As a marketer, you have an abundance of resources available to measure the performance of your campaigns. These resources help you gather the data you need in order to make more sound marketing decisions. As such, it may not surprise you that 54.8% of marketers are using data to measure marketing performance, and this number is rapidly growing.
While gathering and analyzing data is a great way to help guide your campaigns, it’s not an easy task. In fact, recent reports suggest that marketers spend at least a third of their time completing repetitive tasks, and an average of nearly 4 hours each week gathering, organizing, and analyzing marketing data.
What else could you do with an extra 4hrs a week?
Thankfully, there is a way and it starts with automating your marketing reports. Let’s cover some of the benefits of report automation.
Benefits of Automating Reports
Before investing in an automation tool, you probably want to know why you would want to automate reports in the first place. Besides the main benefit of saving you at least 4 hours of time on repetitive tasks each week, report automation also helps with:
Team productivity. By automating reports, you and your team get access automatically. You don’t have to wait around for someone to generate, read, and analyze a report before getting started with a new project. Priceless.
Accuracy. Rather than relying on old data, you can rest assured that all of your data is real time. Additionally, report automation is programed for accuracy, so you don’t have to worry about human error (e.g. copying and pasting a section of data into the wrong cell).
Accessibility. Report automation is designed in a way that makes the same exact data accessible to everyone on your team at the same time.
Easy. Sometimes it’s difficult to sift through the numbers to find the ones that are vital to analyze. When you set up report automatization, the sorting gets done for you.
Customization. You might not need every piece of data your analytics programs have to offer. With report automatization, you have the ability to customize and receive only the report data you need.
Inexpensive. Let’s face it, the cost of hiring someone to consolidate data is much greater than letting a software do it for you automatically.
It’s clear that report automation in a no brainer.
In an effort to help you start on the path of saving more time each week, here are the top 3 reports, along with the top metrics in each category, you need in order to automate all your marketing data.
Social Media Reports
Social media marketing is a great way to attract customers, create a following, and get new leads. However, it’s impossible to know how your social media marketing efforts are working out for you if you don’t use metrics to monitor what is and isn’t working.
Additionally, it’s a huge pain and time suck to log in to Facebook, Twitter, Pinterest, Instagram, etc. separately to see how each account is performing.
Enter automated reporting to save the day.
When putting together a social media report, you’ll want to include the following metrics in an automated report.
Automate awareness metrics — With TapClicks, you can track things like volume and reach across all of your social media channels. This will help you know how well your message is getting out to your fans.
Automate engagement metrics — To understand how people are interacting with your brand, you can set up your reporting to automatically inform you of retweets, comments, replies, etc.
Automate conversion metrics — It’s important to know which ads are leading people to your website by tracking conversions.
With TapClicks, you can setup automated reports to deliver all of your social media metrics accurately and promptly.
Paid Ad Reports
Paid search is a great way to grow your business. It can also be a great way to waste money. Getting paid search down to a science is a working process, and what works can vary from business to business. So, what’s the best way to make sure you are getting the most bang for your buck with paid ads? You guessed it! You need to set up metrics, track your metrics daily, and learn what is and isn’t working.
When setting up your automated reports for your paid search ads, here are some of the top metrics you will want to include:
Impressions — Impressions will tell you how many views your paid search ads are getting.
Clicks — Clicks tell you how many people actually clicked on your ad.
Average CPC — Average CPC is the average of how much money you are spending on each click.
Spend — This tracks how much you are spending on your campaign overall.
No marketer wants to login to yet another data tracking tool (like Google AdWords) every single day in order to see how their ads are performing. However, tracking these metrics daily is important to make sure your ads are performing.
When you rely on automated reporting, all the hard work is done for you. All that’s left up to you is viewing the numbers, and making decisions of how to best adjust your paid search campaigns.
Small business owners estimate that getting an hour back each day from completing their own email marketing is worth approximately $273/hour, according to a recent research study. Imagine how much that number goes up when marketers save additional time with automated reporting!
If you are looking to save time with email marketing, automated reporting is a must. Here are the top email marketing metrics to track:
Best time to send an email
Lost contacts/Growth rates
Device types (computer, tablet, smart phone)
What’s The Best Part?
The best part of all this is you can use TapClicks to automate all of your marketing reporting, and access the data in one convenient location —TapClicks.
TapClicks easily integrates with all of the top campaign monitoring tools. All your reports – one dashboard or conveniently waiting in your inbox.