Marketing is a considered art and science as well. These two aspects are meticulously reconciled by contemporary marketing experts when they measure the results of different marketing campaigns carried out using various scientific approaches. They need to see just how well they can connect with the audiences. The marketing dashboard examples identified here are used to demonstrate facts, metrics, data…
To be successful in the business industry you need to understand how the market operates and be able to put up strategies to see you on a top spot. According to the findings of the survey carried in the US, 92% of participants advocate for use of more organized method of carrying out surveillance on one’s market competitors. Findings of…
In the current digital world, establishing an online marketing dashboard is very crucial. This provides you with an overview of how your business is fairing on while at the same time making it possible for you to react promptly to the market’s demands. More so, the dashboard helps you to align your marketing expenses and the anticipated outcome. This is…
When it comes to digital marketing, lack of tools is not the problem. Not so long ago, access to data was something we longed for. Today, we have data overload – tools stacked upon tools. Instead of dissecting Google’s latest update or crafting our newest integrated marketing campaign we report. And report. And report some more. When did being an Excel wizard…
We get it – you’re busy and short on time. Managing day-to-day operations, talking to customers, growing your business through digital marketing and ‘getting the word out’. But what does that really mean? Is your new website getting found by buyers on Google? You signed up for some advertising…is it working? That writer that you hired from Outsource – was…
Marketing is certainly about competition. Just recently internet search traffic was all that marketers needed watch. Speed was king but now marketers need more than speed. It’s about a whole lot of new digital marketing tools. Understanding these is just but a tip of the iceberg. That is where the internet marketing dashboard comes in. Internet Marketing Dashboard A topic…
It’s interesting to examine similarity between chess game and marketing. These two rather remotely compare in the sense that sometimes they favor one player and not the other(s). And yet at times it is totally different, the winner might lose terribly in the encounter that follows. You can always be certain, or nearly certain if all is not going well…
There was a time when people could rely on traditional marketing and feedback channels for promotion of their businesses. Today we live online. We meet people online, build a network online, carry out businesses online, promote them online, and, make and receive reports online. Communication experts stress the importance of feedback. They will tell you that communication is incomplete if…
Even though everyone seems to be operating on the Web today, the elements that distinguish between businesses still exist. Particular market structures still determine the nature of various businesses. Businesses still exist within distinct organizational setups with unique distinguishing characteristics. The focus is on those characteristics that affect the nature of the competition and pricing. These structures are the several…
