Marketing Today: Storytelling Deconstructed – Hard Data Behind Emotive Creative

Photo: clockwise from top, Thornburgh, Jacobson, Border. This week’s “Marketing Today”was recorded live at the 2019 Incite Group Brand Marketing Summit  in San Francisco. The topic of this panel discussion was “Storytelling Deconstructed: The Hard Data Behind Emotive Creative.” I hosted the discussion that included Nathan Thornburgh, co-founder and CEO

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