Thought Leadership

TapClicks Moves up as a Marketing Analytics Software Leader

An interactive dashboard to explore the worldwide Coronavirus Pandemic.

Our new report uses industry data along with proprietary analytics for several top industries and six channels to provide key insights to help marketers understand how to move forward in 2020.

Digital tools, marketing automation, and services around data have shown a continued growth trend. Now more than ever, the need for a single unified platform to help capture, manage, analyze, strategize, and visualize your data is paramount.

Even in a Pandemic, we see funding & M&A activity. As discussed in a recent M&A roundtable, some businesses are actually gaining increased levels of customer engagement and monetization. Those businesses clearly align with “new-normal” dynamics like digital communications and e-commerce. The latest “good news in bad times,” that demonstrates investment

Part 1 Show Notes: ● 02:16 -Usability of AI and its role in the martech industry ● 04:28 -Downmarket companies future on data density and building algorithms ● 08:17 -Linking of the meta-level data ● 10:07 -Is it becoming easier or more complicated to take disparate sources and unifying them with a multi-touch marketing attribution

30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation. Unification around data analytics and the consolidation of technologies into consolidated platforms will help reduce technology redundancies, decrease the learning curve needed to leverage multiple,

Not so long ago, marketing operations teams were the unsung heroes of the marketing tribe — quietly making sure their company’s martech stacks were well-oiled machines that kept campaigns running smoothly and on time. But current working conditions are putting marketing technologists under a considerable amount of stress, which is

Marketing teams are finding out what their martech can do right now TapClicks SVP of marketing Daryl McNutt says his team is maximizing its existing tools in new ways now that everyone is remote. by Amy Gesenhues Before the coronavirus outbreak, Daryl McNutt, senior vice president of marketing for TapClicks,