Google Ads Search
Bring multi-channel support to campaigns and the ability to respond to real time changes in the market.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| % New Sessions | Account ID |
| Account Name | Active View Viewable CTR |
| Active View avg. CPM | Active View measurable cost |
| Active View measurable impr. | Active View viewable impressions |
| Ad Event Type | Ad Group |
| Ad Group ID | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Type |
| Ad ID | Ad Label IDs |
| Ad Labels | Ad Preview |
| Ad State | Ad Strength |
| Ad Type | Adjusted Content Impression Share |
| Adjusted Content Impression Share 10 Percent | Adjusted Content Impression Share 5 Percent |
| Adjusted Content Impression Share Old | Adjusted Display Impression Share |
| Adjusted Search Click Share | Adjusted Search Impression Share |
| Adjusted Search Impression Share 10 Percent | Adjusted Search Impression Share 5 Percent |
| Adjusted Search Impression Share Old | Adwords Metro ID |
| All Conv. | All Conv. |
| All Conv. | All Conv. Rate |
| All Conv. Rate | All Conv. Value |
| All Conv. Value | All conv. (by conv. time) |
| All conv. value (by conv. time) | All conv. value / cost |
| App Final URL | App Final URL |
| Approval Status | Asset ID at Google Ads |
| Asset Sub Type | Asset Type |
| Associated Ad Groups | Associated Ad Groups Number |
| Associated Campaigns | Associated Campaigns Number |
| Audience ID | Audience Type |
| Average Mobile Friendly Clicks Rate | Average Valid AMP Click Rate |
| Average Video 100% Completes | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Avg. Bounce Rate | Avg. CPC |
| Avg. CPC | Avg. CPC |
| Avg. CPM | Avg. CPM |
| Avg. CPM | Avg. CPV |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Cost | Avg. Daily Content Impr. share |
| Avg. Daily Cost | Avg. Daily Display Impr. Share |
| Avg. Daily Display Lost IS (budget) | Avg. Daily Display Lost IS (rank) |
| Avg. Daily Search Exact match IS | Avg. Daily Search Impr. Share |
| Avg. Daily Search Impr. Share | Avg. Daily Search Lost IS (budget) |
| Avg. Daily Search Lost IS (rank) | Avg. session duration |
| Bid Strategy ID | Bid Strategy Name |
| Bid Strategy Type | Bid adj. |
| Bidding Strategy | Budget Id |
| Budget Period | CTR |
| CTR | Call Tracking DisplayLocation |
| Call Type | Call ad business name |
| Call ad call tracking enabled? | Call ad conversion action |
| Call ad conversion behavior | Call ad disable call conversion? |
| Call ad phone number verification URL | Call-only ad phone number |
| Caller Area Code | Caller Country Code |
| Campaign End Date | Campaign ID |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Network(s) | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Type |
| Canonical Name | Category (1st level) |
| Category (2nd level) | Category (3rd level) |
| Category (4th level) | Category (5th level) |
| City | Click Type |
| Clicks | Client All Conv. Value / Cost |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Content Lost IS (rank) |
| Conv. value (by conv. time) | Conversion Action Name |
| Conversion Adjustment | Conversion Category |
| Conversion Rate | Conversion Rate |
| Conversion Rate | Conversion Source |
| Conversion Tracker ID | Conversions |
| Conversions | Conversions (by conv. time) |
| Cost | Cost |
| Cost / All Conv. | Cost / all conv. |
| Cost Per All Conv. | Cost Per Conversion |
| Cost Per Conversion | Cost Per View-Through Conversion |
| Cost Per View-Through Conversion | Country / Territory (User location) |
| Criteria ID | Criteria Type |
| Cross-Device Conv. | Cross-device conv. |
| Currency | Custom Parameter |
| Custom label 0 | Custom label 1 |
| Custom label 2 | Custom label 3 |
| Custom label 4 | Customer Name |
| Daily Budget | Daily Budget |
| Date | Days to Conversion |
| Days to Conversion or Adjustment | Default max. CPC |
| Description | Description 1 |
| Description 1 Asset ID | Description 2 |
| Description 2 Asset ID | Description Line 1 |
| Description Line 2 | Details |
| Device | Display URL |
| Domain | Duration (seconds) |
| Dynamically Generated Headline | End Date |
| End Time | Engagement Rate |
| Engagements | Enhanced CPV Enabled |
| Enhanced Cpc Enabled | Example of responsive display ad marketing image |
| Example of responsive display ad square logo | Example of responsive display ad square marketing image |
| Example of responsive display ad video | Example of responsive display ad video title |
| Example of returned responsive display ad logo | Expanded Final URL |
| Expanded Text Ad Description 2 | Expanded Text Ad Headline 3 |
| Final URL | Final URLs |
| First Page CPC | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| Headline 1 | Headline 1 |
| Headline 1 Asset ID | Headline 2 |
| Headline 2 | Headline 2 Asset ID |
| Height | Hour of Day |
| Image Ad Preview | Image Preview |
| Image Preview Link | Image ad height |
| Image ad name | Image ad preview height |
| Image ad preview image url | Image ad preview width |
| Image ad size | Image ad width |
| Impr. (Absolute Top) % | Impr. (Top) % |
| Impressions | Impressions |
| Interaction Types | Interactions |
| Interactions Rate | Invalid Click Rate |
| Invalid Clicks | Is Budget Explicitly Shared |
| Is Self Action | Is negative |
| Is targeting location? | Item Id |
| Item State | Keyword |
| Keyword / Placement | Keyword ID |
| Keyword Label IDs | Keyword Labels |
| Keyword/Placement destination URL | Language |
| Location ID | Location Type |
| Long Headline | MC ID |
| Match type | Matching Keyword |
| Max CPC source | Max CPM Source |
| Max. CPC | Max. CPC Source |
| Max. CPM | Max. CPV |
| Max. CPV Source | Metro (User location) |
| Metro area | Mobile Final URL |
| Mobile Final URL | Mobile Speed Score |
| Month | Most Specific Location ID |
| Network | Pages / session |
| Partition Type | Path1 |
| Path2 | Phone calls |
| Phone impressions | Placeholder |
| Placement | Placement State |
| Possible Content Impressions | Possible Display Impressions |
| Possible Search Impressions | Post Click Quality Score |
| Postal Code (User location) | Product Partition ID |
| Product Title | Product type (1st level) |
| Product type (2nd level) | Product type (3rd level) |
| Product type (4th level) | Product type (5th level) |
| Quality Score | Quarter |
| Query Match Type with Variant | Region (User location) |
| Relative CTR% | Resource Name |
| Responsive display ad accent color | Responsive display ad allow flexible color? |
| Responsive display ad call-to-action text | Responsive display ad display ad format setting |
| Responsive display ad main color | Responsive display ad price prefix |
| Responsive display ad promo text | Review State |
| Search (Absolute Top) IS | Search (Top) IS |
| Search Exact Match Impression Share | Search Term |
| Served Assets Details | Short Headline |
| Source | Start Date |
| Start Time | Status |
| Status | Store ID |
| Summary Daily Budget | Target Type |
| Time Zone | Top of Page CPC |
| Total Calls | Total Conv. Value / cost |
| Total conv. value | Tracking Template |
| Trueview Video Views | Type |
| URL | URL |
| Unexpanded Final URL | User List ID |
| User List Name | Value / All Conv. |
| Value / All Conv. | Value / All Conv. |
| Value / All Conv. | Value / All Conv. |
| Value / Conv | Value / Conv. |
| Value / Conv. | Value / Conv. (by conv. time) |
| Value / all conv. (by conv. time) | Value Per Conv |
| Video Preview | Video Preview Link |
| Video View Rate | Video Views |
| View in search results | View-through conv. |
| View-through conv. | Week |
| Width |
Data View Details: Ad Group Audience
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Audience |
| Audience ID | Audience Type |
| Audience State | User List ID |
| User List Name | Associated Ad Groups |
| Associated Campaigns | Associated Ad Groups Number |
| Associated Campaigns Number | CTR |
| Avg. CPC | Avg. CPM |
| Impr. (Absolute Top) % | Active View measurable impr. |
| Active View measurable cost | Active View Viewable CTR |
| All Conv. | All Conv. Value |
| All Conv. Rate | Avg. Cost |
| Avg. Daily Cost | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Average Video 100% Completes | Avg. CPV |
| Conversions | Total conv. value |
| Cost Per All Conv. | Cross-device conv. |
| Clicks | Gmail Saves |
| Gmail Forwards | Gmail Clicks to Website |
| Impressions | Cost |
| Engagements | Interactions |
| Impr. (Top) % | Video Views |
| Video View Rate | View-through conv. |
| Conversions (by conv. time) | Conv. value (by conv. time) |
| Value / Conv. (by conv. time) | All conv. (by conv. time) |
| All conv. value (by conv. time) | Value / all conv. (by conv. time) |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Max. CPC |
| Max. CPM | Max. CPC Source |
| Max. CPM Source | Final URL |
| Mobile Final URL | Date |
Data View Details: Ad Group Audience Performance with Device & Click Type
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Audience |
| Audience ID | Audience Type |
| Audience State | User List ID |
| User List Name | Audience Type |
| Click Type | Device |
| Final URL | Mobile Final URL |
| Max. CPC | Max. CPM |
| Max. CPC Source | Max. CPM Source |
| Active View avg. CPM | Active View viewable impressions |
| Active View measurable cost | Active View measurable impr. |
| Active View Viewable CTR | All conv. (by conv. time) |
| All Conv. | All conv. value (by conv. time) |
| Avg. CPC | Avg. CPM |
| Avg. Daily Cost | Clicks |
| Conversions | Total conv. value |
| Conversions (by conv. time) | Conversion Rate |
| Cost / All Conv. | Cost |
| Cross-device conv. | CTR |
| Gmail Clicks to Website | Gmail Forwards |
| Gmail Saves | Total Impressions |
| Interactions | Value / all conv. (by conv. time) |
| Value / Conv. (by conv. time) | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Associated Ad Groups | Associated Campaigns |
| Associated Ad Groups Number | Associated Campaigns Number |
| Date |
Data View Details: Ad Group Breakdown
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Ad Group ID |
| Ad Group | Click Type |
| Device | Total Impressions |
| Clicks | Cost |
| CTR | Active View viewable impressions |
| Avg. CPC | Avg. CPM |
| Conversions | Conversion Rate |
| View-through conv. | Total conv. value |
| Cost Per View-Through Conversion | Cost Per Conversion |
| All Conv. Value | All Conv. |
| Active View measurable impr. | Active View measurable cost |
| Cross-device conv. | Gmail Saves |
| Gmail Forwards | Gmail Clicks to Website |
| Interactions | Avg. Daily Cost |
| Conversions (by conv. time) | Conv. value (by conv. time) |
| Value / Conv. (by conv. time) | All conv. (by conv. time) |
| All conv. value (by conv. time) | Value / all conv. (by conv. time) |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Ad Group Conversions
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Conversion Action ID |
| Conversion Action Name | Conversion Category |
| Network | Conversions |
| View Through Conv. | All Conv. |
| All Conv. Value | Cross-Device Conversions |
| Conv. Value | Value / Conv |
| Value / All Conv. | Conversions (by conv. time) |
| Conv. value (by conv. time) | Value / Conv. (by conv. time) |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Value / all conv. (by conv. time) | Date |
Data View Details: Ad Groups
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Ad Group |
| Ad Group ID | Network |
| Ad Group Status | Ad Group Type |
| Default max. CPC | Max. CPM |
| Total Calls | Relative CTR% |
| All Conv. | All Conv. Rate |
| Bid Strategy ID | Bid Strategy Name |
| Bid Strategy Type | Max. CPV |
| Ad Group Label IDs | Ad Group Labels |
| Tracking URL template | Impressions |
| Clicks | Cost |
| CTR | Avg. CPC |
| Avg. CPM | Conversions |
| Conversion Rate | View-through conv. |
| Total conv. value | Cost Per View-Through Conversion |
| Cost Per Conversion | All Conv. Value |
| Active View viewable impressions | Active View measurable impr. |
| Active View measurable cost | Active View Viewable CTR |
| Pages / session | Avg. session duration |
| Avg. Daily Content Impr. share | Content Lost IS (rank) |
| Avg. Daily Display Lost IS (rank) | Avg. Daily Display Impr. Share |
| Cross-device conv. | Gmail Saves |
| Gmail Forwards | Gmail Clicks to Website |
| Engagements | Interactions |
| Phone impressions | Phone calls |
| % New Sessions | Avg. Daily Cost |
| Possible Search Impressions | Adjusted Search Impression Share |
| Adjusted Search Impression Share Old | Adjusted Search Impression Share 5 Percent |
| Adjusted Search Impression Share 10 Percent | Possible Display Impressions |
| Adjusted Display Impression Share | Possible Content Impressions |
| Adjusted Content Impression Share | Adjusted Content Impression Share Old |
| Adjusted Content Impression Share 5 Percent | Adjusted Content Impression Share 10 Percent |
| Impr. (Absolute Top) % | Impr. (Top) % |
| Avg. Daily Search Exact match IS | Avg. Daily Search Impr. Share |
| Search (Absolute Top) IS | Search (Top) IS |
| Avg. Daily Search Lost IS (rank) | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Average Video 100% Completes | Avg. CPV |
| Video Views | Video View Rate |
| Conversions (by conv. time) | Conv. value (by conv. time) |
| Value / Conv. (by conv. time) | All conv. (by conv. time) |
| All conv. value (by conv. time) | Value / all conv. (by conv. time) |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Date |
Data View Details: Ads
| Ad Preview | Image Ad Preview |
| Expanded Text Ad Description 2 | Expanded Text Ad Headline 3 |
| Call-only ad phone number | Ad Group ID |
| Ad Group | Ad Group State |
| Campaign Serving Status | Ad Group Label IDs |
| Ad Group Labels | Campaign ID |
| Campaign Name | Campaign State |
| Currency | Time Zone |
| Campaign Type | Campaign Subtype |
| Account ID | Account Name |
| Campaign Label IDs | Campaign Labels |
| Campaign Start Date | Campaign End Date |
| Ad (Headline) | Ad ID |
| Ad Type | Ad State |
| Ad Strength | Final URL |
| Network | Image ad name |
| Image ad height | Image ad width |
| Image ad size | Image ad preview height |
| Image ad preview width | Image ad preview image url |
| Description | Description Line 1 |
| Description Line 2 | Long Headline |
| Short Headline | Headline 1 |
| Headline 2 | App Final URL |
| Mobile Final URL | Path1 |
| Path2 | Display URL |
| Ad Label IDs | Ad Labels |
| Call ad business name | Call ad call tracking enabled? |
| Call ad disable call conversion? | Call ad phone number verification URL |
| Call ad conversion action | Call ad conversion behavior |
| Example of returned responsive display ad logo | Example of responsive display ad square logo |
| Example of responsive display ad marketing image | Example of responsive display ad square marketing image |
| Example of responsive display ad video | Example of responsive display ad video title |
| Example of responsive display ad video preview URL | Responsive display ad display ad format setting |
| Responsive display ad main color | Responsive display ad accent color |
| Responsive display ad allow flexible color? | Responsive display ad call-to-action text |
| Responsive display ad price prefix | Responsive display ad promo text |
| Impressions | Clicks |
| Cost | CTR |
| Avg. CPC | Avg. CPM |
| Conversions | Conversion Rate |
| View-through conv. | Total conv. value |
| Cost Per View-Through Conversion | Cost Per Conversion |
| Active View measurable impr. | Active View measurable cost |
| Active View Viewable CTR | Active View viewable impressions |
| All Conv. | All Conv. Value |
| Cross-device conv. | Gmail Saves |
| Gmail Forwards | Gmail Clicks to Website |
| Engagements | Interactions |
| Avg. Daily Cost | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Average Video 100% Completes | Avg. CPV |
| Video Views | Video View Rate |
| Conversions (by conv. time) | Conv. value (by conv. time) |
| Value / Conv. (by conv. time) | All conv. (by conv. time) |
| All conv. value (by conv. time) | Value / all conv. (by conv. time) |
| Pages / session | Avg. session duration |
| Avg. Bounce Rate | % New Sessions |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Ads by Device
| Device | Ad Preview |
| Image Ad Preview | Ad Group ID |
| Ad Group | Ad Group State |
| Campaign Serving Status | Ad Group Label IDs |
| Ad Group Labels | Campaign ID |
| Campaign Name | Campaign State |
| Currency | Time Zone |
| Campaign Type | Campaign Subtype |
| Account ID | Account Name |
| Campaign Label IDs | Campaign Labels |
| Campaign Start Date | Campaign End Date |
| Ad (Headline) | Ad ID |
| Ad Type | Ad State |
| Ad Strength | Final URL |
| Image ad name | Image ad height |
| Image ad width | Image ad size |
| Image ad preview height | Image ad preview width |
| Image ad preview image url | Description |
| Description Line 1 | Description Line 2 |
| Long Headline | Short Headline |
| Headline 1 | Headline 2 |
| App Final URL | Mobile Final URL |
| Path1 | Path2 |
| Display URL | Ad Label IDs |
| Ad Labels | Call ad business name |
| Call ad call tracking enabled? | Call ad disable call conversion? |
| Call ad phone number verification URL | Call ad conversion action |
| Call ad conversion behavior | Example of returned responsive display ad logo |
| Example of responsive display ad square logo | Example of responsive display ad marketing image |
| Example of responsive display ad square marketing image | Example of responsive display ad video |
| Example of responsive display ad video title | Example of responsive display ad video preview URL |
| Responsive display ad display ad format setting | Responsive display ad main color |
| Responsive display ad accent color | Responsive display ad allow flexible color? |
| Responsive display ad call-to-action text | Responsive display ad price prefix |
| Responsive display ad promo text | Impressions |
| Clicks | Cost |
| CTR | Avg. CPC |
| Avg. CPM | Conversions |
| Conversion Rate | View-through conv. |
| Total conv. value | Cost Per View-Through Conversion |
| Cost Per Conversion | Active View measurable impr. |
| Active View measurable cost | Active View Viewable CTR |
| Active View viewable impressions | All Conv. |
| All Conv. Value | Cross-device conv. |
| Gmail Saves | Gmail Forwards |
| Gmail Clicks to Website | Engagements |
| Interactions | Avg. Daily Cost |
| Average Video 25% Completes | Average Video 50% Completes |
| Average Video 75% Completes | Average Video 100% Completes |
| Avg. CPV | Video Views |
| Video View Rate | Conversions (by conv. time) |
| Conv. value (by conv. time) | Value / Conv. (by conv. time) |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Value / all conv. (by conv. time) | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Avg. Client CPV |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Calls
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Duration (seconds) |
| End Time | Start Time |
| Status | Call Type |
| Caller Country Code | Caller Area Code |
| Network | Call Tracking DisplayLocation |
| Date |
Data View Details: Campaign Audience
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Audience |
| Audience ID | Audience Type |
| Audience State | User List ID |
| User List Name | CTR |
| Avg. CPC | Avg. CPM |
| Impr. (Absolute Top) % | Active View measurable impr. |
| Active View measurable cost | Active View Viewable CTR |
| All Conv. | All Conv. Value |
| All Conv. Rate | Avg. Cost |
| Avg. Daily Cost | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Average Video 100% Completes | Avg. CPV |
| Conversions | Total conv. value |
| Cost Per All Conv. | Cross-device conv. |
| Clicks | Gmail Saves |
| Gmail Forwards | Gmail Clicks to Website |
| Impressions | Cost |
| Engagements | Interactions |
| Impr. (Top) % | Video Views |
| Video View Rate | View-through conv. |
| Conversions (by conv. time) | Conv. value (by conv. time) |
| Value / Conv. (by conv. time) | All conv. (by conv. time) |
| All conv. value (by conv. time) | Value / all conv. (by conv. time) |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Campaign Breakdown
| Campaign Name | Campaign State |
| Currency | Time Zone |
| Campaign Type | Campaign Subtype |
| Account ID | Account Name |
| Campaign Label IDs | Campaign Labels |
| Campaign Start Date | Campaign End Date |
| Ad Network | Click Type |
| Device | Campaign |
| Campaign ID | Bid Strategy ID |
| Bid Strategy Name | Enhanced CPV Enabled |
| Serving Status | Active View viewable impressions |
| Total Impressions | Clicks |
| Cost | CTR |
| Avg. CPC | Avg. CPM |
| Conversions | Conversion Rate |
| Total conv. value | Cost Per View-Through Conversion |
| Cost Per Conversion | Active View measurable impr. |
| Active View measurable cost | All Conv. Value |
| All Conv. | Avg. Daily Cost |
| Cross-device conv. | Gmail Saves |
| Gmail Forwards | Gmail Clicks to Website |
| Conversions (by conv. time) | Conv. value (by conv. time) |
| Invalid Clicks | Invalid Click Rate |
| Value / Conv. (by conv. time) | All conv. (by conv. time) |
| All conv. value (by conv. time) | Value / all conv. (by conv. time) |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Campaign Extensions (upgraded)
| Campaign Name | Campaign State |
| Currency | Time Zone |
| Campaign Type | Campaign Subtype |
| Account ID | Account Name |
| Campaign Label IDs | Campaign Labels |
| Campaign Start Date | Campaign End Date |
| Extension (upgraded) | Asset ID at Google Ads |
| Type | Status |
| Source | Final URLs |
| CTR | Avg. CPC |
| Avg. CPM | All Conv. |
| All Conv. Value | All Conv. Rate |
| Avg. Cost | Avg. Daily Cost |
| Conversions | Total conv. value |
| Cost Per All Conv. | Cross-device conv. |
| Clicks | Impressions |
| Cost | Engagements |
| Interactions | Phone impressions |
| Phone calls | Avg. CPV |
| Video Views | Video View Rate |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost Per Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Campaign Targeted Locations
| Campaign Name | Campaign State |
| Currency | Time Zone |
| Campaign Type | Campaign Subtype |
| Account ID | Account Name |
| Campaign Label IDs | Campaign Labels |
| Campaign Start Date | Campaign End Date |
| Campaign ID | Location ID |
| Name | Canonical Name |
| Target Type | Status |
| Country | Region |
| City | Interaction Types |
| Avg. CPC | Avg. CPM |
| Avg. CPV | All Conv. |
| Avg. Daily Cost | Conversions |
| Clicks | Impressions |
| Cost | CTR |
| Engagements | Interactions |
| Conversion Rate | Cost / All Conv. |
| Cost Per View-Through Conversion | Video Views |
| View-through conv. | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Avg. Client CPV |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Campaigns
| Campaign ID | Campaign Name |
| Campaign Network(s) | Network |
| Account Currency Code | Account ID |
| Account Name | Account Time Zone |
| Bidding Strategy | Budget Id |
| Campaign State | Customer Descriptive Name |
| Enhanced Cpc Enabled | Daily Budget |
| Summary Daily Budget | Is Budget Explicitly Shared |
| Budget Period | Start Date |
| End Date | Campaign Subtype |
| Campaign Type | Bid Strategy ID |
| Bid Strategy Name | Serving Status |
| Campaign Label IDs | Campaign Labels |
| Tracking URL template | Avg. Daily Display Lost IS (budget) |
| All Conv. | Cost / all conv. |
| All conv. value / cost | Total Conv. Value / cost |
| Trueview Video Views | Video View Rate |
| All Conv. Rate | Impressions |
| Clicks | Cost |
| CTR | Avg. CPC |
| Avg. CPM | Conversions |
| Conversion Rate | View-through conv. |
| Total conv. value | Cost Per View-Through Conversion |
| Cost Per Conversion | Active View measurable impr. |
| Active View measurable cost | All Conv. Value |
| Active View viewable impressions | Relative CTR% |
| Avg. CPV | Video Views |
| Pages / session | Avg. session duration |
| Avg. Bounce Rate | Avg. Daily Content Impr. share |
| Content Lost IS (rank) | Avg. Daily Display Lost IS (rank) |
| Avg. Daily Display Impr. Share | Cross-device conv. |
| Gmail Saves | Gmail Forwards |
| Gmail Clicks to Website | Engagements |
| Interactions | Invalid Clicks |
| Invalid Click Rate | Phone impressions |
| Phone calls | % New Sessions |
| Avg. Daily Cost | Possible Search Impressions |
| Adjusted Search Impression Share | Adjusted Search Impression Share Old |
| Adjusted Search Impression Share 5 Percent | Adjusted Search Impression Share 10 Percent |
| Possible Display Impressions | Adjusted Display Impression Share |
| Possible Content Impressions | Adjusted Content Impression Share |
| Adjusted Content Impression Share Old | Adjusted Content Impression Share 5 Percent |
| Adjusted Content Impression Share 10 Percent | Impr. (Absolute Top) % |
| Impr. (Top) % | Avg. Daily Search Exact match IS |
| Avg. Daily Search Impr. Share | Search (Absolute Top) IS |
| Search (Top) IS | Avg. Daily Search Lost IS (rank) |
| Avg. Daily Search Lost IS (budget) | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Average Video 100% Completes | Conversions (by conv. time) |
| Conv. value (by conv. time) | Value / Conv. (by conv. time) |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Value / all conv. (by conv. time) | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Avg. Client CPV |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost / All Conv. | Client All Conv. Value / Cost |
| Date |
Data View Details: City (User location) Performance
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Network |
| Canonical Name | Country / Territory (User location) |
| Region (User location) | City (User location) |
| Is targeting location? | Impressions |
| Clicks | Cost |
| CTR | Avg. CPC |
| Avg. CPM | Conversions |
| Conversion Rate | View-through conv. |
| Total conv. value | Cost Per View-Through Conversion |
| Cost Per Conversion | All Conv. |
| All Conv. Value | Cross-device conv. |
| Interactions | Avg. CPV |
| Video Views | Video View Rate |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Conversion Action by User Location
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Network |
| Most Specific Location ID | Most Specific Location Name |
| Most Specific Location Canonical Name | Country / Territory (User location) |
| Region (User location) | City (User location) |
| Is targeting location? | Conversion Tracker ID |
| Conversion Name | Conversion Category |
| Value / All Conv. | Value / Conv. |
| All Conv. | All Conv. Value |
| Conversions | Total conv. value |
| Cross-device conv. | View-through conv. |
| Date |
Data View Details: Conversion Details
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Campaign Serving Status |
| Daily Budget | Conversion Action ID |
| Conversion Action Name | Conversion Category |
| Network | Conversions |
| View Through Conv. | All Conv. |
| All Conv. Value | Cross-Device Conversions |
| Conv. Value | Value / Conv |
| Value / All Conv. | Campaign Label IDs |
| Campaign Labels | Conversions (by conv. time) |
| Conv. value (by conv. time) | Value / Conv. (by conv. time) |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Value / all conv. (by conv. time) | Date |
Data View Details: Conversions By Keyword
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Keyword |
| Conversion Action ID | Conversion Action Name |
| Conversion Category | Network |
| Keyword ID | Status |
| Is negative | Match type |
| Max. CPC | Max. CPM |
| Top of Page CPC | First Page CPC |
| Mobile Final URL | Final URL |
| Conversions | Total conv. value |
| All Conv. | All Conv. Value |
| Cross-device conv. | View-through conv. |
| Conversions (by conv. time) | Conv. value (by conv. time) |
| Value / Conv. (by conv. time) | All conv. (by conv. time) |
| All conv. value (by conv. time) | Value / all conv. (by conv. time) |
| Date |
Data View Details: Conversions By Metro (Matched Locations)
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Conversion Action Name |
| Conversion Category | Conversion Tracker ID |
| Network | Adwords Metro ID |
| Metro (Geo data) | Conversions |
| Total conv. value | All Conv. |
| All Conv. Value | Cross-device conv. |
| View-through conv. | Date |
Data View Details: Conversions Extended
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Conversion Action Name |
| Conversion Category | Ad Event Type |
| Days to Conversion | Days to Conversion or Adjustment |
| Conversion Source | Conversion Adjustment |
| Daily Budget | Campaign Label IDs |
| Campaign Labels | Conversions |
| Value / All Conv. | All Conv. |
| All Conv. Value | Cross-device conv. |
| Total conv. value | Conversions (by conv. time) |
| Conv. value (by conv. time) | Value / Conv. (by conv. time) |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Value / all conv. (by conv. time) | Date |
Data View Details: Criteria Performance (Deprecated)
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Criteria ID |
| Criteria | Criteria Name |
| Criteria Type | Device |
| Week | Month |
| Quarter | Max. CPV |
| Max. CPV Source | Keyword/Placement destination URL |
| App Final URL | Mobile Final URL |
| Final URL | Is Negative |
| Max. CPC | Max. CPM |
| Max. CPC Source | Avg. CPC |
| Avg. CPM | Active View avg. CPM |
| Active View viewable impressions | Active View measurable impr. |
| Active View measurable cost | All Conv. |
| All Conv. Value | Cross-device conv. |
| Engagements | Interactions |
| Avg. Daily Cost | Conversions |
| Total conv. value | Conversion Rate |
| Cost / All Conv. | Cost Per View-Through Conversion |
| Clicks | Impressions |
| Cost | CTR |
| Engagement Rate | Value Per Conv |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Devices
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Device |
| Impressions | Clicks |
| Cost | CTR |
| Avg. CPC | Avg. CPM |
| Conversions | Conversion Rate |
| View-through conv. | Total conv. value |
| Cost Per View-Through Conversion | Cost Per Conversion |
| Active View viewable impressions | Active View measurable impr. |
| Active View measurable cost | All Conv. |
| All Conv. Value | Cross-device conv. |
| Engagements | Interactions |
| All Conv. Rate | Active View Viewable CTR |
| Avg. Cost | Cost Per All Conv. |
| Impr. (Absolute Top) % | Impr. (Top) % |
| Search (Absolute Top) IS | Search (Top) IS |
| Average Video 25% Completes | Average Video 50% Completes |
| Average Video 75% Completes | Average Video 100% Completes |
| Avg. CPV | Video Views |
| Video View Rate | Conversions (by conv. time) |
| Conv. value (by conv. time) | Value / Conv. (by conv. time) |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Value / all conv. (by conv. time) | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Avg. Client CPV |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Gender
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Gender |
| Gender State | Network |
| Max. CPC Source | Max. CPM Source |
| Final URL | Mobile Final URL |
| Is Negative | Max. CPM |
| Active View viewable impressions | Active View measurable cost |
| Active View measurable impr. | Active View Viewable CTR |
| All Conv. Value | Conversion Rate |
| All Conv. | Avg. CPM |
| Avg. CPC | Avg. CPV |
| Avg. Daily Cost | Average Video 100% Completes |
| Average Video 25% Completes | Average Video 50% Completes |
| Average Video 75% Completes | Clicks |
| Conversions | Conversion Rate |
| Cost / All Conv. | Cost Per View-Through Conversion |
| Cross-device conv. | CTR |
| Engagements | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| Impressions | Interactions |
| Cost | View-through conv. |
| Video View Rate | Video Views |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Household Income
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Household Income |
| Avg. CPC | Avg. CPM |
| All Conv. | All Conv. Value |
| All Conv. Rate | Avg. Cost |
| Conversions | Total conv. value |
| Cost Per All Conv. | Cross-device conv. |
| Clicks | CTR |
| Impressions | Cost |
| Engagements | Engagement Rate |
| Interactions | Interactions Rate |
| Avg. CPV | Value Per Conv |
| Video Views | Video View Rate |
| View-through conv. | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Avg. Client CPV |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Keyword Breakdown
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Keyword ID |
| Keyword | Click Type |
| Device | Top of Page CPC |
| First Page CPC | Active View viewable impressions |
| Total Impressions | Clicks |
| Cost | CTR |
| Avg. CPC | Avg. CPM |
| Conversions | Conversion Rate |
| View-through conv. | Total conv. value |
| Cost Per View-Through Conversion | Cost Per Conversion |
| All Conv. | All Conv. Value |
| Active View measurable impr. | Active View measurable cost |
| Cross-device conv. | Gmail Saves |
| Gmail Forwards | Gmail Clicks to Website |
| Interactions | Avg. Daily Cost |
| Post Click Quality Score | Quality Score |
| Conversions (by conv. time) | Conv. value (by conv. time) |
| Value / Conv. (by conv. time) | All conv. (by conv. time) |
| All conv. value (by conv. time) | Value / all conv. (by conv. time) |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Keywordless Query
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Keyword ID |
| Dynamically Generated Headline | Search Term |
| URL | Avg. CPC |
| Avg. CPM | All Conv. Rate |
| All Conv. Value | Impressions |
| Clicks | Cost |
| CTR | Conversions |
| Total conv. value | Conversion Rate |
| All Conv. | Cross-device conv. |
| Cost / All Conv. | Cost Per Conversion |
| Value / Conv. | Value / All Conv. |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Client Cost per All Conv. | Date |
Data View Details: Keywords
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign Name | Campaign State |
| Currency | Time Zone |
| Campaign Type | Campaign Subtype |
| Account ID | Account Name |
| Campaign Label IDs | Campaign Labels |
| Campaign Start Date | Campaign End Date |
| Campaign ID | Keyword ID |
| Keyword | Network |
| Is negative | Match type |
| Max. CPC | Max. CPM |
| Top of Page CPC | First Page CPC |
| Status | View in search results |
| Bid Strategy ID | Bid Strategy Name |
| Bid Strategy Type | Mobile Final URL |
| Final URL | Keyword Label IDs |
| Keyword Labels | Active View viewable impressions |
| Impressions | Clicks |
| Cost | CTR |
| Avg. CPC | Avg. CPM |
| Conversions | Conversion Rate |
| View-through conv. | Total conv. value |
| Cost Per View-Through Conversion | Cost Per Conversion |
| All Conv. | All Conv. Value |
| Active View measurable impr. | Active View measurable cost |
| Active View Viewable CTR | Pages / session |
| Avg. session duration | Cross-device conv. |
| Gmail Saves | Gmail Forwards |
| Gmail Clicks to Website | Engagements |
| Interactions | % New Sessions |
| Avg. Daily Cost | Post Click Quality Score |
| Quality Score | Search Exact Match Impression Share |
| Avg. Daily Search Impr. Share | Possible Search Impressions |
| Adjusted Search Impression Share | Adjusted Search Impression Share Old |
| Adjusted Search Impression Share 5 Percent | Adjusted Search Impression Share 10 Percent |
| Impr. (Absolute Top) % | Impr. (Top) % |
| Search (Absolute Top) IS | Search (Top) IS |
| Average Video 25% Completes | Average Video 50% Completes |
| Average Video 75% Completes | Average Video 100% Completes |
| Avg. CPV | Video Views |
| Video View Rate | Conversions (by conv. time) |
| Conv. value (by conv. time) | Value / Conv. (by conv. time) |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Value / all conv. (by conv. time) | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Avg. Client CPV |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Landing Page URLs
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Customer Descriptive Name |
| Unexpanded Final URL | Expanded Final URL |
| Mobile Speed Score | Avg. CPC |
| Avg. CPM | Average Mobile Friendly Clicks Rate |
| Average Valid AMP Click Rate | Conversions |
| Total conv. value | Cross-device conv. |
| Clicks | Impressions |
| Cost | CTR |
| Conversion Rate | Cost / All Conv. |
| Value / Conv. | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Date |
Data View Details: Location of Presence (Matched Locations)
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Country / Territory |
| Region | City |
| Metro area | All Conv. |
| All Conv. Value | Cross-Device Conv. |
| Avg. Daily Cost | Total conv. value |
| Clicks | Impressions |
| Cost | Interactions |
| Video Views | Video View Rate |
| CTR | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Conversions | View-through conv. |
| Cost Per View-Through Conversion | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Avg. Client CPV |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Date |
Data View Details: Matched Locations
| Campaign Name | Campaign State |
| Currency | Time Zone |
| Campaign Type | Campaign Subtype |
| Account ID | Account Name |
| Campaign Label IDs | Campaign Labels |
| Campaign Start Date | Campaign End Date |
| Campaign ID | Most Specific Location Canonical Name |
| Country / Territory | Region |
| City | Metro area |
| Network | Impressions |
| Clicks | Cost |
| CTR | Avg. CPC |
| Avg. CPM | Conversions |
| Conversion Rate | View-through conv. |
| Total conv. value | Cost Per View-Through Conversion |
| Cost Per Conversion | All Conv. |
| All Conv. Value | Cross-device conv. |
| Interactions | Avg. Daily Cost |
| Avg. CPV | Video Views |
| Video View Rate | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Avg. Client CPV |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Matched Locations By AdGroup
| Ad Group | Ad Group State |
| Campaign Serving Status | Ad Group Label IDs |
| Ad Group Labels | Campaign ID |
| Campaign Name | Campaign State |
| Currency | Time Zone |
| Campaign Type | Campaign Subtype |
| Account ID | Account Name |
| Campaign Label IDs | Campaign Labels |
| Campaign Start Date | Campaign End Date |
| Customer Name | Ad Group ID |
| Country / Territory | Region |
| City | Metro area |
| Impressions | Clicks |
| Cost | CTR |
| Avg. CPC | Avg. CPM |
| Conversions | Conversion Rate |
| View-through conv. | Total conv. value |
| Cost Per View-Through Conversion | Cost Per Conversion |
| All Conv. | All Conv. Value |
| Conversions | Cross-device conv. |
| Interactions | Avg. Daily Cost |
| Avg. CPV | Video Views |
| Video View Rate | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Avg. Client CPV |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Matched Locations with Location Type
| Campaign Name | Campaign State |
| Currency | Time Zone |
| Campaign Type | Campaign Subtype |
| Account ID | Account Name |
| Campaign Label IDs | Campaign Labels |
| Campaign Start Date | Campaign End Date |
| Campaign ID | Network |
| Country / Territory | Region |
| City | Metro area |
| Most Specific Location | Canonical Name |
| Location Type | Target Type |
| Impressions | Clicks |
| Cost | CTR |
| Avg. CPC | Avg. CPM |
| Conversions | Conversion Rate |
| View-through conv. | Total conv. value |
| Cost Per View-Through Conversion | Cost Per Conversion |
| All Conv. | All Conv. Value |
| Cross-device conv. | Interactions |
| Avg. CPV | Video Views |
| Video View Rate | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Avg. Client CPV |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Metro (User location) Performance
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Network |
| Canonical Name | Country / Territory (User location) |
| Metro (User location) | Is targeting location? |
| Impressions | Clicks |
| Cost | CTR |
| Avg. CPC | Avg. CPM |
| Conversions | Conversion Rate |
| View-through conv. | Total conv. value |
| Cost Per View-Through Conversion | Cost Per Conversion |
| All Conv. | All Conv. Value |
| All Conv. Rate | Cost Per All Conv. |
| Cross-device conv. | Interactions |
| Avg. CPV | Video Views |
| Video View Rate | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Avg. Client CPV |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Multi Asset Responsive Display Ad Details
| Ad Group | Ad Group State |
| Campaign Serving Status | Ad Group Label IDs |
| Ad Group Labels | Campaign ID |
| Campaign Name | Campaign State |
| Currency | Time Zone |
| Campaign Type | Campaign Subtype |
| Account ID | Account Name |
| Campaign Label IDs | Campaign Labels |
| Campaign Start Date | Campaign End Date |
| Ad ID | Asset Name |
| Asset Type | Asset Sub Type |
| Review State | Height |
| Width | Image Preview |
| Image Preview Link | Video Preview Link |
| Video Preview | Ad Group ID |
| Date |
Data View Details: Multi Asset Responsive Search Ad Details
| Ad Group | Ad Group State |
| Campaign Serving Status | Ad Group Label IDs |
| Ad Group Labels | Campaign ID |
| Campaign Name | Campaign State |
| Currency | Time Zone |
| Campaign Type | Campaign Subtype |
| Account ID | Account Name |
| Campaign Label IDs | Campaign Labels |
| Campaign Start Date | Campaign End Date |
| Ad ID | Ad Group ID |
| Network | Resource Name |
| Served Assets Details | Asset Type |
| Ad Type | Headline 1 Asset ID |
| Headline 2 Asset ID | Description 1 Asset ID |
| Description 2 Asset ID | Final URLs |
| Headline 1 | Headline 2 |
| Description 1 | Description 2 |
| Ad Preview | Impressions |
| Date |
Data View Details: Parental Status
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Customer Name |
| Parental Status | Parental Status State |
| Final URL | Mobile Final URL |
| Interaction Types | Is negative |
| Max. CPC | Max. CPM |
| Max. CPC Source | Max. CPM Source |
| Avg. CPC | Avg. CPM |
| Active View measurable cost | Active View measurable impr. |
| Active View Viewable CTR | Active View viewable impressions |
| All Conv. | All Conv. Rate |
| All Conv. Value | Avg. Daily Cost |
| Engagements | Interactions |
| Conversions | Total conv. value |
| Cross-device conv. | Clicks |
| Impressions | Cost |
| Avg. CPV | Video Views |
| Video View Rate | CTR |
| Conversion Rate | Cost / All Conv. |
| Avg. Cost | Gmail Saves |
| Gmail Forwards | Gmail Clicks to Website |
| View-through conv. | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Avg. Client CPV |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Partition
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Product Partition ID |
| Partition Type | Device |
| Week | Month |
| Quarter | Click Type |
| Max. CPC | Is Negative |
| Tracking Template | Custom Parameter |
| Avg. CPC | Avg. CPM |
| All Conv. | All Conv. Value |
| Cross-device conv. | Avg. Daily Cost |
| Conversions | Total conv. value |
| Clicks | Total Impressions |
| Cost | CTR |
| Value Per Conv | Cost / All Conv. |
| Conversion Rate | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Client Cost Per Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Placeholder
| Placeholder | Ad Group ID |
| Ad Group | Ad Group State |
| Campaign Serving Status | Ad Group Label IDs |
| Ad Group Labels | Campaign ID |
| Campaign Name | Campaign State |
| Currency | Time Zone |
| Campaign Type | Campaign Subtype |
| Account ID | Account Name |
| Campaign Label IDs | Campaign Labels |
| Campaign Start Date | Campaign End Date |
| Type | Network |
| Details | Is Self Action |
| Approval Status | Item State |
| Impressions | CTR |
| Avg. CPC | Avg. CPM |
| All Conv. | All Conv. Value |
| Cross-device conv. | Engagements |
| Interactions | Avg. Daily Cost |
| Cost / All Conv. | Conversions |
| Total conv. value | Clicks |
| Cost | Avg. CPV |
| Video Views | Video View Rate |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost Per Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Placements
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Placement |
| Is negative | Max. CPC |
| Max. CPM | Bid adj. |
| Max CPC source | Max CPM Source |
| Mobile Final URL | Final URLs |
| Placement State | Active View viewable impressions |
| Impressions | Clicks |
| Cost | CTR |
| Avg. CPC | Avg. CPM |
| Conversions | Conversion Rate |
| View-through conv. | Total conv. value |
| Cost Per View-Through Conversion | Cost Per Conversion |
| Active View measurable impr. | Active View measurable cost |
| All Conv. | All Conv. Value |
| Cross-device conv. | Gmail Saves |
| Gmail Forwards | Gmail Clicks to Website |
| Engagements | Interactions |
| Avg. Daily Cost | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Average Video 100% Completes | Avg. CPV |
| Video Views | Video View Rate |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Postal Code (User location) Performance
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Network |
| Canonical Name | Country / Territory (User location) |
| Region (User location) | Postal Code (User location) |
| Is targeting location? | Impressions |
| Clicks | Cost |
| CTR | Avg. CPC |
| Avg. CPM | Conversions |
| Conversion Rate | View-through conv. |
| Total conv. value | Cost Per View-Through Conversion |
| Cost Per Conversion | All Conv. |
| All Conv. Value | Cross-device conv. |
| Interactions | Avg. CPV |
| Video Views | Video View Rate |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Search Terms
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Customer Name |
| Network | Search Term |
| Query Match Type with Variant | Matching Keyword |
| Final URL | Interaction Types |
| Avg. Daily Cost | All Conv. |
| Engagements | Interactions |
| Conversions | Clicks |
| Impressions | Cost |
| CTR | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Conversion Rate | Cost / All Conv. |
| Cost Per View-Through Conversion | View-through conv. |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Shopping
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Brand |
| Item Id | Product Title |
| Product type (2nd level) | Product type (1st level) |
| Product type (3rd level) | Product type (4th level) |
| Product type (5th level) | Custom label 0 |
| Custom label 1 | Custom label 2 |
| Custom label 3 | Custom label 4 |
| Category (1st level) | Category (2nd level) |
| Category (3rd level) | Category (4th level) |
| Category (5th level) | Language |
| MC ID | Store ID |
| All Conv. | Total conv. value |
| Cross-device conv. | Adjusted Search Click Share |
| Avg. Daily Cost | Conversions |
| Clicks | Impressions |
| Cost | CTR |
| Avg. CPC | Avg. CPM |
| Conversion Rate | Cost / All Conv. |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Client Cost Per Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Time of Day
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Hour of Day |
| Ad Group | Ad Group ID |
| Ad Group Status | Ad Group Type |
| Default max. CPC | Max. CPM |
| Max. CPV | Bid Strategy ID |
| Bid Strategy Type | Campaign Label IDs |
| Campaign Labels | Impressions |
| Clicks | Cost |
| CTR | Avg. CPC |
| Avg. CPM | Conversions |
| Conversion Rate | View-through conv. |
| Total conv. value | Cost Per View-Through Conversion |
| Cost Per Conversion | Avg. Daily Search Impr. Share |
| Avg. Daily Display Impr. Share | Relative CTR% |
| Average Video 25% Completes | Average Video 50% Completes |
| Average Video 75% Completes | Average Video 100% Completes |
| Avg. CPV | Video Views |
| Video View Rate | Active View viewable impressions |
| Active View measurable impr. | Active View measurable cost |
| Avg. Daily Content Impr. share | Engagements |
| Interactions | Phone impressions |
| Phone calls | Avg. Daily Cost |
| Possible Search Impressions | Adjusted Search Impression Share |
| Adjusted Search Impression Share Old | Adjusted Search Impression Share 5 Percent |
| Adjusted Search Impression Share 10 Percent | Possible Display Impressions |
| Adjusted Display Impression Share | Possible Content Impressions |
| Adjusted Content Impression Share | Adjusted Content Impression Share Old |
| Adjusted Content Impression Share 5 Percent | Adjusted Content Impression Share 10 Percent |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Date |
Data View Details: URL Performance
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | URL |
| Domain | Keyword / Placement |
| Impressions | Clicks |
| Cost | CTR |
| Avg. CPC | Avg. CPM |
| Conversions | Conversion Rate |
| View-through conv. | Total conv. value |
| Cost Per View-Through Conversion | Cost Per Conversion |
| Active View viewable impressions | Active View measurable impr. |
| Active View measurable cost | All Conv. |
| All Conv. Value | Cross-device conv. |
| Engagements | Interactions |
| All Conv. Rate | Active View Viewable CTR |
| Avg. Cost | Cost Per All Conv. |
| Average Video 25% Completes | Average Video 50% Completes |
| Average Video 75% Completes | Average Video 100% Completes |
| Avg. CPV | Video Views |
| Video View Rate | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Avg. Client CPV |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Date |
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