Adelphic (Early Access)

Adelphic is the only omnichannel DSP built with programmatic traders in mind. Whether our clients leverage our intuitive platform on their own or work with Adelphic staff to set up campaigns, optimize and troubleshoot, we’re always a true partner. Plus, we offer fast, personalized support whenever it’s needed.

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

Stored

All Dimensions and Metrics:

Account ID	Account Name
Adelphic Tech Fee	Advertiser Currency Code
Advertiser ID	Advertiser Name
Age Group Name	Auction Win Rate
Auction Won	Avg Media Spend
Bids	CPV
CTR	Campaign Days Remaining
Campaign Days Since Start	Campaign End Date
Campaign ID	Campaign Lifetime Budget
Campaign Name	Campaign Start Date
Campaign Total Days	City
Click Conversions	Click Conversions Up
Clicks	Client Spend
Client eCPA	Client eCPC
Client eCPM	Conversion Rate
Conversion Up	Conversions
Country	Country Code
Creative ID	Creative ID
Creative Name	Creative Size
Creative Type	Currency Code
Currency ID	Currency Name
DMA	Data Spend
Date	Device Brand
Device Model	Device Type
Exchange Name	Gender
Household Income	IAS High Risk
IAS Low Risk	IAS Measured Rate
IAS Moderate Risk	IAS Percentage In View
IAS Percentage In View 15s	IAS Percentage In View 5s
IAS Percentage Out View	IAS Percentage Suspicious Imps
IAS Percentage Video Completed in View	IAS Percentage Video Never Started
IAS Very High Risk	IAS Viewable Rate
IO Number	Impressions
Inventory Carrier Name	Inventory Channel ID
Inventory Channel Name	Inventory Exchange ID
Inventory Site ID	Inventory Site Type
Line ID	Line Name
Managed Service Fee	Media Clearing Price
Media Spend	Normalized Site Name
OS	Offline Purchases
Offline Sales	Order Base CPM Bid
Order Daily Budget	Order End Date
Order Hourly Pacing	Order ID
Order Lifetime Budget	Order Name
Order Optimization Goal	Order Start Date
Pixel ID	Pixel Name
Region	Region Code
Render Rate	Spend
VCPM	Video 100% Completion
Video 25% Completion	Video 50% Completion
Video 75% Completion	Video Completion Rate
Video Impressions	Visits
Win Rate	Zip Code
eCPA	eCPC
eCPM

Data View Details: Campaigns

Account ID	Account Name
Advertiser ID	Advertiser Name
Campaign ID	Campaign Name
Order ID	Order Name
Line ID	Line Name
Advertiser Currency Code	IO Number
Campaign Days Remaining	Campaign Days Since Start
Campaign End Date	Campaign Lifetime Budget
Campaign Start Date	Campaign Total Days
Currency Code	Currency ID
Currency Name	Order Base CPM Bid
Order Daily Budget	Order End Date
Order Hourly Pacing	Order Lifetime Budget
Order Optimization Goal	Order Start Date
CPV	CTR
Clicks	Impressions
Visits	Adelphic Tech Fee
Auction Win Rate	Auction Won
Avg Media Spend	Bids
Click Conversions	Click Conversions Up
Conversion Rate	Conversion Up
Conversions	Data Spend
IAS High Risk	IAS Low Risk
IAS Measured Rate	IAS Moderate Risk
IAS Percentage In View	IAS Percentage In View 15s
IAS Percentage In View 5s	IAS Percentage Out View
IAS Percentage Suspicious Imps	IAS Percentage Video Completed in View
IAS Percentage Video Never Started	IAS Very High Risk
IAS Viewable Rate	Managed Service Fee
Media Clearing Price	Media Spend
Offline Purchases	Offline Sales
Render Rate	Spend
VCPM	Video 100% Completion
Video 25% Completion	Video 50% Completion
Video 75% Completion	Video Completion Rate
Video Impressions	Win Rate
eCPA	eCPC
eCPM	Client Spend
Client eCPA	Client eCPC
Client eCPM	Date

Data View Details: Creatives Performance

Account ID	Account Name
Advertiser ID	Advertiser Name
Campaign ID	Campaign Name
Order ID	Order Name
Line ID	Line Name
Advertiser Currency Code	IO Number
Campaign Days Remaining	Campaign Days Since Start
Campaign End Date	Campaign Lifetime Budget
Campaign Start Date	Campaign Total Days
Currency Code	Currency ID
Currency Name	Order Base CPM Bid
Order Daily Budget	Order End Date
Order Hourly Pacing	Order Lifetime Budget
Order Optimization Goal	Order Start Date
CPV	CTR
Clicks	Impressions
Visits	Adelphic Tech Fee
Auction Win Rate	Auction Won
Avg Media Spend	Bids
Click Conversions	Click Conversions Up
Conversion Rate	Conversion Up
Conversions	Data Spend
IAS High Risk	IAS Low Risk
IAS Measured Rate	IAS Moderate Risk
IAS Percentage In View	IAS Percentage In View 15s
IAS Percentage In View 5s	IAS Percentage Out View
IAS Percentage Suspicious Imps	IAS Percentage Video Completed in View
IAS Percentage Video Never Started	IAS Very High Risk
IAS Viewable Rate	Managed Service Fee
Media Clearing Price	Media Spend
Offline Purchases	Offline Sales
Render Rate	Spend
VCPM	Video 100% Completion
Video 25% Completion	Video 50% Completion
Video 75% Completion	Video Completion Rate
Video Impressions	Win Rate
eCPA	eCPC
eCPM	Client Spend
Client eCPA	Client eCPC
Client eCPM	Creative ID
Creative Name	Creative Size
Creative Type	Date

Data View Details: Demographics

Account ID	Account Name
Advertiser ID	Advertiser Name
Campaign ID	Campaign Name
Order ID	Order Name
Line ID	Line Name
Advertiser Currency Code	IO Number
Campaign Days Remaining	Campaign Days Since Start
Campaign End Date	Campaign Lifetime Budget
Campaign Start Date	Campaign Total Days
Currency Code	Currency ID
Currency Name	Order Base CPM Bid
Order Daily Budget	Order End Date
Order Hourly Pacing	Order Lifetime Budget
Order Optimization Goal	Order Start Date
CPV	CTR
Clicks	Impressions
Visits	Adelphic Tech Fee
Auction Win Rate	Auction Won
Avg Media Spend	Bids
Click Conversions	Click Conversions Up
Conversion Rate	Conversion Up
Conversions	Data Spend
IAS High Risk	IAS Low Risk
IAS Measured Rate	IAS Moderate Risk
IAS Percentage In View	IAS Percentage In View 15s
IAS Percentage In View 5s	IAS Percentage Out View
IAS Percentage Suspicious Imps	IAS Percentage Video Completed in View
IAS Percentage Video Never Started	IAS Very High Risk
IAS Viewable Rate	Managed Service Fee
Media Clearing Price	Media Spend
Offline Purchases	Offline Sales
Render Rate	Spend
VCPM	Video 100% Completion
Video 25% Completion	Video 50% Completion
Video 75% Completion	Video Completion Rate
Video Impressions	Win Rate
eCPA	eCPC
eCPM	Client Spend
Client eCPA	Client eCPC
Client eCPM	Age Group Name
Gender	Date

Data View Details: Device

Account ID	Account Name
Advertiser ID	Advertiser Name
Campaign ID	Campaign Name
Order ID	Order Name
Line ID	Line Name
Advertiser Currency Code	IO Number
Campaign Days Remaining	Campaign Days Since Start
Campaign End Date	Campaign Lifetime Budget
Campaign Start Date	Campaign Total Days
Currency Code	Currency ID
Currency Name	Order Base CPM Bid
Order Daily Budget	Order End Date
Order Hourly Pacing	Order Lifetime Budget
Order Optimization Goal	Order Start Date
CPV	CTR
Clicks	Impressions
Visits	Adelphic Tech Fee
Auction Win Rate	Auction Won
Avg Media Spend	Bids
Click Conversions	Click Conversions Up
Conversion Rate	Conversion Up
Conversions	Data Spend
IAS High Risk	IAS Low Risk
IAS Measured Rate	IAS Moderate Risk
IAS Percentage In View	IAS Percentage In View 15s
IAS Percentage In View 5s	IAS Percentage Out View
IAS Percentage Suspicious Imps	IAS Percentage Video Completed in View
IAS Percentage Video Never Started	IAS Very High Risk
IAS Viewable Rate	Managed Service Fee
Media Clearing Price	Media Spend
Offline Purchases	Offline Sales
Render Rate	Spend
VCPM	Video 100% Completion
Video 25% Completion	Video 50% Completion
Video 75% Completion	Video Completion Rate
Video Impressions	Win Rate
eCPA	eCPC
eCPM	Client Spend
Client eCPA	Client eCPC
Client eCPM	Device Type
Device Brand	Device Model
OS	Date

Data View Details: Geo

Account ID	Account Name
Advertiser ID	Advertiser Name
Campaign ID	Campaign Name
Order ID	Order Name
Line ID	Line Name
Advertiser Currency Code	IO Number
Campaign Days Remaining	Campaign Days Since Start
Campaign End Date	Campaign Lifetime Budget
Campaign Start Date	Campaign Total Days
Currency Code	Currency ID
Currency Name	Order Base CPM Bid
Order Daily Budget	Order End Date
Order Hourly Pacing	Order Lifetime Budget
Order Optimization Goal	Order Start Date
CPV	CTR
Clicks	Impressions
Visits	Adelphic Tech Fee
Auction Win Rate	Auction Won
Avg Media Spend	Bids
Click Conversions	Click Conversions Up
Conversion Rate	Conversion Up
Conversions	Data Spend
IAS High Risk	IAS Low Risk
IAS Measured Rate	IAS Moderate Risk
IAS Percentage In View	IAS Percentage In View 15s
IAS Percentage In View 5s	IAS Percentage Out View
IAS Percentage Suspicious Imps	IAS Percentage Video Completed in View
IAS Percentage Video Never Started	IAS Very High Risk
IAS Viewable Rate	Managed Service Fee
Media Clearing Price	Media Spend
Offline Purchases	Offline Sales
Render Rate	Spend
VCPM	Video 100% Completion
Video 25% Completion	Video 50% Completion
Video 75% Completion	Video Completion Rate
Video Impressions	Win Rate
eCPA	eCPC
eCPM	Client Spend
Client eCPA	Client eCPC
Client eCPM	Country Code
Country	Region Code
Region	DMA
City	Zip Code
Date

Data View Details: Household Income

Account ID	Account Name
Advertiser ID	Advertiser Name
Campaign ID	Campaign Name
Order ID	Order Name
Line ID	Line Name
Advertiser Currency Code	IO Number
Campaign Days Remaining	Campaign Days Since Start
Campaign End Date	Campaign Lifetime Budget
Campaign Start Date	Campaign Total Days
Currency Code	Currency ID
Currency Name	Order Base CPM Bid
Order Daily Budget	Order End Date
Order Hourly Pacing	Order Lifetime Budget
Order Optimization Goal	Order Start Date
CPV	CTR
Clicks	Impressions
Visits	Adelphic Tech Fee
Auction Win Rate	Auction Won
Avg Media Spend	Bids
Click Conversions	Click Conversions Up
Conversion Rate	Conversion Up
Conversions	Data Spend
IAS High Risk	IAS Low Risk
IAS Measured Rate	IAS Moderate Risk
IAS Percentage In View	IAS Percentage In View 15s
IAS Percentage In View 5s	IAS Percentage Out View
IAS Percentage Suspicious Imps	IAS Percentage Video Completed in View
IAS Percentage Video Never Started	IAS Very High Risk
IAS Viewable Rate	Managed Service Fee
Media Clearing Price	Media Spend
Offline Purchases	Offline Sales
Render Rate	Spend
VCPM	Video 100% Completion
Video 25% Completion	Video 50% Completion
Video 75% Completion	Video Completion Rate
Video Impressions	Win Rate
eCPA	eCPC
eCPM	Client Spend
Client eCPA	Client eCPC
Client eCPM	Household Income
Date

Data View Details: Pixel

Account ID	Account Name
Advertiser ID	Advertiser Name
Campaign ID	Campaign Name
Order ID	Order Name
Line ID	Line Name
Advertiser Currency Code	IO Number
Campaign Days Remaining	Campaign Days Since Start
Campaign End Date	Campaign Lifetime Budget
Campaign Start Date	Campaign Total Days
Currency Code	Currency ID
Currency Name	Order Base CPM Bid
Order Daily Budget	Order End Date
Order Hourly Pacing	Order Lifetime Budget
Order Optimization Goal	Order Start Date
CPV	CTR
Clicks	Impressions
Visits	Adelphic Tech Fee
Auction Win Rate	Auction Won
Avg Media Spend	Bids
Click Conversions	Click Conversions Up
Conversion Rate	Conversion Up
Conversions	Data Spend
IAS High Risk	IAS Low Risk
IAS Measured Rate	IAS Moderate Risk
IAS Percentage In View	IAS Percentage In View 15s
IAS Percentage In View 5s	IAS Percentage Out View
IAS Percentage Suspicious Imps	IAS Percentage Video Completed in View
IAS Percentage Video Never Started	IAS Very High Risk
IAS Viewable Rate	Managed Service Fee
Media Clearing Price	Media Spend
Offline Purchases	Offline Sales
Render Rate	Spend
VCPM	Video 100% Completion
Video 25% Completion	Video 50% Completion
Video 75% Completion	Video Completion Rate
Video Impressions	Win Rate
eCPA	eCPC
eCPM	Client Spend
Client eCPA	Client eCPC
Client eCPM	Pixel ID
Pixel Name	Date

Data View Details: Placement Details

Account ID	Account Name
Advertiser ID	Advertiser Name
Campaign ID	Campaign Name
Order ID	Order Name
Line ID	Line Name
Advertiser Currency Code	IO Number
Campaign Days Remaining	Campaign Days Since Start
Campaign End Date	Campaign Lifetime Budget
Campaign Start Date	Campaign Total Days
Currency Code	Currency ID
Currency Name	Order Base CPM Bid
Order Daily Budget	Order End Date
Order Hourly Pacing	Order Lifetime Budget
Order Optimization Goal	Order Start Date
CPV	CTR
Clicks	Impressions
Visits	Adelphic Tech Fee
Auction Win Rate	Auction Won
Avg Media Spend	Bids
Click Conversions	Click Conversions Up
Conversion Rate	Conversion Up
Conversions	Data Spend
IAS High Risk	IAS Low Risk
IAS Measured Rate	IAS Moderate Risk
IAS Percentage In View	IAS Percentage In View 15s
IAS Percentage In View 5s	IAS Percentage Out View
IAS Percentage Suspicious Imps	IAS Percentage Video Completed in View
IAS Percentage Video Never Started	IAS Very High Risk
IAS Viewable Rate	Managed Service Fee
Media Clearing Price	Media Spend
Offline Purchases	Offline Sales
Render Rate	Spend
VCPM	Video 100% Completion
Video 25% Completion	Video 50% Completion
Video 75% Completion	Video Completion Rate
Video Impressions	Win Rate
eCPA	eCPC
eCPM	Client Spend
Client eCPA	Client eCPC
Client eCPM	Creative ID
Creative Name	Creative Size
Creative Type	Exchange Name
Normalized Site Name	Inventory Carrier Name
Inventory Channel ID	Inventory Exchange ID
Inventory Site ID	Inventory Site Type
Inventory Channel Name	Date