Google Ads

Google Ads

Google AdWords is an online advertising service.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

  • Campaigns
  • Ad Groups
  • Hour of Day Details
  • Geo Campaign
  • Conversions
  • Ad Group Conversions
  • Ads
  • Keywords
  • Placements
  • Campaign Breakdown
  • Ad Group Breakdown
  • Keyword Breakdown
  • Calls
  • Display Keywords
  • Display Topics
  • Gender Details
  • Age Details
  • Shopping
  • Video Details
  • Audience Performance
  • Ad Extensions Details
  • Product Partition
  • Criteria Performance
  • Search Terms
  • User Locations
  • Campaign Locations
  • Parental Status
  • URL Performance
  • Devices
  • Ads by Device
  • Multi Asset Responsive Ad Details

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

See Sample Metrics

  • Gmail Saves
  • Gmail Forwards
  • Gmail Clicks to Website
  • Active View Viewable Impressions
  • Impressions
  • Clicks
  • Cost
  • CTR
  • Avg. CPC
  • Avg. Daily Search Impr. Share
  • Avg. Daily Search Exact match IS
  • Avg. Daily Search Lost IS (rank)
  • Avg. Daily Search Lost IS (budget)
  • Avg. Daily Display Impr. Share
  • Avg. Daily Display Lost IS (rank)
  • Avg. Daily Display Lost IS (budget)
  • Relative CTR%
  • All Conv.
  • Cost / all conv.
  • All conv. value / cost
  • Total Conv. Value / cost
  • Video Views
  • Video View Rate
  • Avg. CPV
  • Average Video 25% Completes
  • Average Video 50% Completes
  • Average Video 75% Completes
  • Average Video 100% Completes
  • All Conv. Rate
  • Avg. Unique cookies
  • Avg. Impr. Freq. per Cookie
  • Invalid Clicks
  • Invalid Click Rate
  • Avg. CPM
  • Conversions
  • Conversion Rate
  • View-Through Conversion
  • Total Conv. Value
  • Cost Per View-Through Conversion
  • Cost Per Conversion
  • Active View measurable impr.
  • Active View measurable cost
  • All Conv. Value
  • Pages / session
  • Avg. session duration
  • Avg. Bounce Rate
  • Click Assisted Conv.
  • Click Assisted Conv. / Last Click Conv.
  • Click Assisted Conv. Value
  • Content Impr. share
  • Content Lost IS (rank)
  • Cross-device conv.
  • Engagements
  • Impr. Assisted Conv.
  • Impr. Assisted Conv. / Last Click Conv.
  • Impr. Assisted Conv. Value
  • Interactions
  • Phone impressions
  • Phone calls
  • % New Sessions
  • Avg. Daily Cost
  • Possible Search Impressions
  • Adjusted Search Impression Share
  • Possible Display Impressions
  • Adjusted Display Impression Share
  • Possible Content Impressions
  • Adjusted Content Impression Share
  • Impr. (Absolute Top) %
  • Impr. (Top) %
  • Search (Absolute Top) IS
  • Search (Top) IS
  • Client Cost
  • Avg. Client CPC
  • Avg. Client CPM
  • Client Avg. Daily Cost
  • Avg. Client CPV
  • Client Cost Per Conversion
  • Client Cost Per View-Through Conversion
  • Client Cost / All Conv.
  • Client All Conv. Value / Cost
  • Campaigns Count

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