Google Ads Search

Search Ads 360 bring multi-channel support to campaigns and ability to respond to real time changes in the market.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Ad Extensions Details
  • Ad Group Breakdown
  • Ad Group Conversions
  • Ad Groups
  • Ads
  • Ads by Device
  • Audience Performance
  • Calls
  • Campaign Breakdown
  • Campaigns
  • Conversion Details
  • Conversions Extended
  • Criteria Performance
  • Devices
  • Gender Details
  • Geo By Ad Group
  • Geo Campaign
  • Geo Extended
  • Hour of Day Details
  • Keyword Breakdown
  • Keywordless Query
  • Keywords
  • Parental Status
  • Placements
  • Product Partition
  • Search Terms
  • Shopping
  • URL Performance
  • User Locations

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

See Sample Dimensions and Metrics

  • % New Sessions
  • Account
  • Account Currency Code
  • Account Time Zone
  • Active View Viewable Impressions
  • Active View measurable cost
  • Active View measurable impr.
  • Adjusted Content Impression Share
  • Adjusted Display Impression Share
  • Adjusted Search Impression Share
  • Advertising Channel
  • Advertising Sub Channel
  • All Conv.
  • All Conv. Rate
  • All Conv. Value
  • All conv. value / cost
  • Average Video 100% Completes
  • Average Video 25% Completes
  • Average Video 50% Completes
  • Average Video 75% Completes
  • Avg. Bounce Rate
  • Avg. CPC
  • Avg. CPM
  • Avg. CPV
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Client CPV
  • Avg. Daily Cost
  • Avg. Daily Display Impr. Share
  • Avg. Daily Display Lost IS (budget)
  • Avg. Daily Display Lost IS (rank)
  • Avg. Daily Search Exact match IS
  • Avg. Daily Search Impr. Share
  • Avg. Daily Search Lost IS (budget)
  • Avg. Daily Search Lost IS (rank)
  • Avg. Impr. Freq. per Cookie
  • Avg. Unique cookies
  • Avg. session duration
  • Bid Strategy ID
  • Bid Strategy Name
  • Bidding Strategy
  • Budget Id
  • Budget Period
  • CTR
  • Campaign ID
  • Campaign Name
  • Campaign Name
  • Campaign Network(s)
  • Campaign State
  • Campaigns Count
  • Click Assisted Conv.
  • Click Assisted Conv. / Last Click Conv.
  • Click Assisted Conv. Value
  • Clicks
  • Client
  • Client All Conv. Value / Cost
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost / All Conv.
  • Client Cost Per Conversion
  • Client Cost Per View-Through Conversion
  • Content Impr. share
  • Content Lost IS (rank)
  • Conversion Rate
  • Conversions
  • Cost
  • Cost / all conv.
  • Cost Per Conversion
  • Cost Per View-Through Conversion
  • Cross-device conv.
  • Customer Descriptive Name
  • Customer ID
  • Daily Budget
  • Date
  • End Date
  • Engagements
  • Enhanced Cpc Enabled
  • Formatted Date
  • Gmail Clicks to Website
  • Gmail Forwards
  • Gmail Saves
  • Impr. (Absolute Top) %
  • Impr. (Top) %
  • Impr. Assisted Conv.
  • Impr. Assisted Conv. / Last Click Conv.
  • Impr. Assisted Conv. Value
  • Impressions
  • Interactions
  • Invalid Click Rate
  • Invalid Clicks
  • Is Budget Explicitly Shared
  • Label IDs
  • Labels
  • Network
  • Pages / session
  • Phone calls
  • Phone impressions
  • Possible Content Impressions
  • Possible Display Impressions
  • Possible Search Impressions
  • Relative CTR%
  • Search (Absolute Top) IS
  • Search (Top) IS
  • Serving Status
  • Start Date
  • Total Conv. Value
  • Total Conv. Value / cost
  • Tracking URL template
  • Video View Rate
  • Video Views
  • View-Through Conversion

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