High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| Bounced | Campaign |
| Campaign Type | Click Rate |
| ClickTale Slug | Clicks |
| Date | Delivery Rate |
| Emails Delivered | Emails Sent |
| Forward Opens | Forwards |
| Google Analytics Slug | Hard Bounces |
| Has Auto Footer | Has Auto Tweet |
| Has E-Commerce Tracking | Has FB Comments |
| Has HTML Click Tracking | Has Inline CSS |
| Has Open Tracking | Has Text Click Tracking |
| Industry Benchmark - Abuse Rate | Industry Benchmark - Bounce Rate |
| Industry Benchmark - Click Rate | Industry Benchmark - Open Rate |
| Industry Benchmark - Unopen Rate | Industry Benchmark - Unsubscribe Rate |
| Is Authenticated | Is Drag And Drop |
| Is Recipient List Active | Is Resendable |
| Link Clicks | Long Archive URL |
| Manage in Mailchimp | Open Rate |
| Parent Campaign ID | Preview |
| Preview Text | Recipient List Name |
| Send Time | Sender Email |
| Sender Name | Sent |
| Subject | Timezone |
| To Name | Total Orders |
| Total Revenue | Total Spent |
| Unique Clicks | Unique Opens |
| Unsubscribed | Use Conversation |
| Use Timewrap | Users Who Clicked |
| View Preview | Web ID |
| Bounced | Campaign |
| Campaign Type | Click Rate |
| ClickTale Slug | Clicks |
| Date | Delivery Rate |
| Emails Delivered | Emails Sent |
| Forward Opens | Forwards |
| Google Analytics Slug | Hard Bounces |
| Has Auto Footer | Has Auto Tweet |
| Has E-Commerce Tracking | Has FB Comments |
| Has HTML Click Tracking | Has Inline CSS |
| Has Open Tracking | Has Text Click Tracking |
| Industry Benchmark - Abuse Rate | Industry Benchmark - Bounce Rate |
| Industry Benchmark - Click Rate | Industry Benchmark - Open Rate |
| Industry Benchmark - Unopen Rate | Industry Benchmark - Unsubscribe Rate |
| Is Authenticated | Is Drag And Drop |
| Is Recipient List Active | Is Resendable |
| Link Clicks | Long Archive URL |
| Manage in Mailchimp | Open Rate |
| Parent Campaign ID | Preview |
| Preview Text | Recipient List Name |
| Send Time | Sender Email |
| Sender Name | Sent |
| Subject | Timezone |
| To Name | Total Orders |
| Total Revenue | Total Spent |
| Unique Clicks | Unique Opens |
| Unsubscribed | Use Conversation |
| Use Timewrap | Users Who Clicked |
| View Preview | Web ID |
| Abuse Rate | Abuse Reports |
| Abuse Reports Group A | Abuse Reports Group B |
| Address 1 | Address 2 |
| Archive URL | Auto Post to Facebook |
| Auto-Tweet | Automation Authentication |
| Automation Auto-Footer | Automation ClickTale Analytics Tracking |
| Automation Conversation | Automation E-commerce Tracking |
| Automation From Name | Automation Google Analytics Tracking |
| Automation HTML Click Tracking | Automation ID |
| Automation Inline CSS | Automation List Name |
| Automation Mailchimp Goal Tracking | Automation Match Type |
| Automation Open Tracking | Automation Opens |
| Automation Plain-Text Click Tracking | Automation Reply To Address |
| Automation Salesforce Campaign | Automation Saved Segment ID |
| Automation Segment Type | Automation To Name |
| Average Unsubscribe Rate | Average subscribe Rate |
| Beamer Address | Bounce Rate |
| Bounces | Bounces Group A |
| Bounces Group B | Campaign Authentication |
| Campaign Auto-Footer | Campaign Cancelable |
| Campaign ClickTale Analytics Tracking | Campaign Conversation |
| Campaign Count | Campaign Delivery Status |
| Campaign E-commerce Tracking | Campaign Folder ID |
| Campaign Folder Name | Campaign Google Analytics Tracking |
| Campaign HTML Click Tracking | Campaign ID |
| Campaign Inline CSS | Campaign Last Send |
| Campaign List Name | Campaign Mailchimp Goal Tracking |
| Campaign Match Type | Campaign Open Tracking |
| Campaign Plain-Text Click Tracking | Campaign Preview Text |
| Campaign Reply To Address | Campaign Salesforce Campaign |
| Campaign Saved Segment ID | Campaign Segment Type |
| Campaign Status | Campaign Subject Line |
| Campaign To Name | Campaign Type |
| Campaign Web ID | Campaigns |
| Capsule Tracking | City |
| Cleaned | Cleaned Count Since Send |
| Click Rate | Clicks |
| Combination ID | Combinations Recipients |
| Company | Constrain RSS Images |
| Content Description Combinations | Content Descriptions |
| Content Type | Country |
| Create Time | Created Date |
| Currency Code | Date Created |
| Delivered Emails | Delivery Rate |
| Delivery Status Enabled | Double Opt-in |
| Drag And Drop Campaign | Email Type Option |
| Emails Canceled | Emails Sent |
| Facebook Comments | Facebook Likes |
| Folder ID | Forward Opens |
| Forward Opens Group A | Forward Opens Group B |
| Forwards Group A | Forwards Group B |
| Friday | From Email |
| From Name Combinations | From Name Group A |
| From Name Group B | From Names |
| Hard Bounce Rate | Hard Bounces |
| Has Welcome | Industry Abuse Rate |
| Industry Bounce Rate | Industry Click Rate |
| Industry Open Rate | Industry Type |
| Industry Unopen Rate | Industry Unsubscribed Rate |
| Language | Last Click |
| Last Open | Last Open Group A |
| Last Open Group B | Last Unsubscribe Date |
| Last subscribe Date | List Average Click Rate |
| List Average Open Rate | List Average Subscription Rate |
| List Average Unsubscription Rate | List From Name |
| List ID | List Rating |
| List Status | List Web ID |
| Long Archive URL | Marketing Permissions |
| Member Count | Member Count Since Send |
| Merge Field Count | Modules |
| Monday | Monthly Sending Day |
| Needs Block Refresh | Notify on Subscribe |
| Notify on Unsubscribe | Open Rate |
| Opens | Opens Group A |
| Opens Group B | Parent Campaign ID |
| Permission Reminder | Phone |
| Pick Winner | Prebuilt Segment Id |
| RSS Feed URL | RSS Frequency |
| RSS Last Send | RSS Last Send Date |
| Recipient Clicks | Recipient Clicks Group A |
| Recipient Clicks Group B | Recipient Count |
| Recipient Likes | Reply Email Group A |
| Reply Email Group B | Reply To Addresses |
| Reply To Combinations | Report Password |
| Report URL | Resendable |
| Runtime | Salesforce Note |
| Salesforce Tracking | Sate |
| Saturday | Segment Text |
| Send Days | Send Time Combinations |
| Send Time Group A | Send Time Group B |
| Send Time Winner | Send Times |
| Sending Hour | Social Card Campaign Description |
| Social Card Image URL | Social Card Title |
| Soft Bounce Rate | Soft Bounces |
| Split Size | Split Test |
| Start Date | Status |
| Store ID | Subject |
| Subject Line Combinations | Subject Line Group A |
| Subject Line Group B | Subject Lines |
| Sunday | Syntax Errors |
| Target subscribe Rate | Template ID |
| Test Size | Thursday |
| Timewarp Send | Total Bounces |
| Total Clicks | Total Contacts |
| Total Forwards | Total Opens |
| Total Orders | Total Revenue |
| Total Spent | Tuesday |
| Unique Clicks | Unique Likes |
| Unique Opens | Unique Opens Group A |
| Unique Opens Group B | Unique Subscriber Clicks |
| Unsubscribe Count | Unsubscribe Count Since Send |
| Unsubscribed | Unsubscribed Rate |
| Unsubscribes Group A | Unsubscribes Group B |
| Use Archive Bar | Visibility |
| Wait Time | Wait Units |
| Wednesday | Weekly Sending Day |
| Winning Campaign ID | Winning Combination ID |
| Winning Criteria | Workflow Emails |
| Workflow Title | Workflow Type |
| Zip | subscribe URL Short |
| subscribe URl Long |
| Address 1 | Address 2 |
| Average Unsubscribe Rate | Average subscribe Rate |
| Beamer Address | Campaign Last Send |
| Campaigns | City |
| Cleaned | Cleaned Count Since Send |
| Click Rate | Company |
| Country | Date Created |
| Double Opt-in | Email Type Option |
| From Email | Has Welcome |
| Language | Last Unsubscribe Date |
| Last subscribe Date | List From Name |
| List ID | List Rating |
| List Web ID | Marketing Permissions |
| Member Count | Member Count Since Send |
| Merge Field Count | Modules |
| Notify on Subscribe | Notify on Unsubscribe |
| Open Rate | Permission Reminder |
| Phone | Sate |
| Subject | Target subscribe Rate |
| Total Contacts | Unsubscribe Count Since Send |
| Unsubscribed | Use Archive Bar |
| Visibility | Zip |
| subscribe URL Short | subscribe URl Long |
| Automation Authentication | Automation Auto-Footer |
| Automation ClickTale Analytics Tracking | Automation Conversation |
| Automation E-commerce Tracking | Automation From Name |
| Automation Google Analytics Tracking | Automation HTML Click Tracking |
| Automation ID | Automation Inline CSS |
| Automation List Name | Automation Mailchimp Goal Tracking |
| Automation Match Type | Automation Open Tracking |
| Automation Plain-Text Click Tracking | Automation Reply To Address |
| Automation Salesforce Campaign | Automation Saved Segment ID |
| Automation Segment Type | Automation To Name |
| Click Rate | Created Date |
| Emails Sent | List ID |
| List Status | Open Rate |
| Opens | Runtime |
| Salesforce Note | Send Days |
| Start Date | Status |
| Store ID | Total Clicks |
| Unique Opens | Unique Subscriber Clicks |
| Workflow Emails | Workflow Title |
| Workflow Type |
| Abuse Rate | Abuse Reports |
| Abuse Reports Group A | Abuse Reports Group B |
| Archive URL | Auto Post to Facebook |
| Auto-Tweet | Automation Opens |
| Bounce Rate | Bounces Group A |
| Bounces Group B | Campaign Authentication |
| Campaign Auto-Footer | Campaign Cancelable |
| Campaign ClickTale Analytics Tracking | Campaign Conversation |
| Campaign Count | Campaign Delivery Status |
| Campaign E-commerce Tracking | Campaign Folder ID |
| Campaign Folder Name | Campaign Google Analytics Tracking |
| Campaign HTML Click Tracking | Campaign ID |
| Campaign Inline CSS | Campaign List Name |
| Campaign Mailchimp Goal Tracking | Campaign Match Type |
| Campaign Open Tracking | Campaign Plain-Text Click Tracking |
| Campaign Preview Text | Campaign Reply To Address |
| Campaign Salesforce Campaign | Campaign Saved Segment ID |
| Campaign Segment Type | Campaign Status |
| Campaign Subject Line | Campaign To Name |
| Campaign Type | Campaign Web ID |
| Capsule Tracking | Click Rate |
| Combination ID | Combinations Recipients |
| Constrain RSS Images | Content Description Combinations |
| Content Descriptions | Content Type |
| Create Time | Currency Code |
| Delivered Emails | Delivery Rate |
| Delivery Status Enabled | Drag And Drop Campaign |
| Emails Canceled | Emails Sent |
| Facebook Comments | Facebook Likes |
| Folder ID | Forward Opens |
| Forward Opens Group A | Forward Opens Group B |
| Forwards Group A | Forwards Group B |
| Friday | From Name Combinations |
| From Name Group A | From Name Group B |
| From Names | Hard Bounce Rate |
| Hard Bounces | Industry Abuse Rate |
| Industry Bounce Rate | Industry Click Rate |
| Industry Open Rate | Industry Type |
| Industry Unopen Rate | Industry Unsubscribed Rate |
| Last Click | Last Open |
| Last Open Group A | Last Open Group B |
| List Average Click Rate | List Average Open Rate |
| List Average Subscription Rate | List Average Unsubscription Rate |
| List ID | List Status |
| Long Archive URL | Monday |
| Monthly Sending Day | Needs Block Refresh |
| Open Rate | Opens Group A |
| Opens Group B | Parent Campaign ID |
| Pick Winner | Prebuilt Segment Id |
| RSS Feed URL | RSS Frequency |
| RSS Last Send | RSS Last Send Date |
| Recipient Clicks Group A | Recipient Clicks Group B |
| Recipient Count | Recipient Likes |
| Reply Email Group A | Reply Email Group B |
| Reply To Addresses | Reply To Combinations |
| Report Password | Report URL |
| Resendable | Salesforce Tracking |
| Saturday | Segment Text |
| Send Time Combinations | Send Time Group A |
| Send Time Group B | Send Time Winner |
| Send Times | Sending Hour |
| Social Card Campaign Description | Social Card Image URL |
| Social Card Title | Soft Bounce Rate |
| Soft Bounces | Split Size |
| Split Test | Subject Line Combinations |
| Subject Line Group A | Subject Line Group B |
| Subject Lines | Sunday |
| Syntax Errors | Template ID |
| Test Size | Thursday |
| Timewarp Send | Total Bounces |
| Total Clicks | Total Forwards |
| Total Opens | Total Orders |
| Total Revenue | Total Spent |
| Tuesday | Unique Clicks |
| Unique Likes | Unique Opens |
| Unique Opens Group A | Unique Opens Group B |
| Unique Subscriber Clicks | Unsubscribe Count |
| Unsubscribed Rate | Unsubscribes Group A |
| Unsubscribes Group B | Wait Time |
| Wait Units | Wednesday |
| Weekly Sending Day | Winning Campaign ID |
| Winning Combination ID | Winning Criteria |
| Emails Sent | Recipient Clicks |
| Unique Opens |
| Bounces | Clicks |
| Last Click | Last Open |
| Opens | Unique Clicks |
| Unique Opens |
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