One of the greatest challenges to every business is making sense of data. There is just so much to be done and the available time can never permit it all. There is so much data to be monitored and it just cannot be possible get sense of all of it if you were to do it manually.
But Google Analytics is your business’ go to partner for making sense of your site’s data. Ease is what every business needs when understanding data is the objective and Google analytics reports provide just that.
With these reports you can re-engage your business’ most valuable clienteles based on their reported on-site actions. You will learn about them in details. And you can use that knowledge to inform how you interact with them.
Google Analytics Reports And Insights Into It’s Value
Google analytics reports also provide an integrated view of the customers. You can then optimize their experience using capabilities of the Google Analytics ecommerce. In essence, Google analytics reports help you understand the entire journey of your customer and the effectiveness of your marketing with precision.
This means that you improve your performance across your website. The reports bring you data from all your site apps and other related marketing channels. The idea is to help you convert insights about your customers into actionable solutions for the business.
It’s all About Interpreting Data: Details of Google Analytics Reports
Google Analytics presents sets of content reports from all essential platforms in one place. This is of great value as it keeps you updated with what is going on in your business’ website. The tool allows you to customize its widgets by selecting the type of reports you need to receive as your default widgets on the GA.
All this is important for purposes surrounding search engine optimization (SEO) for your content, inbound links, Pay per Click and the social media among other components. Some people choose to go with some sort of affordable SEO provider instead of doing analytics themselves, but if you spend a few hours, you can really learn a lot.
With GA reports, you will learn exactly which content is most interesting to your site visitors. The reports give you details precisely on which links were clicked by your visitors that ultimately got them to your site. In other words, the reports provide you with exact details on the sources of your traffic.
The reports help you determine if the majority of your traffic come from organic sources or paid campaigns. The reports will show you the number of visitors who arrived at your site by searching for something on the various search tabs. This is supposed to tell you how relevant your content is, how it stands out on the Web.
You will also know the value of your money spent on paid ads from the number of clicks they get. If this number is low then it may signal to a weak paid campaign. A high number of clicks from such ads however would mean they are effective.
The Google analytics reports also provide statistics on the pages on your site or social media that were viewed within the timeline being analyzed. You will access the totals and averages of time spent on-site.
They tell you about your sites bounce rate. If this rate is high, it would mean that you are not engaging your site visitors. You are attracting traffic but they do not stay on your website. The bounce rate represents those who visited your site but left immediately.
There is just so much you can learn from your GA reports. The information you obtain is of high value. The above information should give you a hint on just how important these reports can be.
Now you may already be using other analytics tools to gather data from all your marketing sources and adding on Google Analytics seems like it will add more time to report generation. That does not have to be the case. With TapClicks automated marketing reporting you can lump up all your data sources and produce customized reports. Try TapClicks out for free or let us give you a personal demo of our reporting platform.