Basis DSP

Basis (Standalone) DSP empowers you with a programmatic media planning and buying tool that’s easy to use, but smart enough to plan complex, cross-channel campaigns who are not currently leveraging the Basis Platform.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Audience Data Segment
Campaigns
Contextual Data Segment
Conversions
Creatives
Device Performance
Domains and Apps
Exchanges
Geo Breakdown
Placements
Sites
Zip Code Performance

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

Data View Details: Audience Data Segment

100% Completes
25% Completes
50% Completes
75% Completes
CTC
CTC Revenue
CTR
Campaign ID
Campaign Name
Click CVR
Clicks
Completion Rate
Date
Events
Events Rate
Imps. Won
Name
Total CVRM
Total Conversions
Total Revenue
VTC
VTC Revenue
Video Starts
View CVR

Data View Details: Campaigns

Data View Details: Contextual Data Segment

100% Completes
25% Completes
50% Completes
75% Completes
CTC
CTC Revenue
CTR
Campaign ID
Campaign Name
Click CVR
Clicks
Completion Rate
Date
Events
Events Rate
Imps. Won
Name
Total CVRM
Total Conversions
Total Revenue
VTC
VTC Revenue
Video Starts
View CVR

Data View Details: Conversions

CTC Revenue
Campaign ID
Campaign Name
Click RPM
Click-Thru Conversions
Clicks
Date
Name
Total Conversions
Total Revenue
View-Thru Conversions

Data View Details: Creatives

Data View Details: Device Performance

Data View Details: Domains and Apps

Data View Details: Exchanges

Data View Details: Geo Breakdown

Data View Details: Placements

Data View Details: Sites

Data View Details: Zip Code Performance

CTC
CTC Revenue
CTR
Campaign ID
Campaign Name
Click CVR
Clicks
Client Cost
Client Total eCPA
Client Total eCPC
Client Total eCPM
Country
Data Spend
Date
Impressions
Media Spend
Name
Region
Total CVRM
Total Conversions
Total Revenue
Total Spend
VTC
VTC Revenue
View CVR
Zip/Postal Code

HOW TO

How to Connect Your DataGetting Started

TapClicks Getting Started Guide Learn TapClicks Fast with These Resources and Guides.

Data Source User Guide Need Help with Google, Facebook, or Amazon?

Start Automating Your Marketing Data Today!

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