
Operating system with version Order Coupon
Outbound Page path
Page Referrer Page title
Percent Scrolled Platform
Platform / Device Category Region
Screen resolution Search Term
Session default channel group Session Google Ads account name
Session Google Ads ad group ID Session Google Ads ad group name
Session Google Ads ad network type Session Google Ads Campaign ID
Session Google Ads Campaign Session Google Ads Campaign Type
Session Google Ads Creative ID Session Google Ads Customer ID
Session Google Ads keyword text Session Google Ads query
Session Source Platform Shipping Tier
Signed in with user ID Source Platform
Stream ID Stream name
Test Data Filter ID Test Data Filter Name
Transaction ID Page Path and Screen Class
Page title and screen class Page title and screen name
Video Provider Video Title
Video URL Virtual Currency Name
Visible Week
Year Month Year Week
Date Analytics Account ID
Analytics Account Name Property ID
Property Name Interests
Campaign ID Campaign Name
User acquired campaign ID User campaign
First User Manual Ad Content First User Manual Term
User medium User source
First User Source / Medium Manual Ad Content
Manual Term Medium
Last click session campaign ID Session campaign
Session Manual Ad Content Session Manual Term
Session medium Session SA360 Ad Group Name
Session SA360 Campaign ID Session SA360 Campaign
Session SA360 Creative Format Session SA360 Engine Account ID
Session SA360 Engine Account Name Session SA360 Engine Account Type
Session SA360 Keyword Text Session SA360 Medium
Session SA360 Query Session SA360 Source
Session source Session Source / Medium
Source Source / Medium
Age Gender
Sessions 1-day active users
28-day active users 7-day active users
Active users Add to Carts
Ad Unit Exposure Average purchase revenue
ARPPU Average Purchase Revenue Per User
ARPU Average Session Duration
Bounce Rate Cart to View Rate
Checkouts Conversions
Crash Affected Users Crash Free User Rate
Dau Per Mau Dau Per Wau
eCommerce Purchases Engaged sessions
Engagement rate Event count
Event count per user Events per session
Event value First Time Purchase Conversion Rate
First Time Purchasers First Time Purchase Per New User
Item-list Click Events Item List Click Through Rate
Item-list View Events Item Promotion Click Through Rate
Item Revenue Items Added to Cart
Items Checked Out Items Clicked in List
Items Clicked in Promotion Items Purchased
Items Viewed Items Viewed in List
Items Viewed in Promotion Item View Events
New users Promotion Clicks
Promotion Views Publisher Ad Clicks
Publisher Ad Impressions Purchase Conversion Rate
Purchase revenue Purchase To View Rate
Views Views per Session
Screen Page Views Per User Scrolled Users
Session Conversion Rate Sessions per user
Shipping Amount Tax Amount
Total ad revenue Total Purchasers
Total revenue Total users
Transactions Transaction Per Purchase
User Conversion Rate User Engagement Duration
Wau Per Mau Conversion Purchase
Session Conversion Rate Purchase User Conversion Rate Purchase
Avg Engagement Time per Session Avg Engagement Time Per Active User
Engaged Session Per User Achievement ID
Ad Format Ad Source Name
Ad Unit Name App version
Audience ID Audience name
Browser Character
City City ID
Cohort Content group
Content ID Content type
Continent Continent ID
Country Country ID
Date + Hour (YYYYMMDDHH) Day of Week name
Default Channel Group Device category
Device model Event name
File Extension File Name
First Session Date First User Default Channel Group
First User Google Ads Account Name User Google Ads ad group ID
User Google Ads ad group name User Google Ads ad network type
First User Google Ads Campaign ID First User Google Ads Campaign
First User Google Ads Campaign Type First User Google Ads Creative ID
First User Google Ads Customer ID First User Google Ads Keyword Text
First User Google Ads Query First User Source Platform
Google Ads Account Name Google Ads Ad Group ID
Google Ads Ad Group Name Google Ads Ad Network Type
Google Ads Campaign ID Google Ads Campaign
Google Ads Campaign Type Google Ads Creative ID
Google Ads Customer ID Google Ads Keyword Text
Google Ads Query Group ID
Hostname Hour
Is conversion event ISO Week of the Year
ISO Year ISO Week of ISO Year
Item Affiliation Item Brand
Item Category Item Category 2
Item Category 3 Item Category 4
Item Category 5 Item ID
Item List ID Item List Name
Item List Position Item Location ID
Item Name Item Promotion Creative Name
Item Promotion Creative Slot Item Promotion ID
Item Promotion Name Item Variant
Landing Page + Query String Language
Language code Level
Link Classes Link Domain
Link ID Link Text
Link URL Method
Mobile Device brand Mobile Device
Mobile model New / Returning
Nth day Nth Hour
Nth Year Operating system
OS version Operating system with version
Order Coupon Outbound
Page Referrer Page title
Percent Scrolled Platform
Platform / Device Category Region
Screen resolution Search Term
Session default channel group Session Google Ads account name
Session Google Ads ad group ID Session Google Ads ad group name
Session Google Ads ad network type Session Google Ads Campaign ID
Session Google Ads Campaign Session Google Ads Campaign Type
Session Google Ads Creative ID Session Google Ads Customer ID
Session Google Ads keyword text Session Google Ads query
Session Source Platform Shipping Tier
Signed in with user ID Source Platform
Stream ID Stream name
Test Data Filter ID Test Data Filter Name
Transaction ID Page Path and Screen Class
Page title and screen class Page title and screen name
Video Provider Video Title
Video URL Virtual Currency Name
Visible Week
Year Month Year Week
Date Analytics Account ID
Analytics Account Name Property ID
Property Name Interests
Campaign ID Campaign Name
Date Hour and Minute User acquired campaign ID
User campaign First User Manual Ad Content
First User Manual Term User medium
User source First User Source / Medium
Manual Ad Content Manual Term
Medium Minute
Nth Minute Last click session campaign ID
Session campaign Session Manual Ad Content
Session Manual Term Session medium
Session SA360 Ad Group Name Session SA360 Campaign ID
Session SA360 Campaign Session SA360 Creative Format
Session SA360 Engine Account ID Session SA360 Engine Account Name
Session SA360 Engine Account Type Session SA360 Keyword Text
Session SA360 Medium Session SA360 Query
Session SA360 Source Session source
Session Source / Medium Source
Source / Medium Age
Gender
Sessions 1-day active users
28-day active users 7-day active users
Active users Add to Carts
Ad Unit Exposure Average purchase revenue
ARPPU Average Purchase Revenue Per User
ARPU Average Session Duration
Bounce Rate Cart to View Rate
Checkouts Conversions
Crash Affected Users Crash Free User Rate
Dau Per Mau Dau Per Wau
eCommerce Purchases Engaged sessions
Engagement rate Event count
Event count per user Events per session
Event value First Time Purchase Conversion Rate
First Time Purchasers First Time Purchase Per New User
Item-list Click Events Item List Click Through Rate
Item-list View Events Item Promotion Click Through Rate
Item Revenue Items Added to Cart
Items Checked Out Items Clicked in List
Items Clicked in Promotion Items Purchased
Items Viewed Items Viewed in List
Items Viewed in Promotion Item View Events
New users Promotion Clicks
Promotion Views Publisher Ad Clicks
Publisher Ad Impressions Purchase Conversion Rate
Purchase revenue Purchase To View Rate
Views Views per Session
Screen Page Views Per User Scrolled Users
Session Conversion Rate Sessions per user
Shipping Amount Tax Amount
Total ad revenue Total Purchasers
Total revenue Total users
Transactions Transaction Per Purchase
User Conversion Rate User Engagement Duration
Wau Per Mau Conversion Purchase
Session Conversion Rate Purchase User Conversion Rate Purchase
Avg Engagement Time per Session Avg Engagement Time Per Active User
Engaged Session Per User Achievement ID
Ad Format Ad Source Name
Ad Unit Name App version
Audience ID Audience name
Browser Character
City City ID
Cohort Content group
Content ID Content type
Continent Continent ID
Country Country ID
Date + Hour (YYYYMMDDHH) Day of Week name
Default Channel Group Device category
Device model Event name
File Extension File Name
First Session Date First User Default Channel Group
First User Google Ads Account Name User Google Ads ad group ID
User Google Ads ad group name User Google Ads ad network type
First User Google Ads Campaign ID First User Google Ads Campaign
First User Google Ads Campaign Type First User Google Ads Creative ID
First User Google Ads Customer ID First User Google Ads Keyword Text
First User Google Ads Query First User Source Platform
Google Ads Account Name Google Ads Ad Group ID
Google Ads Ad Group Name Google Ads Ad Network Type
Google Ads Campaign ID Google Ads Campaign
Google Ads Campaign Type Google Ads Creative ID
Google Ads Customer ID Google Ads Keyword Text
Google Ads Query Group ID
Hostname Hour
Is conversion event ISO Week of the Year
ISO Year ISO Week of ISO Year
Item Affiliation Item Brand
Item Category Item Category 2
Item Category 3 Item Category 4
Item Category 5 Item ID
Item List ID Item List Name
Item List Position Item Location ID
Item Name Item Promotion Creative Name
Item Promotion Creative Slot Item Promotion ID
Item Promotion Name Item Variant
Landing Page + Query String Language
Language code Level
Link Classes Link Domain
Link ID Link Text
Link URL Method
Mobile Device brand Mobile Device
Mobile model New / Returning
Nth day Nth Hour
Nth Year Operating system
OS version Operating system with version
Order Coupon Outbound
Page path Page Referrer
Page title Percent Scrolled
Platform Platform / Device Category
Screen resolution Search Term
Session default channel group Session Google Ads account name
Session Google Ads ad group ID Session Google Ads ad group name
Session Google Ads ad network type Session Google Ads Campaign ID
Session Google Ads Campaign Session Google Ads Campaign Type
Session Google Ads Creative ID Session Google Ads Customer ID
Session Google Ads keyword text Session Google Ads query
Session Source Platform Shipping Tier
Signed in with user ID Source Platform
Stream ID Stream name
Test Data Filter ID Test Data Filter Name
Transaction ID Page Path and Screen Class
Page title and screen class Page title and screen name
Video Provider Video Title
Video URL Virtual Currency Name
Visible Week
Year Month Year Week
Date Analytics Account ID
Analytics Account Name Property ID
Property Name Interests
Campaign ID Campaign Name
User acquired campaign ID User campaign
First User Manual Ad Content First User Manual Term
User medium User source
First User Source / Medium Manual Ad Content
Manual Term Medium
Last click session campaign ID Session campaign
Session Manual Ad Content Session Manual Term
Session medium Session SA360 Ad Group Name
Session SA360 Campaign ID Session SA360 Campaign
Session SA360 Creative Format Session SA360 Engine Account ID
Session SA360 Engine Account Name Session SA360 Engine Account Type
Session SA360 Keyword Text Session SA360 Medium
Session SA360 Query Session SA360 Source
Session source Session Source / Medium
Source Source / Medium
Age Gender
Sessions 1-day active users
28-day active users 7-day active users
Active users Add to Carts
Ad Unit Exposure Average purchase revenue
ARPPU Average Purchase Revenue Per User
ARPU Average Session Duration
Bounce Rate Cart to View Rate
Checkouts Conversions
Crash Affected Users Crash Free User Rate
Dau Per Mau Dau Per Wau
eCommerce Purchases Engaged sessions
Engagement rate Event count
Event count per user Events per session
Event value First Time Purchase Conversion Rate
First Time Purchasers First Time Purchase Per New User
Item-list Click Events Item List Click Through Rate
Item-list View Events Item Promotion Click Through Rate
Item Revenue Items Added to Cart
Items Checked Out Items Clicked in List
Items Clicked in Promotion Items Purchased
Items Viewed Items Viewed in List
Items Viewed in Promotion Item View Events
New users Promotion Clicks
Promotion Views Publisher Ad Clicks
Publisher Ad Impressions Purchase Conversion Rate
Purchase revenue Purchase To View Rate
Views Views per Session
Screen Page Views Per User Scrolled Users
Session Conversion Rate Sessions per user
Shipping Amount Tax Amount
Total ad revenue Total Purchasers
Total revenue Total users
Transactions Transaction Per Purchase
User Conversion Rate User Engagement Duration
Wau Per Mau Conversion Purchase
Session Conversion Rate Purchase User Conversion Rate Purchase
Avg Engagement Time per Session Avg Engagement Time Per Active User
Engaged Session Per User Ads Clicks
Ads Cost Ads Cost per Click
Cost per Conversion Ads Impressions
Return on Ad Spend (ROAS) Achievement ID
Ad Format Ad Source Name
Ad Unit Name App version
Audience ID Audience name
Browser Character
City City ID
Cohort Content group
Content ID Content type
Continent Continent ID
Country Country ID
Date + Hour (YYYYMMDDHH) Day of Week name
Default Channel Group Device category
Device model Event name
File Extension File Name
First Session Date First User Default Channel Group
First User Google Ads Account Name User Google Ads ad group ID
User Google Ads ad group name User Google Ads ad network type
First User Google Ads Campaign ID First User Google Ads Campaign
First User Google Ads Campaign Type First User Google Ads Creative ID
First User Google Ads Customer ID First User Google Ads Keyword Text
First User Google Ads Query First User Source Platform
Google Ads Account Name Google Ads Ad Group ID
Google Ads Ad Group Name Google Ads Ad Network Type
Google Ads Campaign ID Google Ads Campaign
Google Ads Campaign Type Google Ads Creative ID
Google Ads Customer ID Google Ads Keyword Text
Google Ads Query Group ID
Hostname Hour
Is conversion event ISO Week of the Year
ISO Year ISO Week of ISO Year
Item Affiliation Item Brand
Item Category Item Category 2
Item Category 3 Item Category 4
Item Category 5 Item ID
Item List ID Item List Name
Item List Position Item Location ID
Item Name Item Promotion Creative Name
Item Promotion Creative Slot Item Promotion ID
Item Promotion Name Item Variant
Landing Page + Query String Language
Language code Level
Link Classes Link Domain
Link ID Link Text
Link URL Method
Mobile Device brand Mobile Device
Mobile model New / Returning
Nth day Nth Hour
Nth Year Operating system
OS version Operating system with version
Order Coupon Outbound
Page path Page Referrer
Page title Percent Scrolled
Platform Platform / Device Category
Region Screen resolution
Search Term Session Google Ads account name
Session Google Ads ad group ID Session Google Ads ad group name
Session Google Ads ad network type Session Google Ads Campaign ID
Session Google Ads Campaign Session Google Ads Campaign Type
Session Google Ads Creative ID Session Google Ads Customer ID
Session Google Ads keyword text Session Google Ads query
Session Source Platform Shipping Tier
Signed in with user ID Source Platform
Stream ID Stream name
Test Data Filter ID Test Data Filter Name
Transaction ID Page Path and Screen Class
Page title and screen class Page title and screen name
Video Provider Video Title
Video URL Virtual Currency Name
Visible Week
Year Month Year Week
Date Analytics Account ID
Analytics Account Name Property ID
Property Name Interests
Campaign ID Campaign Name
User acquired campaign ID User campaign
First User Manual Ad Content First User Manual Term
User medium User source
First User Source / Medium Manual Ad Content
Manual Term Medium
Last click session campaign ID Session campaign
Session Manual Ad Content Session Manual Term
Session medium Session SA360 Ad Group Name
Session SA360 Campaign ID Session SA360 Campaign
Session SA360 Creative Format Session SA360 Engine Account ID
Session SA360 Engine Account Name Session SA360 Engine Account Type
Session SA360 Keyword Text Session SA360 Medium
Session SA360 Query Session SA360 Source
Session source Session Source / Medium
Source Source / Medium
Age Gender
Sessions 1-day active users
28-day active users 7-day active users
Active users Add to Carts
Ad Unit Exposure Average purchase revenue
ARPPU Average Purchase Revenue Per User
ARPU Average Session Duration
Bounce Rate Cart to View Rate
Checkouts Conversions
Crash Affected Users Crash Free User Rate
Dau Per Mau Dau Per Wau
eCommerce Purchases Engaged sessions
Engagement rate Event count
Event count per user Events per session
Event value First Time Purchase Conversion Rate
First Time Purchasers First Time Purchase Per New User
Item-list Click Events Item List Click Through Rate
Item-list View Events Item Promotion Click Through Rate
Item Revenue Items Added to Cart
Items Checked Out Items Clicked in List
Items Clicked in Promotion Items Purchased
Items Viewed Items Viewed in List
Items Viewed in Promotion Item View Events
New users Promotion Clicks
Promotion Views Publisher Ad Clicks
Publisher Ad Impressions Purchase Conversion Rate
Purchase revenue Purchase To View Rate
Views Views per Session
Screen Page Views Per User Scrolled Users
Session Conversion Rate Sessions per user
Shipping Amount Tax Amount
Total ad revenue Total Purchasers
Total revenue Total users
Transactions Transaction Per Purchase
User Conversion Rate User Engagement Duration
Wau Per Mau Conversion Purchase
Session Conversion Rate Purchase User Conversion Rate Purchase
Avg Engagement Time per Session Avg Engagement Time Per Active User
Engaged Session Per User Ads Clicks
Ads Cost Ads Cost per Click
Cost per Conversion Ads Impressions
Return on Ad Spend (ROAS) Achievement ID
Ad Format Ad Source Name
Ad Unit Name App version
Audience ID Audience name
Browser Character
City City ID
Cohort Content group
Content ID Content type
Continent Continent ID
Country Country ID
Date + Hour (YYYYMMDDHH) Day of Week name
Default Channel Group Device category
Device model Event name
File Extension File Name
First Session Date First User Default Channel Group
First User Google Ads Account Name User Google Ads ad group ID
User Google Ads ad group name User Google Ads ad network type
First User Google Ads Campaign ID First User Google Ads Campaign
First User Google Ads Campaign Type First User Google Ads Creative ID
First User Google Ads Customer ID First User Google Ads Keyword Text
First User Google Ads Query First User Source Platform
Google Ads Account Name Google Ads Ad Group ID
Google Ads Ad Group Name Google Ads Ad Network Type
Google Ads Campaign ID Google Ads Campaign
Google Ads Campaign Type Google Ads Creative ID
Google Ads Customer ID Google Ads Keyword Text
Google Ads Query Group ID
Hostname Hour
Is conversion event ISO Week of the Year
ISO Year ISO Week of ISO Year
Item Affiliation Item Brand
Item Category Item Category 2
Item Category 3 Item Category 4
Item Category 5 Item ID
Item List ID Item List Name
Item List Position Item Location ID
Item Name Item Promotion Creative Name
Item Promotion Creative Slot Item Promotion ID
Item Promotion Name Item Variant
Landing Page + Query String Language
Language code Level
Link Classes Link Domain
Link ID Link Text
Link URL Method
Mobile Device brand Mobile Device
Mobile model New / Returning
Nth day Nth Hour
Nth Year Operating system
OS version Operating system with version
Order Coupon Outbound
Page path Page Referrer
Page title Percent Scrolled
Platform Platform / Device Category
Region Screen resolution
Search Term Session default channel group
Session Google Ads ad group ID Session Google Ads ad group name
Session Google Ads ad network type Session Google Ads Campaign ID
Session Google Ads Campaign Session Google Ads Campaign Type
Session Google Ads Creative ID Session Google Ads Customer ID
Session Google Ads keyword text Session Google Ads query
Session Source Platform Shipping Tier
Signed in with user ID Source Platform
Stream ID Stream name
Test Data Filter ID Test Data Filter Name
Transaction ID Page Path and Screen Class
Page title and screen class Page title and screen name
Video Provider Video Title
Video URL Virtual Currency Name
Visible Week
Year Month Year Week
Date Analytics Account ID
Analytics Account Name Property ID
Property Name Interests
Campaign ID Campaign Name
User acquired campaign ID User campaign
First User Manual Ad Content First User Manual Term
User medium User source
First User Source / Medium Manual Ad Content
Manual Term Medium
Last click session campaign ID Session campaign
Session Manual Ad Content Session Manual Term
Session medium Session SA360 Ad Group Name
Session SA360 Campaign ID Session SA360 Campaign
Session SA360 Creative Format Session SA360 Engine Account ID
Session SA360 Engine Account Name Session SA360 Engine Account Type
Session SA360 Keyword Text Session SA360 Medium
Session SA360 Query Session SA360 Source
Session source Session Source / Medium
Source Source / Medium
Age Gender
Sessions 1-day active users
28-day active users 7-day active users
Active users Add to Carts
Ad Unit Exposure Average purchase revenue
ARPPU Average Purchase Revenue Per User
ARPU Average Session Duration
Bounce Rate Cart to View Rate
Checkouts Conversions
Crash Affected Users Crash Free User Rate
Dau Per Mau Dau Per Wau
eCommerce Purchases Engaged sessions
Engagement rate Event count
Event count per user Events per session
Event value First Time Purchase Conversion Rate
First Time Purchasers First Time Purchase Per New User
Item-list Click Events Item List Click Through Rate
Item-list View Events Item Promotion Click Through Rate
Item Revenue Items Added to Cart
Items Checked Out Items Clicked in List
Items Clicked in Promotion Items Purchased
Items Viewed Items Viewed in List
Items Viewed in Promotion Item View Events
New users Promotion Clicks
Promotion Views Publisher Ad Clicks
Publisher Ad Impressions Purchase Conversion Rate
Purchase revenue Purchase To View Rate
Views Views per Session
Screen Page Views Per User Scrolled Users
Session Conversion Rate Sessions per user
Shipping Amount Tax Amount
Total ad revenue Total Purchasers
Total revenue Total users
Transactions Transaction Per Purchase
User Conversion Rate User Engagement Duration
Wau Per Mau Conversion Purchase
Session Conversion Rate Purchase User Conversion Rate Purchase
Avg Engagement Time per Session Avg Engagement Time Per Active User
Engaged Session Per User Ads Clicks
Ads Cost Ads Cost per Click
Cost per Conversion Ads Impressions
Return on Ad Spend (ROAS) Achievement ID
Ad Format Ad Source Name
Ad Unit Name App version
Audience ID Audience name
Browser Character
City City ID
Cohort Content group
Content ID Content type
Continent Continent ID
Country Country ID
Date + Hour (YYYYMMDDHH) Day of Week name
Default Channel Group Device category
Device model Event name
File Extension File Name
First Session Date First User Default Channel Group
First User Google Ads Account Name User Google Ads ad group ID
User Google Ads ad group name User Google Ads ad network type
First User Google Ads Campaign ID First User Google Ads Campaign
First User Google Ads Campaign Type First User Google Ads Creative ID
First User Google Ads Customer ID First User Google Ads Keyword Text
First User Google Ads Query First User Source Platform
Google Ads Account Name Google Ads Ad Group ID
Google Ads Ad Group Name Google Ads Ad Network Type
Google Ads Campaign ID Google Ads Campaign
Google Ads Campaign Type Google Ads Creative ID
Google Ads Customer ID Google Ads Keyword Text
Google Ads Query Group ID
Hostname Hour
Is conversion event ISO Week of the Year
ISO Year ISO Week of ISO Year
Item Affiliation Item Brand
Item Category Item Category 2
Item Category 3 Item Category 4
Item Category 5 Item ID
Item List ID Item List Name
Item List Position Item Location ID
Item Name Item Promotion Creative Name
Item Promotion Creative Slot Item Promotion ID
Item Promotion Name Item Variant
Landing Page + Query String Language
Language code Level
Link Classes Link Domain
Link ID Link Text
Link URL Method
Mobile Device brand Mobile Device
Mobile model New / Returning
Nth day Nth Hour
Nth Year Operating system
OS version Operating system with version
Order Coupon Outbound
Page path Page Referrer
Page title Percent Scrolled
Platform Platform / Device Category
Region Screen resolution
Search Term Session default channel group
Session Google Ads account name Session Google Ads ad group ID
Session Google Ads ad group name Session Google Ads ad network type
Session Google Ads Campaign ID Session Google Ads Campaign
Session Google Ads Campaign Type Session Google Ads Creative ID
Session Google Ads Customer ID Session Google Ads keyword text
Session Google Ads query Session Source Platform
Shipping Tier Signed in with user ID
Source Platform Stream ID
Stream name Test Data Filter ID
Test Data Filter Name Transaction ID
Page Path and Screen Class Page title and screen class
Page title and screen name Video Provider
Video Title Video URL
Virtual Currency Name Visible
Week Year Month
Year Week Date
Analytics Account ID Analytics Account Name
Property ID Property Name
Campaign ID Campaign Name
User acquired campaign ID User campaign
First User Manual Ad Content First User Manual Term
User medium User source
First User Source / Medium Manual Ad Content
Manual Term Medium
Last click session campaign ID Session campaign
Session Manual Ad Content Session Manual Term
Session medium Session SA360 Ad Group Name
Session SA360 Campaign ID Session SA360 Campaign
Session SA360 Creative Format Session SA360 Engine Account ID
Session SA360 Engine Account Name Session SA360 Engine Account Type
Session SA360 Keyword Text Session SA360 Medium
Session SA360 Query Session SA360 Source
Session Source / Medium Source
Source / Medium
Sessions 1-day active users
28-day active users 7-day active users
Active users Add to Carts
Ad Unit Exposure Average purchase revenue
ARPPU Average Purchase Revenue Per User
ARPU Average Session Duration
Bounce Rate Cart to View Rate
Checkouts Conversions
Crash Affected Users Crash Free User Rate
Dau Per Mau Dau Per Wau
eCommerce Purchases Engaged sessions
Engagement rate Event count
Event count per user Events per session
Event value First Time Purchase Conversion Rate
First Time Purchasers First Time Purchase Per New User
Item-list Click Events Item List Click Through Rate
Item-list View Events Item Promotion Click Through Rate
Item Revenue Items Added to Cart
Items Checked Out Items Clicked in List
Items Clicked in Promotion Items Purchased
Items Viewed Items Viewed in List
Items Viewed in Promotion Item View Events
New users Promotion Clicks
Promotion Views Publisher Ad Clicks
Publisher Ad Impressions Purchase Conversion Rate
Purchase revenue Purchase To View Rate
Views Views per Session
Screen Page Views Per User Scrolled Users
Session Conversion Rate Sessions per user
Shipping Amount Tax Amount
Total ad revenue Total Purchasers
Total revenue Total users
Transactions Transaction Per Purchase
User Conversion Rate User Engagement Duration
Wau Per Mau Conversion Purchase
Session Conversion Rate Purchase User Conversion Rate Purchase
Avg Engagement Time per Session Avg Engagement Time Per Active User
Engaged Session Per User Achievement ID
Ad Format Ad Source Name
Ad Unit Name App version
Audience ID Audience name
Browser Character
City City ID
Cohort Content group
Content ID Content type
Continent Continent ID
Country Country ID
Date + Hour (YYYYMMDDHH) Day of Week name
Default Channel Group Device category
Device model Event name
File Extension File Name
First Session Date First User Default Channel Group
First User Google Ads Account Name User Google Ads ad group ID
User Google Ads ad group name User Google Ads ad network type
First User Google Ads Campaign ID First User Google Ads Campaign
First User Google Ads Campaign Type First User Google Ads Creative ID
First User Google Ads Customer ID First User Google Ads Keyword Text
First User Google Ads Query First User Source Platform
Google Ads Account Name Google Ads Ad Group ID
Google Ads Ad Group Name Google Ads Ad Network Type
Google Ads Campaign ID Google Ads Campaign
Google Ads Campaign Type Google Ads Creative ID
Google Ads Customer ID Google Ads Keyword Text
Google Ads Query Group ID
Hostname Hour
Is conversion event ISO Week of the Year
ISO Year ISO Week of ISO Year
Item Affiliation Item Brand
Item Category Item Category 2
Item Category 3 Item Category 4
Item Category 5 Item ID
Item List ID Item List Name
Item List Position Item Location ID
Item Name Item Promotion Creative Name
Item Promotion Creative Slot Item Promotion ID
Item Promotion Name Item Variant
Landing Page + Query String Language
Language code Level
Link Classes Link Domain
Link ID Link Text
Link URL Method
Mobile Device brand Mobile Device
Mobile model New / Returning
Nth day Nth Hour
Nth Year Operating system
OS version Operating system with version
Order Coupon Outbound
Page path Page Referrer
Page title Percent Scrolled
Platform Platform / Device Category
Region Screen resolution
Search Term Session default channel group
Session Google Ads account name Session Google Ads ad group ID
Session Google Ads ad group name Session Google Ads ad network type
Session Google Ads Campaign ID Session Google Ads Campaign
Session Google Ads Campaign Type Session Google Ads Creative ID
Session Google Ads Customer ID Session Google Ads keyword text
Session Google Ads query Session Source Platform
Shipping Tier Signed in with user ID
Source Platform Stream ID
Test Data Filter ID Test Data Filter Name
Transaction ID Page Path and Screen Class
Page title and screen class Page title and screen name
Video Provider Video Title
Video URL Virtual Currency Name
Visible Week
Year Month Year Week
Date Analytics Account ID
Analytics Account Name Property ID
Property Name Interests
Campaign ID Campaign Name
Date Hour and Minute User acquired campaign ID
User campaign First User Manual Ad Content
First User Manual Term User medium
User source First User Source / Medium
Full Page Url Manual Ad Content
Manual Term Medium
Minute Nth Minute
Page Location Page Path + Query String
Last click session campaign ID Session campaign
Session Manual Ad Content Session Manual Term
Session medium Session SA360 Ad Group Name
Session SA360 Campaign ID Session SA360 Campaign
Session SA360 Creative Format Session SA360 Engine Account ID
Session SA360 Engine Account Name Session SA360 Engine Account Type
Session SA360 Keyword Text Session SA360 Medium
Session SA360 Query Session SA360 Source
Session source Session Source / Medium
Source Source / Medium
Page Path + Query String and Screen Class Age
Gender
Sessions 1-day active users
28-day active users 7-day active users
Active users Add to Carts
Ad Unit Exposure Average purchase revenue
ARPPU Average Purchase Revenue Per User
ARPU Average Session Duration
Bounce Rate Cart to View Rate
Checkouts Conversions
Crash Affected Users Crash Free User Rate
Dau Per Mau Dau Per Wau
eCommerce Purchases Engaged sessions
Engagement rate Event count
Event count per user Events per session
Event value First Time Purchase Conversion Rate
First Time Purchasers First Time Purchase Per New User
Item-list Click Events Item List Click Through Rate
Item-list View Events Item Promotion Click Through Rate
Item Revenue Items Added to Cart
Items Checked Out Items Clicked in List
Items Clicked in Promotion Items Purchased
Items Viewed Items Viewed in List
Items Viewed in Promotion Item View Events
New users Promotion Clicks
Promotion Views Publisher Ad Clicks
Publisher Ad Impressions Purchase Conversion Rate
Purchase revenue Purchase To View Rate
Views Views per Session
Screen Page Views Per User Scrolled Users
Session Conversion Rate Sessions per user
Shipping Amount Tax Amount
Total ad revenue Total Purchasers
Total revenue Total users
Transactions Transaction Per Purchase
User Conversion Rate User Engagement Duration
Wau Per Mau Conversion Purchase
Session Conversion Rate Purchase User Conversion Rate Purchase
Avg Engagement Time per Session Avg Engagement Time Per Active User
Engaged Session Per User Ads Clicks
Ads Cost Ads Cost per Click
Cost per Conversion Ads Impressions
Return on Ad Spend (ROAS) Achievement ID
Ad Format Ad Source Name
Ad Unit Name App version
Audience ID Audience name
Browser Character
City City ID
Cohort Content group
Content ID Content type
Continent Continent ID
Country Country ID
Date + Hour (YYYYMMDDHH) Day of Week name
Default Channel Group Device category
Device model Event name
File Extension File Name
First Session Date First User Default Channel Group
First User Google Ads Account Name User Google Ads ad group ID
User Google Ads ad network type First User Google Ads Campaign ID
First User Google Ads Campaign First User Google Ads Campaign Type
First User Google Ads Creative ID First User Google Ads Customer ID
First User Google Ads Keyword Text First User Google Ads Query
First User Source Platform Google Ads Account Name
Google Ads Ad Group ID Google Ads Ad Group Name
Google Ads Ad Network Type Google Ads Campaign ID
Google Ads Campaign Google Ads Campaign Type
Google Ads Creative ID Google Ads Customer ID
Google Ads Keyword Text Google Ads Query
Group ID Hostname
Hour Is conversion event
ISO Week of the Year ISO Year
ISO Week of ISO Year Item Affiliation
Item Brand Item Category
Item Category 2 Item Category 3
Item Category 4 Item Category 5
Item ID Item List ID
Item List Name Item List Position
Item Location ID Item Name
Item Promotion Creative Name Item Promotion Creative Slot
Item Promotion ID Item Promotion Name
Item Variant Landing Page + Query String
Language Language code
Level Link Classes
Link Domain Link ID
Link Text Link URL
Method Mobile Device brand
Mobile Device Mobile model
New / Returning Nth day
Nth Hour Nth Year
Operating system OS version
Operating system with version Order Coupon
Outbound Page path
Page Referrer Page title
Percent Scrolled Platform
Platform / Device Category Region
Screen resolution Search Term
Session default channel group Session Google Ads account name
Session Google Ads ad group ID Session Google Ads ad group name
Session Google Ads ad network type Session Google Ads Campaign ID
Session Google Ads Campaign Session Google Ads Campaign Type
Session Google Ads Creative ID Session Google Ads Customer ID
Session Google Ads keyword text Session Google Ads query
Session Source Platform Shipping Tier
Signed in with user ID Source Platform
Stream ID Stream name
Test Data Filter ID Test Data Filter Name
Transaction ID Page Path and Screen Class
Page title and screen class Page title and screen name
Video Provider Video Title
Video URL Virtual Currency Name
Visible Week
Year Month Year Week
Date Analytics Account ID
Analytics Account Name Property ID
Property Name Interests
Campaign ID Campaign Name
User acquired campaign ID User campaign
First User Manual Ad Content First User Manual Term
User medium User source
First User Source / Medium Manual Ad Content
Manual Term Medium
Last click session campaign ID Session campaign
Session Manual Ad Content Session Manual Term
Session medium Session SA360 Ad Group Name
Session SA360 Campaign ID Session SA360 Campaign
Session SA360 Creative Format Session SA360 Engine Account ID
Session SA360 Engine Account Name Session SA360 Engine Account Type
Session SA360 Keyword Text Session SA360 Medium
Session SA360 Query Session SA360 Source
Session source Session Source / Medium
Source Source / Medium
Age Gender
Sessions 1-day active users
28-day active users 7-day active users
Active users Add to Carts
Ad Unit Exposure Average purchase revenue
ARPPU Average Purchase Revenue Per User
ARPU Average Session Duration
Bounce Rate Cart to View Rate
Checkouts Conversions
Crash Affected Users Crash Free User Rate
Dau Per Mau Dau Per Wau
eCommerce Purchases Engaged sessions
Engagement rate Event count
Event count per user Events per session
Event value First Time Purchase Conversion Rate
First Time Purchasers First Time Purchase Per New User
Item-list Click Events Item List Click Through Rate
Item-list View Events Item Promotion Click Through Rate
Item Revenue Items Added to Cart
Items Checked Out Items Clicked in List
Items Clicked in Promotion Items Purchased
Items Viewed Items Viewed in List
Items Viewed in Promotion Item View Events
New users Promotion Clicks
Promotion Views Publisher Ad Clicks
Publisher Ad Impressions Purchase Conversion Rate
Purchase revenue Purchase To View Rate
Views Views per Session
Screen Page Views Per User Scrolled Users
Session Conversion Rate Sessions per user
Shipping Amount Tax Amount
Total ad revenue Total Purchasers
Total revenue Total users
Transactions Transaction Per Purchase
User Conversion Rate User Engagement Duration
Wau Per Mau Conversion Purchase
Session Conversion Rate Purchase User Conversion Rate Purchase
Avg Engagement Time per Session Avg Engagement Time Per Active User
Engaged Session Per User Ads Clicks
Ads Cost Ads Cost per Click
Cost per Conversion Ads Impressions
Return on Ad Spend (ROAS) Achievement ID
Ad Format Ad Source Name
Ad Unit Name App version
Audience ID Audience name
Browser Character
City City ID
Cohort Content group
Content ID Content type
Continent Continent ID
Country Country ID
Date + Hour (YYYYMMDDHH) Day of Week name
Default Channel Group Device category
Device model Event name
File Extension File Name
First Session Date First User Default Channel Group
First User Google Ads Account Name User Google Ads ad group ID
User Google Ads ad group name User Google Ads ad network type
First User Google Ads Campaign ID First User Google Ads Campaign
First User Google Ads Campaign Type First User Google Ads Creative ID
First User Google Ads Customer ID First User Google Ads Keyword Text
First User Google Ads Query First User Source Platform
Google Ads Account Name Google Ads Ad Group ID
Google Ads Ad Group Name Google Ads Ad Network Type
Google Ads Campaign ID Google Ads Campaign
Google Ads Campaign Type Google Ads Creative ID
Google Ads Customer ID Google Ads Keyword Text
Google Ads Query Group ID
Hostname Hour
Is conversion event ISO Week of the Year
ISO Year ISO Week of ISO Year
Item Affiliation Item Brand
Item Category Item Category 2
Item Category 3 Item Category 4
Item Category 5 Item ID
Item List ID Item List Name
Item List Position Item Location ID
Item Name Item Promotion Creative Name
Item Promotion Creative Slot Item Promotion ID
Item Promotion Name Item Variant
Landing Page + Query String Language
Language code Level
Link Classes Link Domain
Link ID Link Text
Link URL Method
Mobile Device brand Mobile Device
Mobile model New / Returning
Nth day Nth Hour
Nth Year Operating system
OS version Operating system with version
Order Coupon Outbound
Page path Page Referrer
Page title Percent Scrolled
Platform Platform / Device Category
Region Screen resolution
Search Term Session default channel group
Session Google Ads account name Session Google Ads ad group ID
Session Google Ads ad group name Session Google Ads ad network type
Session Google Ads Campaign ID Session Google Ads Campaign
Session Google Ads Campaign Type Session Google Ads Creative ID
Session Google Ads Customer ID Session Google Ads keyword text
Session Google Ads query Session Source Platform
Shipping Tier Signed in with user ID
Source Platform Stream ID
Stream name Test Data Filter ID
Test Data Filter Name Transaction ID
Page Path and Screen Class Page title and screen class
Page title and screen name Video Provider
Video Title Video URL
Virtual Currency Name Visible
Week Year Month
Year Week Date
Analytics Account ID Analytics Account Name
Property ID Property Name
Campaign ID Campaign Name
User acquired campaign ID User campaign
First User Manual Ad Content First User Manual Term
User medium First User Source / Medium
Manual Ad Content Manual Term
Medium Last click session campaign ID
Session campaign Session Manual Ad Content
Session Manual Term Session medium
Session SA360 Ad Group Name Session SA360 Campaign ID
Session SA360 Campaign Session SA360 Creative Format
Session SA360 Engine Account ID Session SA360 Engine Account Name
Session SA360 Engine Account Type Session SA360 Keyword Text
Session SA360 Medium Session SA360 Query
Session SA360 Source Session source
Session Source / Medium Source
Source / Medium

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