Rocketing Towards Interstellar Success – Fueled by the Top 5 Tools
Conquering new frontiers, enterprise and digital agency marketing teams constantly scan the galaxy of campaign tools to find the stars in each category that help them:
- Stay competitive.
- Cut costs and improve efficiency.
- Improve marketing ROI.
There is an expanding universe of campaign tools….. The most valuable and stellar are those that innovate, automate manual processes, and help prove and improve ROI.
Below is a list of the top 5 tools, the stars, for digital marketers based on the hundreds of thousands of TapAnalytics dashboards deployed by enterprise and digital agency marketers worldwide.
Display Advertising: Google DFA
In terms of marketing ROI, display advertising is a supernova. Our first client pick for the past year is Google DFA.
DoubleClick helps advertising agencies, clients and enterprises target, deliver, and report on their interactive advertising campaigns. DoubleClick for Advertisers, or DFA, automates the administration effort in the ad buying cycle for advertisers.
The TapAnalytics platform Google DFA integration includes useful Key Performance Indicators (KPIs) such as placements, clients, campaigns, impressions, clicks, and CTRs.
Clients have used DFA with TapAnalytics to readily understand where the “link juice” is coming from, and when it fluctuates.
Display Advertising: Google DFP
Google DoubleClick for Publishers (DFP) is a popular and comprehensive hosted digital ad serving platform that streamlines ad management functions for improved purchasing efficiency and better advertising margins, as well as advanced targeting capabilities and trafficking workflow.
However, many marketers have commented that DFP has a rather poor user interface for reporting and analytics.
So, the TapAnalytics platform team has stepped in to support DFP campaigns with a superior GUI. The DFP integration includes 15 key performance indicators (KPIs), with an emphasis on view-through and click-through conversions. It delivers the power of Google DoubleClick for Publishers to clients’ desktops.
The TapAnalytics platform campaign integration renders Google DFP performance results, analytics, insights and reports easy to obtain and share. The three key steps for implementing DFP integration are: Get It, Analyze It, and Share It!
First, Get It! Setup is easy: simply provide DFP login information.
Second: Analyze It! The TapAnalytics DFP Connector automatically gathers, presents and analyzes the important KPIs and presents them in dashboards and reports.
Third: Share It! TapClicks reports the results of DFP campaigns, with insights, and analysis. Dashboards and reports are fully customizable for full agency rollups, as well as individual dashboards and reports for each client. Reports can be delivered in HTML, pdf, Excel or MS Word formats.
Display Advertising: AppNexus
Advertising powers the internet! AppNexus technology addresses trading solutions and marketplaces for Internet advertising. Its open, unified, and powerful programmatic platform empowers customers to more effectively buy and sell media, allowing them to innovate, differentiate, and transform their businesses.
The TapAnalytics platform AppNexus integration includes important KPIs such as cost, revenue, impressions, clicks, CTR, CPC and conversions.
Call Tracking: Marchex
In many industries, marketers rely on voice to drive business, so call tracking technology is a vital tool for improving marketing, sales and support. Call tracking enables marketers to track calls back to specific ads, keyword searches, web pages, email, and other marketing sources. Management, sales and support teams use call tracking to empower agents with important caller data, and even to provide training for support centers.
Marchex is a leading call capture, call tracking, call evaluation and reporting service, with advanced call tracking capabilities. Marchex advanced call tracking with analytics brings a new level of business intelligence to organizations, helping them identify meaningful patterns and derive actionable insight from inbound and outbound call data.
With TapAnalytics, users can easily view Marchex campaign metrics at a high level, and also drill down into details. Metrics and information include number of calls, call dates, caller name and number, unique callers, answers, voicemails, hang-ups, call duration and call status. Links are provided so that captured calls are available for review within the TapAnalytics platform.
Email Campaigns: Constant Contact
Email campaigns are a very cost-effective way to stay in regular touch with customers, prospects, and your industry ecosystem. And, feedback on the success of campaigns can help marketing target their messages and offerings for maximum impact, moving forward. Constant Contact provides all that, along with automated database management for unsubscribes, a legal necessity.
The TapAnalytics platform Constant Contact integration includes important KPIs such as client, campaigns, send date, sent campaigns, opened emails, clicks, bounces, opt-outs and more.