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Blog Posts


4 Tips for Using Omnichannel Data

What is omnichannel? Omnichannel marketing is a concept of seamless, controlled user experience across the touchpoints of a customer journey. This experience happens across several or all available channels that are relevant to a buyer’s journey from awareness to purchase and repurchase. It refers to the way a prospect is attracted and moved to and through a marketing funnel. The…

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Top 6 Marketing Trends of 2020

Preparing for the Top Omnichannel Marketing Trends of 2020 (and beyond) 2020 is just around the corner, which, aside from the political firestorm we’ll find ourselves in, is a perfect opportunity to take stock of the trends that have shaped digital marketing over the last 20 or so years and what changes to expect in the coming years. When I…

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4 Things to Consider for your Google DSM Replacement

Google’s DoubleClick Sales Manager (DSM) is quickly approaching the sunset date of July 31st, 2019.  The time to search for a suitable replacement is now. The market is full of options, but not all order management systems (OMS) are created equal.  And not every choice will be the right choice for a growing business. For publishers, coming up to the…

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Press Releases


TapClicks Integrates with Adobe Experience Cloud to Improve Omnichannel Data Analytics, Campaign Performance

SAN JOSE, Calif. — November 20, 2019 — TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, today announced its integration with the Adobe Experience Cloud. With this integration, marketers will be able to blend performance data from the Adobe Experience Cloud with data from the hundreds of additional integrations provided by TapClicks to create a…

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TapClicks Wins “Best Marketing Performance Management Solution” in 2019 MarTech Breakthrough Awards

Martech Breakthrough Award

SAN JOSE, CALIFORNIA, Aug. 7, 2019 – TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, today announced that the TapClicks Marketing Operations Platform has been selected as the winner of the “Best Marketing Performance Management Solution” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the…

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TapClicks Acquires Marketing Intelligence Provider iSpionage

ispionage - Logo

TapClicks Adds Competitive Advertising, SEO and SEM Intelligence to Its Portfolio of MarTech Solutions  SAN JOSE, Calif.—July 10, 2019—TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, today announced it has acquired iSpionage, a Silicon Valley-based developer of SaaS-based competitive intelligence solutions for advertising, search marketing and SEO. The iSpionage acquisition follows a number of recent…

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