keyword research

How to Conduct Keyword Research for Clients

Keywords are one of the pillars of search engine optimization. It lays the basis for your on-page optimization, which can, in turn, affect how you reach out for link building. For those that need a little primer on the science of link building, DFY’s link juice guide is perfect to get you started. For our purposes, we’ll focus on the keyword aspect of things.

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Customer Retention

The Simple Guide to Understanding Your Customer Retention Rate

In the vast ocean of performance metrics available to business owners, one particular measurement is somewhat neglected when compared to more “obvious” indicators, like acquisition costs or raw sales. Retention rate, which is related to churn rate, is a curious creature that’s a little tough to calculate customer norms in retention because there’s no real industry standard for measuring it.

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color-and-data

Marketing Reporting: The Art of Color in Visualization

It’s well-established that data visualization is a big part of modern business. It makes patterns clearer, digestible, and more visible; it can improve information storytelling and response time to emergent trends, and it can even help businesses make use of data that was previously inert and unused.

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ROI for clients

Showing ROI to Clients: The 3 Marketing Reports your Agency Should Use

As a digital marketing agency, proving ROI to a client can be a tall order at times, depending on the marketing strategy. KPIs wildly vary from client to client and even industry to industry and depending on the goal of a particular marketing strategy, it may be difficult to demonstrate any indication of ‘progress’ or positive ROI that your agency has been able to produce.

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Calculate Average

How to Calculate the Average

Let’s get mathematical. To calculate the average of anything, all you have to do is add up all of the numbers that you are including in your calculation. Then, you divide them by how many numbers there are. Finding the mean is just the sum divided by the count.

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what is google analytics

Five Benefits of Digital Marketing Reporting Tools

When it comes to digital marketing, lack of tools is not the problem. Not so long ago, access to data was something we longed for. Today, we have data overload – tools stacked upon tools. Instead of dissecting Google’s latest update or crafting our newest integrated marketing campaign we report. And report. And report some more. When did being an Excel wizard and dedicating half of one’s work life to spreadsheet reporting become a prerequisite for modern digital marketing?

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