Here’s the scenario, one of your clients requested a last minute marketing report which got lost in an email.
Now, usually you’ll have more than 90 seconds to build their marketing dashboard and create a marketing report, but we wanted to challenge ourselves. 🙂
To make the challenge real, we came up with this sample marketing dashboard containing five KPIs, including: Google Adwords Total Cost, Cost Per Lead and Top Converting Keywords. For Google Analytics we’re pulling in a line chart showing Session vs Bounce Rate by day and also a pie chat showing sessions by channel.
As marketer who has lived the reporting life of “google sheet tabs which roll up three different times to other tabs,” seeing this platform was show stopper. And then being able to queue up recurring reports to boot? Amazing.
Follow Along with our quick guide to build a marketing dashboard and automate marketing reports in 90 seconds, Enjoy!