Why Status-Quo Paid Media Reporting Doesn’t Cut It Anymore
Examining the challenges in paid media reporting, and the ways in which we’ve endeavored to solve them for marketers.
How TapClicks Advertising Dashboards Benefit Agencies, Retail Brands, and Media Companies
Learn the specific ways we’ve tailored our advertising dashboards for agencies, retail brands, and media companies.
Best Advertising Agency Software: From Reporting and Analytics to Project Management
A list of the best advertising agency software, segmented by use case (Analytics/Reporting, Project Management, CRM, Billing).
PPC Reporting Software: The Two Most Often Overlooked Factors to Consider
Price, scalability, and ease of use are key factors to weigh in choosing a PPC reporting software. Here’s what else to consider.
What Agencies Need to Know When Choosing a Facebook Ads Analytics and Reporting Tool
The distinction between Facebook Ads reporting tools and Facebook Ads analytics tools, and who each are best for.
How Megalytic’s Google Data Studio Connector Can Streamline Your Reporting
Why agencies are turning to Google Data Studio Connectors to display non-Google data in their dashboards and reports.
Analytics for Shopify: How TapClicks Expands Your eCommerce Reporting
Out of the box analytics for Shopify is limited. Here’s our solution for agencies looking for a better Shopify reporting solution.
The Story Behind Building the Best Customer Data Platform for Marketers
A chance meeting brings together two tech leaders who will change marketing technology and data. When Colby West and Babak Hedayati met at a conference
4 Tips for Using Omnichannel Data
What is omnichannel? Omnichannel marketing is a concept of seamless, controlled user experience across the touchpoints of a customer journey. This experience happens across several
