The 3 Marketing Reporting Capabilities That Matter Most (But Often Get Missed)
The 3 Marketing Repo...

The 3 Marketing Reporting Capabilities That Matter Most (But Often Get Missed)

How the Bottleneck B...

Many agencies find that their analytics team spends a good chunk of their time putting together reports and dashboards for their media team, thus minimizing the time they have to spend on actual data analysis. This tension is felt equally by media teams, who run on fast, agile decisions to

Media Planning Tools...

Tools like MediaOcean are an industry favorite for media planning and execution. As you develop complex marketing plans, these platforms save you time and ensure your clients easily understand and accept your proposals. Most of the existing roundups of media planning software are basic lists, product pages, or review sites. In this

How Client Dashboard...

Without the right system, piercing through the vast clutter of your marketing operations and performance data can be overwhelming. Client dashboards help you understand and display the details of your marketing data to keep tabs on what’s happening internally or with your clients. And importantly, they allow you to translate that

20+ Best Reporting T...

Businesses are generating more data than ever. In many cases, it becomes siloed as different departments use different tools and nobody — including upper management — has access to the bigger picture. Reporting tools help solve these problems by connecting multiple data sources to allow businesses to discover hidden insights

4 Tips for Using Omn...

What is omnichannel? Omnichannel marketing is a concept of seamless, controlled user experience across the touchpoints of a customer journey. This experience happens across several or all available channels that are relevant to a buyer’s journey from awareness to purchase and repurchase. It refers to the way a prospect is

How to Identify Why ...

The goal of every marketer is to acquire more clients, and one of the easiest ways to bring your customer numbers up is to keep the numbers from going down. Reduce churn. It might be the lowest hanging fruit out there for marketers to grow their businesses client base. The

upsell
3 Tips for Upselling...

When it comes to growing your agency, repeat business is where the money’s at. In fact, 61% of SMBs report that more than half of their revenue comes from repeat customers, rather than new business. Not to mention, on average, loyal customers are worth up to 10x as much as