Align People, Process and Technology for Data-Driven Marketing Success in 2020

When you think about marketing planning and planning sessions, what do they look like? In a perfect world, you’re probably using well-established practices and templates from SiriusDecisions, Gartner or IDC, developed to move you and your team through various exercises and phases to create a well-defined pathway to sustained success.

20+ Best Reporting Tools (and How to Determine Which One is Right for Your Business)

Businesses are generating more data than ever. In many cases, it becomes siloed as different departments use different tools and nobody — including upper management — has access to the bigger picture. Reporting tools help solve these problems by connecting multiple data sources to allow businesses to discover hidden insights