Google Ads

Google Ads

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
% New Sessions Account ID
Account Name Active View Viewable CTR
Active View avg. CPM Active View measurable cost
Active View measurable impr. Active View viewable impressions
Ad Event Type Ad Group
Ad Group ID Ad Group ID
Ad Group Label IDs Ad Group Labels
Ad Group State Ad Group Type
Ad ID Ad Label IDs
Ad Labels Ad Preview
Ad State Ad Strength
Ad Type Adjusted Content Impression Share
Adjusted Content Impression Share 10 Percent Adjusted Content Impression Share 5 Percent
Adjusted Content Impression Share Old Adjusted Display Impression Share
Adjusted Search Click Share Adjusted Search Impression Share
Adjusted Search Impression Share 10 Percent Adjusted Search Impression Share 5 Percent
Adjusted Search Impression Share Old Adwords Metro ID
All Assets For Asset Group All Conv.
All Conv. All Conv.
All Conv. Rate All Conv. Rate
All Conv. Value All Conv. Value
All conv. (by conv. time) All conv. value (by conv. time)
All conv. value / cost App Final URL
App Final URL Approval Status
Asset Final Mobile URLs Asset Final URL Suffix
Asset Final URLs Asset Group Ad Strength
Asset Group Field Type Asset Group Final Mobile URLs
Asset Group Final URLs Asset Group ID
Asset Group Name Asset Group Path1
Asset Group Path2 Asset Group Performance Label
Asset Group Policy Summary Approval Status Asset Group Policy Summary Policy Topic Entries
Asset Group Policy Summary Review Status Asset Group Status
Asset ID Asset ID at Google Ads
Asset Image Asset File Size Asset Image Asset Full Size Height Pixels
Asset Image Asset Full Size URL Asset Image Asset Full Size Width Pixels
Asset Image Asset Mime Type Asset Name
Asset Policy Summary Approval Status Asset Policy Summary Policy Topic Entries
Asset Policy Summary Review Status
Asset Source
Asset Structured Snippet Asset Header Asset Structured Snippet Asset Values
Asset Sub Type Asset Text Asset Text
Asset Tracking URL Template Asset Type
Asset URL Custom Parameters Asset YouTube Video Asset YouTube Video ID
Asset YouTube Video Asset YouTube Video Title Associated Ad Groups
Associated Ad Groups Number Associated Campaigns
Associated Campaigns Number Audience ID
Audience Type Average Mobile Friendly Clicks Rate
Average Valid AMP Click Rate Average Video 100% Completes
Average Video 100% Completes Average Video 25% Completes
Average Video 25% Completes Average Video 50% Completes
Average Video 50% Completes Average Video 75% Completes
Average Video 75% Completes Avg. Bounce Rate
Avg. CPC Avg. CPC
Avg. CPC Avg. CPM
Avg. CPM Avg. CPM
Avg. CPV Avg. CPV
Avg. Client CPC Avg. Client CPM
Avg. Client CPV Avg. Cost
Avg. Daily Content Impr. share Avg. Daily Cost
Avg. Daily Display Impr. Share Avg. Daily Display Lost IS (budget)
Avg. Daily Display Lost IS (rank) Avg. Daily Search Exact match IS
Avg. Daily Search Impr. Share Avg. Daily Search Impr. Share
Avg. Daily Search Lost IS (budget) Avg. Daily Search Lost IS (rank)
Avg. session duration Bid Strategy ID
Bid Strategy Name Bid Strategy Type
Bid adj. Bidding Strategy
Brand Budget Id
Budget Period CTR
CTR Call Tracking DisplayLocation
Call Type Call ad business name
Call ad call tracking enabled? Call ad conversion action
Call ad conversion behavior Call ad disable call conversion?
Call ad phone number verification URL Call-only ad phone number
Caller Area Code Caller Country Code
Campaign (Adwords ID - Network) Campaign End Date
Campaign ID Campaign ID
Campaign Label IDs Campaign Labels
Campaign Name Campaign Network(s)
Campaign Serving Status Campaign Start Date
Campaign State Campaign Subtype
Campaign Type Canonical Name
Category (1st level) Category (2nd level)
Category (3rd level) Category (4th level)
Category (5th level) City
Click Type Clicks
Client All Conv. Value / Cost Client Avg. Daily Cost
Client Cost Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Content Lost IS (rank) Conv. value (by conv. time)
Conversion Action Name Conversion Adjustment
Conversion Category Conversion Rate
Conversion Rate Conversion Rate
Conversion Source Conversion Tracker ID
Conversions Conversions
Conversions Conversions (by conv. time)
Cost Cost
Cost / All Conv. Cost / all conv.
Cost Per All Conv. Cost Per Conversion
Cost Per Conversion Cost Per Conversion
Cost Per View-Through Conversion Cost Per View-Through Conversion
Country / Territory (User location) Criteria ID
Criteria Type Cross-Device Conv.
Cross-device conv. Currency
Custom Parameter Custom label 0
Custom label 1 Custom label 2
Custom label 3 Custom label 4
Customer Name Daily Budget
Daily Budget Date
Day DayOfWeek
Days to Conversion Days to Conversion or Adjustment
Default max. CPC Description
Description 1 Description 1 Asset ID
Description 2 Description 2 Asset ID
Description Line 1 Description Line 2
Details Device
Display URL Domain
Duration (seconds) Dynamically Generated Headline
End Date End Time
Engagement Rate Engagements
Enhanced CPV Enabled Enhanced Cpc Enabled
Example of responsive display ad marketing image Example of responsive display ad square logo
Example of responsive display ad square marketing image Example of responsive display ad video
Example of responsive display ad video title Example of returned responsive display ad logo
Expanded Final URL Expanded Text Ad Description 2
Expanded Text Ad Headline 3 Final URL
Final URLs First Page CPC
Gmail Clicks to Website Gmail Forwards
Gmail Saves Headline 1
Headline 1 Headline 1 Asset ID
Headline 2 Headline 2
Headline 2 Asset ID Height
Hour of Day ID
ID Image Ad Preview
Image Preview Image Preview Link
Image ad height Image ad name
Image ad preview height Image ad preview image url
Image ad preview width Image ad size
Image ad width Impr. (Absolute Top) %
Impr. (Top) % Impressions
Impressions Interaction Types
Interactions Interactions Rate
Invalid Click Rate Invalid Clicks
Is Budget Explicitly Shared Is Self Action
Is negative Is targeting location?
Item Id Item Id
Item State Keyword
Keyword / Placement Keyword ID
Keyword Label IDs Keyword Labels
Keyword/Placement destination URL Language
Location ID Location Type
Long Headline Match type
Matching Keyword Max CPC source
Max CPM Source Max. CPC
Max. CPC Source Max. CPM
Max. CPV Max. CPV Source
Merchant ID Metro (User location)
Metro area Mobile Final URL
Mobile Final URL Mobile Speed Score
Month MonthOfYear
Most Specific Location ID Network
Pages / session Partition Type
Path1 Path2
Phone calls Phone impressions
Placeholder Placement
Placement Placement Display Name
Placement State Placement Type
Possible Content Impressions Possible Display Impressions
Possible Search Impressions Post Click Quality Score
Postal Code (User location) Preview
Preview URL Product Aggregator ID
Product Channel Product Channel Exclusivity
Product Condition Product Partition ID
Product Title Product type (1st level)
Product type (2nd level) Product type (3rd level)
Product type (4th level) Product type (5th level)
Quality Score Quarter
Query Match Type with Variant Region (User location)
Relative CTR% Resource
Resource Name Responsive display ad accent color
Responsive display ad allow flexible color? Responsive display ad call-to-action text
Responsive display ad display ad format setting Responsive display ad main color
Responsive display ad price prefix Responsive display ad promo text
Review State Search (Absolute Top) IS
Search (Top) IS Search Exact Match Impression Share
Search Term Served Assets Details
Short Headline Source
Start Date Start Time
Status Status
Store ID Summary Daily Budget
Target Type Target URL
Time Zone Top of Page CPC
Total Calls Total Conv. Value / cost
Total conv. value Tracking Template
Trueview Video Views Type
URL Unexpanded Final URL
User List ID User List Name
Value / All Conv. Value / All Conv.
Value / All Conv. Value / All Conv.
Value / All Conv. Value / Conv
Value / Conv. Value / Conv.
Value / Conv. (by conv. time) Value / all conv. (by conv. time)
Value Per Conv Video Channel ID
Video Duration (seconds) Video ID
Video Preview
Video View Rate Video Views
View in search results View-through conv.
View-through conv. Week
Width Year
YouTube Video Asset Preview
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Audience
Audience ID Audience Type
Audience State Network
User List ID User List Name
Associated Ad Groups Associated Campaigns
Associated Ad Groups Number Associated Campaigns Number
CTR Avg. CPC
Avg. CPM Impr. (Absolute Top) %
Active View measurable impr. Active View measurable cost
Active View Viewable CTR All Conv.
All Conv. Value All Conv. Rate
Avg. Cost Avg. Daily Cost
Average Video 25% Completes Average Video 50% Completes
Average Video 75% Completes Average Video 100% Completes
Avg. CPV Conversions
Total conv. value Cost Per All Conv.
Cross-device conv. Clicks
Gmail Saves Gmail Forwards
Gmail Clicks to Website Impressions
Cost Engagements
Interactions Impr. (Top) %
Video Views Video View Rate
View-through conv. Conversions (by conv. time)
Conv. value (by conv. time) Value / Conv. (by conv. time)
All conv. (by conv. time) All conv. value (by conv. time)
Value / all conv. (by conv. time) Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Avg. Client CPV
Client Cost Per View-Through Conversion Client Cost per All Conv.
Max. CPC Max. CPM
Max. CPC Source Max. CPM Source
Final URL Mobile Final URL
Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Audience
Audience ID Audience Type
Audience State Network
User List ID User List Name
Audience Type Click Type
Device Final URL
Mobile Final URL Max. CPC
Max. CPM Max. CPC Source
Max. CPM Source Active View avg. CPM
Active View viewable impressions Active View measurable cost
Active View measurable impr. Active View Viewable CTR
All conv. (by conv. time) All Conv.
All conv. value (by conv. time) Avg. CPC
Avg. CPM Avg. Daily Cost
Clicks Conversions
Total conv. value Conversions (by conv. time)
Conversion Rate Cost / All Conv.
Cost Cross-device conv.
CTR Gmail Clicks to Website
Gmail Forwards Gmail Saves
Total Impressions Interactions
Value / all conv. (by conv. time) Value / Conv. (by conv. time)
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Associated Ad Groups
Associated Campaigns Associated Ad Groups Number
Associated Campaigns Number Date
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Ad Group ID
Ad Group Ad Network
Click Type Device
Total Impressions Clicks
Cost CTR
Active View viewable impressions Avg. CPC
Avg. CPM Conversions
Conversion Rate View-through conv.
Total conv. value Cost Per View-Through Conversion
Cost Per Conversion All Conv. Value
All Conv. Active View measurable impr.
Active View measurable cost Cross-device conv.
Gmail Saves Gmail Forwards
Gmail Clicks to Website Interactions
Avg. Daily Cost Conversions (by conv. time)
Conv. value (by conv. time) Value / Conv. (by conv. time)
All conv. (by conv. time) All conv. value (by conv. time)
Value / all conv. (by conv. time) Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Conversion Action ID
Conversion Action Name Conversion Category
Network Conversions
View Through Conv. All Conv.
All Conv. Value Cross-Device Conversions
Conv. Value Value / Conv
Value / All Conv. Conversions (by conv. time)
Conv. value (by conv. time) Value / Conv. (by conv. time)
All conv. (by conv. time) All conv. value (by conv. time)
Value / all conv. (by conv. time) Date
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Ad Group
Ad Group ID Network
Ad Group Status Ad Group Type
Default max. CPC Max. CPM
Total Calls Relative CTR%
All Conv. All Conv. Rate
Bid Strategy ID Bid Strategy Name
Bid Strategy Type Max. CPV
Ad Group Label IDs Ad Group Labels
Tracking URL template Impressions
Clicks Cost
CTR Avg. CPC
Avg. CPM Conversions
Conversion Rate View-through conv.
Total conv. value Cost Per View-Through Conversion
Cost Per Conversion All Conv. Value
Active View viewable impressions Active View measurable impr.
Active View measurable cost Active View Viewable CTR
Pages / session Avg. session duration
Avg. Daily Content Impr. share Content Lost IS (rank)
Avg. Daily Display Lost IS (rank) Avg. Daily Display Impr. Share
Cross-device conv. Gmail Saves
Gmail Forwards Gmail Clicks to Website
Engagements Interactions
Phone impressions Phone calls
% New Sessions Avg. Daily Cost
Possible Search Impressions Adjusted Search Impression Share
Adjusted Search Impression Share Old Adjusted Search Impression Share 5 Percent
Adjusted Search Impression Share 10 Percent Possible Display Impressions
Adjusted Display Impression Share Possible Content Impressions
Adjusted Content Impression Share Adjusted Content Impression Share Old
Adjusted Content Impression Share 5 Percent Adjusted Content Impression Share 10 Percent
Impr. (Absolute Top) % Impr. (Top) %
Avg. Daily Search Exact match IS Avg. Daily Search Impr. Share
Search (Absolute Top) IS Search (Top) IS
Avg. Daily Search Lost IS (rank) Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Average Video 100% Completes Avg. CPV
Video Views Video View Rate
Conversions (by conv. time) Conv. value (by conv. time)
Value / Conv. (by conv. time) All conv. (by conv. time)
All conv. value (by conv. time) Value / all conv. (by conv. time)
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost Per Conversion
Client Cost Per View-Through Conversion Date
Ad Preview Image Ad Preview
Expanded Text Ad Description 2 Expanded Text Ad Headline 3
Call-only ad phone number Ad Group ID
Ad Group Ad Group State
Campaign Serving Status Ad Group Label IDs
Ad Group Labels Campaign ID
Campaign Name Campaign State
Currency Time Zone
Campaign Type Campaign Subtype
Account ID Account Name
Campaign Label IDs Campaign Labels
Campaign Start Date Campaign End Date
Ad (Headline) Ad ID
Ad Type Ad State
Ad Strength Final URL
Network Image ad name
Image ad height Image ad width
Image ad size Image ad preview height
Image ad preview width Image ad preview image url
Description Description Line 1
Description Line 2 Long Headline
Short Headline Headline 1
Headline 2 App Final URL
Mobile Final URL Path1
Path2 Display URL
Ad Label IDs Ad Labels
Call ad business name Call ad call tracking enabled?
Call ad disable call conversion? Call ad phone number verification URL
Call ad conversion action Call ad conversion behavior
Example of returned responsive display ad logo Example of responsive display ad square logo
Example of responsive display ad marketing image Example of responsive display ad square marketing image
Example of responsive display ad video Example of responsive display ad video title
Responsive display ad display ad format setting
Responsive display ad main color Responsive display ad accent color
Responsive display ad allow flexible color? Responsive display ad call-to-action text
Responsive display ad price prefix Responsive display ad promo text
Impressions Clicks
Cost CTR
Avg. CPC Avg. CPM
Conversions Conversion Rate
View-through conv. Total conv. value
Cost Per View-Through Conversion Cost Per Conversion
Active View measurable impr. Active View measurable cost
Active View Viewable CTR Active View viewable impressions
All Conv. All Conv. Value
Cross-device conv. Gmail Saves
Gmail Forwards Gmail Clicks to Website
Engagements Interactions
Avg. Daily Cost Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Average Video 100% Completes Avg. CPV
Video Views Video View Rate
Conversions (by conv. time) Conv. value (by conv. time)
Value / Conv. (by conv. time) All conv. (by conv. time)
All conv. value (by conv. time) Value / all conv. (by conv. time)
Pages / session Avg. session duration
Avg. Bounce Rate % New Sessions
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Date
Device Ad Preview
Image Ad Preview Ad Group ID
Ad Group Ad Group State
Campaign Serving Status Ad Group Label IDs
Ad Group Labels Campaign ID
Campaign Name Campaign State
Currency Time Zone
Campaign Type Campaign Subtype
Account ID Account Name
Campaign Label IDs Campaign Labels
Campaign Start Date Campaign End Date
Ad (Headline) Ad ID
Ad Type Ad State
Ad Strength Final URL
Network Image ad name
Image ad height Image ad width
Image ad size Image ad preview height
Image ad preview width Image ad preview image url
Description Description Line 1
Description Line 2 Long Headline
Short Headline Headline 1
Headline 2 App Final URL
Mobile Final URL Path1
Path2 Display URL
Ad Label IDs Ad Labels
Call ad business name Call ad call tracking enabled?
Call ad disable call conversion? Call ad phone number verification URL
Call ad conversion action Call ad conversion behavior
Example of returned responsive display ad logo Example of responsive display ad square logo
Example of responsive display ad marketing image Example of responsive display ad square marketing image
Example of responsive display ad video Example of responsive display ad video title
Responsive display ad display ad format setting
Responsive display ad main color Responsive display ad accent color
Responsive display ad allow flexible color? Responsive display ad call-to-action text
Responsive display ad price prefix Responsive display ad promo text
Impressions Clicks
Cost CTR
Avg. CPC Avg. CPM
Conversions Conversion Rate
View-through conv. Total conv. value
Cost Per View-Through Conversion Cost Per Conversion
Active View measurable impr. Active View measurable cost
Active View Viewable CTR Active View viewable impressions
All Conv. All Conv. Value
Cross-device conv. Gmail Saves
Gmail Forwards Gmail Clicks to Website
Engagements Interactions
Avg. Daily Cost Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Average Video 100% Completes Avg. CPV
Video Views Video View Rate
Conversions (by conv. time) Conv. value (by conv. time)
Value / Conv. (by conv. time) All conv. (by conv. time)
All conv. value (by conv. time) Value / all conv. (by conv. time)
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Age Range
Age Range State Network
Max. CPC Source Max. CPM Source
Final URL Mobile Final URL
Is Negative Max. CPM
Active View viewable impressions Active View measurable cost
Active View measurable impr. Active View Viewable CTR
All Conv. Value All Conv.
Conversion Rate Avg. CPM
Avg. CPC Avg. CPV
Avg. Daily Cost Average Video 100% Completes
Average Video 25% Completes Average Video 50% Completes
Average Video 75% Completes Clicks
Conversions Conversion Rate
Cost / All Conv. Cost Per View-Through Conversion
Cross-device conv. CTR
Engagements Gmail Clicks to Website
Gmail Forwards Gmail Saves
Impressions Interactions
Cost View-through conv.
Video View Rate Video Views
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Date
Campaign ID Campaign
Campaign Type Asset ID
Asset Name Asset Group ID
Asset Group Name Asset Group Ad Strength
Asset Group Final Mobile URLs Asset Group Final URLs
Asset Group Path1 Asset Group Path2
Asset Group Status Asset Group Field Type
Asset Group Performance Label Asset Group Policy Summary Approval Status
Asset Group Policy Summary Policy Topic Entries Asset Group Policy Summary Review Status
Asset Final Mobile URLs Asset Final URL Suffix
Asset Final URLs Asset Image Asset File Size
Asset Image Asset Full Size Height Pixels Asset Image Asset Full Size URL
Asset Image Asset Full Size Width Pixels Asset Image Asset Mime Type
Asset Policy Summary Approval Status Asset Policy Summary Policy Topic Entries
Asset Policy Summary Review Status
Asset Source
Asset Text Asset Text Asset Tracking URL Template
Asset Type Asset URL Custom Parameters
Asset YouTube Video Asset YouTube Video ID Asset YouTube Video Asset YouTube Video Title
Asset Structured Snippet Asset Header Asset Structured Snippet Asset Values
Image Asset Preview
YouTube Video Asset Preview All Assets For Asset Group
Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Duration (seconds)
End Time Start Time
Status Call Type
Caller Country Code Caller Area Code
Network Call Tracking DisplayLocation
Date
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Audience
Audience ID Audience Type
Audience State Network
User List ID User List Name
CTR Avg. CPC
Avg. CPM Impr. (Absolute Top) %
Active View measurable impr. Active View measurable cost
Active View Viewable CTR All Conv.
All Conv. Value All Conv. Rate
Avg. Cost Avg. Daily Cost
Average Video 25% Completes Average Video 50% Completes
Average Video 75% Completes Average Video 100% Completes
Avg. CPV Conversions
Total conv. value Cost Per All Conv.
Cross-device conv. Clicks
Gmail Saves Gmail Forwards
Gmail Clicks to Website Impressions
Cost Engagements
Interactions Impr. (Top) %
Video Views Video View Rate
View-through conv. Conversions (by conv. time)
Conv. value (by conv. time) Value / Conv. (by conv. time)
All conv. (by conv. time) All conv. value (by conv. time)
Value / all conv. (by conv. time) Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Avg. Client CPV
Client Cost Per View-Through Conversion Client Cost per All Conv.
Date
Campaign Name Campaign State
Currency Time Zone
Campaign Type Campaign Subtype
Account ID Account Name
Campaign Label IDs Campaign Labels
Campaign Start Date Campaign End Date
Ad Network Click Type
Device Campaign
Campaign ID Bid Strategy ID
Bid Strategy Name Enhanced CPV Enabled
Serving Status Active View viewable impressions
Total Impressions Clicks
Cost CTR
Avg. CPC Avg. CPM
Conversions Conversion Rate
Total conv. value Cost Per View-Through Conversion
Cost Per Conversion Active View measurable impr.
Active View measurable cost All Conv. Value
All Conv. Avg. Daily Cost
Cross-device conv. Gmail Saves
Gmail Forwards Gmail Clicks to Website
Conversions (by conv. time) Conv. value (by conv. time)
Invalid Clicks Invalid Click Rate
Value / Conv. (by conv. time) All conv. (by conv. time)
All conv. value (by conv. time) Value / all conv. (by conv. time)
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Date
Campaign Name Campaign State
Currency Time Zone
Campaign Type Campaign Subtype
Account ID Account Name
Campaign Label IDs Campaign Labels
Campaign Start Date Campaign End Date
Extension (upgraded) Asset ID at Google Ads
Type Status
Source Final URLs
CTR Avg. CPC
Avg. CPM All Conv.
All Conv. Value All Conv. Rate
Avg. Cost Avg. Daily Cost
Conversions Total conv. value
Cost Per All Conv. Cross-device conv.
Clicks Impressions
Cost Engagements
Interactions Phone impressions
Phone calls Avg. CPV
Video Views Video View Rate
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost Per Conversion
Client Cost per All Conv. Date
Campaign Name Campaign State
Currency Time Zone
Campaign Type Campaign Subtype
Account ID Account Name
Campaign Label IDs Campaign Labels
Campaign Start Date Campaign End Date
Campaign ID Location ID
Name Canonical Name
Target Type Status
Country Region
City Interaction Types
Avg. CPC Avg. CPM
Avg. CPV All Conv.
Avg. Daily Cost Conversions
Clicks Impressions
Cost CTR
Engagements Interactions
Conversion Rate Cost / All Conv.
Cost Per View-Through Conversion Video Views
View-through conv. Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Avg. Client CPV
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Date
Campaign (Adwords ID - Network) Campaign ID
Campaign Name Campaign Network(s)
Network Account Currency Code
Account ID Account Name
Account Time Zone Bidding Strategy
Budget Id Campaign State
Customer Descriptive Name Enhanced Cpc Enabled
Daily Budget Summary Daily Budget
Is Budget Explicitly Shared Budget Period
Start Date End Date
Campaign Subtype Campaign Type
Bid Strategy ID Bid Strategy Name
Serving Status Campaign Label IDs
Campaign Labels Tracking URL template
Avg. Daily Display Lost IS (budget) All Conv.
Cost / all conv. All conv. value / cost
Total Conv. Value / cost Trueview Video Views
Video View Rate All Conv. Rate
Impressions Clicks
Cost CTR
Avg. CPC Avg. CPM
Conversions Conversion Rate
View-through conv. Total conv. value
Cost Per View-Through Conversion Cost Per Conversion
Active View measurable impr. Active View measurable cost
All Conv. Value Active View viewable impressions
Relative CTR% Avg. CPV
Video Views Pages / session
Avg. session duration Avg. Bounce Rate
Avg. Daily Content Impr. share Content Lost IS (rank)
Avg. Daily Display Lost IS (rank) Avg. Daily Display Impr. Share
Cross-device conv. Gmail Saves
Gmail Forwards Gmail Clicks to Website
Engagements Interactions
Invalid Clicks Invalid Click Rate
Phone impressions Phone calls
% New Sessions Avg. Daily Cost
Possible Search Impressions Adjusted Search Impression Share
Adjusted Search Impression Share Old Adjusted Search Impression Share 5 Percent
Adjusted Search Impression Share 10 Percent Possible Display Impressions
Adjusted Display Impression Share Possible Content Impressions
Adjusted Content Impression Share Adjusted Content Impression Share Old
Adjusted Content Impression Share 5 Percent Adjusted Content Impression Share 10 Percent
Impr. (Absolute Top) % Impr. (Top) %
Avg. Daily Search Exact match IS Avg. Daily Search Impr. Share
Search (Absolute Top) IS Search (Top) IS
Avg. Daily Search Lost IS (rank) Avg. Daily Search Lost IS (budget)
Average Video 25% Completes Average Video 50% Completes
Average Video 75% Completes Average Video 100% Completes
Conversions (by conv. time) Conv. value (by conv. time)
Value / Conv. (by conv. time) All conv. (by conv. time)
All conv. value (by conv. time) Value / all conv. (by conv. time)
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost / All Conv.
Client All Conv. Value / Cost Date
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Network
Canonical Name Country / Territory (User location)
Region (User location) City (User location)
Is targeting location? Impressions
Clicks Cost
CTR Avg. CPC
Avg. CPM Conversions
Conversion Rate View-through conv.
Total conv. value Cost Per View-Through Conversion
Cost Per Conversion All Conv.
All Conv. Value Cross-device conv.
Interactions Avg. CPV
Video Views Video View Rate
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Date
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Network
Most Specific Location ID Most Specific Location Name
Most Specific Location Canonical Name Country / Territory (User location)
Region (User location) City (User location)
Is targeting location? Conversion Tracker ID
Conversion Name Conversion Category
Value / All Conv. Value / Conv.
All Conv. All Conv. Value
Conversions Total conv. value
Cross-device conv. View-through conv.
Date
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Campaign Serving Status
Daily Budget Conversion Action ID
Conversion Action Name Conversion Category
Network Conversions
View Through Conv. All Conv.
All Conv. Value Cross-Device Conversions
Conv. Value Value / Conv
Value / All Conv. Campaign Label IDs
Campaign Labels Conversions (by conv. time)
Conv. value (by conv. time) Value / Conv. (by conv. time)
All conv. (by conv. time) All conv. value (by conv. time)
Value / all conv. (by conv. time) Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Keyword
Conversion Action ID Conversion Action Name
Conversion Category Network
Keyword ID Status
Is negative Match type
Max. CPC Max. CPM
Top of Page CPC First Page CPC
Mobile Final URL Final URL
Conversions Total conv. value
All Conv. All Conv. Value
Cross-device conv. View-through conv.
Conversions (by conv. time) Conv. value (by conv. time)
Value / Conv. (by conv. time) All conv. (by conv. time)
All conv. value (by conv. time) Value / all conv. (by conv. time)
Date
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Conversion Action Name
Conversion Category Conversion Tracker ID
Network Adwords Metro ID
Metro (Geo data) Conversions
Total conv. value All Conv.
All Conv. Value Cross-device conv.
View-through conv. Date
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Network
Conversion Action Name Conversion Category
Ad Event Type Days to Conversion
Days to Conversion or Adjustment Conversion Source
Conversion Adjustment Daily Budget
Campaign Label IDs Campaign Labels
Conversions Value / All Conv.
All Conv. All Conv. Value
Cross-device conv. Total conv. value
Conversions (by conv. time) Conv. value (by conv. time)
Value / Conv. (by conv. time) All conv. (by conv. time)
All conv. value (by conv. time) Value / all conv. (by conv. time)
Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Network
Criteria ID Criteria
Criteria Name Criteria Type
Device Week
Month Quarter
Max. CPV Max. CPV Source
Keyword/Placement destination URL App Final URL
Mobile Final URL Final URL
Is Negative Max. CPC
Max. CPM Max. CPC Source
Avg. CPC Avg. CPM
Active View avg. CPM Active View viewable impressions
Active View measurable impr. Active View measurable cost
All Conv. All Conv. Value
Cross-device conv. Engagements
Interactions Avg. Daily Cost
Conversions Total conv. value
Conversion Rate Cost / All Conv.
Cost Per View-Through Conversion Clicks
Impressions Cost
CTR Engagement Rate
Value Per Conv Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Network
Device Impressions
Clicks Cost
CTR Avg. CPC
Avg. CPM Conversions
Conversion Rate View-through conv.
Total conv. value Cost Per View-Through Conversion
Cost Per Conversion Active View viewable impressions
Active View measurable impr. Active View measurable cost
All Conv. All Conv. Value
Cross-device conv. Engagements
Interactions All Conv. Rate
Active View Viewable CTR Avg. Cost
Cost Per All Conv. Impr. (Absolute Top) %
Impr. (Top) % Search (Absolute Top) IS
Search (Top) IS Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Average Video 100% Completes Avg. CPV
Video Views Video View Rate
Conversions (by conv. time) Conv. value (by conv. time)
Value / Conv. (by conv. time) All conv. (by conv. time)
All conv. value (by conv. time) Value / all conv. (by conv. time)
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Keyword
ID Network
Click Type Device
Final URL Status
Max. CPC Max. CPM
Max. CPC Source Max. CPM Source
Mobile Final URL Is Negative
Conversions Active View avg. CPM
Active View viewable impressions Active View measurable cost
Active View measurable impr. Active View Viewable CTR
All Conv. All Conv. Value
Avg. CPC Avg. CPM
Avg. Daily Cost Clicks
Conversions Total conv. value
Conversion Rate Cost / All Conv.
Cost Cross-device conv.
CTR Gmail Clicks to Website
Gmail Forwards Gmail Saves
Total Impressions Interactions
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Topic
ID Network
Click Type Device
Final URL Status
Max. CPC Max. CPM
Max. CPC Source Max. CPM Source
Mobile Final URL Is Negative
Conversions Active View avg. CPM
Active View viewable impressions Active View measurable cost
Active View measurable impr. Active View Viewable CTR
All Conv. All Conv. Value
Avg. CPC Avg. CPM
Avg. Daily Cost Clicks
Conversions Total conv. value
Conversion Rate Cost / All Conv.
Cost Cross-device conv.
CTR Gmail Clicks to Website
Gmail Forwards Gmail Saves
Total Impressions Interactions
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Keyword
ID Network
Status Max. CPC
Max. CPM Max. CPC Source
Max. CPM Source Max. CPV
Max. CPV Source Mobile Final URL
Final URL Is Negative
CTR Avg. CPC
Avg. CPM Active View viewable impressions
Active View measurable cost Active View measurable impr.
All Conv. All Conv. Value
All Conv. Rate Avg. Cost
Avg. Daily Cost Conversions
Total conv. value Cost Per All Conv.
Cross-device conv. View-through conv.
Clicks Impressions
Cost Gmail Saves
Gmail Forwards Gmail Clicks to Website
Average Video 25% Completes Average Video 50% Completes
Average Video 75% Completes Average Video 100% Completes
Video Views Video View Rate
Avg. CPV Engagements
Interactions Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Avg. Client CPV
Client Cost Per View-Through Conversion Client Cost per All Conv.
Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Gender
Gender State Network
Max. CPC Source Max. CPM Source
Final URL Mobile Final URL
Is Negative Max. CPM
Active View viewable impressions Active View measurable cost
Active View measurable impr. Active View Viewable CTR
All Conv. Value Conversion Rate
All Conv. Avg. CPM
Avg. CPC Avg. CPV
Avg. Daily Cost Average Video 100% Completes
Average Video 25% Completes Average Video 50% Completes
Average Video 75% Completes Clicks
Conversions Conversion Rate
Cost / All Conv. Cost Per View-Through Conversion
Cross-device conv. CTR
Engagements Gmail Clicks to Website
Gmail Forwards Gmail Saves
Impressions Interactions
Cost View-through conv.
Video View Rate Video Views
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Network
Household Income Avg. CPC
Avg. CPM All Conv.
All Conv. Value All Conv. Rate
Avg. Cost Conversions
Total conv. value Cost Per All Conv.
Cross-device conv. Clicks
CTR Impressions
Cost Engagements
Engagement Rate Interactions
Interactions Rate Avg. CPV
Value Per Conv Video Views
Video View Rate View-through conv.
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Keyword ID
Keyword Ad Network
Click Type Device
Top of Page CPC First Page CPC
Active View viewable impressions Total Impressions
Clicks Cost
CTR Avg. CPC
Avg. CPM Conversions
Conversion Rate View-through conv.
Total conv. value Cost Per View-Through Conversion
Cost Per Conversion All Conv.
All Conv. Value Active View measurable impr.
Active View measurable cost Cross-device conv.
Gmail Saves Gmail Forwards
Gmail Clicks to Website Interactions
Avg. Daily Cost Post Click Quality Score
Quality Score Conversions (by conv. time)
Conv. value (by conv. time) Value / Conv. (by conv. time)
All conv. (by conv. time) All conv. value (by conv. time)
Value / all conv. (by conv. time) Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Keyword ID
Dynamically Generated Headline Search Term
URL Avg. CPC
Avg. CPM All Conv. Rate
All Conv. Value Impressions
Clicks Cost
CTR Conversions
Total conv. value Conversion Rate
All Conv. Cross-device conv.
Cost / All Conv. Cost Per Conversion
Value / Conv. Value / All Conv.
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Client Cost per All Conv. Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign Name Campaign State
Currency Time Zone
Campaign Type Campaign Subtype
Account ID Account Name
Campaign Label IDs Campaign Labels
Campaign Start Date Campaign End Date
Campaign ID Keyword ID
Keyword Network
Is negative Match type
Max. CPC Max. CPM
Top of Page CPC First Page CPC
Status View in search results
Bid Strategy ID Bid Strategy Name
Bid Strategy Type Mobile Final URL
Final URL Keyword Label IDs
Keyword Labels Active View viewable impressions
Impressions Clicks
Cost CTR
Avg. CPC Avg. CPM
Conversions Conversion Rate
View-through conv. Total conv. value
Cost Per View-Through Conversion Cost Per Conversion
All Conv. All Conv. Value
Active View measurable impr. Active View measurable cost
Active View Viewable CTR Pages / session
Avg. session duration Cross-device conv.
Gmail Saves Gmail Forwards
Gmail Clicks to Website Engagements
Interactions % New Sessions
Avg. Daily Cost Post Click Quality Score
Quality Score Search Exact Match Impression Share
Avg. Daily Search Impr. Share Possible Search Impressions
Adjusted Search Impression Share Adjusted Search Impression Share Old
Adjusted Search Impression Share 5 Percent Adjusted Search Impression Share 10 Percent
Impr. (Absolute Top) % Impr. (Top) %
Search (Absolute Top) IS Search (Top) IS
Average Video 25% Completes Average Video 50% Completes
Average Video 75% Completes Average Video 100% Completes
Avg. CPV Video Views
Video View Rate Conversions (by conv. time)
Conv. value (by conv. time) Value / Conv. (by conv. time)
All conv. (by conv. time) All conv. value (by conv. time)
Value / all conv. (by conv. time) Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Avg. Client CPV
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Customer Descriptive Name
Unexpanded Final URL Expanded Final URL
Mobile Speed Score Network
Avg. CPC Avg. CPM
Average Mobile Friendly Clicks Rate Average Valid AMP Click Rate
Conversions Total conv. value
Cross-device conv. Clicks
Impressions Cost
CTR Conversion Rate
Cost / All Conv. Value / Conv.
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Date
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Country / Territory
Region City
Metro area All Conv.
All Conv. Value Cross-Device Conv.
Avg. Daily Cost Total conv. value
Clicks Impressions
Cost Interactions
Video Views Video View Rate
CTR Avg. CPC
Avg. CPM Avg. CPV
Conversions View-through conv.
Cost Per View-Through Conversion Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Avg. Client CPV
Client Cost Per Conversion Client Cost Per View-Through Conversion
Date
Campaign Name Campaign State
Currency Time Zone
Campaign Type Campaign Subtype
Account ID Account Name
Campaign Label IDs Campaign Labels
Campaign Start Date Campaign End Date
Campaign ID Most Specific Location Canonical Name
Country / Territory Region
City Metro area
Network Impressions
Clicks Cost
CTR Avg. CPC
Avg. CPM Conversions
Conversion Rate View-through conv.
Total conv. value Cost Per View-Through Conversion
Cost Per Conversion All Conv.
All Conv. Value Cross-device conv.
Interactions Avg. Daily Cost
Avg. CPV Video Views
Video View Rate Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Avg. Client CPV
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Date
Ad Group Ad Group State
Campaign Serving Status Ad Group Label IDs
Ad Group Labels Campaign ID
Campaign Name Campaign State
Currency Time Zone
Campaign Type Campaign Subtype
Account ID Account Name
Campaign Label IDs Campaign Labels
Campaign Start Date Campaign End Date
Customer Name Ad Group ID
Network Country / Territory
Region City
Metro area Impressions
Clicks Cost
CTR Avg. CPC
Avg. CPM Conversions
Conversion Rate View-through conv.
Total conv. value Cost Per View-Through Conversion
Cost Per Conversion All Conv.
All Conv. Value Conversions
Cross-device conv. Interactions
Avg. Daily Cost Avg. CPV
Video Views Video View Rate
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Date
Campaign Name Campaign State
Currency Time Zone
Campaign Type Campaign Subtype
Account ID Account Name
Campaign Label IDs Campaign Labels
Campaign Start Date Campaign End Date
Campaign ID Network
Country / Territory Region
City Metro area
Most Specific Location Canonical Name
Location Type Target Type
Impressions Clicks
Cost CTR
Avg. CPC Avg. CPM
Conversions Conversion Rate
View-through conv. Total conv. value
Cost Per View-Through Conversion Cost Per Conversion
All Conv. All Conv. Value
Cross-device conv. Interactions
Avg. CPV Video Views
Video View Rate Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Avg. Client CPV
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Date
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Network
Canonical Name Country / Territory (User location)
Metro (User location) Is targeting location?
Impressions Clicks
Cost CTR
Avg. CPC Avg. CPM
Conversions Conversion Rate
View-through conv. Total conv. value
Cost Per View-Through Conversion Cost Per Conversion
All Conv. All Conv. Value
All Conv. Rate Cost Per All Conv.
Cross-device conv. Interactions
Avg. CPV Video Views
Video View Rate Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Avg. Client CPV
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Date
Ad Group Ad Group State
Campaign Serving Status Ad Group Label IDs
Ad Group Labels Campaign ID
Campaign Name Campaign State
Currency Time Zone
Campaign Type Campaign Subtype
Account ID Account Name
Campaign Label IDs Campaign Labels
Campaign Start Date Campaign End Date
Ad ID Asset Name
Asset Type Asset Sub Type
Review State Height
Width Image Preview
Image Preview Link
Video Preview Ad Group ID
Network Date
Ad Group Ad Group State
Campaign Serving Status Ad Group Label IDs
Ad Group Labels Campaign ID
Campaign Name Campaign State
Currency Time Zone
Campaign Type Campaign Subtype
Account ID Account Name
Campaign Label IDs Campaign Labels
Campaign Start Date Campaign End Date
Ad ID Ad Group ID
Network Resource Name
Served Assets Details Asset Type
Ad Type Headline 1 Asset ID
Headline 2 Asset ID Description 1 Asset ID
Description 2 Asset ID Final URLs
Headline 1 Headline 2
Description 1 Description 2
Ad Preview Impressions
Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Customer Name
Network Parental Status
Parental Status State Final URL
Mobile Final URL Interaction Types
Is negative Max. CPC
Max. CPM Max. CPC Source
Max. CPM Source Avg. CPC
Avg. CPM Active View measurable cost
Active View measurable impr. Active View Viewable CTR
Active View viewable impressions All Conv.
All Conv. Rate All Conv. Value
Avg. Daily Cost Engagements
Interactions Conversions
Total conv. value Cross-device conv.
Clicks Impressions
Cost Avg. CPV
Video Views Video View Rate
CTR Conversion Rate
Cost / All Conv. Avg. Cost
Gmail Saves Gmail Forwards
Gmail Clicks to Website View-through conv.
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost Per View-Through Conversion
Client Cost per All Conv. Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Network
Product Partition ID Partition Type
Device Week
Month Quarter
Click Type Max. CPC
Is Negative Tracking Template
Custom Parameter Avg. CPC
Avg. CPM All Conv.
All Conv. Value Cross-device conv.
Avg. Daily Cost Conversions
Total conv. value Clicks
Total Impressions Cost
CTR Value Per Conv
Cost / All Conv. Conversion Rate
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Client Cost Per Conversion Client Cost per All Conv.
Date
Placeholder Ad Group ID
Ad Group Ad Group State
Campaign Serving Status Ad Group Label IDs
Ad Group Labels Campaign ID
Campaign Name Campaign State
Currency Time Zone
Campaign Type Campaign Subtype
Account ID Account Name
Campaign Label IDs Campaign Labels
Campaign Start Date Campaign End Date
Type Network
Details Is Self Action
Approval Status Item State
Impressions CTR
Avg. CPC Avg. CPM
All Conv. All Conv. Value
Cross-device conv. Engagements
Interactions Avg. Daily Cost
Cost / All Conv. Conversions
Total conv. value Clicks
Cost Avg. CPV
Video Views Video View Rate
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost Per Conversion
Client Cost per All Conv. Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Placement
Network Is negative
Max. CPC Max. CPM
Bid adj. Max CPC source
Max CPM Source Mobile Final URL
Final URLs Placement State
Active View viewable impressions Impressions
Clicks Cost
CTR Avg. CPC
Avg. CPM Conversions
Conversion Rate View-through conv.
Total conv. value Cost Per View-Through Conversion
Cost Per Conversion Active View measurable impr.
Active View measurable cost All Conv.
All Conv. Value Cross-device conv.
Gmail Saves Gmail Forwards
Gmail Clicks to Website Engagements
Interactions Avg. Daily Cost
Average Video 25% Completes Average Video 50% Completes
Average Video 75% Completes Average Video 100% Completes
Avg. CPV Video Views
Video View Rate Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Avg. Client CPV
Client Cost Per Conversion Client Cost Per View-Through Conversion
Client Cost per All Conv. Date
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Network
Canonical Name Country / Territory (User location)
Region (User location) Postal Code (User location)
Is targeting location? Impressions
Clicks Cost
CTR Avg. CPC
Avg. CPM Conversions
Conversion Rate View-through conv.
Total conv. value Cost Per View-Through Conversion
Cost Per Conversion All Conv.
All Conv. Value Cross-device conv.
Interactions Avg. CPV
Video Views Video View Rate
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Customer Name
Network Search Term
Query Match Type with Variant Matching Keyword
Final URL Interaction Types
Avg. Daily Cost All Conv.
Engagements Interactions
Conversions Clicks
Impressions Cost
CTR Avg. CPC
Avg. CPM Avg. CPV
Conversion Rate Cost / All Conv.
Cost Per View-Through Conversion View-through conv.
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Brand
Item Id Product Title
Product type (2nd level) Product type (1st level)
Product type (3rd level) Product type (4th level)
Product type (5th level) Custom label 0
Custom label 1 Custom label 2
Custom label 3 Custom label 4
Network Category (1st level)
Category (2nd level) Category (3rd level)
Category (4th level) Category (5th level)
Language MC ID
Store ID All Conv.
Total conv. value Cross-device conv.
Adjusted Search Click Share Avg. Daily Cost
Conversions Clicks
Impressions Cost
CTR Avg. CPC
Avg. CPM Conversion Rate
Cost / All Conv. Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Client Cost Per Conversion
Client Cost per All Conv. Date
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Product Title
Brand Item Id
Merchant ID Store ID
Language Product Aggregator ID
Product Channel Product Channel Exclusivity
Product Condition Product type (2nd level)
Product type (1st level) Product type (3rd level)
Product type (4th level) Product type (5th level)
Custom label 0 Custom label 1
Custom label 2 Custom label 3
Custom label 4 Category (1st level)
Category (2nd level) Category (3rd level)
Category (4th level) Category (5th level)
Clicks Impressions
Cost All Conv.
All Conv. Value All Conv. Rate
Avg. CPC Avg. CPM
Conversions Total conv. value
Cross-device conv. Cost Per All Conv.
Cost Per Conversion Conversion Rate
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Client Cost per All Conv. Date
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Hour of Day
Ad Group Ad Group ID
Network Ad Group Status
Ad Group Type Default max. CPC
Max. CPM Max. CPV
Bid Strategy ID Bid Strategy Type
Campaign Label IDs Campaign Labels
Impressions Clicks
Cost CTR
Avg. CPC Avg. CPM
Conversions Conversion Rate
View-through conv. Total conv. value
Cost Per View-Through Conversion Cost Per Conversion
Avg. Daily Search Impr. Share Avg. Daily Display Impr. Share
Relative CTR% Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Average Video 100% Completes Avg. CPV
Video Views Video View Rate
Active View viewable impressions Active View measurable impr.
Active View measurable cost Avg. Daily Content Impr. share
Engagements Interactions
Phone impressions Phone calls
Avg. Daily Cost Possible Search Impressions
Adjusted Search Impression Share Adjusted Search Impression Share Old
Adjusted Search Impression Share 5 Percent Adjusted Search Impression Share 10 Percent
Possible Display Impressions Adjusted Display Impression Share
Possible Content Impressions Adjusted Content Impression Share
Adjusted Content Impression Share Old Adjusted Content Impression Share 5 Percent
Adjusted Content Impression Share 10 Percent Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Avg. Client CPV
Client Cost Per Conversion Client Cost Per View-Through Conversion
Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Network
URL Domain
Keyword / Placement Impressions
Clicks Cost
CTR Avg. CPC
Avg. CPM Conversions
Conversion Rate View-through conv.
Total conv. value Cost Per View-Through Conversion
Cost Per Conversion Active View viewable impressions
Active View measurable impr. Active View measurable cost
All Conv. All Conv. Value
Cross-device conv. Engagements
Interactions All Conv. Rate
Active View Viewable CTR Avg. Cost
Cost Per All Conv. Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Average Video 100% Completes Avg. CPV
Video Views Video View Rate
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost Per Conversion
Client Cost Per View-Through Conversion Client Cost per All Conv.
Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Video Channel ID
Video ID Video Title
Video Duration (seconds) Day
Week DayOfWeek
MonthOfYear Month
Quarter Year
Network Device
Average Video 100% Completes Average Video 25% Completes
Average Video 50% Completes Average Video 75% Completes
Preview Preview URL
All Conv. All Conv. Rate
Avg. Daily Cost Engagements
Conversions Total conv. value
Clicks Impressions
Cost Video Views
Video View Rate Engagement Rate
CTR Avg. CPC
Avg. CPM Avg. CPV
Conversion Rate Cost / All Conv.
Cost Per All Conv. Client Cost
Avg. Client CPC Avg. Client CPM
Client Avg. Daily Cost Avg. Client CPV
Client Cost Per Conversion Client Cost per All Conv.
Date
Ad Group ID Ad Group
Ad Group State Campaign Serving Status
Ad Group Label IDs Ad Group Labels
Campaign ID Campaign Name
Campaign State Currency
Time Zone Campaign Type
Campaign Subtype Account ID
Account Name Campaign Label IDs
Campaign Labels Campaign Start Date
Campaign End Date Network
Placement Display Name Placement
Placement Type Resource
Target URL CTR
Avg. CPC Avg. CPM
Active View viewable impressions Active View measurable cost
Active View measurable impr. All Conv.
All Conv. Value All Conv. Rate
Avg. Cost Avg. Daily Cost
Conversions Total conv. value
Cost Per All Conv. Cross-device conv.
Clicks Impressions
Cost Engagements
Interactions Avg. CPV
Video Views Video View Rate
Client Cost Avg. Client CPC
Avg. Client CPM Client Avg. Daily Cost
Avg. Client CPV Client Cost per All Conv.
Date
All Dimensions and Metrics:
% New Sessions Accent color (multi asset responsive display)
Accent color (responsive) Accessible Bidding Strategy
Account Account Status
Action Items Active View CTR
Active View Impressions Active View Measurable Cost
Active View Measurable Impr. Active View Measurable Impr. / Impr.
Active View Viewable Impr. / Measurable Impr. Ad
Ad App Engagement Ad Descriptions Ad App Engagement Ad Headlines
Ad App Engagement Ad Images Ad App Engagement Ad Videos
Ad App Pre Registration Ad Descriptions Ad App Pre Registration Ad Headlines
Ad App Pre Registration Ad Images Ad App Pre Registration Ad Youtube Videos
Ad Audience Setting Use Audience Grouped? Ad Call Ad Business Name
Ad Call Ad Call Tracked? Ad Call Ad Conversion Action
Ad Call Ad Conversion Reporting State Ad Call Ad Country Code
Ad Call Ad Description1 Ad Call Ad Description2
Ad Call Ad Disable Call Conversion? Ad Call Ad Headline1
Ad Call Ad Headline2 Ad Call Ad Path1
Ad Call Ad Path2 Ad Call Ad Phone Number Verification Url
Ad Campaign Ad Destination Type
Ad Discovery Carousel Ad Business Name Ad Discovery Carousel Ad Call To Action Text
Ad Discovery Carousel Ad Carousel Cards Ad Discovery Carousel Ad Description
Ad Discovery Carousel Ad Headline Ad Discovery Carousel Ad Logo Image
Ad Discovery Multi Asset Ad Business Name Ad Discovery Multi Asset Ad Call To Action Text
Ad Discovery Multi Asset Ad Descriptions Ad Discovery Multi Asset Ad Headlines
Ad Discovery Multi Asset Ad Lead Form Only? Ad Discovery Multi Asset Ad Logo Images
Ad Discovery Multi Asset Ad Marketing Images Ad Discovery Multi Asset Ad Portrait Marketing Images
Ad Discovery Multi Asset Ad Square Marketing Images Ad Display Upload Ad Display Upload Product Type
Ad Display Upload Ad Media Bundle Ad Excluded Parent Asset Field Types
Ad Expanded Dynamic Search Ad Description2 Ad Expanded Text Ad Description
Ad Final App Urls Ad Final Url Suffix
Ad Group Ad Group Ad Group
Ad Group Ad Resource Name Ad Group Labels
Ad Headline Ad Hotel Ad
Ad Image Ad Preview Image Url Ad Image Ad Preview Pixel Height
Ad Image Ad Preview Pixel Width Ad Labels
Ad Legacy App Install Ad Ad Legacy Responsive Display Ad Description
Ad Local Ad Call To Actions Ad Local Ad Descriptions
Ad Local Ad Headlines Ad Local Ad Logo Images
Ad Local Ad Marketing Images Ad Local Ad Path1
Ad Local Ad Path2 Ad Local Ad Videos
Ad Name Ad Network Type
Ad Preview Ad Resource Name
Ad Responsive Display Ad Control Spec Enable Asset Enhancements? Ad Responsive Display Ad Control Spec Enable Autogen Video?
Ad Serving Optimization Status Ad Shopping Comparison Listing Ad Headline
Ad Shopping Product Ad Ad Shopping Smart Ad
Ad Smart Campaign Ad Descriptions Ad Smart Campaign Ad Headlines
Ad State Ad Target Cpa Micros
Ad Target Cpm Micros Ad Target Roas
Ad Text Ad Description1 Ad Text Ad Description2
Ad Travel Ad Ad Url Collections
Ad Video Ad Bumper Action Button Label Ad Video Ad Bumper Action Headline
Ad Video Ad Bumper Companion Banner Asset Ad Video Ad In Feed Description1
Ad Video Ad In Feed Description2 Ad Video Ad In Feed Headline
Ad Video Ad In Feed Thumbnail Ad Video Ad In Stream Action Button Label
Ad Video Ad In Stream Action Headline Ad Video Ad In Stream Companion Banner Asset
Ad Video Ad Non Skippable Action Button Label Ad Video Ad Non Skippable Action Headline
Ad Video Ad Non Skippable Companion Banner Asset Ad Video Ad Out Stream Description
Ad Video Ad Out Stream Headline Ad Video Ad Video Asset
Ad Video Responsive Ad Breadcrumb1 Ad Video Responsive Ad Breadcrumb2
Ad Video Responsive Ad Call To Actions Ad Video Responsive Ad Companion Banners
Ad Video Responsive Ad Descriptions Ad Video Responsive Ad Headlines
Ad Video Responsive Ad Long Headlines Ad Video Responsive Ad Videos
Ad format preference (multi asset responsive display) Ad format preference (responsive)
Ad group ID Ad group state
Ad group type Ad relevance
Ad rotation mode Ad strength
Age Range State Airport
Aligned Bidding Strategy ID Aligned Campaign Budget ID
All Conv. All Conv. (by Conv. Time)
All Conv. Rate All Conv. Value
All Conv. Value (by Conv. Time) All Conv. Value Per Cost
Allow flexible color (multi asset responsive display) Allow flexible color (responsive)
App Campaign Setting App Id App Campaign Setting App Store
App Campaign Setting Bidding Strategy Goal Type App ID
App Installs Approval Status
Area of Interest City Area of Interest Country
Area of Interest Metro Area of Interest Most Specific Location
Area of Interest Region Asset (Asset Interaction Target)
Asset Field Type Asset Performance Label
Asset Pinned Field Asset linked to Latest Version of Ad?
Associated Campaign Attr. Conv. (current model)
Attr. Conv. / Total Interactions Attr. Conv. Value / Cost
Attr. Conv. Value from Interactions / Total Interactions Attribution Model
Attribution Model Status Audience Setting Use Audience Grouped?
Auto tagging enabled Auto-applied ad suggestion
Average Target CPA Micros Average Target Roas
Avg. CPC Avg. CPE
Avg. CPM Avg. CPV
Avg. Cost Avg. Cost of Viewable Impr.
Avg. Session Duration (seconds) Base Ad group ID
Base Campaign ID Benchmark CTR
Benchmark Max. CPC Bid Strategy ID
Bid Strategy Name Bid Strategy Type
Bid adj. Bid limit (Maximize clicks)
Bidding Strategy Currency Code Bidding Strategy Effective Currency Code
Bidding Strategy Enhanced CPC Bidding Strategy Maximize Conversion Value CPC Bid Ceiling Micros
Bidding Strategy Maximize Conversion Value CPC Bid Floor Micros Bidding Strategy Maximize Conversion Value Target Roas
Bidding Strategy Maximize Conversions CPC Bid Ceiling Micros Bidding Strategy Maximize Conversions CPC Bid Floor Micros
Bidding Strategy Status Bidding Strategy System Status
Bidding Strategy Target Impression Share CPC Bid Ceiling Micros Bidding Strategy Target Impression Share Location
Bidding Strategy Target Impression Share Location Fraction Micros Bounce Rate
Budget Budget Campaign Association Status
Budget ID Budget explicitly shared
Budget period Business name
Business name (multi asset responsive display) CTR
Call Conv. Action Call Conv. Reporting Enabled?
Call Duration (Sec) Call End Time
Call Start Time Call Status
Call Tracking Display Location Call duration
Call to action text (multi asset responsive display) Call to action text (responsive)
Call-only ad phone number Caller Area Code
Caller Country Code Caller Type
Campaign Campaign Budget Delivery Method
Campaign Budget ID Campaign Budget Status
Campaign Budget Type Campaign Campaign Group
Campaign Count Campaign Excluded Parent Asset Set Types
Campaign Group ID Campaign Group Status
Campaign ID Campaign Labels
Campaign Optimization Score Campaign Primary Status
Campaign Primary Status Resons Campaign Resource Name
Campaign Shopping Setting Feed Label Campaign Subtype
Campaign Target Location Campaign Trial Type
Campaign Type Campaign Url Custom Parameters
Campaign serving status Campaign state
Campaigns Using a Budget Can manage clients
Category Bids City
Click Share Click View Ad Group Ad
Click View Keyword Click to Call (All Conversions from Location Asset)
Click to Call (All Conversions) Click to Call (View Through Conversions from Location Asset)
Click type Clicks
Client name Combined Approval status
Combined Clicks Combined Clicks/Query
Combined Queries Commission Commission Rate Micros
Content Impr. Share Content Lost IS (Budget)
Content Lost IS (Rank) Content Network Bid Dimension
Conv. Action Primary for Goal? Conv. Created and Managed At
Conv. Rate Conv. Value (by Conv. Time)
Conv. Value (current model) Conv. Value / Cost
Conv. Value from Interactions / Total Interactions Conversion Action Category
Conversion Action ID Conversion Action Status
Conversion Action Type Conversion Origin
Conversion Tracker Id Conversion Tracking ID
Conversion Tracking Status Conversion name
Conversions Conversions (by Conv. time)
Conversions (iOS SK and Ad Network) Conversions Counting Type
Cost Cost / All Conv.
Cost / Conv. Cost / Conv. (current model)
Count Creative Final Mobile URL
Creative Final URL Creative ID
Creative Tracking URL Template Creative URL Custom Parameter
Criterion ID Criterion serving status
Cross-Device Conv. Currency Code (Account)
Custom Audience Description Custom Audience ID
Custom Audience Members Custom Audience Status
Custom Audience Type Custom Conversion Goal Actions
Custom Conversion Goal ID Custom Conversion Goal Status
Custom parameter Customer Accepted Data Terms?
Customer ID Customer Opted for Enhanced Conv. for Leads?
Customer has Partners Program Badge? Customer's Manager Conv. Tracking ID
Date Default Conversion Action Value
Default Currency Code Default max. CPC
Description Description line 1
Description line 2 Descriptions (multi asset responsive display)
Device Device preference
Directions (All Conversions from Location Asset) Directions (All Conversions)
Directions (View Through Conversions from Location Asset) Display URL
Dynamic Search Ads Setting Domain Name Dynamic Search Ads Setting Feeds
Dynamic Search Ads Setting Language Code Dynamic Search Ads Setting Use Supplied Urls Only?
Dynamically generated Headline Effective Cpc Bid Micros
Effective Target Cpa Micros Effective Target ROAS
Eligible Impressions from Location Asset Store Reach Enable Reporting of Phone Call Events?
End date Engagement Rate
Engagements Enhanced CPC enabled
Est. add. clicks/wk (first position bid) Est. add. cost/wk (first position bid)
Event Name (Third Party App) Excluded Parent Asset Field Types
Excluded Parent Asset Set Types? Expanded Dynamic Search Ad Description 2
Expanded Text Ad Description 2 Expanded Text Ad Headline 3
Expected ClickThrough Rate (hist.) Expected clickthrough rate
Final URL Final URL List
Final URL suffix Firebase Conv. Event Name
Firebase Project ID First page CPC
First position CPC Frequency Caps
Gender State Geo Target Canton
Geo Target County Geo Target District
Geo Target Postal Code Geo Target Province
Geo Target State Geo Target Type Setting Negative Geo Target Type
Geo Target Type Setting Positive Geo Target Type Gmail Clicks to Website
Gmail Forwards Gmail Saves
Google Tag Has recommended Budget
Headline 1 Headline 2
Headlines (multi asset responsive display) Historical Creative Quality Score
Historical landing Page Exp Quality Hotel Date Selection Type
Hotel Property Asset Set Hotel Setting Hotel Center Id
ID Image Ad URL
Image Asset Auto Migration Done Date Time Image Asset Auto Migration Done?
Image Height Image ID (responsive)
Image Mime Type Image Width
Image ad name Images (multi asset responsive display)
Impr. (Abs. Top) Impr. (Abs. Top) %
Impr. (Top) Impr. (Top) %
Impressions In-App Actions
Include in 'Conversions' metric? Interaction Event Types
Interaction Rate Interaction Type
Interactions Invalid Click Rate
Invalid Clicks Is Interaction on an Asset?
Is negative Is restricting
Keyword ID Keyword Info Text
Keyword Match type Keyword State
Landing page experience Landscape logo ID (responsive)
Landscape logos (multi asset responsive display) Local Campaign Setting Location Source Type
Location Asset Auto Migration Done Date Time Location Asset Auto Migration Done?
Location City Location Country
Location Metro Location type
Logo ID (responsive) Logos (multi asset responsive display)
Long headline Long headline (multi asset responsive display)
Lookback Window Days (Click Through Conversions) Lookback Window Days (View Through Conversions)
Lower Bid limit (Target CPA) Lower Bid limit (Target ROAS)
Main color (multi asset responsive display) Main color (responsive)
Manual CPA Bidding Strategy Manual Cpm
Manual Cpv Max CPC source
Max CPM Source Max. CPM
Max. CPV Menu (All Conversions from Location Asset)
Menu (All Conversions) Menu (View Through Conversions from Location Asset)
Metro area Mobile App Vendor
Mobile final URL Most specific location
Network Settings Target Content Network? Network Settings Target Google Search?
Network Settings Target Partner Search Network? Network Settings Target Search Network?
Non-Removed Campaigns Optimization Goal Setting Optimization Goal Types
Optimization Score Weight of Customer Optimization Score of Customer
Optimized Targeting Enabled? Order (All Conversions from Location Asset)
Order (All Conversions) Order (View Through Conversions from Location Asset)
Organic Clicks Organic Clicks (Publisher)
Organic Clicks Per Query Organic Listings
Organic Listings/Query Organic Queries
Other Engagement (All Conversions from Location Asset) Other Engagement (All Conversions)
Other Engagement (View Through Conversions from Location Asset) Owner defined Conv. Action
PTR Page Number
Page URL Pages / Session
Parent Criterion ID Path 1
Path 2 Payment Mode
Payment Mode Failure Reason Percent Cpc Bid Micros
Percent Cpc Cpc Bid Ceiling Micros Percent Cpc Enhanced Cpc Enabled?
Performance Max Upgrade Status Performax Max Campaign
Phone Calls Phone Impressions
Policy Approval Status Policy Summary Review Status
Policy Topic Entries Position of the Ad
Pre Upgrade Campaign Price prefix (multi asset responsive display)
Price prefix (responsive) Product Aggregator ID
Product Bidding Cat. (1st level) Product Bidding Cat. (2nd level)
Product Bidding Cat. (3rd level) Product Bidding Cat. (4th level)
Product Bidding Cat. (5th level) Product Brand
Product Channel Product Channel Exclusivity
Product Condition Product Custom Attr. 0
Product Custom Attr. 1 Product Custom Attr. 2
Product Custom Attr. 3 Product Custom Attr. 4
Product Item ID Product Language
Product Merchant ID Product Store ID
Product type (1st level) Product type (2nd level)
Product type (3rd level) Product type (4th level)
Product type (5th level) Promotion text (multi asset responsive display)
Promotion text (responsive) Property ID
Property Name Purchased Clicks (Publisher)
Qual. Score (hist.) Quality score
Query Added to Targeted Keywords? Query Matches Negative Keyword?
Query Matches Negative URL? Real Time Bidding Setting Opt In?
Recommended Budget amount Region
Region Location Relative CTR
Responsive Search Ad descriptions Responsive Search Ad headlines
Responsive Search Ad path 1 Responsive Search Ad path 2
Search Abs. Top IS Search Exact Match IS
Search Impr. Share Search Lost Abs. Top IS (Budget)
Search Lost Abs. Top IS (Rank) Search Lost IS (Budget)
Search Lost IS (Rank) Search Lost Top IS (Budget)
Search Lost Top IS (Rank) Search Result Type
Search Term Status Search Term View Ad Group
Search Terms Match Type Search Top Impression Share
Segments Keyword Info Match Type Segments Keyword Info Text
Selective Optimization Conversion Actions Shopping Setting Campaign Priority
Shopping Setting Enable Local? Shopping Setting Merchant Id
Shopping Setting Sales Country Shopping Setting Use Vehicle Inventory?
Short headline Smart Campaign
Snippet for Tracking Conv. Square image ID (responsive)
Square images (multi asset responsive display) Start date
Store Visits (All Conversions from Location Asset) Store Visits (All Conversions)
Store Visits (View Through Conversions from Location Asset) Store Website (All Coversions)
System managed Entity Source Target CPA
Target CPA Micros Target CPA source
Target Cpa Cpc Bid Ceiling Micros Target Cpa Cpc Bid Floor Micros
Target Cpa Target Cpa Micros Target Cpm Target Frequency Goal Target Count
Target Cpm Target Frequency Goal Time Unit Target Impression Share Cpc Bid Ceiling Micros
Target Impression Share Location Target Impression Share Location Fraction Micros
Target ROAS Target ROAS (Maximize Conversion Value)
Target ROAS Source Target Roas Cpc Bid Ceiling Micros
Target Roas Cpc Bid Floor Micros Target Roas Target Roas
Target Spend Cpc Bid Ceiling Micros Target Spend Target Spend Micros
Target spend (Maximize clicks) Targeting Setting Target Restrictions
Test account Third Party App Analytics provider
Time zone Top of page CPC
Total Budget amount Total Conv. Value
Tracking Setting Tracking Url Tracking template
Travel Campaign Settings Travel Account Id URL
Universal App Ad descriptions Universal App Ad headlines
Universal App Ad html5 media bundles Universal App Ad images
Universal App Ad mandatory ad text Universal App Ad youTube videos
Unknown Clicks (Publisher) Upper Bid limit (Target CPA)
Upper Bid limit (Target ROAS) Url Expansion Opt Out?
Use default Value? User List
Value / All Conv. Value / Conv.
Value / Conv. (by Conv. Time) Value / Conv. (current model)
Value / all Conv. (by Conv. Time) Value Per Interaction
Vanity Pharma Vanity Pharma Display Url Mode Vanity Pharma Vanity Pharma Text
Vertical ID Video Brand Safety Suitability
Video Channel Id Video Duration
Video Id Video Played to 100%
Video Played to 25% Video Played to 50%
Video Played to 75% Video View Rate
Video Views View-Through Conv.
Webpage Website (All Conversions from Location Asset)
Website (View Through Conversions from Location Asset) Weekly Clicks (Estimate Change)
Weekly Cost Micros (Estimate Change) Weekly Views (Estimate Change)
Weekly interactions (Estimate Change) Youtube videos (multi asset responsive display)
Clicks Impr. (Abs. Top)
Avg. Cost of Viewable Impr. Active View CTR
Active View Impressions Active View Measurable Impr. / Impr.
Active View Measurable Cost Active View Measurable Impr.
Active View Viewable Impr. / Measurable Impr. All Conv.
All Conv. (by Conv. Time) All Conv. Rate
All Conv. Value All Conv. Value (by Conv. Time)
Avg. Cost Avg. CPC
Avg. CPE Avg. CPM
Avg. CPV Content Lost IS (Budget)
Content Impr. Share Content Lost IS (Rank)
Conversions Conversions (by Conv. time)
Conv. Rate Total Conv. Value
Conv. Value (by Conv. Time) Cost
Cost / All Conv. Cost / Conv.
Cross-Device Conv. CTR
Engagement Rate Engagements
Impressions Interaction Rate
Interactions Invalid Click Rate
Invalid Clicks Search Lost IS (Budget)
Search Exact Match IS Search Impr. Share
Search Lost IS (Rank) Conversions (iOS SK and Ad Network)
Impr. (Top) Value / All Conv.
Value / all Conv. (by Conv. Time) Value / Conv.
Value / Conv. (by Conv. Time) Video View Rate
Video Views View-Through Conv.
Impr. (Abs. Top) % Impr. (Top) %
Date Tracking template
Final URL suffix Ad Network Type
Auto tagging enabled Click type
Currency Code (Account) Client name
Device Customer ID
Can manage clients Position of the Ad
Account Status Test account
Time zone Call Conv. Action
Call Conv. Reporting Enabled? Enable Reporting of Phone Call Events?
Customer Accepted Data Terms? Conversion Tracking ID
Conversion Tracking Status Customer's Manager Conv. Tracking ID
Customer Opted for Enhanced Conv. for Leads? Conv. Created and Managed At
Customer has Partners Program Badge? Optimization Score of Customer
Optimization Score Weight of Customer Payment Mode Failure Reason
Google Tag Image Asset Auto Migration Done?
Image Asset Auto Migration Done Date Time Location Asset Auto Migration Done?
Location Asset Auto Migration Done Date Time
Clicks All Conv.
All Conv. Value All Conv. Value Per Cost
Avg. CPC Conversions
Total Conv. Value Cost
Cost / All Conv. Cost / Conv.
CTR Impressions
Value / All Conv. Value / Conv.
View-Through Conv. Conv. Value / Cost
App Installs In-App Actions
Date Ad Network Type
Position of the Ad Asset linked to Latest Version of Ad?
Asset Field Type Asset Performance Label
Asset Pinned Field Combined Approval status
Ad Conversion Tracker Id
Clicks Impressions
CTR Impr. (Abs. Top)
Impr. (Abs. Top) % Avg. Cost of Viewable Impr.
Active View CTR Active View Impressions
Active View Measurable Impr. / Impr. Active View Measurable Cost
Active View Measurable Impr. Active View Viewable Impr. / Measurable Impr.
All Conv. Rate All Conv.
All Conv. Value Avg. Cost
Avg. CPC Avg. CPE
Avg. CPM Avg. CPV
Pages / Session Avg. Session Duration (seconds)
Bounce Rate Content Impr. Share
Content Lost IS (Rank) Conv. Rate
Conversions Total Conv. Value
Cost Cost / All Conv.
Cost / Conv. Cost / Conv. (current model)
Cross-Device Conv. Attr. Conv. (current model)
Conv. Value (current model) Engagement Rate
Engagements Gmail Forwards
Gmail Saves Gmail Clicks to Website
Interaction Rate Interactions
Phone Impressions Phone Calls
PTR % New Sessions
Relative CTR Search Abs. Top IS
Search Lost Abs. Top IS (Budget) Search Lost Top IS (Budget)
Search Exact Match IS Search Impr. Share
Search Lost Abs. Top IS (Rank) Search Lost IS (Rank)
Search Lost Top IS (Rank) Search Top Impression Share
Impr. (Top) Impr. (Top) %
Value / All Conv. Value / Conv.
Value / Conv. (current model) Video Played to 100%
Video Played to 25% Video Played to 50%
Video Played to 75% Video View Rate
Video Views View-Through Conv.
All Conv. (by Conv. Time) All Conv. Value (by Conv. Time)
Conversions (by Conv. time) Conv. Value (by Conv. Time)
Value / all Conv. (by Conv. Time) Value / Conv. (by Conv. Time)
Date Ad Network Type
Click type Device
Position of the Ad Currency Code (Account)
Account Time zone
Ad group ID Ad group state
Ad group type Ad rotation mode
Base Ad group ID Base Campaign ID
Bid Strategy ID Bid Strategy Name
Bid Strategy Type Campaign ID
Campaign Campaign state
Content Network Bid Dimension Default max. CPC
Max. CPM Max. CPV
Client name Effective Target ROAS
Target ROAS Source Enhanced CPC enabled
Customer ID Final URL suffix
Target CPA source Tracking template
Custom parameter Account Status
Ad Group Labels Asset (Asset Interaction Target)
Excluded Parent Asset Set Types? Is Interaction on an Asset?
Ad Audience Setting Use Audience Grouped? Ad Campaign
Effective Cpc Bid Micros Effective Target Cpa Micros
Ad Excluded Parent Asset Field Types Ad Group
Optimized Targeting Enabled? Percent Cpc Bid Micros
Ad Resource Name Ad Target Cpa Micros
Ad Target Cpm Micros Ad Target Roas
Is restricting Ad Destination Type
Conversion name Conversion Tracker Id
Clicks Impressions
CTR Impr. (Abs. Top)
Impr. (Abs. Top) % Avg. Cost of Viewable Impr.
Active View CTR Active View Impressions
Active View Measurable Impr. / Impr. Active View Measurable Cost
Active View Measurable Impr. Active View Viewable Impr. / Measurable Impr.
All Conv. Rate All Conv.
All Conv. Value Avg. Cost
Avg. CPC Avg. CPE
Avg. CPM Avg. CPV
Pages / Session Avg. Session Duration (seconds)
Bounce Rate Conv. Rate
Conversions Total Conv. Value
Cost Cost / All Conv.
Cost / Conv. Cost / Conv. (current model)
Cross-Device Conv. Attr. Conv. (current model)
Conv. Value (current model) Engagement Rate
Engagements Gmail Forwards
Gmail Saves Gmail Clicks to Website
Interaction Rate Interactions
% New Sessions Impr. (Top)
Impr. (Top) % Value / All Conv.
Value / Conv. Value / Conv. (current model)
Video Played to 100% Video Played to 25%
Video Played to 50% Video Played to 75%
Video View Rate Video Views
View-Through Conv. Conv. Value (by Conv. Time)
All Conv. (by Conv. Time) Conversions (by Conv. time)
All Conv. Value (by Conv. Time) Value / all Conv. (by Conv. Time)
Value / Conv. (by Conv. Time) Date
Ad Network Type Click type
Criterion ID Device
Position of the Ad Accent color (responsive)
Currency Code (Account) Account
Time zone Ad group ID
Ad Group Ad group state
Ad strength Allow flexible color (responsive)
Auto-applied ad suggestion Base Ad group ID
Base Campaign ID Business name
Call-only ad phone number Call to action text (responsive)
Campaign ID Campaign
Campaign state Combined Approval status
Creative Final Mobile URL Creative Final URL
Creative Tracking URL Template Creative URL Custom Parameter
Client name Description
Description line 1 Description line 2
Device preference Display URL
Landscape logo ID (responsive) Logo ID (responsive)
Image ID (responsive) Square image ID (responsive)
Expanded Dynamic Search Ad Description 2 Expanded Text Ad Description 2
Expanded Text Ad Headline 3 Customer ID
Ad format preference (responsive) Headline 1
Headline 2 ID
Image Ad URL Image Height
Image Width Image Mime Type
Image ad name Long headline
Main color (responsive) Accent color (multi asset responsive display)
Allow flexible color (multi asset responsive display) Business name (multi asset responsive display)
Call to action text (multi asset responsive display) Descriptions (multi asset responsive display)
Price prefix (multi asset responsive display) Promotion text (multi asset responsive display)
Ad format preference (multi asset responsive display) Headlines (multi asset responsive display)
Landscape logos (multi asset responsive display) Logos (multi asset responsive display)
Long headline (multi asset responsive display) Main color (multi asset responsive display)
Images (multi asset responsive display) Square images (multi asset responsive display)
Youtube videos (multi asset responsive display) Path 1
Path 2 Policy Topic Entries
Policy Approval Status Price prefix (responsive)
Promotion text (responsive) Responsive Search Ad descriptions
Responsive Search Ad headlines Responsive Search Ad path 1
Responsive Search Ad path 2 Short headline
Ad State System managed Entity Source
Universal App Ad descriptions Universal App Ad headlines
Universal App Ad html5 media bundles Universal App Ad images
Universal App Ad mandatory ad text Universal App Ad youTube videos
Ad Preview Account Status
Ad Labels Ad Headline
Ad Destination Type Action Items
Ad App Engagement Ad Descriptions Ad App Engagement Ad Headlines
Ad App Engagement Ad Images Ad App Engagement Ad Videos
Ad App Pre Registration Ad Descriptions Ad App Pre Registration Ad Headlines
Ad App Pre Registration Ad Images Ad App Pre Registration Ad Youtube Videos
Ad Call Ad Business Name Ad Call Ad Call Tracked?
Ad Call Ad Conversion Action Ad Call Ad Conversion Reporting State
Ad Call Ad Country Code Ad Call Ad Description1
Ad Call Ad Description2 Ad Call Ad Disable Call Conversion?
Ad Call Ad Headline1 Ad Call Ad Headline2
Ad Call Ad Path1 Ad Call Ad Path2
Ad Call Ad Phone Number Verification Url Ad Discovery Carousel Ad Business Name
Ad Discovery Carousel Ad Call To Action Text Ad Discovery Carousel Ad Carousel Cards
Ad Discovery Carousel Ad Description Ad Discovery Carousel Ad Headline
Ad Discovery Carousel Ad Logo Image Ad Discovery Multi Asset Ad Business Name
Ad Discovery Multi Asset Ad Call To Action Text Ad Discovery Multi Asset Ad Descriptions
Ad Discovery Multi Asset Ad Headlines Ad Discovery Multi Asset Ad Lead Form Only?
Ad Discovery Multi Asset Ad Logo Images Ad Discovery Multi Asset Ad Marketing Images
Ad Discovery Multi Asset Ad Portrait Marketing Images Ad Discovery Multi Asset Ad Square Marketing Images
Ad Display Upload Ad Display Upload Product Type Ad Display Upload Ad Media Bundle
Ad Expanded Dynamic Search Ad Description2 Ad Expanded Text Ad Description
Ad Final App Urls Ad Final Url Suffix
Ad Hotel Ad Ad Image Ad Preview Image Url
Ad Image Ad Preview Pixel Height Ad Image Ad Preview Pixel Width
Ad Legacy App Install Ad Ad Legacy Responsive Display Ad Description
Ad Local Ad Call To Actions Ad Local Ad Descriptions
Ad Local Ad Headlines Ad Local Ad Logo Images
Ad Local Ad Marketing Images Ad Local Ad Path1
Ad Local Ad Path2 Ad Local Ad Videos
Ad Name Ad Group Ad Resource Name
Ad Responsive Display Ad Control Spec Enable Asset Enhancements? Ad Responsive Display Ad Control Spec Enable Autogen Video?
Ad Shopping Comparison Listing Ad Headline Ad Shopping Product Ad
Ad Shopping Smart Ad Ad Smart Campaign Ad Descriptions
Ad Smart Campaign Ad Headlines Ad Text Ad Description1
Ad Text Ad Description2 Ad Travel Ad
Ad Url Collections Ad Video Ad Bumper Action Button Label
Ad Video Ad Bumper Action Headline Ad Video Ad Bumper Companion Banner Asset
Ad Video Ad In Feed Description1 Ad Video Ad In Feed Description2
Ad Video Ad In Feed Headline Ad Video Ad In Feed Thumbnail
Ad Video Ad In Stream Action Button Label Ad Video Ad In Stream Action Headline
Ad Video Ad In Stream Companion Banner Asset Ad Video Ad Non Skippable Action Button Label
Ad Video Ad Non Skippable Action Headline Ad Video Ad Non Skippable Companion Banner Asset
Ad Video Ad Out Stream Description Ad Video Ad Out Stream Headline
Ad Video Ad Video Asset Ad Video Responsive Ad Breadcrumb1
Ad Video Responsive Ad Breadcrumb2 Ad Video Responsive Ad Call To Actions
Ad Video Responsive Ad Companion Banners Ad Video Responsive Ad Descriptions
Ad Video Responsive Ad Headlines Ad Video Responsive Ad Long Headlines
Ad Video Responsive Ad Videos Ad Group Ad Group
Policy Summary Review Status Segments Keyword Info Match Type
Segments Keyword Info Text
Clicks Impressions
CTR Avg. Cost of Viewable Impr.
Active View CTR Active View Impressions
Active View Measurable Impr. / Impr. Active View Measurable Cost
Active View Measurable Impr. Active View Viewable Impr. / Measurable Impr.
All Conv. Rate All Conv.
All Conv. Value Avg. Cost
Avg. CPC Avg. CPE
Avg. CPM Avg. CPV
Conv. Rate Conversions
Total Conv. Value Cost
Cost / All Conv. Cost / Conv.
Cross-Device Conv. Engagement Rate
Engagements Gmail Forwards
Gmail Saves Gmail Clicks to Website
Interaction Rate Interactions
Value / All Conv. Value / Conv.
Video Played to 100% Video Played to 25%
Video Played to 50% Video Played to 75%
Video View Rate Video Views
View-Through Conv. Value Per Interaction
All Conv. Value Per Cost Interaction Event Types
Date Ad Network Type
Click type Device
Currency Code (Account) Account
Time zone Ad group ID
Ad Group Ad group state
Base Ad group ID Base Campaign ID
Bid Strategy ID Bid Strategy Name
Bid Strategy Type Bid adj.
Campaign ID Campaign
Campaign state Default max. CPC
Max CPC source Max. CPM
Max CPM Source Client name
Customer ID Mobile final URL
Final URL List ID
Is negative Is restricting
Age Range State Tracking template
Custom parameter Account Status
Clicks Impressions
CTR All Conv. Rate
All Conv. All Conv. Value
Avg. CPC Avg. CPM
Campaign Count Conv. Rate
Conversions Total Conv. Value
Cost Cost / All Conv.
Cost / Conv. Cross-Device Conv.
Non-Removed Campaigns Value / All Conv.
Value / Conv. View-Through Conv.
Average Target Roas Average Target CPA Micros
Date Device
Account Customer ID
ID Target CPA
Upper Bid limit (Target CPA) Lower Bid limit (Target CPA)
Target ROAS Upper Bid limit (Target ROAS)
Lower Bid limit (Target ROAS) Bid limit (Maximize clicks)
Target spend (Maximize clicks) Bid Strategy Type
Account Status Aligned Campaign Budget ID
Target CPA Micros Bidding Strategy Currency Code
Bidding Strategy Effective Currency Code Bidding Strategy Enhanced CPC
Bidding Strategy Maximize Conversion Value CPC Bid Ceiling Micros Bidding Strategy Maximize Conversion Value CPC Bid Floor Micros
Bidding Strategy Maximize Conversion Value Target Roas Bidding Strategy Maximize Conversions CPC Bid Ceiling Micros
Bidding Strategy Maximize Conversions CPC Bid Floor Micros Bidding Strategy Status
Bidding Strategy Target Impression Share CPC Bid Ceiling Micros Bidding Strategy Target Impression Share Location
Bidding Strategy Target Impression Share Location Fraction Micros
Call duration Caller Type
Call Status Call Tracking Display Location
Caller Area Code Caller Country Code
Call End Time Call Start Time
Campaign Subtype Campaign Type
Base Campaign ID Bid Strategy ID
Budget ID Campaign ID
Campaign Trial Type End date
Enhanced CPC enabled Target ROAS (Maximize Conversion Value)
Campaign serving status Start date
Campaign state Campaign
Currency Code (Account) Time zone
Can manage clients Client name
Customer ID Auto tagging enabled
Test account Ad group type
Ad rotation mode Base Ad group ID
Content Network Bid Dimension Max. CPV
Effective Target ROAS Target ROAS Source
Target CPA source Age Range State
Gender State Keyword State
Is restricting Ad Group
Ad group state Ad group ID
Clicks Impressions
CTR Impr. (Abs. Top)
Impr. (Abs. Top) % Avg. Cost of Viewable Impr.
Active View CTR Active View Impressions
Active View Measurable Impr. / Impr. Active View Measurable Cost
Active View Measurable Impr. Active View Viewable Impr. / Measurable Impr.
All Conv. Rate All Conv.
All Conv. Value Avg. Cost
Avg. CPC Avg. CPE
Avg. CPM Avg. CPV
Pages / Session Avg. Session Duration (seconds)
Bounce Rate Content Lost IS (Budget)
Content Impr. Share Content Lost IS (Rank)
Conv. Rate Conversions
Total Conv. Value Cost
Cost / All Conv. Cost / Conv.
Cost / Conv. (current model) Cross-Device Conv.
Attr. Conv. (current model) Conv. Value (current model)
Engagement Rate Engagements
Gmail Forwards Gmail Saves
Gmail Clicks to Website Interaction Rate
Interactions Invalid Click Rate
Invalid Clicks Phone Impressions
Phone Calls PTR
% New Sessions Relative CTR
Search Abs. Top IS Search Lost Abs. Top IS (Budget)
Search Lost IS (Budget) Search Lost Top IS (Budget)
Click Share Search Exact Match IS
Search Impr. Share Search Lost Abs. Top IS (Rank)
Search Lost IS (Rank) Search Lost Top IS (Rank)
Search Top Impression Share Impr. (Top)
Impr. (Top) % Value / All Conv.
Value / Conv. Value / Conv. (current model)
Video Played to 100% Video Played to 25%
Video Played to 50% Video Played to 75%
Video View Rate Video Views
View-Through Conv. Conversions (iOS SK and Ad Network)
Organic Clicks (Publisher) Purchased Clicks (Publisher)
Unknown Clicks (Publisher) Store Visits (All Conversions)
All Conv. (by Conv. Time) Click to Call (All Conversions)
Directions (All Conversions) Menu (All Conversions)
Order (All Conversions) Other Engagement (All Conversions)
Store Website (All Coversions) All Conv. Value (by Conv. Time)
Conversions (by Conv. time) Conv. Value (by Conv. Time)
Attr. Conv. / Total Interactions Attr. Conv. Value from Interactions / Total Interactions
Attr. Conv. Value / Cost Value / all Conv. (by Conv. Time)
Value / Conv. (by Conv. Time) Date
Ad Network Type Click type
Device Position of the Ad
Currency Code (Account) Account
Time zone Campaign Subtype
Campaign Type Budget
Base Campaign ID Bid Strategy ID
Bid Strategy Name Bid Strategy Type
Budget ID Campaign ID
Campaign state Campaign Trial Type
Client name End date
Enhanced CPC enabled Customer ID
Final URL suffix Has recommended Budget
Budget explicitly shared Target ROAS (Maximize Conversion Value)
Budget period Recommended Budget amount
Campaign serving status Start date
Total Budget amount Tracking template
Custom parameter Account Status
Campaign Labels Asset (Asset Interaction Target)
Bidding Strategy System Status Campaign Primary Status
Campaign Primary Status Resons Campaign Shopping Setting Feed Label
Category Bids Is Interaction on an Asset?
Performance Max Upgrade Status Performax Max Campaign
Pre Upgrade Campaign Target CPA Micros
Manual CPA Bidding Strategy Accessible Bidding Strategy
Ad Serving Optimization Status App Campaign Setting App Id
App Campaign Setting App Store App Campaign Setting Bidding Strategy Goal Type
Audience Setting Use Audience Grouped? Campaign Campaign Group
Commission Commission Rate Micros Dynamic Search Ads Setting Domain Name
Dynamic Search Ads Setting Feeds Dynamic Search Ads Setting Language Code
Dynamic Search Ads Setting Use Supplied Urls Only? Excluded Parent Asset Field Types
Campaign Excluded Parent Asset Set Types Frequency Caps
Geo Target Type Setting Negative Geo Target Type Geo Target Type Setting Positive Geo Target Type
Hotel Property Asset Set Hotel Setting Hotel Center Id
Local Campaign Setting Location Source Type Manual Cpm
Manual Cpv Network Settings Target Content Network?
Network Settings Target Google Search? Network Settings Target Partner Search Network?
Network Settings Target Search Network? Optimization Goal Setting Optimization Goal Types
Campaign Optimization Score Payment Mode
Percent Cpc Cpc Bid Ceiling Micros Percent Cpc Enhanced Cpc Enabled?
Real Time Bidding Setting Opt In? Campaign Resource Name
Selective Optimization Conversion Actions Shopping Setting Campaign Priority
Shopping Setting Enable Local? Shopping Setting Merchant Id
Shopping Setting Sales Country Shopping Setting Use Vehicle Inventory?
Target Cpa Cpc Bid Ceiling Micros Target Cpa Cpc Bid Floor Micros
Target Cpa Target Cpa Micros Target Cpm Target Frequency Goal Target Count
Target Cpm Target Frequency Goal Time Unit Target Impression Share Cpc Bid Ceiling Micros
Target Impression Share Location Target Impression Share Location Fraction Micros
Target Roas Cpc Bid Ceiling Micros Target Roas Cpc Bid Floor Micros
Target Roas Target Roas Target Spend Cpc Bid Ceiling Micros
Target Spend Target Spend Micros Targeting Setting Target Restrictions
Tracking Setting Tracking Url Travel Campaign Settings Travel Account Id
Campaign Url Custom Parameters Url Expansion Opt Out?
Vanity Pharma Vanity Pharma Display Url Mode Vanity Pharma Vanity Pharma Text
Video Brand Safety Suitability
Count Impr. (Abs. Top)
Avg. Cost of Viewable Impr. Active View CTR
Active View Impressions Active View Measurable Impr. / Impr.
Active View Measurable Cost Active View Measurable Impr.
Active View Viewable Impr. / Measurable Impr. All Conv.
All Conv. Rate Value Per Interaction
All Conv. Value All Conv. Value Per Cost
Avg. Cost Avg. CPC
Avg. CPE Avg. CPM
Avg. CPV Clicks
Conversions Conv. Rate
Total Conv. Value Cost
Cost / All Conv. Cost / Conv.
Cross-Device Conv. CTR
Engagement Rate Engagements
Gmail Forwards Gmail Saves
Gmail Clicks to Website Impressions
Interaction Event Types Interaction Rate
Interactions Impr. (Top)
Value / All Conv. Value / Conv.
Video Played to 100% Video Played to 25%
Video Played to 50% Video Played to 75%
Video View Rate Video Views
View-Through Conv. All Conv. Value (by Conv. Time)
Conversions (by Conv. time) All Conv. (by Conv. Time)
Value / all Conv. (by Conv. Time) Conv. Value (by Conv. Time)
Value / Conv. (by Conv. Time) Date
Ad Network Type Click type
Device Position of the Ad
Hotel Date Selection Type
Interaction Event Types Bid adj.
Interaction Type Campaign
Clicks All Conv.
All Conv. Rate All Conv. Value
Avg. Cost Avg. CPC
Avg. CPE Avg. CPM
Avg. CPV Conversions
Conv. Rate Total Conv. Value
Cost Cost / All Conv.
Cost / Conv. Cross-Device Conv.
CTR Engagement Rate
Engagements Impressions
Interaction Event Types Interaction Rate
Interactions Value / All Conv.
Value / Conv. Video View Rate
Video Views View-Through Conv.
Date Budget
Budget explicitly shared Has recommended Budget
Budget period Recommended Budget amount
Total Budget amount Aligned Bidding Strategy ID
Associated Campaign Budget Campaign Association Status
Campaign Budget Delivery Method Campaign Budget ID
Weekly Clicks (Estimate Change) Weekly Cost Micros (Estimate Change)
Weekly interactions (Estimate Change) Weekly Views (Estimate Change)
Campaigns Using a Budget Campaign Budget Status
Campaign Budget Type
Conversions Avg. Cost
Interactions Date
Device Ad Destination Type
Campaign Group ID Campaign Group Status
Clicks Date
Ad Network Type Click type
Device Position of the Ad
Area of Interest City Area of Interest Country
Area of Interest Metro Area of Interest Most Specific Location
Area of Interest Region Campaign Target Location
Keyword Match type Keyword Info Text
Location City Location Country
Location Metro Most specific location
Region Location Page Number
User List Click View Ad Group Ad
Click View Keyword
All Conv. All Conv. Value
Date App ID
Attribution Model Attribution Model Status
Conversion Action Category Lookback Window Days (Click Through Conversions)
Conversions Counting Type Firebase Conv. Event Name
Firebase Project ID Property ID
Property Name Conversion Action ID
Include in 'Conversions' metric? Mobile App Vendor
Conversion Origin Owner defined Conv. Action
Call Duration (Sec) Conv. Action Primary for Goal?
Conversion Action Status Snippet for Tracking Conv.
Event Name (Third Party App) Third Party App Analytics provider
Conversion Action Type Use default Value?
Default Currency Code Default Conversion Action Value
Lookback Window Days (View Through Conversions)
Count Custom Audience Description
Custom Audience ID Custom Audience Members
Custom Audience Status Custom Audience Type
Count Custom Conversion Goal Status
Custom Conversion Goal ID Custom Conversion Goal Actions
Clicks Avg. Cost of Viewable Impr.
Active View CTR Active View Impressions
Active View Measurable Impr. / Impr. Active View Measurable Cost
Active View Measurable Impr. Active View Viewable Impr. / Measurable Impr.
All Conv. All Conv. Rate
All Conv. Value Avg. Cost
Avg. CPC Avg. CPE
Avg. CPM Avg. CPV
Conversions Conv. Rate
Total Conv. Value Cost
Cost / All Conv. Cost / Conv.
Cross-Device Conv. CTR
Engagement Rate Engagements
Gmail Forwards Gmail Saves
Gmail Clicks to Website Impressions
Interaction Rate Interactions
Value / All Conv. Value / Conv.
Video Played to 100% Video Played to 25%
Video Played to 50% Video Played to 75%
Video View Rate Video Views
View-Through Conv. Interaction Event Types
All Conv. Value Per Cost Value Per Interaction
Date Ad Network Type
Click type Device
Campaign
Clicks Impressions
CTR All Conv. Rate
All Conv. All Conv. Value
Avg. CPC Avg. CPM
Conv. Rate Conversions
Total Conv. Value Cost
Cost / All Conv. Cost / Conv.
Cross-Device Conv. Value / All Conv.
Value / Conv. Date
Currency Code (Account) Account
Time zone Ad group ID
Ad Group Ad group state
Campaign ID Campaign
Campaign state Criterion ID
Client name Customer ID
Dynamically generated Headline URL
Account Status Query Added to Targeted Keywords?
Query Matches Negative Keyword? Query Matches Negative URL?
Page URL Webpage
Clicks Impressions
CTR Avg. Cost of Viewable Impr.
Active View CTR Active View Impressions
Active View Measurable Impr. / Impr. Active View Measurable Cost
Active View Measurable Impr. Active View Viewable Impr. / Measurable Impr.
All Conv. Rate All Conv.
All Conv. Value Avg. Cost
Avg. CPC Avg. CPE
Avg. CPM Avg. CPV
Conv. Rate Conversions
Total Conv. Value Cost
Cost / All Conv. Cost / Conv.
Cross-Device Conv. Engagement Rate
Engagements Gmail Forwards
Gmail Saves Gmail Clicks to Website
Interaction Rate Interactions
Value / All Conv. Value / Conv.
Video Played to 100% Video Played to 25%
Video Played to 50% Video Played to 75%
Video View Rate Video Views
View-Through Conv. Value Per Interaction
All Conv. Value Per Cost Interaction Event Types
Date Ad Network Type
Click type Device
Currency Code (Account) Account
Time zone Ad group ID
Ad Group Ad group state
Base Ad group ID Base Campaign ID
Bid Strategy ID Bid Strategy Name
Bid Strategy Type Bid adj.
Campaign ID Campaign
Campaign state Default max. CPC
Max CPC source Max. CPM
Max CPM Source Client name
Customer ID Mobile final URL
Final URL List ID
Is negative Is restricting
Gender State Tracking template
Custom parameter Account Status
Clicks Impressions
CTR Impr. (Abs. Top)
Impr. (Abs. Top) % All Conv. Rate
All Conv. All Conv. Value
Avg. Cost Avg. CPC
Avg. CPM Avg. CPV
Conv. Rate Conversions
Total Conv. Value Cost
Cost / All Conv. Cost / Conv.
Cross-Device Conv. Interaction Rate
Interactions Impr. (Top)
Impr. (Top) % Value / All Conv.
Value / Conv. Video View Rate
Video Views View-Through Conv.
Interaction Event Types Date
Ad group ID Ad Group
Ad group state Ad Network Type
Device Location type
Currency Code (Account) Account
Time zone Campaign ID
Campaign Campaign state
City Client name
Customer ID Metro area
Most specific location Region
Account Status Airport
Geo Target Canton Geo Target County
Geo Target District Geo Target Postal Code
Geo Target Province Geo Target State
Clicks Impressions
CTR Impr. (Abs. Top)
Impr. (Abs. Top) % Avg. Cost of Viewable Impr.
Active View CTR Active View Impressions
Active View Measurable Impr. / Impr. Active View Measurable Cost
Active View Measurable Impr. Active View Viewable Impr. / Measurable Impr.
All Conv. Rate All Conv.
All Conv. Value Avg. Cost
Avg. CPC Avg. CPE
Avg. CPM Avg. CPV
Pages / Session Avg. Session Duration (seconds)
Bounce Rate Conv. Rate
Conversions Total Conv. Value
Cost Cost / All Conv.
Cost / Conv. Cost / Conv. (current model)
Cross-Device Conv. Attr. Conv. (current model)
Conv. Value (current model) Engagement Rate
Engagements Gmail Forwards
Gmail Saves Gmail Clicks to Website
Qual. Score (hist.) Expected ClickThrough Rate (hist.)
Interaction Rate Interactions
% New Sessions Search Abs. Top IS
Search Lost Abs. Top IS (Budget) Search Lost Top IS (Budget)
Search Exact Match IS Search Impr. Share
Search Lost Abs. Top IS (Rank) Search Lost IS (Rank)
Search Lost Top IS (Rank) Search Top Impression Share
Impr. (Top) Impr. (Top) %
Value / All Conv. Value / Conv.
Value / Conv. (current model) Video Played to 100%
Video Played to 25% Video Played to 50%
Video Played to 75% Video View Rate
Video Views View-Through Conv.
All Conv. (by Conv. Time) Value Per Interaction
All Conv. Value (by Conv. Time) All Conv. Value Per Cost
Conversions (by Conv. time) Conv. Value (by Conv. Time)
Conv. Value / Cost Historical Creative Quality Score
Historical landing Page Exp Quality Click Share
Value / all Conv. (by Conv. Time) Value / Conv. (by Conv. Time)
Date Ad Network Type
Click type Device
Position of the Ad Currency Code (Account)
Account Time zone
Ad group ID Ad Group
Ad group state Approval Status
Base Ad group ID Base Campaign ID
Bid Strategy ID Bid Strategy Name
Bid Strategy Type Campaign ID
Campaign Campaign state
Default max. CPC Max CPC source
Max. CPM Ad relevance
Client name Enhanced CPC enabled
Est. add. clicks/wk (first position bid) Est. add. cost/wk (first position bid)
Customer ID Mobile final URL
Final URL List Final URL suffix
First page CPC First position CPC
ID Is negative
Keyword Match type Landing page experience
Expected clickthrough rate Keyword State
Criterion serving status Top of page CPC
Tracking template Custom parameter
Vertical ID Account Status
Quality score
Clicks Impressions
CTR Combined Clicks
Combined Clicks/Query Combined Queries
Organic Clicks Organic Listings
Organic Listings/Query Organic Clicks Per Query
Organic Queries Date
Search Result Type Currency Code (Account)
Account Time zone
Ad group ID Ad Group
Ad group state Campaign ID
Campaign Campaign state
Client name Customer ID
Keyword ID Account Status
Device Segments Keyword Info Text
Segments Keyword Info Match Type
Click to Call (All Conversions from Location Asset) Directions (All Conversions from Location Asset)
Menu (All Conversions from Location Asset) Order (All Conversions from Location Asset)
Other Engagement (All Conversions from Location Asset) Store Visits (All Conversions from Location Asset)
Website (All Conversions from Location Asset) Eligible Impressions from Location Asset Store Reach
Click to Call (View Through Conversions from Location Asset) Directions (View Through Conversions from Location Asset)
Menu (View Through Conversions from Location Asset) Order (View Through Conversions from Location Asset)
Other Engagement (View Through Conversions from Location Asset) Store Visits (View Through Conversions from Location Asset)
Website (View Through Conversions from Location Asset) Date
Ad Network Type
Clicks Impressions
CTR All Conv. Rate
All Conv. All Conv. Value
Avg. CPC Avg. CPM
Benchmark Max. CPC Benchmark CTR
Conv. Rate Conversions
Total Conv. Value Cost
Cost / All Conv. Cost / Conv.
Cross-Device Conv. Search Abs. Top IS
Click Share Search Impr. Share
Value / All Conv. Value / Conv.
View-Through Conv. Date
Ad Network Type Click type
Device Account
Ad group ID Ad Group
Ad group state Bid Strategy Type
Campaign ID Campaign
Campaign state Default max. CPC
Customer ID Final URL suffix
ID Is negative
Parent Criterion ID Tracking template
Custom parameter Account Status
Clicks Impressions
CTR Impr. (Abs. Top)
Impr. (Abs. Top) % All Conv. Rate
All Conv. All Conv. Value
Avg. Cost Avg. CPC
Avg. CPE Avg. CPM
Avg. CPV Conv. Rate
Conversions Total Conv. Value
Cost Cost / All Conv.
Cost / Conv. Cross-Device Conv.
Engagement Rate Engagements
Interaction Rate Interactions
Impr. (Top) Impr. (Top) %
Value / All Conv. Value / Conv.
Video Played to 100% Video Played to 25%
Video Played to 50% Video Played to 75%
Video View Rate Video Views
View-Through Conv. Value Per Interaction
All Conv. Value Per Cost Conv. Value from Interactions / Total Interactions
Conv. Value / Cost Interaction Event Types
Date Keyword Match type
Keyword Info Text Tracking template
Ad Network Type Creative ID
Device Search Terms Match Type
Currency Code (Account) Account
Time zone Ad group ID
Ad Group Ad group state
Campaign ID Campaign
Campaign state Client name
Customer ID Final URL
Keyword ID Account Status
Search Term Status Segments Keyword Info Match Type
Segments Keyword Info Text Search Term View Ad Group
Clicks Impressions
CTR All Conv. Rate
All Conv. All Conv. Value
Avg. CPC Conv. Rate
Conversions Total Conv. Value
Cost Cost / All Conv.
Cost / Conv. Cross-Device Conv.
Value / All Conv. Value / Conv.
Date Ad group state
Ad Network Type Campaign state
Product Channel Product Channel Exclusivity
Click type Device
Product Condition Account
Ad group ID Ad Group
Product Aggregator ID Product Brand
Campaign ID Campaign
Product Bidding Cat. (1st level) Product Bidding Cat. (2nd level)
Product Bidding Cat. (3rd level) Product Bidding Cat. (4th level)
Product Bidding Cat. (5th level) Product Custom Attr. 0
Product Custom Attr. 1 Product Custom Attr. 2
Product Custom Attr. 3 Product Custom Attr. 4
Customer ID Product Language
Product Merchant ID Product Item ID
Product type (1st level) Product type (2nd level)
Product type (3rd level) Product type (4th level)
Product type (5th level) Product Store ID
Account Status
Clicks Cost
Impressions Date
Smart Campaign
Clicks Impressions
CTR All Conv. Rate
All Conv. All Conv. Value
Avg. CPM Avg. CPV
Conv. Rate Conversions
Total Conv. Value Cost
Cost / All Conv. Cost / Conv.
Cross-Device Conv. Engagement Rate
Engagements Value / All Conv.
Video Played to 100% Video Played to 25%
Video Played to 50% Video Played to 75%
Video View Rate Video Views
View-Through Conv. Avg. CPC
Avg. CPE Conv. Value / Cost
Value / Conv. Date
Ad Network Type Click type
Device Currency Code (Account)
Account Time zone
Ad group ID Ad Group
Ad group state Campaign ID
Campaign Campaign state
Creative ID Ad State
Client name Customer ID
Video Channel Id Video Duration
Video Id Account Status

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