Centro Basis: DSP

Basis: DSP empowers you with a programmatic media planning and buying tool that’s easy to use, but smart enough to plan complex, cross-channel campaigns who are not currently leveraging the Basis Platform.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Campaigns
  • Conversions
  • Creatives
  • Data Segment
  • Device Performance
  • Domains and Apps
  • Exchanges
  • Geo Breakdown
  • Placements
  • Sites
  • Zip Code Performance

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

See Sample Dimensions and Metrics

  • 100% Completes
  • 25% Completes
  • 50% Completes
  • 75% Completes
  • CTC Revenue
  • CTR
  • Campaign Group ID
  • Campaign Group Name
  • Campaign ID
  • Campaigns Count
  • Click CVR
  • Click RPM
  • Click eCPA
  • Click-Thru Conversions
  • Clicks
  • Client
  • Client Cost
  • Client Total eCPA
  • Client Total eCPC
  • Client Total eCPM
  • Completion Rate
  • Data Spend
  • Data eCPM
  • Date
  • Default Bid
  • EPC
  • End Date
  • Formatted Date
  • Imps. Bid
  • Imps. Won
  • Media Spend
  • Media eCPM
  • Name
  • Name
  • Notes
  • Notes Snippet
  • Review Status
  • Start Date
  • Status
  • Total CVRM
  • Total Conversions
  • Total RPM
  • Total Revenue
  • Total Spend
  • Total eCPA
  • Total eCPC
  • Total eCPM
  • Type
  • VTC Revenue
  • Video Skip Rate
  • Video Skips
  • Video Starts
  • View CVR
  • View-Thru Conversions
  • Win Rate

Start Automating Your Marketing Data Today!

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