How to Craft Emails for Your Creative Team (or For Any of Your Teams)
Email communication for business is a curious beast that can feel like a delicate balance at times. Friendly versus formal, comprehensive versus concise – the
Customer Retention Strategy Through Proper Email Marketing
Customer retention is one of the primary ways to increase the bottom line at your agency. In fact, increasing customer retention by 5% can boost
Corporate Strategy: An Interview with The VP of Corporate Development
Author Note: The original article was published on martechcube on April 16, 2019. TapClicks VP of corporate strategy, Noah Jacobson, speaks with MTC on strategy,
How to Have Better Alignment Between your Sales and Marketing Operations Teams
Did you know research shows companies that are focused on sales and marketing alignment are up to 67% better at closing deals? On the flip
Client Retention: The Lowest Hanging Fruit for Marketers to Achieve Growth
Raw growth is great for any agency, and there’s nothing like watching a sea of new clients and new work come in. It’s an easy
Marketing KPIs You Should Be Tracking
What good is a concerted, brilliantly-planned marketing campaign if you have no idea how effective and successful it is? Your efforts might as well be
What is a Data Dashboard?
Big data is all the rage in the marketing and advertising world, and it’s with good reason. Data tell you how your campaigns are performing,
The Importance of Client Marketing in 2019
When you think about marketing reporting, you probably aren’t imagining anything you’ll enjoy. End-of-month, end-of-quarter, and end-of-year meetings to discuss marketing metrics aren’t exactly a
Client Marketing Mistakes: 6 Mistakes to Avoid
When you’re providing clients with marketing services, there’s nothing more exciting than presenting them with good results. You’ve done a lot of hard work to
