The idea behind analytics dashboards is basically to summarize complex and sundry information into graphs and charts. These formats are easier to read and interpret for quick decision making. You can design your dashboards depending on your marketing needs and the information type you need.
Not every digital marketer has the technical knowledge to design analytics dashboards, particularly those who are fairly new to online business. Predesigned analytics dashboards are there for the aid of the marketers who cannot design their own, or those who do not have the time to create theirs.
You must consider the needs of your business to guide your choice. Those needs are the guidelines that will determine which dashboard is your best fit. Whichever choice you make, you cannot stay free of Google analytics reporting.
All other analytics tools rely on information provided by Google analytics reporting. It has the richest and most detailed assortment of data. In essence, this is an era dominated by Google. Its analytics tool is designed to be the most helpful to every webmaster and marketer.
With Google analytics reporting, you can access practically all your site’s significant data in one single interface.
Understanding Google Analytics Site Visitors’ Data
Google analytics reporting provides you with a bird’s eye view of the details of your website visitors. You can tell your biggest sources of page traffic at a glance. You not only see where the viewers are coming from, you actually see what they are clicking on your pages.
You can also see the amount of time each user spends on each page section. With an eye on the people reading particular pages of your website and those who are idle, you can determine who your most useful users are.
In essence, you will know where, when and how visitors are reaching your website. You’ll tell what engages them most on your pages and from which parts of the website they leave for other websites. All these data are essential as it will guide you to adjust your SEO strategy or content accordingly.
Social Media Reporting in Google Analytics
Social media is one platform where you can earn massive traffic at no cost at all. You however need to study the social trends in order to create content that will succeed in drawing that kind of traffic.
Google analytics reporting tools provide you with such information. It offers key insights on various social media trends that you can use to design powerful marketing campaigns for the social media.
With these tools, you’re also in a strategic position to assess the performance of your campaigns on the same platform. Any parts that need adjustment can be addressed in time to achieve more effectiveness on Facebook, Tumblr, Twitter and any other social media used.
Better search engine visibility from data in Google Analytics
The ultimate aim of any online marketing campaign is to increase sales. This goes hand in hand with increased brand awareness, which is achieved after getting better ranking on search engines. No success can be recorded without search engine visibility. It is at the heart of any marketing efforts.
With Google analytics reporting tools, you can achieve visibility faster as these tools keep you well informed about your site’s performance. You can make timely adjustments on areas that are not doing well and leverage areas that are already strong to achieve overall better marketing performance.