Google Ads

Google Ads

Google AdWords is an online advertising service.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Ad Extensions Details
  • Ad Group Breakdown
  • Ad Group Conversions
  • Ad Groups
  • Ads
  • Ads by Device
  • Age Details
  • Audience Performance
  • Calls
  • Campaign Breakdown
  • Campaign Locations
  • Campaigns
  • Conversion Details
  • Conversions Extended
  • Criteria Performance
  • Devices
  • Display Keywords
  • Display Topics
  • Gender Details
  • Geo By Ad Group
  • Geo Campaign
  • Geo Extended
  • Hour of Day Details
  • Keyword Breakdown
  • Keywordless Query
  • Keywords
  • Landing Page URLs
  • Parental Status
  • Placements
  • Product Partition
  • Search Terms
  • Shopping
  • URL Performance
  • User Locations
  • Video Details

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics

  • % New Sessions
  • Account
  • Account Currency Code
  • Account ID
  • Account Name
  • Account Time Zone
  • Active View Viewable CTR
  • Active View Viewable Impressions
  • Active View avg. CPM
  • Active View measurable cost
  • Active View measurable impr.
  • Ad (Headline)
  • Ad Event Type
  • Ad Group
  • Ad Group ID
  • Ad Group State
  • Ad Group Status
  • Ad Group Type
  • Ad ID
  • Ad Network
  • Ad State
  • Ad Type
  • Added / Excluded
  • Adjusted Content Impression Share
  • Adjusted Display Impression Share
  • Adjusted Search Impression Share
  • Advertising Channel
  • Advertising Sub Channel
  • Age Range
  • Age Range State
  • All Conv.
  • All Conv. Rate
  • All Conv. Value
  • All Conversions
  • All conv. value / cost
  • App Final URL
  • Aproval Status
  • Audience
  • Audience ID
  • Audience State
  • Audience Type
  • Average CPV
  • Average Mobile Friendly Clicks Rate
  • Average Valid AMP Click Rate
  • Average Video 100% Completes
  • Average Video 25% Completes
  • Average Video 50% Completes
  • Average Video 75% Completes
  • Avg. Bounce Rate
  • Avg. CPC
  • Avg. CPM
  • Avg. CPV
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Client CPV
  • Avg. Cost
  • Avg. Daily Cost
  • Avg. Daily Display Impr. Share
  • Avg. Daily Display Lost IS (budget)
  • Avg. Daily Display Lost IS (rank)
  • Avg. Daily Search Exact match IS
  • Avg. Daily Search Impr. Share
  • Avg. Daily Search Lost IS (budget)
  • Avg. Daily Search Lost IS (rank)
  • Avg. Impr. Freq. per Cookie
  • Avg. Unique cookies
  • Avg. session duration
  • Bid Strategy ID
  • Bid Strategy Name
  • Bid Strategy Type
  • Bid adj.
  • Bidding Strategy
  • Bidding Strategy Source
  • Brand
  • Budget Id
  • Budget Period
  • CTR
  • Call Tracking DisplayLocation
  • Call Type
  • Call-only ad phone number
  • Caller Area Code
  • Caller Country Code
  • Campaign
  • Campaign (Adwords ID - Network)
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign Network(s)
  • Campaign Serving Status
  • Campaign State
  • Canonical Name
  • Categories
  • Category (1st level)
  • Category (2nd level)
  • Category (3rd level)
  • Category (4th level)
  • Category (5th level)
  • City
  • Click Assisted Conv.
  • Click Assisted Conv. / Last Click Conv.
  • Click Assisted Conv. Value
  • Click Conversion Rate
  • Click Type
  • Clicks
  • Client All Conv. Value / Cost
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost / All Conv.
  • Client Cost Per Conversion
  • Client Cost Per View-Through Conversion
  • Content Impr. share
  • Content Lost IS (rank)
  • Conv. Rate
  • Conv. Value
  • Conversion Action Name
  • Conversion Adjustment
  • Conversion Category
  • Conversion Rate
  • Conversion Source
  • Conversion Value
  • Conversions
  • Cost
  • Cost / All Conv.
  • Cost / Conv.
  • Cost Per All Conv.
  • Cost Per Conversion
  • Cost Per View-Through Conversion
  • Cost per All Conv
  • Country
  • Country / Territory
  • Criteria
  • Criteria Destination URL
  • Criteria ID
  • Criteria Name
  • Criteria Type
  • Cross-Device Conversions
  • Cross-device conv.
  • Currency
  • Custom Parameter
  • Custom label 0
  • Custom label 1
  • Custom label 2
  • Custom label 3
  • Custom label 4
  • Customer Descriptive Name
  • Customer ID
  • Customer Name
  • Daily Budget
  • Date
  • Day
  • DayOfWeek
  • Days to Conversion
  • Days to Conversion or Adjustment
  • Default max. CPC
  • Description
  • Destination URL
  • Destination URL *
  • Device
  • Domain
  • Duration (seconds)
  • Dynamically Generated Headline
  • End Time
  • Engagement Rate
  • Engagements
  • Enhanced CPV Enabled
  • Enhanced Cpc Enabled
  • Expanded Text Ad Description 2
  • Expanded Text Ad Headline 3
  • Final URL
  • Final URLs
  • First Page CPC
  • Gender
  • Gender State
  • Gmail Clicks to Website
  • Gmail Forwards
  • Gmail Saves
  • Headline 1
  • Headline 2
  • Hour of Day
  • ID
  • Image Ad Name
  • Image Height
  • Image Size
  • Image Width
  • Impr. (Absolute Top) %
  • Impr. (Top) %
  • Impr. Assisted Conv.
  • Impr. Assisted Conv. / Last Click Conv.
  • Impr. Assisted Conv. Value
  • Impressions
  • Interaction Types
  • Interactions
  • Invalid Click Rate
  • Invalid Clicks
  • Is Budget Explicitly Shared
  • Is Restricting
  • Is Self Action
  • Is negative
  • Item Id
  • Item State
  • Keyword
  • Keyword / Placement
  • Keyword ID
  • Keyword/Placement destination URL
  • Label IDs
  • Labels
  • Landing Page Title
  • Language
  • Line 1
  • Line 2
  • Location ID
  • Location Type
  • Long Headline
  • MC ID
  • Match type
  • Matching Keyword
  • Max CPC source
  • Max CPM Source
  • Max. CPC
  • Max. CPC Source
  • Max. CPM
  • Max. CPM Source
  • Max. CPV
  • Max. CPV Source
  • Metro area
  • Mobile Final URL
  • Mobile Speed Score
  • Month
  • MonthOfYear
  • Most Specific Location
  • Name
  • Network
  • Pages / session
  • Parental Status
  • Parental Status State
  • Partition Type
  • Path1
  • Path2
  • Phone calls
  • Phone impressions
  • Placeholder
  • Placement
  • Placement State
  • Possible Content Impressions
  • Possible Display Impressions
  • Possible Search Impressions
  • Post Click Quality Score
  • Product Group
  • Product Partition ID
  • Product type (1st level)
  • Product type (2nd level)
  • Product type (3rd level)
  • Product type (4th level)
  • Product type (5th level)
  • Quality Score
  • Quarter
  • Query Match Type with Variant
  • Region
  • Relative CTR%
  • Search (Absolute Top) IS
  • Search (Top) IS
  • Search Click Share
  • Search Exact Match Impression Share
  • Search Impression Share
  • Search Term
  • Serving Status
  • Short Headline
  • Start Time
  • Status
  • Store ID
  • Target Type
  • Time Zone
  • Top of Page CPC
  • Topic
  • Total Calls
  • Total Conv. Value
  • Total Conv. Value / cost
  • Total Conversion Value
  • Total Impressions
  • Tracking Template
  • Tracking URL template
  • Type
  • URL
  • User List Name
  • Value / All Conv.
  • Value / Conv
  • Value / Conv.
  • Value Per Conv
  • Video Channel ID
  • Video Duration (seconds)
  • Video ID
  • Video Title
  • Video View Rate
  • Video Views
  • View Through Conv.
  • View Through Conversions
  • View-Through Conversion
  • Week
  • Year

Data View Details: Ad Extensions Details

  • Account ID
  • Account Name
  • Ad Group
  • Ad Group ID
  • Ad Group State
  • All Conv.
  • All Conv. Value
  • Aproval Status
  • Avg. CPC
  • Avg. CPM
  • Avg. CPV
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Client CPV
  • Avg. Daily Cost
  • CTR
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign Serving Status
  • Campaign State
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost Per Conversion
  • Conversions
  • Cost
  • Cost Per Conversion
  • Cross-device conv.
  • Currency
  • Date
  • Engagements
  • Impressions
  • Interactions
  • Is Self Action
  • Item State
  • Network
  • Placeholder
  • Time Zone
  • Total Conv. Value
  • Type
  • Video View Rate
  • Video Views

Data View Details: Ad Group Breakdown

  • Account ID
  • Account Name
  • Active View Viewable Impressions
  • Active View measurable cost
  • Active View measurable impr.
  • Ad Group
  • Ad Group ID
  • Ad Network
  • All Conv.
  • All Conv. Value
  • Avg. CPC
  • Avg. CPM
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Daily Cost
  • CTR
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign State
  • Click Type
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost Per View-Through Conversion
  • Conversion Rate
  • Conversions
  • Cost
  • Cost Per Conversion
  • Cost Per View-Through Conversion
  • Cross-device conv.
  • Currency
  • Date
  • Device
  • Gmail Clicks to Website
  • Gmail Forwards
  • Gmail Saves
  • Interactions
  • Time Zone
  • Total Conv. Value
  • Total Impressions
  • View-Through Conversion

Data View Details: Ad Group Conversions

  • Account ID
  • Account Name
  • Ad Group
  • Ad Group ID
  • Ad Group State
  • All Conv.
  • All Conv. Value
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign Serving Status
  • Campaign State
  • Conv. Value
  • Conversion Action Name
  • Conversion Category
  • Conversions
  • Cross-Device Conversions
  • Currency
  • Date
  • Label IDs
  • Labels
  • Network
  • Time Zone
  • Value / All Conv.
  • Value / Conv
  • View Through Conv.

Data View Details: Ad Groups

  • % New Sessions
  • Account ID
  • Account Name
  • Active View Viewable CTR
  • Active View Viewable Impressions
  • Active View measurable cost
  • Active View measurable impr.
  • Ad Group
  • Ad Group ID
  • Ad Group Status
  • Ad Group Type
  • Adjusted Content Impression Share
  • Adjusted Display Impression Share
  • Adjusted Search Impression Share
  • All Conv.
  • All Conv. Rate
  • All Conv. Value
  • Average Video 100% Completes
  • Average Video 25% Completes
  • Average Video 50% Completes
  • Average Video 75% Completes
  • Avg. CPC
  • Avg. CPM
  • Avg. CPV
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Client CPV
  • Avg. Daily Cost
  • Avg. Daily Display Impr. Share
  • Avg. Daily Display Lost IS (rank)
  • Avg. Daily Search Exact match IS
  • Avg. Daily Search Impr. Share
  • Avg. Daily Search Lost IS (rank)
  • Avg. session duration
  • Bid Strategy ID
  • Bid Strategy Name
  • Bid Strategy Type
  • Bidding Strategy Source
  • CTR
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign State
  • Click Assisted Conv.
  • Click Assisted Conv. / Last Click Conv.
  • Click Assisted Conv. Value
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost Per View-Through Conversion
  • Content Impr. share
  • Content Lost IS (rank)
  • Conversion Rate
  • Conversions
  • Cost
  • Cost Per Conversion
  • Cost Per View-Through Conversion
  • Cross-device conv.
  • Currency
  • Date
  • Default max. CPC
  • Engagements
  • Gmail Clicks to Website
  • Gmail Forwards
  • Gmail Saves
  • Impr. (Absolute Top) %
  • Impr. (Top) %
  • Impr. Assisted Conv.
  • Impr. Assisted Conv. / Last Click Conv.
  • Impr. Assisted Conv. Value
  • Impressions
  • Interactions
  • Label IDs
  • Labels
  • Max. CPM
  • Max. CPV
  • Network
  • Pages / session
  • Phone calls
  • Phone impressions
  • Possible Content Impressions
  • Possible Display Impressions
  • Possible Search Impressions
  • Relative CTR%
  • Search (Absolute Top) IS
  • Search (Top) IS
  • Time Zone
  • Total Calls
  • Total Conv. Value
  • Tracking URL template
  • Video View Rate
  • Video Views
  • View-Through Conversion

Data View Details: Ads

  • % New Sessions
  • Account ID
  • Account Name
  • Active View Viewable CTR
  • Active View Viewable Impressions
  • Active View measurable cost
  • Active View measurable impr.
  • Ad (Headline)
  • Ad Group
  • Ad Group ID
  • Ad Group State
  • Ad ID
  • Ad State
  • Ad Type
  • All Conv.
  • All Conv. Value
  • App Final URL
  • Average Video 100% Completes
  • Average Video 25% Completes
  • Average Video 50% Completes
  • Average Video 75% Completes
  • Avg. Bounce Rate
  • Avg. CPC
  • Avg. CPM
  • Avg. CPV
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Client CPV
  • Avg. Daily Cost
  • Avg. session duration
  • CTR
  • Call-only ad phone number
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign Serving Status
  • Campaign State
  • Click Assisted Conv.
  • Click Assisted Conv. / Last Click Conv.
  • Click Assisted Conv. Value
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost Per View-Through Conversion
  • Conversion Rate
  • Conversions
  • Cost
  • Cost Per Conversion
  • Cost Per View-Through Conversion
  • Cross-device conv.
  • Currency
  • Date
  • Description
  • Engagements
  • Expanded Text Ad Description 2
  • Expanded Text Ad Headline 3
  • Gmail Clicks to Website
  • Gmail Forwards
  • Gmail Saves
  • Headline 1
  • Headline 2
  • Image Ad Name
  • Image Height
  • Image Size
  • Image Width
  • Impr. Assisted Conv.
  • Impr. Assisted Conv. / Last Click Conv.
  • Impr. Assisted Conv. Value
  • Impressions
  • Interactions
  • Label IDs
  • Labels
  • Line 1
  • Line 2
  • Long Headline
  • Mobile Final URL
  • Network
  • Pages / session
  • Path1
  • Path2
  • Short Headline
  • Time Zone
  • Total Conv. Value
  • Video View Rate
  • Video Views
  • View-Through Conversion

Data View Details: Ads by Device

  • Account ID
  • Account Name
  • Active View Viewable CTR
  • Active View Viewable Impressions
  • Active View measurable cost
  • Active View measurable impr.
  • Ad (Headline)
  • Ad Group
  • Ad Group ID
  • Ad Group State
  • Ad ID
  • Ad State
  • Ad Type
  • All Conv.
  • All Conv. Value
  • App Final URL
  • Average Video 100% Completes
  • Average Video 25% Completes
  • Average Video 50% Completes
  • Average Video 75% Completes
  • Avg. CPC
  • Avg. CPM
  • Avg. CPV
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Client CPV
  • Avg. Daily Cost
  • CTR
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign Serving Status
  • Campaign State
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost Per View-Through Conversion
  • Conversion Rate
  • Conversions
  • Cost
  • Cost Per Conversion
  • Cost Per View-Through Conversion
  • Cross-device conv.
  • Currency
  • Date
  • Description
  • Device
  • Engagements
  • Gmail Clicks to Website
  • Gmail Forwards
  • Gmail Saves
  • Headline 1
  • Headline 2
  • Image Ad Name
  • Image Height
  • Image Size
  • Image Width
  • Impressions
  • Interactions
  • Label IDs
  • Labels
  • Line 1
  • Line 2
  • Long Headline
  • Mobile Final URL
  • Network
  • Path1
  • Path2
  • Short Headline
  • Time Zone
  • Total Conv. Value
  • Video View Rate
  • Video Views
  • View-Through Conversion

Data View Details: Age Details

  • Account ID
  • Account Name
  • Active View Viewable CTR
  • Active View Viewable Impressions
  • Active View measurable cost
  • Active View measurable impr.
  • Ad Group
  • Ad Group ID
  • Ad Group State
  • Age Range
  • Age Range State
  • All Conv.
  • App Final URL
  • Average Video 100% Completes
  • Average Video 25% Completes
  • Average Video 50% Completes
  • Average Video 75% Completes
  • Avg. CPC
  • Avg. CPM
  • Avg. CPV
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Client CPV
  • Avg. Daily Cost
  • CTR
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign Serving Status
  • Campaign State
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost Per View-Through Conversion
  • Conversion Rate
  • Conversions
  • Cost
  • Cost Per Conversion
  • Cost Per View-Through Conversion
  • Criteria Destination URL
  • Cross-device conv.
  • Currency
  • Date
  • Engagements
  • Final URL
  • Gmail Clicks to Website
  • Gmail Forwards
  • Gmail Saves
  • Impressions
  • Interactions
  • Is Negative
  • Is Restricting
  • Max. CPC Source
  • Max. CPM
  • Max. CPM Source
  • Mobile Final URL
  • Network
  • Time Zone
  • Total Conv. Value
  • Video View Rate
  • Video Views
  • View Through Conversions

Data View Details: Audience Performance

  • Account ID
  • Account Name
  • Active View Viewable CTR
  • Active View Viewable Impressions
  • Active View avg. CPM
  • Active View measurable cost
  • Active View measurable impr.
  • Ad Group
  • Ad Group ID
  • Ad Group State
  • All Conv.
  • App Final URL
  • Audience
  • Audience ID
  • Audience State
  • Audience Type
  • Avg. CPC
  • Avg. CPM
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Daily Cost
  • CTR
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign Serving Status
  • Campaign State
  • Click Conversion Rate
  • Click Type
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost Per View-Through Conversion
  • Conv. Rate
  • Conversions
  • Cost
  • Cost Per Conversion
  • Cross-device conv.
  • Currency
  • Date
  • Destination URL *
  • Device
  • Gmail Clicks to Website
  • Gmail Forwards
  • Gmail Saves
  • Impressions
  • Interactions
  • Is Restricting
  • Max. CPC
  • Max. CPC Source
  • Max. CPM
  • Max. CPM Source
  • Mobile Final URL
  • Network
  • Time Zone
  • Total Conversion Value
  • User List Name
  • Value / conv.
  • View Through Conversions

Data View Details: Calls

  • Account ID
  • Account Name
  • Ad Group
  • Ad Group ID
  • Ad Group State
  • Call Tracking DisplayLocation
  • Call Type
  • Caller Area Code
  • Caller Country Code
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign Serving Status
  • Campaign State
  • Currency
  • Date
  • Duration (seconds)
  • End Time
  • Network
  • Start Time
  • Status
  • Time Zone

Data View Details: Campaign Breakdown

  • Account
  • Active View Viewable Impressions
  • Active View measurable cost
  • Active View measurable impr.
  • Ad Network
  • Advertising Channel
  • Advertising Sub Channel
  • All Conv.
  • All Conv. Value
  • Avg. CPC
  • Avg. CPM
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Daily Cost
  • Bid Strategy ID
  • Bid Strategy Name
  • CTR
  • Campaign
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign State
  • Click Type
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost Per View-Through Conversion
  • Conversion Rate
  • Conversions
  • Cost
  • Cost Per Conversion
  • Cost Per View-Through Conversion
  • Cross-device conv.
  • Customer ID
  • Date
  • Device
  • Enhanced CPV Enabled
  • Gmail Clicks to Website
  • Gmail Forwards
  • Gmail Saves
  • Invalid Click Rate
  • Invalid Clicks
  • Serving Status
  • Total Conv. Value
  • Total Impressions
  • View-Through Conversion

Data View Details: Campaign Locations

  • Account ID
  • Account Name
  • All Conversions
  • Avg. CPC
  • Avg. CPV
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Client CPV
  • Avg. Daily Cost
  • CTR
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign State
  • Canonical Name
  • City
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost Per View-Through Conversion
  • Conversion Rate
  • Conversions
  • Cost
  • Cost Per Conversion
  • Cost Per View-Through Conversion
  • Country
  • Currency
  • Date
  • Impressions
  • Interaction Types
  • Interactions
  • Location ID
  • Name
  • Region
  • Status
  • Target Type
  • Time Zone
  • Video Views
  • View Through Conversions

Data View Details: Campaigns

  • % New Sessions
  • Account Currency Code
  • Account ID
  • Account Name
  • Account Time Zone
  • Active View Viewable Impressions
  • Active View measurable cost
  • Active View measurable impr.
  • Adjusted Content Impression Share
  • Adjusted Display Impression Share
  • Adjusted Search Impression Share
  • Advertising Channel
  • Advertising Sub Channel
  • All Conv.
  • All Conv. Rate
  • All Conv. Value
  • All conv. value / cost
  • Average Video 100% Completes
  • Average Video 25% Completes
  • Average Video 50% Completes
  • Average Video 75% Completes
  • Avg. Bounce Rate
  • Avg. CPC
  • Avg. CPM
  • Avg. CPV
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Client CPV
  • Avg. Daily Cost
  • Avg. Daily Display Impr. Share
  • Avg. Daily Display Lost IS (budget)
  • Avg. Daily Display Lost IS (rank)
  • Avg. Daily Search Exact match IS
  • Avg. Daily Search Impr. Share
  • Avg. Daily Search Lost IS (budget)
  • Avg. Daily Search Lost IS (rank)
  • Avg. Impr. Freq. per Cookie
  • Avg. Unique cookies
  • Avg. session duration
  • Bid Strategy ID
  • Bid Strategy Name
  • Bidding Strategy
  • Budget Id
  • Budget Period
  • CTR
  • Campaign (Adwords ID - Network)
  • Campaign ID
  • Campaign Name
  • Campaign Network(s)
  • Campaign State
  • Click Assisted Conv.
  • Click Assisted Conv. / Last Click Conv.
  • Click Assisted Conv. Value
  • Clicks
  • Client All Conv. Value / Cost
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost / All Conv.
  • Client Cost Per Conversion
  • Client Cost Per View-Through Conversion
  • Content Impr. share
  • Content Lost IS (rank)
  • Conversion Rate
  • Conversions
  • Cost
  • Cost / all conv.
  • Cost Per Conversion
  • Cost Per View-Through Conversion
  • Cross-device conv.
  • Customer Descriptive Name
  • Daily Budget
  • Date
  • Engagements
  • Enhanced Cpc Enabled
  • Gmail Clicks to Website
  • Gmail Forwards
  • Gmail Saves
  • Impr. (Absolute Top) %
  • Impr. (Top) %
  • Impr. Assisted Conv.
  • Impr. Assisted Conv. / Last Click Conv.
  • Impr. Assisted Conv. Value
  • Impressions
  • Interactions
  • Invalid Click Rate
  • Invalid Clicks
  • Is Budget Explicitly Shared
  • Label IDs
  • Labels
  • Network
  • Pages / session
  • Phone calls
  • Phone impressions
  • Possible Content Impressions
  • Possible Display Impressions
  • Possible Search Impressions
  • Relative CTR%
  • Search (Absolute Top) IS
  • Search (Top) IS
  • Serving Status
  • Total Conv. Value
  • Total Conv. Value / cost
  • Tracking URL template
  • Video View Rate
  • Video Views
  • View-Through Conversion

Data View Details: Conversion Details

  • Account ID
  • Account Name
  • All Conv.
  • All Conv. Value
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign Serving Status
  • Campaign State
  • Conv. Value
  • Conversion Action Name
  • Conversion Category
  • Conversions
  • Cross-Device Conversions
  • Currency
  • Daily Budget
  • Date
  • Label IDs
  • Labels
  • Network
  • Time Zone
  • Value / All Conv.
  • Value / Conv
  • View Through Conv.

Data View Details: Conversions Extended

  • Account ID
  • Account Name
  • Ad Event Type
  • All Conv.
  • All Conv. Value
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign State
  • Conv. Value
  • Conversion Action Name
  • Conversion Adjustment
  • Conversion Category
  • Conversion Source
  • Conversions
  • Cross-Device Conversions
  • Currency
  • Daily Budget
  • Date
  • Days to Conversion
  • Days to Conversion or Adjustment
  • Label IDs
  • Labels
  • Network
  • Time Zone
  • Value / All Conv.

Data View Details: Criteria Performance

  • Account ID
  • Account Name
  • Active View Viewable Impressions
  • Active View avg. CPM
  • Active View measurable cost
  • Active View measurable impr.
  • Ad Group
  • Ad Group ID
  • Ad Group State
  • All Conv.
  • All Conv. Value
  • App Final URL
  • Avg. CPC
  • Avg. CPM
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Daily Cost
  • CTR
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign Serving Status
  • Campaign State
  • Click Conversion Rate
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost Per View-Through Conversion
  • Conversion Rate
  • Conversions
  • Cost
  • Cost Per Conversion
  • Cost Per View-Through Conversion
  • Criteria
  • Criteria ID
  • Criteria Name
  • Criteria Type
  • Cross-device conv.
  • Currency
  • Date
  • Device
  • Engagement Rate
  • Engagements
  • Final URL
  • Impressions
  • Interactions
  • Is Negative
  • Keyword/Placement destination URL
  • Label IDs
  • Labels
  • Max. CPC
  • Max. CPC Source
  • Max. CPM
  • Max. CPV
  • Max. CPV Source
  • Mobile Final URL
  • Month
  • Network
  • Quarter
  • Time Zone
  • Total Conv. Value
  • Value Per Conv
  • View Through Conversions
  • Week

Data View Details: Devices

  • Account ID
  • Account Name
  • Active View Viewable CTR
  • Active View measurable cost
  • Active View measurable impr.
  • Active View viewable impressions
  • Ad Group
  • Ad Group ID
  • Ad Group State
  • All Conv.
  • All Conv. Rate
  • All Conv. Value
  • Average CPV
  • Average Video 100% Completes
  • Average Video 25% Completes
  • Average Video 50% Completes
  • Average Video 75% Completes
  • Avg. CPC
  • Avg. CPM
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Client CPV
  • Avg. Cost
  • CTR
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign Serving Status
  • Campaign State
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost Per View-Through Conversion
  • Conversion Rate
  • Conversions
  • Cost
  • Cost Per All Conv.
  • Cost Per Conversion
  • Cost Per View-Through Conversion
  • Cross-device conv.
  • Currency
  • Date
  • Device
  • Engagements
  • Impr. (Absolute Top) %
  • Impr. (Top) %
  • Impressions
  • Interactions
  • Label IDs
  • Labels
  • Network
  • Search (Absolute Top) IS
  • Search (Top) IS
  • Time Zone
  • Total Conv. Value
  • Video View Rate
  • Video Views
  • View-Through Conversion

Data View Details: Display Keywords

  • Account ID
  • Account Name
  • Active View Viewable Impressions
  • Active View avg. CPM
  • Active View measurable cost
  • Active View measurable impr.
  • Ad Group
  • Ad Group ID
  • Ad Group State
  • All Conv.
  • All Conv. Value
  • App Final URL
  • Avg. CPC
  • Avg. CPM
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Daily Cost
  • CTR
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign Serving Status
  • Campaign State
  • Click Conversion Rate
  • Click Type
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost Per View-Through Conversion
  • Conv. Rate
  • Conversions
  • Cost
  • Cost / conv.
  • Cross-device conv.
  • Currency
  • Date
  • Destination URL *
  • Device
  • Gmail Clicks to Website
  • Gmail Forwards
  • Gmail Saves
  • ID
  • Impressions
  • Interactions
  • Is Negative
  • Is Restricting
  • Keyword
  • Max. CPC
  • Max. CPC Source
  • Max. CPM
  • Max. CPM Source
  • Mobile Final URL
  • Network
  • Status
  • Time Zone
  • Total Conversion Value
  • Value / conv.
  • View Through Conversions

Data View Details: Display Topics

  • Account ID
  • Account Name
  • Active View Viewable Impressions
  • Active View avg. CPM
  • Active View measurable cost
  • Active View measurable impr.
  • Ad Group
  • Ad Group ID
  • Ad Group State
  • All Conv.
  • All Conv. Value
  • App Final URL
  • Avg. CPC
  • Avg. CPM
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Daily Cost
  • CTR
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign Serving Status
  • Campaign State
  • Click Conversion Rate
  • Click Type
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost Per View-Through Conversion
  • Conv. Rate
  • Conversions
  • Cost
  • Cost / conv.
  • Cross-device conv.
  • Currency
  • Date
  • Destination URL *
  • Device
  • Gmail Clicks to Website
  • Gmail Forwards
  • Gmail Saves
  • ID
  • Impressions
  • Interactions
  • Is Negative
  • Is Restricting
  • Max. CPC
  • Max. CPC Source
  • Max. CPM
  • Max. CPM Source
  • Mobile Final URL
  • Network
  • Status
  • Time Zone
  • Topic
  • Total Conversion Value
  • Value / conv.
  • View Through Conversions

Data View Details: Gender Details

  • Account ID
  • Account Name
  • Active View Viewable CTR
  • Active View Viewable Impressions
  • Active View measurable cost
  • Active View measurable impr.
  • Ad Group
  • Ad Group ID
  • Ad Group State
  • All Conv.
  • App Final URL
  • Average Video 100% Completes
  • Average Video 25% Completes
  • Average Video 50% Completes
  • Average Video 75% Completes
  • Avg. CPC
  • Avg. CPM
  • Avg. CPV
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Client CPV
  • Avg. Daily Cost
  • CTR
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign Serving Status
  • Campaign State
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost Per View-Through Conversion
  • Conversion Rate
  • Conversions
  • Cost
  • Cost Per Conversion
  • Cost Per View-Through Conversion
  • Criteria Destination URL
  • Cross-device conv.
  • Currency
  • Date
  • Engagements
  • Final URL
  • Gender
  • Gender State
  • Gmail Clicks to Website
  • Gmail Forwards
  • Gmail Saves
  • Impressions
  • Interactions
  • Is Negative
  • Is Restricting
  • Max. CPC Source
  • Max. CPM
  • Max. CPM Source
  • Mobile Final URL
  • Network
  • Time Zone
  • Total Conv. Value
  • Video View Rate
  • Video Views
  • View Through Conversions

Data View Details: Geo By Ad Group

  • Account ID
  • Account Name
  • Ad Group
  • Ad Group ID
  • Ad Group State
  • All Conv.
  • All Conv. Value
  • Avg. CPC
  • Avg. CPM
  • Avg. CPV
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Client CPV
  • Avg. Daily Cost
  • CTR
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign Serving Status
  • Campaign State
  • City
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost Per View-Through Conversion
  • Conversion Rate
  • Conversions
  • Conversions
  • Cost
  • Cost Per Conversion
  • Cost Per View-Through Conversion
  • Country / Territory
  • Cross-device conv.
  • Currency
  • Customer Name
  • Date
  • Impressions
  • Interactions
  • Label IDs
  • Labels
  • Metro area
  • Network
  • Region
  • Time Zone
  • Total Conv. Value
  • Video View Rate
  • Video Views
  • View-Through Conversion

Data View Details: Geo Campaign

  • Account ID
  • Account Name
  • All Conv.
  • All Conv. Value
  • Avg. CPC
  • Avg. CPM
  • Avg. CPV
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Client CPV
  • Avg. Daily Cost
  • CTR
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign Name
  • Campaign State
  • City
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost Per View-Through Conversion
  • Conversion Rate
  • Conversions
  • Cost
  • Cost Per Conversion
  • Cost Per View-Through Conversion
  • Country / Territory
  • Cross-device conv.
  • Currency
  • Date
  • Impressions
  • Interactions
  • Metro area
  • Network
  • Region
  • Time Zone
  • Total Conv. Value
  • Video View Rate
  • Video Views
  • View-Through Conversion

Data View Details: Geo Extended

  • Account ID
  • Account Name
  • All Conv.
  • All Conv. Value
  • Avg. CPC
  • Avg. CPM
  • Avg. CPV
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Client CPV
  • CTR
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign State
  • Canonical Name
  • City
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost Per View-Through Conversion
  • Conversion Rate
  • Conversions
  • Cost
  • Cost Per Conversion
  • Cost Per View-Through Conversion
  • Country / Territory
  • Cross-device conv.
  • Currency
  • Date
  • Impressions
  • Interactions
  • Location Type
  • Metro area
  • Most Specific Location
  • Network
  • Region
  • Target Type
  • Time Zone
  • Total Conv. Value
  • Video View Rate
  • Video Views
  • View-Through Conversion

Data View Details: Hour of Day Details

  • Account ID
  • Account Name
  • Active View Viewable Impressions
  • Active View measurable cost
  • Active View measurable impr.
  • Ad Group
  • Ad Group ID
  • Ad Group Status
  • Ad Group Type
  • Adjusted Content Impression Share
  • Adjusted Display Impression Share
  • Adjusted Search Impression Share
  • Average Video 100% Completes
  • Average Video 25% Completes
  • Average Video 50% Completes
  • Average Video 75% Completes
  • Avg. CPC
  • Avg. CPM
  • Avg. CPV
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Client CPV
  • Avg. Daily Cost
  • Avg. Daily Display Impr. Share
  • Avg. Daily Display Lost IS (rank)
  • Avg. Daily Search Exact match IS
  • Avg. Daily Search Impr. Share
  • Avg. Daily Search Lost IS (rank)
  • Bid Strategy ID
  • Bid Strategy Name
  • Bid Strategy Type
  • Bidding Strategy Source
  • CTR
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign State
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost Per View-Through Conversion
  • Content Impr. share
  • Content Lost IS (rank)
  • Conversion Rate
  • Conversions
  • Cost
  • Cost Per Conversion
  • Cost Per View-Through Conversion
  • Currency
  • Date
  • Default max. CPC
  • Engagements
  • Gmail Clicks to Website
  • Gmail Forwards
  • Gmail Saves
  • Hour of Day
  • Impr. (Absolute Top) %
  • Impr. (Top) %
  • Impressions
  • Interactions
  • Label IDs
  • Labels
  • Max. CPM
  • Max. CPV
  • Network
  • Phone calls
  • Phone impressions
  • Possible Content Impressions
  • Possible Display Impressions
  • Possible Search Impressions
  • Relative CTR%
  • Search (Absolute Top) IS
  • Search (Top) IS
  • Time Zone
  • Total Conv. Value
  • Video View Rate
  • Video Views
  • View-Through Conversion

Data View Details: Keyword Breakdown

  • Account ID
  • Account Name
  • Active View Viewable Impressions
  • Active View measurable cost
  • Active View measurable impr.
  • Ad Group
  • Ad Group ID
  • Ad Group State
  • Ad Network
  • All Conv.
  • All Conv. Value
  • Avg. CPC
  • Avg. CPM
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Daily Cost
  • CTR
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign Serving Status
  • Campaign State
  • Click Type
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost Per View-Through Conversion
  • Conversion Rate
  • Conversions
  • Cost
  • Cost Per Conversion
  • Cost Per View-Through Conversion
  • Cross-device conv.
  • Currency
  • Date
  • Device
  • First Page CPC
  • Gmail Clicks to Website
  • Gmail Forwards
  • Gmail Saves
  • Interactions
  • Keyword
  • Keyword ID
  • Post Click Quality Score
  • Quality Score
  • Time Zone
  • Top of Page CPC
  • Total Conv. Value
  • Total Impressions
  • View-Through Conversion

Data View Details: Keywordless Query

  • Account ID
  • Account Name
  • Ad Group
  • Ad Group ID
  • Ad Group State
  • Added / Excluded
  • All Conv. Rate
  • All Conv. Value
  • All Conversions
  • Avg. CPC
  • Avg. CPM
  • Avg. Client CPC
  • Avg. Client CPM
  • CTR
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign Serving Status
  • Campaign State
  • Categories
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Conv. Rate
  • Conversions
  • Cost
  • Cost / All Conv.
  • Cost / Conv.
  • Cross-Device Conversions
  • Currency
  • Date
  • Dynamically Generated Headline
  • Impressions
  • Keyword ID
  • Landing Page Title
  • Search Term
  • Time Zone
  • Total Conv. Value
  • Value / All Conv.
  • Value / Conv.

Data View Details: Keywords

  • % New Sessions
  • Account ID
  • Account Name
  • Active View Viewable CTR
  • Active View Viewable Impressions
  • Active View measurable cost
  • Active View measurable impr.
  • Ad Group
  • Ad Group ID
  • Ad Group State
  • Adjusted Search Impression Share
  • All Conv.
  • All Conv. Value
  • App Final URL
  • Average Video 100% Completes
  • Average Video 25% Completes
  • Average Video 50% Completes
  • Average Video 75% Completes
  • Avg. CPC
  • Avg. CPM
  • Avg. CPV
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Client CPV
  • Avg. Daily Cost
  • Avg. session duration
  • Bid Strategy ID
  • Bid Strategy Name
  • Bid Strategy Type
  • CTR
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign Serving Status
  • Campaign State
  • Click Assisted Conv.
  • Click Assisted Conv. / Last Click Conv.
  • Click Assisted Conv. Value
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost Per View-Through Conversion
  • Conversion Rate
  • Conversions
  • Cost
  • Cost Per Conversion
  • Cost Per View-Through Conversion
  • Cross-device conv.
  • Currency
  • Date
  • Destination URL
  • Engagements
  • Final URL
  • First Page CPC
  • Gmail Clicks to Website
  • Gmail Forwards
  • Gmail Saves
  • Impr. (Absolute Top) %
  • Impr. (Top) %
  • Impr. Assisted Conv.
  • Impr. Assisted Conv. / Last Click Conv.
  • Impr. Assisted Conv. Value
  • Impressions
  • Interactions
  • Is negative
  • Keyword
  • Keyword ID
  • Label IDs
  • Labels
  • Match type
  • Max. CPC
  • Max. CPM
  • Mobile Final URL
  • Network
  • Pages / session
  • Possible Search Impressions
  • Post Click Quality Score
  • Quality Score
  • Search (Absolute Top) IS
  • Search (Top) IS
  • Search Exact Match Impression Share
  • Search Impression Share
  • Status
  • Time Zone
  • Top of Page CPC
  • Total Conv. Value
  • Video View Rate
  • Video Views
  • View-Through Conversion

Data View Details: Landing Page URLs

  • Account ID
  • Account Name
  • Ad Group
  • Ad Group ID
  • Ad Group State
  • Average Mobile Friendly Clicks Rate
  • Average Valid AMP Click Rate
  • Avg. CPC
  • Avg. CPM
  • Avg. Client CPC
  • Avg. Client CPM
  • CTR
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign Serving Status
  • Campaign State
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Conv. Rate
  • Conversions
  • Cost
  • Cost / Conv.
  • Cross-Device Conversions
  • Currency
  • Customer Descriptive Name
  • Date
  • Impressions
  • Mobile Speed Score
  • Network
  • Time Zone
  • Total Conv. Value
  • Value / Conv.

Data View Details: Parental Status

  • Account ID
  • Account Name
  • Active View Viewable CTR
  • Active View measurable cost
  • Active View measurable impr.
  • Active View viewable impressions
  • Ad Group
  • Ad Group ID
  • Ad Group State
  • All Conv. Rate
  • All Conv. Value
  • All Conversions
  • App Final URL
  • Avg. CPC
  • Avg. CPM
  • Avg. CPV
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Client CPV
  • Avg. Cost
  • Avg. Daily Cost
  • CTR
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign Serving Status
  • Campaign State
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost Per View-Through Conversion
  • Conv. Rate
  • Conv. Value
  • Conversions
  • Cost
  • Cost Per Conversion
  • Cross-device conv.
  • Currency
  • Customer Name
  • Date
  • Destination URL
  • Engagements
  • Final URL
  • Gmail Clicks to Website
  • Gmail Forwards
  • Gmail Saves
  • Impressions
  • Interaction Types
  • Interactions
  • Is negative
  • Max. CPC
  • Max. CPC Source
  • Max. CPM
  • Max. CPM Source
  • Mobile Final URL
  • Network
  • Parental Status
  • Parental Status State
  • Time Zone
  • Video View Rate
  • Video Views
  • View-Through Conversion

Data View Details: Placements

  • Account ID
  • Account Name
  • Active View Viewable Impressions
  • Active View measurable cost
  • Active View measurable impr.
  • Ad Group
  • Ad Group ID
  • Ad Group State
  • All Conv.
  • All Conv. Value
  • App Final URL
  • Average Video 100% Completes
  • Average Video 25% Completes
  • Average Video 50% Completes
  • Average Video 75% Completes
  • Avg. CPC
  • Avg. CPM
  • Avg. CPV
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Client CPV
  • Avg. Daily Cost
  • Bid adj.
  • CTR
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign Serving Status
  • Campaign State
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost Per View-Through Conversion
  • Conversion Rate
  • Conversions
  • Cost
  • Cost Per Conversion
  • Cost Per View-Through Conversion
  • Cross-device conv.
  • Currency
  • Date
  • Destination URL
  • Engagements
  • Final URLs
  • Gmail Clicks to Website
  • Gmail Forwards
  • Gmail Saves
  • Impressions
  • Interactions
  • Is Restricting
  • Is negative
  • Max CPC source
  • Max CPM Source
  • Max. CPC
  • Max. CPM
  • Mobile Final URL
  • Network
  • Placement
  • Placement State
  • Time Zone
  • Total Conv. Value
  • Video View Rate
  • Video Views
  • View-Through Conversion

Data View Details: Product Partition

  • Account ID
  • Account Name
  • Ad Group
  • Ad Group ID
  • Ad Group State
  • All Conv.
  • All Conv. Value
  • Avg. CPC
  • Avg. CPM
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Daily Cost
  • CTR
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign Serving Status
  • Campaign State
  • Click Conversion Rate
  • Click Type
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost Per Conversion
  • Conversion Rate
  • Conversions
  • Cost
  • Cost Per Conversion
  • Cross-device conv.
  • Currency
  • Custom Parameter
  • Date
  • Device
  • Impressions
  • Is Negative
  • Keyword/Placement Destination URL
  • Max. CPC
  • Month
  • Network
  • Partition Type
  • Product Group
  • Product Partition ID
  • Quarter
  • Time Zone
  • Total Conv. Value
  • Tracking Template
  • Value Per Conv
  • Week

Data View Details: Search Terms

  • Account ID
  • Account Name
  • Ad Group
  • Ad Group ID
  • Ad Group State
  • All Conversions
  • Avg. CPC
  • Avg. CPM
  • Avg. CPV
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Client CPV
  • Avg. Daily Cost
  • CTR
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign Serving Status
  • Campaign State
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost Per View-Through Conversion
  • Conversion Rate
  • Conversions
  • Cost
  • Cost Per Conversion
  • Cost Per View-Through Conversion
  • Currency
  • Customer Name
  • Date
  • Engagements
  • Impressions
  • Interaction Types
  • Interactions
  • Matching Keyword
  • Network
  • Query Match Type with Variant
  • Search Term
  • Time Zone
  • Video Views
  • View Through Conversions

Data View Details: Shopping

  • Account ID
  • Account Name
  • Ad Group
  • Ad Group ID
  • Ad Group State
  • All Conv.
  • Avg. CPC
  • Avg. CPM
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Daily Cost
  • Brand
  • CTR
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign Serving Status
  • Campaign State
  • Category (1st level)
  • Category (2nd level)
  • Category (3rd level)
  • Category (4th level)
  • Category (5th level)
  • Click Conversion Rate
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost Per Conversion
  • Conv. Rate
  • Conversions
  • Cost
  • Cost Per Conversion
  • Cross-device conv.
  • Currency
  • Custom label 0
  • Custom label 1
  • Custom label 2
  • Custom label 3
  • Custom label 4
  • Date
  • Impressions
  • Item Id
  • Language
  • MC ID
  • Network
  • Product type (1st level)
  • Product type (2nd level)
  • Product type (3rd level)
  • Product type (4th level)
  • Product type (5th level)
  • Search Click Share
  • Store ID
  • Time Zone
  • Total conv. value

Data View Details: URL Performance

  • Account ID
  • Account Name
  • Active View Viewable CTR
  • Active View measurable cost
  • Active View measurable impr.
  • Active View viewable impressions
  • Ad Group
  • Ad Group ID
  • Ad Group State
  • All Conv.
  • All Conv. Rate
  • All Conv. Value
  • Average CPV
  • Average Video 100% Completes
  • Average Video 25% Completes
  • Average Video 50% Completes
  • Average Video 75% Completes
  • Avg. CPC
  • Avg. CPM
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Client CPV
  • Avg. Cost
  • CTR
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign Serving Status
  • Campaign State
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost Per View-Through Conversion
  • Conversion Rate
  • Conversions
  • Cost
  • Cost Per All Conv.
  • Cost Per Conversion
  • Cost Per View-Through Conversion
  • Cross-device conv.
  • Currency
  • Date
  • Domain
  • Engagements
  • Impressions
  • Interactions
  • Keyword / Placement
  • Label IDs
  • Labels
  • Network
  • Time Zone
  • Total Conv. Value
  • URL
  • Video View Rate
  • Video Views
  • View-Through Conversion

Data View Details: User Locations

  • Account ID
  • Account Name
  • All Conv.
  • All Conv. Value
  • Avg. CPC
  • Avg. CPM
  • Avg. CPV
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Client CPV
  • Avg. Daily Cost
  • CTR
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign State
  • City
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost Per Conversion
  • Client Cost Per View-Through Conversion
  • Conversions
  • Cost
  • Cost Per View-Through Conversion
  • Country / Territory
  • Cross-Device Conv.
  • Currency
  • Date
  • Impressions
  • Interactions
  • Metro area
  • Region
  • Time Zone
  • Video View Rate
  • Video Views
  • View Through Conversions

Data View Details: Video Details

  • Account ID
  • Account Name
  • Ad Group
  • Ad Group ID
  • Ad Group State
  • All Conv.
  • All Conv. Rate
  • Average Video 100% Completes
  • Average Video 25% Completes
  • Average Video 50% Completes
  • Average Video 75% Completes
  • Avg. CPC
  • Avg. CPM
  • Avg. CPV
  • Avg. Client CPC
  • Avg. Client CPM
  • Avg. Client CPV
  • Avg. Daily Cost
  • CTR
  • Campaign Advertising Channel
  • Campaign Advertising Sub Channel
  • Campaign ID
  • Campaign Label IDs
  • Campaign Labels
  • Campaign Name
  • Campaign Serving Status
  • Campaign State
  • Clicks
  • Client Avg. Daily Cost
  • Client Cost
  • Client Cost Per Conversion
  • Conversion Rate
  • Conversion Value
  • Conversions
  • Cost
  • Cost Per Conversion
  • Cost per All Conv
  • Currency
  • Date
  • Day
  • DayOfWeek
  • Device
  • Engagement Rate
  • Engagements
  • Impressions
  • Month
  • MonthOfYear
  • Network
  • Quarter
  • Time Zone
  • Video Channel ID
  • Video Duration (seconds)
  • Video ID
  • Video Title
  • Video View Rate
  • Video Views
  • Week
  • Year

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