About Silverpop

IBM Marketing Cloud's behavioral marketing platform enables marketers to take action on customer behaviors in real time, deepen brand loyalty and deliver the perfect customer experience.

How to Connect to TapClicks

Connecting Silverpop to TapClicks is simple and straightforward.

Let's Get Started

  1. Simply select Silverpop service from the TapClicks "Manage services" Dashboard.
  2. Input Account Name, Client ID, Client Secret and Refresh Token of your Silverpop Account and click “Add Account”
  3. Select a specific Silverpop account and a client or end user with which to associate the account, and click “update”.
That’s it! Your tool is now connected and your data will flow into your dashboard! :)
Step A
IBM Silverpop reporting dashboard connector
Step B
IBM Silverpop marketing dashboard connection
Step C
marketing dashboard client connection
A
IBM Silverpop reporting dashboard connector
B
IBM Silverpop marketing dashboard connection
C
marketing dashboard client connection

Metrics Offered

  • Dashboard / Top Metrics
  • Campaign / Client View
  • Detailed Metrics
    • Domains
    • Link Clicks
  • Sent
  • Seeds
  • Suppressed
  • Inbox Monitoring Addresses
  • Hard Bounces
  • Soft Bounces
  • Unique Opens
  • Opens
  • Unique Clicks
  • Clicks
  • Unique Attachment Downloads
  • Attachment Downloads
  • Unique Clickstream Clicks
  • Clickstream Clicks
  • Unique Media Plays
  • Media Plays
  • Abuse Complaints
  • Change of Address Replies
  • Mail Block Replies
  • Mail Restriction Replies
  • Other Replies
  • Conversions
  • Conversion Amount
  • Unsubscribes
  • Unique Open Rate
  • Open Rate
  • Unique Click to Open Rate
  • Click to Open Rate
  • Unique CTR
  • CTR
  • Conversion Rate
  • Unsubscribe Rate
  • Forwarded Hard Bounces
  • Forwarded Soft Bounces
  • Forwarded Conversion Amount
  • Forwarded Clicks
  • Forwarded Unique Forwards
  • Forwarded Forwards
  • Forwarded Unique Conversions
  • Forwarded Conversions
  • Forwarded Unique Clickstream Clicks
  • Forwarded Clickstream Clicks
  • Forwarded Unique Clicks
  • Forwarded Clicks
  • Forwarded Unique Attachment Downloads
  • Forwarded Attachment Downloads
  • Forwarded Unique Media Plays
  • Forwarded Media Plays
  • Forwarded Unique Opens
  • Forwarded Opens
  • Forwarded Abuse Complaints
  • Forwarded Change of Address Replies
  • Forwarded Mail Restriction Replies
  • Forwarded Mail Block Replies
  • Forwarded Other Replies
  • Forwarded Suppressed
  • Subject Line
  • Mailing Name
  • Send Date
  • Sent
  • Hard Bounces
  • Soft Bounces
  • Unique Opens
  • Opens
  • Unique Clicks
  • Clicks
  • Conversions
  • Unsubscribes
  • Unique Open Rate
  • Open Rate
  • Unique Click to Open Rate
  • Click to Open Rate
  • Unique CTR
  • CTR
  • CTR
  • Unsubscribe Rate
  • Link Clicks
  • Mailing ID
  • Report ID
  • List Name
  • List ID
  • Seeds
  • Suppressed
  • Inbox Monitoring Addresses
  • Unique Attachment Downloads
  • Attachment Downloads
  • Unique Clickstream Clicks
  • Clickstream Clicks
  • Unique Media Plays
  • Media Plays
  • Abuse Complaints
  • Change of Address Replies
  • Mail Block Replies
  • Mail Restriction Replies
  • Other Replies
  • Conversion Amount
  • Forwarded Hard Bounces
  • Forwarded Soft Bounces
  • Forwarded Conversion Amount
  • Forwarded Clicks
  • Forwarded Unique Forwards
  • Forwarded Forwards
  • Forwarded Unique Conversions
  • Forwarded Conversions
  • Forwarded Unique Clickstream Clicks
  • Forwarded Clickstream Clicks
  • Forwarded Unique Clicks
  • Forwarded Clicks
  • Forwarded Unique Attachment Downloads
  • Forwarded Attachment Downloads
  • Forwarded Unique Media Plays
  • Forwarded Media Plays
  • Forwarded Unique Opens
  • Forwarded Opens
  • Forwarded Abuse Complaints
  • Forwarded Change of Address Replies
  • Forwarded Mail Restriction Replies
  • Forwarded Mail Block Replies
  • Forwarded Other Replies
  • Forwarded Suppressed
  • Domain
  • Sent
  • Bounces
  • Opens
  • Clicks
  • Conversions
  • Unsubscribes
  • Conversion Amount
  • Abuse Complaint Replies
  • Mail Block Replies
  • Mail Restriction Replies
  • Open Rate
  • Click to Open Rate
  • CTR
  • Conversion Rate
  • Unsubscribe Rate
  • Mailing ID
  • Report ID
  • List Name
  • List ID
  • Mailing Name
  • Send Date
  • Link Name
  • Link URL
  • HTML Clicks
  • WEB Clicks
  • TEXT Clicks
  • Total Clicks
  • Mailing ID
  • Report ID
  • List Name
  • List ID
  • Mailing Name
  • Send Date

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