Examining the challenges in paid media reporting, and the ways in which we've endeavored to solve them for marketers.
Learn the specific ways we've tailored our advertising dashboards for agencies, retail brands, and media companies.
A list of the best advertising agency software, segmented by use case (Analytics/Reporting, Project Management, CRM, Billing).
Price, scalability, and ease of use are key factors to weigh in choosing a PPC reporting software. Here's what else to consider.
The distinction between Facebook Ads reporting tools and Facebook Ads analytics tools, and who each are best for.
Why agencies are turning to Google Data Studio Connectors to display non-Google data in their dashboards and reports.
Out of the box analytics for Shopify is limited. Here's our solution for agencies looking for a better Shopify reporting solution.
A chance meeting brings together two tech leaders who will change marketing technology and data. When Colby West and Babak Hedayati met at a conference in 2008, they were each running SaaS companies that focused on solving different problems for different markets. It didn’t take long for them to realize that
What is omnichannel? Omnichannel marketing is a concept of seamless, controlled user experience across the touchpoints of a customer journey. This experience happens across several or all available channels that are relevant to a buyer’s journey from awareness to purchase and repurchase. It refers to the way a prospect is
Nailing it in the marketing and advertising department involves sorting through batches of data to glean insights. Without data, it’s impossible to know how your campaigns are performing, where your website visitors are coming from, why customers are (or aren’t) converting, etc. In short, data are the key to helping