Scott Guttenberger

NinjaCat Alternatives: A Detailed Breakdown of 4 Leading Competitors

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NinjaCat has been a popular marketing analytics tool for some time, but a recent G2 report suggests they may be losing their foothold in this market, and losing clients as well. In the summer of 2019, NinjaCat ranked as a momentum leader in G2’s momentum grid for marketing analytics software, but in the most recent report, they have dropped out of this ranking. In contrast,…

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Key Takeaways from the G2 Momentum Grid® Report for Marketing Analytics | Winter 2020

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Takeaways from the G2 Momentum Grid® Report for Marketing Analytics | Winter 2020 G2 Crowd just released its Momentum Grid® Report for Marketing Analytics for Winter 2020. What makes a good marketing analytics platform? This is the question G2 Crowd set out to answer; it’s also the question hundreds of media companies, digital agencies and multi-location brands ask themselves. What…

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How Client Dashboards Can Be Used to Improve Marketing Operations for Agencies, Brands, and Media Companies

By | Blog, Performance Management Tools, Tips | No Comments

Without the right system, piercing through the vast clutter of your marketing operations and performance data can be overwhelming. Client dashboards help you understand and display the details of your marketing data to keep tabs on what’s happening internally or with your clients. And importantly, they allow you to translate that data into a data story that is easily understood and inspires…

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Datorama Alternatives: Comparing the Top 4 Marketing Analytics Platforms

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Much of the existing information online about Datorama alternatives provides a list of every SaaS platform on the market with a few sentences about each, but doesn’t go into depth on any of them. In this article, we’re instead going to look at 4 of the top data analytics platforms and provide a more in-depth look into each one including the core features,…

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4 Tips for Using Omnichannel Data

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What is omnichannel? Omnichannel marketing is a concept of seamless, controlled user experience across the touchpoints of a customer journey. This experience happens across several or all available channels that are relevant to a buyer’s journey from awareness to purchase and repurchase. It refers to the way a prospect is attracted and moved to and through a marketing funnel. The…

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Top 6 Marketing Trends of 2020

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Preparing for the Top Omnichannel Marketing Trends of 2020 (and beyond) 2020 is just around the corner, which, aside from the political firestorm we’ll find ourselves in, is a perfect opportunity to take stock of the trends that have shaped digital marketing over the last 20 or so years and what changes to expect in the coming years. When I…

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