In marketing reporting, storytelling, eliminating department bottlenecks, and data transformation and enrichment matter most. Here’s why.
How the Bottleneck Between Media and Analytics Teams Hurts Agency Performance (and How to Remove It)
Many agencies find that their analytics team spends a good chunk of their time putting together reports and dashboards for their media team, thus minimizing
Tools like MediaOcean are an industry favorite for media planning and execution. As you develop complex marketing plans, these platforms save you time and ensure your
How Client Dashboards Can Be Used to Improve Marketing Operations for Agencies, Brands, and Media Companies
Without the right system, piercing through the vast clutter of your marketing operations and performance data can be overwhelming. Client dashboards help you understand and display
Businesses are generating more data than ever. In many cases, it becomes siloed as different departments use different tools and nobody — including upper management
The goal of every marketer is to acquire more clients, and one of the easiest ways to bring your customer numbers up is to keep
When it comes to growing your agency, repeat business is where the money’s at. In fact, 61% of SMBs report that more than half of their revenue comes from repeat customers, rather than new business. Not to mention, on average, loyal customers are worth up to 10x as much as their first purchase.