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How to Conduct Keyword Research for Clients

Keyword Research

Keywords are one of the pillars of search engine optimization. It lays the basis for your on-page optimization, which can, in turn, affect how you reach out for link building. So when handling SEO for a client, you’ll need to begin with a thorough keyword strategy. Fortunately, doing keyword research for a client doesn’t much differ from doing research for…

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The Simple Guide to Understanding Your Customer Retention Rate

Customer-Retention

In the vast ocean of performance metrics available to business owners, one particular measurement is somewhat neglected when compared to more “obvious” indicators, like acquisition costs or raw sales. Retention rate, which is related to churn rate, is a curious creature that’s a little tough to calculate customer norms in retention because there’s no real industry standard for measuring it….

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Fueling Agency Growth with Data Visualization

Visual Analytics

Big data is a buzzword in the modern business landscape, and anyone from the smallest of enterprises to the biggest corporations will stand to benefit from having a foothold in data-driven methods and strategies. But while insights gathered from the use of data might be tremendously useful for business, it won’t necessarily be understood intuitively and the data is even…

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Press Releases


TapClicks Partners with StackAdapt to Enable Native Advertising-Specific Metrics

Marketers can now aggregate native advertising-specific metrics into TapClicks. SAN JOSE, California, October 9, 2018 — TapClicks, the global SaaS leader in marketing analytics, reporting, orders, and workflow, is happy to announce the recent integration with StackAdapt. With this StackAdapt integration, marketers can now aggregate native advertising-specific metrics—including time-on-site and content engagement rate—into TapClicks. StackAdapt is a pioneer in the…

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TapClicks Adds $10M Investment from Boathouse Capital

Company to Enhance A.I. and Machine Learning-Based Unified Marketing Intelligence and Workflow Management Solution SAN JOSE, Calif., and Wayne, PA., September 26, 2018 — TapClicks, the global SaaS leader in marketing analytics, reporting and workflow, today announced a $10 million investment from Boathouse Capital, a private equity firm with over $350 million under management. The funding will drive customer and…

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TapClicks Makes Inc. 5000 Fastest-Growing Private Companies List, 3rd Time in a Row

Ranking No. 821 With Three-Year Revenue Growth of 616 Percent San Jose, CA, August 29, 2018 (Newswire) –Inc. Magazine revealed that TapClicks is No. 821 on its 37th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment. Microsoft,…

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