Basis (Standalone) DSP empowers you with a programmatic media planning and buying tool that’s easy to use, but smart enough to plan complex, cross-channel campaigns who are not currently leveraging the Basis Platform.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics
Data View Details: Audience Data Segment
Data View Details: Campaigns
Data View Details: Conversions
Data View Details: Creatives
Data View Details: Device Performance
Data View Details: Domains and Apps
Data View Details: Exchanges
Data View Details: Geo Breakdown
Data View Details: Placements
Data View Details: Sites
Data View Details: Zip Code Performance