TapClicks

Media Planning Tools: An In Depth Analysis of MediaOcean and 4 Top Alternatives

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Tools like MediaOcean are an industry favorite for media planning and execution. As you develop complex marketing plans, these platforms save you time and ensure your clients easily understand and accept your proposals. Most of the existing roundups of media planning software are basic lists, product pages, or review sites. In this article, we’re going to take a different approach and do…

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Key Takeaways from the G2 Momentum Grid® Report for Marketing Analytics | Winter 2020

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Takeaways from the G2 Momentum Grid® Report for Marketing Analytics | Winter 2020 G2 Crowd just released its Momentum Grid® Report for Marketing Analytics for Winter 2020. What makes a good marketing analytics platform? This is the question G2 Crowd set out to answer; it’s also the question hundreds of media companies, digital agencies and multi-location brands ask themselves. What…

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How Client Dashboards Can Be Used to Improve Marketing Operations for Agencies, Brands, and Media Companies

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Without the right system, piercing through the vast clutter of your marketing operations and performance data can be overwhelming. Client dashboards help you understand and display the details of your marketing data to keep tabs on what’s happening internally or with your clients. And importantly, they allow you to translate that data into a data story that is easily understood and inspires…

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Datorama Alternatives: Comparing the Top 4 Marketing Analytics Platforms

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Much of the existing information online about Datorama alternatives provides a list of every SaaS platform on the market with a few sentences about each, but doesn’t go into depth on any of them. In this article, we’re instead going to look at 4 of the top data analytics platforms and provide a more in-depth look into each one including the core features,…

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30+ Best Marketing Analytics and Reporting Software (Grouped by Use Case for Easy Researching)

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As the number of marketing analytics and reporting software on the market continues to grow, figuring out which tool is right for your business is requiring more and more time to research and weigh options against each other.  If you need to be able to see data about how your client’s users are behaving in various channels, you’ll want to…

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20+ Best Reporting Tools (and How to Determine Which One is Right for Your Business)

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Businesses are generating more data than ever. In many cases, it becomes siloed as different departments use different tools and nobody — including upper management — has access to the bigger picture. Reporting tools help solve these problems by connecting multiple data sources to allow businesses to discover hidden insights and become more efficient. Users can then create dashboards and…

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Domo vs Looker vs TapClicks: An In-Depth Look at Three Performance Management Tools for Marketing Agencies 

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There are inflection points along the path of scaling a digital marketing agency that require increases in efficiency to continue driving results for your clients as you grow. It’s during these times that we see agencies looking to invest in marketing operations or performance management platforms.  It doesn’t take long in research mode to find that there are many options…

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4 Tips for Using Omnichannel Data

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What is omnichannel? Omnichannel marketing is a concept of seamless, controlled user experience across the touchpoints of a customer journey. This experience happens across several or all available channels that are relevant to a buyer’s journey from awareness to purchase and repurchase. It refers to the way a prospect is attracted and moved to and through a marketing funnel. The…

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TapClicks Integrates with Adobe Experience Cloud to Improve Omnichannel Data Analytics, Campaign Performance

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SAN JOSE, Calif. — November 20, 2019 — TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, today announced its integration with the Adobe Experience Cloud. With this integration, marketers will be able to blend performance data from the Adobe Experience Cloud with data from the hundreds of additional integrations provided by TapClicks to create a…

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