It’s been a decade since the rise of the infographic in digital marketing. Coinciding with the advent of data-driven methods, was the infographic’s refinement into a tool that could disseminate large amounts of complex data and insights into concise, easily digestible forms that anyone could understand at a glance.
All sorts of visualization techniques exist to surface your data. Companies like Ferdio have even created data visualization catalogs that illustrate every type of chart or graph you could choose from.
Keywords are one of the pillars of search engine optimization. It lays the basis for your on-page optimization, which can, in turn, affect how you reach out for link building. For those that need a little primer on the science of link building, DFY’s link juice guide is perfect to get you started. For our purposes, we’ll focus on the keyword aspect of things.
In the vast ocean of performance metrics available to business owners, one particular measurement is somewhat neglected when compared to more “obvious” indicators, like acquisition costs or raw sales. Retention rate, which is related to churn rate, is a curious creature that’s a little tough to calculate customer norms in retention because there’s no real industry standard for measuring it.
It’s well-established that data visualization is a big part of modern business. It makes patterns clearer, digestible, and more visible; it can improve information storytelling and response time to emergent trends, and it can even help businesses make use of data that was previously inert and unused.
When it comes to growing your agency, repeat business is where the money’s at. In fact, 61% of SMBs report that more than half of
When it comes to growing your agency, repeat business is where the money’s at. In fact, 61% of SMBs report that more than half of their revenue comes from repeat customers, rather than new business. Not to mention, on average, loyal customers are worth up to 10x as much as their first purchase.
As a digital marketing agency, proving ROI to a client can be a tall order at times, depending on the marketing strategy. KPIs wildly vary from client to client and even industry to industry and depending on the goal of a particular marketing strategy, it may be difficult to demonstrate any indication of ‘progress’ or positive ROI that your agency has been able to produce.
A marketing dashboard is a compilation of all of the pertinent data about a company’s marketing efforts. Marketing dashboards benefit both marketing and the executive team.