When it comes to growing your agency, repeat business is where the money’s at. In fact, 61% of SMBs report that more than half of
When it comes to growing your agency, repeat business is where the money’s at. In fact, 61% of SMBs report that more than half of their revenue comes from repeat customers, rather than new business. Not to mention, on average, loyal customers are worth up to 10x as much as their first purchase.
As a digital marketing agency, proving ROI to a client can be a tall order at times, depending on the marketing strategy. KPIs wildly vary from client to client and even industry to industry and depending on the goal of a particular marketing strategy, it may be difficult to demonstrate any indication of ‘progress’ or positive ROI that your agency has been able to produce.
A marketing dashboard is a compilation of all of the pertinent data about a company’s marketing efforts. Marketing dashboards benefit both marketing and the executive team.
Let’s get mathematical. To calculate the average of anything, all you have to do is add up all of the numbers that you are including in your calculation. Then, you divide them by how many numbers there are. Finding the mean is just the sum divided by the count.
When it comes to digital marketing, lack of tools is not the problem. Not so long ago, access to data was something we longed for. Today, we have data overload – tools stacked upon tools. Instead of dissecting Google’s latest update or crafting our newest integrated marketing campaign we report. And report. And report some more. When did being an Excel wizard and dedicating half of one’s work life to spreadsheet reporting become a prerequisite for modern digital marketing?