“Online Classifieds: Where the Money Went (And How Some are Getting It Back)”

Thursday, Sep 25, 2014 Borrell Associates and TapAnalytics partnered to provide the digital marketing webinar: “Online Classifieds: Where the Money Went (And How Some are Getting It Back.)”

Here are some highlights, and the chance to view it for yourself!

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Speakers were Gordon Borrell of Borrell Associates Inc. and Jeff Herr and Babak Hedayati of TapClicks (TapAnalytics/ TapClassifieds). The agenda included:

  • Perspective on Digital Classifieds
  • Revenue Guidance: How Much?
  • Best Practice Examples
  • The Emerging Business Model
  • Issues and results


Digital Revenue by Segment

Interesting revenue information emerged across various markets:

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And poses the question: “Have You Adapted?”

  • The Listings Model has changed
  • The Exposure Model has changed
  • The Sales Approach has changed
  • Performance Demands have changed

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From Lead Generation to Full Agency

Yes, driving leads is the big first step. Then, digital marketers can grow full their digital-agency offerings, including:  Leads + Search + Direct Display Marketing + Social + Email.

Much of this comprehensive approach is all new for clients… and for the sales team! But with TapAnalytics you can be prepared to show clear results to optimize, retain and upsell over time.


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In summary, the webinar found that most classified marketplaces are chaos, due to:

  • Unique “plays” in each market
  • New and changing rules and terms
  • Lots of search spam
  • Legitimacy issues
  • No links, no images
  • Terms of use
  • Fees

But remember: Chaos = Opportunity!


For More Information

The webinar recording and slide deck are available to view here:

You can contact speakers for further information at: