You have all your data sources plugged in, you’ve built pretty digital marketing dashboards, but what about good ole fashioned deep diving into your campaign data? There’s nothing like getting your hands dirty and going 2 or 3 levels deep into your data, Inception-style. But how do you do it in TapAnaltyics?
First, under Services, locate the service you’re diving into (Google Adwords in this example). Then select the campaign and click on the chart icon.
Now you’re seeing metrics directly from the campaign. You can toggle metrics on/off by clicking on them.
You can also zoom in by clicking and dragging a box the particular data you’d like to see closer.
There you have it! It’s THAT easy to go from a 30,000 foot view to a street-level view of your data right in your marketing dashboard. Enjoy.