When you think about marketing planning and planning sessions, what do they look like? In a perfect world, you’re probably using well-established practices and templates from SiriusDecisions, Gartner or IDC, developed to move you and your team through various exercises and phases to create a well-defined pathway to sustained success.
Businesses are generating more data than ever. In many cases, it becomes siloed as different departments use different tools and nobody — including upper management — has access to the bigger picture. Reporting tools help solve these problems by connecting multiple data sources to allow businesses to discover hidden insights