Adelphic (Early Access)
Adelphic is the only omnichannel DSP built with programmatic traders in mind. Whether our clients leverage our intuitive platform on their own or work with Adelphic staff to set up campaigns, optimize and troubleshoot, we’re always a true partner. Plus, we offer fast, personalized support whenever it’s needed.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
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Stored
All Dimensions and Metrics:
Account ID | Account Name |
Adelphic Tech Fee | Advertiser Currency Code |
Advertiser ID | Advertiser Name |
Age Group Name | Auction Win Rate |
Auction Won | Avg Media Spend |
Bids | CPV |
CTR | Campaign Days Remaining |
Campaign Days Since Start | Campaign End Date |
Campaign ID | Campaign Lifetime Budget |
Campaign Name | Campaign Start Date |
Campaign Total Days | City |
Click Conversions | Click Conversions Up |
Clicks | Client Spend |
Client eCPA | Client eCPC |
Client eCPM | Conversion Rate |
Conversion Up | Conversions |
Country | Country Code |
Creative ID | Creative ID |
Creative Name | Creative Size |
Creative Type | Currency Code |
Currency ID | Currency Name |
DMA | Data Spend |
Date | Device Brand |
Device Model | Device Type |
Exchange Name | Gender |
Household Income | IAS High Risk |
IAS Low Risk | IAS Measured Rate |
IAS Moderate Risk | IAS Percentage In View |
IAS Percentage In View 15s | IAS Percentage In View 5s |
IAS Percentage Out View | IAS Percentage Suspicious Imps |
IAS Percentage Video Completed in View | IAS Percentage Video Never Started |
IAS Very High Risk | IAS Viewable Rate |
IO Number | Impressions |
Inventory Carrier Name | Inventory Channel ID |
Inventory Channel Name | Inventory Exchange ID |
Inventory Site ID | Inventory Site Type |
Line ID | Line Name |
Managed Service Fee | Media Clearing Price |
Media Spend | Normalized Site Name |
OS | Offline Purchases |
Offline Sales | Order Base CPM Bid |
Order Daily Budget | Order End Date |
Order Hourly Pacing | Order ID |
Order Lifetime Budget | Order Name |
Order Optimization Goal | Order Start Date |
Pixel ID | Pixel Name |
Region | Region Code |
Render Rate | Spend |
VCPM | Video 100% Completion |
Video 25% Completion | Video 50% Completion |
Video 75% Completion | Video Completion Rate |
Video Impressions | Visits |
Win Rate | Zip Code |
eCPA | eCPC |
eCPM |
Data View Details: Campaigns
Account ID | Account Name |
Advertiser ID | Advertiser Name |
Campaign ID | Campaign Name |
Order ID | Order Name |
Line ID | Line Name |
Advertiser Currency Code | IO Number |
Campaign Days Remaining | Campaign Days Since Start |
Campaign End Date | Campaign Lifetime Budget |
Campaign Start Date | Campaign Total Days |
Currency Code | Currency ID |
Currency Name | Order Base CPM Bid |
Order Daily Budget | Order End Date |
Order Hourly Pacing | Order Lifetime Budget |
Order Optimization Goal | Order Start Date |
CPV | CTR |
Clicks | Impressions |
Visits | Adelphic Tech Fee |
Auction Win Rate | Auction Won |
Avg Media Spend | Bids |
Click Conversions | Click Conversions Up |
Conversion Rate | Conversion Up |
Conversions | Data Spend |
IAS High Risk | IAS Low Risk |
IAS Measured Rate | IAS Moderate Risk |
IAS Percentage In View | IAS Percentage In View 15s |
IAS Percentage In View 5s | IAS Percentage Out View |
IAS Percentage Suspicious Imps | IAS Percentage Video Completed in View |
IAS Percentage Video Never Started | IAS Very High Risk |
IAS Viewable Rate | Managed Service Fee |
Media Clearing Price | Media Spend |
Offline Purchases | Offline Sales |
Render Rate | Spend |
VCPM | Video 100% Completion |
Video 25% Completion | Video 50% Completion |
Video 75% Completion | Video Completion Rate |
Video Impressions | Win Rate |
eCPA | eCPC |
eCPM | Client Spend |
Client eCPA | Client eCPC |
Client eCPM | Date |
Data View Details: Creatives Performance
Account ID | Account Name |
Advertiser ID | Advertiser Name |
Campaign ID | Campaign Name |
Order ID | Order Name |
Line ID | Line Name |
Advertiser Currency Code | IO Number |
Campaign Days Remaining | Campaign Days Since Start |
Campaign End Date | Campaign Lifetime Budget |
Campaign Start Date | Campaign Total Days |
Currency Code | Currency ID |
Currency Name | Order Base CPM Bid |
Order Daily Budget | Order End Date |
Order Hourly Pacing | Order Lifetime Budget |
Order Optimization Goal | Order Start Date |
CPV | CTR |
Clicks | Impressions |
Visits | Adelphic Tech Fee |
Auction Win Rate | Auction Won |
Avg Media Spend | Bids |
Click Conversions | Click Conversions Up |
Conversion Rate | Conversion Up |
Conversions | Data Spend |
IAS High Risk | IAS Low Risk |
IAS Measured Rate | IAS Moderate Risk |
IAS Percentage In View | IAS Percentage In View 15s |
IAS Percentage In View 5s | IAS Percentage Out View |
IAS Percentage Suspicious Imps | IAS Percentage Video Completed in View |
IAS Percentage Video Never Started | IAS Very High Risk |
IAS Viewable Rate | Managed Service Fee |
Media Clearing Price | Media Spend |
Offline Purchases | Offline Sales |
Render Rate | Spend |
VCPM | Video 100% Completion |
Video 25% Completion | Video 50% Completion |
Video 75% Completion | Video Completion Rate |
Video Impressions | Win Rate |
eCPA | eCPC |
eCPM | Client Spend |
Client eCPA | Client eCPC |
Client eCPM | Creative ID |
Creative Name | Creative Size |
Creative Type | Date |
Data View Details: Demographics
Account ID | Account Name |
Advertiser ID | Advertiser Name |
Campaign ID | Campaign Name |
Order ID | Order Name |
Line ID | Line Name |
Advertiser Currency Code | IO Number |
Campaign Days Remaining | Campaign Days Since Start |
Campaign End Date | Campaign Lifetime Budget |
Campaign Start Date | Campaign Total Days |
Currency Code | Currency ID |
Currency Name | Order Base CPM Bid |
Order Daily Budget | Order End Date |
Order Hourly Pacing | Order Lifetime Budget |
Order Optimization Goal | Order Start Date |
CPV | CTR |
Clicks | Impressions |
Visits | Adelphic Tech Fee |
Auction Win Rate | Auction Won |
Avg Media Spend | Bids |
Click Conversions | Click Conversions Up |
Conversion Rate | Conversion Up |
Conversions | Data Spend |
IAS High Risk | IAS Low Risk |
IAS Measured Rate | IAS Moderate Risk |
IAS Percentage In View | IAS Percentage In View 15s |
IAS Percentage In View 5s | IAS Percentage Out View |
IAS Percentage Suspicious Imps | IAS Percentage Video Completed in View |
IAS Percentage Video Never Started | IAS Very High Risk |
IAS Viewable Rate | Managed Service Fee |
Media Clearing Price | Media Spend |
Offline Purchases | Offline Sales |
Render Rate | Spend |
VCPM | Video 100% Completion |
Video 25% Completion | Video 50% Completion |
Video 75% Completion | Video Completion Rate |
Video Impressions | Win Rate |
eCPA | eCPC |
eCPM | Client Spend |
Client eCPA | Client eCPC |
Client eCPM | Age Group Name |
Gender | Date |
Data View Details: Device
Account ID | Account Name |
Advertiser ID | Advertiser Name |
Campaign ID | Campaign Name |
Order ID | Order Name |
Line ID | Line Name |
Advertiser Currency Code | IO Number |
Campaign Days Remaining | Campaign Days Since Start |
Campaign End Date | Campaign Lifetime Budget |
Campaign Start Date | Campaign Total Days |
Currency Code | Currency ID |
Currency Name | Order Base CPM Bid |
Order Daily Budget | Order End Date |
Order Hourly Pacing | Order Lifetime Budget |
Order Optimization Goal | Order Start Date |
CPV | CTR |
Clicks | Impressions |
Visits | Adelphic Tech Fee |
Auction Win Rate | Auction Won |
Avg Media Spend | Bids |
Click Conversions | Click Conversions Up |
Conversion Rate | Conversion Up |
Conversions | Data Spend |
IAS High Risk | IAS Low Risk |
IAS Measured Rate | IAS Moderate Risk |
IAS Percentage In View | IAS Percentage In View 15s |
IAS Percentage In View 5s | IAS Percentage Out View |
IAS Percentage Suspicious Imps | IAS Percentage Video Completed in View |
IAS Percentage Video Never Started | IAS Very High Risk |
IAS Viewable Rate | Managed Service Fee |
Media Clearing Price | Media Spend |
Offline Purchases | Offline Sales |
Render Rate | Spend |
VCPM | Video 100% Completion |
Video 25% Completion | Video 50% Completion |
Video 75% Completion | Video Completion Rate |
Video Impressions | Win Rate |
eCPA | eCPC |
eCPM | Client Spend |
Client eCPA | Client eCPC |
Client eCPM | Device Type |
Device Brand | Device Model |
OS | Date |
Data View Details: Geo
Account ID | Account Name |
Advertiser ID | Advertiser Name |
Campaign ID | Campaign Name |
Order ID | Order Name |
Line ID | Line Name |
Advertiser Currency Code | IO Number |
Campaign Days Remaining | Campaign Days Since Start |
Campaign End Date | Campaign Lifetime Budget |
Campaign Start Date | Campaign Total Days |
Currency Code | Currency ID |
Currency Name | Order Base CPM Bid |
Order Daily Budget | Order End Date |
Order Hourly Pacing | Order Lifetime Budget |
Order Optimization Goal | Order Start Date |
CPV | CTR |
Clicks | Impressions |
Visits | Adelphic Tech Fee |
Auction Win Rate | Auction Won |
Avg Media Spend | Bids |
Click Conversions | Click Conversions Up |
Conversion Rate | Conversion Up |
Conversions | Data Spend |
IAS High Risk | IAS Low Risk |
IAS Measured Rate | IAS Moderate Risk |
IAS Percentage In View | IAS Percentage In View 15s |
IAS Percentage In View 5s | IAS Percentage Out View |
IAS Percentage Suspicious Imps | IAS Percentage Video Completed in View |
IAS Percentage Video Never Started | IAS Very High Risk |
IAS Viewable Rate | Managed Service Fee |
Media Clearing Price | Media Spend |
Offline Purchases | Offline Sales |
Render Rate | Spend |
VCPM | Video 100% Completion |
Video 25% Completion | Video 50% Completion |
Video 75% Completion | Video Completion Rate |
Video Impressions | Win Rate |
eCPA | eCPC |
eCPM | Client Spend |
Client eCPA | Client eCPC |
Client eCPM | Country Code |
Country | Region Code |
Region | DMA |
City | Zip Code |
Date |
Data View Details: Household Income
Account ID | Account Name |
Advertiser ID | Advertiser Name |
Campaign ID | Campaign Name |
Order ID | Order Name |
Line ID | Line Name |
Advertiser Currency Code | IO Number |
Campaign Days Remaining | Campaign Days Since Start |
Campaign End Date | Campaign Lifetime Budget |
Campaign Start Date | Campaign Total Days |
Currency Code | Currency ID |
Currency Name | Order Base CPM Bid |
Order Daily Budget | Order End Date |
Order Hourly Pacing | Order Lifetime Budget |
Order Optimization Goal | Order Start Date |
CPV | CTR |
Clicks | Impressions |
Visits | Adelphic Tech Fee |
Auction Win Rate | Auction Won |
Avg Media Spend | Bids |
Click Conversions | Click Conversions Up |
Conversion Rate | Conversion Up |
Conversions | Data Spend |
IAS High Risk | IAS Low Risk |
IAS Measured Rate | IAS Moderate Risk |
IAS Percentage In View | IAS Percentage In View 15s |
IAS Percentage In View 5s | IAS Percentage Out View |
IAS Percentage Suspicious Imps | IAS Percentage Video Completed in View |
IAS Percentage Video Never Started | IAS Very High Risk |
IAS Viewable Rate | Managed Service Fee |
Media Clearing Price | Media Spend |
Offline Purchases | Offline Sales |
Render Rate | Spend |
VCPM | Video 100% Completion |
Video 25% Completion | Video 50% Completion |
Video 75% Completion | Video Completion Rate |
Video Impressions | Win Rate |
eCPA | eCPC |
eCPM | Client Spend |
Client eCPA | Client eCPC |
Client eCPM | Household Income |
Date |
Data View Details: Pixel
Account ID | Account Name |
Advertiser ID | Advertiser Name |
Campaign ID | Campaign Name |
Order ID | Order Name |
Line ID | Line Name |
Advertiser Currency Code | IO Number |
Campaign Days Remaining | Campaign Days Since Start |
Campaign End Date | Campaign Lifetime Budget |
Campaign Start Date | Campaign Total Days |
Currency Code | Currency ID |
Currency Name | Order Base CPM Bid |
Order Daily Budget | Order End Date |
Order Hourly Pacing | Order Lifetime Budget |
Order Optimization Goal | Order Start Date |
CPV | CTR |
Clicks | Impressions |
Visits | Adelphic Tech Fee |
Auction Win Rate | Auction Won |
Avg Media Spend | Bids |
Click Conversions | Click Conversions Up |
Conversion Rate | Conversion Up |
Conversions | Data Spend |
IAS High Risk | IAS Low Risk |
IAS Measured Rate | IAS Moderate Risk |
IAS Percentage In View | IAS Percentage In View 15s |
IAS Percentage In View 5s | IAS Percentage Out View |
IAS Percentage Suspicious Imps | IAS Percentage Video Completed in View |
IAS Percentage Video Never Started | IAS Very High Risk |
IAS Viewable Rate | Managed Service Fee |
Media Clearing Price | Media Spend |
Offline Purchases | Offline Sales |
Render Rate | Spend |
VCPM | Video 100% Completion |
Video 25% Completion | Video 50% Completion |
Video 75% Completion | Video Completion Rate |
Video Impressions | Win Rate |
eCPA | eCPC |
eCPM | Client Spend |
Client eCPA | Client eCPC |
Client eCPM | Pixel ID |
Pixel Name | Date |
Data View Details: Placement Details
Account ID | Account Name |
Advertiser ID | Advertiser Name |
Campaign ID | Campaign Name |
Order ID | Order Name |
Line ID | Line Name |
Advertiser Currency Code | IO Number |
Campaign Days Remaining | Campaign Days Since Start |
Campaign End Date | Campaign Lifetime Budget |
Campaign Start Date | Campaign Total Days |
Currency Code | Currency ID |
Currency Name | Order Base CPM Bid |
Order Daily Budget | Order End Date |
Order Hourly Pacing | Order Lifetime Budget |
Order Optimization Goal | Order Start Date |
CPV | CTR |
Clicks | Impressions |
Visits | Adelphic Tech Fee |
Auction Win Rate | Auction Won |
Avg Media Spend | Bids |
Click Conversions | Click Conversions Up |
Conversion Rate | Conversion Up |
Conversions | Data Spend |
IAS High Risk | IAS Low Risk |
IAS Measured Rate | IAS Moderate Risk |
IAS Percentage In View | IAS Percentage In View 15s |
IAS Percentage In View 5s | IAS Percentage Out View |
IAS Percentage Suspicious Imps | IAS Percentage Video Completed in View |
IAS Percentage Video Never Started | IAS Very High Risk |
IAS Viewable Rate | Managed Service Fee |
Media Clearing Price | Media Spend |
Offline Purchases | Offline Sales |
Render Rate | Spend |
VCPM | Video 100% Completion |
Video 25% Completion | Video 50% Completion |
Video 75% Completion | Video Completion Rate |
Video Impressions | Win Rate |
eCPA | eCPC |
eCPM | Client Spend |
Client eCPA | Client eCPC |
Client eCPM | Creative ID |
Creative Name | Creative Size |
Creative Type | Exchange Name |
Normalized Site Name | Inventory Carrier Name |
Inventory Channel ID | Inventory Exchange ID |
Inventory Site ID | Inventory Site Type |
Inventory Channel Name | Date |
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