Centro Basis: Platform

Basis, is the industry’s most powerful, comprehensive and automated digital media management platform. Through a single user interface, Basis converges the entire advertising workflow, enabling marketers to plan, buy, analyze and streamline campaigns for programmatic, direct, search and social in one platform.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Campaigns
  • Creatives
  • Line Items

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

See Sample Dimensions and Metrics

  • Ad Serving Spend
  • Approved Budget
  • Billing Name
  • Brand ID
  • Brand Name
  • CPA Click Conversions
  • CPA Total Conversions
  • CPA View Conversions
  • CPC
  • CPCV
  • CPM
  • CPV
  • CTR
  • Campaign Name
  • Campaign Name
  • Campaigns Count
  • Centro Basis: Platform Campaign ID
  • Click-through Conversions
  • Clicks
  • Client
  • Client CPC
  • Client CPCV
  • Client CPM
  • Client CPV
  • Client Cost per CPA Click Conversion
  • Client Cost per CPA Conversion
  • Client Cost per CPA View Conversion
  • Client Cost per Click-Through Conversion
  • Client Cost per Conversion
  • Client Cost per Interaction
  • Client Cost per View-Through Conversion
  • Client ID
  • Client Name
  • Client Spend
  • Completion Rate
  • Contact Email
  • Contact Extension
  • Contact First Name
  • Contact Last Name
  • Contact Phone
  • Cost per CPA Click Conversion
  • Cost per CPA Conversion
  • Cost per CPA View Conversion
  • Cost per Click-Through Conversion
  • Cost per Conversion
  • Cost per Interaction
  • Cost per View-Through Conversion
  • Date
  • Eligible Impressions
  • Formatted Date
  • Impressions
  • Initiative Name
  • Interactions
  • Measurable Impressions
  • Media Spend
  • Status
  • Total Conversions
  • Total Spend
  • Video Completions
  • Video Starts
  • View-through Conversions
  • Viewable Impressions

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