AI Will Play a Bigger Role in the Linking of Meta-Level Data

Part 1 Show Notes: ● 02:16 -Usability of AI and its role in the martech industry ● 04:28 -Downmarket companies future on data density and building algorithms ● 08:17 -Linking of the meta-level data ● 10:07 -Is it becoming easier or more complicated to take disparate sources and unifying them with a multi-touch marketing attribution

The Yin and Yang of Martech

30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation. Unification around data analytics and the consolidation of technologies into consolidated platforms will help reduce technology redundancies, decrease the learning curve needed to leverage multiple,

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