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Tips on How to Set a Marketing Budget

How to set a marketing budget

Setting and staying within the limits of a marketing budget can be one of the most difficult tasks of an marketing agency. It requires attention to detail, properly utilizing data, and smart marketing decisions. To set a budget that helps you get the most value out of marketing, experts offer the following tips. Base your budget on a percentage of…

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How to Calculate the Average

How to Calculate the average for Common Marketing KPIs

Let’s get mathematical. To calculate the average of anything, all you have to do is add up all of the numbers that you are including in your calculation. Then, you divide them by how many numbers there are. Finding the mean is just the sum divided by the count. While calculating the average is simple math, the average marketer doesn’t…

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What is a Correlation?

What is Data Correlation

The simple definition of a correlation is when there is a mutual relationship or connection between two things. In more mathematical terms, correlation measures the relationship between two variables, X and Y. This definition might work as a basic answer on a statistics test, but the real answer to this question for marketers involves understanding how finding correlations in marketing…

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Press Releases


TapClicks to Co-Sponsor the Matrix Media Sales Symposium

Matrix Solutions, an innovator and leader of media ad sales technology, announces TapClicks as co-sponsor of their upcoming Media Sales Symposium. The inaugural symposium, happening January 29-31, 2017 at the Loews Royal Pacific Resort in Orlando, Florida, will provide an exclusive forum for bringing together industry leaders, trailblazers, and decision makers to discuss the future of media ad sales. Key…

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TapClicks Nabs Former Epsilon and eBay Exec, Michael Lavoie as Senior Vice President of Customer Success

michael lavoie TapClicks

Michael Lavoie joins top Inc.500 fastest growing company to deliver long-term success with its large customer base SAN JOSE, CA–(Marketwired – August 25, 2016) – TapClicks, Inc., a leading marketing technology company that delivers a complete digital marketing operations platform including order processing, workflow management, reporting and analytics, today announced Michael Lavoie as their new SVP of Customer Success. As…

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TapClicks Makes the Top of Inc’s 35th Annual List of America’s Fastest-Growing Private Companies-the Inc. 5000

Inc. 5000 Top 100 marketing reporting dashboard tool software advertising campaign platform

         SAN FRANCISCO, CA–(Marketwired – August 18, 2016) – TapClicks Inc., a marketing technology company that delivers a complete digital marketing operations platform including order processing, workflow management, reporting and analytics, announced today Inc. magazine ranking TapClicks number 4 for marketing/advertising companies and number 87 overall on its 35th annual Inc. 5000, the most prestigious ranking of…

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