Centro Basis: Platform

Basis, is the industry’s most powerful, comprehensive and automated digital media management platform. Through a single user interface, Basis converges the entire advertising workflow, enabling marketers to plan, buy, analyze and streamline campaigns for programmatic, direct, search and social in one platform.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Campaigns
  • Line Items
  • Creatives

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

See Sample Metrics

  • Impressions
  • Clicks
  • Interactions
  • Video Starts
  • Video Completions
  • View-through Conversions
  • Click-through Conversions
  • Total Conversions
  • CTR
  • Eligible Impressions
  • Measurable Impressions
  • Viewable Impressions
  • Completion Rate
  • CPA Click Conversions
  • CPA View Conversions
  • CPA Total Conversions
  • Campaigns

Start Automating Your Marketing Data Today!

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