Centro Basis: Platform for TapClicks

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About Centro Basis: Platform

Basis, is the industry’s most powerful, comprehensive and automated digital media management platform. Through a single user interface, Basis converges the entire advertising workflow, enabling marketers to plan, buy, analyze and streamline campaigns for programmatic, direct, search and social in one platform.

How to Connect to TapClicks

Connecting Basis: Platform to TapClicks is simple and straightforward.

Let's Get Started

  1. Simply select the tile from the TapClicks "Manage services" Dashboard.
  2. Enter your Email and Password on the screen that appears.
  3. Select a specific Basis account and a client or end user with which to associate the account, and click “update”.
That’s it! Your tool is now connected and your data will flow into your dashboard! :)
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Metrics Offered

  • Dashboard / Top Metrics
  • Campaign / Client View
  • Additional Metrics
    • Line Items
    • Creatives
    • Cost Metrics
    • Cross-Device
    • Device
    • Frequency
    • Geo
  • Impressions
  • Clicks
  • CTR
  • Eligible Impressions
  • Measurable Impressions
  • Viewable Impressions
  • Interactions
  • Video Starts
  • Video Completions
  • Completion Rate
  • View-through Conversions
  • Click-through Conversions
  • Total Conversions
  • CPA Click Conversions
  • CPA View Conversions
  • CPA Total Conversions
  • Viewability
  • Impressions
  • Clicks
  • CTR
  • Eligible Impressions
  • Measurable Impressions
  • Viewable Impressions
  • Interactions
  • Video Starts
  • Video Completions
  • Completion Rate
  • View-through Conversions
  • Click-through Conversions
  • Total Conversions
  • CPA Click Conversions
  • CPA View Conversions
  • CPA Total Conversions
  • Line Item Name
  • Line Item Type
  • Start Date
  • End Date
  • Platforms
  • Rate Type
  • Impressions
  • Clicks
  • Interactions
  • Video Starts
  • Video Completions
  • View-through Conversions
  • Click-through Conversions
  • Total Conversions
  • View Creatives
  • Media Type
  • Creative Name
  • Ad Classification
  • Pixel Size
  • Impressions
  • Clicks
  • Interactions
  • Video Starts
  • Video Completions
  • View-through Conversions
  • Click-through Conversions
  • Total conversions
  • Please contact your TapClicks Rep to add data view.
  • Please contact your Basis Rep.
  • Please contact your Basis Rep.
  • Please contact your Basis Rep.
  • Please contact your Basis Rep.