Centro Basis: DSP

Basis: DSP empowers you with a programmatic media planning and buying tool that’s easy to use, but smart enough to plan complex, cross-channel campaigns who are not currently leveraging the Basis Platform.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Campaigns
  • Conversions
  • Sites
  • Creatives
  • Geo Breakdown
  • Domains and Apps
  • Exchanges
  • Placements
  • Zip Code Performance
  • Data Segment
  • Device Performance

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

See Sample Metrics

  • Imps. Won
  • Total eCPM
  • Total eCPC
  • Total Spend
  • Clicks
  • CTR
  • View-Thru Conversions
  • Click-Thru Conversions
  • Total Conversions
  • Total Revenue
  • Total eCPA
  • Click eCPA
  • Click CVR
  • View CVR
  • Total CVRM
  • EPC
  • Total RPM
  • Click RPM
  • Imps. Bid
  • Win Rate
  • Media Spend
  • Data Spend
  • Media eCPM
  • Data eCPM
  • CTC Revenue
  • VTC Revenue
  • Video Starts
  • 25% Completes
  • 50% Completes
  • 75% Completes
  • 100% Completes
  • Video Skips
  • Completion Rate
  • Video Skip Rate
  • Client Cost
  • Client Total eCPC
  • Client Total eCPM
  • Client Total eCPA
  • Campaigns Count

Start Automating Your Marketing Data Today!

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