Google Ads Search

Bring multi-channel support to campaigns and the ability to respond to real time changes in the market.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
% New Sessions Account ID
Account Name Active View Viewable CTR
Active View avg. CPM Active View measurable cost
Active View measurable impr. Active View viewable impressions
Ad Event Type Ad Group
Ad Group ID Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Type
Ad ID Ad Label IDs
Ad Labels Ad Preview
Ad State Ad Strength
Ad Type Adjusted Content Impression Share
Adjusted Content Impression Share 10 Percent Adjusted Content Impression Share 5 Percent
Adjusted Content Impression Share Old Adjusted Display Impression Share
Adjusted Search Click Share Adjusted Search Impression Share
Adjusted Search Impression Share 10 Percent Adjusted Search Impression Share 5 Percent
Adjusted Search Impression Share Old Adwords Metro ID
All Conv. All Conv.
All Conv. All Conv. Rate
All Conv. Rate All Conv. Value
All Conv. Value All conv. (by conv. time)
All conv. value (by conv. time) All conv. value / cost
App Final URL App Final URL
Approval Status Asset ID at Google Ads
Asset Sub Type Asset Type
Associated Ad Groups Associated Ad Groups Number
Associated Campaigns Associated Campaigns Number
Audience ID Audience Type
Average Mobile Friendly Clicks Rate Average Valid AMP Click Rate
Average Video 100% Completes Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Avg. Bounce Rate Avg. CPC
Avg. CPC Avg. CPC
Avg. CPM Avg. CPM
Avg. CPM Avg. CPV
Avg. CPV Avg. Client CPC
Avg. Client CPM Avg. Client CPV
Avg. Cost Avg. Daily Content Impr. share
Avg. Daily Cost Avg. Daily Display Impr. Share
Avg. Daily Display Lost IS (budget) Avg. Daily Display Lost IS (rank)
Avg. Daily Search Exact match IS Avg. Daily Search Impr. Share
Avg. Daily Search Impr. Share Avg. Daily Search Lost IS (budget)
Avg. Daily Search Lost IS (rank) Avg. session duration
Bid Strategy ID Bid Strategy Name
Bid Strategy Type Bid adj.
Bidding Strategy Budget Id
Budget Period CTR
CTR Call Tracking DisplayLocation
Call Type Call ad business name
Call ad call tracking enabled? Call ad conversion action
Call ad conversion behavior Call ad disable call conversion?
Call ad phone number verification URL Call-only ad phone number
Caller Area Code Caller Country Code
Campaign End Date Campaign ID
Campaign ID Campaign Label IDs
Campaign Labels Campaign Name
Campaign Network(s) Campaign Serving Status
Campaign Start Date Campaign State
Campaign Subtype Campaign Type
Canonical Name Category (1st level)
Category (2nd level) Category (3rd level)
Category (4th level) Category (5th level)
City Click Type
Clicks Client All Conv. Value / Cost
Client Avg. Daily Cost Client Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Content Lost IS (rank)
Conv. value (by conv. time) Conversion Action Name
Conversion Adjustment Conversion Category
Conversion Rate Conversion Rate
Conversion Rate Conversion Source
Conversion Tracker ID Conversions
Conversions Conversions (by conv. time)
Cost Cost
Cost / All Conv. Cost / all conv.
Cost Per All Conv. Cost Per Conversion
Cost Per Conversion Cost Per View-Through Conversion
Cost Per View-Through Conversion Country / Territory (User location)
Criteria ID Criteria Type
Cross-Device Conv. Cross-device conv.
Currency Custom Parameter
Custom label 0 Custom label 1
Custom label 2 Custom label 3
Custom label 4 Customer Name
Daily Budget Daily Budget
Date Days to Conversion
Days to Conversion or Adjustment Default max. CPC
Description Description 1
Description 1 Asset ID Description 2
Description 2 Asset ID Description Line 1
Description Line 2 Details
Device Display URL
Domain Duration (seconds)
Dynamically Generated Headline End Date
End Time Engagement Rate
Engagements Enhanced CPV Enabled
Enhanced Cpc Enabled Example of responsive display ad marketing image
Example of responsive display ad square logo Example of responsive display ad square marketing image
Example of responsive display ad video Example of responsive display ad video title
Example of returned responsive display ad logo Expanded Final URL
Expanded Text Ad Description 2 Expanded Text Ad Headline 3
Final URL Final URLs
First Page CPC Gmail Clicks to Website
Gmail Forwards Gmail Saves
Headline 1 Headline 1
Headline 1 Asset ID Headline 2
Headline 2 Headline 2 Asset ID
Height Hour of Day
Image Ad Preview Image Preview
Image Preview Link Image ad height
Image ad name Image ad preview height
Image ad preview image url Image ad preview width
Image ad size Image ad width
Impr. (Absolute Top) % Impr. (Top) %
Impressions Impressions
Interaction Types Interactions
Interactions Rate Invalid Click Rate
Invalid Clicks Is Budget Explicitly Shared
Is Self Action Is negative
Is targeting location? Item Id
Item State Keyword
Keyword / Placement Keyword ID
Keyword Label IDs Keyword Labels
Keyword/Placement destination URL Language
Location ID Location Type
Long Headline MC ID
Match type Matching Keyword
Max CPC source Max CPM Source
Max. CPC Max. CPC Source
Max. CPM Max. CPV
Max. CPV Source Metro (User location)
Metro area Mobile Final URL
Mobile Final URL Mobile Speed Score
Month Most Specific Location ID
Network Pages / session
Partition Type Path1
Path2 Phone calls
Phone impressions Placeholder
Placement Placement State
Possible Content Impressions Possible Display Impressions
Possible Search Impressions Post Click Quality Score
Postal Code (User location) Product Partition ID
Product Title Product type (1st level)
Product type (2nd level) Product type (3rd level)
Product type (4th level) Product type (5th level)
Quality Score Quarter
Query Match Type with Variant Region (User location)
Relative CTR% Resource Name
Responsive display ad accent color Responsive display ad allow flexible color?
Responsive display ad call-to-action text Responsive display ad display ad format setting
Responsive display ad main color Responsive display ad price prefix
Responsive display ad promo text Review State
Search (Absolute Top) IS Search (Top) IS
Search Exact Match Impression Share Search Term
Served Assets Details Short Headline
Source Start Date
Start Time Status
Status Store ID
Summary Daily Budget Target Type
Time Zone Top of Page CPC
Total Calls Total Conv. Value / cost
Total conv. value Tracking Template
Trueview Video Views Type
URL URL
Unexpanded Final URL User List ID
User List Name Value / All Conv.
Value / All Conv. Value / All Conv.
Value / All Conv. Value / All Conv.
Value / Conv Value / Conv.
Value / Conv. Value / Conv. (by conv. time)
Value / all conv. (by conv. time) Value Per Conv
Video Preview
Video View Rate Video Views
View in search results View-through conv.
View-through conv. Week
Width
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Audience
Audience ID Audience Type
Audience State User List ID
User List Name Associated Ad Groups
Associated Campaigns Associated Ad Groups Number
Associated Campaigns Number CTR
Avg. CPC Avg. CPM
Impr. (Absolute Top) % Active View measurable impr.
Active View measurable cost Active View Viewable CTR
All Conv. All Conv. Value
All Conv. Rate Avg. Cost
Avg. Daily Cost Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Average Video 100% Completes Avg. CPV
Conversions Total conv. value
Cost Per All Conv. Cross-device conv.
Clicks Gmail Saves
Gmail Forwards Gmail Clicks to Website
Impressions Cost
Engagements Interactions
Impr. (Top) % Video Views
Video View Rate View-through conv.
Conversions (by conv. time) Conv. value (by conv. time)
Value / Conv. (by conv. time) All conv. (by conv. time)
All conv. value (by conv. time) Value / all conv. (by conv. time)
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost Per View-Through Conversion
Client Cost per All Conv. Max. CPC
Max. CPM Max. CPC Source
Max. CPM Source Final URL
Mobile Final URL Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Audience
Audience ID Audience Type
Audience State User List ID
User List Name Audience Type
Click Type Device
Final URL Mobile Final URL
Max. CPC Max. CPM
Max. CPC Source Max. CPM Source
Active View avg. CPM Active View viewable impressions
Active View measurable cost Active View measurable impr.
Active View Viewable CTR All conv. (by conv. time)
All Conv. All conv. value (by conv. time)
Avg. CPC Avg. CPM
Avg. Daily Cost Clicks
Conversions Total conv. value
Conversions (by conv. time) Conversion Rate
Cost / All Conv. Cost
Cross-device conv. CTR
Gmail Clicks to Website Gmail Forwards
Gmail Saves Total Impressions
Interactions Value / all conv. (by conv. time)
Value / Conv. (by conv. time) Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Associated Ad Groups Associated Campaigns
Associated Ad Groups Number Associated Campaigns Number
Date
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Ad Group ID
Ad Group Click Type
Device Total Impressions
Clicks Cost
CTR Active View viewable impressions
Avg. CPC Avg. CPM
Conversions Conversion Rate
View-through conv. Total conv. value
Cost Per View-Through Conversion Cost Per Conversion
All Conv. Value All Conv.
Active View measurable impr. Active View measurable cost
Cross-device conv. Gmail Saves
Gmail Forwards Gmail Clicks to Website
Interactions Avg. Daily Cost
Conversions (by conv. time) Conv. value (by conv. time)
Value / Conv. (by conv. time) All conv. (by conv. time)
All conv. value (by conv. time) Value / all conv. (by conv. time)
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Conversion Action ID
Conversion Action Name Conversion Category
Network Conversions
View Through Conv. All Conv.
All Conv. Value Cross-Device Conversions
Conv. Value Value / Conv
Value / All Conv. Conversions (by conv. time)
Conv. value (by conv. time) Value / Conv. (by conv. time)
All conv. (by conv. time) All conv. value (by conv. time)
Value / all conv. (by conv. time) Date
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Ad Group
Ad Group ID Network
Ad Group Status Ad Group Type
Default max. CPC Max. CPM
Total Calls Relative CTR%
All Conv. All Conv. Rate
Bid Strategy ID Bid Strategy Name
Bid Strategy Type Max. CPV
Ad Group Label IDs Ad Group Labels
Tracking URL template Impressions
Clicks Cost
CTR Avg. CPC
Avg. CPM Conversions
Conversion Rate View-through conv.
Total conv. value Cost Per View-Through Conversion
Cost Per Conversion All Conv. Value
Active View viewable impressions Active View measurable impr.
Active View measurable cost Active View Viewable CTR
Pages / session Avg. session duration
Avg. Daily Content Impr. share Content Lost IS (rank)
Avg. Daily Display Lost IS (rank) Avg. Daily Display Impr. Share
Cross-device conv. Gmail Saves
Gmail Forwards Gmail Clicks to Website
Engagements Interactions
Phone impressions Phone calls
% New Sessions Avg. Daily Cost
Possible Search Impressions Adjusted Search Impression Share
Adjusted Search Impression Share Old Adjusted Search Impression Share 5 Percent
Adjusted Search Impression Share 10 Percent Possible Display Impressions
Adjusted Display Impression Share Possible Content Impressions
Adjusted Content Impression Share Adjusted Content Impression Share Old
Adjusted Content Impression Share 5 Percent Adjusted Content Impression Share 10 Percent
Impr. (Absolute Top) % Impr. (Top) %
Avg. Daily Search Exact match IS Avg. Daily Search Impr. Share
Search (Absolute Top) IS Search (Top) IS
Avg. Daily Search Lost IS (rank) Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Average Video 100% Completes Avg. CPV
Video Views Video View Rate
Conversions (by conv. time) Conv. value (by conv. time)
Value / Conv. (by conv. time) All conv. (by conv. time)
All conv. value (by conv. time) Value / all conv. (by conv. time)
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost Per Conversion
Client Cost Per View-Through Conversion Date
Ad Preview Image Ad Preview
Expanded Text Ad Description 2 Expanded Text Ad Headline 3
Call-only ad phone number Ad Group ID
Ad Group Ad Group State
Campaign Serving Status Ad Group Label IDs
Ad Group Labels Campaign ID
Campaign Name Campaign State
Currency Time Zone
Campaign Type Campaign Subtype
Account ID Account Name
Campaign Label IDs Campaign Labels
Campaign Start Date Campaign End Date
Ad (Headline) Ad ID
Ad Type Ad State
Ad Strength Final URL
Network Image ad name
Image ad height Image ad width
Image ad size Image ad preview height
Image ad preview width Image ad preview image url
Description Description Line 1
Description Line 2 Long Headline
Short Headline Headline 1
Headline 2 App Final URL
Mobile Final URL Path1
Path2 Display URL
Ad Label IDs Ad Labels
Call ad business name Call ad call tracking enabled?
Call ad disable call conversion? Call ad phone number verification URL
Call ad conversion action Call ad conversion behavior
Example of returned responsive display ad logo Example of responsive display ad square logo
Example of responsive display ad marketing image Example of responsive display ad square marketing image
Example of responsive display ad video Example of responsive display ad video title
Responsive display ad display ad format setting
Responsive display ad main color Responsive display ad accent color
Responsive display ad allow flexible color? Responsive display ad call-to-action text
Responsive display ad price prefix Responsive display ad promo text
Impressions Clicks
Cost CTR
Avg. CPC Avg. CPM
Conversions Conversion Rate
View-through conv. Total conv. value
Cost Per View-Through Conversion Cost Per Conversion
Active View measurable impr. Active View measurable cost
Active View Viewable CTR Active View viewable impressions
All Conv. All Conv. Value
Cross-device conv. Gmail Saves
Gmail Forwards Gmail Clicks to Website
Engagements Interactions
Avg. Daily Cost Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Average Video 100% Completes Avg. CPV
Video Views Video View Rate
Conversions (by conv. time) Conv. value (by conv. time)
Value / Conv. (by conv. time) All conv. (by conv. time)
All conv. value (by conv. time) Value / all conv. (by conv. time)
Pages / session Avg. session duration
Avg. Bounce Rate % New Sessions
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Date
Device Ad Preview
Image Ad Preview Ad Group ID
Ad Group Ad Group State
Campaign Serving Status Ad Group Label IDs
Ad Group Labels Campaign ID
Campaign Name Campaign State
Currency Time Zone
Campaign Type Campaign Subtype
Account ID Account Name
Campaign Label IDs Campaign Labels
Campaign Start Date Campaign End Date
Ad (Headline) Ad ID
Ad Type Ad State
Ad Strength Final URL
Image ad name Image ad height
Image ad width Image ad size
Image ad preview height Image ad preview width
Image ad preview image url Description
Description Line 1 Description Line 2
Long Headline Short Headline
Headline 1 Headline 2
App Final URL Mobile Final URL
Path1 Path2
Display URL Ad Label IDs
Ad Labels Call ad business name
Call ad call tracking enabled? Call ad disable call conversion?
Call ad phone number verification URL Call ad conversion action
Call ad conversion behavior Example of returned responsive display ad logo
Example of responsive display ad square logo Example of responsive display ad marketing image
Example of responsive display ad square marketing image Example of responsive display ad video
Example of responsive display ad video title
Responsive display ad display ad format setting Responsive display ad main color
Responsive display ad accent color Responsive display ad allow flexible color?
Responsive display ad call-to-action text Responsive display ad price prefix
Responsive display ad promo text Impressions
Clicks Cost
CTR Avg. CPC
Avg. CPM Conversions
Conversion Rate View-through conv.
Total conv. value Cost Per View-Through Conversion
Cost Per Conversion Active View measurable impr.
Active View measurable cost Active View Viewable CTR
Active View viewable impressions All Conv.
All Conv. Value Cross-device conv.
Gmail Saves Gmail Forwards
Gmail Clicks to Website Engagements
Interactions Avg. Daily Cost
Average Video 25% Completes Average Video 50% Completes
Average Video 75% Completes Average Video 100% Completes
Avg. CPV Video Views
Video View Rate Conversions (by conv. time)
Conv. value (by conv. time) Value / Conv. (by conv. time)
All conv. (by conv. time) All conv. value (by conv. time)
Value / all conv. (by conv. time) Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Avg. Client CPV
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Duration (seconds)
End Time Start Time
Status Call Type
Caller Country Code Caller Area Code
Network Call Tracking DisplayLocation
Date
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Audience
Audience ID Audience Type
Audience State User List ID
User List Name CTR
Avg. CPC Avg. CPM
Impr. (Absolute Top) % Active View measurable impr.
Active View measurable cost Active View Viewable CTR
All Conv. All Conv. Value
All Conv. Rate Avg. Cost
Avg. Daily Cost Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Average Video 100% Completes Avg. CPV
Conversions Total conv. value
Cost Per All Conv. Cross-device conv.
Clicks Gmail Saves
Gmail Forwards Gmail Clicks to Website
Impressions Cost
Engagements Interactions
Impr. (Top) % Video Views
Video View Rate View-through conv.
Conversions (by conv. time) Conv. value (by conv. time)
Value / Conv. (by conv. time) All conv. (by conv. time)
All conv. value (by conv. time) Value / all conv. (by conv. time)
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost Per View-Through Conversion
Client Cost per All Conv. Date
Campaign Name Campaign State
Currency Time Zone
Campaign Type Campaign Subtype
Account ID Account Name
Campaign Label IDs Campaign Labels
Campaign Start Date Campaign End Date
Ad Network Click Type
Device Campaign
Campaign ID Bid Strategy ID
Bid Strategy Name Enhanced CPV Enabled
Serving Status Active View viewable impressions
Total Impressions Clicks
Cost CTR
Avg. CPC Avg. CPM
Conversions Conversion Rate
Total conv. value Cost Per View-Through Conversion
Cost Per Conversion Active View measurable impr.
Active View measurable cost All Conv. Value
All Conv. Avg. Daily Cost
Cross-device conv. Gmail Saves
Gmail Forwards Gmail Clicks to Website
Conversions (by conv. time) Conv. value (by conv. time)
Invalid Clicks Invalid Click Rate
Value / Conv. (by conv. time) All conv. (by conv. time)
All conv. value (by conv. time) Value / all conv. (by conv. time)
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Date
Campaign Name Campaign State
Currency Time Zone
Campaign Type Campaign Subtype
Account ID Account Name
Campaign Label IDs Campaign Labels
Campaign Start Date Campaign End Date
Extension (upgraded) Asset ID at Google Ads
Type Status
Source Final URLs
CTR Avg. CPC
Avg. CPM All Conv.
All Conv. Value All Conv. Rate
Avg. Cost Avg. Daily Cost
Conversions Total conv. value
Cost Per All Conv. Cross-device conv.
Clicks Impressions
Cost Engagements
Interactions Phone impressions
Phone calls Avg. CPV
Video Views Video View Rate
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost Per Conversion
Client Cost per All Conv. Date
Campaign Name Campaign State
Currency Time Zone
Campaign Type Campaign Subtype
Account ID Account Name
Campaign Label IDs Campaign Labels
Campaign Start Date Campaign End Date
Campaign ID Location ID
Name Canonical Name
Target Type Status
Country Region
City Interaction Types
Avg. CPC Avg. CPM
Avg. CPV All Conv.
Avg. Daily Cost Conversions
Clicks Impressions
Cost CTR
Engagements Interactions
Conversion Rate Cost / All Conv.
Cost Per View-Through Conversion Video Views
View-through conv. Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Avg. Client CPV
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Date
Campaign ID Campaign Name
Campaign Network(s) Network
Account Currency Code Account ID
Account Name Account Time Zone
Bidding Strategy Budget Id
Campaign State Customer Descriptive Name
Enhanced Cpc Enabled Daily Budget
Summary Daily Budget Is Budget Explicitly Shared
Budget Period Start Date
End Date Campaign Subtype
Campaign Type Bid Strategy ID
Bid Strategy Name Serving Status
Campaign Label IDs Campaign Labels
Tracking URL template Avg. Daily Display Lost IS (budget)
All Conv. Cost / all conv.
All conv. value / cost Total Conv. Value / cost
Trueview Video Views Video View Rate
All Conv. Rate Impressions
Clicks Cost
CTR Avg. CPC
Avg. CPM Conversions
Conversion Rate View-through conv.
Total conv. value Cost Per View-Through Conversion
Cost Per Conversion Active View measurable impr.
Active View measurable cost All Conv. Value
Active View viewable impressions Relative CTR%
Avg. CPV Video Views
Pages / session Avg. session duration
Avg. Bounce Rate Avg. Daily Content Impr. share
Content Lost IS (rank) Avg. Daily Display Lost IS (rank)
Avg. Daily Display Impr. Share Cross-device conv.
Gmail Saves Gmail Forwards
Gmail Clicks to Website Engagements
Interactions Invalid Clicks
Invalid Click Rate Phone impressions
Phone calls % New Sessions
Avg. Daily Cost Possible Search Impressions
Adjusted Search Impression Share Adjusted Search Impression Share Old
Adjusted Search Impression Share 5 Percent Adjusted Search Impression Share 10 Percent
Possible Display Impressions Adjusted Display Impression Share
Possible Content Impressions Adjusted Content Impression Share
Adjusted Content Impression Share Old Adjusted Content Impression Share 5 Percent
Adjusted Content Impression Share 10 Percent Impr. (Absolute Top) %
Impr. (Top) % Avg. Daily Search Exact match IS
Avg. Daily Search Impr. Share Search (Absolute Top) IS
Search (Top) IS Avg. Daily Search Lost IS (rank)
Avg. Daily Search Lost IS (budget) Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Average Video 100% Completes Conversions (by conv. time)
Conv. value (by conv. time) Value / Conv. (by conv. time)
All conv. (by conv. time) All conv. value (by conv. time)
Value / all conv. (by conv. time) Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Avg. Client CPV
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost / All Conv. Client All Conv. Value / Cost
Date
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Network
Canonical Name Country / Territory (User location)
Region (User location) City (User location)
Is targeting location? Impressions
Clicks Cost
CTR Avg. CPC
Avg. CPM Conversions
Conversion Rate View-through conv.
Total conv. value Cost Per View-Through Conversion
Cost Per Conversion All Conv.
All Conv. Value Cross-device conv.
Interactions Avg. CPV
Video Views Video View Rate
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Date
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Network
Most Specific Location ID Most Specific Location Name
Most Specific Location Canonical Name Country / Territory (User location)
Region (User location) City (User location)
Is targeting location? Conversion Tracker ID
Conversion Name Conversion Category
Value / All Conv. Value / Conv.
All Conv. All Conv. Value
Conversions Total conv. value
Cross-device conv. View-through conv.
Date
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Campaign Serving Status
Daily Budget Conversion Action ID
Conversion Action Name Conversion Category
Network Conversions
View Through Conv. All Conv.
All Conv. Value Cross-Device Conversions
Conv. Value Value / Conv
Value / All Conv. Campaign Label IDs
Campaign Labels Conversions (by conv. time)
Conv. value (by conv. time) Value / Conv. (by conv. time)
All conv. (by conv. time) All conv. value (by conv. time)
Value / all conv. (by conv. time) Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Keyword
Conversion Action ID Conversion Action Name
Conversion Category Network
Keyword ID Status
Is negative Match type
Max. CPC Max. CPM
Top of Page CPC First Page CPC
Mobile Final URL Final URL
Conversions Total conv. value
All Conv. All Conv. Value
Cross-device conv. View-through conv.
Conversions (by conv. time) Conv. value (by conv. time)
Value / Conv. (by conv. time) All conv. (by conv. time)
All conv. value (by conv. time) Value / all conv. (by conv. time)
Date
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Conversion Action Name
Conversion Category Conversion Tracker ID
Network Adwords Metro ID
Metro (Geo data) Conversions
Total conv. value All Conv.
All Conv. Value Cross-device conv.
View-through conv. Date
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Conversion Action Name
Conversion Category Ad Event Type
Days to Conversion Days to Conversion or Adjustment
Conversion Source Conversion Adjustment
Daily Budget Campaign Label IDs
Campaign Labels Conversions
Value / All Conv. All Conv.
All Conv. Value Cross-device conv.
Total conv. value Conversions (by conv. time)
Conv. value (by conv. time) Value / Conv. (by conv. time)
All conv. (by conv. time) All conv. value (by conv. time)
Value / all conv. (by conv. time) Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Criteria ID
Criteria Criteria Name
Criteria Type Device
Week Month
Quarter Max. CPV
Max. CPV Source Keyword/Placement destination URL
App Final URL Mobile Final URL
Final URL Is Negative
Max. CPC Max. CPM
Max. CPC Source Avg. CPC
Avg. CPM Active View avg. CPM
Active View viewable impressions Active View measurable impr.
Active View measurable cost All Conv.
All Conv. Value Cross-device conv.
Engagements Interactions
Avg. Daily Cost Conversions
Total conv. value Conversion Rate
Cost / All Conv. Cost Per View-Through Conversion
Clicks Impressions
Cost CTR
Engagement Rate Value Per Conv
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Device
Impressions Clicks
Cost CTR
Avg. CPC Avg. CPM
Conversions Conversion Rate
View-through conv. Total conv. value
Cost Per View-Through Conversion Cost Per Conversion
Active View viewable impressions Active View measurable impr.
Active View measurable cost All Conv.
All Conv. Value Cross-device conv.
Engagements Interactions
All Conv. Rate Active View Viewable CTR
Avg. Cost Cost Per All Conv.
Impr. (Absolute Top) % Impr. (Top) %
Search (Absolute Top) IS Search (Top) IS
Average Video 25% Completes Average Video 50% Completes
Average Video 75% Completes Average Video 100% Completes
Avg. CPV Video Views
Video View Rate Conversions (by conv. time)
Conv. value (by conv. time) Value / Conv. (by conv. time)
All conv. (by conv. time) All conv. value (by conv. time)
Value / all conv. (by conv. time) Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Avg. Client CPV
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Gender
Gender State Network
Max. CPC Source Max. CPM Source
Final URL Mobile Final URL
Is Negative Max. CPM
Active View viewable impressions Active View measurable cost
Active View measurable impr. Active View Viewable CTR
All Conv. Value Conversion Rate
All Conv. Avg. CPM
Avg. CPC Avg. CPV
Avg. Daily Cost Average Video 100% Completes
Average Video 25% Completes Average Video 50% Completes
Average Video 75% Completes Clicks
Conversions Conversion Rate
Cost / All Conv. Cost Per View-Through Conversion
Cross-device conv. CTR
Engagements Gmail Clicks to Website
Gmail Forwards Gmail Saves
Impressions Interactions
Cost View-through conv.
Video View Rate Video Views
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Household Income
Avg. CPC Avg. CPM
All Conv. All Conv. Value
All Conv. Rate Avg. Cost
Conversions Total conv. value
Cost Per All Conv. Cross-device conv.
Clicks CTR
Impressions Cost
Engagements Engagement Rate
Interactions Interactions Rate
Avg. CPV Value Per Conv
Video Views Video View Rate
View-through conv. Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Avg. Client CPV
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Keyword ID
Keyword Click Type
Device Top of Page CPC
First Page CPC Active View viewable impressions
Total Impressions Clicks
Cost CTR
Avg. CPC Avg. CPM
Conversions Conversion Rate
View-through conv. Total conv. value
Cost Per View-Through Conversion Cost Per Conversion
All Conv. All Conv. Value
Active View measurable impr. Active View measurable cost
Cross-device conv. Gmail Saves
Gmail Forwards Gmail Clicks to Website
Interactions Avg. Daily Cost
Post Click Quality Score Quality Score
Conversions (by conv. time) Conv. value (by conv. time)
Value / Conv. (by conv. time) All conv. (by conv. time)
All conv. value (by conv. time) Value / all conv. (by conv. time)
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Keyword ID
Dynamically Generated Headline Search Term
URL Avg. CPC
Avg. CPM All Conv. Rate
All Conv. Value Impressions
Clicks Cost
CTR Conversions
Total conv. value Conversion Rate
All Conv. Cross-device conv.
Cost / All Conv. Cost Per Conversion
Value / Conv. Value / All Conv.
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Client Cost per All Conv. Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign Name Campaign State
Currency Time Zone
Campaign Type Campaign Subtype
Account ID Account Name
Campaign Label IDs Campaign Labels
Campaign Start Date Campaign End Date
Campaign ID Keyword ID
Keyword Network
Is negative Match type
Max. CPC Max. CPM
Top of Page CPC First Page CPC
Status View in search results
Bid Strategy ID Bid Strategy Name
Bid Strategy Type Mobile Final URL
Final URL Keyword Label IDs
Keyword Labels Active View viewable impressions
Impressions Clicks
Cost CTR
Avg. CPC Avg. CPM
Conversions Conversion Rate
View-through conv. Total conv. value
Cost Per View-Through Conversion Cost Per Conversion
All Conv. All Conv. Value
Active View measurable impr. Active View measurable cost
Active View Viewable CTR Pages / session
Avg. session duration Cross-device conv.
Gmail Saves Gmail Forwards
Gmail Clicks to Website Engagements
Interactions % New Sessions
Avg. Daily Cost Post Click Quality Score
Quality Score Search Exact Match Impression Share
Avg. Daily Search Impr. Share Possible Search Impressions
Adjusted Search Impression Share Adjusted Search Impression Share Old
Adjusted Search Impression Share 5 Percent Adjusted Search Impression Share 10 Percent
Impr. (Absolute Top) % Impr. (Top) %
Search (Absolute Top) IS Search (Top) IS
Average Video 25% Completes Average Video 50% Completes
Average Video 75% Completes Average Video 100% Completes
Avg. CPV Video Views
Video View Rate Conversions (by conv. time)
Conv. value (by conv. time) Value / Conv. (by conv. time)
All conv. (by conv. time) All conv. value (by conv. time)
Value / all conv. (by conv. time) Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Avg. Client CPV
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Customer Descriptive Name
Unexpanded Final URL Expanded Final URL
Mobile Speed Score Avg. CPC
Avg. CPM Average Mobile Friendly Clicks Rate
Average Valid AMP Click Rate Conversions
Total conv. value Cross-device conv.
Clicks Impressions
Cost CTR
Conversion Rate Cost / All Conv.
Value / Conv. Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Date
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Country / Territory
Region City
Metro area All Conv.
All Conv. Value Cross-Device Conv.
Avg. Daily Cost Total conv. value
Clicks Impressions
Cost Interactions
Video Views Video View Rate
CTR Avg. CPC
Avg. CPM Avg. CPV
Conversions View-through conv.
Cost Per View-Through Conversion Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Avg. Client CPV
Client Cost Per Conversion Client Cost Per View-Through Conversion
Date
Campaign Name Campaign State
Currency Time Zone
Campaign Type Campaign Subtype
Account ID Account Name
Campaign Label IDs Campaign Labels
Campaign Start Date Campaign End Date
Campaign ID Most Specific Location Canonical Name
Country / Territory Region
City Metro area
Network Impressions
Clicks Cost
CTR Avg. CPC
Avg. CPM Conversions
Conversion Rate View-through conv.
Total conv. value Cost Per View-Through Conversion
Cost Per Conversion All Conv.
All Conv. Value Cross-device conv.
Interactions Avg. Daily Cost
Avg. CPV Video Views
Video View Rate Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Avg. Client CPV
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Date
Ad Group Ad Group State
Campaign Serving Status Ad Group Label IDs
Ad Group Labels Campaign ID
Campaign Name Campaign State
Currency Time Zone
Campaign Type Campaign Subtype
Account ID Account Name
Campaign Label IDs Campaign Labels
Campaign Start Date Campaign End Date
Customer Name Ad Group ID
Country / Territory Region
City Metro area
Impressions Clicks
Cost CTR
Avg. CPC Avg. CPM
Conversions Conversion Rate
View-through conv. Total conv. value
Cost Per View-Through Conversion Cost Per Conversion
All Conv. All Conv. Value
Conversions Cross-device conv.
Interactions Avg. Daily Cost
Avg. CPV Video Views
Video View Rate Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Avg. Client CPV
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Date
Campaign Name Campaign State
Currency Time Zone
Campaign Type Campaign Subtype
Account ID Account Name
Campaign Label IDs Campaign Labels
Campaign Start Date Campaign End Date
Campaign ID Network
Country / Territory Region
City Metro area
Most Specific Location Canonical Name
Location Type Target Type
Impressions Clicks
Cost CTR
Avg. CPC Avg. CPM
Conversions Conversion Rate
View-through conv. Total conv. value
Cost Per View-Through Conversion Cost Per Conversion
All Conv. All Conv. Value
Cross-device conv. Interactions
Avg. CPV Video Views
Video View Rate Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Avg. Client CPV
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Date
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Network
Canonical Name Country / Territory (User location)
Metro (User location) Is targeting location?
Impressions Clicks
Cost CTR
Avg. CPC Avg. CPM
Conversions Conversion Rate
View-through conv. Total conv. value
Cost Per View-Through Conversion Cost Per Conversion
All Conv. All Conv. Value
All Conv. Rate Cost Per All Conv.
Cross-device conv. Interactions
Avg. CPV Video Views
Video View Rate Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Avg. Client CPV
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Date
Ad Group Ad Group State
Campaign Serving Status Ad Group Label IDs
Ad Group Labels Campaign ID
Campaign Name Campaign State
Currency Time Zone
Campaign Type Campaign Subtype
Account ID Account Name
Campaign Label IDs Campaign Labels
Campaign Start Date Campaign End Date
Ad ID Asset Name
Asset Type Asset Sub Type
Review State Height
Width Image Preview
Image Preview Link
Video Preview Ad Group ID
Date
Ad Group Ad Group State
Campaign Serving Status Ad Group Label IDs
Ad Group Labels Campaign ID
Campaign Name Campaign State
Currency Time Zone
Campaign Type Campaign Subtype
Account ID Account Name
Campaign Label IDs Campaign Labels
Campaign Start Date Campaign End Date
Ad ID Ad Group ID
Network Resource Name
Served Assets Details Asset Type
Ad Type Headline 1 Asset ID
Headline 2 Asset ID Description 1 Asset ID
Description 2 Asset ID Final URLs
Headline 1 Headline 2
Description 1 Description 2
Ad Preview Impressions
Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Customer Name
Parental Status Parental Status State
Final URL Mobile Final URL
Interaction Types Is negative
Max. CPC Max. CPM
Max. CPC Source Max. CPM Source
Avg. CPC Avg. CPM
Active View measurable cost Active View measurable impr.
Active View Viewable CTR Active View viewable impressions
All Conv. All Conv. Rate
All Conv. Value Avg. Daily Cost
Engagements Interactions
Conversions Total conv. value
Cross-device conv. Clicks
Impressions Cost
Avg. CPV Video Views
Video View Rate CTR
Conversion Rate Cost / All Conv.
Avg. Cost Gmail Saves
Gmail Forwards Gmail Clicks to Website
View-through conv. Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Avg. Client CPV
Client Cost Per View-Through Conversion Client Cost per All Conv.
Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Product Partition ID
Partition Type Device
Week Month
Quarter Click Type
Max. CPC Is Negative
Tracking Template Custom Parameter
Avg. CPC Avg. CPM
All Conv. All Conv. Value
Cross-device conv. Avg. Daily Cost
Conversions Total conv. value
Clicks Total Impressions
Cost CTR
Value Per Conv Cost / All Conv.
Conversion Rate Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Client Cost Per Conversion
Client Cost per All Conv. Date
Placeholder Ad Group ID
Ad Group Ad Group State
Campaign Serving Status Ad Group Label IDs
Ad Group Labels Campaign ID
Campaign Name Campaign State
Currency Time Zone
Campaign Type Campaign Subtype
Account ID Account Name
Campaign Label IDs Campaign Labels
Campaign Start Date Campaign End Date
Type Network
Details Is Self Action
Approval Status Item State
Impressions CTR
Avg. CPC Avg. CPM
All Conv. All Conv. Value
Cross-device conv. Engagements
Interactions Avg. Daily Cost
Cost / All Conv. Conversions
Total conv. value Clicks
Cost Avg. CPV
Video Views Video View Rate
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost Per Conversion
Client Cost per All Conv. Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Placement
Is negative Max. CPC
Max. CPM Bid adj.
Max CPC source Max CPM Source
Mobile Final URL Final URLs
Placement State Active View viewable impressions
Impressions Clicks
Cost CTR
Avg. CPC Avg. CPM
Conversions Conversion Rate
View-through conv. Total conv. value
Cost Per View-Through Conversion Cost Per Conversion
Active View measurable impr. Active View measurable cost
All Conv. All Conv. Value
Cross-device conv. Gmail Saves
Gmail Forwards Gmail Clicks to Website
Engagements Interactions
Avg. Daily Cost Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Average Video 100% Completes Avg. CPV
Video Views Video View Rate
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Date
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Network
Canonical Name Country / Territory (User location)
Region (User location) Postal Code (User location)
Is targeting location? Impressions
Clicks Cost
CTR Avg. CPC
Avg. CPM Conversions
Conversion Rate View-through conv.
Total conv. value Cost Per View-Through Conversion
Cost Per Conversion All Conv.
All Conv. Value Cross-device conv.
Interactions Avg. CPV
Video Views Video View Rate
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Customer Name
Network Search Term
Query Match Type with Variant Matching Keyword
Final URL Interaction Types
Avg. Daily Cost All Conv.
Engagements Interactions
Conversions Clicks
Impressions Cost
CTR Avg. CPC
Avg. CPM Avg. CPV
Conversion Rate Cost / All Conv.
Cost Per View-Through Conversion View-through conv.
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Brand
Item Id Product Title
Product type (2nd level) Product type (1st level)
Product type (3rd level) Product type (4th level)
Product type (5th level) Custom label 0
Custom label 1 Custom label 2
Custom label 3 Custom label 4
Category (1st level) Category (2nd level)
Category (3rd level) Category (4th level)
Category (5th level) Language
MC ID Store ID
All Conv. Total conv. value
Cross-device conv. Adjusted Search Click Share
Avg. Daily Cost Conversions
Clicks Impressions
Cost CTR
Avg. CPC Avg. CPM
Conversion Rate Cost / All Conv.
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Client Cost Per Conversion Client Cost per All Conv.
Date
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Hour of Day
Ad Group Ad Group ID
Ad Group Status Ad Group Type
Default max. CPC Max. CPM
Max. CPV Bid Strategy ID
Bid Strategy Type Campaign Label IDs
Campaign Labels Impressions
Clicks Cost
CTR Avg. CPC
Avg. CPM Conversions
Conversion Rate View-through conv.
Total conv. value Cost Per View-Through Conversion
Cost Per Conversion Avg. Daily Search Impr. Share
Avg. Daily Display Impr. Share Relative CTR%
Average Video 25% Completes Average Video 50% Completes
Average Video 75% Completes Average Video 100% Completes
Avg. CPV Video Views
Video View Rate Active View viewable impressions
Active View measurable impr. Active View measurable cost
Avg. Daily Content Impr. share Engagements
Interactions Phone impressions
Phone calls Avg. Daily Cost
Possible Search Impressions Adjusted Search Impression Share
Adjusted Search Impression Share Old Adjusted Search Impression Share 5 Percent
Adjusted Search Impression Share 10 Percent Possible Display Impressions
Adjusted Display Impression Share Possible Content Impressions
Adjusted Content Impression Share Adjusted Content Impression Share Old
Adjusted Content Impression Share 5 Percent Adjusted Content Impression Share 10 Percent
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost Per Conversion
Client Cost Per View-Through Conversion Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date URL
Domain Keyword / Placement
Impressions Clicks
Cost CTR
Avg. CPC Avg. CPM
Conversions Conversion Rate
View-through conv. Total conv. value
Cost Per View-Through Conversion Cost Per Conversion
Active View viewable impressions Active View measurable impr.
Active View measurable cost All Conv.
All Conv. Value Cross-device conv.
Engagements Interactions
All Conv. Rate Active View Viewable CTR
Avg. Cost Cost Per All Conv.
Average Video 25% Completes Average Video 50% Completes
Average Video 75% Completes Average Video 100% Completes
Avg. CPV Video Views
Video View Rate Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Avg. Client CPV
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Date

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