Google Analytics 4 (Early Access)

Introducing the next generation of Analytics, Google Analytics 4 (GA4) Explore more about Google Analytics 4, the next generation of Analytics which collects event-based data from both websites and apps.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Age Details
  • Audience Details
  • Content Details
  • Device Details
  • Event Details
  • Gender Details
  • Geo Details
  • Google Ads Details
  • Google Ads User Acquisition Details
  • Interest Details
  • Language Details
  • Mobile Details
  • Page Performance Details
  • Properties
  • Stream Details
  • Traffic Source Details
  • User Acquisition Details

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

  • Active users
  • Age
  • Analytics Account ID
  • Analytics Account Name
  • App version
  • Audience ID
  • Audience name
  • Browser
  • City
  • City ID
  • Content ID
  • Content group
  • Content type
  • Conversions
  • Country
  • Country ID
  • Date
  • Device
  • Device brand
  • Device category
  • Device model
  • Engaged sessions
  • Engagement rate
  • Event count
  • Event count per user
  • Event name
  • Event value
  • Events per session
  • First user Google Ads ad group ID
  • First user Google Ads ad group name
  • First user Google Ads ad network type
  • First user campaign
  • First user campaign ID
  • First user medium
  • First user source
  • Gender
  • Hostname
  • Interests
  • Is conversion event
  • Language
  • Language code
  • Mobile model
  • New users
  • OS version
  • Operating system
  • Page path
  • Page path + query string and screen class
  • Page title
  • Page title and screen class
  • Page title and screen name
  • Platform
  • Property ID
  • Property Name
  • Purchase revenue
  • Region
  • Screen resolution
  • Session Google Ads account name
  • Session Google Ads ad group ID
  • Session Google Ads ad group name
  • Session Google Ads ad network type
  • Session Google Ads keyword text
  • Session Google Ads query
  • Session campaign
  • Session campaign ID
  • Session default channel grouping
  • Session medium
  • Session source
  • Sessions
  • Sessions per user
  • Stream ID
  • Stream name
  • Total ad revenue
  • Total revenue
  • Total users
  • Transactions
  • User engagement
  • View in Google Analytics
  • Views

Data View Details: Age Details

  • Age
  • Analytics Account ID
  • Analytics Account Name
  • Conversions
  • Date
  • Engaged sessions
  • Engagement rate
  • New users
  • Property ID
  • Property Name
  • Purchase revenue
  • Sessions
  • Total ad revenue
  • Total revenue
  • Transactions
  • User engagement
  • Views

Data View Details: Audience Details

  • Analytics Account ID
  • Analytics Account Name
  • Audience ID
  • Audience name
  • Conversions
  • Date
  • Engaged sessions
  • Engagement rate
  • New users
  • Property ID
  • Property Name
  • Purchase revenue
  • Sessions
  • Total ad revenue
  • Total revenue
  • Transactions
  • User engagement
  • Views

Data View Details: Content Details

  • Analytics Account ID
  • Analytics Account Name
  • Content ID
  • Content group
  • Content type
  • Conversions
  • Date
  • Engaged sessions
  • Engagement rate
  • New users
  • Property ID
  • Property Name
  • Purchase revenue
  • Sessions
  • Total ad revenue
  • Total revenue
  • Transactions
  • User engagement
  • Views

Data View Details: Device Details

  • Analytics Account ID
  • Analytics Account Name
  • Browser
  • Conversions
  • Date
  • Device category
  • Device model
  • Engaged sessions
  • Engagement rate
  • New users
  • OS version
  • Operating system
  • Property ID
  • Property Name
  • Purchase revenue
  • Screen resolution
  • Sessions
  • Total ad revenue
  • Total revenue
  • Transactions
  • User engagement
  • Views

Data View Details: Event Details

  • Active users
  • Analytics Account ID
  • Analytics Account Name
  • Date
  • Event count
  • Event count per user
  • Event name
  • Event value
  • Events per session
  • Is conversion event
  • Page path + query string and screen class
  • Page title and screen class
  • Page title and screen name
  • Property ID
  • Property Name
  • Sessions

Data View Details: Gender Details

  • Analytics Account ID
  • Analytics Account Name
  • Conversions
  • Date
  • Engaged sessions
  • Engagement rate
  • Gender
  • New users
  • Property ID
  • Property Name
  • Purchase revenue
  • Sessions
  • Total ad revenue
  • Total revenue
  • Transactions
  • User engagement
  • Views

Data View Details: Geo Details

  • Analytics Account ID
  • Analytics Account Name
  • City
  • City ID
  • Conversions
  • Country
  • Country ID
  • Date
  • Engaged sessions
  • Engagement rate
  • New users
  • Property ID
  • Property Name
  • Purchase revenue
  • Region
  • Sessions
  • Total ad revenue
  • Total revenue
  • Transactions
  • User engagement
  • Views

Data View Details: Google Ads Details

  • Analytics Account ID
  • Analytics Account Name
  • Conversions
  • Date
  • Engaged sessions
  • Engagement rate
  • New users
  • Property ID
  • Property Name
  • Purchase revenue
  • Session Google Ads account name
  • Session Google Ads ad group ID
  • Session Google Ads ad group name
  • Session Google Ads ad network type
  • Session Google Ads keyword text
  • Session Google Ads query
  • Sessions
  • Total ad revenue
  • Total revenue
  • Transactions
  • User engagement
  • Views

Data View Details: Google Ads User Acquisition Details

  • Analytics Account ID
  • Analytics Account Name
  • Conversions
  • Date
  • Engaged sessions
  • Engagement rate
  • First user Google Ads ad group ID
  • First user Google Ads ad group name
  • First user Google Ads ad network type
  • New users
  • Property ID
  • Property Name
  • Purchase revenue
  • Sessions
  • Total ad revenue
  • Total revenue
  • Transactions
  • User engagement
  • Views

Data View Details: Interest Details

  • Analytics Account ID
  • Analytics Account Name
  • Conversions
  • Date
  • Engaged sessions
  • Engagement rate
  • Interests
  • New users
  • Property ID
  • Property Name
  • Purchase revenue
  • Sessions
  • Total ad revenue
  • Total revenue
  • Transactions
  • User engagement
  • Views

Data View Details: Language Details

  • Analytics Account ID
  • Analytics Account Name
  • Conversions
  • Date
  • Engaged sessions
  • Engagement rate
  • Language
  • Language code
  • New users
  • Property ID
  • Property Name
  • Purchase revenue
  • Sessions
  • Total ad revenue
  • Total revenue
  • Transactions
  • User engagement
  • Views

Data View Details: Mobile Details

  • Analytics Account ID
  • Analytics Account Name
  • Conversions
  • Date
  • Device
  • Device brand
  • Engaged sessions
  • Engagement rate
  • Mobile model
  • New users
  • Property ID
  • Property Name
  • Purchase revenue
  • Sessions
  • Total ad revenue
  • Total revenue
  • Transactions
  • User engagement
  • Views

Data View Details: Page Performance Details

  • Analytics Account ID
  • Analytics Account Name
  • Conversions
  • Date
  • Engaged sessions
  • Engagement rate
  • Hostname
  • New users
  • Page path
  • Page title
  • Platform
  • Property ID
  • Property Name
  • Purchase revenue
  • Sessions
  • Total ad revenue
  • Total revenue
  • Transactions
  • User engagement
  • Views

Data View Details: Properties

  • Active users
  • Analytics Account ID
  • Analytics Account Name
  • Conversions
  • Date
  • Engaged sessions
  • Engagement rate
  • New users
  • Property ID
  • Property Name
  • Purchase revenue
  • Sessions
  • Sessions per user
  • Total ad revenue
  • Total revenue
  • Total users
  • Transactions
  • User engagement
  • View in Google Analytics
  • Views

Data View Details: Stream Details

  • Analytics Account ID
  • Analytics Account Name
  • App version
  • Conversions
  • Date
  • Engaged sessions
  • Engagement rate
  • New users
  • Property ID
  • Property Name
  • Purchase revenue
  • Sessions
  • Stream ID
  • Stream name
  • Total ad revenue
  • Total revenue
  • Transactions
  • User engagement
  • Views

Data View Details: Traffic Source Details

  • Analytics Account ID
  • Analytics Account Name
  • Conversions
  • Date
  • Engaged sessions
  • Engagement rate
  • New users
  • Property ID
  • Property Name
  • Purchase revenue
  • Session campaign
  • Session campaign ID
  • Session default channel grouping
  • Session medium
  • Session source
  • Sessions
  • Total ad revenue
  • Total revenue
  • Transactions
  • User engagement
  • Views

Data View Details: User Acquisition Details

  • Analytics Account ID
  • Analytics Account Name
  • Conversions
  • Date
  • Engaged sessions
  • Engagement rate
  • First user campaign
  • First user campaign ID
  • First user medium
  • First user source
  • New users
  • Property ID
  • Property Name
  • Purchase revenue
  • Sessions
  • Total ad revenue
  • Total revenue
  • Transactions
  • User engagement
  • Views

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