The Story Behind Building the Best Customer Data Platform for Marketers
A chance meeting brings together two tech leaders who will change marketing technology and data. When Colby West and Babak Hedayati met at a conference
How the Bottleneck Between Media and Analytics Teams Hurts Agency Performance (and How to Remove It)
Many agencies find that their analytics team spends a good chunk of their time putting together reports and dashboards for their media team, thus minimizing
Media Planning Tools: An In Depth Analysis of MediaOcean and 4 Top Alternatives
Tools like MediaOcean are an industry favorite for media planning and execution. As you develop complex marketing plans, these platforms save you time and ensure your
Key Takeaways from the G2 Momentum Grid® Report for Marketing Analytics | Winter 2020
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It’s True, Time Really Does Fly When You’re Having Fun! Here’s a Look Back into the Decade.
It’s True, Time Really Does Fly When You’re Having Fun! Here’s a Look Back into the Decade.
How Client Dashboards Can Be Used to Improve Marketing Operations for Agencies, Brands, and Media Companies
Without the right system, piercing through the vast clutter of your marketing operations and performance data can be overwhelming. Client dashboards help you understand and display
Datorama Alternatives: Comparing the Top 4 Marketing Analytics Platforms
Much of the existing information online about Datorama alternatives provides a list of every SaaS platform on the market with a few sentences about each, but doesn’t
30+ Best Marketing Analytics and Reporting Software (Grouped by Use Case for Easy Researching)
As the number of marketing analytics and reporting software on the market continues to grow, figuring out which tool is right for your business is
20+ Best Reporting Tools (and How to Determine Which One is Right for Your Business)
Businesses are generating more data than ever. In many cases, it becomes siloed as different departments use different tools and nobody — including upper management
