How to Have Better Alignment Between your Sales and Marketing Operations Teams
Did you know research shows companies that are focused on sales and marketing alignment are up to 67% better at closing deals? On the flip
Client Retention: The Lowest Hanging Fruit for Marketers to Achieve Growth
Raw growth is great for any agency, and there’s nothing like watching a sea of new clients and new work come in. It’s an easy
Marketing KPIs You Should Be Tracking
What good is a concerted, brilliantly-planned marketing campaign if you have no idea how effective and successful it is? Your efforts might as well be
What is a Data Dashboard?
Big data is all the rage in the marketing and advertising world, and it’s with good reason. Data tell you how your campaigns are performing,
The Importance of Client Marketing in 2019
When you think about marketing reporting, you probably aren’t imagining anything you’ll enjoy. End-of-month, end-of-quarter, and end-of-year meetings to discuss marketing metrics aren’t exactly a
Client Marketing Mistakes: 6 Mistakes to Avoid
When you’re providing clients with marketing services, there’s nothing more exciting than presenting them with good results. You’ve done a lot of hard work to
How to Create Linkable Assets Through Art and Infographics
Digital content doesn’t just exist for content’s sake, or for the sake of an abstract concept like “providing value to your customers.” There are real,
Data Visualization Types: Everything a Marketer Needs to Know
Nailing it in the marketing and advertising department involves sorting through batches of data to glean insights. Without data, it’s impossible to know how your
The Ultimate Guide to Data Visualization: Charts, Graphs, and Everything in Between
Data visualization can make all the difference between a conversion and a lost sale. After all, visual data transcends some of the most common obstacles in communication, including:
