Google Ads
Google Ad Manager is a free ad management solution that helps growing publishers sell, schedule, deliver, and measure all of their digital ad inventory.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| % New Sessions | Account Currency Code |
| Account ID | Account Name |
| Account Time Zone | Active View Viewable CTR |
| Active View avg. CPM | Active View measurable cost |
| Active View measurable impr. | Active View viewable impressions |
| Ad (Headline) | Ad Event Type |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Status |
| Ad Group Tracking URL Template | Ad Group Type |
| Ad ID | Ad Label IDs |
| Ad Labels | Ad Network |
| Ad Preview | Ad State |
| Ad Strength | Ad Tracking URL Template |
| Ad Type | Adjusted Content Impression Share |
| Adjusted Content Impression Share 10 Percent | Adjusted Content Impression Share 5 Percent |
| Adjusted Content Impression Share Old | Adjusted Display Impression Share |
| Adjusted Search Click Share | Adjusted Search Impression Share |
| Adjusted Search Impression Share 10 Percent | Adjusted Search Impression Share 5 Percent |
| Adjusted Search Impression Share Old | Adwords Metro ID |
| Age Range | Age Range State |
| All Assets For Asset Group | All Conv. |
| All Conv. Rate | All Conv. Value |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| All conv. value / cost | App Final URL |
| Approval Status | Asset Final Mobile URLs |
| Asset Final URL Suffix | Asset Final URLs |
| Asset Group Ad Strength | Asset Group Field Type |
| Asset Group Final Mobile URLs | Asset Group Final URLs |
| Asset Group ID | Asset Group Name |
| Asset Group Path1 | Asset Group Path2 |
| Asset Group Performance Label | Asset Group Policy Summary Approval Status |
| Asset Group Policy Summary Policy Topic Entries | Asset Group Policy Summary Review Status |
| Asset Group Status | Asset ID |
| Asset ID at Google Ads | Asset Image Asset File Size |
| Asset Image Asset Full Size Height Pixels | Asset Image Asset Full Size URL |
| Asset Image Asset Full Size Width Pixels | Asset Image Asset Mime Type |
| Asset Name | Asset Policy Summary Approval Status |
| Asset Policy Summary Policy Topic Entries | Asset Policy Summary Review Status |
| Asset Sitelink Asset Ad Schedule Targets | Asset Sitelink Asset Description1 |
| Asset Sitelink Asset Description2 | Asset Sitelink Asset End Date |
| Asset Sitelink Asset Link Text | Asset Sitelink Asset Start Date |
| Asset Source | Asset Structured Snippet Asset Header |
| Asset Structured Snippet Asset Values | Asset Sub Type |
| Asset Text Asset Text | Asset Tracking URL Template |
| Asset Type | Asset URL Custom Parameters |
| Asset YouTube Video Asset YouTube Video ID | Asset YouTube Video Asset YouTube Video Title |
| Associated Ad Groups | Associated Ad Groups Number |
| Associated Campaigns | Associated Campaigns Number |
| Audience | Audience ID |
| Audience State | Audience Type |
| Average Mobile Friendly Clicks Rate | Average Valid AMP Click Rate |
| Average Video 100% Completes | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Avg. Bounce Rate | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Client CPV | Avg. Cost |
| Avg. Daily Content Impr. share | Avg. Daily Cost |
| Avg. Daily Display Impr. Share | Avg. Daily Display Lost IS (budget) |
| Avg. Daily Display Lost IS (rank) | Avg. Daily Search Exact match IS |
| Avg. Daily Search Impr. Share | Avg. Daily Search Lost IS (budget) |
| Avg. Daily Search Lost IS (rank) | Avg. session duration |
| Bid Strategy ID | Bid Strategy Name |
| Bid Strategy Type | Bid adj. |
| Bidding Strategy | Brand |
| Budget Id | Budget Period |
| CTR | CVR |
| Call Tracking DisplayLocation | Call Type |
| Call ad business name | Call ad call tracking enabled? |
| Call ad conversion action | Call ad conversion behavior |
| Call ad disable call conversion? | Call ad phone number verification URL |
| Call-only ad phone number | Caller Area Code |
| Caller Country Code | Campaign |
| Campaign (Adwords ID - Network) | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Network(s) | Campaign Optimization Score |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Canonical Name | Category (1st level) |
| Category (2nd level) | Category (3rd level) |
| Category (4th level) | Category (5th level) |
| City | City (User location) |
| Click Type | Clicks |
| Client All Conv. Value / Cost | Client Avg. Daily Cost |
| Client Cost | Client Cost / All Conv. |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Content Lost IS (rank) |
| Conv. Value | Conv. value (by conv. time) |
| Conv. value (current model) | Conversion Action ID |
| Conversion Action Name | Conversion Adjustment |
| Conversion Category | Conversion Name |
| Conversion Rate | Conversion Source |
| Conversion Tracker ID | Conversions |
| Conversions (by conv. time) | Conversions (current model) |
| Cost | Cost / All Conv. |
| Cost / all conv. | Cost Per All Conv. |
| Cost Per Conversion | Cost Per View-Through Conversion |
| Country | Country / Territory |
| Country / Territory (User location) | Criteria |
| Criteria ID | Criteria Name |
| Criteria Type | Cross-Device Conv. |
| Cross-Device Conversions | Cross-device conv. |
| Currency | Custom Parameter |
| Custom label 0 | Custom label 1 |
| Custom label 2 | Custom label 3 |
| Custom label 4 | Customer Descriptive Name |
| Customer Name | Customer Optimization Score |
| Daily Budget | Date |
| Day | DayOfWeek |
| Days to Conversion | Days to Conversion or Adjustment |
| Default max. CPC | Description |
| Description 1 | Description 1 Asset ID |
| Description 2 | Description 2 Asset ID |
| Description Line 1 | Description Line 2 |
| Details | Device |
| Display URL | Domain |
| Duration (seconds) | Dynamically Generated Headline |
| End Date | End Time |
| Engagement Rate | Engagements |
| Enhanced CPV Enabled | Enhanced Cpc Enabled |
| Example of responsive display ad marketing image | Example of responsive display ad square logo |
| Example of responsive display ad square marketing image | Example of responsive display ad video |
| Example of responsive display ad video preview URL | Example of responsive display ad video title |
| Example of returned responsive display ad logo | Expanded Final URL |
| Expanded Text Ad Description 2 | Expanded Text Ad Headline 3 |
| Extension (upgraded) | Final URL |
| First Page CPC | Gender |
| Gender State | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| Headline 1 | Headline 1 Asset ID |
| Headline 2 | Headline 2 Asset ID |
| Height | Hour of Day |
| Household Income | ID |
| Image Ad Preview | Image Asset Preview |
| Image Preview | Image Preview Link |
| Image ad height | Image ad name |
| Image ad preview height | Image ad preview image url |
| Image ad preview width | Image ad size |
| Image ad width | Impr. (Absolute Top) % |
| Impr. (Top) % | Impressions |
| Interaction Types | Interactions |
| Interactions Rate | Invalid Click Rate |
| Invalid Clicks | Is Budget Explicitly Shared |
| Is Negative | Is Self Action |
| Is negative | Is targeting location? |
| Item Id | Item State |
| Keyword | Keyword / Placement |
| Keyword ID | Keyword Label IDs |
| Keyword Labels | Keyword/Placement destination URL |
| Language | Location ID |
| Location Type | Long Headline |
| MC ID | Match type |
| Matching Keyword | Max CPC source |
| Max CPM Source | Max. CPC |
| Max. CPC Source | Max. CPM |
| Max. CPM Source | Max. CPV |
| Max. CPV Source | Merchant ID |
| Metro (Geo data) | Metro (User location) |
| Metro area | Mobile Final URL |
| Mobile Speed Score | Month |
| MonthOfYear | Most Specific Location |
| Most Specific Location Canonical Name | Most Specific Location ID |
| Most Specific Location Name | Name |
| Network | Pages / session |
| Parental Status | Parental Status State |
| Partition Type | Path1 |
| Path2 | Phone calls |
| Phone impressions | Placeholder |
| Placement | Placement Display Name |
| Placement State | Placement Type |
| Possible Content Impressions | Possible Display Impressions |
| Possible Search Impressions | Post Click Quality Score |
| Postal Code (User location) | Preview |
| Preview URL | Product Aggregator ID |
| Product Channel | Product Channel Exclusivity |
| Product Condition | Product Partition ID |
| Product Title | Product type (1st level) |
| Product type (2nd level) | Product type (3rd level) |
| Product type (4th level) | Product type (5th level) |
| Quality Score | Quarter |
| Query Match Type with Variant | Region |
| Region (User location) | Relative CTR% |
| Resource | Resource Name |
| Responsive display ad accent color | Responsive display ad allow flexible color? |
| Responsive display ad call-to-action text | Responsive display ad display ad format setting |
| Responsive display ad main color | Responsive display ad price prefix |
| Responsive display ad promo text | Review State |
| Search (Absolute Top) IS | Search (Top) IS |
| Search Exact Match Impression Share | Search Term |
| Served Assets Details | Serving Status |
| Short Headline | Source |
| Start Date | Start Time |
| Status | Store ID |
| Summary Daily Budget | Target Type |
| Target URL | Time Zone |
| Top of Page CPC | Topic |
| Total Calls | Total Conv. Value / cost |
| Total Impressions | Total conv. value |
| Tracking Template | Trueview Video Views |
| Type | URL |
| Unexpanded Final URL | User List ID |
| User List Name | Value / All Conv. |
| Value / Conv | Value / Conv. |
| Value / Conv. (by conv. time) | Value / all conv. (by conv. time) |
| Value Per Conv | Video Channel ID |
| Video Duration (seconds) | Video ID |
| Video Preview | Video Preview Link |
| Video Title | Video View Rate |
| Video Views | View Through Conv. |
| View in search results | View-through conv. |
| Week | Width |
| Year | YouTube Video Asset Preview |
| YouTube Video Asset Preview Link |
| Account ID | Account Name |
| Active View Viewable CTR | Active View measurable cost |
| Active View measurable impr. | Ad Group |
| Ad Group ID | Ad Group Label IDs |
| Ad Group Labels | Ad Group State |
| Ad Group Tracking URL Template | All Conv. |
| All Conv. Rate | All Conv. Value |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Associated Ad Groups | Associated Ad Groups Number |
| Associated Campaigns | Associated Campaigns Number |
| Audience | Audience ID |
| Audience State | Audience Type |
| Average Video 100% Completes | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Cost | Avg. Daily Cost |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conv. value (by conv. time) |
| Conversions | Conversions (by conv. time) |
| Cost | Cost Per All Conv. |
| Cross-device conv. | Currency |
| Date | Engagements |
| Final URL | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| Impr. (Absolute Top) % | Impr. (Top) % |
| Impressions | Interactions |
| Max. CPC | Max. CPC Source |
| Max. CPM | Max. CPM Source |
| Mobile Final URL | Network |
| Time Zone | Total conv. value |
| User List ID | User List Name |
| Value / Conv. (by conv. time) | Value / all conv. (by conv. time) |
| Video View Rate | Video Views |
| View-through conv. |
| Account ID | Account Name |
| Active View Viewable CTR | Active View avg. CPM |
| Active View measurable cost | Active View measurable impr. |
| Active View viewable impressions | Ad Group |
| Ad Group ID | Ad Group Label IDs |
| Ad Group Labels | Ad Group State |
| Ad Group Tracking URL Template | All Conv. |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Associated Ad Groups | Associated Ad Groups Number |
| Associated Campaigns | Associated Campaigns Number |
| Audience | Audience ID |
| Audience State | Audience Type |
| Avg. CPC | Avg. CPM |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Daily Cost | CTR |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Click Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Conversion Rate | Conversions |
| Conversions (by conv. time) | Cost |
| Cost / All Conv. | Cross-device conv. |
| Currency | Date |
| Device | Final URL |
| Gmail Clicks to Website | Gmail Forwards |
| Gmail Saves | Interactions |
| Max. CPC | Max. CPC Source |
| Max. CPM | Max. CPM Source |
| Mobile Final URL | Network |
| Time Zone | Total Impressions |
| Total conv. value | User List ID |
| User List Name | Value / Conv. (by conv. time) |
| Value / all conv. (by conv. time) |
| Account ID | Account Name |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| All Conv. | All Conv. Value |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Conv. Value |
| Conv. value (by conv. time) | Conversion Action ID |
| Conversion Action Name | Conversion Category |
| Conversions | Conversions (by conv. time) |
| Cross-Device Conversions | Currency |
| Date | Network |
| Time Zone | Value / All Conv. |
| Value / Conv | Value / Conv. (by conv. time) |
| Value / all conv. (by conv. time) | View Through Conv. |
| % New Sessions | Account ID |
| Account Name | Active View Viewable CTR |
| Active View measurable cost | Active View measurable impr. |
| Active View viewable impressions | Ad Group |
| Ad Group ID | Ad Group Label IDs |
| Ad Group Labels | Ad Group Status |
| Ad Group Tracking URL Template | Ad Group Type |
| Adjusted Content Impression Share | Adjusted Content Impression Share 10 Percent |
| Adjusted Content Impression Share 5 Percent | Adjusted Content Impression Share Old |
| Adjusted Display Impression Share | Adjusted Search Impression Share |
| Adjusted Search Impression Share 10 Percent | Adjusted Search Impression Share 5 Percent |
| Adjusted Search Impression Share Old | All Conv. |
| All Conv. Rate | All Conv. Value |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Average Video 100% Completes | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Daily Content Impr. share | Avg. Daily Cost |
| Avg. Daily Display Impr. Share | Avg. Daily Display Lost IS (rank) |
| Avg. Daily Search Exact match IS | Avg. Daily Search Impr. Share |
| Avg. Daily Search Lost IS (rank) | Avg. session duration |
| Bid Strategy ID | Bid Strategy Name |
| Bid Strategy Type | CTR |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Content Lost IS (rank) |
| Conv. value (by conv. time) | Conversion Rate |
| Conversions | Conversions (by conv. time) |
| Cost | Cost Per Conversion |
| Cost Per View-Through Conversion | Cross-device conv. |
| Currency | Date |
| Default max. CPC | Engagements |
| Gmail Clicks to Website | Gmail Forwards |
| Gmail Saves | Impr. (Absolute Top) % |
| Impr. (Top) % | Impressions |
| Interactions | Max. CPM |
| Max. CPV | Network |
| Pages / session | Phone calls |
| Phone impressions | Possible Content Impressions |
| Possible Display Impressions | Possible Search Impressions |
| Relative CTR% | Search (Absolute Top) IS |
| Search (Top) IS | Time Zone |
| Total Calls | Total conv. value |
| Value / Conv. (by conv. time) | Value / all conv. (by conv. time) |
| Video View Rate | Video Views |
| View-through conv. |
| Account ID | Account Name |
| Active View measurable cost | Active View measurable impr. |
| Active View viewable impressions | Ad Group |
| Ad Group ID | Ad Network |
| All Conv. | All Conv. Value |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Avg. CPC | Avg. CPM |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Daily Cost | CTR |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Click Type | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conv. value (by conv. time) |
| Conversion Rate | Conversions |
| Conversions (by conv. time) | Cost |
| Cost Per Conversion | Cost Per View-Through Conversion |
| Cross-device conv. | Currency |
| Date | Device |
| Gmail Clicks to Website | Gmail Forwards |
| Gmail Saves | Interactions |
| Time Zone | Total Impressions |
| Total conv. value | Value / Conv. (by conv. time) |
| Value / all conv. (by conv. time) | View-through conv. |
| % New Sessions | Account ID |
| Account Name | Active View Viewable CTR |
| Active View measurable cost | Active View measurable impr. |
| Active View viewable impressions | Ad (Headline) |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| Ad ID | Ad Label IDs |
| Ad Labels | Ad Preview |
| Ad State | Ad Strength |
| Ad Tracking URL Template | Ad Type |
| All Conv. | All Conv. Value |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| App Final URL | Average Video 100% Completes |
| Average Video 25% Completes | Average Video 50% Completes |
| Average Video 75% Completes | Avg. Bounce Rate |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Daily Cost | Avg. session duration |
| CTR | Call ad business name |
| Call ad call tracking enabled? | Call ad conversion action |
| Call ad conversion behavior | Call ad disable call conversion? |
| Call ad phone number verification URL | Call-only ad phone number |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conv. value (by conv. time) |
| Conversion Rate | Conversions |
| Conversions (by conv. time) | Cost |
| Cost Per Conversion | Cost Per View-Through Conversion |
| Cross-device conv. | Currency |
| Date | Description |
| Description Line 1 | Description Line 2 |
| Display URL | Engagements |
| Example of responsive display ad marketing image | Example of responsive display ad square logo |
| Example of responsive display ad square marketing image | Example of responsive display ad video |
| Example of responsive display ad video preview URL | Example of responsive display ad video title |
| Example of returned responsive display ad logo | Expanded Text Ad Description 2 |
| Expanded Text Ad Headline 3 | Final URL |
| Gmail Clicks to Website | Gmail Forwards |
| Gmail Saves | Headline 1 |
| Headline 2 | Image Ad Preview |
| Image ad height | Image ad name |
| Image ad preview height | Image ad preview image url |
| Image ad preview width | Image ad size |
| Image ad width | Impressions |
| Interactions | Long Headline |
| Mobile Final URL | Network |
| Pages / session | Path1 |
| Path2 | Responsive display ad accent color |
| Responsive display ad allow flexible color? | Responsive display ad call-to-action text |
| Responsive display ad display ad format setting | Responsive display ad main color |
| Responsive display ad price prefix | Responsive display ad promo text |
| Short Headline | Time Zone |
| Total conv. value | Value / Conv. (by conv. time) |
| Value / all conv. (by conv. time) | Video View Rate |
| Video Views | View-through conv. |
| Account ID | Account Name |
| Active View Viewable CTR | Active View measurable cost |
| Active View measurable impr. | Active View viewable impressions |
| Ad (Headline) | Ad Group |
| Ad Group ID | Ad Group Label IDs |
| Ad Group Labels | Ad Group State |
| Ad Group Tracking URL Template | Ad ID |
| Ad Label IDs | Ad Labels |
| Ad Preview | Ad State |
| Ad Strength | Ad Tracking URL Template |
| Ad Type | All Conv. |
| All Conv. Value | All conv. (by conv. time) |
| All conv. value (by conv. time) | App Final URL |
| Average Video 100% Completes | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Daily Cost | CTR |
| Call ad business name | Call ad call tracking enabled? |
| Call ad conversion action | Call ad conversion behavior |
| Call ad disable call conversion? | Call ad phone number verification URL |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conv. value (by conv. time) |
| Conversion Rate | Conversions |
| Conversions (by conv. time) | Cost |
| Cost Per Conversion | Cost Per View-Through Conversion |
| Cross-device conv. | Currency |
| Date | Description |
| Description Line 1 | Description Line 2 |
| Device | Display URL |
| Engagements | Example of responsive display ad marketing image |
| Example of responsive display ad square logo | Example of responsive display ad square marketing image |
| Example of responsive display ad video | Example of responsive display ad video preview URL |
| Example of responsive display ad video title | Example of returned responsive display ad logo |
| Final URL | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| Headline 1 | Headline 2 |
| Image Ad Preview | Image ad height |
| Image ad name | Image ad preview height |
| Image ad preview image url | Image ad preview width |
| Image ad size | Image ad width |
| Impressions | Interactions |
| Long Headline | Mobile Final URL |
| Network | Path1 |
| Path2 | Responsive display ad accent color |
| Responsive display ad allow flexible color? | Responsive display ad call-to-action text |
| Responsive display ad display ad format setting | Responsive display ad main color |
| Responsive display ad price prefix | Responsive display ad promo text |
| Short Headline | Time Zone |
| Total conv. value | Value / Conv. (by conv. time) |
| Value / all conv. (by conv. time) | Video View Rate |
| Video Views | View-through conv. |
| Account ID | Account Name |
| Active View Viewable CTR | Active View measurable cost |
| Active View measurable impr. | Active View viewable impressions |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| Age Range | Age Range State |
| All Conv. | All Conv. Value |
| Average Video 100% Completes | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Daily Cost | CTR |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conversion Rate |
| Conversions | Cost |
| Cost / All Conv. | Cost Per View-Through Conversion |
| Cross-device conv. | Currency |
| Date | Engagements |
| Final URL | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| Impressions | Interactions |
| Is Negative | Max. CPC Source |
| Max. CPM | Max. CPM Source |
| Mobile Final URL | Network |
| Time Zone | Video View Rate |
| Video Views | View-through conv. |
| All Assets For Asset Group | Asset Final Mobile URLs |
| Asset Final URL Suffix | Asset Final URLs |
| Asset Group Ad Strength | Asset Group Field Type |
| Asset Group Final Mobile URLs | Asset Group Final URLs |
| Asset Group ID | Asset Group Name |
| Asset Group Path1 | Asset Group Path2 |
| Asset Group Performance Label | Asset Group Policy Summary Approval Status |
| Asset Group Policy Summary Policy Topic Entries | Asset Group Policy Summary Review Status |
| Asset Group Status | Asset ID |
| Asset Image Asset File Size | Asset Image Asset Full Size Height Pixels |
| Asset Image Asset Full Size URL | Asset Image Asset Full Size Width Pixels |
| Asset Image Asset Mime Type | Asset Name |
| Asset Policy Summary Approval Status | Asset Policy Summary Policy Topic Entries |
| Asset Policy Summary Review Status | Asset Sitelink Asset Ad Schedule Targets |
| Asset Sitelink Asset Description1 | Asset Sitelink Asset Description2 |
| Asset Sitelink Asset End Date | Asset Sitelink Asset Link Text |
| Asset Sitelink Asset Start Date | Asset Source |
| Asset Structured Snippet Asset Header | Asset Structured Snippet Asset Values |
| Asset Text Asset Text | Asset Tracking URL Template |
| Asset Type | Asset URL Custom Parameters |
| Asset YouTube Video Asset YouTube Video ID | Asset YouTube Video Asset YouTube Video Title |
| Campaign | Campaign ID |
| Campaign Type | Date |
| Image Asset Preview | YouTube Video Asset Preview |
| YouTube Video Asset Preview Link |
| Account ID | Account Name |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| Call Tracking DisplayLocation | Call Type |
| Caller Area Code | Caller Country Code |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Currency |
| Date | Duration (seconds) |
| End Time | Network |
| Start Time | Status |
| Time Zone |
| Account ID | Account Name |
| Active View Viewable CTR | Active View measurable cost |
| Active View measurable impr. | All Conv. |
| All Conv. Rate | All Conv. Value |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Audience | Audience ID |
| Audience State | Audience Type |
| Average Video 100% Completes | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Cost | Avg. Daily Cost |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Conv. value (by conv. time) | Conversions |
| Conversions (by conv. time) | Cost |
| Cost Per All Conv. | Cross-device conv. |
| Currency | Date |
| Engagements | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| Impr. (Absolute Top) % | Impr. (Top) % |
| Impressions | Interactions |
| Network | Time Zone |
| Total conv. value | User List ID |
| User List Name | Value / Conv. (by conv. time) |
| Value / all conv. (by conv. time) | Video View Rate |
| Video Views | View-through conv. |
| Account ID | Account Name |
| Active View measurable cost | Active View measurable impr. |
| Active View viewable impressions | Ad Network |
| All Conv. | All Conv. Value |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Avg. CPC | Avg. CPM |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Daily Cost | Bid Strategy ID |
| Bid Strategy Name | CTR |
| Campaign | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Click Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Conv. value (by conv. time) | Conversion Rate |
| Conversions | Conversions (by conv. time) |
| Cost | Cost Per Conversion |
| Cost Per View-Through Conversion | Cross-device conv. |
| Currency | Date |
| Device | Enhanced CPV Enabled |
| Gmail Clicks to Website | Gmail Forwards |
| Gmail Saves | Invalid Click Rate |
| Invalid Clicks | Serving Status |
| Time Zone | Total Impressions |
| Total conv. value | Value / Conv. (by conv. time) |
| Value / all conv. (by conv. time) |
| Account ID | Account Name |
| All Conv. | All Conv. Rate |
| All Conv. Value | Asset ID at Google Ads |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Cost | Avg. Daily Cost |
| CTR | Campaign End Date |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per Conversion |
| Client Cost per All Conv. | Conversions |
| Cost | Cost Per All Conv. |
| Cross-device conv. | Currency |
| Date | Engagements |
| Extension (upgraded) | Final URL |
| Impressions | Interactions |
| Phone calls | Phone impressions |
| Source | Status |
| Time Zone | Total conv. value |
| Type | Video View Rate |
| Video Views |
| % New Sessions | Account Currency Code |
| Account ID | Account Name |
| Account Time Zone | Active View measurable cost |
| Active View measurable impr. | Active View viewable impressions |
| Adjusted Content Impression Share | Adjusted Content Impression Share 10 Percent |
| Adjusted Content Impression Share 5 Percent | Adjusted Content Impression Share Old |
| Adjusted Display Impression Share | Adjusted Search Impression Share |
| Adjusted Search Impression Share 10 Percent | Adjusted Search Impression Share 5 Percent |
| Adjusted Search Impression Share Old | All Conv. |
| All Conv. Rate | All Conv. Value |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| All conv. value / cost | Average Video 100% Completes |
| Average Video 25% Completes | Average Video 50% Completes |
| Average Video 75% Completes | Avg. Bounce Rate |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Daily Content Impr. share | Avg. Daily Cost |
| Avg. Daily Display Impr. Share | Avg. Daily Display Lost IS (budget) |
| Avg. Daily Display Lost IS (rank) | Avg. Daily Search Exact match IS |
| Avg. Daily Search Impr. Share | Avg. Daily Search Lost IS (budget) |
| Avg. Daily Search Lost IS (rank) | Avg. session duration |
| Bid Strategy ID | Bid Strategy Name |
| Bidding Strategy | Budget Id |
| Budget Period | CTR |
| CVR | Campaign (Adwords ID - Network) |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Network(s) | Campaign Optimization Score |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Clicks | Client All Conv. Value / Cost |
| Client Avg. Daily Cost | Client Cost |
| Client Cost / All Conv. | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Content Lost IS (rank) |
| Conv. value (by conv. time) | Conversion Rate |
| Conversions | Conversions (by conv. time) |
| Cost | Cost / all conv. |
| Cost Per Conversion | Cost Per View-Through Conversion |
| Cross-device conv. | Customer Descriptive Name |
| Customer Optimization Score | Daily Budget |
| Date | End Date |
| Engagements | Enhanced Cpc Enabled |
| Gmail Clicks to Website | Gmail Forwards |
| Gmail Saves | Impr. (Absolute Top) % |
| Impr. (Top) % | Impressions |
| Interactions | Invalid Click Rate |
| Invalid Clicks | Is Budget Explicitly Shared |
| Network | Pages / session |
| Phone calls | Phone impressions |
| Possible Content Impressions | Possible Display Impressions |
| Possible Search Impressions | Relative CTR% |
| Search (Absolute Top) IS | Search (Top) IS |
| Serving Status | Start Date |
| Summary Daily Budget | Total Conv. Value / cost |
| Total conv. value | Trueview Video Views |
| Value / Conv. (by conv. time) | Value / all conv. (by conv. time) |
| Video View Rate | Video Views |
| View-through conv. |
| Account ID | Account Name |
| All Conv. | All Conv. Value |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Canonical Name |
| City (User location) | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conversion Rate |
| Conversions | Cost |
| Cost Per Conversion | Cost Per View-Through Conversion |
| Country / Territory (User location) | Cross-device conv. |
| Currency | Date |
| Impressions | Interactions |
| Is targeting location? | Network |
| Region (User location) | Time Zone |
| Total conv. value | Video View Rate |
| Video Views | View-through conv. |
| Account ID | Account Name |
| All Conv. | All Conv. Value |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| City (User location) | Conversion Category |
| Conversion Name | Conversion Tracker ID |
| Conversions | Country / Territory (User location) |
| Cross-device conv. | Currency |
| Date | Is targeting location? |
| Most Specific Location Canonical Name | Most Specific Location ID |
| Most Specific Location Name | Network |
| Region (User location) | Time Zone |
| Total conv. value | Value / All Conv. |
| Value / Conv. | View-through conv. |
| Account ID | Account Name |
| All Conv. | All Conv. Value |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Conv. Value |
| Conv. value (by conv. time) | Conversion Action ID |
| Conversion Action Name | Conversion Category |
| Conversions | Conversions (by conv. time) |
| Cross-Device Conversions | Currency |
| Daily Budget | Date |
| Network | Time Zone |
| Value / All Conv. | Value / Conv |
| Value / Conv. (by conv. time) | Value / all conv. (by conv. time) |
| View Through Conv. |
| Account ID | Account Name |
| Ad (Headline) | Ad Group |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| Ad ID | Ad Label IDs |
| Ad Labels | Ad State |
| Ad Strength | Ad Tracking URL Template |
| Ad Type | All Conv. |
| All Conv. Value | All conv. (by conv. time) |
| All conv. value (by conv. time) | App Final URL |
| Call ad business name | Call ad call tracking enabled? |
| Call ad conversion action | Call ad conversion behavior |
| Call ad disable call conversion? | Call ad phone number verification URL |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Conv. value (by conv. time) |
| Conversion Action ID | Conversion Action Name |
| Conversion Category | Conversions |
| Conversions (by conv. time) | Cross-device conv. |
| Currency | Date |
| Description | Description Line 1 |
| Description Line 2 | Display URL |
| Example of responsive display ad marketing image | Example of responsive display ad square logo |
| Example of responsive display ad square marketing image | Example of responsive display ad video |
| Example of responsive display ad video preview URL | Example of responsive display ad video title |
| Example of returned responsive display ad logo | Final URL |
| Headline 1 | Headline 2 |
| Image ad height | Image ad name |
| Image ad preview height | Image ad preview image url |
| Image ad preview width | Image ad size |
| Image ad width | Long Headline |
| Mobile Final URL | Network |
| Path1 | Path2 |
| Responsive display ad accent color | Responsive display ad allow flexible color? |
| Responsive display ad call-to-action text | Responsive display ad display ad format setting |
| Responsive display ad main color | Responsive display ad price prefix |
| Responsive display ad promo text | Short Headline |
| Time Zone | Total conv. value |
| Value / Conv. (by conv. time) | Value / all conv. (by conv. time) |
| View-through conv. |
| Account ID | Account Name |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| All Conv. | All Conv. Value |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Conv. value (by conv. time) |
| Conversion Action ID | Conversion Action Name |
| Conversion Category | Conversions |
| Conversions (by conv. time) | Cross-device conv. |
| Currency | Date |
| Final URL | First Page CPC |
| Is negative | Keyword |
| Keyword ID | Match type |
| Max. CPC | Max. CPM |
| Mobile Final URL | Network |
| Status | Time Zone |
| Top of Page CPC | Total conv. value |
| Value / Conv. (by conv. time) | Value / all conv. (by conv. time) |
| View-through conv. |
| Account ID | Account Name |
| Adwords Metro ID | All Conv. |
| All Conv. Value | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Conversion Action Name |
| Conversion Category | Conversion Tracker ID |
| Conversions | Cross-device conv. |
| Currency | Date |
| Metro (Geo data) | Network |
| Time Zone | Total conv. value |
| View-through conv. |
| Account ID | Account Name |
| Ad Event Type | All Conv. |
| All Conv. Value | All conv. (by conv. time) |
| All conv. value (by conv. time) | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Conv. value (by conv. time) |
| Conversion Action Name | Conversion Adjustment |
| Conversion Category | Conversion Source |
| Conversions | Conversions (by conv. time) |
| Cross-device conv. | Currency |
| Daily Budget | Date |
| Days to Conversion | Days to Conversion or Adjustment |
| Network | Time Zone |
| Total conv. value | Value / All Conv. |
| Value / Conv. (by conv. time) | Value / all conv. (by conv. time) |
| Account ID | Account Name |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| All Conv. | All Conv. Value |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Conv. value (by conv. time) |
| Conv. value (current model) | Conversion Action ID |
| Conversion Action Name | Conversion Adjustment |
| Conversion Category | Conversion Source |
| Conversions | Conversions (by conv. time) |
| Conversions (current model) | Cross-device conv. |
| Currency | Date |
| Days to Conversion | Days to Conversion or Adjustment |
| Network | Time Zone |
| Total conv. value | Value / Conv. (by conv. time) |
| Value / all conv. (by conv. time) |
| Account ID | Account Name |
| Active View avg. CPM | Active View measurable cost |
| Active View measurable impr. | Active View viewable impressions |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| All Conv. | All Conv. Value |
| App Final URL | Avg. CPC |
| Avg. CPM | Avg. Client CPC |
| Avg. Client CPM | Avg. Daily Cost |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Conversion Rate | Conversions |
| Cost | Cost / All Conv. |
| Cost Per View-Through Conversion | Criteria |
| Criteria ID | Criteria Name |
| Criteria Type | Cross-device conv. |
| Currency | Date |
| Device | Engagement Rate |
| Engagements | Final URL |
| Impressions | Interactions |
| Is Negative | Keyword/Placement destination URL |
| Max. CPC | Max. CPC Source |
| Max. CPM | Max. CPV |
| Max. CPV Source | Mobile Final URL |
| Month | Network |
| Quarter | Time Zone |
| Total conv. value | Value Per Conv |
| Week |
| Account ID | Account Name |
| Active View Viewable CTR | Active View measurable cost |
| Active View measurable impr. | Active View viewable impressions |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| All Conv. | All Conv. Rate |
| All Conv. Value | All conv. (by conv. time) |
| All conv. value (by conv. time) | Average Video 100% Completes |
| Average Video 25% Completes | Average Video 50% Completes |
| Average Video 75% Completes | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Client CPV | Avg. Cost |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Conv. value (by conv. time) | Conversion Rate |
| Conversions | Conversions (by conv. time) |
| Cost | Cost Per All Conv. |
| Cost Per Conversion | Cost Per View-Through Conversion |
| Cross-device conv. | Currency |
| Date | Device |
| Engagements | Impr. (Absolute Top) % |
| Impr. (Top) % | Impressions |
| Interactions | Network |
| Search (Absolute Top) IS | Search (Top) IS |
| Time Zone | Total conv. value |
| Value / Conv. (by conv. time) | Value / all conv. (by conv. time) |
| Video View Rate | Video Views |
| View-through conv. |
| Account ID | Account Name |
| Active View Viewable CTR | Active View avg. CPM |
| Active View measurable cost | Active View measurable impr. |
| Active View viewable impressions | Ad Group |
| Ad Group ID | Ad Group Label IDs |
| Ad Group Labels | Ad Group State |
| Ad Group Tracking URL Template | All Conv. |
| All Conv. Value | Avg. CPC |
| Avg. CPM | Avg. Client CPC |
| Avg. Client CPM | Avg. Daily Cost |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Click Type | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conversion Rate |
| Conversions | Cost |
| Cost / All Conv. | Cross-device conv. |
| Currency | Date |
| Device | Final URL |
| Gmail Clicks to Website | Gmail Forwards |
| Gmail Saves | ID |
| Interactions | Is Negative |
| Keyword | Max. CPC |
| Max. CPC Source | Max. CPM |
| Max. CPM Source | Mobile Final URL |
| Network | Status |
| Time Zone | Total Impressions |
| Total conv. value |
| Account ID | Account Name |
| Active View Viewable CTR | Active View avg. CPM |
| Active View measurable cost | Active View measurable impr. |
| Active View viewable impressions | Ad Group |
| Ad Group ID | Ad Group Label IDs |
| Ad Group Labels | Ad Group State |
| Ad Group Tracking URL Template | All Conv. |
| All Conv. Value | Avg. CPC |
| Avg. CPM | Avg. Client CPC |
| Avg. Client CPM | Avg. Daily Cost |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Click Type | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conversion Rate |
| Conversions | Cost |
| Cost / All Conv. | Cross-device conv. |
| Currency | Date |
| Device | Final URL |
| Gmail Clicks to Website | Gmail Forwards |
| Gmail Saves | ID |
| Interactions | Is Negative |
| Max. CPC | Max. CPC Source |
| Max. CPM | Max. CPM Source |
| Mobile Final URL | Network |
| Status | Time Zone |
| Topic | Total Impressions |
| Total conv. value |
| Account ID | Account Name |
| Active View measurable cost | Active View measurable impr. |
| Active View viewable impressions | Ad Group |
| Ad Group ID | Ad Group Label IDs |
| Ad Group Labels | Ad Group State |
| Ad Group Tracking URL Template | All Conv. |
| All Conv. Rate | All Conv. Value |
| Average Video 100% Completes | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Cost | Avg. Daily Cost |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conversions |
| Cost | Cost Per All Conv. |
| Cross-device conv. | Currency |
| Date | Engagements |
| Final URL | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| ID | Impressions |
| Interactions | Is Negative |
| Keyword | Max. CPC |
| Max. CPC Source | Max. CPM |
| Max. CPM Source | Max. CPV |
| Max. CPV Source | Mobile Final URL |
| Network | Status |
| Time Zone | Total conv. value |
| Video View Rate | Video Views |
| View-through conv. |
| Account ID | Account Name |
| Active View Viewable CTR | Active View measurable cost |
| Active View measurable impr. | Active View viewable impressions |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| All Conv. | All Conv. Rate |
| All Conv. Value | Average Video 100% Completes |
| Average Video 25% Completes | Average Video 50% Completes |
| Average Video 75% Completes | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Client CPV | Avg. Cost |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Conversion Rate | Conversions |
| Cost | Cost Per All Conv. |
| Cost Per Conversion | Cost Per View-Through Conversion |
| Cross-device conv. | Currency |
| Date | Domain |
| Engagements | Impressions |
| Interactions | Keyword / Placement |
| Network | Time Zone |
| Total conv. value | URL |
| Video View Rate | Video Views |
| View-through conv. |
| Account ID | Account Name |
| Active View Viewable CTR | Active View measurable cost |
| Active View measurable impr. | Active View viewable impressions |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| All Conv. | All Conv. Value |
| Average Video 100% Completes | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Daily Cost | CTR |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conversion Rate |
| Conversions | Cost |
| Cost / All Conv. | Cost Per View-Through Conversion |
| Cross-device conv. | Currency |
| Date | Engagements |
| Final URL | Gender |
| Gender State | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| Impressions | Interactions |
| Is Negative | Max. CPC Source |
| Max. CPM | Max. CPM Source |
| Mobile Final URL | Network |
| Time Zone | Video View Rate |
| Video Views | View-through conv. |
| Account ID | Account Name |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| All Conv. | All Conv. Rate |
| All Conv. Value | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Client CPV | Avg. Cost |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Conversions | Cost |
| Cost Per All Conv. | Cross-device conv. |
| Currency | Date |
| Engagement Rate | Engagements |
| Household Income | Impressions |
| Interactions | Interactions Rate |
| Network | Time Zone |
| Total conv. value | Value Per Conv |
| Video View Rate | Video Views |
| View-through conv. |
| Account ID | Account Name |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| All Conv. | All Conv. Rate |
| All Conv. Value | Avg. CPC |
| Avg. CPM | Avg. Client CPC |
| Avg. Client CPM | CTR |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost per All Conv. | Conversion Rate |
| Conversions | Cost |
| Cost / All Conv. | Cost Per Conversion |
| Cross-device conv. | Currency |
| Date | Dynamically Generated Headline |
| Impressions | Keyword ID |
| Search Term | Time Zone |
| Total conv. value | URL |
| Value / All Conv. | Value / Conv. |
| % New Sessions | Account ID |
| Account Name | Active View Viewable CTR |
| Active View measurable cost | Active View measurable impr. |
| Active View viewable impressions | Ad Group |
| Ad Group ID | Ad Group Label IDs |
| Ad Group Labels | Ad Group State |
| Ad Group Tracking URL Template | Adjusted Search Impression Share |
| Adjusted Search Impression Share 10 Percent | Adjusted Search Impression Share 5 Percent |
| Adjusted Search Impression Share Old | All Conv. |
| All Conv. Value | All conv. (by conv. time) |
| All conv. value (by conv. time) | Average Video 100% Completes |
| Average Video 25% Completes | Average Video 50% Completes |
| Average Video 75% Completes | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Client CPV | Avg. Daily Cost |
| Avg. Daily Search Impr. Share | Avg. session duration |
| Bid Strategy ID | Bid Strategy Name |
| Bid Strategy Type | CTR |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conv. value (by conv. time) |
| Conversion Rate | Conversions |
| Conversions (by conv. time) | Cost |
| Cost Per Conversion | Cost Per View-Through Conversion |
| Cross-device conv. | Currency |
| Date | Engagements |
| Final URL | First Page CPC |
| Gmail Clicks to Website | Gmail Forwards |
| Gmail Saves | Impr. (Absolute Top) % |
| Impr. (Top) % | Impressions |
| Interactions | Is negative |
| Keyword | Keyword ID |
| Keyword Label IDs | Keyword Labels |
| Match type | Max. CPC |
| Max. CPM | Mobile Final URL |
| Network | Pages / session |
| Possible Search Impressions | Post Click Quality Score |
| Quality Score | Search (Absolute Top) IS |
| Search (Top) IS | Search Exact Match Impression Share |
| Status | Time Zone |
| Top of Page CPC | Total conv. value |
| Value / Conv. (by conv. time) | Value / all conv. (by conv. time) |
| Video View Rate | Video Views |
| View in search results | View-through conv. |
| Account ID | Account Name |
| Active View measurable cost | Active View measurable impr. |
| Active View viewable impressions | Ad Group |
| Ad Group ID | Ad Group Label IDs |
| Ad Group Labels | Ad Group State |
| Ad Group Tracking URL Template | Ad Network |
| All Conv. | All Conv. Value |
| All conv. (by conv. time) | All conv. value (by conv. time) |
| Avg. CPC | Avg. CPM |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Daily Cost | CTR |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Click Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Conv. value (by conv. time) | Conversion Rate |
| Conversions | Conversions (by conv. time) |
| Cost | Cost Per Conversion |
| Cost Per View-Through Conversion | Cross-device conv. |
| Currency | Date |
| Device | First Page CPC |
| Gmail Clicks to Website | Gmail Forwards |
| Gmail Saves | Interactions |
| Keyword | Keyword ID |
| Post Click Quality Score | Quality Score |
| Time Zone | Top of Page CPC |
| Total Impressions | Total conv. value |
| Value / Conv. (by conv. time) | Value / all conv. (by conv. time) |
| View-through conv. |
| Account ID | Account Name |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| Average Mobile Friendly Clicks Rate | Average Valid AMP Click Rate |
| Avg. CPC | Avg. CPM |
| Avg. Client CPC | Avg. Client CPM |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Conversion Rate |
| Conversions | Cost |
| Cost / All Conv. | Cross-device conv. |
| Currency | Customer Descriptive Name |
| Date | Expanded Final URL |
| Impressions | Mobile Speed Score |
| Network | Time Zone |
| Total conv. value | Unexpanded Final URL |
| Value / Conv. |
| Account ID | Account Name |
| All Conv. | All Conv. Value |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Daily Cost | CTR |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| City | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Conversions | Cost |
| Cost Per View-Through Conversion | Country / Territory |
| Cross-Device Conv. | Currency |
| Date | Impressions |
| Interactions | Metro area |
| Region | Time Zone |
| Total conv. value | Video View Rate |
| Video Views | View-through conv. |
| Account ID | Account Name |
| All Conv. | All Conv. Value |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Daily Cost | CTR |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| City | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conversion Rate |
| Conversions | Cost |
| Cost Per Conversion | Cost Per View-Through Conversion |
| Country / Territory | Cross-device conv. |
| Currency | Date |
| Impressions | Interactions |
| Metro area | Most Specific Location Canonical Name |
| Network | Region |
| Time Zone | Total conv. value |
| Video View Rate | Video Views |
| View-through conv. |
| Account ID | Account Name |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| All Conv. | All Conv. Value |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Daily Cost | CTR |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | City |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Conversion Rate | Conversions |
| Cost | Cost Per Conversion |
| Cost Per View-Through Conversion | Country / Territory |
| Cross-device conv. | Currency |
| Customer Name | Date |
| Impressions | Interactions |
| Metro area | Network |
| Region | Time Zone |
| Total conv. value | Video View Rate |
| Video Views | View-through conv. |
| Account ID | Account Name |
| All Conv. | All Conv. Value |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Canonical Name |
| City | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conversion Rate |
| Conversions | Cost |
| Cost Per Conversion | Cost Per View-Through Conversion |
| Country / Territory | Cross-device conv. |
| Currency | Date |
| Impressions | Interactions |
| Location Type | Metro area |
| Most Specific Location | Network |
| Region | Target Type |
| Time Zone | Total conv. value |
| Video View Rate | Video Views |
| View-through conv. |
| Account ID | Account Name |
| All Conv. | All Conv. Rate |
| All Conv. Value | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Client CPV | CTR |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Canonical Name | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conversion Rate |
| Conversions | Cost |
| Cost Per All Conv. | Cost Per Conversion |
| Cost Per View-Through Conversion | Country / Territory (User location) |
| Cross-device conv. | Currency |
| Date | Impressions |
| Interactions | Is targeting location? |
| Metro (User location) | Network |
| Time Zone | Total conv. value |
| Video View Rate | Video Views |
| View-through conv. |
| Account ID | Account Name |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| Ad ID | Asset ID |
| Asset Name | Asset Sub Type |
| Asset Type | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Currency | Date |
| Height | Image Preview |
| Image Preview Link | Network |
| Review State | Time Zone |
| Video Preview | Video Preview Link |
| Width |
| Account ID | Account Name |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| Ad ID | Ad Preview |
| Ad Type | Asset Type |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Currency |
| Date | Description 1 |
| Description 1 Asset ID | Description 2 |
| Description 2 Asset ID | Final URL |
| Headline 1 | Headline 1 Asset ID |
| Headline 2 | Headline 2 Asset ID |
| Impressions | Network |
| Resource Name | Served Assets Details |
| Time Zone |
| Account ID | Account Name |
| Active View Viewable CTR | Active View measurable cost |
| Active View measurable impr. | Active View viewable impressions |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| All Conv. | All Conv. Rate |
| All Conv. Value | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Client CPV | Avg. Cost |
| Avg. Daily Cost | CTR |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Conversion Rate | Conversions |
| Cost | Cost / All Conv. |
| Cross-device conv. | Currency |
| Customer Name | Date |
| Engagements | Final URL |
| Gmail Clicks to Website | Gmail Forwards |
| Gmail Saves | Impressions |
| Interaction Types | Interactions |
| Is negative | Max. CPC |
| Max. CPC Source | Max. CPM |
| Max. CPM Source | Mobile Final URL |
| Network | Parental Status |
| Parental Status State | Time Zone |
| Total conv. value | Video View Rate |
| Video Views | View-through conv. |
| Account ID | Account Name |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| All Conv. | All Conv. Value |
| Avg. CPC | Avg. CPM |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Daily Cost | CTR |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Click Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per Conversion |
| Client Cost per All Conv. | Conversion Rate |
| Conversions | Cost |
| Cost / All Conv. | Cross-device conv. |
| Currency | Custom Parameter |
| Date | Device |
| Is Negative | Max. CPC |
| Month | Network |
| Partition Type | Product Partition ID |
| Quarter | Time Zone |
| Total Impressions | Total conv. value |
| Tracking Template | Value Per Conv |
| Week |
| Account ID | Account Name |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| All Conv. | All Conv. Value |
| Approval Status | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Client CPV | Avg. Daily Cost |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per Conversion |
| Client Cost per All Conv. | Conversions |
| Cost | Cost / All Conv. |
| Cross-device conv. | Currency |
| Date | Details |
| Engagements | Impressions |
| Interactions | Is Self Action |
| Item State | Network |
| Placeholder | Time Zone |
| Total conv. value | Type |
| Video View Rate | Video Views |
| Account ID | Account Name |
| Active View measurable cost | Active View measurable impr. |
| Active View viewable impressions | Ad Group |
| Ad Group ID | Ad Group Label IDs |
| Ad Group Labels | Ad Group State |
| Ad Group Tracking URL Template | All Conv. |
| All Conv. Value | Average Video 100% Completes |
| Average Video 25% Completes | Average Video 50% Completes |
| Average Video 75% Completes | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Client CPV | Avg. Daily Cost |
| Bid adj. | CTR |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conversion Rate |
| Conversions | Cost |
| Cost Per Conversion | Cost Per View-Through Conversion |
| Cross-device conv. | Currency |
| Date | Engagements |
| Final URL | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| Impressions | Interactions |
| Is negative | Max CPC source |
| Max CPM Source | Max. CPC |
| Max. CPM | Mobile Final URL |
| Network | Placement |
| Placement State | Time Zone |
| Total conv. value | Video View Rate |
| Video Views | View-through conv. |
| Account ID | Account Name |
| All Conv. | All Conv. Value |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Canonical Name |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Conversion Rate | Conversions |
| Cost | Cost Per Conversion |
| Cost Per View-Through Conversion | Country / Territory (User location) |
| Cross-device conv. | Currency |
| Date | Impressions |
| Interactions | Is targeting location? |
| Network | Postal Code (User location) |
| Region (User location) | Time Zone |
| Total conv. value | Video View Rate |
| Video Views | View-through conv. |
| Account ID | Account Name |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| All Conv. | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Client CPV | Avg. Daily Cost |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost Per Conversion |
| Client Cost Per View-Through Conversion | Client Cost per All Conv. |
| Conversion Rate | Conversions |
| Cost | Cost / All Conv. |
| Cost Per View-Through Conversion | Currency |
| Customer Name | Date |
| Engagements | Final URL |
| Impressions | Interaction Types |
| Interactions | Matching Keyword |
| Network | Query Match Type with Variant |
| Search Term | Time Zone |
| View-through conv. |
| Account ID | Account Name |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| Adjusted Search Click Share | All Conv. |
| Avg. CPC | Avg. CPM |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Daily Cost | Brand |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Category (1st level) | Category (2nd level) |
| Category (3rd level) | Category (4th level) |
| Category (5th level) | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost per All Conv. |
| Conversion Rate | Conversions |
| Cost | Cost / All Conv. |
| Cross-device conv. | Currency |
| Custom label 0 | Custom label 1 |
| Custom label 2 | Custom label 3 |
| Custom label 4 | Date |
| Impressions | Item Id |
| Language | MC ID |
| Network | Product Title |
| Product type (1st level) | Product type (2nd level) |
| Product type (3rd level) | Product type (4th level) |
| Product type (5th level) | Store ID |
| Time Zone | Total conv. value |
| Account ID | Account Name |
| All Conv. | All Conv. Rate |
| All Conv. Value | Avg. CPC |
| Avg. CPM | Avg. Client CPC |
| Avg. Client CPM | Brand |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Category (1st level) | Category (2nd level) |
| Category (3rd level) | Category (4th level) |
| Category (5th level) | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost per All Conv. | Conversion Rate |
| Conversions | Cost |
| Cost Per All Conv. | Cost Per Conversion |
| Cross-device conv. | Currency |
| Custom label 0 | Custom label 1 |
| Custom label 2 | Custom label 3 |
| Custom label 4 | Date |
| Impressions | Item Id |
| Language | Merchant ID |
| Product Aggregator ID | Product Channel |
| Product Channel Exclusivity | Product Condition |
| Product Title | Product type (1st level) |
| Product type (2nd level) | Product type (3rd level) |
| Product type (4th level) | Product type (5th level) |
| Store ID | Time Zone |
| Total conv. value |
| Account ID | Account Name |
| All Conv. | Avg. CPC |
| Avg. CPM | Avg. CPV |
| Avg. Client CPC | Avg. Client CPM |
| Avg. Client CPV | Avg. Daily Cost |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Canonical Name |
| City | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Client Cost per All Conv. | Conversion Rate |
| Conversions | Cost |
| Cost / All Conv. | Cost Per View-Through Conversion |
| Country | Currency |
| Date | Engagements |
| Impressions | Interaction Types |
| Interactions | Location ID |
| Name | Region |
| Status | Target Type |
| Time Zone | Video Views |
| View-through conv. |
| Account ID | Account Name |
| Active View measurable cost | Active View measurable impr. |
| Active View viewable impressions | Ad Group |
| Ad Group ID | Ad Group Status |
| Ad Group Type | Adjusted Content Impression Share |
| Adjusted Content Impression Share 10 Percent | Adjusted Content Impression Share 5 Percent |
| Adjusted Content Impression Share Old | Adjusted Display Impression Share |
| Adjusted Search Impression Share | Adjusted Search Impression Share 10 Percent |
| Adjusted Search Impression Share 5 Percent | Adjusted Search Impression Share Old |
| Average Video 100% Completes | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Daily Content Impr. share | Avg. Daily Cost |
| Avg. Daily Display Impr. Share | Avg. Daily Search Impr. Share |
| Bid Strategy ID | Bid Strategy Type |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost Per View-Through Conversion |
| Conversion Rate | Conversions |
| Cost | Cost Per Conversion |
| Cost Per View-Through Conversion | Currency |
| Date | Default max. CPC |
| Engagements | Hour of Day |
| Impressions | Interactions |
| Max. CPM | Max. CPV |
| Network | Phone calls |
| Phone impressions | Possible Content Impressions |
| Possible Display Impressions | Possible Search Impressions |
| Relative CTR% | Time Zone |
| Total conv. value | Video View Rate |
| Video Views | View-through conv. |
| Account ID | Account Name |
| Ad Group | Ad Group ID |
| Ad Group Label IDs | Ad Group Labels |
| Ad Group State | Ad Group Tracking URL Template |
| All Conv. | All Conv. Rate |
| Average Video 100% Completes | Average Video 25% Completes |
| Average Video 50% Completes | Average Video 75% Completes |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Daily Cost | CTR |
| Campaign End Date | Campaign ID |
| Campaign Label IDs | Campaign Labels |
| Campaign Name | Campaign Serving Status |
| Campaign Start Date | Campaign State |
| Campaign Subtype | Campaign Tracking URL Template |
| Campaign Type | Clicks |
| Client Avg. Daily Cost | Client Cost |
| Client Cost Per Conversion | Client Cost per All Conv. |
| Conversion Rate | Conversions |
| Cost | Cost / All Conv. |
| Cost Per All Conv. | Currency |
| Date | Day |
| DayOfWeek | Device |
| Engagement Rate | Engagements |
| Impressions | Month |
| MonthOfYear | Network |
| Preview | Preview URL |
| Quarter | Time Zone |
| Total conv. value | Video Channel ID |
| Video Duration (seconds) | Video ID |
| Video Title | Video View Rate |
| Video Views | Week |
| Year |
| Account ID | Account Name |
| Active View measurable cost | Active View measurable impr. |
| Active View viewable impressions | Ad Group |
| Ad Group ID | Ad Group Label IDs |
| Ad Group Labels | Ad Group State |
| Ad Group Tracking URL Template | All Conv. |
| All Conv. Rate | All Conv. Value |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Client CPC |
| Avg. Client CPM | Avg. Client CPV |
| Avg. Cost | Avg. Daily Cost |
| CTR | Campaign End Date |
| Campaign ID | Campaign Label IDs |
| Campaign Labels | Campaign Name |
| Campaign Serving Status | Campaign Start Date |
| Campaign State | Campaign Subtype |
| Campaign Tracking URL Template | Campaign Type |
| Clicks | Client Avg. Daily Cost |
| Client Cost | Client Cost per All Conv. |
| Conversions | Cost |
| Cost Per All Conv. | Cross-device conv. |
| Currency | Date |
| Engagements | Impressions |
| Interactions | Network |
| Placement | Placement Display Name |
| Placement Type | Resource |
| Target URL | Time Zone |
| Total conv. value | Video View Rate |
| Video Views |
| % New Sessions | Accent color (multi asset responsive display) |
| Accent color (responsive) | Accessible Bidding Strategy |
| Account | Account Status |
| Action Items | Active View CTR |
| Active View Impressions | Active View Measurable Cost |
| Active View Measurable Impr. | Active View Measurable Impr. / Impr. |
| Active View Viewable Impr. / Measurable Impr. | Ad |
| Ad App Engagement Ad Descriptions | Ad App Engagement Ad Headlines |
| Ad App Engagement Ad Images | Ad App Engagement Ad Videos |
| Ad App Pre Registration Ad Descriptions | Ad App Pre Registration Ad Headlines |
| Ad App Pre Registration Ad Images | Ad App Pre Registration Ad Youtube Videos |
| Ad Audience Setting Use Audience Grouped? | Ad Call Ad Business Name |
| Ad Call Ad Call Tracked? | Ad Call Ad Conversion Action |
| Ad Call Ad Conversion Reporting State | Ad Call Ad Country Code |
| Ad Call Ad Description1 | Ad Call Ad Description2 |
| Ad Call Ad Disable Call Conversion? | Ad Call Ad Headline1 |
| Ad Call Ad Headline2 | Ad Call Ad Path1 |
| Ad Call Ad Path2 | Ad Call Ad Phone Number Verification Url |
| Ad Campaign | Ad Destination Type |
| Ad Discovery Carousel Ad Business Name | Ad Discovery Carousel Ad Call To Action Text |
| Ad Discovery Carousel Ad Carousel Cards | Ad Discovery Carousel Ad Description |
| Ad Discovery Carousel Ad Headline | Ad Discovery Carousel Ad Logo Image |
| Ad Discovery Multi Asset Ad Business Name | Ad Discovery Multi Asset Ad Call To Action Text |
| Ad Discovery Multi Asset Ad Descriptions | Ad Discovery Multi Asset Ad Headlines |
| Ad Discovery Multi Asset Ad Lead Form Only? | Ad Discovery Multi Asset Ad Logo Images |
| Ad Discovery Multi Asset Ad Marketing Images | Ad Discovery Multi Asset Ad Portrait Marketing Images |
| Ad Discovery Multi Asset Ad Square Marketing Images | Ad Display Upload Ad Display Upload Product Type |
| Ad Display Upload Ad Media Bundle | Ad Excluded Parent Asset Field Types |
| Ad Expanded Dynamic Search Ad Description2 | Ad Expanded Text Ad Description |
| Ad Final App Urls | Ad Final Url Suffix |
| Ad Group | Ad Group Ad Group |
| Ad Group Ad Resource Name | Ad Group Labels |
| Ad Headline | Ad Hotel Ad |
| Ad Image Ad Preview Image Url | Ad Image Ad Preview Pixel Height |
| Ad Image Ad Preview Pixel Width | Ad Labels |
| Ad Legacy App Install Ad | Ad Legacy Responsive Display Ad Description |
| Ad Local Ad Call To Actions | Ad Local Ad Descriptions |
| Ad Local Ad Headlines | Ad Local Ad Logo Images |
| Ad Local Ad Marketing Images | Ad Local Ad Path1 |
| Ad Local Ad Path2 | Ad Local Ad Videos |
| Ad Name | Ad Network Type |
| Ad Preview | Ad Resource Name |
| Ad Responsive Display Ad Control Spec Enable Asset Enhancements? | Ad Responsive Display Ad Control Spec Enable Autogen Video? |
| Ad Serving Optimization Status | Ad Shopping Comparison Listing Ad Headline |
| Ad Shopping Product Ad | Ad Shopping Smart Ad |
| Ad Smart Campaign Ad Descriptions | Ad Smart Campaign Ad Headlines |
| Ad State | Ad Target Cpa Micros |
| Ad Target Cpm Micros | Ad Target Roas |
| Ad Text Ad Description1 | Ad Text Ad Description2 |
| Ad Travel Ad | Ad Url Collections |
| Ad Video Ad Bumper Action Button Label | Ad Video Ad Bumper Action Headline |
| Ad Video Ad Bumper Companion Banner Asset | Ad Video Ad In Feed Description1 |
| Ad Video Ad In Feed Description2 | Ad Video Ad In Feed Headline |
| Ad Video Ad In Feed Thumbnail | Ad Video Ad In Stream Action Button Label |
| Ad Video Ad In Stream Action Headline | Ad Video Ad In Stream Companion Banner Asset |
| Ad Video Ad Non Skippable Action Button Label | Ad Video Ad Non Skippable Action Headline |
| Ad Video Ad Non Skippable Companion Banner Asset | Ad Video Ad Out Stream Description |
| Ad Video Ad Out Stream Headline | Ad Video Ad Video Asset |
| Ad Video Responsive Ad Breadcrumb1 | Ad Video Responsive Ad Breadcrumb2 |
| Ad Video Responsive Ad Call To Actions | Ad Video Responsive Ad Companion Banners |
| Ad Video Responsive Ad Descriptions | Ad Video Responsive Ad Headlines |
| Ad Video Responsive Ad Long Headlines | Ad Video Responsive Ad Videos |
| Ad format preference (multi asset responsive display) | Ad format preference (responsive) |
| Ad group ID | Ad group state |
| Ad group type | Ad relevance |
| Ad rotation mode | Ad strength |
| Age Range State | Airport |
| Aligned Bidding Strategy ID | Aligned Campaign Budget ID |
| All Conv. | All Conv. (by Conv. Time) |
| All Conv. Rate | All Conv. Value |
| All Conv. Value (by Conv. Time) | All Conv. Value Per Cost |
| Allow flexible color (multi asset responsive display) | Allow flexible color (responsive) |
| App Campaign Setting App Id | App Campaign Setting App Store |
| App Campaign Setting Bidding Strategy Goal Type | App ID |
| App Installs | Approval Status |
| Area of Interest City | Area of Interest Country |
| Area of Interest Metro | Area of Interest Most Specific Location |
| Area of Interest Region | Asset (Asset Interaction Target) |
| Asset Field Type | Asset Performance Label |
| Asset Pinned Field | Asset linked to Latest Version of Ad? |
| Associated Campaign | Attr. Conv. (current model) |
| Attr. Conv. / Total Interactions | Attr. Conv. Value / Cost |
| Attr. Conv. Value from Interactions / Total Interactions | Attribution Model |
| Attribution Model Status | Audience Setting Use Audience Grouped? |
| Auto tagging enabled | Auto-applied ad suggestion |
| Average Target CPA Micros | Average Target Roas |
| Avg. CPC | Avg. CPE |
| Avg. CPM | Avg. CPV |
| Avg. Cost | Avg. Cost of Viewable Impr. |
| Avg. Imp Freq / User | Avg. Session Duration (seconds) |
| Base Ad group ID | Base Campaign ID |
| Benchmark CTR | Benchmark Max. CPC |
| Bid Strategy ID | Bid Strategy Name |
| Bid Strategy Type | Bid adj. |
| Bid limit (Maximize clicks) | Bidding Strategy Currency Code |
| Bidding Strategy Effective Currency Code | Bidding Strategy Enhanced CPC |
| Bidding Strategy Maximize Conversion Value CPC Bid Ceiling Micros | Bidding Strategy Maximize Conversion Value CPC Bid Floor Micros |
| Bidding Strategy Maximize Conversion Value Target Roas | Bidding Strategy Maximize Conversions CPC Bid Ceiling Micros |
| Bidding Strategy Maximize Conversions CPC Bid Floor Micros | Bidding Strategy Status |
| Bidding Strategy System Status | Bidding Strategy Target Impression Share CPC Bid Ceiling Micros |
| Bidding Strategy Target Impression Share Location | Bidding Strategy Target Impression Share Location Fraction Micros |
| Bounce Rate | Budget |
| Budget Campaign Association Status | Budget ID |
| Budget explicitly shared | Budget period |
| Business name | Business name (multi asset responsive display) |
| CTR | Call Conv. Action |
| Call Conv. Reporting Enabled? | Call Duration (Sec) |
| Call End Time | Call Start Time |
| Call Status | Call Tracking Display Location |
| Call duration | Call to action text (multi asset responsive display) |
| Call to action text (responsive) | Call-only ad phone number |
| Caller Area Code | Caller Country Code |
| Caller Type | Campaign |
| Campaign Budget Delivery Method | Campaign Budget ID |
| Campaign Budget Status | Campaign Budget Type |
| Campaign Campaign Group | Campaign Count |
| Campaign Excluded Parent Asset Set Types | Campaign Group ID |
| Campaign Group Status | Campaign ID |
| Campaign Labels | Campaign Optimization Score |
| Campaign Primary Status | Campaign Primary Status Resons |
| Campaign Resource Name | Campaign Shopping Setting Feed Label |
| Campaign Subtype | Campaign Target Location |
| Campaign Trial Type | Campaign Type |
| Campaign Url Custom Parameters | Campaign serving status |
| Campaign state | Campaigns Using a Budget |
| Can manage clients | Category Bids |
| City | Click Share |
| Click View Ad Group Ad | Click View Keyword |
| Click to Call (All Conversions from Location Asset) | Click to Call (All Conversions) |
| Click to Call (View Through Conversions from Location Asset) | Click type |
| Clicks | Client name |
| Combined Approval status | Combined Clicks |
| Combined Clicks/Query | Combined Queries |
| Commission Commission Rate Micros | Content Impr. Share |
| Content Lost IS (Budget) | Content Lost IS (Rank) |
| Content Network Bid Dimension | Conv. Action Primary for Goal? |
| Conv. Created and Managed At | Conv. Rate |
| Conv. Value (by Conv. Time) | Conv. Value (current model) |
| Conv. Value / Cost | Conv. Value from Interactions / Total Interactions |
| Conversion Action Category | Conversion Action ID |
| Conversion Action Status | Conversion Action Type |
| Conversion Origin | Conversion Tracker Id |
| Conversion Tracking ID | Conversion Tracking Status |
| Conversion name | Conversions |
| Conversions (by Conv. time) | Conversions (iOS SK and Ad Network) |
| Conversions Counting Type | Cost |
| Cost / All Conv. | Cost / Conv. |
| Cost / Conv. (current model) | Count |
| Creative Final Mobile URL | Creative Final URL |
| Creative ID | Creative Tracking URL Template |
| Creative URL Custom Parameter | Criterion ID |
| Criterion serving status | Cross-Device Conv. |
| Currency Code (Account) | Custom Audience Description |
| Custom Audience ID | Custom Audience Members |
| Custom Audience Status | Custom Audience Type |
| Custom Conversion Goal Actions | Custom Conversion Goal ID |
| Custom Conversion Goal Status | Custom parameter |
| Customer Accepted Data Terms? | Customer ID |
| Customer Opted for Enhanced Conv. for Leads? | Customer has Partners Program Badge? |
| Customer's Manager Conv. Tracking ID | Date |
| Default Conversion Action Value | Default Currency Code |
| Default max. CPC | Description |
| Description line 1 | Description line 2 |
| Descriptions (multi asset responsive display) | Device |
| Device preference | Directions (All Conversions from Location Asset) |
| Directions (All Conversions) | Directions (View Through Conversions from Location Asset) |
| Display URL | Dynamic Search Ads Setting Domain Name |
| Dynamic Search Ads Setting Feeds | Dynamic Search Ads Setting Language Code |
| Dynamic Search Ads Setting Use Supplied Urls Only? | Dynamically generated Headline |
| Effective Cpc Bid Micros | Effective Target Cpa Micros |
| Effective Target ROAS | Eligible Impressions from Location Asset Store Reach |
| Enable Reporting of Phone Call Events? | End date |
| Engagement Rate | Engagements |
| Enhanced CPC enabled | Est. add. clicks/wk (first position bid) |
| Est. add. cost/wk (first position bid) | Event Name (Third Party App) |
| Excluded Parent Asset Field Types | Excluded Parent Asset Set Types? |
| Expanded Dynamic Search Ad Description 2 | Expanded Text Ad Description 2 |
| Expanded Text Ad Headline 3 | Expected ClickThrough Rate (hist.) |
| Expected clickthrough rate | Final URL |
| Final URL List | Final URL suffix |
| Firebase Conv. Event Name | Firebase Project ID |
| First page CPC | First position CPC |
| Frequency Caps | Gender State |
| Geo Target Canton | Geo Target County |
| Geo Target District | Geo Target Postal Code |
| Geo Target Province | Geo Target State |
| Geo Target Type Setting Negative Geo Target Type | Geo Target Type Setting Positive Geo Target Type |
| Gmail Clicks to Website | Gmail Forwards |
| Gmail Saves | Google Tag |
| Has recommended Budget | Headline 1 |
| Headline 2 | Headlines (multi asset responsive display) |
| Historical Creative Quality Score | Historical landing Page Exp Quality |
| Hotel Date Selection Type | Hotel Property Asset Set |
| Hotel Setting Hotel Center Id | ID |
| Image Ad URL | Image Asset Auto Migration Done Date Time |
| Image Asset Auto Migration Done? | Image Height |
| Image ID (responsive) | Image Mime Type |
| Image Width | Image ad name |
| Images (multi asset responsive display) | Impr. (Abs. Top) |
| Impr. (Abs. Top) % | Impr. (Top) |
| Impr. (Top) % | Impressions |
| In-App Actions | Include in 'Conversions' metric? |
| Interaction Event Types | Interaction Rate |
| Interaction Type | Interactions |
| Invalid Click Rate | Invalid Clicks |
| Is Interaction on an Asset? | Is negative |
| Is restricting | Keyword ID |
| Keyword Info Text | Keyword Match type |
| Keyword State | Landing page experience |
| Landscape logo ID (responsive) | Landscape logos (multi asset responsive display) |
| Local Campaign Setting Location Source Type | Location Asset Auto Migration Done Date Time |
| Location Asset Auto Migration Done? | Location City |
| Location Country | Location Metro |
| Location type | Logo ID (responsive) |
| Logos (multi asset responsive display) | Long headline |
| Long headline (multi asset responsive display) | Lookback Window Days (Click Through Conversions) |
| Lookback Window Days (View Through Conversions) | Lower Bid limit (Target CPA) |
| Lower Bid limit (Target ROAS) | Main color (multi asset responsive display) |
| Main color (responsive) | Manual CPA Bidding Strategy |
| Manual Cpm | Manual Cpv |
| Max CPC source | Max CPM Source |
| Max. CPM | Max. CPV |
| Menu (All Conversions from Location Asset) | Menu (All Conversions) |
| Menu (View Through Conversions from Location Asset) | Metro area |
| Mobile App Vendor | Mobile final URL |
| Most specific location | Network Settings Target Content Network? |
| Network Settings Target Google Search? | Network Settings Target Partner Search Network? |
| Network Settings Target Search Network? | Non-Removed Campaigns |
| Optimization Goal Setting Optimization Goal Types | Optimization Score Weight of Customer |
| Optimization Score of Customer | Optimized Targeting Enabled? |
| Order (All Conversions from Location Asset) | Order (All Conversions) |
| Order (View Through Conversions from Location Asset) | Organic Clicks |
| Organic Clicks (Publisher) | Organic Clicks Per Query |
| Organic Listings | Organic Listings/Query |
| Organic Queries | Other Engagement (All Conversions from Location Asset) |
| Other Engagement (All Conversions) | Other Engagement (View Through Conversions from Location Asset) |
| Owner defined Conv. Action | PTR |
| Page Number | Page URL |
| Pages / Session | Parent Criterion ID |
| Path 1 | Path 2 |
| Payment Mode | Payment Mode Failure Reason |
| Percent Cpc Bid Micros | Percent Cpc Cpc Bid Ceiling Micros |
| Percent Cpc Enhanced Cpc Enabled? | Performance Max Upgrade Status |
| Performax Max Campaign | Phone Calls |
| Phone Impressions | Policy Approval Status |
| Policy Summary Review Status | Policy Topic Entries |
| Position of the Ad | Pre Upgrade Campaign |
| Price prefix (multi asset responsive display) | Price prefix (responsive) |
| Product Aggregator ID | Product Bidding Cat. (1st level) |
| Product Bidding Cat. (2nd level) | Product Bidding Cat. (3rd level) |
| Product Bidding Cat. (4th level) | Product Bidding Cat. (5th level) |
| Product Brand | Product Channel |
| Product Channel Exclusivity | Product Condition |
| Product Custom Attr. 0 | Product Custom Attr. 1 |
| Product Custom Attr. 2 | Product Custom Attr. 3 |
| Product Custom Attr. 4 | Product Item ID |
| Product Language | Product Merchant ID |
| Product Store ID | Product type (1st level) |
| Product type (2nd level) | Product type (3rd level) |
| Product type (4th level) | Product type (5th level) |
| Promotion text (multi asset responsive display) | Promotion text (responsive) |
| Property ID | Property Name |
| Purchased Clicks (Publisher) | Qual. Score (hist.) |
| Quality score | Query Added to Targeted Keywords? |
| Query Matches Negative Keyword? | Query Matches Negative URL? |
| Real Time Bidding Setting Opt In? | Recommended Budget amount |
| Region | Region Location |
| Relative CTR | Responsive Search Ad descriptions |
| Responsive Search Ad headlines | Responsive Search Ad path 1 |
| Responsive Search Ad path 2 | Search Abs. Top IS |
| Search Exact Match IS | Search Impr. Share |
| Search Lost Abs. Top IS (Budget) | Search Lost Abs. Top IS (Rank) |
| Search Lost IS (Budget) | Search Lost IS (Rank) |
| Search Lost Top IS (Budget) | Search Lost Top IS (Rank) |
| Search Result Type | Search Term Status |
| Search Term View Ad Group | Search Terms Match Type |
| Search Top Impression Share | Segments Keyword Info Match Type |
| Segments Keyword Info Text | Selective Optimization Conversion Actions |
| Shopping Setting Campaign Priority | Shopping Setting Enable Local? |
| Shopping Setting Merchant Id | Shopping Setting Use Vehicle Inventory? |
| Short headline | Smart Campaign |
| Snippet for Tracking Conv. | Square image ID (responsive) |
| Square images (multi asset responsive display) | Start date |
| Store Visits (All Conversions from Location Asset) | Store Visits (All Conversions) |
| Store Visits (View Through Conversions from Location Asset) | Store Website (All Coversions) |
| System managed Entity Source | Target CPA |
| Target CPA Micros | Target CPA source |
| Target Cpa Cpc Bid Ceiling Micros | Target Cpa Cpc Bid Floor Micros |
| Target Cpa Target Cpa Micros | Target Cpm Target Frequency Goal Target Count |
| Target Cpm Target Frequency Goal Time Unit | Target Impression Share Cpc Bid Ceiling Micros |
| Target Impression Share Location | Target Impression Share Location Fraction Micros |
| Target ROAS | Target ROAS (Maximize Conversion Value) |
| Target ROAS Source | Target Roas Cpc Bid Ceiling Micros |
| Target Roas Cpc Bid Floor Micros | Target Roas Target Roas |
| Target Spend Cpc Bid Ceiling Micros | Target Spend Target Spend Micros |
| Target spend (Maximize clicks) | Targeting Setting Target Restrictions |
| Test account | Third Party App Analytics provider |
| Time zone | Top of page CPC |
| Total Budget amount | Total Conv. Value |
| Tracking Setting Tracking Url | Tracking template |
| Travel Campaign Settings Travel Account Id | URL |
| Universal App Ad descriptions | Universal App Ad headlines |
| Universal App Ad html5 media bundles | Universal App Ad images |
| Universal App Ad mandatory ad text | Universal App Ad youTube videos |
| Unknown Clicks (Publisher) | Upper Bid limit (Target CPA) |
| Upper Bid limit (Target ROAS) | Url Expansion Opt Out? |
| Use default Value? | User List |
| Value / All Conv. | Value / Conv. |
| Value / Conv. (by Conv. Time) | Value / Conv. (current model) |
| Value / all Conv. (by Conv. Time) | Value Per Interaction |
| Vanity Pharma Vanity Pharma Display Url Mode | Vanity Pharma Vanity Pharma Text |
| Vertical ID | Video Brand Safety Suitability |
| Video Channel Id | Video Duration |
| Video Id | Video Played to 100% |
| Video Played to 25% | Video Played to 50% |
| Video Played to 75% | Video View Rate |
| Video Views | View-Through Conv. |
| Webpage | Website (All Conversions from Location Asset) |
| Website (View Through Conversions from Location Asset) | Weekly Clicks (Estimate Change) |
| Weekly Cost Micros (Estimate Change) | Weekly Views (Estimate Change) |
| Weekly interactions (Estimate Change) | Youtube videos (multi asset responsive display) |
| Account Status | Active View CTR |
| Active View Impressions | Active View Measurable Cost |
| Active View Measurable Impr. | Active View Measurable Impr. / Impr. |
| Active View Viewable Impr. / Measurable Impr. | Ad Network Type |
| All Conv. | All Conv. (by Conv. Time) |
| All Conv. Rate | All Conv. Value |
| All Conv. Value (by Conv. Time) | Auto tagging enabled |
| Avg. CPC | Avg. CPE |
| Avg. CPM | Avg. CPV |
| Avg. Cost | Avg. Cost of Viewable Impr. |
| CTR | Call Conv. Action |
| Call Conv. Reporting Enabled? | Can manage clients |
| Click type | Clicks |
| Client name | Content Impr. Share |
| Content Lost IS (Budget) | Content Lost IS (Rank) |
| Conv. Created and Managed At | Conv. Rate |
| Conv. Value (by Conv. Time) | Conversion Tracking ID |
| Conversion Tracking Status | Conversions |
| Conversions (by Conv. time) | Conversions (iOS SK and Ad Network) |
| Cost | Cost / All Conv. |
| Cost / Conv. | Cross-Device Conv. |
| Currency Code (Account) | Customer Accepted Data Terms? |
| Customer ID | Customer Opted for Enhanced Conv. for Leads? |
| Customer has Partners Program Badge? | Customer's Manager Conv. Tracking ID |
| Date | Device |
| Enable Reporting of Phone Call Events? | Engagement Rate |
| Engagements | Final URL suffix |
| Google Tag | Image Asset Auto Migration Done Date Time |
| Image Asset Auto Migration Done? | Impr. (Abs. Top) |
| Impr. (Abs. Top) % | Impr. (Top) |
| Impr. (Top) % | Impressions |
| Interaction Rate | Interactions |
| Invalid Click Rate | Invalid Clicks |
| Location Asset Auto Migration Done Date Time | Location Asset Auto Migration Done? |
| Optimization Score Weight of Customer | Optimization Score of Customer |
| Payment Mode Failure Reason | Position of the Ad |
| Search Exact Match IS | Search Impr. Share |
| Search Lost IS (Budget) | Search Lost IS (Rank) |
| Test account | Time zone |
| Total Conv. Value | Tracking template |
| Value / All Conv. | Value / Conv. |
| Value / Conv. (by Conv. Time) | Value / all Conv. (by Conv. Time) |
| Video View Rate | Video Views |
| View-Through Conv. |
| Ad | Ad Network Type |
| All Conv. | All Conv. Value |
| All Conv. Value Per Cost | App Installs |
| Asset Field Type | Asset Performance Label |
| Asset Pinned Field | Asset linked to Latest Version of Ad? |
| Avg. CPC | CTR |
| Clicks | Combined Approval status |
| Conv. Value / Cost | Conversion Tracker Id |
| Conversions | Cost |
| Cost / All Conv. | Cost / Conv. |
| Date | Impressions |
| In-App Actions | Position of the Ad |
| Total Conv. Value | Value / All Conv. |
| Value / Conv. | View-Through Conv. |
| % New Sessions | Account |
| Account Status | Active View CTR |
| Active View Impressions | Active View Measurable Cost |
| Active View Measurable Impr. | Active View Measurable Impr. / Impr. |
| Active View Viewable Impr. / Measurable Impr. | Ad Audience Setting Use Audience Grouped? |
| Ad Campaign | Ad Destination Type |
| Ad Excluded Parent Asset Field Types | Ad Group |
| Ad Group Labels | Ad Network Type |
| Ad Resource Name | Ad Target Cpa Micros |
| Ad Target Cpm Micros | Ad Target Roas |
| Ad group ID | Ad group state |
| Ad group type | Ad rotation mode |
| All Conv. | All Conv. (by Conv. Time) |
| All Conv. Rate | All Conv. Value |
| All Conv. Value (by Conv. Time) | Asset (Asset Interaction Target) |
| Attr. Conv. (current model) | Avg. CPC |
| Avg. CPE | Avg. CPM |
| Avg. CPV | Avg. Cost |
| Avg. Cost of Viewable Impr. | Avg. Session Duration (seconds) |
| Base Ad group ID | Base Campaign ID |
| Bid Strategy ID | Bid Strategy Name |
| Bid Strategy Type | Bounce Rate |
| CTR | Campaign |
| Campaign ID | Campaign state |
| Click type | Clicks |
| Client name | Content Impr. Share |
| Content Lost IS (Rank) | Content Network Bid Dimension |
| Conv. Rate | Conv. Value (by Conv. Time) |
| Conv. Value (current model) | Conversion Tracker Id |
| Conversion name | Conversions |
| Conversions (by Conv. time) | Cost |
| Cost / All Conv. | Cost / Conv. |
| Cost / Conv. (current model) | Cross-Device Conv. |
| Currency Code (Account) | Custom parameter |
| Customer ID | Date |
| Default max. CPC | Device |
| Effective Cpc Bid Micros | Effective Target Cpa Micros |
| Effective Target ROAS | Engagement Rate |
| Engagements | Enhanced CPC enabled |
| Excluded Parent Asset Set Types? | Final URL suffix |
| Gmail Clicks to Website | Gmail Forwards |
| Gmail Saves | Impr. (Abs. Top) |
| Impr. (Abs. Top) % | Impr. (Top) |
| Impr. (Top) % | Impressions |
| Interaction Rate | Interactions |
| Is Interaction on an Asset? | Is restricting |
| Max. CPM | Max. CPV |
| Optimized Targeting Enabled? | PTR |
| Pages / Session | Percent Cpc Bid Micros |
| Phone Calls | Phone Impressions |
| Position of the Ad | Relative CTR |
| Search Abs. Top IS | Search Exact Match IS |
| Search Impr. Share | Search Lost Abs. Top IS (Budget) |
| Search Lost Abs. Top IS (Rank) | Search Lost IS (Rank) |
| Search Lost Top IS (Budget) | Search Lost Top IS (Rank) |
| Search Top Impression Share | Target CPA source |
| Target ROAS Source | Time zone |
| Total Conv. Value | Tracking template |
| Value / All Conv. | Value / Conv. |
| Value / Conv. (by Conv. Time) | Value / Conv. (current model) |
| Value / all Conv. (by Conv. Time) | Video Played to 100% |
| Video Played to 25% | Video Played to 50% |
| Video Played to 75% | Video View Rate |
| Video Views | View-Through Conv. |
| % New Sessions | Accent color (multi asset responsive display) |
| Accent color (responsive) | Account |
| Account Status | Action Items |
| Active View CTR | Active View Impressions |
| Active View Measurable Cost | Active View Measurable Impr. |
| Active View Measurable Impr. / Impr. | Active View Viewable Impr. / Measurable Impr. |
| Ad App Engagement Ad Descriptions | Ad App Engagement Ad Headlines |
| Ad App Engagement Ad Images | Ad App Engagement Ad Videos |
| Ad App Pre Registration Ad Descriptions | Ad App Pre Registration Ad Headlines |
| Ad App Pre Registration Ad Images | Ad App Pre Registration Ad Youtube Videos |
| Ad Call Ad Business Name | Ad Call Ad Call Tracked? |
| Ad Call Ad Conversion Action | Ad Call Ad Conversion Reporting State |
| Ad Call Ad Country Code | Ad Call Ad Description1 |
| Ad Call Ad Description2 | Ad Call Ad Disable Call Conversion? |
| Ad Call Ad Headline1 | Ad Call Ad Headline2 |
| Ad Call Ad Path1 | Ad Call Ad Path2 |
| Ad Call Ad Phone Number Verification Url | Ad Destination Type |
| Ad Discovery Carousel Ad Business Name | Ad Discovery Carousel Ad Call To Action Text |
| Ad Discovery Carousel Ad Carousel Cards | Ad Discovery Carousel Ad Description |
| Ad Discovery Carousel Ad Headline | Ad Discovery Carousel Ad Logo Image |
| Ad Discovery Multi Asset Ad Business Name | Ad Discovery Multi Asset Ad Call To Action Text |
| Ad Discovery Multi Asset Ad Descriptions | Ad Discovery Multi Asset Ad Headlines |
| Ad Discovery Multi Asset Ad Lead Form Only? | Ad Discovery Multi Asset Ad Logo Images |
| Ad Discovery Multi Asset Ad Marketing Images | Ad Discovery Multi Asset Ad Portrait Marketing Images |
| Ad Discovery Multi Asset Ad Square Marketing Images | Ad Display Upload Ad Display Upload Product Type |
| Ad Display Upload Ad Media Bundle | Ad Expanded Dynamic Search Ad Description2 |
| Ad Expanded Text Ad Description | Ad Final App Urls |
| Ad Final Url Suffix | Ad Group |
| Ad Group Ad Group | Ad Group Ad Resource Name |
| Ad Headline | Ad Hotel Ad |
| Ad Image Ad Preview Image Url | Ad Image Ad Preview Pixel Height |
| Ad Image Ad Preview Pixel Width | Ad Labels |
| Ad Legacy App Install Ad | Ad Legacy Responsive Display Ad Description |
| Ad Local Ad Call To Actions | Ad Local Ad Descriptions |
| Ad Local Ad Headlines | Ad Local Ad Logo Images |
| Ad Local Ad Marketing Images | Ad Local Ad Path1 |
| Ad Local Ad Path2 | Ad Local Ad Videos |
| Ad Name | Ad Network Type |
| Ad Preview | Ad Responsive Display Ad Control Spec Enable Asset Enhancements? |
| Ad Responsive Display Ad Control Spec Enable Autogen Video? | Ad Shopping Comparison Listing Ad Headline |
| Ad Shopping Product Ad | Ad Shopping Smart Ad |
| Ad Smart Campaign Ad Descriptions | Ad Smart Campaign Ad Headlines |
| Ad State | Ad Text Ad Description1 |
| Ad Text Ad Description2 | Ad Travel Ad |
| Ad Url Collections | Ad Video Ad Bumper Action Button Label |
| Ad Video Ad Bumper Action Headline | Ad Video Ad Bumper Companion Banner Asset |
| Ad Video Ad In Feed Description1 | Ad Video Ad In Feed Description2 |
| Ad Video Ad In Feed Headline | Ad Video Ad In Feed Thumbnail |
| Ad Video Ad In Stream Action Button Label | Ad Video Ad In Stream Action Headline |
| Ad Video Ad In Stream Companion Banner Asset | Ad Video Ad Non Skippable Action Button Label |
| Ad Video Ad Non Skippable Action Headline | Ad Video Ad Non Skippable Companion Banner Asset |
| Ad Video Ad Out Stream Description | Ad Video Ad Out Stream Headline |
| Ad Video Ad Video Asset | Ad Video Responsive Ad Breadcrumb1 |
| Ad Video Responsive Ad Breadcrumb2 | Ad Video Responsive Ad Call To Actions |
| Ad Video Responsive Ad Companion Banners | Ad Video Responsive Ad Descriptions |
| Ad Video Responsive Ad Headlines | Ad Video Responsive Ad Long Headlines |
| Ad Video Responsive Ad Videos | Ad format preference (multi asset responsive display) |
| Ad format preference (responsive) | Ad group ID |
| Ad group state | Ad strength |
| All Conv. | All Conv. (by Conv. Time) |
| All Conv. Rate | All Conv. Value |
| All Conv. Value (by Conv. Time) | Allow flexible color (multi asset responsive display) |
| Allow flexible color (responsive) | Attr. Conv. (current model) |
| Auto-applied ad suggestion | Avg. CPC |
| Avg. CPE | Avg. CPM |
| Avg. CPV | Avg. Cost |
| Avg. Cost of Viewable Impr. | Avg. Session Duration (seconds) |
| Base Ad group ID | Base Campaign ID |
| Bounce Rate | Business name |
| Business name (multi asset responsive display) | CTR |
| Call to action text (multi asset responsive display) | Call to action text (responsive) |
| Call-only ad phone number | Campaign |
| Campaign ID | Campaign state |
| Click type | Clicks |
| Client name | Combined Approval status |
| Conv. Rate | Conv. Value (by Conv. Time) |
| Conv. Value (current model) | Conversions |
| Conversions (by Conv. time) | Cost |
| Cost / All Conv. | Cost / Conv. |
| Cost / Conv. (current model) | Creative Final Mobile URL |
| Creative Final URL | Creative Tracking URL Template |
| Creative URL Custom Parameter | Criterion ID |
| Cross-Device Conv. | Currency Code (Account) |
| Customer ID | Date |
| Description | Description line 1 |
| Description line 2 | Descriptions (multi asset responsive display) |
| Device | Device preference |
| Display URL | Engagement Rate |
| Engagements | Expanded Dynamic Search Ad Description 2 |
| Expanded Text Ad Description 2 | Expanded Text Ad Headline 3 |
| Gmail Clicks to Website | Gmail Forwards |
| Gmail Saves | Headline 1 |
| Headline 2 | Headlines (multi asset responsive display) |
| ID | Image Ad URL |
| Image Height | Image ID (responsive) |
| Image Mime Type | Image Width |
| Image ad name | Images (multi asset responsive display) |
| Impr. (Abs. Top) | Impr. (Abs. Top) % |
| Impr. (Top) | Impr. (Top) % |
| Impressions | Interaction Rate |
| Interactions | Landscape logo ID (responsive) |
| Landscape logos (multi asset responsive display) | Logo ID (responsive) |
| Logos (multi asset responsive display) | Long headline |
| Long headline (multi asset responsive display) | Main color (multi asset responsive display) |
| Main color (responsive) | Pages / Session |
| Path 1 | Path 2 |
| Policy Approval Status | Policy Summary Review Status |
| Policy Topic Entries | Position of the Ad |
| Price prefix (multi asset responsive display) | Price prefix (responsive) |
| Promotion text (multi asset responsive display) | Promotion text (responsive) |
| Responsive Search Ad descriptions | Responsive Search Ad headlines |
| Responsive Search Ad path 1 | Responsive Search Ad path 2 |
| Segments Keyword Info Match Type | Segments Keyword Info Text |
| Short headline | Square image ID (responsive) |
| Square images (multi asset responsive display) | System managed Entity Source |
| Time zone | Total Conv. Value |
| Universal App Ad descriptions | Universal App Ad headlines |
| Universal App Ad html5 media bundles | Universal App Ad images |
| Universal App Ad mandatory ad text | Universal App Ad youTube videos |
| Value / All Conv. | Value / Conv. |
| Value / Conv. (by Conv. Time) | Value / Conv. (current model) |
| Value / all Conv. (by Conv. Time) | Video Played to 100% |
| Video Played to 25% | Video Played to 50% |
| Video Played to 75% | Video View Rate |
| Video Views | View-Through Conv. |
| Youtube videos (multi asset responsive display) |
| Account | Account Status |
| Active View CTR | Active View Impressions |
| Active View Measurable Cost | Active View Measurable Impr. |
| Active View Measurable Impr. / Impr. | Active View Viewable Impr. / Measurable Impr. |
| Ad Group | Ad Network Type |
| Ad group ID | Ad group state |
| Age Range State | All Conv. |
| All Conv. Rate | All Conv. Value |
| All Conv. Value Per Cost | Avg. CPC |
| Avg. CPE | Avg. CPM |
| Avg. CPV | Avg. Cost |
| Avg. Cost of Viewable Impr. | Base Ad group ID |
| Base Campaign ID | Bid Strategy ID |
| Bid Strategy Name | Bid Strategy Type |
| Bid adj. | CTR |
| Campaign | Campaign ID |
| Campaign state | Click type |
| Clicks | Client name |
| Conv. Rate | Conversions |
| Cost | Cost / All Conv. |
| Cost / Conv. | Cross-Device Conv. |
| Currency Code (Account) | Custom parameter |
| Customer ID | Date |
| Default max. CPC | Device |
| Engagement Rate | Engagements |
| Final URL List | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| ID | Impressions |
| Interaction Event Types | Interaction Rate |
| Interactions | Is negative |
| Is restricting | Max CPC source |
| Max CPM Source | Max. CPM |
| Mobile final URL | Time zone |
| Total Conv. Value | Tracking template |
| Value / All Conv. | Value / Conv. |
| Value Per Interaction | Video Played to 100% |
| Video Played to 25% | Video Played to 50% |
| Video Played to 75% | Video View Rate |
| Video Views | View-Through Conv. |
| Account | Account Status |
| Aligned Campaign Budget ID | All Conv. |
| All Conv. Rate | All Conv. Value |
| Average Target CPA Micros | Average Target Roas |
| Avg. CPC | Avg. CPM |
| Bid Strategy Type | Bid limit (Maximize clicks) |
| Bidding Strategy Currency Code | Bidding Strategy Effective Currency Code |
| Bidding Strategy Enhanced CPC | Bidding Strategy Maximize Conversion Value CPC Bid Ceiling Micros |
| Bidding Strategy Maximize Conversion Value CPC Bid Floor Micros | Bidding Strategy Maximize Conversion Value Target Roas |
| Bidding Strategy Maximize Conversions CPC Bid Ceiling Micros | Bidding Strategy Maximize Conversions CPC Bid Floor Micros |
| Bidding Strategy Status | Bidding Strategy Target Impression Share CPC Bid Ceiling Micros |
| Bidding Strategy Target Impression Share Location | Bidding Strategy Target Impression Share Location Fraction Micros |
| CTR | Campaign Count |
| Clicks | Conv. Rate |
| Conversions | Cost |
| Cost / All Conv. | Cost / Conv. |
| Cross-Device Conv. | Customer ID |
| Date | Device |
| ID | Impressions |
| Lower Bid limit (Target CPA) | Lower Bid limit (Target ROAS) |
| Non-Removed Campaigns | Target CPA |
| Target CPA Micros | Target ROAS |
| Target spend (Maximize clicks) | Total Conv. Value |
| Upper Bid limit (Target CPA) | Upper Bid limit (Target ROAS) |
| Value / All Conv. | Value / Conv. |
| View-Through Conv. |
| Ad Group | Ad group ID |
| Ad group state | Ad group type |
| Ad rotation mode | Age Range State |
| Auto tagging enabled | Base Ad group ID |
| Base Campaign ID | Bid Strategy ID |
| Budget ID | Call End Time |
| Call Start Time | Call Status |
| Call Tracking Display Location | Call duration |
| Caller Area Code | Caller Country Code |
| Caller Type | Campaign |
| Campaign ID | Campaign Subtype |
| Campaign Trial Type | Campaign Type |
| Campaign serving status | Campaign state |
| Can manage clients | Client name |
| Content Network Bid Dimension | Currency Code (Account) |
| Customer ID | Effective Target ROAS |
| End date | Enhanced CPC enabled |
| Gender State | Is restricting |
| Keyword State | Max. CPV |
| Start date | Target CPA source |
| Target ROAS (Maximize Conversion Value) | Target ROAS Source |
| Test account | Time zone |
| % New Sessions | Accessible Bidding Strategy |
| Account | Account Status |
| Active View CTR | Active View Impressions |
| Active View Measurable Cost | Active View Measurable Impr. |
| Active View Measurable Impr. / Impr. | Active View Viewable Impr. / Measurable Impr. |
| Ad Network Type | Ad Serving Optimization Status |
| All Conv. | All Conv. (by Conv. Time) |
| All Conv. Rate | All Conv. Value |
| All Conv. Value (by Conv. Time) | App Campaign Setting App Id |
| App Campaign Setting App Store | App Campaign Setting Bidding Strategy Goal Type |
| Asset (Asset Interaction Target) | Attr. Conv. (current model) |
| Attr. Conv. / Total Interactions | Attr. Conv. Value / Cost |
| Attr. Conv. Value from Interactions / Total Interactions | Audience Setting Use Audience Grouped? |
| Avg. CPC | Avg. CPE |
| Avg. CPM | Avg. CPV |
| Avg. Cost | Avg. Cost of Viewable Impr. |
| Avg. Imp Freq / User | Avg. Session Duration (seconds) |
| Base Campaign ID | Bid Strategy ID |
| Bid Strategy Name | Bid Strategy Type |
| Bidding Strategy System Status | Bounce Rate |
| Budget | Budget ID |
| Budget explicitly shared | Budget period |
| CTR | Campaign Campaign Group |
| Campaign Excluded Parent Asset Set Types | Campaign ID |
| Campaign Labels | Campaign Optimization Score |
| Campaign Primary Status | Campaign Primary Status Resons |
| Campaign Resource Name | Campaign Shopping Setting Feed Label |
| Campaign Subtype | Campaign Trial Type |
| Campaign Type | Campaign Url Custom Parameters |
| Campaign serving status | Campaign state |
| Category Bids | Click Share |
| Click to Call (All Conversions) | Click type |
| Clicks | Client name |
| Commission Commission Rate Micros | Content Impr. Share |
| Content Lost IS (Budget) | Content Lost IS (Rank) |
| Conv. Rate | Conv. Value (by Conv. Time) |
| Conv. Value (current model) | Conversions |
| Conversions (by Conv. time) | Conversions (iOS SK and Ad Network) |
| Cost | Cost / All Conv. |
| Cost / Conv. | Cost / Conv. (current model) |
| Cross-Device Conv. | Currency Code (Account) |
| Custom parameter | Customer ID |
| Date | Device |
| Directions (All Conversions) | Dynamic Search Ads Setting Domain Name |
| Dynamic Search Ads Setting Feeds | Dynamic Search Ads Setting Language Code |
| Dynamic Search Ads Setting Use Supplied Urls Only? | End date |
| Engagement Rate | Engagements |
| Enhanced CPC enabled | Excluded Parent Asset Field Types |
| Final URL suffix | Frequency Caps |
| Geo Target Type Setting Negative Geo Target Type | Geo Target Type Setting Positive Geo Target Type |
| Gmail Clicks to Website | Gmail Forwards |
| Gmail Saves | Has recommended Budget |
| Hotel Property Asset Set | Hotel Setting Hotel Center Id |
| Impr. (Abs. Top) | Impr. (Abs. Top) % |
| Impr. (Top) | Impr. (Top) % |
| Impressions | Interaction Rate |
| Interactions | Invalid Click Rate |
| Invalid Clicks | Is Interaction on an Asset? |
| Local Campaign Setting Location Source Type | Manual CPA Bidding Strategy |
| Manual Cpm | Manual Cpv |
| Menu (All Conversions) | Network Settings Target Content Network? |
| Network Settings Target Google Search? | Network Settings Target Partner Search Network? |
| Network Settings Target Search Network? | Optimization Goal Setting Optimization Goal Types |
| Order (All Conversions) | Organic Clicks (Publisher) |
| Other Engagement (All Conversions) | PTR |
| Pages / Session | Payment Mode |
| Percent Cpc Cpc Bid Ceiling Micros | Percent Cpc Enhanced Cpc Enabled? |
| Performance Max Upgrade Status | Performax Max Campaign |
| Phone Calls | Phone Impressions |
| Position of the Ad | Pre Upgrade Campaign |
| Purchased Clicks (Publisher) | Real Time Bidding Setting Opt In? |
| Recommended Budget amount | Relative CTR |
| Search Abs. Top IS | Search Exact Match IS |
| Search Impr. Share | Search Lost Abs. Top IS (Budget) |
| Search Lost Abs. Top IS (Rank) | Search Lost IS (Budget) |
| Search Lost IS (Rank) | Search Lost Top IS (Budget) |
| Search Lost Top IS (Rank) | Search Top Impression Share |
| Selective Optimization Conversion Actions | Shopping Setting Campaign Priority |
| Shopping Setting Enable Local? | Shopping Setting Merchant Id |
| Shopping Setting Use Vehicle Inventory? | Start date |
| Store Visits (All Conversions) | Store Website (All Coversions) |
| Target CPA Micros | Target Cpa Cpc Bid Ceiling Micros |
| Target Cpa Cpc Bid Floor Micros | Target Cpa Target Cpa Micros |
| Target Cpm Target Frequency Goal Target Count | Target Cpm Target Frequency Goal Time Unit |
| Target Impression Share Cpc Bid Ceiling Micros | Target Impression Share Location |
| Target Impression Share Location Fraction Micros | Target ROAS (Maximize Conversion Value) |
| Target Roas Cpc Bid Ceiling Micros | Target Roas Cpc Bid Floor Micros |
| Target Roas Target Roas | Target Spend Cpc Bid Ceiling Micros |
| Target Spend Target Spend Micros | Targeting Setting Target Restrictions |
| Time zone | Total Budget amount |
| Total Conv. Value | Tracking Setting Tracking Url |
| Tracking template | Travel Campaign Settings Travel Account Id |
| Unknown Clicks (Publisher) | Url Expansion Opt Out? |
| Value / All Conv. | Value / Conv. |
| Value / Conv. (by Conv. Time) | Value / Conv. (current model) |
| Value / all Conv. (by Conv. Time) | Vanity Pharma Vanity Pharma Display Url Mode |
| Vanity Pharma Vanity Pharma Text | Video Brand Safety Suitability |
| Video Played to 100% | Video Played to 25% |
| Video Played to 50% | Video Played to 75% |
| Video View Rate | Video Views |
| View-Through Conv. |
| Active View CTR | Active View Impressions |
| Active View Measurable Cost | Active View Measurable Impr. |
| Active View Measurable Impr. / Impr. | Active View Viewable Impr. / Measurable Impr. |
| Ad Network Type | All Conv. |
| All Conv. (by Conv. Time) | All Conv. Rate |
| All Conv. Value | All Conv. Value (by Conv. Time) |
| All Conv. Value Per Cost | Avg. CPC |
| Avg. CPE | Avg. CPM |
| Avg. CPV | Avg. Cost |
| Avg. Cost of Viewable Impr. | CTR |
| Click type | Clicks |
| Conv. Rate | Conv. Value (by Conv. Time) |
| Conversions | Conversions (by Conv. time) |
| Cost | Cost / All Conv. |
| Cost / Conv. | Count |
| Cross-Device Conv. | Date |
| Device | Engagement Rate |
| Engagements | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| Hotel Date Selection Type | Impr. (Abs. Top) |
| Impr. (Top) | Impressions |
| Interaction Event Types | Interaction Rate |
| Interactions | Position of the Ad |
| Total Conv. Value | Value / All Conv. |
| Value / Conv. | Value / Conv. (by Conv. Time) |
| Value / all Conv. (by Conv. Time) | Value Per Interaction |
| Video Played to 100% | Video Played to 25% |
| Video Played to 50% | Video Played to 75% |
| Video View Rate | Video Views |
| View-Through Conv. |
| Bid adj. | Campaign |
| Interaction Event Types | Interaction Type |
| Aligned Bidding Strategy ID | All Conv. |
| All Conv. Rate | All Conv. Value |
| Associated Campaign | Avg. CPC |
| Avg. CPE | Avg. CPM |
| Avg. CPV | Avg. Cost |
| Budget | Budget Campaign Association Status |
| Budget explicitly shared | Budget period |
| CTR | Campaign Budget Delivery Method |
| Campaign Budget ID | Campaign Budget Status |
| Campaign Budget Type | Campaigns Using a Budget |
| Clicks | Conv. Rate |
| Conversions | Cost |
| Cost / All Conv. | Cost / Conv. |
| Cross-Device Conv. | Date |
| Engagement Rate | Engagements |
| Has recommended Budget | Impressions |
| Interaction Event Types | Interaction Rate |
| Interactions | Recommended Budget amount |
| Total Budget amount | Total Conv. Value |
| Value / All Conv. | Value / Conv. |
| Video View Rate | Video Views |
| View-Through Conv. | Weekly Clicks (Estimate Change) |
| Weekly Cost Micros (Estimate Change) | Weekly Views (Estimate Change) |
| Weekly interactions (Estimate Change) |
| Ad Destination Type | Avg. Cost |
| Campaign Group ID | Campaign Group Status |
| Conversions | Date |
| Device | Interactions |
| Ad Network Type | Area of Interest City |
| Area of Interest Country | Area of Interest Metro |
| Area of Interest Most Specific Location | Area of Interest Region |
| Campaign Target Location | Click View Ad Group Ad |
| Click View Keyword | Click type |
| Clicks | Date |
| Device | Keyword Info Text |
| Keyword Match type | Location City |
| Location Country | Location Metro |
| Most specific location | Page Number |
| Position of the Ad | Region Location |
| User List |
| All Conv. | All Conv. Value |
| App ID | Attribution Model |
| Attribution Model Status | Call Duration (Sec) |
| Conv. Action Primary for Goal? | Conversion Action Category |
| Conversion Action ID | Conversion Action Status |
| Conversion Action Type | Conversion Origin |
| Conversions Counting Type | Date |
| Default Conversion Action Value | Default Currency Code |
| Event Name (Third Party App) | Firebase Conv. Event Name |
| Firebase Project ID | Include in 'Conversions' metric? |
| Lookback Window Days (Click Through Conversions) | Lookback Window Days (View Through Conversions) |
| Mobile App Vendor | Owner defined Conv. Action |
| Property ID | Property Name |
| Snippet for Tracking Conv. | Third Party App Analytics provider |
| Use default Value? |
| Count | Custom Audience Description |
| Custom Audience ID | Custom Audience Members |
| Custom Audience Status | Custom Audience Type |
| Count | Custom Conversion Goal Actions |
| Custom Conversion Goal ID | Custom Conversion Goal Status |
| Active View CTR | Active View Impressions |
| Active View Measurable Cost | Active View Measurable Impr. |
| Active View Measurable Impr. / Impr. | Active View Viewable Impr. / Measurable Impr. |
| Ad Network Type | All Conv. |
| All Conv. Rate | All Conv. Value |
| All Conv. Value Per Cost | Avg. CPC |
| Avg. CPE | Avg. CPM |
| Avg. CPV | Avg. Cost |
| Avg. Cost of Viewable Impr. | CTR |
| Campaign | Click type |
| Clicks | Conv. Rate |
| Conversions | Cost |
| Cost / All Conv. | Cost / Conv. |
| Cross-Device Conv. | Date |
| Device | Engagement Rate |
| Engagements | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| Impressions | Interaction Event Types |
| Interaction Rate | Interactions |
| Total Conv. Value | Value / All Conv. |
| Value / Conv. | Value Per Interaction |
| Video Played to 100% | Video Played to 25% |
| Video Played to 50% | Video Played to 75% |
| Video View Rate | Video Views |
| View-Through Conv. |
| Account | Account Status |
| Ad Group | Ad group ID |
| Ad group state | All Conv. |
| All Conv. Rate | All Conv. Value |
| Avg. CPC | Avg. CPM |
| CTR | Campaign |
| Campaign ID | Campaign state |
| Clicks | Client name |
| Conv. Rate | Conversions |
| Cost | Cost / All Conv. |
| Cost / Conv. | Criterion ID |
| Cross-Device Conv. | Currency Code (Account) |
| Customer ID | Date |
| Dynamically generated Headline | Impressions |
| Page URL | Query Added to Targeted Keywords? |
| Query Matches Negative Keyword? | Query Matches Negative URL? |
| Time zone | Total Conv. Value |
| URL | Value / All Conv. |
| Value / Conv. | Webpage |
| Account | Account Status |
| Active View CTR | Active View Impressions |
| Active View Measurable Cost | Active View Measurable Impr. |
| Active View Measurable Impr. / Impr. | Active View Viewable Impr. / Measurable Impr. |
| Ad Group | Ad Network Type |
| Ad group ID | Ad group state |
| All Conv. | All Conv. Rate |
| All Conv. Value | All Conv. Value Per Cost |
| Avg. CPC | Avg. CPE |
| Avg. CPM | Avg. CPV |
| Avg. Cost | Avg. Cost of Viewable Impr. |
| Base Ad group ID | Base Campaign ID |
| Bid Strategy ID | Bid Strategy Name |
| Bid Strategy Type | Bid adj. |
| CTR | Campaign |
| Campaign ID | Campaign state |
| Click type | Clicks |
| Client name | Conv. Rate |
| Conversions | Cost |
| Cost / All Conv. | Cost / Conv. |
| Cross-Device Conv. | Currency Code (Account) |
| Custom parameter | Customer ID |
| Date | Default max. CPC |
| Device | Engagement Rate |
| Engagements | Final URL List |
| Gender State | Gmail Clicks to Website |
| Gmail Forwards | Gmail Saves |
| ID | Impressions |
| Interaction Event Types | Interaction Rate |
| Interactions | Is negative |
| Is restricting | Max CPC source |
| Max CPM Source | Max. CPM |
| Mobile final URL | Time zone |
| Total Conv. Value | Tracking template |
| Value / All Conv. | Value / Conv. |
| Value Per Interaction | Video Played to 100% |
| Video Played to 25% | Video Played to 50% |
| Video Played to 75% | Video View Rate |
| Video Views | View-Through Conv. |
| Account | Account Status |
| Ad Group | Ad Network Type |
| Ad group ID | Ad group state |
| Airport | All Conv. |
| All Conv. Rate | All Conv. Value |
| Avg. CPC | Avg. CPM |
| Avg. CPV | Avg. Cost |
| CTR | Campaign |
| Campaign ID | Campaign state |
| City | Clicks |
| Client name | Conv. Rate |
| Conversions | Cost |
| Cost / All Conv. | Cost / Conv. |
| Cross-Device Conv. | Currency Code (Account) |
| Customer ID | Date |
| Device | Geo Target Canton |
| Geo Target County | Geo Target District |
| Geo Target Postal Code | Geo Target Province |
| Geo Target State | Impr. (Abs. Top) |
| Impr. (Abs. Top) % | Impr. (Top) |
| Impr. (Top) % | Impressions |
| Interaction Event Types | Interaction Rate |
| Interactions | Location type |
| Metro area | Most specific location |
| Region | Time zone |
| Total Conv. Value | Value / All Conv. |
| Value / Conv. | Video View Rate |
| Video Views | View-Through Conv. |
| % New Sessions | Account |
| Account Status | Active View CTR |
| Active View Impressions | Active View Measurable Cost |
| Active View Measurable Impr. | Active View Measurable Impr. / Impr. |
| Active View Viewable Impr. / Measurable Impr. | Ad Group |
| Ad Network Type | Ad group ID |
| Ad group state | Ad relevance |
| All Conv. | All Conv. (by Conv. Time) |
| All Conv. Rate | All Conv. Value |
| All Conv. Value (by Conv. Time) | All Conv. Value Per Cost |
| Approval Status | Attr. Conv. (current model) |
| Avg. CPC | Avg. CPE |
| Avg. CPM | Avg. CPV |
| Avg. Cost | Avg. Cost of Viewable Impr. |
| Avg. Session Duration (seconds) | Base Ad group ID |
| Base Campaign ID | Bid Strategy ID |
| Bid Strategy Name | Bid Strategy Type |
| Bounce Rate | CTR |
| Campaign | Campaign ID |
| Campaign state | Click Share |
| Click type | Clicks |
| Client name | Conv. Rate |
| Conv. Value (by Conv. Time) | Conv. Value (current model) |
| Conv. Value / Cost | Conversions |
| Conversions (by Conv. time) | Cost |
| Cost / All Conv. | Cost / Conv. |
| Cost / Conv. (current model) | Criterion serving status |
| Cross-Device Conv. | Currency Code (Account) |
| Custom parameter | Customer ID |
| Date | Default max. CPC |
| Device | Engagement Rate |
| Engagements | Enhanced CPC enabled |
| Est. add. clicks/wk (first position bid) | Est. add. cost/wk (first position bid) |
| Expected ClickThrough Rate (hist.) | Expected clickthrough rate |
| Final URL List | Final URL suffix |
| First page CPC | First position CPC |
| Gmail Clicks to Website | Gmail Forwards |
| Gmail Saves | Historical Creative Quality Score |
| Historical landing Page Exp Quality | ID |
| Impr. (Abs. Top) | Impr. (Abs. Top) % |
| Impr. (Top) | Impr. (Top) % |
| Impressions | Interaction Rate |
| Interactions | Is negative |
| Keyword Match type | Keyword State |
| Landing page experience | Max CPC source |
| Max. CPM | Mobile final URL |
| Pages / Session | Position of the Ad |
| Qual. Score (hist.) | Quality score |
| Search Abs. Top IS | Search Exact Match IS |
| Search Impr. Share | Search Lost Abs. Top IS (Budget) |
| Search Lost Abs. Top IS (Rank) | Search Lost IS (Rank) |
| Search Lost Top IS (Budget) | Search Lost Top IS (Rank) |
| Search Top Impression Share | Time zone |
| Top of page CPC | Total Conv. Value |
| Tracking template | Value / All Conv. |
| Value / Conv. | Value / Conv. (by Conv. Time) |
| Value / Conv. (current model) | Value / all Conv. (by Conv. Time) |
| Value Per Interaction | Vertical ID |
| Video Played to 100% | Video Played to 25% |
| Video Played to 50% | Video Played to 75% |
| Video View Rate | Video Views |
| View-Through Conv. |
| Account | Account Status |
| Ad Group | Ad group ID |
| Ad group state | CTR |
| Campaign | Campaign ID |
| Campaign state | Clicks |
| Client name | Combined Clicks |
| Combined Clicks/Query | Combined Queries |
| Currency Code (Account) | Customer ID |
| Date | Device |
| Impressions | Keyword ID |
| Organic Clicks | Organic Clicks Per Query |
| Organic Listings | Organic Listings/Query |
| Organic Queries | Search Result Type |
| Segments Keyword Info Match Type | Segments Keyword Info Text |
| Time zone |
| Ad Network Type | Click to Call (All Conversions from Location Asset) |
| Click to Call (View Through Conversions from Location Asset) | Date |
| Directions (All Conversions from Location Asset) | Directions (View Through Conversions from Location Asset) |
| Eligible Impressions from Location Asset Store Reach | Menu (All Conversions from Location Asset) |
| Menu (View Through Conversions from Location Asset) | Order (All Conversions from Location Asset) |
| Order (View Through Conversions from Location Asset) | Other Engagement (All Conversions from Location Asset) |
| Other Engagement (View Through Conversions from Location Asset) | Store Visits (All Conversions from Location Asset) |
| Store Visits (View Through Conversions from Location Asset) | Website (All Conversions from Location Asset) |
| Website (View Through Conversions from Location Asset) |
| Account | Account Status |
| Ad Group | Ad Network Type |
| Ad group ID | Ad group state |
| All Conv. | All Conv. Rate |
| All Conv. Value | Avg. CPC |
| Avg. CPM | Benchmark CTR |
| Benchmark Max. CPC | Bid Strategy Type |
| CTR | Campaign |
| Campaign ID | Campaign state |
| Click Share | Click type |
| Clicks | Conv. Rate |
| Conversions | Cost |
| Cost / All Conv. | Cost / Conv. |
| Cross-Device Conv. | Custom parameter |
| Customer ID | Date |
| Default max. CPC | Device |
| Final URL suffix | ID |
| Impressions | Is negative |
| Parent Criterion ID | Search Abs. Top IS |
| Search Impr. Share | Total Conv. Value |
| Tracking template | Value / All Conv. |
| Value / Conv. | View-Through Conv. |
| Account | Account Status |
| Ad Group | Ad Network Type |
| Ad group ID | Ad group state |
| All Conv. | All Conv. Rate |
| All Conv. Value | All Conv. Value Per Cost |
| Avg. CPC | Avg. CPE |
| Avg. CPM | Avg. CPV |
| Avg. Cost | CTR |
| Campaign | Campaign ID |
| Campaign state | Clicks |
| Client name | Conv. Rate |
| Conv. Value / Cost | Conv. Value from Interactions / Total Interactions |
| Conversions | Cost |
| Cost / All Conv. | Cost / Conv. |
| Creative ID | Cross-Device Conv. |
| Currency Code (Account) | Customer ID |
| Date | Device |
| Engagement Rate | Engagements |
| Final URL | Impr. (Abs. Top) |
| Impr. (Abs. Top) % | Impr. (Top) |
| Impr. (Top) % | Impressions |
| Interaction Event Types | Interaction Rate |
| Interactions | Keyword ID |
| Keyword Info Text | Keyword Match type |
| Search Term Status | Search Term View Ad Group |
| Search Terms Match Type | Segments Keyword Info Match Type |
| Segments Keyword Info Text | Time zone |
| Total Conv. Value | Tracking template |
| Value / All Conv. | Value / Conv. |
| Value Per Interaction | Video Played to 100% |
| Video Played to 25% | Video Played to 50% |
| Video Played to 75% | Video View Rate |
| Video Views | View-Through Conv. |
| Account | Account Status |
| Ad Group | Ad Network Type |
| Ad group ID | Ad group state |
| All Conv. | All Conv. Rate |
| All Conv. Value | Avg. CPC |
| CTR | Campaign |
| Campaign ID | Campaign state |
| Click type | Clicks |
| Conv. Rate | Conversions |
| Cost | Cost / All Conv. |
| Cost / Conv. | Cross-Device Conv. |
| Customer ID | Date |
| Device | Impressions |
| Product Aggregator ID | Product Bidding Cat. (1st level) |
| Product Bidding Cat. (2nd level) | Product Bidding Cat. (3rd level) |
| Product Bidding Cat. (4th level) | Product Bidding Cat. (5th level) |
| Product Brand | Product Channel |
| Product Channel Exclusivity | Product Condition |
| Product Custom Attr. 0 | Product Custom Attr. 1 |
| Product Custom Attr. 2 | Product Custom Attr. 3 |
| Product Custom Attr. 4 | Product Item ID |
| Product Language | Product Merchant ID |
| Product Store ID | Product type (1st level) |
| Product type (2nd level) | Product type (3rd level) |
| Product type (4th level) | Product type (5th level) |
| Total Conv. Value | Value / All Conv. |
| Value / Conv. |
| Clicks | Cost |
| Date | Impressions |
| Smart Campaign |
| Account | Account Status |
| Ad Group | Ad Network Type |
| Ad State | Ad group ID |
| Ad group state | All Conv. |
| All Conv. Rate | All Conv. Value |
| Avg. CPC | Avg. CPE |
| Avg. CPM | Avg. CPV |
| CTR | Campaign |
| Campaign ID | Campaign state |
| Click type | Clicks |
| Client name | Conv. Rate |
| Conv. Value / Cost | Conversions |
| Cost | Cost / All Conv. |
| Cost / Conv. | Creative ID |
| Cross-Device Conv. | Currency Code (Account) |
| Customer ID | Date |
| Device | Engagement Rate |
| Engagements | Impressions |
| Time zone | Total Conv. Value |
| Value / All Conv. | Value / Conv. |
| Video Channel Id | Video Duration |
| Video Id | Video Played to 100% |
| Video Played to 25% | Video Played to 50% |
| Video Played to 75% | Video View Rate |
| Video Views | View-Through Conv. |
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