Basis Technologies

Basis, is the industry’s most powerful, comprehensive and automated digital media management platform.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
Ad Classification Ad Server
Ad Serving Estimated Impressions Ad Serving Rate
Ad Serving Rate Type Ad Serving Spend
Ad Serving Spend Contracted Ad Sizes
Amount Gain Loss Contracted Approval Version
Approved At Approved Budget
Basis Technologies Campaign ID Basis Technologies Conversion ID
Basis Technologies Creative ID Basis Technologies Line Item ID
Billing Name Brand ID
Brand Name CPA Click Conversions
CPA Total Conversions CPA View Conversions
CPC CPCV
CPM CPV
CTC CTC Revenue
CTR Campaign Name
Click-through Conversions Clicks
Client CPC Client CPCV
Client CPM Client CPV
Client Cost per CPA Click Conversion Client Cost per CPA Conversion
Client Cost per CPA View Conversion Client Cost per Click-Through Conversion
Client Cost per Conversion Client Cost per Interaction
Client Cost per View-Through Conversion Client ID
Client Name Client Spend
Completion Rate Contact Email
Contact Extension Contact First Name
Contact Last Name Contact Phone
Cost per CPA Click Conversion Cost per CPA Conversion
Cost per CPA View Conversion Cost per Click-Through Conversion
Cost per Conversion Cost per Interaction
Cost per View-Through Conversion Created At
Creative Name Creative Name
Date Delivery Source ID
Delivery Source Name Eligible Impressions
End Date External Delivery Source
External ID External Ref
External Ref External Source
External Source Formats
Impressions Initiative Name
Interactions Line Item Name
Line Item Type Lineage
Margin % Contracted Measurable Impressions
Media Contracted Units Media Plan ID
Media Plan Name Media Rate
Media Spend Media Spend Contracted
Media Type Pixel Size
Platforms Property ID
Property Name Rate Type
Revenue per CTC Revenue per Conversion
Revenue per VTC Size
Start Date Status
Total Conversions Total Conversions
Total Revenue Total Spend
Total Spend Contracted UGCID
VTC VTC Revenue
Vendor ID Vendor Name
Video Completions Video Starts
View-through Conversions Viewable Impressions
Client ID Client Name
Billing Name Contact First Name
Contact Last Name Contact Email
Contact Phone Contact Extension
Brand ID Brand Name
Basis Technologies Campaign ID Campaign Name
UGCID Initiative Name
Status Approved Budget
Start Date End Date
Created At Impressions
Clicks CTR
Eligible Impressions Measurable Impressions
Viewable Impressions Interactions
Video Starts Video Completions
Completion Rate View-through Conversions
Click-through Conversions Total Conversions
CPA Click Conversions CPA View Conversions
CPA Total Conversions Total Spend
Media Spend Ad Serving Spend
CPM CPC
Cost per Conversion Cost per View-Through Conversion
Cost per Click-Through Conversion Cost per CPA View Conversion
Cost per CPA Click Conversion Cost per CPA Conversion
Cost per Interaction CPV
CPCV Client Spend
Client CPM Client CPC
Client Cost per Conversion Client Cost per View-Through Conversion
Client Cost per Click-Through Conversion Client Cost per CPA View Conversion
Client Cost per CPA Click Conversion Client Cost per CPA Conversion
Client Cost per Interaction Client CPV
Client CPCV Date
Client ID Client Name
Billing Name Contact First Name
Contact Last Name Contact Email
Contact Phone Contact Extension
Brand ID Brand Name
Basis Technologies Campaign ID Campaign Name
UGCID Basis Technologies Line Item ID
Line Item Name Line Item Type
Lineage Property ID
Property Name Vendor ID
Vendor Name Basis Technologies Creative ID
External Source External Ref
Media Type Creative Name
Ad Classification Pixel Size
Delivery Source ID External Delivery Source
External ID Delivery Source Name
Size Basis Technologies Conversion ID
Conversion Name External Source
External Ref Total Conversions
VTC CTC
Total Revenue VTC Revenue
CTC Revenue Revenue per Conversion
Revenue per VTC Revenue per CTC
Date
Client ID Client Name
Billing Name Contact First Name
Contact Last Name Contact Email
Contact Phone Contact Extension
Brand ID Brand Name
Basis Technologies Campaign ID Campaign Name
UGCID Basis Technologies Line Item ID
Line Item Name Line Item Type
Lineage Property ID
Property Name Vendor ID
Vendor Name Basis Technologies Creative ID
External Source External Ref
Media Type Creative Name
Ad Classification Pixel Size
Delivery Source ID External Delivery Source
External ID Delivery Source Name
Size Impressions
Clicks CTR
Eligible Impressions Measurable Impressions
Viewable Impressions Interactions
Video Starts Video Completions
Completion Rate View-through Conversions
Click-through Conversions Total Conversions
CPA Click Conversions CPA View Conversions
CPA Total Conversions Date
Client ID Client Name
Billing Name Contact First Name
Contact Last Name Contact Email
Contact Phone Contact Extension
Brand ID Brand Name
Basis Technologies Campaign ID Campaign Name
UGCID Initiative Name
Status Approved Budget
Basis Technologies Line Item ID Lineage
Property ID Property Name
Vendor ID Vendor Name
Line Item Name Line Item Type
Start Date End Date
Ad Sizes Formats
Platforms Rate Type
Total Spend Contracted Amount Gain Loss Contracted
Margin % Contracted Media Rate
Media Contracted Units Media Spend Contracted
Ad Serving Rate Type Ad Server
Ad Serving Rate Ad Serving Estimated Impressions
Ad Serving Spend Contracted Media Plan ID
Media Plan Name Approval Version
Approved At Impressions
Clicks CTR
Eligible Impressions Measurable Impressions
Viewable Impressions Interactions
Video Starts Video Completions
Completion Rate View-through Conversions
Click-through Conversions Total Conversions
CPA Click Conversions CPA View Conversions
CPA Total Conversions Total Spend
Media Spend Ad Serving Spend
CPM CPC
Cost per Conversion Cost per View-Through Conversion
Cost per Click-Through Conversion Cost per CPA View Conversion
Cost per CPA Click Conversion Cost per CPA Conversion
Cost per Interaction CPV
CPCV Client Spend
Client CPM Client CPC
Client Cost per Conversion Client Cost per View-Through Conversion
Client Cost per Click-Through Conversion Client Cost per CPA View Conversion
Client Cost per CPA Click Conversion Client Cost per CPA Conversion
Client Cost per Interaction Client CPV
Client CPCV Date

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