TapClicks

TapClicks Integrates with Adobe Experience Cloud to Improve Omnichannel Data Analytics, Campaign Performance

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SAN JOSE, Calif. — November 20, 2019 — TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, today announced its integration with the Adobe Experience Cloud. With this integration, marketers will be able to blend performance data from the Adobe Experience Cloud with data from the hundreds of additional integrations provided by TapClicks to create a…

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TapClicks Wins “Best Marketing Performance Management Solution” in 2019 MarTech Breakthrough Awards

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SAN JOSE, CALIFORNIA, Aug. 7, 2019 – TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, today announced that the TapClicks Marketing Operations Platform has been selected as the winner of the “Best Marketing Performance Management Solution” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the…

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4 Things to Consider for your Google DSM Replacement

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Google’s DoubleClick Sales Manager (DSM) is quickly approaching the sunset date of July 31st, 2019.  The time to search for a suitable replacement is now. The market is full of options, but not all order management systems (OMS) are created equal.  And not every choice will be the right choice for a growing business. For publishers, coming up to the…

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TapClicks Acquires Marketing Intelligence Provider iSpionage

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TapClicks Adds Competitive Advertising, SEO and SEM Intelligence to Its Portfolio of MarTech Solutions  SAN JOSE, Calif.—July 10, 2019—TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, today announced it has acquired iSpionage, a Silicon Valley-based developer of SaaS-based competitive intelligence solutions for advertising, search marketing and SEO. The iSpionage acquisition follows a number of recent…

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TapClicks Wins People’s Choice Stevie® Award for Favorite New Marketing Solution

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American Business Awards(SM)Recognizes TapClicks Marketing Operations Platform for Omnichannel Marketing Intelligence SAN JOSE, Calif., June 6, 2019 /PRNewswire/ — TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced today that it has received the People’s Choice Stevie® Award for Favorite New Marketing/Public Relations Products in The 17th Annual American Business AwardsSM. The People’s Choice Stevie Awards for Favorite New…

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Creating Analytics on Yelp Data for Deeper Insights Into Location-Driven Marketing

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Yelp is a treasure trove of localized advertising insights. It’s the gold standard for localized marketing, buying research and decision making. Yelp Ads can be used to precisely target consumers based on location when they’re actively searching for a product or service nearby. There is a direct link between ads served on the platform and consumers’ localized buying actions. Its…

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Babak Hedayati – A Poem of Hope

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Babak Hedayati is the Co-Founder and CEO of Tapclicks. During this interview, Mr. Hedayati goes in depth on how poetry influenced his leadership and parenting style. He specifically recites “On Children” a poem from Kahlil Gibran and compares it to his own life and children. Mr. Hedayati acknowledges the success he has endured but, explains how he wants his children…

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How to Craft Emails for Your Creative Team (or For Any of Your Teams)

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Email communication for business is a curious beast that can feel like a delicate balance at times. Friendly versus formal, comprehensive versus concise – the list of factors that define your approach goes on and on. It becomes especially difficult when your concern as a manager is optimizing communication with your creative team, who will often operate on a different…

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TapClicks Completes Acquisition of StatX

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Integrates Mobile Data Visualization and Collaboration Capabilities into Omnichannel Marketing Operations and Intelligence Platform SAN JOSE, California, May 15, 2019 — TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced today that it has acquired StatX. StatX is a Silicon Valley-based fintech provider noted for its data visualization application that features deep integrations with Salesforce,…

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Customer Retention Strategy Through Proper Email Marketing

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Customer retention is one of the primary ways to increase the bottom line at your agency. In fact, increasing customer retention by 5% can boost profits by 95%, according to Bain & Company. Every agency is looking for the best ways to engage with customers in a way that promotes loyalty. This includes offering competitive prices, instituting a customer loyalty…

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