Data visualization is a huge part of doing business today, with influence in so many different aspects. Whether it’s in marketing—through the dissemination of engaging information—or corporate communications and pitches, there’s a whole lot of value to be found
What Is Correlation?
Correlation is when there is a mutual relationship or connection between two or more things. In mathematical terms, correlation most often applies to the measurement of the relationship between two variables, X and Y.
When it comes to emailing your CEO or emailing the business owner, it makes no difference whether you work at a large or small agency. It can be a little intimidating.
When you talk about graphs and charts, all too often, the first image in a person’s head is a bunch of 90s-esque charts and graphs on a powerpoint pasted from an excel sheet of some kind. Data visualization (or visualisation as the Britts spell it) is a hallmark of business meetings.
It’s been a decade since the rise of the infographic in digital marketing. Coinciding with the advent of data-driven methods, was the infographic’s refinement into a tool that could disseminate large amounts of complex data and insights into concise, easily digestible forms that anyone could understand at a glance.
All sorts of visualization techniques exist to surface your data. Companies like Ferdio have even created data visualization catalogs that illustrate every type of chart or graph you could choose from.
Keywords are one of the pillars of search engine optimization. It lays the basis for your on-page optimization, which can, in turn, affect how you reach out for link building. For those that need a little primer on the science of link building, DFY’s link juice guide is perfect to get you started. For our purposes, we’ll focus on the keyword aspect of things.
In the vast ocean of performance metrics available to business owners, one particular measurement is somewhat neglected when compared to more “obvious” indicators, like acquisition costs or raw sales. Retention rate, which is related to churn rate, is a curious creature that’s a little tough to calculate customer norms in retention because there’s no real industry standard for measuring it.
It’s well-established that data visualization is a big part of modern business. It makes patterns clearer, digestible, and more visible; it can improve information storytelling and response time to emergent trends, and it can even help businesses make use of data that was previously inert and unused.