Basis DSP
Basis (Standalone) DSP empowers you with a programmatic media planning and buying tool that’s easy to use, but smart enough to plan complex, cross-channel campaigns who are not currently leveraging the Basis Platform.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| 100% Completes | 100% Completes |
| 100% Completes | 25% Completes |
| 25% Completes | 25% Completes |
| 50% Completes | 50% Completes |
| 75% Completes | 75% Completes |
| 75% Completes | Bid |
| CTC | CTC Revenue |
| CTC Revenue | CTC Revenue |
| CTR | CTR |
| Campaign Group ID | Campaign Group Name |
| Campaign ID | Campaign ID |
| Campaign Name | Campaign Status |
| Click CVR | Click CVR |
| Click RPM | Click eCPA |
| Clicks | Client Cost |
| Client Total eCPA | Client Total eCPC |
| Client Total eCPM | Completion Rate |
| Country | Creative Height |
| Creative Width | Data Spend |
| Data eCPM | Date |
| Default Bid | Device Type |
| Domain Name | Domain Type |
| EPC | EPC |
| Eligible Impressions | Embed Preview |
| End Date | Events |
| Events Rate | Exchange ID |
| Exchange Name | Format |
| Has Children | Identifier |
| Impressions | Impressions |
| Imps. Bid | Imps. Won |
| Measured Impressions | Media Spend |
| Media Spend | Media eCPM |
| Name | Notes |
| Notes Snippet | Page Position |
| Preview | Region |
| Review Status | Site ID |
| Start Date | Status |
| Total CVRM | Total Conversions |
| Total Conversions | Total Conversions |
| Total RPM | Total Revenue |
| Total Revenue | Total Revenue |
| Total Spend | Total Spend |
| Total eCPA | Total eCPA |
| Total eCPC | Total eCPC |
| Total eCPM | Total eCPM |
| Type | VTC |
| VTC Revenue | VTC Revenue |
| VTC Revenue | Video Skip Rate |
| Video Skips | Video Starts |
| Video Starts | Video Starts |
| View CVR | View CVR |
| Viewable Impressions | Viewthru Conversions |
| Win Rate | Zip/Postal Code |
| eCPCV |
Data View Details: Audience Data Segment
| Campaign ID | Campaign Name |
| Name | Imps. Won |
| Clicks | CTR |
| Events | Events Rate |
| CTC | VTC |
| Total Conversions | Click CVR |
| View CVR | Total CVRM |
| CTC Revenue | VTC Revenue |
| Total Revenue | Video Starts |
| 25% Completes | 50% Completes |
| 75% Completes | 100% Completes |
| Completion Rate | Date |
Data View Details: Campaigns
| Campaign ID | Name |
| Campaign Group ID | Campaign Group Name |
| Start Date | End Date |
| Notes | Notes Snippet |
| Status | Review Status |
| Type | Default Bid |
| Imps. Won | Imps. Bid |
| Win Rate | Total eCPM |
| Total eCPC | Media Spend |
| Data Spend | Total Spend |
| Media eCPM | Data eCPM |
| Clicks | CTR |
| View-Thru Conversions | Click-Thru Conversions |
| Total Conversions | Total Revenue |
| CTC Revenue | VTC Revenue |
| Total eCPA | Click eCPA |
| Click CVR | View CVR |
| Total CVRM | EPC |
| Total RPM | Click RPM |
| Video Starts | 25% Completes |
| 50% Completes | 75% Completes |
| 100% Completes | Video Skips |
| Completion Rate | Video Skip Rate |
| Client Cost | Client Total eCPC |
| Client Total eCPM | Client Total eCPA |
| Date |
Data View Details: Contextual Data Segment
| Campaign ID | Campaign Name |
| Name | Imps. Won |
| Clicks | CTR |
| Events | Events Rate |
| CTC | VTC |
| Total Conversions | Click CVR |
| View CVR | Total CVRM |
| CTC Revenue | VTC Revenue |
| Total Revenue | Video Starts |
| 25% Completes | 50% Completes |
| 75% Completes | 100% Completes |
| Completion Rate | Date |
Data View Details: Conversions
| Campaign ID | Campaign Name |
| Name | Clicks |
| View-Thru Conversions | Click-Thru Conversions |
| Total Conversions | Total Revenue |
| CTC Revenue | Click RPM |
| Date |
Data View Details: Creatives
| Campaign ID | Campaign Name |
| Campaign Status | Name |
| Status | Type |
| Format | Imps. Won |
| Imps. Bid | Win Rate |
| Total eCPM | Total eCPC |
| Media Spend | Data Spend |
| Total Spend | Media eCPM |
| Data eCPM | Clicks |
| CTR | View-Thru Conversions |
| Click-Thru Conversions | Total Conversions |
| Total Revenue | CTC Revenue |
| VTC Revenue | Total eCPA |
| Click eCPA | Click CVR |
| View CVR | Total CVRM |
| EPC | Total RPM |
| Click RPM | Video Starts |
| 25% Completes | 50% Completes |
| 75% Completes | 100% Completes |
| Video Skips | Completion Rate |
| Video Skip Rate | Creative Height |
| Creative Width | Preview |
| Embed Preview | Client Cost |
| Client Total eCPC | Client Total eCPM |
| Client Total eCPA | Date |
Data View Details: Device Performance
| Campaign ID | Campaign Name |
| Name | Device Type |
| Imps. Won | Clicks |
| CTR | Total eCPM |
| Total eCPC | Total eCPA |
| Events | CTC |
| VTC | Total Conversions |
| CTC Revenue | VTC Revenue |
| Total Revenue | Media Spend |
| Data Spend | Total Spend |
| Video Starts | 25% Completes |
| 50% Completes | 75% Completes |
| 100% Completes | Completion Rate |
| eCPCV | Client Cost |
| Client Total eCPC | Client Total eCPM |
| Client Total eCPA | Date |
Data View Details: Domains and Apps
| Campaign ID | Campaign Name |
| Name | Identifier |
| Imps. Won | Eligible Impressions |
| Viewable Impressions | Measured Impressions |
| Total eCPM | Total eCPC |
| Media Spend | Data Spend |
| Total Spend | Media eCPM |
| Data eCPM | Clicks |
| CTR | Viewthru Conversions |
| Click-Thru Conversions | Total Conversions |
| Total Revenue | CTC Revenue |
| VTC Revenue | Total eCPA |
| Click eCPA | Click CVR |
| View CVR | Total CVRM |
| EPC | Total RPM |
| Click RPM | Video Starts |
| 25% Completes | 50% Completes |
| 75% Completes | 100% Completes |
| Completion Rate | Client Cost |
| Client Total eCPC | Client Total eCPM |
| Client Total eCPA | Date |
Data View Details: Exchanges
| Campaign ID | Campaign Name |
| Domain Name | Domain Type |
| Exchange Name | Exchange ID |
| Imps. Won | Eligible Impressions |
| Viewable Impressions | Measured Impressions |
| Total eCPM | Total eCPC |
| Media Spend | Data Spend |
| Total Spend | Media eCPM |
| Data eCPM | Clicks |
| CTR | Viewthru Conversions |
| Click-Thru Conversions | Total Conversions |
| Total Revenue | CTC Revenue |
| VTC Revenue | Total eCPA |
| Click eCPA | Click CVR |
| View CVR | Total CVRM |
| EPC | Total RPM |
| Click RPM | Video Starts |
| 25% Completes | 50% Completes |
| 75% Completes | 100% Completes |
| Completion Rate | Client Cost |
| Client Total eCPC | Client Total eCPM |
| Client Total eCPA | Date |
Data View Details: Geo Breakdown
| Campaign ID | Campaign Name |
| Country | Region |
| City | Impressions |
| Clicks | CTR |
| Click-Thru Conversions | View-Thru Conversions |
| Total Conversions | Click CVR |
| View CVR | Total CVRM |
| CTC Revenue | VTC Revenue |
| Total Revenue | Media Spend |
| Data Spend | Total Spend |
| Total eCPM | Total eCPC |
| Total eCPA | Click eCPA |
| EPC | Total RPM |
| Click RPM | Client Cost |
| Client Total eCPC | Client Total eCPM |
| Date |
Data View Details: Placements
| Campaign ID | Campaign Name |
| Domain Name | Domain Type |
| Exchange Name | Exchange ID |
| Dimensions | Page Position |
| Has Children | Imps. Won |
| Eligible Impressions | Viewable Impressions |
| Measured Impressions | Total eCPM |
| Total eCPC | Media Spend |
| Data Spend | Total Spend |
| Media eCPM | Data eCPM |
| Clicks | CTR |
| Viewthru Conversions | Click-Thru Conversions |
| Total Conversions | Total Revenue |
| CTC Revenue | VTC Revenue |
| Total eCPA | Click eCPA |
| Click CVR | View CVR |
| Total CVRM | EPC |
| Total RPM | Click RPM |
| Video Starts | 25% Completes |
| 50% Completes | 75% Completes |
| 100% Completes | Completion Rate |
| Client Cost | Client Total eCPC |
| Client Total eCPM | Client Total eCPA |
| Date |
Data View Details: Sites
| Campaign ID | Campaign Name |
| Name | Status |
| Review Status | Bid |
| Site ID | Imps. Won |
| Imps. Bid | Win Rate |
| Total eCPM | Total eCPC |
| Media Spend | Data Spend |
| Total Spend | Media eCPM |
| Data eCPM | Clicks |
| CTR | Viewthru Conversions |
| Click-Thru Conversions | Total Conversions |
| Total Revenue | CTC Revenue |
| VTC Revenue | Total eCPA |
| Click eCPA | Click CVR |
| View CVR | Total CVRM |
| EPC | Total RPM |
| Click RPM | Video Starts |
| 25% Completes | 50% Completes |
| 75% Completes | 100% Completes |
| Video Skips | Completion Rate |
| Video Skip Rate | Client Cost |
| Client Total eCPC | Client Total eCPM |
| Client Total eCPA | Date |
Data View Details: Zip Code Performance
| Campaign ID | Campaign Name |
| Country | Region |
| Zip/Postal Code | Name |
| Impressions | Clicks |
| CTR | CTC |
| VTC | Total Conversions |
| Click CVR | View CVR |
| Total CVRM | CTC Revenue |
| VTC Revenue | Total Revenue |
| Media Spend | Data Spend |
| Total Spend | Client Cost |
| Client Total eCPC | Client Total eCPM |
| Client Total eCPA | Date |
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