Basis Technologies

Basis, is the industry’s most powerful, comprehensive and automated digital media management platform.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Stored

All Dimensions and Metrics:

Ad Classification	Ad Server
Ad Serving Estimated Impressions	Ad Serving Rate
Ad Serving Rate Type	Ad Serving Spend
Ad Serving Spend Contracted	Ad Sizes
Amount Gain Loss Contracted	Approval Version
Approved At	Approved Budget
Basis Technologies Campaign ID	Basis Technologies Conversion ID
Basis Technologies Creative ID	Basis Technologies Line Item ID
Billing Name	Brand ID
Brand Name	CPA Click Conversions
CPA Total Conversions	CPA View Conversions
CPC	CPCV
CPM	CPV
CTC	CTC Revenue
CTR	Campaign Name
Click-through Conversions	Clicks
Client CPC	Client CPCV
Client CPM	Client CPV
Client Cost per CPA Click Conversion	Client Cost per CPA Conversion
Client Cost per CPA View Conversion	Client Cost per Click-Through Conversion
Client Cost per Conversion	Client Cost per Interaction
Client Cost per View-Through Conversion	Client ID
Client Name	Client Spend
Completion Rate	Contact Email
Contact Extension	Contact First Name
Contact Last Name	Contact Phone
Cost per CPA Click Conversion	Cost per CPA Conversion
Cost per CPA View Conversion	Cost per Click-Through Conversion
Cost per Conversion	Cost per Interaction
Cost per View-Through Conversion	Created At
Creative Name	Creative Name
Date	Delivery Source ID
Delivery Source Name	Eligible Impressions
End Date	External Delivery Source
External ID	External Ref
External Ref	External Source
External Source	Formats
Impressions	Initiative Name
Interactions	Line Item Name
Line Item Type	Lineage
Margin % Contracted	Measurable Impressions
Media Contracted Units	Media Plan ID
Media Plan Name	Media Rate
Media Spend	Media Spend Contracted
Media Type	Pixel Size
Platforms	Property ID
Property Name	Rate Type
Revenue per CTC	Revenue per Conversion
Revenue per VTC	Size
Start Date	Status
Total Conversions	Total Conversions
Total Revenue	Total Spend
Total Spend Contracted	UGCID
VTC	VTC Revenue
Vendor ID	Vendor Name
Video Completions	Video Starts
View-through Conversions	Viewable Impressions

Data View Details: Campaigns

Client ID	Client Name
Billing Name	Contact First Name
Contact Last Name	Contact Email
Contact Phone	Contact Extension
Brand ID	Brand Name
Basis Technologies Campaign ID	Campaign Name
UGCID	Initiative Name
Status	Approved Budget
Start Date	End Date
Created At	Impressions
Clicks	CTR
Eligible Impressions	Measurable Impressions
Viewable Impressions	Interactions
Video Starts	Video Completions
Completion Rate	View-through Conversions
Click-through Conversions	Total Conversions
CPA Click Conversions	CPA View Conversions
CPA Total Conversions	Total Spend
Media Spend	Ad Serving Spend
CPM	CPC
Cost per Conversion	Cost per View-Through Conversion
Cost per Click-Through Conversion	Cost per CPA View Conversion
Cost per CPA Click Conversion	Cost per CPA Conversion
Cost per Interaction	CPV
CPCV	Client Spend
Client CPM	Client CPC
Client Cost per Conversion	Client Cost per View-Through Conversion
Client Cost per Click-Through Conversion	Client Cost per CPA View Conversion
Client Cost per CPA Click Conversion	Client Cost per CPA Conversion
Client Cost per Interaction	Client CPV
Client CPCV	Date

Data View Details: Conversions

Client ID	Client Name
Billing Name	Contact First Name
Contact Last Name	Contact Email
Contact Phone	Contact Extension
Brand ID	Brand Name
Basis Technologies Campaign ID	Campaign Name
UGCID	Basis Technologies Line Item ID
Line Item Name	Line Item Type
Lineage	Property ID
Property Name	Vendor ID
Vendor Name	Basis Technologies Creative ID
External Source	External Ref
Media Type	Creative Name
Ad Classification	Pixel Size
Delivery Source ID	External Delivery Source
External ID	Delivery Source Name
Size	Basis Technologies Conversion ID
Conversion Name	External Source
External Ref	Total Conversions
VTC	CTC
Total Revenue	VTC Revenue
CTC Revenue	Revenue per Conversion
Revenue per VTC	Revenue per CTC
Date

Data View Details: Creatives

Client ID	Client Name
Billing Name	Contact First Name
Contact Last Name	Contact Email
Contact Phone	Contact Extension
Brand ID	Brand Name
Basis Technologies Campaign ID	Campaign Name
UGCID	Basis Technologies Line Item ID
Line Item Name	Line Item Type
Lineage	Property ID
Property Name	Vendor ID
Vendor Name	Basis Technologies Creative ID
External Source	External Ref
Media Type	Creative Name
Ad Classification	Pixel Size
Delivery Source ID	External Delivery Source
External ID	Delivery Source Name
Size	Impressions
Clicks	CTR
Eligible Impressions	Measurable Impressions
Viewable Impressions	Interactions
Video Starts	Video Completions
Completion Rate	View-through Conversions
Click-through Conversions	Total Conversions
CPA Click Conversions	CPA View Conversions
CPA Total Conversions	Date

Data View Details: Line Items

Client ID	Client Name
Billing Name	Contact First Name
Contact Last Name	Contact Email
Contact Phone	Contact Extension
Brand ID	Brand Name
Basis Technologies Campaign ID	Campaign Name
UGCID	Initiative Name
Status	Approved Budget
Basis Technologies Line Item ID	Lineage
Property ID	Property Name
Vendor ID	Vendor Name
Line Item Name	Line Item Type
Start Date	End Date
Ad Sizes	Formats
Platforms	Rate Type
Total Spend Contracted	Amount Gain Loss Contracted
Margin % Contracted	Media Rate
Media Contracted Units	Media Spend Contracted
Ad Serving Rate Type	Ad Server
Ad Serving Rate	Ad Serving Estimated Impressions
Ad Serving Spend Contracted	Media Plan ID
Media Plan Name	Approval Version
Approved At	Impressions
Clicks	CTR
Eligible Impressions	Measurable Impressions
Viewable Impressions	Interactions
Video Starts	Video Completions
Completion Rate	View-through Conversions
Click-through Conversions	Total Conversions
CPA Click Conversions	CPA View Conversions
CPA Total Conversions	Total Spend
Media Spend	Ad Serving Spend
CPM	CPC
Cost per Conversion	Cost per View-Through Conversion
Cost per Click-Through Conversion	Cost per CPA View Conversion
Cost per CPA Click Conversion	Cost per CPA Conversion
Cost per Interaction	CPV
CPCV	Client Spend
Client CPM	Client CPC
Client Cost per Conversion	Client Cost per View-Through Conversion
Client Cost per Click-Through Conversion	Client Cost per CPA View Conversion
Client Cost per CPA Click Conversion	Client Cost per CPA Conversion
Client Cost per Interaction	Client CPV
Client CPCV	Date