4 Things to Consider for your Google DSM Replacement

Google’s DoubleClick Sales Manager (DSM) is quickly approaching the sunset date of July 31st, 2019.  The time to search for a suitable replacement is now. The market is full of options, but not all order management systems (OMS) are created equal.  And not every choice will be the right choice for a growing business.

For publishers, coming up to the July 31st deadline can be like losing your security blanket.  But in reality, DSM lacked features that didn’t meet the industry. There is a whole world of tools and features that are now available.  TapClicks can automate your orders, workflow, and client reporting, but it is also built to scale and grow as you add more clients, additional workflow channels, or new product lines and orders.  Here are just a few things you may want to consider when choosing the perfect Google DSM replacement for your company.

1. Integration of Data Sources

Your next order system should integrate with several data sources and meet all your data needs.  Both online and offline data need to be available for visualization.  

Instead of a manual process where you could miss a vital channel or data set, your next solution should be able to automate the orders process and account for every aspect of your sales data.

Multiple ad server connections help ensure that you are not limiting the growth of your business and provide a better path to complete your set objectives.

2. Scalability & Upgrades

A good company always has an eye towards the future.  Your next solution should be no different. Companies like TapClicks saw this potential early on and began to acquire other tools with valuable offerings.  Today TapClicks stands on the four pillars for marketing operations; orders, workflow, analytics, and reporting. TapClicks has acquired solutions for SEO with Raven Tools, iSpionage for Competitive Research as well as local and reputation marketing platforms.

This comprehensive Martech stack means additional services you can offer and different ways to visualize your data.  Does your current OMS take into consideration your potential growth?

3. Unification of All Data Sources

If you are going to have all these data sources and additional services you are going to need to unify under one easy to use platform.  TapClicks integrates with over 200 instant-on data sources. Bring your marketing campaign data in and review it next to your sales data to see where trends occur and what actionable insights you may want to consider.  Close the loop and optimize for the best ROI.

Make sure you consider how you would get offline data or third party data into your new solution.  TapClicks utilizes it’s proprietary Smart Connector technology for importing and mapping data points. It is effectively making any data source compatible with TapClicks.

4. Data Visualization 

What good is having all that data in one platform if you can’t display it or tell a compelling story for your clients?  Make sure your next solution has a Reporting Studio where you can visualize and manipulate the data to meet client needs.  Creating compelling reports is a way to grab the attention of your clients and make sure the message sticks.  Reporting should play a significant role in your relationship with your paying clients.  

Those are just some of the things you may want to consider as you look for your DoubleClick Sales Manager replacement.  Make sure you can pull in-depth insight into your operations platform. Your solution should be simple, not over complicated.  It should also be fully customizable and fit your budget.

If you would like to discuss TapClicks as a full end-to-end marketing success platform, you can learn more at tapclicks.com. 

If you are still thinking about how this could change your reporting, please check out our ebook, Marketers Definitive Guide to Client Reporting