Adelphic (Early Access)

Adelphic is the only omnichannel DSP built with programmatic traders in mind. Whether our clients leverage our intuitive platform on their own or work with Adelphic staff to set up campaigns, optimize and troubleshoot, we’re always a true partner. Plus, we offer fast, personalized support whenever it’s needed.
TapClicks Dashboard

High level is great... but you need to see the nitty gritty, too.

With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.

Available Data Views

Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.

Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.

All Dimensions and Metrics:
Account ID Account Name
Adelphic Tech Fee Advertiser Currency Code
Advertiser ID Advertiser Name
Age Group Name Auction Win Rate
Auction Won Avg Media Spend
Bids CPV
CTR Campaign Days Remaining
Campaign Days Since Start Campaign End Date
Campaign ID Campaign Lifetime Budget
Campaign Name Campaign Start Date
Campaign Total Days City
Click Conversions Click Conversions Up
Clicks Client Spend
Client eCPA Client eCPC
Client eCPM Conversion Rate
Conversion Up Conversions
Country Country Code
Creative ID Creative ID
Creative Name Creative Size
Creative Type Currency Code
Currency ID Currency Name
DMA Data Spend
Date Device Brand
Device Model Device Type
Exchange Name Gender
Household Income IAS High Risk
IAS Low Risk IAS Measured Rate
IAS Moderate Risk IAS Percentage In View
IAS Percentage In View 15s IAS Percentage In View 5s
IAS Percentage Out View IAS Percentage Suspicious Imps
IAS Percentage Video Completed in View IAS Percentage Video Never Started
IAS Very High Risk IAS Viewable Rate
IO Number Impressions
Inventory Carrier Name Inventory Channel ID
Inventory Channel Name Inventory Exchange ID
Inventory Site ID Inventory Site Type
Line ID Line Name
Managed Service Fee Media Clearing Price
Media Spend Normalized Site Name
OS Offline Purchases
Offline Sales Order Base CPM Bid
Order Daily Budget Order End Date
Order Hourly Pacing Order ID
Order Lifetime Budget Order Name
Order Optimization Goal Order Start Date
Pixel ID Pixel Name
Region Region Code
Render Rate Spend
VCPM Video 100% Completion
Video 25% Completion Video 50% Completion
Video 75% Completion Video Completion Rate
Video Impressions Visits
Win Rate Zip Code
eCPA eCPC
eCPM
Account ID Account Name
Advertiser ID Advertiser Name
Campaign ID Campaign Name
Order ID Order Name
Line ID Line Name
Advertiser Currency Code IO Number
Campaign Days Remaining Campaign Days Since Start
Campaign End Date Campaign Lifetime Budget
Campaign Start Date Campaign Total Days
Currency Code Currency ID
Currency Name Order Base CPM Bid
Order Daily Budget Order End Date
Order Hourly Pacing Order Lifetime Budget
Order Optimization Goal Order Start Date
CPV CTR
Clicks Impressions
Visits Adelphic Tech Fee
Auction Win Rate Auction Won
Avg Media Spend Bids
Click Conversions Click Conversions Up
Conversion Rate Conversion Up
Conversions Data Spend
IAS High Risk IAS Low Risk
IAS Measured Rate IAS Moderate Risk
IAS Percentage In View IAS Percentage In View 15s
IAS Percentage In View 5s IAS Percentage Out View
IAS Percentage Suspicious Imps IAS Percentage Video Completed in View
IAS Percentage Video Never Started IAS Very High Risk
IAS Viewable Rate Managed Service Fee
Media Clearing Price Media Spend
Offline Purchases Offline Sales
Render Rate Spend
VCPM Video 100% Completion
Video 25% Completion Video 50% Completion
Video 75% Completion Video Completion Rate
Video Impressions Win Rate
eCPA eCPC
eCPM Client Spend
Client eCPA Client eCPC
Client eCPM Date
Account ID Account Name
Advertiser ID Advertiser Name
Campaign ID Campaign Name
Order ID Order Name
Line ID Line Name
Advertiser Currency Code IO Number
Campaign Days Remaining Campaign Days Since Start
Campaign End Date Campaign Lifetime Budget
Campaign Start Date Campaign Total Days
Currency Code Currency ID
Currency Name Order Base CPM Bid
Order Daily Budget Order End Date
Order Hourly Pacing Order Lifetime Budget
Order Optimization Goal Order Start Date
CPV CTR
Clicks Impressions
Visits Adelphic Tech Fee
Auction Win Rate Auction Won
Avg Media Spend Bids
Click Conversions Click Conversions Up
Conversion Rate Conversion Up
Conversions Data Spend
IAS High Risk IAS Low Risk
IAS Measured Rate IAS Moderate Risk
IAS Percentage In View IAS Percentage In View 15s
IAS Percentage In View 5s IAS Percentage Out View
IAS Percentage Suspicious Imps IAS Percentage Video Completed in View
IAS Percentage Video Never Started IAS Very High Risk
IAS Viewable Rate Managed Service Fee
Media Clearing Price Media Spend
Offline Purchases Offline Sales
Render Rate Spend
VCPM Video 100% Completion
Video 25% Completion Video 50% Completion
Video 75% Completion Video Completion Rate
Video Impressions Win Rate
eCPA eCPC
eCPM Client Spend
Client eCPA Client eCPC
Client eCPM Creative ID
Creative Name Creative Size
Creative Type Date
Account ID Account Name
Advertiser ID Advertiser Name
Campaign ID Campaign Name
Order ID Order Name
Line ID Line Name
Advertiser Currency Code IO Number
Campaign Days Remaining Campaign Days Since Start
Campaign End Date Campaign Lifetime Budget
Campaign Start Date Campaign Total Days
Currency Code Currency ID
Currency Name Order Base CPM Bid
Order Daily Budget Order End Date
Order Hourly Pacing Order Lifetime Budget
Order Optimization Goal Order Start Date
CPV CTR
Clicks Impressions
Visits Adelphic Tech Fee
Auction Win Rate Auction Won
Avg Media Spend Bids
Click Conversions Click Conversions Up
Conversion Rate Conversion Up
Conversions Data Spend
IAS High Risk IAS Low Risk
IAS Measured Rate IAS Moderate Risk
IAS Percentage In View IAS Percentage In View 15s
IAS Percentage In View 5s IAS Percentage Out View
IAS Percentage Suspicious Imps IAS Percentage Video Completed in View
IAS Percentage Video Never Started IAS Very High Risk
IAS Viewable Rate Managed Service Fee
Media Clearing Price Media Spend
Offline Purchases Offline Sales
Render Rate Spend
VCPM Video 100% Completion
Video 25% Completion Video 50% Completion
Video 75% Completion Video Completion Rate
Video Impressions Win Rate
eCPA eCPC
eCPM Client Spend
Client eCPA Client eCPC
Client eCPM Age Group Name
Gender Date
Account ID Account Name
Advertiser ID Advertiser Name
Campaign ID Campaign Name
Order ID Order Name
Line ID Line Name
Advertiser Currency Code IO Number
Campaign Days Remaining Campaign Days Since Start
Campaign End Date Campaign Lifetime Budget
Campaign Start Date Campaign Total Days
Currency Code Currency ID
Currency Name Order Base CPM Bid
Order Daily Budget Order End Date
Order Hourly Pacing Order Lifetime Budget
Order Optimization Goal Order Start Date
CPV CTR
Clicks Impressions
Visits Adelphic Tech Fee
Auction Win Rate Auction Won
Avg Media Spend Bids
Click Conversions Click Conversions Up
Conversion Rate Conversion Up
Conversions Data Spend
IAS High Risk IAS Low Risk
IAS Measured Rate IAS Moderate Risk
IAS Percentage In View IAS Percentage In View 15s
IAS Percentage In View 5s IAS Percentage Out View
IAS Percentage Suspicious Imps IAS Percentage Video Completed in View
IAS Percentage Video Never Started IAS Very High Risk
IAS Viewable Rate Managed Service Fee
Media Clearing Price Media Spend
Offline Purchases Offline Sales
Render Rate Spend
VCPM Video 100% Completion
Video 25% Completion Video 50% Completion
Video 75% Completion Video Completion Rate
Video Impressions Win Rate
eCPA eCPC
eCPM Client Spend
Client eCPA Client eCPC
Client eCPM Device Type
Device Brand Device Model
OS Date
Account ID Account Name
Advertiser ID Advertiser Name
Campaign ID Campaign Name
Order ID Order Name
Line ID Line Name
Advertiser Currency Code IO Number
Campaign Days Remaining Campaign Days Since Start
Campaign End Date Campaign Lifetime Budget
Campaign Start Date Campaign Total Days
Currency Code Currency ID
Currency Name Order Base CPM Bid
Order Daily Budget Order End Date
Order Hourly Pacing Order Lifetime Budget
Order Optimization Goal Order Start Date
CPV CTR
Clicks Impressions
Visits Adelphic Tech Fee
Auction Win Rate Auction Won
Avg Media Spend Bids
Click Conversions Click Conversions Up
Conversion Rate Conversion Up
Conversions Data Spend
IAS High Risk IAS Low Risk
IAS Measured Rate IAS Moderate Risk
IAS Percentage In View IAS Percentage In View 15s
IAS Percentage In View 5s IAS Percentage Out View
IAS Percentage Suspicious Imps IAS Percentage Video Completed in View
IAS Percentage Video Never Started IAS Very High Risk
IAS Viewable Rate Managed Service Fee
Media Clearing Price Media Spend
Offline Purchases Offline Sales
Render Rate Spend
VCPM Video 100% Completion
Video 25% Completion Video 50% Completion
Video 75% Completion Video Completion Rate
Video Impressions Win Rate
eCPA eCPC
eCPM Client Spend
Client eCPA Client eCPC
Client eCPM Country Code
Country Region Code
Region DMA
City Zip Code
Date
Account ID Account Name
Advertiser ID Advertiser Name
Campaign ID Campaign Name
Order ID Order Name
Line ID Line Name
Advertiser Currency Code IO Number
Campaign Days Remaining Campaign Days Since Start
Campaign End Date Campaign Lifetime Budget
Campaign Start Date Campaign Total Days
Currency Code Currency ID
Currency Name Order Base CPM Bid
Order Daily Budget Order End Date
Order Hourly Pacing Order Lifetime Budget
Order Optimization Goal Order Start Date
CPV CTR
Clicks Impressions
Visits Adelphic Tech Fee
Auction Win Rate Auction Won
Avg Media Spend Bids
Click Conversions Click Conversions Up
Conversion Rate Conversion Up
Conversions Data Spend
IAS High Risk IAS Low Risk
IAS Measured Rate IAS Moderate Risk
IAS Percentage In View IAS Percentage In View 15s
IAS Percentage In View 5s IAS Percentage Out View
IAS Percentage Suspicious Imps IAS Percentage Video Completed in View
IAS Percentage Video Never Started IAS Very High Risk
IAS Viewable Rate Managed Service Fee
Media Clearing Price Media Spend
Offline Purchases Offline Sales
Render Rate Spend
VCPM Video 100% Completion
Video 25% Completion Video 50% Completion
Video 75% Completion Video Completion Rate
Video Impressions Win Rate
eCPA eCPC
eCPM Client Spend
Client eCPA Client eCPC
Client eCPM Household Income
Date
Account ID Account Name
Advertiser ID Advertiser Name
Campaign ID Campaign Name
Order ID Order Name
Line ID Line Name
Advertiser Currency Code IO Number
Campaign Days Remaining Campaign Days Since Start
Campaign End Date Campaign Lifetime Budget
Campaign Start Date Campaign Total Days
Currency Code Currency ID
Currency Name Order Base CPM Bid
Order Daily Budget Order End Date
Order Hourly Pacing Order Lifetime Budget
Order Optimization Goal Order Start Date
CPV CTR
Clicks Impressions
Visits Adelphic Tech Fee
Auction Win Rate Auction Won
Avg Media Spend Bids
Click Conversions Click Conversions Up
Conversion Rate Conversion Up
Conversions Data Spend
IAS High Risk IAS Low Risk
IAS Measured Rate IAS Moderate Risk
IAS Percentage In View IAS Percentage In View 15s
IAS Percentage In View 5s IAS Percentage Out View
IAS Percentage Suspicious Imps IAS Percentage Video Completed in View
IAS Percentage Video Never Started IAS Very High Risk
IAS Viewable Rate Managed Service Fee
Media Clearing Price Media Spend
Offline Purchases Offline Sales
Render Rate Spend
VCPM Video 100% Completion
Video 25% Completion Video 50% Completion
Video 75% Completion Video Completion Rate
Video Impressions Win Rate
eCPA eCPC
eCPM Client Spend
Client eCPA Client eCPC
Client eCPM Pixel ID
Pixel Name Date
Account ID Account Name
Advertiser ID Advertiser Name
Campaign ID Campaign Name
Order ID Order Name
Line ID Line Name
Advertiser Currency Code IO Number
Campaign Days Remaining Campaign Days Since Start
Campaign End Date Campaign Lifetime Budget
Campaign Start Date Campaign Total Days
Currency Code Currency ID
Currency Name Order Base CPM Bid
Order Daily Budget Order End Date
Order Hourly Pacing Order Lifetime Budget
Order Optimization Goal Order Start Date
CPV CTR
Clicks Impressions
Visits Adelphic Tech Fee
Auction Win Rate Auction Won
Avg Media Spend Bids
Click Conversions Click Conversions Up
Conversion Rate Conversion Up
Conversions Data Spend
IAS High Risk IAS Low Risk
IAS Measured Rate IAS Moderate Risk
IAS Percentage In View IAS Percentage In View 15s
IAS Percentage In View 5s IAS Percentage Out View
IAS Percentage Suspicious Imps IAS Percentage Video Completed in View
IAS Percentage Video Never Started IAS Very High Risk
IAS Viewable Rate Managed Service Fee
Media Clearing Price Media Spend
Offline Purchases Offline Sales
Render Rate Spend
VCPM Video 100% Completion
Video 25% Completion Video 50% Completion
Video 75% Completion Video Completion Rate
Video Impressions Win Rate
eCPA eCPC
eCPM Client Spend
Client eCPA Client eCPC
Client eCPM Creative ID
Creative Name Creative Size
Creative Type Exchange Name
Normalized Site Name Inventory Carrier Name
Inventory Channel ID Inventory Exchange ID
Inventory Site ID Inventory Site Type
Inventory Channel Name Date

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