Client Reporting: the Missing Link in the Evolution of Customer Success

As a marketing professional, your mission is to recruit clients, develop a plan to promote their goods and services, roll it out and watch the money roll in – for you and them. But as you often find out, there is a lot more nuance to a successful marketing campaign

Making Sense of Metrics: Reporting KPIs, Context and Actionable Intelligence for Customer Success

“Client reporting” is a core competency in marketing practices today in which marketers closely track their campaign results on behalf of clients and customers. According to Gartner, 69% of marketing leaders in 2016 expected the majority of their decisions to be driven by data by 2018. While the jury is

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