Basis DSP

Basis (Standalone) DSP empowers you with a programmatic media planning and buying tool that’s easy to use, but smart enough to plan complex, cross-channel campaigns who are not currently leveraging the Basis Platform.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
100% Completes 100% Completes
100% Completes 25% Completes
25% Completes 25% Completes
50% Completes 50% Completes
75% Completes 75% Completes
75% Completes Bid
CTC CTC Revenue
CTC Revenue CTC Revenue
CTR CTR
Campaign Group ID Campaign Group Name
Campaign ID Campaign ID
Campaign Name Campaign Status
Click CVR Click CVR
Click RPM Click eCPA
Clicks Client Cost
Client Total eCPA Client Total eCPC
Client Total eCPM Completion Rate
Country Creative Height
Creative Width Data Spend
Data eCPM Date
Default Bid Device Type
Domain Name Domain Type
EPC EPC
Eligible Impressions Embed Preview
End Date Events
Events Rate Exchange ID
Exchange Name Format
Has Children Identifier
Impressions Impressions
Imps. Bid Imps. Won
Measured Impressions Media Spend
Media Spend Media eCPM
Name Notes
Notes Snippet Page Position
Preview Region
Review Status Site ID
Start Date Status
Total CVRM Total Conversions
Total Conversions Total Conversions
Total RPM Total Revenue
Total Revenue Total Revenue
Total Spend Total Spend
Total eCPA Total eCPA
Total eCPC Total eCPC
Total eCPM Total eCPM
Type VTC
VTC Revenue VTC Revenue
VTC Revenue Video Skip Rate
Video Skips Video Starts
Video Starts Video Starts
View CVR View CVR
Viewable Impressions Viewthru Conversions
Win Rate Zip/Postal Code
eCPCV
Campaign ID Campaign Name
Name Imps. Won
Clicks CTR
Events Events Rate
CTC VTC
Total Conversions Click CVR
View CVR Total CVRM
CTC Revenue VTC Revenue
Total Revenue Video Starts
25% Completes 50% Completes
75% Completes 100% Completes
Completion Rate Date
Campaign ID Name
Campaign Group ID Campaign Group Name
Start Date End Date
Notes Notes Snippet
Status Review Status
Type Default Bid
Imps. Won Imps. Bid
Win Rate Total eCPM
Total eCPC Media Spend
Data Spend Total Spend
Media eCPM Data eCPM
Clicks CTR
View-Thru Conversions Click-Thru Conversions
Total Conversions Total Revenue
CTC Revenue VTC Revenue
Total eCPA Click eCPA
Click CVR View CVR
Total CVRM EPC
Total RPM Click RPM
Video Starts 25% Completes
50% Completes 75% Completes
100% Completes Video Skips
Completion Rate Video Skip Rate
Client Cost Client Total eCPC
Client Total eCPM Client Total eCPA
Date
Campaign ID Campaign Name
Name Imps. Won
Clicks CTR
Events Events Rate
CTC VTC
Total Conversions Click CVR
View CVR Total CVRM
CTC Revenue VTC Revenue
Total Revenue Video Starts
25% Completes 50% Completes
75% Completes 100% Completes
Completion Rate Date
Campaign ID Campaign Name
Name Clicks
View-Thru Conversions Click-Thru Conversions
Total Conversions Total Revenue
CTC Revenue Click RPM
Date
Campaign ID Campaign Name
Campaign Status Name
Status Type
Format Imps. Won
Imps. Bid Win Rate
Total eCPM Total eCPC
Media Spend Data Spend
Total Spend Media eCPM
Data eCPM Clicks
CTR View-Thru Conversions
Click-Thru Conversions Total Conversions
Total Revenue CTC Revenue
VTC Revenue Total eCPA
Click eCPA Click CVR
View CVR Total CVRM
EPC Total RPM
Click RPM Video Starts
25% Completes 50% Completes
75% Completes 100% Completes
Video Skips Completion Rate
Video Skip Rate Creative Height
Creative Width Preview
Embed Preview Client Cost
Client Total eCPC Client Total eCPM
Client Total eCPA Date
Campaign ID Campaign Name
Name Device Type
Imps. Won Clicks
CTR Total eCPM
Total eCPC Total eCPA
Events CTC
VTC Total Conversions
CTC Revenue VTC Revenue
Total Revenue Media Spend
Data Spend Total Spend
Video Starts 25% Completes
50% Completes 75% Completes
100% Completes Completion Rate
eCPCV Client Cost
Client Total eCPC Client Total eCPM
Client Total eCPA Date
Campaign ID Campaign Name
Name Identifier
Imps. Won Eligible Impressions
Viewable Impressions Measured Impressions
Total eCPM Total eCPC
Media Spend Data Spend
Total Spend Media eCPM
Data eCPM Clicks
CTR Viewthru Conversions
Click-Thru Conversions Total Conversions
Total Revenue CTC Revenue
VTC Revenue Total eCPA
Click eCPA Click CVR
View CVR Total CVRM
EPC Total RPM
Click RPM Video Starts
25% Completes 50% Completes
75% Completes 100% Completes
Completion Rate Client Cost
Client Total eCPC Client Total eCPM
Client Total eCPA Date
Campaign ID Campaign Name
Domain Name Domain Type
Exchange Name Exchange ID
Imps. Won Eligible Impressions
Viewable Impressions Measured Impressions
Total eCPM Total eCPC
Media Spend Data Spend
Total Spend Media eCPM
Data eCPM Clicks
CTR Viewthru Conversions
Click-Thru Conversions Total Conversions
Total Revenue CTC Revenue
VTC Revenue Total eCPA
Click eCPA Click CVR
View CVR Total CVRM
EPC Total RPM
Click RPM Video Starts
25% Completes 50% Completes
75% Completes 100% Completes
Completion Rate Client Cost
Client Total eCPC Client Total eCPM
Client Total eCPA Date
Campaign ID Campaign Name
Country Region
City Impressions
Clicks CTR
Click-Thru Conversions View-Thru Conversions
Total Conversions Click CVR
View CVR Total CVRM
CTC Revenue VTC Revenue
Total Revenue Media Spend
Data Spend Total Spend
Total eCPM Total eCPC
Total eCPA Click eCPA
EPC Total RPM
Click RPM Client Cost
Client Total eCPC Client Total eCPM
Date
Campaign ID Campaign Name
Domain Name Domain Type
Exchange Name Exchange ID
Dimensions Page Position
Has Children Imps. Won
Eligible Impressions Viewable Impressions
Measured Impressions Total eCPM
Total eCPC Media Spend
Data Spend Total Spend
Media eCPM Data eCPM
Clicks CTR
Viewthru Conversions Click-Thru Conversions
Total Conversions Total Revenue
CTC Revenue VTC Revenue
Total eCPA Click eCPA
Click CVR View CVR
Total CVRM EPC
Total RPM Click RPM
Video Starts 25% Completes
50% Completes 75% Completes
100% Completes Completion Rate
Client Cost Client Total eCPC
Client Total eCPM Client Total eCPA
Date
Campaign ID Campaign Name
Name Status
Review Status Bid
Site ID Imps. Won
Imps. Bid Win Rate
Total eCPM Total eCPC
Media Spend Data Spend
Total Spend Media eCPM
Data eCPM Clicks
CTR Viewthru Conversions
Click-Thru Conversions Total Conversions
Total Revenue CTC Revenue
VTC Revenue Total eCPA
Click eCPA Click CVR
View CVR Total CVRM
EPC Total RPM
Click RPM Video Starts
25% Completes 50% Completes
75% Completes 100% Completes
Video Skips Completion Rate
Video Skip Rate Client Cost
Client Total eCPC Client Total eCPM
Client Total eCPA Date
Campaign ID Campaign Name
Country Region
Zip/Postal Code Name
Impressions Clicks
CTR CTC
VTC Total Conversions
Click CVR View CVR
Total CVRM CTC Revenue
VTC Revenue Total Revenue
Media Spend Data Spend
Total Spend Client Cost
Client Total eCPC Client Total eCPM
Client Total eCPA Date

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