What is correlation?
What Is Correlation & How Is It Used In Marketing

What Is Correlation? Correlation is when there is a mutual relationship or connection between two or more things. In mathematical terms, correlation most often applies to the measurement of the relationship between two variables, X and Y.

TapClicks Partners with StackAdapt to Enable Native Advertising-Specific Metrics

Marketers can now aggregate native advertising-specific metrics into TapClicks. SAN JOSE, California, October 9, 2018 — TapClicks, the global SaaS leader in marketing analytics, reporting, orders, and workflow, is happy to announce the recent integration with StackAdapt. With this StackAdapt integration, marketers can now aggregate native advertising-specific metrics—including time-on-site and