Basis DSP
Basis (Standalone) DSP empowers you with a programmatic media planning and buying tool that’s easy to use, but smart enough to plan complex, cross-channel campaigns who are not currently leveraging the Basis Platform.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| 100% Completes | 25% Completes |
| 50% Completes | 75% Completes |
| Bid | CTC |
| CTC Revenue | CTR |
| Campaign Group ID | Campaign Group Name |
| Campaign ID | Campaign Name |
| Campaign Status | City |
| Click CVR | Click RPM |
| Click eCPA | Click-Thru Conversions |
| Clicks | Client Cost |
| Client Total eCPA | Client Total eCPC |
| Client Total eCPM | Completion Rate |
| Country | Creative Height |
| Creative Width | Data Spend |
| Data eCPM | Date |
| Default Bid | Device Type |
| Dimensions | Domain Name |
| Domain Type | EPC |
| Eligible Impressions | Embed Preview |
| End Date | Events |
| Events Rate | Exchange ID |
| Exchange Name | Format |
| Has Children | Identifier |
| Impressions | Imps. Bid |
| Imps. Won | Measured Impressions |
| Media Spend | Media eCPM |
| Name | Notes |
| Notes Snippet | Page Position |
| Preview | Region |
| Review Status | Site ID |
| Start Date | Status |
| Total CVRM | Total Conversions |
| Total RPM | Total Revenue |
| Total Spend | Total eCPA |
| Total eCPC | Total eCPM |
| Type | VTC |
| VTC Revenue | Video Skip Rate |
| Video Skips | Video Starts |
| View CVR | View-Thru Conversions |
| Viewable Impressions | Viewthru Conversions |
| Win Rate | Zip/Postal Code |
| eCPCV |
| 100% Completes | 25% Completes |
| 50% Completes | 75% Completes |
| CTC | CTC Revenue |
| CTR | Campaign ID |
| Campaign Name | Click CVR |
| Clicks | Completion Rate |
| Date | Events |
| Events Rate | Imps. Won |
| Name | Total CVRM |
| Total Conversions | Total Revenue |
| VTC | VTC Revenue |
| Video Starts | View CVR |
| 100% Completes | 25% Completes |
| 50% Completes | 75% Completes |
| CTC Revenue | CTR |
| Campaign Group ID | Campaign Group Name |
| Campaign ID | Click CVR |
| Click RPM | Click eCPA |
| Click-Thru Conversions | Clicks |
| Client Cost | Client Total eCPA |
| Client Total eCPC | Client Total eCPM |
| Completion Rate | Data Spend |
| Data eCPM | Date |
| Default Bid | EPC |
| End Date | Imps. Bid |
| Imps. Won | Media Spend |
| Media eCPM | Name |
| Notes | Notes Snippet |
| Review Status | Start Date |
| Status | Total CVRM |
| Total Conversions | Total RPM |
| Total Revenue | Total Spend |
| Total eCPA | Total eCPC |
| Total eCPM | Type |
| VTC Revenue | Video Skip Rate |
| Video Skips | Video Starts |
| View CVR | View-Thru Conversions |
| Win Rate |
| 100% Completes | 25% Completes |
| 50% Completes | 75% Completes |
| CTC | CTC Revenue |
| CTR | Campaign ID |
| Campaign Name | Click CVR |
| Clicks | Completion Rate |
| Date | Events |
| Events Rate | Imps. Won |
| Name | Total CVRM |
| Total Conversions | Total Revenue |
| VTC | VTC Revenue |
| Video Starts | View CVR |
| CTC Revenue | Campaign ID |
| Campaign Name | Click RPM |
| Click-Thru Conversions | Clicks |
| Date | Name |
| Total Conversions | Total Revenue |
| View-Thru Conversions |
| 100% Completes | 25% Completes |
| 50% Completes | 75% Completes |
| CTC Revenue | CTR |
| Campaign ID | Campaign Name |
| Campaign Status | Click CVR |
| Click RPM | Click eCPA |
| Click-Thru Conversions | Clicks |
| Client Cost | Client Total eCPA |
| Client Total eCPC | Client Total eCPM |
| Completion Rate | Creative Height |
| Creative Width | Data Spend |
| Data eCPM | Date |
| EPC | Embed Preview |
| Format | Imps. Bid |
| Imps. Won | Media Spend |
| Media eCPM | Name |
| Preview | Status |
| Total CVRM | Total Conversions |
| Total RPM | Total Revenue |
| Total Spend | Total eCPA |
| Total eCPC | Total eCPM |
| Type | VTC Revenue |
| Video Skip Rate | Video Skips |
| Video Starts | View CVR |
| View-Thru Conversions | Win Rate |
| 100% Completes | 25% Completes |
| 50% Completes | 75% Completes |
| CTC | CTC Revenue |
| CTR | Campaign ID |
| Campaign Name | Clicks |
| Client Cost | Client Total eCPA |
| Client Total eCPC | Client Total eCPM |
| Completion Rate | Data Spend |
| Date | Device Type |
| Events | Imps. Won |
| Media Spend | Name |
| Total Conversions | Total Revenue |
| Total Spend | Total eCPA |
| Total eCPC | Total eCPM |
| VTC | VTC Revenue |
| Video Starts | eCPCV |
| 100% Completes | 25% Completes |
| 50% Completes | 75% Completes |
| CTC Revenue | CTR |
| Campaign ID | Campaign Name |
| Click CVR | Click RPM |
| Click eCPA | Click-Thru Conversions |
| Clicks | Client Cost |
| Client Total eCPA | Client Total eCPC |
| Client Total eCPM | Completion Rate |
| Data Spend | Data eCPM |
| Date | EPC |
| Eligible Impressions | Identifier |
| Imps. Won | Measured Impressions |
| Media Spend | Media eCPM |
| Name | Total CVRM |
| Total Conversions | Total RPM |
| Total Revenue | Total Spend |
| Total eCPA | Total eCPC |
| Total eCPM | VTC Revenue |
| Video Starts | View CVR |
| Viewable Impressions | Viewthru Conversions |
| 100% Completes | 25% Completes |
| 50% Completes | 75% Completes |
| CTC Revenue | CTR |
| Campaign ID | Campaign Name |
| Click CVR | Click RPM |
| Click eCPA | Click-Thru Conversions |
| Clicks | Client Cost |
| Client Total eCPA | Client Total eCPC |
| Client Total eCPM | Completion Rate |
| Data Spend | Data eCPM |
| Date | Domain Name |
| Domain Type | EPC |
| Eligible Impressions | Exchange ID |
| Exchange Name | Imps. Won |
| Measured Impressions | Media Spend |
| Media eCPM | Total CVRM |
| Total Conversions | Total RPM |
| Total Revenue | Total Spend |
| Total eCPA | Total eCPC |
| Total eCPM | VTC Revenue |
| Video Starts | View CVR |
| Viewable Impressions | Viewthru Conversions |
| CTC Revenue | CTR |
| Campaign ID | Campaign Name |
| City | Click CVR |
| Click RPM | Click eCPA |
| Click-Thru Conversions | Clicks |
| Client Cost | Client Total eCPC |
| Client Total eCPM | Country |
| Data Spend | Date |
| EPC | Impressions |
| Media Spend | Region |
| Total CVRM | Total Conversions |
| Total RPM | Total Revenue |
| Total Spend | Total eCPA |
| Total eCPC | Total eCPM |
| VTC Revenue | View CVR |
| View-Thru Conversions |
| 100% Completes | 25% Completes |
| 50% Completes | 75% Completes |
| CTC Revenue | CTR |
| Campaign ID | Campaign Name |
| Click CVR | Click RPM |
| Click eCPA | Click-Thru Conversions |
| Clicks | Client Cost |
| Client Total eCPA | Client Total eCPC |
| Client Total eCPM | Completion Rate |
| Data Spend | Data eCPM |
| Date | Dimensions |
| Domain Name | Domain Type |
| EPC | Eligible Impressions |
| Exchange ID | Exchange Name |
| Has Children | Imps. Won |
| Measured Impressions | Media Spend |
| Media eCPM | Page Position |
| Total CVRM | Total Conversions |
| Total RPM | Total Revenue |
| Total Spend | Total eCPA |
| Total eCPC | Total eCPM |
| VTC Revenue | Video Starts |
| View CVR | Viewable Impressions |
| Viewthru Conversions |
| 100% Completes | 25% Completes |
| 50% Completes | 75% Completes |
| Bid | CTC Revenue |
| CTR | Campaign ID |
| Campaign Name | Click CVR |
| Click RPM | Click eCPA |
| Click-Thru Conversions | Clicks |
| Client Cost | Client Total eCPA |
| Client Total eCPC | Client Total eCPM |
| Completion Rate | Data Spend |
| Data eCPM | Date |
| EPC | Imps. Bid |
| Imps. Won | Media Spend |
| Media eCPM | Name |
| Review Status | Site ID |
| Status | Total CVRM |
| Total Conversions | Total RPM |
| Total Revenue | Total Spend |
| Total eCPA | Total eCPC |
| Total eCPM | VTC Revenue |
| Video Skip Rate | Video Skips |
| Video Starts | View CVR |
| Viewthru Conversions | Win Rate |
| CTC | CTC Revenue |
| CTR | Campaign ID |
| Campaign Name | Click CVR |
| Clicks | Client Cost |
| Client Total eCPA | Client Total eCPC |
| Client Total eCPM | Country |
| Data Spend | Date |
| Impressions | Media Spend |
| Name | Region |
| Total CVRM | Total Conversions |
| Total Revenue | Total Spend |
| VTC | VTC Revenue |
| View CVR | Zip/Postal Code |
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