The 3 Marketing Reporting Capabilities That Matter Most (But Often Get Missed)
In marketing reporting, storytelling, eliminating department bottlenecks, and data transformation and enrichment matter most. Here's why.
How the Bottleneck Between Media and Analytics Teams Hurts Agency Performance (and How to Remove It)
Many agencies find that their analytics team spends a good chunk of their time putting together reports and dashboards for their media team, thus minimizing
Media Planning Tools: An In Depth Analysis of MediaOcean and 4 Top Alternatives
Tools like MediaOcean are an industry favorite for media planning and execution. As you develop complex marketing plans, these platforms save you time and ensure your
How Client Dashboards Can Be Used to Improve Marketing Operations for Agencies, Brands, and Media Companies
Without the right system, piercing through the vast clutter of your marketing operations and performance data can be overwhelming. Client dashboards help you understand and display
20+ Best Reporting Tools (and How to Determine Which One is Right for Your Business)
Businesses are generating more data than ever. In many cases, it becomes siloed as different departments use different tools and nobody — including upper management
4 Tips for Using Omnichannel Data
What is omnichannel? Omnichannel marketing is a concept of seamless, controlled user experience across the touchpoints of a customer journey. This experience happens across several
How to Identify Why Your Clients are Churning (and Why it Matters)
The goal of every marketer is to acquire more clients, and one of the easiest ways to bring your customer numbers up is to keep
3 Tips for Upselling and Cross-selling Clients and Potential Customers
When it comes to growing your agency, repeat business is where the money’s at. In fact, 61% of SMBs report that more than half of their revenue comes from repeat customers, rather than new business. Not to mention, on average, loyal customers are worth up to 10x as much as their first purchase.
