Basis Technologies
Basis, is the industry’s most powerful, comprehensive and automated digital media management platform.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
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Stored
All Dimensions and Metrics:
Ad Classification | Ad Server |
Ad Serving Estimated Impressions | Ad Serving Rate |
Ad Serving Rate Type | Ad Serving Spend |
Ad Serving Spend Contracted | Ad Sizes |
Amount Gain Loss Contracted | Approval Version |
Approved At | Approved Budget |
Basis Technologies Campaign ID | Basis Technologies Conversion ID |
Basis Technologies Creative ID | Basis Technologies Line Item ID |
Billing Name | Brand ID |
Brand Name | CPA Click Conversions |
CPA Total Conversions | CPA View Conversions |
CPC | CPCV |
CPM | CPV |
CTC | CTC Revenue |
CTR | Campaign Name |
Click-through Conversions | Clicks |
Client CPC | Client CPCV |
Client CPM | Client CPV |
Client Cost per CPA Click Conversion | Client Cost per CPA Conversion |
Client Cost per CPA View Conversion | Client Cost per Click-Through Conversion |
Client Cost per Conversion | Client Cost per Interaction |
Client Cost per View-Through Conversion | Client ID |
Client Name | Client Spend |
Completion Rate | Contact Email |
Contact Extension | Contact First Name |
Contact Last Name | Contact Phone |
Cost per CPA Click Conversion | Cost per CPA Conversion |
Cost per CPA View Conversion | Cost per Click-Through Conversion |
Cost per Conversion | Cost per Interaction |
Cost per View-Through Conversion | Created At |
Creative Name | Creative Name |
Date | Delivery Source ID |
Delivery Source Name | Eligible Impressions |
End Date | External Delivery Source |
External ID | External Ref |
External Ref | External Source |
External Source | Formats |
Impressions | Initiative Name |
Interactions | Line Item Name |
Line Item Type | Lineage |
Margin % Contracted | Measurable Impressions |
Media Contracted Units | Media Plan ID |
Media Plan Name | Media Rate |
Media Spend | Media Spend Contracted |
Media Type | Pixel Size |
Platforms | Property ID |
Property Name | Rate Type |
Revenue per CTC | Revenue per Conversion |
Revenue per VTC | Size |
Start Date | Status |
Total Conversions | Total Conversions |
Total Revenue | Total Spend |
Total Spend Contracted | UGCID |
VTC | VTC Revenue |
Vendor ID | Vendor Name |
Video Completions | Video Starts |
View-through Conversions | Viewable Impressions |
Data View Details: Campaigns
Client ID | Client Name |
Billing Name | Contact First Name |
Contact Last Name | Contact Email |
Contact Phone | Contact Extension |
Brand ID | Brand Name |
Basis Technologies Campaign ID | Campaign Name |
UGCID | Initiative Name |
Status | Approved Budget |
Start Date | End Date |
Created At | Impressions |
Clicks | CTR |
Eligible Impressions | Measurable Impressions |
Viewable Impressions | Interactions |
Video Starts | Video Completions |
Completion Rate | View-through Conversions |
Click-through Conversions | Total Conversions |
CPA Click Conversions | CPA View Conversions |
CPA Total Conversions | Total Spend |
Media Spend | Ad Serving Spend |
CPM | CPC |
Cost per Conversion | Cost per View-Through Conversion |
Cost per Click-Through Conversion | Cost per CPA View Conversion |
Cost per CPA Click Conversion | Cost per CPA Conversion |
Cost per Interaction | CPV |
CPCV | Client Spend |
Client CPM | Client CPC |
Client Cost per Conversion | Client Cost per View-Through Conversion |
Client Cost per Click-Through Conversion | Client Cost per CPA View Conversion |
Client Cost per CPA Click Conversion | Client Cost per CPA Conversion |
Client Cost per Interaction | Client CPV |
Client CPCV | Date |
Data View Details: Conversions
Client ID | Client Name |
Billing Name | Contact First Name |
Contact Last Name | Contact Email |
Contact Phone | Contact Extension |
Brand ID | Brand Name |
Basis Technologies Campaign ID | Campaign Name |
UGCID | Basis Technologies Line Item ID |
Line Item Name | Line Item Type |
Lineage | Property ID |
Property Name | Vendor ID |
Vendor Name | Basis Technologies Creative ID |
External Source | External Ref |
Media Type | Creative Name |
Ad Classification | Pixel Size |
Delivery Source ID | External Delivery Source |
External ID | Delivery Source Name |
Size | Basis Technologies Conversion ID |
Conversion Name | External Source |
External Ref | Total Conversions |
VTC | CTC |
Total Revenue | VTC Revenue |
CTC Revenue | Revenue per Conversion |
Revenue per VTC | Revenue per CTC |
Date |
Data View Details: Creatives
Client ID | Client Name |
Billing Name | Contact First Name |
Contact Last Name | Contact Email |
Contact Phone | Contact Extension |
Brand ID | Brand Name |
Basis Technologies Campaign ID | Campaign Name |
UGCID | Basis Technologies Line Item ID |
Line Item Name | Line Item Type |
Lineage | Property ID |
Property Name | Vendor ID |
Vendor Name | Basis Technologies Creative ID |
External Source | External Ref |
Media Type | Creative Name |
Ad Classification | Pixel Size |
Delivery Source ID | External Delivery Source |
External ID | Delivery Source Name |
Size | Impressions |
Clicks | CTR |
Eligible Impressions | Measurable Impressions |
Viewable Impressions | Interactions |
Video Starts | Video Completions |
Completion Rate | View-through Conversions |
Click-through Conversions | Total Conversions |
CPA Click Conversions | CPA View Conversions |
CPA Total Conversions | Date |
Data View Details: Line Items
Client ID | Client Name |
Billing Name | Contact First Name |
Contact Last Name | Contact Email |
Contact Phone | Contact Extension |
Brand ID | Brand Name |
Basis Technologies Campaign ID | Campaign Name |
UGCID | Initiative Name |
Status | Approved Budget |
Basis Technologies Line Item ID | Lineage |
Property ID | Property Name |
Vendor ID | Vendor Name |
Line Item Name | Line Item Type |
Start Date | End Date |
Ad Sizes | Formats |
Platforms | Rate Type |
Total Spend Contracted | Amount Gain Loss Contracted |
Margin % Contracted | Media Rate |
Media Contracted Units | Media Spend Contracted |
Ad Serving Rate Type | Ad Server |
Ad Serving Rate | Ad Serving Estimated Impressions |
Ad Serving Spend Contracted | Media Plan ID |
Media Plan Name | Approval Version |
Approved At | Impressions |
Clicks | CTR |
Eligible Impressions | Measurable Impressions |
Viewable Impressions | Interactions |
Video Starts | Video Completions |
Completion Rate | View-through Conversions |
Click-through Conversions | Total Conversions |
CPA Click Conversions | CPA View Conversions |
CPA Total Conversions | Total Spend |
Media Spend | Ad Serving Spend |
CPM | CPC |
Cost per Conversion | Cost per View-Through Conversion |
Cost per Click-Through Conversion | Cost per CPA View Conversion |
Cost per CPA Click Conversion | Cost per CPA Conversion |
Cost per Interaction | CPV |
CPCV | Client Spend |
Client CPM | Client CPC |
Client Cost per Conversion | Client Cost per View-Through Conversion |
Client Cost per Click-Through Conversion | Client Cost per CPA View Conversion |
Client Cost per CPA Click Conversion | Client Cost per CPA Conversion |
Client Cost per Interaction | Client CPV |
Client CPCV | Date |
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