TapClicks, the leading reporting platform for enterprise business and media agencies, announced today its upgraded and improved integration with Yext, the global digital knowledge management provider. The even-more-awesome partnership was announced alongside Yext’s release of the ground-breaking Yext App Directory, a partnership marketplace that provides deep connections to over 20 apps. The Yext App Directory connects digital knowledge with software systems across businesses, centralizing mission-critical business data.
As a Yext partner in the new App Directory, TapClicks is proud to help marketers improve on world-class reports with deeper metrics and insightful data sets via a single-click OAuth connection with the Yext platform.
The partnership between Yext and TapClicks gives customers access to better metrics that help marketers expand their reach and businesses grow.
“We’re excited to partner with TapClicks in Yext’s App Directory to give companies an easy way to connect Yext Analytics data to their other business metrics to drive new insights and grow their businesses,” said Marc Ferrentino, Chief Strategy Officer of Yext.
TapClicks customers who use Yext can access all of their Yext data in TapClicks, where they can access custom and fully configurable reports. Those reports are made even more powerful when marketers connect their Yext data alongside over 170 data sources available for use in the Connector Marketplace.
The Yext and TapClicks integration in the Yext App Directory holds these advantages for TapClicks users:
- Easy connect: Use OAuth to connect Yext with TapClicks with just a click. OAuth connects apps while keeping passwords a secret, providing security and ease of use.
- Additional data sets: Connections between Yext and TapClicks give customers access to additional data sets like Yext metrics from Google My Business, giving marketers more visibility into campaigns.
- Omni-channel reporting: Understand how Yext data stacks up against data from your full marketing stack. Bring all your data together in a single place to fully understand the effects of your marketing efforts. TapClicks adds value to the existing Yext data by giving it the context of your broader marketing metrics.
- Custom analytics: TapClicks provides data transformation tools that gather and aggregate data from business locations in Yext to provide insights based on location, sub-agency, or custom groupings. With TapClicks advanced groupings and filter capabilities, marketers can provide stakeholders with data insights that drive business.
The ground-breaking connections found in the App Directory combined with the powerful, intuitive, and visually impressive reporting in the TapClicks reporting platform let marketers and agencies access all of their data in a single report.
Founded in 2009, TapClicks, Inc. is the leading marketing technology company for agencies, media companies, brands, and enterprises, winning #87 in Inc. magazine’s top 500 fastest growing companies. The TapClicks integrated Marketing Operations Platform solves the issues marketers have been facing for decades with workflow and order management, analytics, and automated reporting all within a single intuitive user interface, and available on demand, in the cloud. TapClicks has delivered over 1,000,000 dashboards to over 10,000 brands and over 3,500 media companies and digital agencies worldwide. The TapClicks platform leverages over 150 native integrations with leading marketing and advertising platforms, giving users Instant-On access to reporting data. It rounds out its solution with the Import Wizard, which enables the platform to digest data from virtually any source. TapClicks operates out of offices in Silicon Valley, Boston, Nashville, Canada, Europe and Latin America.