Google Ads
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
All Dimensions and Metrics:
| % New Sessions | Account ID |
| Account Name | Active View Viewable CTR |
| Active View avg. CPM | Active View measurable cost |
| Active View measurable impr. | Active View viewable impressions |
| Ad Event Type | Ad Group |
| Ad Group ID | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Type |
| Ad ID | Ad Label IDs |
| Ad Labels | Ad Preview |
| Ad State | Ad Strength |
| Ad Type | Adjusted Content Impression Share |
| Adjusted Content Impression Share 10 Percent | Adjusted Content Impression Share 5 Percent |
| Adjusted Content Impression Share Old | Adjusted Display Impression Share |
| Adjusted Search Click Share | Adjusted Search Impression Share |
| Adjusted Search Impression Share 10 Percent | Adjusted Search Impression Share 5 Percent |
| Adjusted Search Impression Share Old | Adwords Metro ID |
| All Assets For Asset Group | All Conv. |
| All Conv. | All Conv. |
| All Conv. Rate | All Conv. Rate |
| All Conv. Value | All Conv. Value |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| All conv. value / cost | App Final URL |
| App Final URL | Approval Status |
| Asset Final Mobile URLs | Asset Final URL Suffix |
| Asset Final URLs | Asset Group Ad Strength |
| Asset Group Field Type | Asset Group Final Mobile URLs |
| Asset Group Final URLs | Asset Group ID |
| Asset Group Name | Asset Group Path1 |
| Asset Group Path2 | Asset Group Performance Label |
| Asset Group Policy Summary Approval Status | Asset Group Policy Summary Policy Topic Entries |
| Asset Group Policy Summary Review Status | Asset Group Status |
| Asset ID | Asset ID at Google Ads |
| Asset Image Asset File Size | Asset Image Asset Full Size Height Pixels |
| Asset Image Asset Full Size URL | Asset Image Asset Full Size Width Pixels |
| Asset Image Asset Mime Type | Asset Name |
| Asset Policy Summary Approval Status | Asset Policy Summary Policy Topic Entries |
| Asset Policy Summary Review Status | Asset Sitelink Asset Ad Schedule Targets |
| Asset Sitelink Asset Description1 | Asset Sitelink Asset Description2 |
| Asset Sitelink Asset End Date | Asset Sitelink Asset Link Text |
| Asset Sitelink Asset Start Date | Asset Source |
| Asset Structured Snippet Asset Header | Asset Structured Snippet Asset Values |
| Asset Sub Type | Asset Text Asset Text |
| Asset Tracking URL Template | Asset Type |
| Asset URL Custom Parameters | Asset YouTube Video Asset YouTube Video ID |
| Asset YouTube Video Asset YouTube Video Title | Associated Ad Groups |
| Associated Ad Groups Number | Associated Campaigns |
| Associated Campaigns Number | Audience ID |
| Audience Type | Average Mobile Friendly Clicks Rate |
| Average Valid AMP Click Rate | Average Video 100% Completes |
| Average Video 100% Completes | Average Video 25% Completes |
| Average Video 25% Completes | Average Video 50% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Average Video 75% Completes | Avg. Bounce Rate |
| Avg. CPC | Avg. CPC |
| Avg. CPC | Avg. CPM |
| Avg. CPM | Avg. CPM |
| Avg. CPV | Avg. CPV |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Client CPV | Avg. Cost |
| Avg. Daily Content Impr. share | Avg. Daily Cost |
| Avg. Daily Display Impr. Share | Avg. Daily Display Lost IS (budget) |
| Avg. Daily Display Lost IS (rank) | Avg. Daily Search Exact match IS |
| Avg. Daily Search Impr. Share | Avg. Daily Search Impr. Share |
| Avg. Daily Search Lost IS (budget) | Avg. Daily Search Lost IS (rank) |
| Avg. session duration | Bid Strategy ID |
| Bid Strategy Name | Bid Strategy Type |
| Bid adj. | Bidding Strategy |
| Brand | Budget Id |
| Budget Period | CTR |
| CTR | Call Tracking DisplayLocation |
| Call Type | Call ad business name |
| Call ad call tracking enabled? | Call ad conversion action |
| Call ad conversion behavior | Call ad disable call conversion? |
| Call ad phone number verification URL | Call-only ad phone number |
| Caller Area Code | Caller Country Code |
| Campaign (Adwords ID - Network) | Campaign End Date |
| Campaign ID | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Network(s) |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Type | Canonical Name |
| Category (1st level) | Category (2nd level) |
| Category (3rd level) | Category (4th level) |
| Category (5th level) | City |
| Click Type | Clicks |
| Client All Conv. Value / Cost | Client Avg. Daily Cost |
| Client Cost | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Content Lost IS (rank) | Conv. value (by conv. time) |
| Conversion Action Name | Conversion Adjustment |
| Conversion Category | Conversion Rate |
| Conversion Rate | Conversion Rate |
| Conversion Source | Conversion Tracker ID |
| Conversions | Conversions |
| Conversions | Conversions (by conv. time) |
| Cost | Cost |
| Cost / All Conv. | Cost / all conv. |
| Cost Per All Conv. | Cost Per Conversion |
| Cost Per Conversion | Cost Per Conversion |
| Cost Per View-Through Conversion | Cost Per View-Through Conversion |
| Country / Territory (User location) | Criteria ID |
| Criteria Type | Cross-Device Conv. |
| Cross-device conv. | Currency |
| Custom Parameter | Custom label 0 |
| Custom label 1 | Custom label 2 |
| Custom label 3 | Custom label 4 |
| Customer Name | Daily Budget |
| Daily Budget | Date |
| Day | DayOfWeek |
| Days to Conversion | Days to Conversion or Adjustment |
| Default max. CPC | Description |
| Description 1 | Description 1 Asset ID |
| Description 2 | Description 2 Asset ID |
| Description Line 1 | Description Line 2 |
| Details | Device |
| Display URL | Domain |
| Duration (seconds) | Dynamically Generated Headline |
| End Date | End Time |
| Engagement Rate | Engagements |
| Enhanced CPV Enabled | Enhanced Cpc Enabled |
| Example of responsive display ad marketing image | Example of responsive display ad square logo |
| Example of responsive display ad square marketing image | Example of responsive display ad video |
| Example of responsive display ad video title | Example of returned responsive display ad logo |
| Expanded Final URL | Expanded Text Ad Description 2 |
| Expanded Text Ad Headline 3 | Final URL |
| Final URLs | First Page CPC |
| Gmail Clicks to Website | Gmail Forwards |
| Gmail Saves | Headline 1 |
| Headline 1 | Headline 1 Asset ID |
| Headline 2 | Headline 2 |
| Headline 2 Asset ID | Height |
| Hour of Day | ID |
| ID | Image Ad Preview |
| Image Preview | Image Preview Link |
| Image ad height | Image ad name |
| Image ad preview height | Image ad preview image url |
| Image ad preview width | Image ad size |
| Image ad width | Impr. (Absolute Top) % |
| Impr. (Top) % | Impressions |
| Impressions | Interaction Types |
| Interactions | Interactions Rate |
| Invalid Click Rate | Invalid Clicks |
| Is Budget Explicitly Shared | Is Self Action |
| Is negative | Is targeting location? |
| Item Id | Item Id |
| Item State | Keyword |
| Keyword / Placement | Keyword ID |
| Keyword Label IDs | Keyword Labels |
| Keyword/Placement destination URL | Language |
| Location ID | Location Type |
| Long Headline | Match type |
| Matching Keyword | Max CPC source |
| Max CPM Source | Max. CPC |
| Max. CPC Source | Max. CPM |
| Max. CPV | Max. CPV Source |
| Merchant ID | Metro (User location) |
| Metro area | Mobile Final URL |
| Mobile Final URL | Mobile Speed Score |
| Month | MonthOfYear |
| Most Specific Location ID | Network |
| Pages / session | Partition Type |
| Path1 | Path2 |
| Phone calls | Phone impressions |
| Placeholder | Placement |
| Placement | Placement Display Name |
| Placement State | Placement Type |
| Possible Content Impressions | Possible Display Impressions |
| Possible Search Impressions | Post Click Quality Score |
| Postal Code (User location) | Preview |
| Preview URL | Product Aggregator ID |
| Product Channel | Product Channel Exclusivity |
| Product Condition | Product Partition ID |
| Product Title | Product type (1st level) |
| Product type (2nd level) | Product type (3rd level) |
| Product type (4th level) | Product type (5th level) |
| Quality Score | Quarter |
| Query Match Type with Variant | Region (User location) |
| Relative CTR% | Resource |
| Resource Name | Responsive display ad accent color |
| Responsive display ad allow flexible color? | Responsive display ad call-to-action text |
| Responsive display ad display ad format setting | Responsive display ad main color |
| Responsive display ad price prefix | Responsive display ad promo text |
| Review State | Search (Absolute Top) IS |
| Search (Top) IS | Search Exact Match Impression Share |
| Search Term | Served Assets Details |
| Short Headline | Source |
| Start Date | Start Time |
| Status | Status |
| Store ID | Summary Daily Budget |
| Target Type | Target URL |
| Time Zone | Top of Page CPC |
| Total Calls | Total Conv. Value / cost |
| Total conv. value | Tracking Template |
| Trueview Video Views | Type |
| URL | Unexpanded Final URL |
| User List ID | User List Name |
| Value / All Conv. | Value / All Conv. |
| Value / All Conv. | Value / All Conv. |
| Value / All Conv. | Value / Conv |
| Value / Conv. | Value / Conv. |
| Value / Conv. (by conv. time) | Value / all conv. (by conv. time) |
| Value Per Conv | Video Channel ID |
| Video Duration (seconds) | Video ID |
| Video Preview | Video Preview Link |
| Video View Rate | Video Views |
| View in search results | View-through conv. |
| View-through conv. | Week |
| Width | Year |
| YouTube Video Asset Preview |
Data View Details: Ad Group Audience
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Audience |
| Audience ID | Audience Type |
| Audience State | Network |
| User List ID | User List Name |
| Associated Ad Groups | Associated Campaigns |
| Associated Ad Groups Number | Associated Campaigns Number |
| CTR | Avg. CPC |
| Avg. CPM | Impr. (Absolute Top) % |
| Active View measurable impr. | Active View measurable cost |
| Active View Viewable CTR | All Conv. |
| All Conv. Value | All Conv. Rate |
| Avg. Cost | Avg. Daily Cost |
| Average Video 25% Completes | Average Video 50% Completes |
| Average Video 75% Completes | Average Video 100% Completes |
| Avg. CPV | Conversions |
| Total conv. value | Cost Per All Conv. |
| Cross-device conv. | Clicks |
| Gmail Saves | Gmail Forwards |
| Gmail Clicks to Website | Impressions |
| Cost | Engagements |
| Interactions | Impr. (Top) % |
| Video Views | Video View Rate |
| View-through conv. | Conversions (by conv. time) |
| Conv. value (by conv. time) | Value / Conv. (by conv. time) |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Value / all conv. (by conv. time) | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Avg. Client CPV |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Max. CPC | Max. CPM |
| Max. CPC Source | Max. CPM Source |
| Final URL | Mobile Final URL |
| Date |
Data View Details: Ad Group Audience Performance with Device & Click Type
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Audience |
| Audience ID | Audience Type |
| Audience State | Network |
| User List ID | User List Name |
| Audience Type | Click Type |
| Device | Final URL |
| Mobile Final URL | Max. CPC |
| Max. CPM | Max. CPC Source |
| Max. CPM Source | Active View avg. CPM |
| Active View viewable impressions | Active View measurable cost |
| Active View measurable impr. | Active View Viewable CTR |
| All conv. (by conv. time) | All Conv. |
| All conv. value (by conv. time) | Avg. CPC |
| Avg. CPM | Avg. Daily Cost |
| Clicks | Conversions |
| Total conv. value | Conversions (by conv. time) |
| Conversion Rate | Cost / All Conv. |
| Cost | Cross-device conv. |
| CTR | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| Total Impressions | Interactions |
| Value / all conv. (by conv. time) | Value / Conv. (by conv. time) |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Associated Ad Groups |
| Associated Campaigns | Associated Ad Groups Number |
| Associated Campaigns Number | Date |
Data View Details: Ad Group Breakdown
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Ad Group ID |
| Ad Group | Ad Network |
| Click Type | Device |
| Total Impressions | Clicks |
| Cost | CTR |
| Active View viewable impressions | Avg. CPC |
| Avg. CPM | Conversions |
| Conversion Rate | View-through conv. |
| Total conv. value | Cost Per View-Through Conversion |
| Cost Per Conversion | All Conv. Value |
| All Conv. | Active View measurable impr. |
| Active View measurable cost | Cross-device conv. |
| Gmail Saves | Gmail Forwards |
| Gmail Clicks to Website | Interactions |
| Avg. Daily Cost | Conversions (by conv. time) |
| Conv. value (by conv. time) | Value / Conv. (by conv. time) |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Value / all conv. (by conv. time) | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Ad Group Conversions
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Conversion Action ID |
| Conversion Action Name | Conversion Category |
| Network | Conversions |
| View Through Conv. | All Conv. |
| All Conv. Value | Cross-Device Conversions |
| Conv. Value | Value / Conv |
| Value / All Conv. | Conversions (by conv. time) |
| Conv. value (by conv. time) | Value / Conv. (by conv. time) |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Value / all conv. (by conv. time) | Date |
Data View Details: Ad Groups
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Ad Group |
| Ad Group ID | Network |
| Ad Group Status | Ad Group Type |
| Default max. CPC | Max. CPM |
| Total Calls | Relative CTR% |
| All Conv. | All Conv. Rate |
| Bid Strategy ID | Bid Strategy Name |
| Bid Strategy Type | Max. CPV |
| Ad Group Label IDs | Ad Group Labels |
| Tracking URL template | Impressions |
| Clicks | Cost |
| CTR | Avg. CPC |
| Avg. CPM | Conversions |
| Conversion Rate | View-through conv. |
| Total conv. value | Cost Per View-Through Conversion |
| Cost Per Conversion | All Conv. Value |
| Active View viewable impressions | Active View measurable impr. |
| Active View measurable cost | Active View Viewable CTR |
| Pages / session | Avg. session duration |
| Avg. Daily Content Impr. share | Content Lost IS (rank) |
| Avg. Daily Display Lost IS (rank) | Avg. Daily Display Impr. Share |
| Cross-device conv. | Gmail Saves |
| Gmail Forwards | Gmail Clicks to Website |
| Engagements | Interactions |
| Phone impressions | Phone calls |
| % New Sessions | Avg. Daily Cost |
| Possible Search Impressions | Adjusted Search Impression Share |
| Adjusted Search Impression Share Old | Adjusted Search Impression Share 5 Percent |
| Adjusted Search Impression Share 10 Percent | Possible Display Impressions |
| Adjusted Display Impression Share | Possible Content Impressions |
| Adjusted Content Impression Share | Adjusted Content Impression Share Old |
| Adjusted Content Impression Share 5 Percent | Adjusted Content Impression Share 10 Percent |
| Impr. (Absolute Top) % | Impr. (Top) % |
| Avg. Daily Search Exact match IS | Avg. Daily Search Impr. Share |
| Search (Absolute Top) IS | Search (Top) IS |
| Avg. Daily Search Lost IS (rank) | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Average Video 100% Completes | Avg. CPV |
| Video Views | Video View Rate |
| Conversions (by conv. time) | Conv. value (by conv. time) |
| Value / Conv. (by conv. time) | All conv. (by conv. time) |
| All conv. value (by conv. time) | Value / all conv. (by conv. time) |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Date |
Data View Details: Ads
| Ad Preview | Image Ad Preview |
| Expanded Text Ad Description 2 | Expanded Text Ad Headline 3 |
| Call-only ad phone number | Ad Group ID |
| Ad Group | Ad Group State |
| Campaign Serving Status | Ad Group Label IDs |
| Ad Group Labels | Campaign ID |
| Campaign Name | Campaign State |
| Currency | Time Zone |
| Campaign Type | Campaign Subtype |
| Account ID | Account Name |
| Campaign Label IDs | Campaign Labels |
| Campaign Start Date | Campaign End Date |
| Ad (Headline) | Ad ID |
| Ad Type | Ad State |
| Ad Strength | Final URL |
| Network | Image ad name |
| Image ad height | Image ad width |
| Image ad size | Image ad preview height |
| Image ad preview width | Image ad preview image url |
| Description | Description Line 1 |
| Description Line 2 | Long Headline |
| Short Headline | Headline 1 |
| Headline 2 | App Final URL |
| Mobile Final URL | Path1 |
| Path2 | Display URL |
| Ad Label IDs | Ad Labels |
| Call ad business name | Call ad call tracking enabled? |
| Call ad disable call conversion? | Call ad phone number verification URL |
| Call ad conversion action | Call ad conversion behavior |
| Example of returned responsive display ad logo | Example of responsive display ad square logo |
| Example of responsive display ad marketing image | Example of responsive display ad square marketing image |
| Example of responsive display ad video | Example of responsive display ad video title |
| Example of responsive display ad video preview URL | Responsive display ad display ad format setting |
| Responsive display ad main color | Responsive display ad accent color |
| Responsive display ad allow flexible color? | Responsive display ad call-to-action text |
| Responsive display ad price prefix | Responsive display ad promo text |
| Impressions | Clicks |
| Cost | CTR |
| Avg. CPC | Avg. CPM |
| Conversions | Conversion Rate |
| View-through conv. | Total conv. value |
| Cost Per View-Through Conversion | Cost Per Conversion |
| Active View measurable impr. | Active View measurable cost |
| Active View Viewable CTR | Active View viewable impressions |
| All Conv. | All Conv. Value |
| Cross-device conv. | Gmail Saves |
| Gmail Forwards | Gmail Clicks to Website |
| Engagements | Interactions |
| Avg. Daily Cost | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Average Video 100% Completes | Avg. CPV |
| Video Views | Video View Rate |
| Conversions (by conv. time) | Conv. value (by conv. time) |
| Value / Conv. (by conv. time) | All conv. (by conv. time) |
| All conv. value (by conv. time) | Value / all conv. (by conv. time) |
| Pages / session | Avg. session duration |
| Avg. Bounce Rate | % New Sessions |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Ads by Device
| Device | Ad Preview |
| Image Ad Preview | Ad Group ID |
| Ad Group | Ad Group State |
| Campaign Serving Status | Ad Group Label IDs |
| Ad Group Labels | Campaign ID |
| Campaign Name | Campaign State |
| Currency | Time Zone |
| Campaign Type | Campaign Subtype |
| Account ID | Account Name |
| Campaign Label IDs | Campaign Labels |
| Campaign Start Date | Campaign End Date |
| Ad (Headline) | Ad ID |
| Ad Type | Ad State |
| Ad Strength | Final URL |
| Network | Image ad name |
| Image ad height | Image ad width |
| Image ad size | Image ad preview height |
| Image ad preview width | Image ad preview image url |
| Description | Description Line 1 |
| Description Line 2 | Long Headline |
| Short Headline | Headline 1 |
| Headline 2 | App Final URL |
| Mobile Final URL | Path1 |
| Path2 | Display URL |
| Ad Label IDs | Ad Labels |
| Call ad business name | Call ad call tracking enabled? |
| Call ad disable call conversion? | Call ad phone number verification URL |
| Call ad conversion action | Call ad conversion behavior |
| Example of returned responsive display ad logo | Example of responsive display ad square logo |
| Example of responsive display ad marketing image | Example of responsive display ad square marketing image |
| Example of responsive display ad video | Example of responsive display ad video title |
| Example of responsive display ad video preview URL | Responsive display ad display ad format setting |
| Responsive display ad main color | Responsive display ad accent color |
| Responsive display ad allow flexible color? | Responsive display ad call-to-action text |
| Responsive display ad price prefix | Responsive display ad promo text |
| Impressions | Clicks |
| Cost | CTR |
| Avg. CPC | Avg. CPM |
| Conversions | Conversion Rate |
| View-through conv. | Total conv. value |
| Cost Per View-Through Conversion | Cost Per Conversion |
| Active View measurable impr. | Active View measurable cost |
| Active View Viewable CTR | Active View viewable impressions |
| All Conv. | All Conv. Value |
| Cross-device conv. | Gmail Saves |
| Gmail Forwards | Gmail Clicks to Website |
| Engagements | Interactions |
| Avg. Daily Cost | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Average Video 100% Completes | Avg. CPV |
| Video Views | Video View Rate |
| Conversions (by conv. time) | Conv. value (by conv. time) |
| Value / Conv. (by conv. time) | All conv. (by conv. time) |
| All conv. value (by conv. time) | Value / all conv. (by conv. time) |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Age
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Age Range |
| Age Range State | Network |
| Max. CPC Source | Max. CPM Source |
| Final URL | Mobile Final URL |
| Is Negative | Max. CPM |
| Active View viewable impressions | Active View measurable cost |
| Active View measurable impr. | Active View Viewable CTR |
| All Conv. Value | All Conv. |
| Conversion Rate | Avg. CPM |
| Avg. CPC | Avg. CPV |
| Avg. Daily Cost | Average Video 100% Completes |
| Average Video 25% Completes | Average Video 50% Completes |
| Average Video 75% Completes | Clicks |
| Conversions | Conversion Rate |
| Cost / All Conv. | Cost Per View-Through Conversion |
| Cross-device conv. | CTR |
| Engagements | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| Impressions | Interactions |
| Cost | View-through conv. |
| Video View Rate | Video Views |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Asset
| Campaign ID | Campaign |
| Campaign Type | Asset ID |
| Asset Name | Asset Group ID |
| Asset Group Name | Asset Group Ad Strength |
| Asset Group Final Mobile URLs | Asset Group Final URLs |
| Asset Group Path1 | Asset Group Path2 |
| Asset Group Status | Asset Group Field Type |
| Asset Group Performance Label | Asset Group Policy Summary Approval Status |
| Asset Group Policy Summary Policy Topic Entries | Asset Group Policy Summary Review Status |
| Asset Final Mobile URLs | Asset Final URL Suffix |
| Asset Final URLs | Asset Image Asset File Size |
| Asset Image Asset Full Size Height Pixels | Asset Image Asset Full Size URL |
| Asset Image Asset Full Size Width Pixels | Asset Image Asset Mime Type |
| Asset Policy Summary Approval Status | Asset Policy Summary Policy Topic Entries |
| Asset Policy Summary Review Status | Asset Sitelink Asset Ad Schedule Targets |
| Asset Sitelink Asset Description1 | Asset Sitelink Asset Description2 |
| Asset Sitelink Asset End Date | Asset Sitelink Asset Link Text |
| Asset Sitelink Asset Start Date | Asset Source |
| Asset Text Asset Text | Asset Tracking URL Template |
| Asset Type | Asset URL Custom Parameters |
| Asset YouTube Video Asset YouTube Video ID | Asset YouTube Video Asset YouTube Video Title |
| Asset Structured Snippet Asset Header | Asset Structured Snippet Asset Values |
| Image Asset Preview | YouTube Video Asset Preview Link |
| YouTube Video Asset Preview | All Assets For Asset Group |
| Date |
Data View Details: Calls
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Duration (seconds) |
| End Time | Start Time |
| Status | Call Type |
| Caller Country Code | Caller Area Code |
| Network | Call Tracking DisplayLocation |
| Date |
Data View Details: Campaign Audience
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Audience |
| Audience ID | Audience Type |
| Audience State | Network |
| User List ID | User List Name |
| CTR | Avg. CPC |
| Avg. CPM | Impr. (Absolute Top) % |
| Active View measurable impr. | Active View measurable cost |
| Active View Viewable CTR | All Conv. |
| All Conv. Value | All Conv. Rate |
| Avg. Cost | Avg. Daily Cost |
| Average Video 25% Completes | Average Video 50% Completes |
| Average Video 75% Completes | Average Video 100% Completes |
| Avg. CPV | Conversions |
| Total conv. value | Cost Per All Conv. |
| Cross-device conv. | Clicks |
| Gmail Saves | Gmail Forwards |
| Gmail Clicks to Website | Impressions |
| Cost | Engagements |
| Interactions | Impr. (Top) % |
| Video Views | Video View Rate |
| View-through conv. | Conversions (by conv. time) |
| Conv. value (by conv. time) | Value / Conv. (by conv. time) |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Value / all conv. (by conv. time) | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Avg. Client CPV |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Campaign Breakdown
| Campaign Name | Campaign State |
| Currency | Time Zone |
| Campaign Type | Campaign Subtype |
| Account ID | Account Name |
| Campaign Label IDs | Campaign Labels |
| Campaign Start Date | Campaign End Date |
| Ad Network | Click Type |
| Device | Campaign |
| Campaign ID | Bid Strategy ID |
| Bid Strategy Name | Enhanced CPV Enabled |
| Serving Status | Active View viewable impressions |
| Total Impressions | Clicks |
| Cost | CTR |
| Avg. CPC | Avg. CPM |
| Conversions | Conversion Rate |
| Total conv. value | Cost Per View-Through Conversion |
| Cost Per Conversion | Active View measurable impr. |
| Active View measurable cost | All Conv. Value |
| All Conv. | Avg. Daily Cost |
| Cross-device conv. | Gmail Saves |
| Gmail Forwards | Gmail Clicks to Website |
| Conversions (by conv. time) | Conv. value (by conv. time) |
| Invalid Clicks | Invalid Click Rate |
| Value / Conv. (by conv. time) | All conv. (by conv. time) |
| All conv. value (by conv. time) | Value / all conv. (by conv. time) |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Campaign Extensions (upgraded)
| Campaign Name | Campaign State |
| Currency | Time Zone |
| Campaign Type | Campaign Subtype |
| Account ID | Account Name |
| Campaign Label IDs | Campaign Labels |
| Campaign Start Date | Campaign End Date |
| Extension (upgraded) | Asset ID at Google Ads |
| Type | Status |
| Source | Final URLs |
| CTR | Avg. CPC |
| Avg. CPM | All Conv. |
| All Conv. Value | All Conv. Rate |
| Avg. Cost | Avg. Daily Cost |
| Conversions | Total conv. value |
| Cost Per All Conv. | Cross-device conv. |
| Clicks | Impressions |
| Cost | Engagements |
| Interactions | Phone impressions |
| Phone calls | Avg. CPV |
| Video Views | Video View Rate |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost Per Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Campaign Targeted Locations
| Campaign Name | Campaign State |
| Currency | Time Zone |
| Campaign Type | Campaign Subtype |
| Account ID | Account Name |
| Campaign Label IDs | Campaign Labels |
| Campaign Start Date | Campaign End Date |
| Campaign ID | Location ID |
| Name | Canonical Name |
| Target Type | Status |
| Country | Region |
| City | Interaction Types |
| Avg. CPC | Avg. CPM |
| Avg. CPV | All Conv. |
| Avg. Daily Cost | Conversions |
| Clicks | Impressions |
| Cost | CTR |
| Engagements | Interactions |
| Conversion Rate | Cost / All Conv. |
| Cost Per View-Through Conversion | Video Views |
| View-through conv. | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Avg. Client CPV |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Campaigns
| Campaign (Adwords ID - Network) | Campaign ID |
| Campaign Name | Campaign Network(s) |
| Network | Account Currency Code |
| Account ID | Account Name |
| Account Time Zone | Bidding Strategy |
| Budget Id | Campaign State |
| Customer Descriptive Name | Enhanced Cpc Enabled |
| Daily Budget | Summary Daily Budget |
| Is Budget Explicitly Shared | Budget Period |
| Start Date | End Date |
| Campaign Subtype | Campaign Type |
| Bid Strategy ID | Bid Strategy Name |
| Serving Status | Campaign Label IDs |
| Campaign Labels | Tracking URL template |
| Avg. Daily Display Lost IS (budget) | All Conv. |
| Cost / all conv. | All conv. value / cost |
| Total Conv. Value / cost | Trueview Video Views |
| Video View Rate | All Conv. Rate |
| Impressions | Clicks |
| Cost | CTR |
| Avg. CPC | Avg. CPM |
| Conversions | Conversion Rate |
| View-through conv. | Total conv. value |
| Cost Per View-Through Conversion | Cost Per Conversion |
| Active View measurable impr. | Active View measurable cost |
| All Conv. Value | Active View viewable impressions |
| Relative CTR% | Avg. CPV |
| Video Views | Pages / session |
| Avg. session duration | Avg. Bounce Rate |
| Avg. Daily Content Impr. share | Content Lost IS (rank) |
| Avg. Daily Display Lost IS (rank) | Avg. Daily Display Impr. Share |
| Cross-device conv. | Gmail Saves |
| Gmail Forwards | Gmail Clicks to Website |
| Engagements | Interactions |
| Invalid Clicks | Invalid Click Rate |
| Phone impressions | Phone calls |
| % New Sessions | Avg. Daily Cost |
| Possible Search Impressions | Adjusted Search Impression Share |
| Adjusted Search Impression Share Old | Adjusted Search Impression Share 5 Percent |
| Adjusted Search Impression Share 10 Percent | Possible Display Impressions |
| Adjusted Display Impression Share | Possible Content Impressions |
| Adjusted Content Impression Share | Adjusted Content Impression Share Old |
| Adjusted Content Impression Share 5 Percent | Adjusted Content Impression Share 10 Percent |
| Impr. (Absolute Top) % | Impr. (Top) % |
| Avg. Daily Search Exact match IS | Avg. Daily Search Impr. Share |
| Search (Absolute Top) IS | Search (Top) IS |
| Avg. Daily Search Lost IS (rank) | Avg. Daily Search Lost IS (budget) |
| Average Video 25% Completes | Average Video 50% Completes |
| Average Video 75% Completes | Average Video 100% Completes |
| Conversions (by conv. time) | Conv. value (by conv. time) |
| Value / Conv. (by conv. time) | All conv. (by conv. time) |
| All conv. value (by conv. time) | Value / all conv. (by conv. time) |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost / All Conv. |
| Client All Conv. Value / Cost | Date |
Data View Details: City (User location) Performance
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Network |
| Canonical Name | Country / Territory (User location) |
| Region (User location) | City (User location) |
| Is targeting location? | Impressions |
| Clicks | Cost |
| CTR | Avg. CPC |
| Avg. CPM | Conversions |
| Conversion Rate | View-through conv. |
| Total conv. value | Cost Per View-Through Conversion |
| Cost Per Conversion | All Conv. |
| All Conv. Value | Cross-device conv. |
| Interactions | Avg. CPV |
| Video Views | Video View Rate |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Conversion Action by User Location
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Network |
| Most Specific Location ID | Most Specific Location Name |
| Most Specific Location Canonical Name | Country / Territory (User location) |
| Region (User location) | City (User location) |
| Is targeting location? | Conversion Tracker ID |
| Conversion Name | Conversion Category |
| Value / All Conv. | Value / Conv. |
| All Conv. | All Conv. Value |
| Conversions | Total conv. value |
| Cross-device conv. | View-through conv. |
| Date |
Data View Details: Conversion Details
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Campaign Serving Status |
| Daily Budget | Conversion Action ID |
| Conversion Action Name | Conversion Category |
| Network | Conversions |
| View Through Conv. | All Conv. |
| All Conv. Value | Cross-Device Conversions |
| Conv. Value | Value / Conv |
| Value / All Conv. | Campaign Label IDs |
| Campaign Labels | Conversions (by conv. time) |
| Conv. value (by conv. time) | Value / Conv. (by conv. time) |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Value / all conv. (by conv. time) | Date |
Data View Details: Conversions By Keyword
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Keyword |
| Conversion Action ID | Conversion Action Name |
| Conversion Category | Network |
| Keyword ID | Status |
| Is negative | Match type |
| Max. CPC | Max. CPM |
| Top of Page CPC | First Page CPC |
| Mobile Final URL | Final URL |
| Conversions | Total conv. value |
| All Conv. | All Conv. Value |
| Cross-device conv. | View-through conv. |
| Conversions (by conv. time) | Conv. value (by conv. time) |
| Value / Conv. (by conv. time) | All conv. (by conv. time) |
| All conv. value (by conv. time) | Value / all conv. (by conv. time) |
| Date |
Data View Details: Conversions By Metro (Matched Locations)
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Conversion Action Name |
| Conversion Category | Conversion Tracker ID |
| Network | Adwords Metro ID |
| Metro (Geo data) | Conversions |
| Total conv. value | All Conv. |
| All Conv. Value | Cross-device conv. |
| View-through conv. | Date |
Data View Details: Conversions Extended
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Network |
| Conversion Action Name | Conversion Category |
| Ad Event Type | Days to Conversion |
| Days to Conversion or Adjustment | Conversion Source |
| Conversion Adjustment | Daily Budget |
| Campaign Label IDs | Campaign Labels |
| Conversions | Value / All Conv. |
| All Conv. | All Conv. Value |
| Cross-device conv. | Total conv. value |
| Conversions (by conv. time) | Conv. value (by conv. time) |
| Value / Conv. (by conv. time) | All conv. (by conv. time) |
| All conv. value (by conv. time) | Value / all conv. (by conv. time) |
| Date |
Data View Details: Criteria Performance (Deprecated)
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Network |
| Criteria ID | Criteria |
| Criteria Name | Criteria Type |
| Device | Week |
| Month | Quarter |
| Max. CPV | Max. CPV Source |
| Keyword/Placement destination URL | App Final URL |
| Mobile Final URL | Final URL |
| Is Negative | Max. CPC |
| Max. CPM | Max. CPC Source |
| Avg. CPC | Avg. CPM |
| Active View avg. CPM | Active View viewable impressions |
| Active View measurable impr. | Active View measurable cost |
| All Conv. | All Conv. Value |
| Cross-device conv. | Engagements |
| Interactions | Avg. Daily Cost |
| Conversions | Total conv. value |
| Conversion Rate | Cost / All Conv. |
| Cost Per View-Through Conversion | Clicks |
| Impressions | Cost |
| CTR | Engagement Rate |
| Value Per Conv | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Devices
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Network |
| Device | Impressions |
| Clicks | Cost |
| CTR | Avg. CPC |
| Avg. CPM | Conversions |
| Conversion Rate | View-through conv. |
| Total conv. value | Cost Per View-Through Conversion |
| Cost Per Conversion | Active View viewable impressions |
| Active View measurable impr. | Active View measurable cost |
| All Conv. | All Conv. Value |
| Cross-device conv. | Engagements |
| Interactions | All Conv. Rate |
| Active View Viewable CTR | Avg. Cost |
| Cost Per All Conv. | Impr. (Absolute Top) % |
| Impr. (Top) % | Search (Absolute Top) IS |
| Search (Top) IS | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Average Video 100% Completes | Avg. CPV |
| Video Views | Video View Rate |
| Conversions (by conv. time) | Conv. value (by conv. time) |
| Value / Conv. (by conv. time) | All conv. (by conv. time) |
| All conv. value (by conv. time) | Value / all conv. (by conv. time) |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Display Keywords with Click Type
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Keyword |
| ID | Network |
| Click Type | Device |
| Final URL | Status |
| Max. CPC | Max. CPM |
| Max. CPC Source | Max. CPM Source |
| Mobile Final URL | Is Negative |
| Conversions | Active View avg. CPM |
| Active View viewable impressions | Active View measurable cost |
| Active View measurable impr. | Active View Viewable CTR |
| All Conv. | All Conv. Value |
| Avg. CPC | Avg. CPM |
| Avg. Daily Cost | Clicks |
| Conversions | Total conv. value |
| Conversion Rate | Cost / All Conv. |
| Cost | Cross-device conv. |
| CTR | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| Total Impressions | Interactions |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Display Topics
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Topic |
| ID | Network |
| Click Type | Device |
| Final URL | Status |
| Max. CPC | Max. CPM |
| Max. CPC Source | Max. CPM Source |
| Mobile Final URL | Is Negative |
| Conversions | Active View avg. CPM |
| Active View viewable impressions | Active View measurable cost |
| Active View measurable impr. | Active View Viewable CTR |
| All Conv. | All Conv. Value |
| Avg. CPC | Avg. CPM |
| Avg. Daily Cost | Clicks |
| Conversions | Total conv. value |
| Conversion Rate | Cost / All Conv. |
| Cost | Cross-device conv. |
| CTR | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| Total Impressions | Interactions |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Display/Video Keywords
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Keyword |
| ID | Network |
| Status | Max. CPC |
| Max. CPM | Max. CPC Source |
| Max. CPM Source | Max. CPV |
| Max. CPV Source | Mobile Final URL |
| Final URL | Is Negative |
| CTR | Avg. CPC |
| Avg. CPM | Active View viewable impressions |
| Active View measurable cost | Active View measurable impr. |
| All Conv. | All Conv. Value |
| All Conv. Rate | Avg. Cost |
| Avg. Daily Cost | Conversions |
| Total conv. value | Cost Per All Conv. |
| Cross-device conv. | View-through conv. |
| Clicks | Impressions |
| Cost | Gmail Saves |
| Gmail Forwards | Gmail Clicks to Website |
| Average Video 25% Completes | Average Video 50% Completes |
| Average Video 75% Completes | Average Video 100% Completes |
| Video Views | Video View Rate |
| Avg. CPV | Engagements |
| Interactions | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Avg. Client CPV |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Gender
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Gender |
| Gender State | Network |
| Max. CPC Source | Max. CPM Source |
| Final URL | Mobile Final URL |
| Is Negative | Max. CPM |
| Active View viewable impressions | Active View measurable cost |
| Active View measurable impr. | Active View Viewable CTR |
| All Conv. Value | Conversion Rate |
| All Conv. | Avg. CPM |
| Avg. CPC | Avg. CPV |
| Avg. Daily Cost | Average Video 100% Completes |
| Average Video 25% Completes | Average Video 50% Completes |
| Average Video 75% Completes | Clicks |
| Conversions | Conversion Rate |
| Cost / All Conv. | Cost Per View-Through Conversion |
| Cross-device conv. | CTR |
| Engagements | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| Impressions | Interactions |
| Cost | View-through conv. |
| Video View Rate | Video Views |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Household Income
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Network |
| Household Income | Avg. CPC |
| Avg. CPM | All Conv. |
| All Conv. Value | All Conv. Rate |
| Avg. Cost | Conversions |
| Total conv. value | Cost Per All Conv. |
| Cross-device conv. | Clicks |
| CTR | Impressions |
| Cost | Engagements |
| Engagement Rate | Interactions |
| Interactions Rate | Avg. CPV |
| Value Per Conv | Video Views |
| Video View Rate | View-through conv. |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Keyword Breakdown
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Keyword ID |
| Keyword | Ad Network |
| Click Type | Device |
| Top of Page CPC | First Page CPC |
| Active View viewable impressions | Total Impressions |
| Clicks | Cost |
| CTR | Avg. CPC |
| Avg. CPM | Conversions |
| Conversion Rate | View-through conv. |
| Total conv. value | Cost Per View-Through Conversion |
| Cost Per Conversion | All Conv. |
| All Conv. Value | Active View measurable impr. |
| Active View measurable cost | Cross-device conv. |
| Gmail Saves | Gmail Forwards |
| Gmail Clicks to Website | Interactions |
| Avg. Daily Cost | Post Click Quality Score |
| Quality Score | Conversions (by conv. time) |
| Conv. value (by conv. time) | Value / Conv. (by conv. time) |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Value / all conv. (by conv. time) | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Keywordless Query
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Keyword ID |
| Dynamically Generated Headline | Search Term |
| URL | Avg. CPC |
| Avg. CPM | All Conv. Rate |
| All Conv. Value | Impressions |
| Clicks | Cost |
| CTR | Conversions |
| Total conv. value | Conversion Rate |
| All Conv. | Cross-device conv. |
| Cost / All Conv. | Cost Per Conversion |
| Value / Conv. | Value / All Conv. |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Client Cost per All Conv. | Date |
Data View Details: Keywords
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign Name | Campaign State |
| Currency | Time Zone |
| Campaign Type | Campaign Subtype |
| Account ID | Account Name |
| Campaign Label IDs | Campaign Labels |
| Campaign Start Date | Campaign End Date |
| Campaign ID | Keyword ID |
| Keyword | Network |
| Is negative | Match type |
| Max. CPC | Max. CPM |
| Top of Page CPC | First Page CPC |
| Status | View in search results |
| Bid Strategy ID | Bid Strategy Name |
| Bid Strategy Type | Mobile Final URL |
| Final URL | Keyword Label IDs |
| Keyword Labels | Active View viewable impressions |
| Impressions | Clicks |
| Cost | CTR |
| Avg. CPC | Avg. CPM |
| Conversions | Conversion Rate |
| View-through conv. | Total conv. value |
| Cost Per View-Through Conversion | Cost Per Conversion |
| All Conv. | All Conv. Value |
| Active View measurable impr. | Active View measurable cost |
| Active View Viewable CTR | Pages / session |
| Avg. session duration | Cross-device conv. |
| Gmail Saves | Gmail Forwards |
| Gmail Clicks to Website | Engagements |
| Interactions | % New Sessions |
| Avg. Daily Cost | Post Click Quality Score |
| Quality Score | Search Exact Match Impression Share |
| Avg. Daily Search Impr. Share | Possible Search Impressions |
| Adjusted Search Impression Share | Adjusted Search Impression Share Old |
| Adjusted Search Impression Share 5 Percent | Adjusted Search Impression Share 10 Percent |
| Impr. (Absolute Top) % | Impr. (Top) % |
| Search (Absolute Top) IS | Search (Top) IS |
| Average Video 25% Completes | Average Video 50% Completes |
| Average Video 75% Completes | Average Video 100% Completes |
| Avg. CPV | Video Views |
| Video View Rate | Conversions (by conv. time) |
| Conv. value (by conv. time) | Value / Conv. (by conv. time) |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Value / all conv. (by conv. time) | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Avg. Client CPV |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Landing Page URLs
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Customer Descriptive Name |
| Unexpanded Final URL | Expanded Final URL |
| Mobile Speed Score | Network |
| Avg. CPC | Avg. CPM |
| Average Mobile Friendly Clicks Rate | Average Valid AMP Click Rate |
| Conversions | Total conv. value |
| Cross-device conv. | Clicks |
| Impressions | Cost |
| CTR | Conversion Rate |
| Cost / All Conv. | Value / Conv. |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Date |
Data View Details: Location of Presence (Matched Locations)
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Country / Territory |
| Region | City |
| Metro area | All Conv. |
| All Conv. Value | Cross-Device Conv. |
| Avg. Daily Cost | Total conv. value |
| Clicks | Impressions |
| Cost | Interactions |
| Video Views | Video View Rate |
| CTR | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Conversions | View-through conv. |
| Cost Per View-Through Conversion | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Avg. Client CPV |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Date |
Data View Details: Matched Locations
| Campaign Name | Campaign State |
| Currency | Time Zone |
| Campaign Type | Campaign Subtype |
| Account ID | Account Name |
| Campaign Label IDs | Campaign Labels |
| Campaign Start Date | Campaign End Date |
| Campaign ID | Most Specific Location Canonical Name |
| Country / Territory | Region |
| City | Metro area |
| Network | Impressions |
| Clicks | Cost |
| CTR | Avg. CPC |
| Avg. CPM | Conversions |
| Conversion Rate | View-through conv. |
| Total conv. value | Cost Per View-Through Conversion |
| Cost Per Conversion | All Conv. |
| All Conv. Value | Cross-device conv. |
| Interactions | Avg. Daily Cost |
| Avg. CPV | Video Views |
| Video View Rate | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Avg. Client CPV |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Matched Locations By AdGroup
| Ad Group | Ad Group State |
| Campaign Serving Status | Ad Group Label IDs |
| Ad Group Labels | Campaign ID |
| Campaign Name | Campaign State |
| Currency | Time Zone |
| Campaign Type | Campaign Subtype |
| Account ID | Account Name |
| Campaign Label IDs | Campaign Labels |
| Campaign Start Date | Campaign End Date |
| Customer Name | Ad Group ID |
| Network | Country / Territory |
| Region | City |
| Metro area | Impressions |
| Clicks | Cost |
| CTR | Avg. CPC |
| Avg. CPM | Conversions |
| Conversion Rate | View-through conv. |
| Total conv. value | Cost Per View-Through Conversion |
| Cost Per Conversion | All Conv. |
| All Conv. Value | Conversions |
| Cross-device conv. | Interactions |
| Avg. Daily Cost | Avg. CPV |
| Video Views | Video View Rate |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Matched Locations with Location Type
| Campaign Name | Campaign State |
| Currency | Time Zone |
| Campaign Type | Campaign Subtype |
| Account ID | Account Name |
| Campaign Label IDs | Campaign Labels |
| Campaign Start Date | Campaign End Date |
| Campaign ID | Network |
| Country / Territory | Region |
| City | Metro area |
| Most Specific Location | Canonical Name |
| Location Type | Target Type |
| Impressions | Clicks |
| Cost | CTR |
| Avg. CPC | Avg. CPM |
| Conversions | Conversion Rate |
| View-through conv. | Total conv. value |
| Cost Per View-Through Conversion | Cost Per Conversion |
| All Conv. | All Conv. Value |
| Cross-device conv. | Interactions |
| Avg. CPV | Video Views |
| Video View Rate | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Avg. Client CPV |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Metro (User location) Performance
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Network |
| Canonical Name | Country / Territory (User location) |
| Metro (User location) | Is targeting location? |
| Impressions | Clicks |
| Cost | CTR |
| Avg. CPC | Avg. CPM |
| Conversions | Conversion Rate |
| View-through conv. | Total conv. value |
| Cost Per View-Through Conversion | Cost Per Conversion |
| All Conv. | All Conv. Value |
| All Conv. Rate | Cost Per All Conv. |
| Cross-device conv. | Interactions |
| Avg. CPV | Video Views |
| Video View Rate | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Avg. Client CPV |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Multi Asset Responsive Display Ad Details
| Ad Group | Ad Group State |
| Campaign Serving Status | Ad Group Label IDs |
| Ad Group Labels | Campaign ID |
| Campaign Name | Campaign State |
| Currency | Time Zone |
| Campaign Type | Campaign Subtype |
| Account ID | Account Name |
| Campaign Label IDs | Campaign Labels |
| Campaign Start Date | Campaign End Date |
| Ad ID | Asset Name |
| Asset Type | Asset Sub Type |
| Review State | Height |
| Width | Image Preview |
| Image Preview Link | Video Preview Link |
| Video Preview | Ad Group ID |
| Network | Date |
Data View Details: Multi Asset Responsive Search Ad Details
| Ad Group | Ad Group State |
| Campaign Serving Status | Ad Group Label IDs |
| Ad Group Labels | Campaign ID |
| Campaign Name | Campaign State |
| Currency | Time Zone |
| Campaign Type | Campaign Subtype |
| Account ID | Account Name |
| Campaign Label IDs | Campaign Labels |
| Campaign Start Date | Campaign End Date |
| Ad ID | Ad Group ID |
| Network | Resource Name |
| Served Assets Details | Asset Type |
| Ad Type | Headline 1 Asset ID |
| Headline 2 Asset ID | Description 1 Asset ID |
| Description 2 Asset ID | Final URLs |
| Headline 1 | Headline 2 |
| Description 1 | Description 2 |
| Ad Preview | Impressions |
| Date |
Data View Details: Parental Status
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Customer Name |
| Network | Parental Status |
| Parental Status State | Final URL |
| Mobile Final URL | Interaction Types |
| Is negative | Max. CPC |
| Max. CPM | Max. CPC Source |
| Max. CPM Source | Avg. CPC |
| Avg. CPM | Active View measurable cost |
| Active View measurable impr. | Active View Viewable CTR |
| Active View viewable impressions | All Conv. |
| All Conv. Rate | All Conv. Value |
| Avg. Daily Cost | Engagements |
| Interactions | Conversions |
| Total conv. value | Cross-device conv. |
| Clicks | Impressions |
| Cost | Avg. CPV |
| Video Views | Video View Rate |
| CTR | Conversion Rate |
| Cost / All Conv. | Avg. Cost |
| Gmail Saves | Gmail Forwards |
| Gmail Clicks to Website | View-through conv. |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Partition
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Network |
| Product Partition ID | Partition Type |
| Device | Week |
| Month | Quarter |
| Click Type | Max. CPC |
| Is Negative | Tracking Template |
| Custom Parameter | Avg. CPC |
| Avg. CPM | All Conv. |
| All Conv. Value | Cross-device conv. |
| Avg. Daily Cost | Conversions |
| Total conv. value | Clicks |
| Total Impressions | Cost |
| CTR | Value Per Conv |
| Cost / All Conv. | Conversion Rate |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Client Cost Per Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Placeholder
| Placeholder | Ad Group ID |
| Ad Group | Ad Group State |
| Campaign Serving Status | Ad Group Label IDs |
| Ad Group Labels | Campaign ID |
| Campaign Name | Campaign State |
| Currency | Time Zone |
| Campaign Type | Campaign Subtype |
| Account ID | Account Name |
| Campaign Label IDs | Campaign Labels |
| Campaign Start Date | Campaign End Date |
| Type | Network |
| Details | Is Self Action |
| Approval Status | Item State |
| Impressions | CTR |
| Avg. CPC | Avg. CPM |
| All Conv. | All Conv. Value |
| Cross-device conv. | Engagements |
| Interactions | Avg. Daily Cost |
| Cost / All Conv. | Conversions |
| Total conv. value | Clicks |
| Cost | Avg. CPV |
| Video Views | Video View Rate |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost Per Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Placements
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Placement |
| Network | Is negative |
| Max. CPC | Max. CPM |
| Bid adj. | Max CPC source |
| Max CPM Source | Mobile Final URL |
| Final URLs | Placement State |
| Active View viewable impressions | Impressions |
| Clicks | Cost |
| CTR | Avg. CPC |
| Avg. CPM | Conversions |
| Conversion Rate | View-through conv. |
| Total conv. value | Cost Per View-Through Conversion |
| Cost Per Conversion | Active View measurable impr. |
| Active View measurable cost | All Conv. |
| All Conv. Value | Cross-device conv. |
| Gmail Saves | Gmail Forwards |
| Gmail Clicks to Website | Engagements |
| Interactions | Avg. Daily Cost |
| Average Video 25% Completes | Average Video 50% Completes |
| Average Video 75% Completes | Average Video 100% Completes |
| Avg. CPV | Video Views |
| Video View Rate | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Avg. Client CPV |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Postal Code (User location) Performance
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Network |
| Canonical Name | Country / Territory (User location) |
| Region (User location) | Postal Code (User location) |
| Is targeting location? | Impressions |
| Clicks | Cost |
| CTR | Avg. CPC |
| Avg. CPM | Conversions |
| Conversion Rate | View-through conv. |
| Total conv. value | Cost Per View-Through Conversion |
| Cost Per Conversion | All Conv. |
| All Conv. Value | Cross-device conv. |
| Interactions | Avg. CPV |
| Video Views | Video View Rate |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Search Terms
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Customer Name |
| Network | Search Term |
| Query Match Type with Variant | Matching Keyword |
| Final URL | Interaction Types |
| Avg. Daily Cost | All Conv. |
| Engagements | Interactions |
| Conversions | Clicks |
| Impressions | Cost |
| CTR | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Conversion Rate | Cost / All Conv. |
| Cost Per View-Through Conversion | View-through conv. |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Shopping
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Brand |
| Item Id | Product Title |
| Product type (2nd level) | Product type (1st level) |
| Product type (3rd level) | Product type (4th level) |
| Product type (5th level) | Custom label 0 |
| Custom label 1 | Custom label 2 |
| Custom label 3 | Custom label 4 |
| Network | Category (1st level) |
| Category (2nd level) | Category (3rd level) |
| Category (4th level) | Category (5th level) |
| Language | MC ID |
| Store ID | All Conv. |
| Total conv. value | Cross-device conv. |
| Adjusted Search Click Share | Avg. Daily Cost |
| Conversions | Clicks |
| Impressions | Cost |
| CTR | Avg. CPC |
| Avg. CPM | Conversion Rate |
| Cost / All Conv. | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Client Cost Per Conversion |
| Client Cost per All Conv. | Date |
Data View Details: Shopping Performance by Ad Group (no Performance Max reporting)
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Product Title |
| Brand | Item Id |
| Merchant ID | Store ID |
| Language | Product Aggregator ID |
| Product Channel | Product Channel Exclusivity |
| Product Condition | Product type (2nd level) |
| Product type (1st level) | Product type (3rd level) |
| Product type (4th level) | Product type (5th level) |
| Custom label 0 | Custom label 1 |
| Custom label 2 | Custom label 3 |
| Custom label 4 | Category (1st level) |
| Category (2nd level) | Category (3rd level) |
| Category (4th level) | Category (5th level) |
| Clicks | Impressions |
| Cost | All Conv. |
| All Conv. Value | All Conv. Rate |
| Avg. CPC | Avg. CPM |
| Conversions | Total conv. value |
| Cross-device conv. | Cost Per All Conv. |
| Cost Per Conversion | Conversion Rate |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Client Cost per All Conv. | Date |
Data View Details: Time of Day
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Hour of Day |
| Ad Group | Ad Group ID |
| Network | Ad Group Status |
| Ad Group Type | Default max. CPC |
| Max. CPM | Max. CPV |
| Bid Strategy ID | Bid Strategy Type |
| Campaign Label IDs | Campaign Labels |
| Impressions | Clicks |
| Cost | CTR |
| Avg. CPC | Avg. CPM |
| Conversions | Conversion Rate |
| View-through conv. | Total conv. value |
| Cost Per View-Through Conversion | Cost Per Conversion |
| Avg. Daily Search Impr. Share | Avg. Daily Display Impr. Share |
| Relative CTR% | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Average Video 100% Completes | Avg. CPV |
| Video Views | Video View Rate |
| Active View viewable impressions | Active View measurable impr. |
| Active View measurable cost | Avg. Daily Content Impr. share |
| Engagements | Interactions |
| Phone impressions | Phone calls |
| Avg. Daily Cost | Possible Search Impressions |
| Adjusted Search Impression Share | Adjusted Search Impression Share Old |
| Adjusted Search Impression Share 5 Percent | Adjusted Search Impression Share 10 Percent |
| Possible Display Impressions | Adjusted Display Impression Share |
| Possible Content Impressions | Adjusted Content Impression Share |
| Adjusted Content Impression Share Old | Adjusted Content Impression Share 5 Percent |
| Adjusted Content Impression Share 10 Percent | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Avg. Client CPV |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Date |
Data View Details: URL Performance
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Network |
| URL | Domain |
| Keyword / Placement | Impressions |
| Clicks | Cost |
| CTR | Avg. CPC |
| Avg. CPM | Conversions |
| Conversion Rate | View-through conv. |
| Total conv. value | Cost Per View-Through Conversion |
| Cost Per Conversion | Active View viewable impressions |
| Active View measurable impr. | Active View measurable cost |
| All Conv. | All Conv. Value |
| Cross-device conv. | Engagements |
| Interactions | All Conv. Rate |
| Active View Viewable CTR | Avg. Cost |
| Cost Per All Conv. | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Average Video 100% Completes | Avg. CPV |
| Video Views | Video View Rate |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Video
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Video Channel ID |
| Video ID | Video Title |
| Video Duration (seconds) | Day |
| Week | DayOfWeek |
| MonthOfYear | Month |
| Quarter | Year |
| Network | Device |
| Average Video 100% Completes | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Preview | Preview URL |
| All Conv. | All Conv. Rate |
| Avg. Daily Cost | Engagements |
| Conversions | Total conv. value |
| Clicks | Impressions |
| Cost | Video Views |
| Video View Rate | Engagement Rate |
| CTR | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Conversion Rate | Cost / All Conv. |
| Cost Per All Conv. | Client Cost |
| Avg. Client CPC | Avg. Client CPM |
| Client Avg. Daily Cost | Avg. Client CPV |
| Client Cost Per Conversion | Client Cost per All Conv. |
| Date |
Data View Details: Where Ads Showed
| Ad Group ID | Ad Group |
| Ad Group State | Campaign Serving Status |
| Ad Group Label IDs | Ad Group Labels |
| Campaign ID | Campaign Name |
| Campaign State | Currency |
| Time Zone | Campaign Type |
| Campaign Subtype | Account ID |
| Account Name | Campaign Label IDs |
| Campaign Labels | Campaign Start Date |
| Campaign End Date | Network |
| Placement Display Name | Placement |
| Placement Type | Resource |
| Target URL | CTR |
| Avg. CPC | Avg. CPM |
| Active View viewable impressions | Active View measurable cost |
| Active View measurable impr. | All Conv. |
| All Conv. Value | All Conv. Rate |
| Avg. Cost | Avg. Daily Cost |
| Conversions | Total conv. value |
| Cost Per All Conv. | Cross-device conv. |
| Clicks | Impressions |
| Cost | Engagements |
| Interactions | Avg. CPV |
| Video Views | Video View Rate |
| Client Cost | Avg. Client CPC |
| Avg. Client CPM | Client Avg. Daily Cost |
| Avg. Client CPV | Client Cost per All Conv. |
| Date |
All Dimensions and Metrics:
| % New Sessions | Accent color (multi asset responsive display) |
| Accent color (responsive) | Accessible Bidding Strategy |
| Account | Account Status |
| Action Items | Active View CTR |
| Active View Impressions | Active View Measurable Cost |
| Active View Measurable Impr. | Active View Measurable Impr. / Impr. |
| Active View Viewable Impr. / Measurable Impr. | Ad |
| Ad App Engagement Ad Descriptions | Ad App Engagement Ad Headlines |
| Ad App Engagement Ad Images | Ad App Engagement Ad Videos |
| Ad App Pre Registration Ad Descriptions | Ad App Pre Registration Ad Headlines |
| Ad App Pre Registration Ad Images | Ad App Pre Registration Ad Youtube Videos |
| Ad Audience Setting Use Audience Grouped? | Ad Call Ad Business Name |
| Ad Call Ad Call Tracked? | Ad Call Ad Conversion Action |
| Ad Call Ad Conversion Reporting State | Ad Call Ad Country Code |
| Ad Call Ad Description1 | Ad Call Ad Description2 |
| Ad Call Ad Disable Call Conversion? | Ad Call Ad Headline1 |
| Ad Call Ad Headline2 | Ad Call Ad Path1 |
| Ad Call Ad Path2 | Ad Call Ad Phone Number Verification Url |
| Ad Campaign | Ad Destination Type |
| Ad Discovery Carousel Ad Business Name | Ad Discovery Carousel Ad Call To Action Text |
| Ad Discovery Carousel Ad Carousel Cards | Ad Discovery Carousel Ad Description |
| Ad Discovery Carousel Ad Headline | Ad Discovery Carousel Ad Logo Image |
| Ad Discovery Multi Asset Ad Business Name | Ad Discovery Multi Asset Ad Call To Action Text |
| Ad Discovery Multi Asset Ad Descriptions | Ad Discovery Multi Asset Ad Headlines |
| Ad Discovery Multi Asset Ad Lead Form Only? | Ad Discovery Multi Asset Ad Logo Images |
| Ad Discovery Multi Asset Ad Marketing Images | Ad Discovery Multi Asset Ad Portrait Marketing Images |
| Ad Discovery Multi Asset Ad Square Marketing Images | Ad Display Upload Ad Display Upload Product Type |
| Ad Display Upload Ad Media Bundle | Ad Excluded Parent Asset Field Types |
| Ad Expanded Dynamic Search Ad Description2 | Ad Expanded Text Ad Description |
| Ad Final App Urls | Ad Final Url Suffix |
| Ad Group | Ad Group Ad Group |
| Ad Group Ad Resource Name | Ad Group Labels |
| Ad Headline | Ad Hotel Ad |
| Ad Image Ad Preview Image Url | Ad Image Ad Preview Pixel Height |
| Ad Image Ad Preview Pixel Width | Ad Labels |
| Ad Legacy App Install Ad | Ad Legacy Responsive Display Ad Description |
| Ad Local Ad Call To Actions | Ad Local Ad Descriptions |
| Ad Local Ad Headlines | Ad Local Ad Logo Images |
| Ad Local Ad Marketing Images | Ad Local Ad Path1 |
| Ad Local Ad Path2 | Ad Local Ad Videos |
| Ad Name | Ad Network Type |
| Ad Preview | Ad Resource Name |
| Ad Responsive Display Ad Control Spec Enable Asset Enhancements? | Ad Responsive Display Ad Control Spec Enable Autogen Video? |
| Ad Serving Optimization Status | Ad Shopping Comparison Listing Ad Headline |
| Ad Shopping Product Ad | Ad Shopping Smart Ad |
| Ad Smart Campaign Ad Descriptions | Ad Smart Campaign Ad Headlines |
| Ad State | Ad Target Cpa Micros |
| Ad Target Cpm Micros | Ad Target Roas |
| Ad Text Ad Description1 | Ad Text Ad Description2 |
| Ad Travel Ad | Ad Url Collections |
| Ad Video Ad Bumper Action Button Label | Ad Video Ad Bumper Action Headline |
| Ad Video Ad Bumper Companion Banner Asset | Ad Video Ad In Feed Description1 |
| Ad Video Ad In Feed Description2 | Ad Video Ad In Feed Headline |
| Ad Video Ad In Feed Thumbnail | Ad Video Ad In Stream Action Button Label |
| Ad Video Ad In Stream Action Headline | Ad Video Ad In Stream Companion Banner Asset |
| Ad Video Ad Non Skippable Action Button Label | Ad Video Ad Non Skippable Action Headline |
| Ad Video Ad Non Skippable Companion Banner Asset | Ad Video Ad Out Stream Description |
| Ad Video Ad Out Stream Headline | Ad Video Ad Video Asset |
| Ad Video Responsive Ad Breadcrumb1 | Ad Video Responsive Ad Breadcrumb2 |
| Ad Video Responsive Ad Call To Actions | Ad Video Responsive Ad Companion Banners |
| Ad Video Responsive Ad Descriptions | Ad Video Responsive Ad Headlines |
| Ad Video Responsive Ad Long Headlines | Ad Video Responsive Ad Videos |
| Ad format preference (multi asset responsive display) | Ad format preference (responsive) |
| Ad group ID | Ad group state |
| Ad group type | Ad relevance |
| Ad rotation mode | Ad strength |
| Age Range State | Airport |
| Aligned Bidding Strategy ID | Aligned Campaign Budget ID |
| All Conv. | All Conv. (by Conv. Time) |
| All Conv. Rate | All Conv. Value |
| All Conv. Value (by Conv. Time) | All Conv. Value Per Cost |
| Allow flexible color (multi asset responsive display) | Allow flexible color (responsive) |
| App Campaign Setting App Id | App Campaign Setting App Store |
| App Campaign Setting Bidding Strategy Goal Type | App ID |
| App Installs | Approval Status |
| Area of Interest City | Area of Interest Country |
| Area of Interest Metro | Area of Interest Most Specific Location |
| Area of Interest Region | Asset (Asset Interaction Target) |
| Asset Field Type | Asset Performance Label |
| Asset Pinned Field | Asset linked to Latest Version of Ad? |
| Associated Campaign | Attr. Conv. (current model) |
| Attr. Conv. / Total Interactions | Attr. Conv. Value / Cost |
| Attr. Conv. Value from Interactions / Total Interactions | Attribution Model |
| Attribution Model Status | Audience Setting Use Audience Grouped? |
| Auto tagging enabled | Auto-applied ad suggestion |
| Average Target CPA Micros | Average Target Roas |
| Avg. CPC | Avg. CPE |
| Avg. CPM | Avg. CPV |
| Avg. Cost | Avg. Cost of Viewable Impr. |
| Avg. Session Duration (seconds) | Base Ad group ID |
| Base Campaign ID | Benchmark CTR |
| Benchmark Max. CPC | Bid Strategy ID |
| Bid Strategy Name | Bid Strategy Type |
| Bid adj. | Bid limit (Maximize clicks) |
| Bidding Strategy Currency Code | Bidding Strategy Effective Currency Code |
| Bidding Strategy Enhanced CPC | Bidding Strategy Maximize Conversion Value CPC Bid Ceiling Micros |
| Bidding Strategy Maximize Conversion Value CPC Bid Floor Micros | Bidding Strategy Maximize Conversion Value Target Roas |
| Bidding Strategy Maximize Conversions CPC Bid Ceiling Micros | Bidding Strategy Maximize Conversions CPC Bid Floor Micros |
| Bidding Strategy Status | Bidding Strategy System Status |
| Bidding Strategy Target Impression Share CPC Bid Ceiling Micros | Bidding Strategy Target Impression Share Location |
| Bidding Strategy Target Impression Share Location Fraction Micros | Bounce Rate |
| Budget | Budget Campaign Association Status |
| Budget ID | Budget explicitly shared |
| Budget period | Business name |
| Business name (multi asset responsive display) | CTR |
| Call Conv. Action | Call Conv. Reporting Enabled? |
| Call Duration (Sec) | Call End Time |
| Call Start Time | Call Status |
| Call Tracking Display Location | Call duration |
| Call to action text (multi asset responsive display) | Call to action text (responsive) |
| Call-only ad phone number | Caller Area Code |
| Caller Country Code | Caller Type |
| Campaign | Campaign Budget Delivery Method |
| Campaign Budget ID | Campaign Budget Status |
| Campaign Budget Type | Campaign Campaign Group |
| Campaign Count | Campaign Excluded Parent Asset Set Types |
| Campaign Group ID | Campaign Group Status |
| Campaign ID | Campaign Labels |
| Campaign Optimization Score | Campaign Primary Status |
| Campaign Primary Status Resons | Campaign Resource Name |
| Campaign Shopping Setting Feed Label | Campaign Subtype |
| Campaign Target Location | Campaign Trial Type |
| Campaign Type | Campaign Url Custom Parameters |
| Campaign serving status | Campaign state |
| Campaigns Using a Budget | Can manage clients |
| Category Bids | City |
| Click Share | Click View Ad Group Ad |
| Click View Keyword | Click to Call (All Conversions from Location Asset) |
| Click to Call (All Conversions) | Click to Call (View Through Conversions from Location Asset) |
| Click type | Clicks |
| Client name | Combined Approval status |
| Combined Clicks | Combined Clicks/Query |
| Combined Queries | Commission Commission Rate Micros |
| Content Impr. Share | Content Lost IS (Budget) |
| Content Lost IS (Rank) | Content Network Bid Dimension |
| Conv. Action Primary for Goal? | Conv. Created and Managed At |
| Conv. Rate | Conv. Value (by Conv. Time) |
| Conv. Value (current model) | Conv. Value / Cost |
| Conv. Value from Interactions / Total Interactions | Conversion Action Category |
| Conversion Action ID | Conversion Action Status |
| Conversion Action Type | Conversion Origin |
| Conversion Tracker Id | Conversion Tracking ID |
| Conversion Tracking Status | Conversion name |
| Conversions | Conversions (by Conv. time) |
| Conversions (iOS SK and Ad Network) | Conversions Counting Type |
| Cost | Cost / All Conv. |
| Cost / Conv. | Cost / Conv. (current model) |
| Count | Creative Final Mobile URL |
| Creative Final URL | Creative ID |
| Creative Tracking URL Template | Creative URL Custom Parameter |
| Criterion ID | Criterion serving status |
| Cross-Device Conv. | Currency Code (Account) |
| Custom Audience Description | Custom Audience ID |
| Custom Audience Members | Custom Audience Status |
| Custom Audience Type | Custom Conversion Goal Actions |
| Custom Conversion Goal ID | Custom Conversion Goal Status |
| Custom parameter | Customer Accepted Data Terms? |
| Customer ID | Customer Opted for Enhanced Conv. for Leads? |
| Customer has Partners Program Badge? | Customer's Manager Conv. Tracking ID |
| Date | Default Conversion Action Value |
| Default Currency Code | Default max. CPC |
| Description | Description line 1 |
| Description line 2 | Descriptions (multi asset responsive display) |
| Device | Device preference |
| Directions (All Conversions from Location Asset) | Directions (All Conversions) |
| Directions (View Through Conversions from Location Asset) | Display URL |
| Dynamic Search Ads Setting Domain Name | Dynamic Search Ads Setting Feeds |
| Dynamic Search Ads Setting Language Code | Dynamic Search Ads Setting Use Supplied Urls Only? |
| Dynamically generated Headline | Effective Cpc Bid Micros |
| Effective Target Cpa Micros | Effective Target ROAS |
| Eligible Impressions from Location Asset Store Reach | Enable Reporting of Phone Call Events? |
| End date | Engagement Rate |
| Engagements | Enhanced CPC enabled |
| Est. add. clicks/wk (first position bid) | Est. add. cost/wk (first position bid) |
| Event Name (Third Party App) | Excluded Parent Asset Field Types |
| Excluded Parent Asset Set Types? | Expanded Dynamic Search Ad Description 2 |
| Expanded Text Ad Description 2 | Expanded Text Ad Headline 3 |
| Expected ClickThrough Rate (hist.) | Expected clickthrough rate |
| Final URL | Final URL List |
| Final URL suffix | Firebase Conv. Event Name |
| Firebase Project ID | First page CPC |
| First position CPC | Frequency Caps |
| Gender State | Geo Target Canton |
| Geo Target County | Geo Target District |
| Geo Target Postal Code | Geo Target Province |
| Geo Target State | Geo Target Type Setting Negative Geo Target Type |
| Geo Target Type Setting Positive Geo Target Type | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| Google Tag | Has recommended Budget |
| Headline 1 | Headline 2 |
| Headlines (multi asset responsive display) | Historical Creative Quality Score |
| Historical landing Page Exp Quality | Hotel Date Selection Type |
| Hotel Property Asset Set | Hotel Setting Hotel Center Id |
| ID | Image Ad URL |
| Image Asset Auto Migration Done Date Time | Image Asset Auto Migration Done? |
| Image Height | Image ID (responsive) |
| Image Mime Type | Image Width |
| Image ad name | Images (multi asset responsive display) |
| Impr. (Abs. Top) | Impr. (Abs. Top) % |
| Impr. (Top) | Impr. (Top) % |
| Impressions | In-App Actions |
| Include in 'Conversions' metric? | Interaction Event Types |
| Interaction Rate | Interaction Type |
| Interactions | Invalid Click Rate |
| Invalid Clicks | Is Interaction on an Asset? |
| Is negative | Is restricting |
| Keyword ID | Keyword Info Text |
| Keyword Match type | Keyword State |
| Landing page experience | Landscape logo ID (responsive) |
| Landscape logos (multi asset responsive display) | Local Campaign Setting Location Source Type |
| Location Asset Auto Migration Done Date Time | Location Asset Auto Migration Done? |
| Location City | Location Country |
| Location Metro | Location type |
| Logo ID (responsive) | Logos (multi asset responsive display) |
| Long headline | Long headline (multi asset responsive display) |
| Lookback Window Days (Click Through Conversions) | Lookback Window Days (View Through Conversions) |
| Lower Bid limit (Target CPA) | Lower Bid limit (Target ROAS) |
| Main color (multi asset responsive display) | Main color (responsive) |
| Manual CPA Bidding Strategy | Manual Cpm |
| Manual Cpv | Max CPC source |
| Max CPM Source | Max. CPM |
| Max. CPV | Menu (All Conversions from Location Asset) |
| Menu (All Conversions) | Menu (View Through Conversions from Location Asset) |
| Metro area | Mobile App Vendor |
| Mobile final URL | Most specific location |
| Network Settings Target Content Network? | Network Settings Target Google Search? |
| Network Settings Target Partner Search Network? | Network Settings Target Search Network? |
| Non-Removed Campaigns | Optimization Goal Setting Optimization Goal Types |
| Optimization Score Weight of Customer | Optimization Score of Customer |
| Optimized Targeting Enabled? | Order (All Conversions from Location Asset) |
| Order (All Conversions) | Order (View Through Conversions from Location Asset) |
| Organic Clicks | Organic Clicks (Publisher) |
| Organic Clicks Per Query | Organic Listings |
| Organic Listings/Query | Organic Queries |
| Other Engagement (All Conversions from Location Asset) | Other Engagement (All Conversions) |
| Other Engagement (View Through Conversions from Location Asset) | Owner defined Conv. Action |
| PTR | Page Number |
| Page URL | Pages / Session |
| Parent Criterion ID | Path 1 |
| Path 2 | Payment Mode |
| Payment Mode Failure Reason | Percent Cpc Bid Micros |
| Percent Cpc Cpc Bid Ceiling Micros | Percent Cpc Enhanced Cpc Enabled? |
| Performance Max Upgrade Status | Performax Max Campaign |
| Phone Calls | Phone Impressions |
| Policy Approval Status | Policy Summary Review Status |
| Policy Topic Entries | Position of the Ad |
| Pre Upgrade Campaign | Price prefix (multi asset responsive display) |
| Price prefix (responsive) | Product Aggregator ID |
| Product Bidding Cat. (1st level) | Product Bidding Cat. (2nd level) |
| Product Bidding Cat. (3rd level) | Product Bidding Cat. (4th level) |
| Product Bidding Cat. (5th level) | Product Brand |
| Product Channel | Product Channel Exclusivity |
| Product Condition | Product Custom Attr. 0 |
| Product Custom Attr. 1 | Product Custom Attr. 2 |
| Product Custom Attr. 3 | Product Custom Attr. 4 |
| Product Item ID | Product Language |
| Product Merchant ID | Product Store ID |
| Product type (1st level) | Product type (2nd level) |
| Product type (3rd level) | Product type (4th level) |
| Product type (5th level) | Promotion text (multi asset responsive display) |
| Promotion text (responsive) | Property ID |
| Property Name | Purchased Clicks (Publisher) |
| Qual. Score (hist.) | Quality score |
| Query Added to Targeted Keywords? | Query Matches Negative Keyword? |
| Query Matches Negative URL? | Real Time Bidding Setting Opt In? |
| Recommended Budget amount | Region |
| Region Location | Relative CTR |
| Responsive Search Ad descriptions | Responsive Search Ad headlines |
| Responsive Search Ad path 1 | Responsive Search Ad path 2 |
| Search Abs. Top IS | Search Exact Match IS |
| Search Impr. Share | Search Lost Abs. Top IS (Budget) |
| Search Lost Abs. Top IS (Rank) | Search Lost IS (Budget) |
| Search Lost IS (Rank) | Search Lost Top IS (Budget) |
| Search Lost Top IS (Rank) | Search Result Type |
| Search Term Status | Search Term View Ad Group |
| Search Terms Match Type | Search Top Impression Share |
| Segments Keyword Info Match Type | Segments Keyword Info Text |
| Selective Optimization Conversion Actions | Shopping Setting Campaign Priority |
| Shopping Setting Enable Local? | Shopping Setting Merchant Id |
| Shopping Setting Sales Country | Shopping Setting Use Vehicle Inventory? |
| Short headline | Smart Campaign |
| Snippet for Tracking Conv. | Square image ID (responsive) |
| Square images (multi asset responsive display) | Start date |
| Store Visits (All Conversions from Location Asset) | Store Visits (All Conversions) |
| Store Visits (View Through Conversions from Location Asset) | Store Website (All Coversions) |
| System managed Entity Source | Target CPA |
| Target CPA Micros | Target CPA source |
| Target Cpa Cpc Bid Ceiling Micros | Target Cpa Cpc Bid Floor Micros |
| Target Cpa Target Cpa Micros | Target Cpm Target Frequency Goal Target Count |
| Target Cpm Target Frequency Goal Time Unit | Target Impression Share Cpc Bid Ceiling Micros |
| Target Impression Share Location | Target Impression Share Location Fraction Micros |
| Target ROAS | Target ROAS (Maximize Conversion Value) |
| Target ROAS Source | Target Roas Cpc Bid Ceiling Micros |
| Target Roas Cpc Bid Floor Micros | Target Roas Target Roas |
| Target Spend Cpc Bid Ceiling Micros | Target Spend Target Spend Micros |
| Target spend (Maximize clicks) | Targeting Setting Target Restrictions |
| Test account | Third Party App Analytics provider |
| Time zone | Top of page CPC |
| Total Budget amount | Total Conv. Value |
| Tracking Setting Tracking Url | Tracking template |
| Travel Campaign Settings Travel Account Id | URL |
| Universal App Ad descriptions | Universal App Ad headlines |
| Universal App Ad html5 media bundles | Universal App Ad images |
| Universal App Ad mandatory ad text | Universal App Ad youTube videos |
| Unknown Clicks (Publisher) | Upper Bid limit (Target CPA) |
| Upper Bid limit (Target ROAS) | Url Expansion Opt Out? |
| Use default Value? | User List |
| Value / All Conv. | Value / Conv. |
| Value / Conv. (by Conv. Time) | Value / Conv. (current model) |
| Value / all Conv. (by Conv. Time) | Value Per Interaction |
| Vanity Pharma Vanity Pharma Display Url Mode | Vanity Pharma Vanity Pharma Text |
| Vertical ID | Video Brand Safety Suitability |
| Video Channel Id | Video Duration |
| Video Id | Video Played to 100% |
| Video Played to 25% | Video Played to 50% |
| Video Played to 75% | Video View Rate |
| Video Views | View-Through Conv. |
| Webpage | Website (All Conversions from Location Asset) |
| Website (View Through Conversions from Location Asset) | Weekly Clicks (Estimate Change) |
| Weekly Cost Micros (Estimate Change) | Weekly Views (Estimate Change) |
| Weekly interactions (Estimate Change) | Youtube videos (multi asset responsive display) |
Data View Details: Account
| Clicks | Impr. (Abs. Top) |
| Avg. Cost of Viewable Impr. | Active View CTR |
| Active View Impressions | Active View Measurable Impr. / Impr. |
| Active View Measurable Cost | Active View Measurable Impr. |
| Active View Viewable Impr. / Measurable Impr. | All Conv. |
| All Conv. (by Conv. Time) | All Conv. Rate |
| All Conv. Value | All Conv. Value (by Conv. Time) |
| Avg. Cost | Avg. CPC |
| Avg. CPE | Avg. CPM |
| Avg. CPV | Content Lost IS (Budget) |
| Content Impr. Share | Content Lost IS (Rank) |
| Conversions | Conversions (by Conv. time) |
| Conv. Rate | Total Conv. Value |
| Conv. Value (by Conv. Time) | Cost |
| Cost / All Conv. | Cost / Conv. |
| Cross-Device Conv. | CTR |
| Engagement Rate | Engagements |
| Impressions | Interaction Rate |
| Interactions | Invalid Click Rate |
| Invalid Clicks | Search Lost IS (Budget) |
| Search Exact Match IS | Search Impr. Share |
| Search Lost IS (Rank) | Conversions (iOS SK and Ad Network) |
| Impr. (Top) | Value / All Conv. |
| Value / all Conv. (by Conv. Time) | Value / Conv. |
| Value / Conv. (by Conv. Time) | Video View Rate |
| Video Views | View-Through Conv. |
| Impr. (Abs. Top) % | Impr. (Top) % |
| Date | Tracking template |
| Final URL suffix | Ad Network Type |
| Auto tagging enabled | Click type |
| Currency Code (Account) | Client name |
| Device | Customer ID |
| Can manage clients | Position of the Ad |
| Account Status | Test account |
| Time zone | Call Conv. Action |
| Call Conv. Reporting Enabled? | Enable Reporting of Phone Call Events? |
| Customer Accepted Data Terms? | Conversion Tracking ID |
| Conversion Tracking Status | Customer's Manager Conv. Tracking ID |
| Customer Opted for Enhanced Conv. for Leads? | Conv. Created and Managed At |
| Customer has Partners Program Badge? | Optimization Score of Customer |
| Optimization Score Weight of Customer | Payment Mode Failure Reason |
| Google Tag | Image Asset Auto Migration Done? |
| Image Asset Auto Migration Done Date Time | Location Asset Auto Migration Done? |
| Location Asset Auto Migration Done Date Time |
Data View Details: Ad Asset
| Clicks | All Conv. |
| All Conv. Value | All Conv. Value Per Cost |
| Avg. CPC | Conversions |
| Total Conv. Value | Cost |
| Cost / All Conv. | Cost / Conv. |
| CTR | Impressions |
| Value / All Conv. | Value / Conv. |
| View-Through Conv. | Conv. Value / Cost |
| App Installs | In-App Actions |
| Date | Ad Network Type |
| Position of the Ad | Asset linked to Latest Version of Ad? |
| Asset Field Type | Asset Performance Label |
| Asset Pinned Field | Combined Approval status |
| Ad | Conversion Tracker Id |
Data View Details: Ad Group
| Clicks | Impressions |
| CTR | Impr. (Abs. Top) |
| Impr. (Abs. Top) % | Avg. Cost of Viewable Impr. |
| Active View CTR | Active View Impressions |
| Active View Measurable Impr. / Impr. | Active View Measurable Cost |
| Active View Measurable Impr. | Active View Viewable Impr. / Measurable Impr. |
| All Conv. Rate | All Conv. |
| All Conv. Value | Avg. Cost |
| Avg. CPC | Avg. CPE |
| Avg. CPM | Avg. CPV |
| Pages / Session | Avg. Session Duration (seconds) |
| Bounce Rate | Content Impr. Share |
| Content Lost IS (Rank) | Conv. Rate |
| Conversions | Total Conv. Value |
| Cost | Cost / All Conv. |
| Cost / Conv. | Cost / Conv. (current model) |
| Cross-Device Conv. | Attr. Conv. (current model) |
| Conv. Value (current model) | Engagement Rate |
| Engagements | Gmail Forwards |
| Gmail Saves | Gmail Clicks to Website |
| Interaction Rate | Interactions |
| Phone Impressions | Phone Calls |
| PTR | % New Sessions |
| Relative CTR | Search Abs. Top IS |
| Search Lost Abs. Top IS (Budget) | Search Lost Top IS (Budget) |
| Search Exact Match IS | Search Impr. Share |
| Search Lost Abs. Top IS (Rank) | Search Lost IS (Rank) |
| Search Lost Top IS (Rank) | Search Top Impression Share |
| Impr. (Top) | Impr. (Top) % |
| Value / All Conv. | Value / Conv. |
| Value / Conv. (current model) | Video Played to 100% |
| Video Played to 25% | Video Played to 50% |
| Video Played to 75% | Video View Rate |
| Video Views | View-Through Conv. |
| All Conv. (by Conv. Time) | All Conv. Value (by Conv. Time) |
| Conversions (by Conv. time) | Conv. Value (by Conv. Time) |
| Value / all Conv. (by Conv. Time) | Value / Conv. (by Conv. Time) |
| Date | Ad Network Type |
| Click type | Device |
| Position of the Ad | Currency Code (Account) |
| Account | Time zone |
| Ad group ID | Ad group state |
| Ad group type | Ad rotation mode |
| Base Ad group ID | Base Campaign ID |
| Bid Strategy ID | Bid Strategy Name |
| Bid Strategy Type | Campaign ID |
| Campaign | Campaign state |
| Content Network Bid Dimension | Default max. CPC |
| Max. CPM | Max. CPV |
| Client name | Effective Target ROAS |
| Target ROAS Source | Enhanced CPC enabled |
| Customer ID | Final URL suffix |
| Target CPA source | Tracking template |
| Custom parameter | Account Status |
| Ad Group Labels | Asset (Asset Interaction Target) |
| Excluded Parent Asset Set Types? | Is Interaction on an Asset? |
| Ad Audience Setting Use Audience Grouped? | Ad Campaign |
| Effective Cpc Bid Micros | Effective Target Cpa Micros |
| Ad Excluded Parent Asset Field Types | Ad Group |
| Optimized Targeting Enabled? | Percent Cpc Bid Micros |
| Ad Resource Name | Ad Target Cpa Micros |
| Ad Target Cpm Micros | Ad Target Roas |
| Is restricting | Ad Destination Type |
| Conversion name | Conversion Tracker Id |
Data View Details: Ad Headline
| Clicks | Impressions |
| CTR | Impr. (Abs. Top) |
| Impr. (Abs. Top) % | Avg. Cost of Viewable Impr. |
| Active View CTR | Active View Impressions |
| Active View Measurable Impr. / Impr. | Active View Measurable Cost |
| Active View Measurable Impr. | Active View Viewable Impr. / Measurable Impr. |
| All Conv. Rate | All Conv. |
| All Conv. Value | Avg. Cost |
| Avg. CPC | Avg. CPE |
| Avg. CPM | Avg. CPV |
| Pages / Session | Avg. Session Duration (seconds) |
| Bounce Rate | Conv. Rate |
| Conversions | Total Conv. Value |
| Cost | Cost / All Conv. |
| Cost / Conv. | Cost / Conv. (current model) |
| Cross-Device Conv. | Attr. Conv. (current model) |
| Conv. Value (current model) | Engagement Rate |
| Engagements | Gmail Forwards |
| Gmail Saves | Gmail Clicks to Website |
| Interaction Rate | Interactions |
| % New Sessions | Impr. (Top) |
| Impr. (Top) % | Value / All Conv. |
| Value / Conv. | Value / Conv. (current model) |
| Video Played to 100% | Video Played to 25% |
| Video Played to 50% | Video Played to 75% |
| Video View Rate | Video Views |
| View-Through Conv. | Conv. Value (by Conv. Time) |
| All Conv. (by Conv. Time) | Conversions (by Conv. time) |
| All Conv. Value (by Conv. Time) | Value / all Conv. (by Conv. Time) |
| Value / Conv. (by Conv. Time) | Date |
| Ad Network Type | Click type |
| Criterion ID | Device |
| Position of the Ad | Accent color (responsive) |
| Currency Code (Account) | Account |
| Time zone | Ad group ID |
| Ad Group | Ad group state |
| Ad strength | Allow flexible color (responsive) |
| Auto-applied ad suggestion | Base Ad group ID |
| Base Campaign ID | Business name |
| Call-only ad phone number | Call to action text (responsive) |
| Campaign ID | Campaign |
| Campaign state | Combined Approval status |
| Creative Final Mobile URL | Creative Final URL |
| Creative Tracking URL Template | Creative URL Custom Parameter |
| Client name | Description |
| Description line 1 | Description line 2 |
| Device preference | Display URL |
| Landscape logo ID (responsive) | Logo ID (responsive) |
| Image ID (responsive) | Square image ID (responsive) |
| Expanded Dynamic Search Ad Description 2 | Expanded Text Ad Description 2 |
| Expanded Text Ad Headline 3 | Customer ID |
| Ad format preference (responsive) | Headline 1 |
| Headline 2 | ID |
| Image Ad URL | Image Height |
| Image Width | Image Mime Type |
| Image ad name | Long headline |
| Main color (responsive) | Accent color (multi asset responsive display) |
| Allow flexible color (multi asset responsive display) | Business name (multi asset responsive display) |
| Call to action text (multi asset responsive display) | Descriptions (multi asset responsive display) |
| Price prefix (multi asset responsive display) | Promotion text (multi asset responsive display) |
| Ad format preference (multi asset responsive display) | Headlines (multi asset responsive display) |
| Landscape logos (multi asset responsive display) | Logos (multi asset responsive display) |
| Long headline (multi asset responsive display) | Main color (multi asset responsive display) |
| Images (multi asset responsive display) | Square images (multi asset responsive display) |
| Youtube videos (multi asset responsive display) | Path 1 |
| Path 2 | Policy Topic Entries |
| Policy Approval Status | Price prefix (responsive) |
| Promotion text (responsive) | Responsive Search Ad descriptions |
| Responsive Search Ad headlines | Responsive Search Ad path 1 |
| Responsive Search Ad path 2 | Short headline |
| Ad State | System managed Entity Source |
| Universal App Ad descriptions | Universal App Ad headlines |
| Universal App Ad html5 media bundles | Universal App Ad images |
| Universal App Ad mandatory ad text | Universal App Ad youTube videos |
| Ad Preview | Account Status |
| Ad Labels | Ad Headline |
| Ad Destination Type | Action Items |
| Ad App Engagement Ad Descriptions | Ad App Engagement Ad Headlines |
| Ad App Engagement Ad Images | Ad App Engagement Ad Videos |
| Ad App Pre Registration Ad Descriptions | Ad App Pre Registration Ad Headlines |
| Ad App Pre Registration Ad Images | Ad App Pre Registration Ad Youtube Videos |
| Ad Call Ad Business Name | Ad Call Ad Call Tracked? |
| Ad Call Ad Conversion Action | Ad Call Ad Conversion Reporting State |
| Ad Call Ad Country Code | Ad Call Ad Description1 |
| Ad Call Ad Description2 | Ad Call Ad Disable Call Conversion? |
| Ad Call Ad Headline1 | Ad Call Ad Headline2 |
| Ad Call Ad Path1 | Ad Call Ad Path2 |
| Ad Call Ad Phone Number Verification Url | Ad Discovery Carousel Ad Business Name |
| Ad Discovery Carousel Ad Call To Action Text | Ad Discovery Carousel Ad Carousel Cards |
| Ad Discovery Carousel Ad Description | Ad Discovery Carousel Ad Headline |
| Ad Discovery Carousel Ad Logo Image | Ad Discovery Multi Asset Ad Business Name |
| Ad Discovery Multi Asset Ad Call To Action Text | Ad Discovery Multi Asset Ad Descriptions |
| Ad Discovery Multi Asset Ad Headlines | Ad Discovery Multi Asset Ad Lead Form Only? |
| Ad Discovery Multi Asset Ad Logo Images | Ad Discovery Multi Asset Ad Marketing Images |
| Ad Discovery Multi Asset Ad Portrait Marketing Images | Ad Discovery Multi Asset Ad Square Marketing Images |
| Ad Display Upload Ad Display Upload Product Type | Ad Display Upload Ad Media Bundle |
| Ad Expanded Dynamic Search Ad Description2 | Ad Expanded Text Ad Description |
| Ad Final App Urls | Ad Final Url Suffix |
| Ad Hotel Ad | Ad Image Ad Preview Image Url |
| Ad Image Ad Preview Pixel Height | Ad Image Ad Preview Pixel Width |
| Ad Legacy App Install Ad | Ad Legacy Responsive Display Ad Description |
| Ad Local Ad Call To Actions | Ad Local Ad Descriptions |
| Ad Local Ad Headlines | Ad Local Ad Logo Images |
| Ad Local Ad Marketing Images | Ad Local Ad Path1 |
| Ad Local Ad Path2 | Ad Local Ad Videos |
| Ad Name | Ad Group Ad Resource Name |
| Ad Responsive Display Ad Control Spec Enable Asset Enhancements? | Ad Responsive Display Ad Control Spec Enable Autogen Video? |
| Ad Shopping Comparison Listing Ad Headline | Ad Shopping Product Ad |
| Ad Shopping Smart Ad | Ad Smart Campaign Ad Descriptions |
| Ad Smart Campaign Ad Headlines | Ad Text Ad Description1 |
| Ad Text Ad Description2 | Ad Travel Ad |
| Ad Url Collections | Ad Video Ad Bumper Action Button Label |
| Ad Video Ad Bumper Action Headline | Ad Video Ad Bumper Companion Banner Asset |
| Ad Video Ad In Feed Description1 | Ad Video Ad In Feed Description2 |
| Ad Video Ad In Feed Headline | Ad Video Ad In Feed Thumbnail |
| Ad Video Ad In Stream Action Button Label | Ad Video Ad In Stream Action Headline |
| Ad Video Ad In Stream Companion Banner Asset | Ad Video Ad Non Skippable Action Button Label |
| Ad Video Ad Non Skippable Action Headline | Ad Video Ad Non Skippable Companion Banner Asset |
| Ad Video Ad Out Stream Description | Ad Video Ad Out Stream Headline |
| Ad Video Ad Video Asset | Ad Video Responsive Ad Breadcrumb1 |
| Ad Video Responsive Ad Breadcrumb2 | Ad Video Responsive Ad Call To Actions |
| Ad Video Responsive Ad Companion Banners | Ad Video Responsive Ad Descriptions |
| Ad Video Responsive Ad Headlines | Ad Video Responsive Ad Long Headlines |
| Ad Video Responsive Ad Videos | Ad Group Ad Group |
| Policy Summary Review Status | Segments Keyword Info Match Type |
| Segments Keyword Info Text |
Data View Details: Age
| Clicks | Impressions |
| CTR | Avg. Cost of Viewable Impr. |
| Active View CTR | Active View Impressions |
| Active View Measurable Impr. / Impr. | Active View Measurable Cost |
| Active View Measurable Impr. | Active View Viewable Impr. / Measurable Impr. |
| All Conv. Rate | All Conv. |
| All Conv. Value | Avg. Cost |
| Avg. CPC | Avg. CPE |
| Avg. CPM | Avg. CPV |
| Conv. Rate | Conversions |
| Total Conv. Value | Cost |
| Cost / All Conv. | Cost / Conv. |
| Cross-Device Conv. | Engagement Rate |
| Engagements | Gmail Forwards |
| Gmail Saves | Gmail Clicks to Website |
| Interaction Rate | Interactions |
| Value / All Conv. | Value / Conv. |
| Video Played to 100% | Video Played to 25% |
| Video Played to 50% | Video Played to 75% |
| Video View Rate | Video Views |
| View-Through Conv. | Value Per Interaction |
| All Conv. Value Per Cost | Interaction Event Types |
| Date | Ad Network Type |
| Click type | Device |
| Currency Code (Account) | Account |
| Time zone | Ad group ID |
| Ad Group | Ad group state |
| Base Ad group ID | Base Campaign ID |
| Bid Strategy ID | Bid Strategy Name |
| Bid Strategy Type | Bid adj. |
| Campaign ID | Campaign |
| Campaign state | Default max. CPC |
| Max CPC source | Max. CPM |
| Max CPM Source | Client name |
| Customer ID | Mobile final URL |
| Final URL List | ID |
| Is negative | Is restricting |
| Age Range State | Tracking template |
| Custom parameter | Account Status |
Data View Details: Bid Goal
| Clicks | Impressions |
| CTR | All Conv. Rate |
| All Conv. | All Conv. Value |
| Avg. CPC | Avg. CPM |
| Campaign Count | Conv. Rate |
| Conversions | Total Conv. Value |
| Cost | Cost / All Conv. |
| Cost / Conv. | Cross-Device Conv. |
| Non-Removed Campaigns | Value / All Conv. |
| Value / Conv. | View-Through Conv. |
| Average Target Roas | Average Target CPA Micros |
| Date | Device |
| Account | Customer ID |
| ID | Target CPA |
| Upper Bid limit (Target CPA) | Lower Bid limit (Target CPA) |
| Target ROAS | Upper Bid limit (Target ROAS) |
| Lower Bid limit (Target ROAS) | Bid limit (Maximize clicks) |
| Target spend (Maximize clicks) | Bid Strategy Type |
| Account Status | Aligned Campaign Budget ID |
| Target CPA Micros | Bidding Strategy Currency Code |
| Bidding Strategy Effective Currency Code | Bidding Strategy Enhanced CPC |
| Bidding Strategy Maximize Conversion Value CPC Bid Ceiling Micros | Bidding Strategy Maximize Conversion Value CPC Bid Floor Micros |
| Bidding Strategy Maximize Conversion Value Target Roas | Bidding Strategy Maximize Conversions CPC Bid Ceiling Micros |
| Bidding Strategy Maximize Conversions CPC Bid Floor Micros | Bidding Strategy Status |
| Bidding Strategy Target Impression Share CPC Bid Ceiling Micros | Bidding Strategy Target Impression Share Location |
| Bidding Strategy Target Impression Share Location Fraction Micros |
Data View Details: Calls
| Call duration | Caller Type |
| Call Status | Call Tracking Display Location |
| Caller Area Code | Caller Country Code |
| Call End Time | Call Start Time |
| Campaign Subtype | Campaign Type |
| Base Campaign ID | Bid Strategy ID |
| Budget ID | Campaign ID |
| Campaign Trial Type | End date |
| Enhanced CPC enabled | Target ROAS (Maximize Conversion Value) |
| Campaign serving status | Start date |
| Campaign state | Campaign |
| Currency Code (Account) | Time zone |
| Can manage clients | Client name |
| Customer ID | Auto tagging enabled |
| Test account | Ad group type |
| Ad rotation mode | Base Ad group ID |
| Content Network Bid Dimension | Max. CPV |
| Effective Target ROAS | Target ROAS Source |
| Target CPA source | Age Range State |
| Gender State | Keyword State |
| Is restricting | Ad Group |
| Ad group state | Ad group ID |
Data View Details: Campaign
| Clicks | Impressions |
| CTR | Impr. (Abs. Top) |
| Impr. (Abs. Top) % | Avg. Cost of Viewable Impr. |
| Active View CTR | Active View Impressions |
| Active View Measurable Impr. / Impr. | Active View Measurable Cost |
| Active View Measurable Impr. | Active View Viewable Impr. / Measurable Impr. |
| All Conv. Rate | All Conv. |
| All Conv. Value | Avg. Cost |
| Avg. CPC | Avg. CPE |
| Avg. CPM | Avg. CPV |
| Pages / Session | Avg. Session Duration (seconds) |
| Bounce Rate | Content Lost IS (Budget) |
| Content Impr. Share | Content Lost IS (Rank) |
| Conv. Rate | Conversions |
| Total Conv. Value | Cost |
| Cost / All Conv. | Cost / Conv. |
| Cost / Conv. (current model) | Cross-Device Conv. |
| Attr. Conv. (current model) | Conv. Value (current model) |
| Engagement Rate | Engagements |
| Gmail Forwards | Gmail Saves |
| Gmail Clicks to Website | Interaction Rate |
| Interactions | Invalid Click Rate |
| Invalid Clicks | Phone Impressions |
| Phone Calls | PTR |
| % New Sessions | Relative CTR |
| Search Abs. Top IS | Search Lost Abs. Top IS (Budget) |
| Search Lost IS (Budget) | Search Lost Top IS (Budget) |
| Click Share | Search Exact Match IS |
| Search Impr. Share | Search Lost Abs. Top IS (Rank) |
| Search Lost IS (Rank) | Search Lost Top IS (Rank) |
| Search Top Impression Share | Impr. (Top) |
| Impr. (Top) % | Value / All Conv. |
| Value / Conv. | Value / Conv. (current model) |
| Video Played to 100% | Video Played to 25% |
| Video Played to 50% | Video Played to 75% |
| Video View Rate | Video Views |
| View-Through Conv. | Conversions (iOS SK and Ad Network) |
| Organic Clicks (Publisher) | Purchased Clicks (Publisher) |
| Unknown Clicks (Publisher) | Store Visits (All Conversions) |
| All Conv. (by Conv. Time) | Click to Call (All Conversions) |
| Directions (All Conversions) | Menu (All Conversions) |
| Order (All Conversions) | Other Engagement (All Conversions) |
| Store Website (All Coversions) | All Conv. Value (by Conv. Time) |
| Conversions (by Conv. time) | Conv. Value (by Conv. Time) |
| Attr. Conv. / Total Interactions | Attr. Conv. Value from Interactions / Total Interactions |
| Attr. Conv. Value / Cost | Value / all Conv. (by Conv. Time) |
| Value / Conv. (by Conv. Time) | Date |
| Ad Network Type | Click type |
| Device | Position of the Ad |
| Currency Code (Account) | Account |
| Time zone | Campaign Subtype |
| Campaign Type | Budget |
| Base Campaign ID | Bid Strategy ID |
| Bid Strategy Name | Bid Strategy Type |
| Budget ID | Campaign ID |
| Campaign state | Campaign Trial Type |
| Client name | End date |
| Enhanced CPC enabled | Customer ID |
| Final URL suffix | Has recommended Budget |
| Budget explicitly shared | Target ROAS (Maximize Conversion Value) |
| Budget period | Recommended Budget amount |
| Campaign serving status | Start date |
| Total Budget amount | Tracking template |
| Custom parameter | Account Status |
| Campaign Labels | Asset (Asset Interaction Target) |
| Bidding Strategy System Status | Campaign Primary Status |
| Campaign Primary Status Resons | Campaign Shopping Setting Feed Label |
| Category Bids | Is Interaction on an Asset? |
| Performance Max Upgrade Status | Performax Max Campaign |
| Pre Upgrade Campaign | Target CPA Micros |
| Manual CPA Bidding Strategy | Accessible Bidding Strategy |
| Ad Serving Optimization Status | App Campaign Setting App Id |
| App Campaign Setting App Store | App Campaign Setting Bidding Strategy Goal Type |
| Audience Setting Use Audience Grouped? | Campaign Campaign Group |
| Commission Commission Rate Micros | Dynamic Search Ads Setting Domain Name |
| Dynamic Search Ads Setting Feeds | Dynamic Search Ads Setting Language Code |
| Dynamic Search Ads Setting Use Supplied Urls Only? | Excluded Parent Asset Field Types |
| Campaign Excluded Parent Asset Set Types | Frequency Caps |
| Geo Target Type Setting Negative Geo Target Type | Geo Target Type Setting Positive Geo Target Type |
| Hotel Property Asset Set | Hotel Setting Hotel Center Id |
| Local Campaign Setting Location Source Type | Manual Cpm |
| Manual Cpv | Network Settings Target Content Network? |
| Network Settings Target Google Search? | Network Settings Target Partner Search Network? |
| Network Settings Target Search Network? | Optimization Goal Setting Optimization Goal Types |
| Campaign Optimization Score | Payment Mode |
| Percent Cpc Cpc Bid Ceiling Micros | Percent Cpc Enhanced Cpc Enabled? |
| Real Time Bidding Setting Opt In? | Campaign Resource Name |
| Selective Optimization Conversion Actions | Shopping Setting Campaign Priority |
| Shopping Setting Enable Local? | Shopping Setting Merchant Id |
| Shopping Setting Sales Country | Shopping Setting Use Vehicle Inventory? |
| Target Cpa Cpc Bid Ceiling Micros | Target Cpa Cpc Bid Floor Micros |
| Target Cpa Target Cpa Micros | Target Cpm Target Frequency Goal Target Count |
| Target Cpm Target Frequency Goal Time Unit | Target Impression Share Cpc Bid Ceiling Micros |
| Target Impression Share Location | Target Impression Share Location Fraction Micros |
| Target Roas Cpc Bid Ceiling Micros | Target Roas Cpc Bid Floor Micros |
| Target Roas Target Roas | Target Spend Cpc Bid Ceiling Micros |
| Target Spend Target Spend Micros | Targeting Setting Target Restrictions |
| Tracking Setting Tracking Url | Travel Campaign Settings Travel Account Id |
| Campaign Url Custom Parameters | Url Expansion Opt Out? |
| Vanity Pharma Vanity Pharma Display Url Mode | Vanity Pharma Vanity Pharma Text |
| Video Brand Safety Suitability |
Data View Details: Campaign Audience
| Count | Impr. (Abs. Top) |
| Avg. Cost of Viewable Impr. | Active View CTR |
| Active View Impressions | Active View Measurable Impr. / Impr. |
| Active View Measurable Cost | Active View Measurable Impr. |
| Active View Viewable Impr. / Measurable Impr. | All Conv. |
| All Conv. Rate | Value Per Interaction |
| All Conv. Value | All Conv. Value Per Cost |
| Avg. Cost | Avg. CPC |
| Avg. CPE | Avg. CPM |
| Avg. CPV | Clicks |
| Conversions | Conv. Rate |
| Total Conv. Value | Cost |
| Cost / All Conv. | Cost / Conv. |
| Cross-Device Conv. | CTR |
| Engagement Rate | Engagements |
| Gmail Forwards | Gmail Saves |
| Gmail Clicks to Website | Impressions |
| Interaction Event Types | Interaction Rate |
| Interactions | Impr. (Top) |
| Value / All Conv. | Value / Conv. |
| Video Played to 100% | Video Played to 25% |
| Video Played to 50% | Video Played to 75% |
| Video View Rate | Video Views |
| View-Through Conv. | All Conv. Value (by Conv. Time) |
| Conversions (by Conv. time) | All Conv. (by Conv. Time) |
| Value / all Conv. (by Conv. Time) | Conv. Value (by Conv. Time) |
| Value / Conv. (by Conv. Time) | Date |
| Ad Network Type | Click type |
| Device | Position of the Ad |
| Hotel Date Selection Type |
Data View Details: Campaign Bid Modifier ID
| Interaction Event Types | Bid adj. |
| Interaction Type | Campaign |
Data View Details: Campaign Budget
| Clicks | All Conv. |
| All Conv. Rate | All Conv. Value |
| Avg. Cost | Avg. CPC |
| Avg. CPE | Avg. CPM |
| Avg. CPV | Conversions |
| Conv. Rate | Total Conv. Value |
| Cost | Cost / All Conv. |
| Cost / Conv. | Cross-Device Conv. |
| CTR | Engagement Rate |
| Engagements | Impressions |
| Interaction Event Types | Interaction Rate |
| Interactions | Value / All Conv. |
| Value / Conv. | Video View Rate |
| Video Views | View-Through Conv. |
| Date | Budget |
| Budget explicitly shared | Has recommended Budget |
| Budget period | Recommended Budget amount |
| Total Budget amount | Aligned Bidding Strategy ID |
| Associated Campaign | Budget Campaign Association Status |
| Campaign Budget Delivery Method | Campaign Budget ID |
| Weekly Clicks (Estimate Change) | Weekly Cost Micros (Estimate Change) |
| Weekly interactions (Estimate Change) | Weekly Views (Estimate Change) |
| Campaigns Using a Budget | Campaign Budget Status |
| Campaign Budget Type |
Data View Details: Campaign Group
| Conversions | Avg. Cost |
| Interactions | Date |
| Device | Ad Destination Type |
| Campaign Group ID | Campaign Group Status |
Data View Details: Clicks View
| Clicks | Date |
| Ad Network Type | Click type |
| Device | Position of the Ad |
| Area of Interest City | Area of Interest Country |
| Area of Interest Metro | Area of Interest Most Specific Location |
| Area of Interest Region | Campaign Target Location |
| Keyword Match type | Keyword Info Text |
| Location City | Location Country |
| Location Metro | Most specific location |
| Region Location | Page Number |
| User List | Click View Ad Group Ad |
| Click View Keyword |
Data View Details: Conversion Action
| All Conv. | All Conv. Value |
| Date | App ID |
| Attribution Model | Attribution Model Status |
| Conversion Action Category | Lookback Window Days (Click Through Conversions) |
| Conversions Counting Type | Firebase Conv. Event Name |
| Firebase Project ID | Property ID |
| Property Name | Conversion Action ID |
| Include in 'Conversions' metric? | Mobile App Vendor |
| Conversion Origin | Owner defined Conv. Action |
| Call Duration (Sec) | Conv. Action Primary for Goal? |
| Conversion Action Status | Snippet for Tracking Conv. |
| Event Name (Third Party App) | Third Party App Analytics provider |
| Conversion Action Type | Use default Value? |
| Default Currency Code | Default Conversion Action Value |
| Lookback Window Days (View Through Conversions) |
Data View Details: Custom Audience
| Count | Custom Audience Description |
| Custom Audience ID | Custom Audience Members |
| Custom Audience Status | Custom Audience Type |
Data View Details: Custom Conversion Goal
| Count | Custom Conversion Goal Status |
| Custom Conversion Goal ID | Custom Conversion Goal Actions |
Data View Details: Display Keyword
| Clicks | Avg. Cost of Viewable Impr. |
| Active View CTR | Active View Impressions |
| Active View Measurable Impr. / Impr. | Active View Measurable Cost |
| Active View Measurable Impr. | Active View Viewable Impr. / Measurable Impr. |
| All Conv. | All Conv. Rate |
| All Conv. Value | Avg. Cost |
| Avg. CPC | Avg. CPE |
| Avg. CPM | Avg. CPV |
| Conversions | Conv. Rate |
| Total Conv. Value | Cost |
| Cost / All Conv. | Cost / Conv. |
| Cross-Device Conv. | CTR |
| Engagement Rate | Engagements |
| Gmail Forwards | Gmail Saves |
| Gmail Clicks to Website | Impressions |
| Interaction Rate | Interactions |
| Value / All Conv. | Value / Conv. |
| Video Played to 100% | Video Played to 25% |
| Video Played to 50% | Video Played to 75% |
| Video View Rate | Video Views |
| View-Through Conv. | Interaction Event Types |
| All Conv. Value Per Cost | Value Per Interaction |
| Date | Ad Network Type |
| Click type | Device |
| Campaign |
Data View Details: Dynamic Search Ads Search Term
| Clicks | Impressions |
| CTR | All Conv. Rate |
| All Conv. | All Conv. Value |
| Avg. CPC | Avg. CPM |
| Conv. Rate | Conversions |
| Total Conv. Value | Cost |
| Cost / All Conv. | Cost / Conv. |
| Cross-Device Conv. | Value / All Conv. |
| Value / Conv. | Date |
| Currency Code (Account) | Account |
| Time zone | Ad group ID |
| Ad Group | Ad group state |
| Campaign ID | Campaign |
| Campaign state | Criterion ID |
| Client name | Customer ID |
| Dynamically generated Headline | URL |
| Account Status | Query Added to Targeted Keywords? |
| Query Matches Negative Keyword? | Query Matches Negative URL? |
| Page URL | Webpage |
Data View Details: Gender
| Clicks | Impressions |
| CTR | Avg. Cost of Viewable Impr. |
| Active View CTR | Active View Impressions |
| Active View Measurable Impr. / Impr. | Active View Measurable Cost |
| Active View Measurable Impr. | Active View Viewable Impr. / Measurable Impr. |
| All Conv. Rate | All Conv. |
| All Conv. Value | Avg. Cost |
| Avg. CPC | Avg. CPE |
| Avg. CPM | Avg. CPV |
| Conv. Rate | Conversions |
| Total Conv. Value | Cost |
| Cost / All Conv. | Cost / Conv. |
| Cross-Device Conv. | Engagement Rate |
| Engagements | Gmail Forwards |
| Gmail Saves | Gmail Clicks to Website |
| Interaction Rate | Interactions |
| Value / All Conv. | Value / Conv. |
| Video Played to 100% | Video Played to 25% |
| Video Played to 50% | Video Played to 75% |
| Video View Rate | Video Views |
| View-Through Conv. | Value Per Interaction |
| All Conv. Value Per Cost | Interaction Event Types |
| Date | Ad Network Type |
| Click type | Device |
| Currency Code (Account) | Account |
| Time zone | Ad group ID |
| Ad Group | Ad group state |
| Base Ad group ID | Base Campaign ID |
| Bid Strategy ID | Bid Strategy Name |
| Bid Strategy Type | Bid adj. |
| Campaign ID | Campaign |
| Campaign state | Default max. CPC |
| Max CPC source | Max. CPM |
| Max CPM Source | Client name |
| Customer ID | Mobile final URL |
| Final URL List | ID |
| Is negative | Is restricting |
| Gender State | Tracking template |
| Custom parameter | Account Status |
Data View Details: Geo
| Clicks | Impressions |
| CTR | Impr. (Abs. Top) |
| Impr. (Abs. Top) % | All Conv. Rate |
| All Conv. | All Conv. Value |
| Avg. Cost | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Conv. Rate | Conversions |
| Total Conv. Value | Cost |
| Cost / All Conv. | Cost / Conv. |
| Cross-Device Conv. | Interaction Rate |
| Interactions | Impr. (Top) |
| Impr. (Top) % | Value / All Conv. |
| Value / Conv. | Video View Rate |
| Video Views | View-Through Conv. |
| Interaction Event Types | Date |
| Ad group ID | Ad Group |
| Ad group state | Ad Network Type |
| Device | Location type |
| Currency Code (Account) | Account |
| Time zone | Campaign ID |
| Campaign | Campaign state |
| City | Client name |
| Customer ID | Metro area |
| Most specific location | Region |
| Account Status | Airport |
| Geo Target Canton | Geo Target County |
| Geo Target District | Geo Target Postal Code |
| Geo Target Province | Geo Target State |
Data View Details: Keyword
| Clicks | Impressions |
| CTR | Impr. (Abs. Top) |
| Impr. (Abs. Top) % | Avg. Cost of Viewable Impr. |
| Active View CTR | Active View Impressions |
| Active View Measurable Impr. / Impr. | Active View Measurable Cost |
| Active View Measurable Impr. | Active View Viewable Impr. / Measurable Impr. |
| All Conv. Rate | All Conv. |
| All Conv. Value | Avg. Cost |
| Avg. CPC | Avg. CPE |
| Avg. CPM | Avg. CPV |
| Pages / Session | Avg. Session Duration (seconds) |
| Bounce Rate | Conv. Rate |
| Conversions | Total Conv. Value |
| Cost | Cost / All Conv. |
| Cost / Conv. | Cost / Conv. (current model) |
| Cross-Device Conv. | Attr. Conv. (current model) |
| Conv. Value (current model) | Engagement Rate |
| Engagements | Gmail Forwards |
| Gmail Saves | Gmail Clicks to Website |
| Qual. Score (hist.) | Expected ClickThrough Rate (hist.) |
| Interaction Rate | Interactions |
| % New Sessions | Search Abs. Top IS |
| Search Lost Abs. Top IS (Budget) | Search Lost Top IS (Budget) |
| Search Exact Match IS | Search Impr. Share |
| Search Lost Abs. Top IS (Rank) | Search Lost IS (Rank) |
| Search Lost Top IS (Rank) | Search Top Impression Share |
| Impr. (Top) | Impr. (Top) % |
| Value / All Conv. | Value / Conv. |
| Value / Conv. (current model) | Video Played to 100% |
| Video Played to 25% | Video Played to 50% |
| Video Played to 75% | Video View Rate |
| Video Views | View-Through Conv. |
| All Conv. (by Conv. Time) | Value Per Interaction |
| All Conv. Value (by Conv. Time) | All Conv. Value Per Cost |
| Conversions (by Conv. time) | Conv. Value (by Conv. Time) |
| Conv. Value / Cost | Historical Creative Quality Score |
| Historical landing Page Exp Quality | Click Share |
| Value / all Conv. (by Conv. Time) | Value / Conv. (by Conv. Time) |
| Date | Ad Network Type |
| Click type | Device |
| Position of the Ad | Currency Code (Account) |
| Account | Time zone |
| Ad group ID | Ad Group |
| Ad group state | Approval Status |
| Base Ad group ID | Base Campaign ID |
| Bid Strategy ID | Bid Strategy Name |
| Bid Strategy Type | Campaign ID |
| Campaign | Campaign state |
| Default max. CPC | Max CPC source |
| Max. CPM | Ad relevance |
| Client name | Enhanced CPC enabled |
| Est. add. clicks/wk (first position bid) | Est. add. cost/wk (first position bid) |
| Customer ID | Mobile final URL |
| Final URL List | Final URL suffix |
| First page CPC | First position CPC |
| ID | Is negative |
| Keyword Match type | Landing page experience |
| Expected clickthrough rate | Keyword State |
| Criterion serving status | Top of page CPC |
| Tracking template | Custom parameter |
| Vertical ID | Account Status |
| Quality score |
Data View Details: Paid Organic Queries
| Clicks | Impressions |
| CTR | Combined Clicks |
| Combined Clicks/Query | Combined Queries |
| Organic Clicks | Organic Listings |
| Organic Listings/Query | Organic Clicks Per Query |
| Organic Queries | Date |
| Search Result Type | Currency Code (Account) |
| Account | Time zone |
| Ad group ID | Ad Group |
| Ad group state | Campaign ID |
| Campaign | Campaign state |
| Client name | Customer ID |
| Keyword ID | Account Status |
| Device | Segments Keyword Info Text |
| Segments Keyword Info Match Type |
Data View Details: Per Store
| Click to Call (All Conversions from Location Asset) | Directions (All Conversions from Location Asset) |
| Menu (All Conversions from Location Asset) | Order (All Conversions from Location Asset) |
| Other Engagement (All Conversions from Location Asset) | Store Visits (All Conversions from Location Asset) |
| Website (All Conversions from Location Asset) | Eligible Impressions from Location Asset Store Reach |
| Click to Call (View Through Conversions from Location Asset) | Directions (View Through Conversions from Location Asset) |
| Menu (View Through Conversions from Location Asset) | Order (View Through Conversions from Location Asset) |
| Other Engagement (View Through Conversions from Location Asset) | Store Visits (View Through Conversions from Location Asset) |
| Website (View Through Conversions from Location Asset) | Date |
| Ad Network Type |
Data View Details: Product Partitions
| Clicks | Impressions |
| CTR | All Conv. Rate |
| All Conv. | All Conv. Value |
| Avg. CPC | Avg. CPM |
| Benchmark Max. CPC | Benchmark CTR |
| Conv. Rate | Conversions |
| Total Conv. Value | Cost |
| Cost / All Conv. | Cost / Conv. |
| Cross-Device Conv. | Search Abs. Top IS |
| Click Share | Search Impr. Share |
| Value / All Conv. | Value / Conv. |
| View-Through Conv. | Date |
| Ad Network Type | Click type |
| Device | Account |
| Ad group ID | Ad Group |
| Ad group state | Bid Strategy Type |
| Campaign ID | Campaign |
| Campaign state | Default max. CPC |
| Customer ID | Final URL suffix |
| ID | Is negative |
| Parent Criterion ID | Tracking template |
| Custom parameter | Account Status |
Data View Details: Search Term
| Clicks | Impressions |
| CTR | Impr. (Abs. Top) |
| Impr. (Abs. Top) % | All Conv. Rate |
| All Conv. | All Conv. Value |
| Avg. Cost | Avg. CPC |
| Avg. CPE | Avg. CPM |
| Avg. CPV | Conv. Rate |
| Conversions | Total Conv. Value |
| Cost | Cost / All Conv. |
| Cost / Conv. | Cross-Device Conv. |
| Engagement Rate | Engagements |
| Interaction Rate | Interactions |
| Impr. (Top) | Impr. (Top) % |
| Value / All Conv. | Value / Conv. |
| Video Played to 100% | Video Played to 25% |
| Video Played to 50% | Video Played to 75% |
| Video View Rate | Video Views |
| View-Through Conv. | Value Per Interaction |
| All Conv. Value Per Cost | Conv. Value from Interactions / Total Interactions |
| Conv. Value / Cost | Interaction Event Types |
| Date | Keyword Match type |
| Keyword Info Text | Tracking template |
| Ad Network Type | Creative ID |
| Device | Search Terms Match Type |
| Currency Code (Account) | Account |
| Time zone | Ad group ID |
| Ad Group | Ad group state |
| Campaign ID | Campaign |
| Campaign state | Client name |
| Customer ID | Final URL |
| Keyword ID | Account Status |
| Search Term Status | Segments Keyword Info Match Type |
| Segments Keyword Info Text | Search Term View Ad Group |
Data View Details: Shopping
| Clicks | Impressions |
| CTR | All Conv. Rate |
| All Conv. | All Conv. Value |
| Avg. CPC | Conv. Rate |
| Conversions | Total Conv. Value |
| Cost | Cost / All Conv. |
| Cost / Conv. | Cross-Device Conv. |
| Value / All Conv. | Value / Conv. |
| Date | Ad group state |
| Ad Network Type | Campaign state |
| Product Channel | Product Channel Exclusivity |
| Click type | Device |
| Product Condition | Account |
| Ad group ID | Ad Group |
| Product Aggregator ID | Product Brand |
| Campaign ID | Campaign |
| Product Bidding Cat. (1st level) | Product Bidding Cat. (2nd level) |
| Product Bidding Cat. (3rd level) | Product Bidding Cat. (4th level) |
| Product Bidding Cat. (5th level) | Product Custom Attr. 0 |
| Product Custom Attr. 1 | Product Custom Attr. 2 |
| Product Custom Attr. 3 | Product Custom Attr. 4 |
| Customer ID | Product Language |
| Product Merchant ID | Product Item ID |
| Product type (1st level) | Product type (2nd level) |
| Product type (3rd level) | Product type (4th level) |
| Product type (5th level) | Product Store ID |
| Account Status |
Data View Details: Smart Campign Search Term
| Clicks | Cost |
| Impressions | Date |
| Smart Campaign |
Data View Details: Video
| Clicks | Impressions |
| CTR | All Conv. Rate |
| All Conv. | All Conv. Value |
| Avg. CPM | Avg. CPV |
| Conv. Rate | Conversions |
| Total Conv. Value | Cost |
| Cost / All Conv. | Cost / Conv. |
| Cross-Device Conv. | Engagement Rate |
| Engagements | Value / All Conv. |
| Video Played to 100% | Video Played to 25% |
| Video Played to 50% | Video Played to 75% |
| Video View Rate | Video Views |
| View-Through Conv. | Avg. CPC |
| Avg. CPE | Conv. Value / Cost |
| Value / Conv. | Date |
| Ad Network Type | Click type |
| Device | Currency Code (Account) |
| Account | Time zone |
| Ad group ID | Ad Group |
| Ad group state | Campaign ID |
| Campaign | Campaign state |
| Creative ID | Ad State |
| Client name | Customer ID |
| Video Channel Id | Video Duration |
| Video Id | Account Status |
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