Google Analytics
Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| % New Sessions | Abandon Rate |
| Abandons | Ad Clicks |
| Ad Content | Ad Cost |
| AdSense Ad Clicks | AdSense Ad Revenue |
| AdSense Ad Units Viewed | AdSense Ads Viewed |
| AdSense CTR | AdSense Exits |
| AdSense Page Impressions | AdSense eCPM |
| Adsense Ad Clicks | Adsense Ad Revenue |
| Adsense Ad Units Viewed | Adsense Exits |
| Adsense Page Impressions | Analytics Campaign |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View ID | Analytics View Timezone |
| Average Order Value | Avg. Session Duration |
| Avg. Time on Page | Avg. Unique Views |
| Avg. Value | Bounce Rate |
| Bounces | Browser |
| CPC | CPM |
| CTR | Campaign Name |
| City | Client Name |
| Completions | Content Group ID |
| Conversion Rate | Cost Per Conversion |
| Cost Per Goal Conversion | Cost Per Transaction |
| Country | Date |
| Default Channel Grouping | Device Category |
| E-commerce Conversion Rate | E-commerce Item Quantity |
| E-commerce Per Session Value | E-commerce Revenue |
| E-commerce Transactions | E-commerce Unique Purchases |
| Entrance Rate | Entrances |
| Event Action | Event Category |
| Event Label | Event Value |
| Events / Sessions with Event | Exit Page |
| Exits | Flex Mapping Key |
| Flex Mapping Name | Goal Abandon Rate |
| Goal Completion Location | Goal Completions |
| Goal Conversion Rate | Goal ID |
| Goal Name | Goal Starts |
| Goal Type | Goal Value |
| Goal Value Per Visit | Goal Value per Session |
| Goal Value per Visit | Google Ads AdGroup ID |
| Google Ads Campaign ID | Hostname |
| Impressions | Keyword |
| Landing Page | Landing Page Group |
| Medium | Metro |
| Mobile Device Info | New Users |
| Page Group | Page Path |
| Page Title | Pages / Session |
| Pageviews | Previous Page Group |
| Product | Product Revenue |
| Product SKU | Quantity |
| Region | Revenue |
| Screen Views | Screen Views per Session |
| Sessions | Sessions with Event |
| Shipping | Social Interaction Network |
| Source | Source/Medium |
| Starts | Tax |
| Total Events | Transaction ID |
| Transactions | Unique Events |
| Unique Pageviews | Unique Purchases |
| User Type | Users |
| Value | View in Google Analytics |
| % New Sessions | Ad Content |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Avg. Session Duration |
| Bounce Rate | Bounces |
| Campaign Name | Client Name |
| Date | Flex Mapping Name |
| Goal Completions | Goal Conversion Rate |
| Goal Value | New Users |
| Pages / Session | Pageviews |
| Sessions |
| % New Sessions | AdSense CTR |
| AdSense eCPM | Adsense Ad Clicks |
| Adsense Ad Revenue | Adsense Ad Units Viewed |
| Adsense Exits | Adsense Page Impressions |
| Analytics Campaign | Analytics Property |
| Analytics Property ID | Analytics View |
| Analytics View Currency | Analytics View Timezone |
| Average Order Value | Avg. Session Duration |
| Bounce Rate | Bounces |
| Campaign Name | Client Name |
| Date | E-commerce Conversion Rate |
| E-commerce Item Quantity | E-commerce Per Session Value |
| E-commerce Revenue | E-commerce Transactions |
| E-commerce Unique Purchases | Flex Mapping Name |
| Goal Abandon Rate | Goal Completions |
| Goal Conversion Rate | Goal Starts |
| Goal Value | Goal Value per Visit |
| New Users | Pages / Session |
| Pageviews | Screen Views |
| Screen Views per Session | Sessions |
| Unique Pageviews | Users |
| % New Sessions | Analytics Property |
| Analytics Property ID | Analytics View |
| Analytics View Currency | Analytics View Timezone |
| Avg. Session Duration | Avg. Unique Views |
| Bounce Rate | Bounces |
| Campaign Name | Client Name |
| Content Group ID | Date |
| Flex Mapping Name | Goal Completions |
| Goal Conversion Rate | Goal Value |
| Landing Page Group | New Users |
| Page Group | Pages / Session |
| Pageviews | Previous Page Group |
| Sessions |
| % New Sessions | Analytics Property |
| Analytics Property ID | Analytics View |
| Analytics View Currency | Analytics View Timezone |
| Avg. Session Duration | Bounce Rate |
| Bounces | Campaign Name |
| Client Name | Date |
| Default Channel Grouping | Device Category |
| Flex Mapping Name | Goal Completions |
| Goal Conversion Rate | Goal Value |
| Medium | New Users |
| Pages / Session | Pageviews |
| Sessions | Source |
| Source/Medium | Unique Pageviews |
| % New Sessions | Analytics Property |
| Analytics Property ID | Analytics View |
| Analytics View Currency | Analytics View Timezone |
| Avg. Session Duration | Avg. Time on Page |
| Avg. Value | Bounce Rate |
| Bounces | Campaign Name |
| Client Name | Date |
| Entrances | Event Action |
| Event Category | Event Label |
| Event Value | Events / Sessions with Event |
| Exits | Flex Mapping Name |
| New Users | Pages / Session |
| Pageviews | Screen Views |
| Sessions | Sessions with Event |
| Total Events | Users |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Avg. Value |
| Browser | Campaign Name |
| Client Name | Date |
| Device Category | Event Action |
| Event Category | Event Label |
| Event Value | Events / Sessions with Event |
| Flex Mapping Name | Mobile Device Info |
| Sessions with Event | Total Events |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Avg. Session Duration |
| Bounces | Campaign Name |
| Client Name | Date |
| Event Action | Event Category |
| Event Label | Event Value |
| Flex Mapping Name | Medium |
| New Users | Page Path |
| Pageviews | Sessions |
| Sessions with Event | Source |
| Total Events | Unique Events |
| Users |
| % New Sessions | Analytics Property |
| Analytics Property ID | Analytics View |
| Analytics View Currency | Analytics View Timezone |
| Average Order Value | Avg. Session Duration |
| Bounce Rate | Campaign Name |
| City | Client Name |
| Country | Date |
| E-commerce Item Quantity | E-commerce Revenue |
| E-commerce Transactions | E-commerce Unique Purchases |
| Flex Mapping Name | Goal Completions |
| Goal Conversion Rate | Goal Starts |
| Goal Value | Goal Value Per Visit |
| Metro | New Users |
| Pages / Session | Pageviews |
| Region | Sessions |
| Unique Pageviews | Users |
| % New Sessions | Analytics Property |
| Analytics Property ID | Analytics View |
| Analytics View Currency | Analytics View Timezone |
| Avg. Session Duration | Bounce Rate |
| Bounces | Campaign Name |
| City | Client Name |
| Country | Date |
| Flex Mapping Name | Goal Completions |
| Goal Conversion Rate | Goal Starts |
| Goal Value | Goal Value Per Visit |
| Medium | Metro |
| New Users | Pages / Session |
| Pageviews | Region |
| Sessions | Source |
| Abandon Rate | Abandons |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Campaign Name |
| Client Name | Completions |
| Conversion Rate | Date |
| Default Channel Grouping | Flex Mapping Name |
| Goal ID | Goal Name |
| Goal Type | Goal Value per Session |
| Medium | Sessions |
| Source | Starts |
| Value |
| Abandon Rate | Abandons |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Campaign Name |
| Client Name | Completions |
| Conversion Rate | Date |
| Flex Mapping Name | Goal ID |
| Goal Name | Goal Type |
| Goal Value per Session | New Users |
| Sessions | Starts |
| Unique Pageviews | Users |
| Value |
| Abandon Rate | Abandons |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Campaign Name |
| Client Name | Completions |
| Conversion Rate | Date |
| Flex Mapping Name | Goal Completion Location |
| Goal ID | Goal Name |
| Goal Type | Goal Value per Session |
| Sessions | Starts |
| Value |
| Ad Clicks | Ad Cost |
| Analytics Campaign | Analytics Property |
| Analytics Property ID | Analytics View |
| Analytics View Currency | Analytics View Timezone |
| CPC | CPM |
| CTR | Campaign Name |
| Client Name | Cost Per Conversion |
| Cost Per Goal Conversion | Cost Per Transaction |
| Date | Flex Mapping Name |
| Google Ads AdGroup ID | Google Ads Campaign ID |
| Impressions |
| % New Sessions | Analytics Property |
| Analytics Property ID | Analytics View |
| Analytics View Currency | Analytics View Timezone |
| Avg. Session Duration | Bounce Rate |
| Bounces | Campaign Name |
| Client Name | Date |
| Default Channel Grouping | Flex Mapping Name |
| Goal Completions | Goal Conversion Rate |
| Goal Value | Keyword |
| Medium | New Users |
| Pages / Session | Pageviews |
| Sessions | Unique Pageviews |
| Users |
| % New Sessions | Analytics Property |
| Analytics Property ID | Analytics View |
| Analytics View Currency | Analytics View Timezone |
| Avg. Session Duration | Bounce Rate |
| Bounces | Campaign Name |
| Client Name | Date |
| Flex Mapping Name | Goal Completions |
| Goal Conversion Rate | Goal Value |
| Keyword | New Users |
| Pages / Session | Pageviews |
| Sessions | Unique Pageviews |
| Users |
| % New Sessions | AdSense CTR |
| AdSense eCPM | Adsense Ad Clicks |
| Adsense Ad Revenue | Adsense Ad Units Viewed |
| Adsense Exits | Adsense Page Impressions |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Average Order Value |
| Avg. Session Duration | Bounce Rate |
| Bounces | Campaign Name |
| Client Name | Date |
| E-commerce Conversion Rate | E-commerce Item Quantity |
| E-commerce Per Session Value | E-commerce Revenue |
| E-commerce Transactions | E-commerce Unique Purchases |
| Entrance Rate | Entrances |
| Exit Page | Exits |
| Flex Mapping Name | Goal Abandon Rate |
| Goal Completions | Goal Conversion Rate |
| Goal Starts | Goal Value |
| Goal Value per Visit | Hostname |
| Landing Page | New Users |
| Page Path | Page Title |
| Pages / Session | Pageviews |
| Screen Views | Screen Views per Session |
| Sessions | Unique Pageviews |
| Users |
| % New Sessions | Analytics Property |
| Analytics Property ID | Analytics View |
| Analytics View Currency | Analytics View Timezone |
| Avg. Session Duration | Avg. Time on Page |
| Bounce Rate | Bounces |
| Campaign Name | Client Name |
| Date | Entrances |
| Exits | Flex Mapping Name |
| Hostname | Medium |
| New Users | Page Path |
| Page Title | Pages / Session |
| Pageviews | Screen Views |
| Sessions | Source |
| Unique Pageviews | Users |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Campaign Name |
| Client Name | Date |
| Flex Mapping Name | New Users |
| Product | Product Revenue |
| Product SKU | Quantity |
| Sessions | Transaction ID |
| Unique Pageviews | Unique Purchases |
| Users |
| % New Sessions | Analytics Property |
| Analytics Property ID | Analytics View |
| Analytics View Currency | Analytics View Timezone |
| Average Order Value | Avg. Session Duration |
| Bounce Rate | Campaign Name |
| Client Name | Date |
| Default Channel Grouping | E-commerce Conversion Rate |
| E-commerce Item Quantity | E-commerce Per Session Value |
| E-commerce Revenue | E-commerce Transactions |
| E-commerce Unique Purchases | Flex Mapping Name |
| Goal Abandon Rate | Goal Completions |
| Goal Conversion Rate | Goal Starts |
| Goal Value | Goal Value Per Visit |
| Medium | New Users |
| Pages / Session | Pageviews |
| Screen Views | Screen Views per Session |
| Sessions | Source |
| Unique Pageviews | Users |
| Analytics Property | Analytics Property ID |
| Analytics View | Analytics View Currency |
| Analytics View Timezone | Campaign Name |
| Client Name | Date |
| Flex Mapping Name | New Users |
| Revenue | Sessions |
| Shipping | Tax |
| Transaction ID | Transactions |
| Unique Pageviews | Users |
| % New Sessions | Analytics Property |
| Analytics Property ID | Analytics View |
| Analytics View Currency | Analytics View Timezone |
| Avg. Session Duration | Avg. Time on Page |
| Bounce Rate | Bounces |
| Campaign Name | Client Name |
| Date | Entrances |
| Exits | Flex Mapping Name |
| Pages / Session | Pageviews |
| Screen Views | Sessions |
| User Type | Users |
| % New Sessions | AdSense Ad Clicks |
| AdSense Ad Revenue | AdSense Ad Units Viewed |
| AdSense Ads Viewed | AdSense CTR |
| AdSense Exits | AdSense Page Impressions |
| AdSense eCPM | Analytics Property |
| Analytics Property ID | Analytics View |
| Analytics View Currency | Analytics View ID |
| Analytics View Timezone | Average Order Value |
| Avg. Session Duration | Bounce Rate |
| Campaign Name | Date |
| E-commerce Conversion Rate | E-commerce Item Quantity |
| E-commerce Per Session Value | E-commerce Revenue |
| E-commerce Transactions | E-commerce Unique Purchases |
| Flex Mapping Key | Flex Mapping Name |
| Goal Abandon Rate | Goal Completions |
| Goal Conversion Rate | Goal Starts |
| Goal Value | Goal Value Per Visit |
| New Users | Pages / Session |
| Pageviews | Screen Views |
| Screen Views per Session | Sessions |
| Unique Pageviews | Users |
| View in Google Analytics |
| % Exit | % New Sessions |
| % Search Exits | % Search Refinements |
| % Sessions with Search | Abandoned Funnels |
| Actions Per Social Session | Ad Content |
| Ad Search Query | AdSense Ad Units |
| AdSense Ads Clicked | AdSense CTR |
| AdSense Coverage | AdSense Exits |
| AdSense Impressions | AdSense Page Impressions |
| AdSense Revenue | AdSense Viewable Impression % |
| AdSense eCPM | AdWords Ad Content Path [MCF] |
| AdWords Ad Content [MCF] | AdWords Ad Distribution Network |
| AdWords Ad Format | AdWords Ad Group |
| AdWords Ad Group ID Path [MCF] | AdWords Ad Group Path [MCF] |
| AdWords Ad Group [MCF] | AdWords Ad Network Type [MCF] |
| AdWords Campaign ID Path [MCF] | AdWords Campaign Path [MCF] |
| AdWords Campaign [MCF] | AdWords Creative ID Path [MCF] |
| AdWords Criteria ID Path [MCF] | AdWords Customer ID Path [MCF] |
| AdWords Destination URL Path [MCF] | AdWords Destination URL [MCF] |
| AdWords Display URL Path [MCF] | AdWords Display URL [MCF] |
| AdWords Keyword Path [MCF] | AdWords Keyword [MCF] |
| AdWords Match Type [MCF] | AdWords Matched Search Query Path [MCF] |
| AdWords Matched Search Query [MCF] | AdWords Placement Domain Path [MCF] |
| AdWords Placement Domain [MCF] | AdWords Placement Type [MCF] |
| AdWords Placement URL Path [MCF] | AdWords Placement URL [MCF] |
| AdWords Targeting Type [MCF] | Affiliation |
| Affinity Category (reach) | Age |
| App Name | App Version |
| Assisted Conversions [MCF] | Assisted Value [MCF] |
| Avg. Document Content Loaded Time (sec) | Avg. Document Interactive Time (sec) |
| Avg. Domain Lookup Time (sec) | Avg. Order Value |
| Avg. Page Download Time (sec) | Avg. Page Load Time (sec) |
| Avg. Price | Avg. QTY |
| Avg. Redirection Time (sec) | Avg. Search Depth |
| Avg. Search Result Views | Avg. Server Connection Time (sec) |
| Avg. Server Response Time (sec) | Avg. Session Duration |
| Avg. Time on Page | Avg. Time on Screen |
| Avg. Value | Basic Channel Grouping [MCF] |
| Bounce Rate | Bounces |
| Browser | Browser Version |
| Buy-to-Detail Rate | CPC |
| CPM | CTR |
| Campaign Name [MCF] | Campaign Path [MCF] |
| Campaigns | Cart-to-Detail Rate |
| Channel Grouping | Checkout Options |
| City | Clicks |
| Continent | Conversion Date [MCF] |
| Conversion Goal Number [MCF] | Conversion Type [MCF] |
| Cost | Cost per Conversion |
| Cost per Goal Conversion | Cost per Transaction |
| Count of Sessions | Country |
| DOM Latency Metrics Sample | Data Source |
| Date | Days Since Last Session |
| Days to Transaction | Device Category |
| Document Content Loaded Time (ms) | Document Interactive Time (ms) |
| Domain Lookup Time (ms) | Ecommerce Conversion Rate |
| Entrances | Entrances / Pageviews |
| Event Action | Event Category |
| Event Label | Event Value |
| Events / Session with Event | Exit Page |
| Exit Screen | Exits |
| First Impression Conversions [MCF] | First Impression Value [MCF] |
| First Interaction Conversions [MCF] | First Interaction Value [MCF] |
| Flash Version | Full Referrer |
| Gender | Goal Completion Location |
| Goal Completions | Goal Conversion Rate |
| Goal Starts | Goal Value |
| Hits | HostName |
| Impressions | In-Market Segment |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Creative | Internal Promotion ID |
| Internal Promotion Name | Internal Promotion Position |
| Internal Promotion Views | Java Support |
| Keyword | Keyword Path [MCF] |
| Keyword [MCF] | Landing Page Path |
| Landing Screen | Language |
| Last Interaction Conversions [MCF] | Last Interaction Value [MCF] |
| Local Product Refund Amount | Local Product Revenue |
| Local Refund Amount | Local Revenue |
| Local Shipping | Local Tax |
| Medium | Medium Path [MCF] |
| Medium [MCF] | Metro |
| Mobile Device Branding | Mobile Device Info |
| Mobile Device Marketing Name | Mobile Device Model |
| Mobile Input Selector | Network Domain |
| Network Location | New Users |
| Number of Sessions per User | Operating System |
| Operating System Version | Order Coupon Code |
| Organic Searches | Other Category |
| Page | Page Depth |
| Page Download Time (ms) | Page Load Sample |
| Page Load Time (ms) | Page Title |
| Page Value | Page path level 1 |
| Page path level 2 | Page path level 3 |
| Page path level 4 | Pages / Session |
| Pageviews | Path Length In Interactions(Histogram) [MCF] |
| Per Search Goal Value | Per Session Goal Value |
| Per Session Value | Previous Page Path |
| Product Adds To Cart | Product Brand |
| Product Category | Product Category (Enhanced Ecommerce) |
| Product Checkouts | Product Coupon Code |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Name |
| Product List Position | Product List Views |
| Product Name | Product Refund Amount |
| Product Refunds | Product Removes From Cart |
| Product Revenue | Product Revenue per Purchase |
| Product SKU | Product Variant |
| Quantity | Quantity Added To Cart |
| Quantity Checked Out | Quantity Refunded |
| Quantity Removed From Cart | ROAS |
| RPC | Redirection Time (ms) |
| Referral Path | Refined Keyword |
| Refund Amount | Refunds |
| Region | Results Pageviews |
| Revenue | Revenue per User |
| Screen Colors | Screen Depth |
| Screen Name | Screen Resolution |
| Screen Views | Screens / Session |
| Search Depth | Search Destination Page |
| Search Duration | Search Exits |
| Search Refinements | Search Term |
| Search Used | Second Page |
| Server Connection Time (ms) | Server Response Time (ms) |
| Session Duration | Sessions |
| Sessions to Transaction | Sessions with Event |
| Sessions with Search | Shipping |
| Shopping Stage | Site Search Category |
| Site Search Goal Conversion Rate | Social Actions |
| Social Network | Social Source Referral |
| Source | Source / Medium |
| Source / Medium Path [MCF] | Source / Medium [MCF] |
| Source Path [MCF] | Source Property Display Name |
| Source [MCF] | Speed Metrics Sample |
| Sub Continent | Tax |
| Time Lag In Days(Histogram) [MCF] | Time after Search |
| Time on Page | Time on Screen |
| Total Abandonment Rate | Total Conversion Value [MCF] |
| Total Conversions [MCF] | Total Events |
| Total Unique Searches | Total Value |
| Transaction ID | Transactions |
| Transactions per User | Unique Events |
| Unique Pageviews | Unique Purchases |
| Unique Screen Views | Unique Social Actions |
| User Defined Value | User Type |
| Users | impression Assisted Conversions [MCF] |
| impression Assisted Value [MCF] |
| % Exit | % New Sessions |
| % Search Exits | % Search Refinements |
| % Sessions with Search | Abandoned Funnels |
| Actions Per Social Session | Ad Content |
| AdSense Ad Units | AdSense Ads Clicked |
| AdSense CTR | AdSense Coverage |
| AdSense Exits | AdSense Impressions |
| AdSense Page Impressions | AdSense Revenue |
| AdSense Viewable Impression % | AdSense eCPM |
| AdWords Ad Distribution Network | AdWords Ad Format |
| AdWords Ad Group | Affiliation |
| Affinity Category (reach) | Age |
| App Name | App Version |
| Avg. Document Content Loaded Time (sec) | Avg. Document Interactive Time (sec) |
| Avg. Domain Lookup Time (sec) | Avg. Order Value |
| Avg. Page Download Time (sec) | Avg. Page Load Time (sec) |
| Avg. Price | Avg. QTY |
| Avg. Redirection Time (sec) | Avg. Search Depth |
| Avg. Search Result Views | Avg. Server Connection Time (sec) |
| Avg. Server Response Time (sec) | Avg. Session Duration |
| Avg. Time on Page | Avg. Time on Screen |
| Avg. Value | Bounce Rate |
| Bounces | Browser |
| Browser Version | Buy-to-Detail Rate |
| CPC | CPM |
| CTR | Campaigns |
| Cart-to-Detail Rate | Channel Grouping |
| Checkout Options | City |
| Clicks | Continent |
| Cost | Cost per Conversion |
| Cost per Goal Conversion | Cost per Transaction |
| Count of Sessions | Country |
| DOM Latency Metrics Sample | Data Source |
| Date | Days Since Last Session |
| Days to Transaction | Device Category |
| Document Content Loaded Time (ms) | Document Interactive Time (ms) |
| Domain Lookup Time (ms) | Ecommerce Conversion Rate |
| Entrances | Entrances / Pageviews |
| Event Action | Event Category |
| Event Label | Event Value |
| Events / Session with Event | Exit Page |
| Exit Screen | Exits |
| Flash Version | Full Referrer |
| Gender | Goal Completions |
| Goal Conversion Rate | Goal Starts |
| Goal Value | Hits |
| HostName | Impressions |
| In-Market Segment | Internal Promotion CTR |
| Internal Promotion Clicks | Internal Promotion Creative |
| Internal Promotion ID | Internal Promotion Name |
| Internal Promotion Position | Internal Promotion Views |
| Java Support | Keyword |
| Landing Page Path | Landing Screen |
| Language | Local Product Refund Amount |
| Local Product Revenue | Local Refund Amount |
| Local Revenue | Local Shipping |
| Local Tax | Medium |
| Metro | Mobile Device Branding |
| Mobile Device Info | Mobile Device Marketing Name |
| Mobile Device Model | Mobile Input Selector |
| Network Domain | Network Location |
| New Users | Number of Sessions per User |
| Operating System | Operating System Version |
| Order Coupon Code | Organic Searches |
| Other Category | Page |
| Page Depth | Page Download Time (ms) |
| Page Load Sample | Page Load Time (ms) |
| Page Title | Page Value |
| Page path level 1 | Page path level 2 |
| Page path level 3 | Page path level 4 |
| Pages / Session | Pageviews |
| Per Search Goal Value | Per Session Goal Value |
| Per Session Value | Previous Page Path |
| Product Adds To Cart | Product Category |
| Product Checkouts | Product Detail Views |
| Product List CTR | Product List Clicks |
| Product List Views | Product Name |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue |
| Product Revenue per Purchase | Product SKU |
| Quantity | Quantity Added To Cart |
| Quantity Checked Out | Quantity Refunded |
| Quantity Removed From Cart | ROAS |
| RPC | Redirection Time (ms) |
| Referral Path | Refined Keyword |
| Refund Amount | Refunds |
| Region | Results Pageviews |
| Revenue | Revenue per User |
| Screen Colors | Screen Depth |
| Screen Name | Screen Resolution |
| Screen Views | Screens / Session |
| Search Depth | Search Destination Page |
| Search Duration | Search Exits |
| Search Refinements | Search Term |
| Search Used | Second Page |
| Server Connection Time (ms) | Server Response Time (ms) |
| Session Duration | Sessions |
| Sessions to Transaction | Sessions with Event |
| Sessions with Search | Shipping |
| Shopping Stage | Site Search Category |
| Site Search Goal Conversion Rate | Social Actions |
| Social Network | Social Source Referral |
| Source | Source / Medium |
| Source Property Display Name | Speed Metrics Sample |
| Sub Continent | Tax |
| Time after Search | Time on Page |
| Time on Screen | Total Abandonment Rate |
| Total Events | Total Unique Searches |
| Total Value | Transaction ID |
| Transactions | Transactions per User |
| Unique Events | Unique Pageviews |
| Unique Purchases | Unique Screen Views |
| Unique Social Actions | User Defined Value |
| User Type | Users |
| % Exit | % New Sessions |
| % Search Exits | % Search Refinements |
| % Sessions with Search | Abandoned Funnels |
| Actions Per Social Session | Ad Search Query |
| AdSense Ad Units | AdSense Ads Clicked |
| AdSense CTR | AdSense Coverage |
| AdSense Exits | AdSense Impressions |
| AdSense Page Impressions | AdSense Revenue |
| AdSense Viewable Impression % | AdSense eCPM |
| AdWords Ad Distribution Network | AdWords Ad Format |
| AdWords Ad Group | Affinity Category (reach) |
| Age | App Name |
| App Version | Avg. Order Value |
| Avg. Price | Avg. QTY |
| Avg. Search Depth | Avg. Search Result Views |
| Avg. Session Duration | Avg. Time on Page |
| Avg. Time on Screen | Avg. Value |
| Bounce Rate | Bounces |
| Browser | Browser Version |
| Buy-to-Detail Rate | Campaigns |
| Cart-to-Detail Rate | Channel Grouping |
| Checkout Options | City |
| Continent | Count of Sessions |
| Country | Data Source |
| Date | Days Since Last Session |
| Days to Transaction | Device Category |
| Ecommerce Conversion Rate | Entrances |
| Entrances / Pageviews | Event Value |
| Events / Session with Event | Exit Page |
| Exit Screen | Exits |
| Flash Version | Full Referrer |
| Gender | Goal Completions |
| Goal Conversion Rate | Goal Starts |
| Goal Value | Hits |
| HostName | In-Market Segment |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Creative | Internal Promotion ID |
| Internal Promotion Name | Internal Promotion Position |
| Internal Promotion Views | Java Support |
| Keyword | Landing Page Path |
| Landing Screen | Language |
| Medium | Metro |
| Mobile Device Branding | Mobile Device Info |
| Mobile Device Marketing Name | Mobile Device Model |
| Mobile Input Selector | Network Domain |
| Network Location | New Users |
| Number of Sessions per User | Operating System |
| Operating System Version | Order Coupon Code |
| Organic Searches | Other Category |
| Page | Page Depth |
| Page Value | Pages / Session |
| Pageviews | Per Search Goal Value |
| Per Session Goal Value | Per Session Value |
| Previous Page Path | Product Adds To Cart |
| Product Category | Product Checkouts |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Views |
| Product Name | Product Refund Amount |
| Product Refunds | Product Removes From Cart |
| Product Revenue | Product Revenue per Purchase |
| Product SKU | Quantity |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| Referral Path | Refined Keyword |
| Refund Amount | Refunds |
| Region | Results Pageviews |
| Revenue | Revenue per User |
| Screen Colors | Screen Depth |
| Screen Name | Screen Resolution |
| Screen Views | Screens / Session |
| Search Depth | Search Destination Page |
| Search Duration | Search Exits |
| Search Refinements | Search Term |
| Search Used | Second Page |
| Session Duration | Sessions |
| Sessions to Transaction | Sessions with Event |
| Sessions with Search | Shipping |
| Shopping Stage | Site Search Category |
| Site Search Goal Conversion Rate | Social Actions |
| Social Network | Source |
| Source / Medium | Source Property Display Name |
| Sub Continent | Tax |
| Time after Search | Time on Page |
| Time on Screen | Total Abandonment Rate |
| Total Events | Total Unique Searches |
| Total Value | Transaction ID |
| Transactions | Transactions per User |
| Unique Events | Unique Pageviews |
| Unique Purchases | Unique Social Actions |
| User Defined Value | User Type |
| Users |
| % Exit | % New Sessions |
| % Search Exits | % Search Refinements |
| % Sessions with Search | Abandoned Funnels |
| Actions Per Social Session | Ad Content |
| Ad Search Query | AdSense Ad Units |
| AdSense Ads Clicked | AdSense CTR |
| AdSense Coverage | AdSense Exits |
| AdSense Impressions | AdSense Page Impressions |
| AdSense Revenue | AdSense Viewable Impression % |
| AdSense eCPM | AdWords Ad Distribution Network |
| AdWords Ad Format | AdWords Ad Group |
| Affiliation | Age |
| App Name | App Version |
| Avg. Document Content Loaded Time (sec) | Avg. Document Interactive Time (sec) |
| Avg. Domain Lookup Time (sec) | Avg. Order Value |
| Avg. Page Download Time (sec) | Avg. Page Load Time (sec) |
| Avg. Price | Avg. QTY |
| Avg. Redirection Time (sec) | Avg. Search Depth |
| Avg. Search Result Views | Avg. Server Connection Time (sec) |
| Avg. Server Response Time (sec) | Avg. Session Duration |
| Avg. Time on Page | Avg. Time on Screen |
| Avg. Value | Bounce Rate |
| Bounces | Browser |
| Browser Version | Buy-to-Detail Rate |
| Campaigns | Cart-to-Detail Rate |
| Channel Grouping | Checkout Options |
| City | Continent |
| Count of Sessions | Country |
| DOM Latency Metrics Sample | Data Source |
| Date | Days Since Last Session |
| Days to Transaction | Device Category |
| Document Content Loaded Time (ms) | Document Interactive Time (ms) |
| Domain Lookup Time (ms) | Ecommerce Conversion Rate |
| Entrances | Entrances / Pageviews |
| Event Action | Event Category |
| Event Label | Event Value |
| Events / Session with Event | Exit Page |
| Exit Screen | Exits |
| Flash Version | Full Referrer |
| Gender | Goal Completions |
| Goal Conversion Rate | Goal Starts |
| Goal Value | Hits |
| HostName | In-Market Segment |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Creative | Internal Promotion ID |
| Internal Promotion Name | Internal Promotion Position |
| Internal Promotion Views | Java Support |
| Keyword | Landing Page Path |
| Landing Screen | Language |
| Local Product Refund Amount | Local Product Revenue |
| Local Refund Amount | Local Revenue |
| Local Shipping | Local Tax |
| Medium | Metro |
| Mobile Device Branding | Mobile Device Info |
| Mobile Device Marketing Name | Mobile Device Model |
| Mobile Input Selector | Network Domain |
| Network Location | New Users |
| Number of Sessions per User | Operating System |
| Operating System Version | Order Coupon Code |
| Organic Searches | Other Category |
| Page | Page Depth |
| Page Download Time (ms) | Page Load Sample |
| Page Load Time (ms) | Page Title |
| Page Value | Page path level 1 |
| Page path level 2 | Page path level 3 |
| Page path level 4 | Pages / Session |
| Pageviews | Per Search Goal Value |
| Per Session Goal Value | Per Session Value |
| Previous Page Path | Product Adds To Cart |
| Product Brand | Product Category |
| Product Category (Enhanced Ecommerce) | Product Checkouts |
| Product Coupon Code | Product Detail Views |
| Product List CTR | Product List Clicks |
| Product List Name | Product List Position |
| Product List Views | Product Name |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue |
| Product Revenue per Purchase | Product SKU |
| Product Variant | Quantity |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| Redirection Time (ms) | Referral Path |
| Refined Keyword | Refund Amount |
| Refunds | Region |
| Results Pageviews | Revenue |
| Revenue per User | Screen Colors |
| Screen Depth | Screen Name |
| Screen Resolution | Screen Views |
| Screens / Session | Search Depth |
| Search Destination Page | Search Duration |
| Search Exits | Search Refinements |
| Search Term | Search Used |
| Second Page | Server Connection Time (ms) |
| Server Response Time (ms) | Session Duration |
| Sessions | Sessions to Transaction |
| Sessions with Event | Sessions with Search |
| Shipping | Shopping Stage |
| Site Search Category | Site Search Goal Conversion Rate |
| Social Actions | Social Network |
| Social Source Referral | Source |
| Source / Medium | Source Property Display Name |
| Speed Metrics Sample | Sub Continent |
| Tax | Time after Search |
| Time on Page | Time on Screen |
| Total Abandonment Rate | Total Events |
| Total Unique Searches | Total Value |
| Transaction ID | Transactions |
| Transactions per User | Unique Events |
| Unique Pageviews | Unique Purchases |
| Unique Screen Views | Unique Social Actions |
| User Defined Value | User Type |
| Users |
| % Exit | % New Sessions |
| % Search Exits | % Search Refinements |
| % Sessions with Search | Abandoned Funnels |
| Actions Per Social Session | Ad Content |
| Ad Search Query | AdSense Ad Units |
| AdSense Ads Clicked | AdSense CTR |
| AdSense Coverage | AdSense Exits |
| AdSense Impressions | AdSense Page Impressions |
| AdSense Revenue | AdSense Viewable Impression % |
| AdSense eCPM | AdWords Ad Distribution Network |
| AdWords Ad Format | AdWords Ad Group |
| Affiliation | Affinity Category (reach) |
| App Name | App Version |
| Avg. Document Content Loaded Time (sec) | Avg. Document Interactive Time (sec) |
| Avg. Domain Lookup Time (sec) | Avg. Order Value |
| Avg. Page Download Time (sec) | Avg. Page Load Time (sec) |
| Avg. Price | Avg. QTY |
| Avg. Redirection Time (sec) | Avg. Search Depth |
| Avg. Search Result Views | Avg. Server Connection Time (sec) |
| Avg. Server Response Time (sec) | Avg. Session Duration |
| Avg. Time on Page | Avg. Time on Screen |
| Avg. Value | Bounce Rate |
| Bounces | Browser |
| Browser Version | Buy-to-Detail Rate |
| Campaigns | Cart-to-Detail Rate |
| Channel Grouping | Checkout Options |
| City | Continent |
| Count of Sessions | Country |
| DOM Latency Metrics Sample | Data Source |
| Date | Days Since Last Session |
| Days to Transaction | Device Category |
| Document Content Loaded Time (ms) | Document Interactive Time (ms) |
| Domain Lookup Time (ms) | Ecommerce Conversion Rate |
| Entrances | Entrances / Pageviews |
| Event Action | Event Category |
| Event Label | Event Value |
| Events / Session with Event | Exit Page |
| Exit Screen | Exits |
| Flash Version | Full Referrer |
| Gender | Goal Completions |
| Goal Conversion Rate | Goal Starts |
| Goal Value | Hits |
| HostName | In-Market Segment |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Creative | Internal Promotion ID |
| Internal Promotion Name | Internal Promotion Position |
| Internal Promotion Views | Java Support |
| Keyword | Landing Page Path |
| Landing Screen | Language |
| Local Product Refund Amount | Local Product Revenue |
| Local Refund Amount | Local Revenue |
| Local Shipping | Local Tax |
| Medium | Metro |
| Mobile Device Branding | Mobile Device Info |
| Mobile Device Marketing Name | Mobile Device Model |
| Mobile Input Selector | Network Domain |
| Network Location | New Users |
| Number of Sessions per User | Operating System |
| Operating System Version | Order Coupon Code |
| Organic Searches | Other Category |
| Page | Page Depth |
| Page Download Time (ms) | Page Load Sample |
| Page Load Time (ms) | Page Title |
| Page Value | Page path level 1 |
| Page path level 2 | Page path level 3 |
| Page path level 4 | Pages / Session |
| Pageviews | Per Search Goal Value |
| Per Session Goal Value | Per Session Value |
| Previous Page Path | Product Adds To Cart |
| Product Brand | Product Category |
| Product Category (Enhanced Ecommerce) | Product Checkouts |
| Product Coupon Code | Product Detail Views |
| Product List CTR | Product List Clicks |
| Product List Name | Product List Position |
| Product List Views | Product Name |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue |
| Product Revenue per Purchase | Product SKU |
| Product Variant | Quantity |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| Redirection Time (ms) | Referral Path |
| Refined Keyword | Refund Amount |
| Refunds | Region |
| Results Pageviews | Revenue |
| Revenue per User | Screen Colors |
| Screen Depth | Screen Name |
| Screen Resolution | Screen Views |
| Screens / Session | Search Depth |
| Search Destination Page | Search Duration |
| Search Exits | Search Refinements |
| Search Term | Search Used |
| Second Page | Server Connection Time (ms) |
| Server Response Time (ms) | Session Duration |
| Sessions | Sessions to Transaction |
| Sessions with Event | Sessions with Search |
| Shipping | Shopping Stage |
| Site Search Category | Site Search Goal Conversion Rate |
| Social Actions | Social Network |
| Social Source Referral | Source |
| Source / Medium | Source Property Display Name |
| Speed Metrics Sample | Sub Continent |
| Tax | Time after Search |
| Time on Page | Time on Screen |
| Total Abandonment Rate | Total Events |
| Total Unique Searches | Total Value |
| Transaction ID | Transactions |
| Transactions per User | Unique Events |
| Unique Pageviews | Unique Purchases |
| Unique Screen Views | Unique Social Actions |
| User Defined Value | User Type |
| Users |
| AdWords Ad Content Path [MCF] | AdWords Ad Content [MCF] |
| AdWords Ad Group ID Path [MCF] | AdWords Ad Group Path [MCF] |
| AdWords Ad Group [MCF] | AdWords Ad Network Type [MCF] |
| AdWords Campaign ID Path [MCF] | AdWords Campaign Path [MCF] |
| AdWords Campaign [MCF] | AdWords Creative ID Path [MCF] |
| AdWords Criteria ID Path [MCF] | AdWords Customer ID Path [MCF] |
| AdWords Destination URL Path [MCF] | AdWords Destination URL [MCF] |
| AdWords Display URL Path [MCF] | AdWords Display URL [MCF] |
| AdWords Keyword Path [MCF] | AdWords Keyword [MCF] |
| AdWords Match Type [MCF] | AdWords Matched Search Query Path [MCF] |
| AdWords Matched Search Query [MCF] | AdWords Placement Domain Path [MCF] |
| AdWords Placement Domain [MCF] | AdWords Placement Type [MCF] |
| AdWords Placement URL Path [MCF] | AdWords Placement URL [MCF] |
| AdWords Targeting Type [MCF] | Assisted Conversions [MCF] |
| Assisted Value [MCF] | Basic Channel Grouping [MCF] |
| Campaign Name [MCF] | Campaign Path [MCF] |
| Conversion Date [MCF] | Conversion Goal Number [MCF] |
| Conversion Type [MCF] | First Impression Conversions [MCF] |
| First Impression Value [MCF] | First Interaction Conversions [MCF] |
| First Interaction Value [MCF] | Keyword Path [MCF] |
| Keyword [MCF] | Last Interaction Conversions [MCF] |
| Last Interaction Value [MCF] | Medium Path [MCF] |
| Medium [MCF] | Path Length In Interactions(Histogram) [MCF] |
| Source / Medium Path [MCF] | Source / Medium [MCF] |
| Source Path [MCF] | Source [MCF] |
| Time Lag In Days(Histogram) [MCF] | Total Conversion Value [MCF] |
| Total Conversions [MCF] | impression Assisted Conversions [MCF] |
| impression Assisted Value [MCF] |
| % Exit | % New Sessions |
| % Search Exits | % Search Refinements |
| % Sessions with Search | Abandoned Funnels |
| Actions Per Social Session | Ad Content |
| Ad Search Query | AdSense Ad Units |
| AdSense Ads Clicked | AdSense CTR |
| AdSense Coverage | AdSense Exits |
| AdSense Impressions | AdSense Page Impressions |
| AdSense Revenue | AdSense Viewable Impression % |
| AdSense eCPM | AdWords Ad Distribution Network |
| AdWords Ad Format | AdWords Ad Group |
| Affiliation | Affinity Category (reach) |
| Age | App Name |
| App Version | Avg. Document Content Loaded Time (sec) |
| Avg. Document Interactive Time (sec) | Avg. Domain Lookup Time (sec) |
| Avg. Order Value | Avg. Page Download Time (sec) |
| Avg. Page Load Time (sec) | Avg. Price |
| Avg. QTY | Avg. Redirection Time (sec) |
| Avg. Search Depth | Avg. Search Result Views |
| Avg. Server Connection Time (sec) | Avg. Server Response Time (sec) |
| Avg. Session Duration | Avg. Time on Page |
| Avg. Time on Screen | Avg. Value |
| Bounce Rate | Bounces |
| Browser Version | Buy-to-Detail Rate |
| Campaigns | Cart-to-Detail Rate |
| Channel Grouping | Checkout Options |
| City | Continent |
| Count of Sessions | Country |
| DOM Latency Metrics Sample | Data Source |
| Date | Days Since Last Session |
| Days to Transaction | Device Category |
| Document Content Loaded Time (ms) | Document Interactive Time (ms) |
| Domain Lookup Time (ms) | Ecommerce Conversion Rate |
| Entrances | Entrances / Pageviews |
| Event Action | Event Category |
| Event Label | Event Value |
| Events / Session with Event | Exit Page |
| Exit Screen | Exits |
| Flash Version | Full Referrer |
| Gender | Goal Completions |
| Goal Conversion Rate | Goal Starts |
| Goal Value | Hits |
| HostName | In-Market Segment |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Creative | Internal Promotion ID |
| Internal Promotion Name | Internal Promotion Position |
| Internal Promotion Views | Java Support |
| Keyword | Landing Page Path |
| Landing Screen | Language |
| Local Product Refund Amount | Local Product Revenue |
| Local Refund Amount | Local Revenue |
| Local Shipping | Local Tax |
| Medium | Metro |
| Mobile Device Branding | Mobile Device Info |
| Mobile Device Marketing Name | Mobile Device Model |
| Mobile Input Selector | Network Domain |
| Network Location | New Users |
| Number of Sessions per User | Operating System |
| Operating System Version | Order Coupon Code |
| Organic Searches | Other Category |
| Page | Page Depth |
| Page Download Time (ms) | Page Load Sample |
| Page Load Time (ms) | Page Title |
| Page Value | Page path level 1 |
| Page path level 2 | Page path level 3 |
| Page path level 4 | Pages / Session |
| Pageviews | Per Search Goal Value |
| Per Session Goal Value | Per Session Value |
| Previous Page Path | Product Adds To Cart |
| Product Brand | Product Category |
| Product Category (Enhanced Ecommerce) | Product Checkouts |
| Product Coupon Code | Product Detail Views |
| Product List CTR | Product List Clicks |
| Product List Name | Product List Position |
| Product List Views | Product Name |
| Product Refund Amount | Product Refunds |
| Product Removes From Cart | Product Revenue |
| Product Revenue per Purchase | Product SKU |
| Product Variant | Quantity |
| Quantity Added To Cart | Quantity Checked Out |
| Quantity Refunded | Quantity Removed From Cart |
| Redirection Time (ms) | Referral Path |
| Refined Keyword | Refund Amount |
| Refunds | Region |
| Results Pageviews | Revenue |
| Revenue per User | Screen Colors |
| Screen Depth | Screen Name |
| Screen Resolution | Screen Views |
| Screens / Session | Search Depth |
| Search Destination Page | Search Duration |
| Search Exits | Search Refinements |
| Search Term | Search Used |
| Second Page | Server Connection Time (ms) |
| Server Response Time (ms) | Session Duration |
| Sessions | Sessions to Transaction |
| Sessions with Event | Sessions with Search |
| Shipping | Shopping Stage |
| Site Search Category | Site Search Goal Conversion Rate |
| Social Actions | Social Network |
| Social Source Referral | Source |
| Source / Medium | Source Property Display Name |
| Speed Metrics Sample | Sub Continent |
| Tax | Time after Search |
| Time on Page | Time on Screen |
| Total Abandonment Rate | Total Events |
| Total Unique Searches | Total Value |
| Transaction ID | Transactions |
| Transactions per User | Unique Events |
| Unique Pageviews | Unique Purchases |
| Unique Screen Views | Unique Social Actions |
| User Defined Value | User Type |
| Users |
| % Exit | % New Sessions |
| % Search Exits | % Search Refinements |
| % Sessions with Search | Abandoned Funnels |
| Actions Per Social Session | Ad Content |
| Ad Search Query | AdSense Ad Units |
| AdSense Ads Clicked | AdSense CTR |
| AdSense Coverage | AdSense Exits |
| AdSense Impressions | AdSense Page Impressions |
| AdSense Revenue | AdSense Viewable Impression % |
| AdSense eCPM | AdWords Ad Distribution Network |
| AdWords Ad Format | AdWords Ad Group |
| Affiliation | Affinity Category (reach) |
| Age | App Name |
| App Version | Avg. Document Content Loaded Time (sec) |
| Avg. Document Interactive Time (sec) | Avg. Domain Lookup Time (sec) |
| Avg. Order Value | Avg. Page Download Time (sec) |
| Avg. Page Load Time (sec) | Avg. Price |
| Avg. QTY | Avg. Redirection Time (sec) |
| Avg. Search Depth | Avg. Search Result Views |
| Avg. Server Connection Time (sec) | Avg. Server Response Time (sec) |
| Avg. Session Duration | Avg. Time on Page |
| Avg. Time on Screen | Avg. Value |
| Bounce Rate | Bounces |
| Browser | Browser Version |
| Buy-to-Detail Rate | CPC |
| CPM | CTR |
| Cart-to-Detail Rate | Channel Grouping |
| Checkout Options | City |
| Clicks | Continent |
| Cost | Cost per Conversion |
| Cost per Goal Conversion | Cost per Transaction |
| Count of Sessions | Country |
| DOM Latency Metrics Sample | Data Source |
| Date | Days Since Last Session |
| Days to Transaction | Device Category |
| Document Content Loaded Time (ms) | Document Interactive Time (ms) |
| Domain Lookup Time (ms) | Ecommerce Conversion Rate |
| Entrances | Entrances / Pageviews |
| Event Action | Event Category |
| Event Label | Event Value |
| Events / Session with Event | Exit Page |
| Exit Screen | Exits |
| Flash Version | Full Referrer |
| Gender | Goal Completions |
| Goal Conversion Rate | Goal Starts |
| Goal Value | Hits |
| HostName | Impressions |
| In-Market Segment | Internal Promotion CTR |
| Internal Promotion Clicks | Internal Promotion Creative |
| Internal Promotion ID | Internal Promotion Name |
| Internal Promotion Position | Internal Promotion Views |
| Java Support | Keyword |
| Landing Page Path | Landing Screen |
| Language | Local Product Refund Amount |
| Local Product Revenue | Local Refund Amount |
| Local Revenue | Local Shipping |
| Local Tax | Medium |
| Metro | Mobile Device Branding |
| Mobile Device Info | Mobile Device Marketing Name |
| Mobile Device Model | Mobile Input Selector |
| Network Domain | Network Location |
| New Users | Number of Sessions per User |
| Operating System | Operating System Version |
| Order Coupon Code | Organic Searches |
| Other Category | Page |
| Page Depth | Page Download Time (ms) |
| Page Load Sample | Page Load Time (ms) |
| Page Title | Page Value |
| Page path level 1 | Page path level 2 |
| Page path level 3 | Page path level 4 |
| Pages / Session | Pageviews |
| Per Search Goal Value | Per Session Goal Value |
| Per Session Value | Previous Page Path |
| Product Adds To Cart | Product Brand |
| Product Category | Product Category (Enhanced Ecommerce) |
| Product Checkouts | Product Coupon Code |
| Product Detail Views | Product List CTR |
| Product List Clicks | Product List Name |
| Product List Position | Product List Views |
| Product Name | Product Refund Amount |
| Product Refunds | Product Removes From Cart |
| Product Revenue | Product Revenue per Purchase |
| Product SKU | Product Variant |
| Quantity | Quantity Added To Cart |
| Quantity Checked Out | Quantity Refunded |
| Quantity Removed From Cart | ROAS |
| RPC | Redirection Time (ms) |
| Referral Path | Refined Keyword |
| Refund Amount | Refunds |
| Region | Results Pageviews |
| Revenue | Revenue per User |
| Screen Colors | Screen Depth |
| Screen Name | Screen Resolution |
| Screen Views | Screens / Session |
| Search Depth | Search Destination Page |
| Search Duration | Search Exits |
| Search Refinements | Search Term |
| Search Used | Second Page |
| Server Connection Time (ms) | Server Response Time (ms) |
| Session Duration | Sessions |
| Sessions to Transaction | Sessions with Event |
| Sessions with Search | Shipping |
| Shopping Stage | Site Search Category |
| Site Search Goal Conversion Rate | Social Actions |
| Social Network | Social Source Referral |
| Source | Source / Medium |
| Source Property Display Name | Speed Metrics Sample |
| Sub Continent | Tax |
| Time after Search | Time on Page |
| Time on Screen | Total Abandonment Rate |
| Total Events | Total Unique Searches |
| Total Value | Transaction ID |
| Transactions | Transactions per User |
| Unique Events | Unique Pageviews |
| Unique Purchases | Unique Screen Views |
| Unique Social Actions | User Defined Value |
| User Type | Users |
| % Exit | % New Sessions |
| % Search Exits | % Search Refinements |
| % Sessions with Search | Abandoned Funnels |
| Actions Per Social Session | Ad Content |
| Ad Search Query | AdSense Ad Units |
| AdSense Ads Clicked | AdSense CTR |
| AdSense Coverage | AdSense Exits |
| AdSense Impressions | AdSense Page Impressions |
| AdSense Revenue | AdSense Viewable Impression % |
| AdSense eCPM | AdWords Ad Distribution Network |
| AdWords Ad Format | AdWords Ad Group |
| Affiliation | Affinity Category (reach) |
| Age | App Name |
| App Version | Avg. Document Content Loaded Time (sec) |
| Avg. Document Interactive Time (sec) | Avg. Domain Lookup Time (sec) |
| Avg. Order Value | Avg. Page Download Time (sec) |
| Avg. Page Load Time (sec) | Avg. Price |
| Avg. QTY | Avg. Redirection Time (sec) |
| Avg. Search Depth | Avg. Search Result Views |
| Avg. Server Connection Time (sec) | Avg. Server Response Time (sec) |
| Avg. Session Duration | Avg. Time on Page |
| Avg. Time on Screen | Avg. Value |
| Bounce Rate | Bounces |
| Browser | Browser Version |
| Buy-to-Detail Rate | Campaigns |
| Cart-to-Detail Rate | Channel Grouping |
| Checkout Options | Continent |
| Count of Sessions | Country |
| DOM Latency Metrics Sample | Data Source |
| Date | Days Since Last Session |
| Days to Transaction | Device Category |
| Document Content Loaded Time (ms) | Document Interactive Time (ms) |
| Domain Lookup Time (ms) | Ecommerce Conversion Rate |
| Entrances | Entrances / Pageviews |
| Event Action | Event Category |
| Event Label | Event Value |
| Events / Session with Event | Exit Page |
| Exit Screen | Exits |
| Flash Version | Full Referrer |
| Gender | Goal Completions |
| Goal Conversion Rate | Goal Starts |
| Goal Value | Hits |
| HostName | In-Market Segment |
| Internal Promotion CTR | Internal Promotion Clicks |
| Internal Promotion Creative | Internal Promotion ID |
| Internal Promotion Name | Internal Promotion Position |
| Internal Promotion Views | Java Support |
| Keyword | Landing Page Path |
| Landing Screen | Language |
| Local Product Refund Amount | Local Product Revenue |
| Local Refund Amount | Local Revenue |
| Local Shipping | Local Tax |
| Medium | Metro |
| Mobile Device Branding | Mobile Device Info |
| Mobile Device Marketing Name | Mobile Device Model |
| Mobile Input Selector | Network Domain |
| Network Location | New Users |
| Number of Sessions per User | Operating System |
| Operating System Version | Order Coupon Code |
| Organic Searches | Other Category |
| Page | Page Depth |
| Page Download Time (ms) | Page Load Sample |
| Page Load Time (ms) | Page Title |
| Page Value | Page path level 1 |
| Page path level 2 | Page path level 3 |
| Page path level 4 | Pages / Session |
| Pageviews | Per Search Goal Value |