Basis BCI Reports (Early Access)
Basis, is the industry’s most powerful, comprehensive and automated digital media management platform.
High level is great... but you need to see the nitty gritty, too.
With more granular data capabilities than anywhere else, you finally have the lens to fully understand all layers of your business. With TapClicks, you get access to seemingly-unlimited fields, and custom-built data views as well. Our team delivers the deepest intricacies of any platform and ensure you get the most information possible.
Available Data Views
Group your data in ways you never thought of before and discover intriguing new insights. You can apply deeper insights with TapClicks—complex visualizations. Slice and dice, group and cluster. Drill down from campaign level to creative level.
Take a look at some of our more popular and out-of-the-box data fields supported. Keep checking back as we are always adding new metrics and data fields.
| 100% Complete | 25% Complete |
| 3rd Party Audience | 50% Complete |
| 75% Complete | Ad ID |
| Ad Label | Ad Serving Spend |
| Ad Serving Vendor ID | Ad Serving Vendor Name |
| Attribution Event Date/Time | Audio/Video Starts |
| Brand ID | Brand Name |
| Budget Amount | Budget Even Delivery Enabled |
| Budget Flight Date From | Budget Flight Date To |
| Budget Pacing Priority | Budget Type |
| CPA | CPC |
| CPM | CTR |
| Campaign End Date | Campaign ID |
| Campaign Name | Campaign Start Date |
| Campaign Status | Campaign UGCID |
| Click CVR | Click Through Conversion Revenue |
| Click Through Conversions | Clicks |
| Client CPA | Client CPC |
| Client CPM | Client Cost |
| Client ID | Companion CTC |
| Companion CTC Revenue | Companion Clicks |
| Companion Impressions Won | Completion Rate |
| Contextual Entry | Contract Ad Serving Rate |
| Contract Ad Serving Spend | Contract Media Rate |
| Contract Media Spend | Contract Total Rate |
| Contract Total Spend | Contract Units |
| Contracted Actions | Contracted Clicks |
| Contracted Impressions | Contracted Video Completions |
| Contracted Video Views | Contracted Viewable Impressions |
| Conversion Attribution Source | Conversion Date/Time |
| Conversion Event ID | Conversion Event Type |
| Conversion ID | Conversion Name |
| Conversion Revenue | Country |
| Creative ID | Creative Name |
| Customer Transaction ID | DMA Code |
| DMA Name | Data Spend |
| Date | Default Bid |
| Delivered Units | Delivery Source External Ref |
| Delivery Source External Source | Delivery Source Name |
| Device OS | Device Type |
| Domain/App ID | Domain/App Name |
| Eligible Impressions | Exchange ID |
| Exchange Name | External Ad Ref |
| External Ref | External Source |
| Gross Actual Start | Gross Data Through |
| Gross Report Through | Group ID |
| Group Name | Impressions |
| Impressions Won | Initiative Name |
| Interactions | Inventory Spend |
| KPI Goal | KPI Goal Type |
| KPI ID | KPI Name |
| Line Item End Date | Line Item ID |
| Line Item Lineage | Line Item Name |
| Line Item Start Date | Line Item Type |
| Make | Measurable Impressions |
| Media Plan Approval Version | Media Plan ID |
| Media Plan Name | Media Spend |
| Media Type | Model |
| Net Media Spend | Net Spend |
| Net eCPA | Net eCPC |
| Net eCPM | Page Position |
| Pixel Size | Primary |
| Primary Region | Property ID |
| Property Name | Property Type |
| Property URL | ROAS |
| Rate Type | Rate Type Unit |
| Segment Name | Size |
| Tactic ID | Tactic Name |
| Tactic Status | Total CVRM |
| Total Click Conversions | Total Conversions |
| Total Revenue | Total Spend |
| Total View Conversions | Total eCPCV |
| Vendor ID | Vendor Name |
| Video Completions | Video Starts |
| Video Views | View CVR |
| View Through Conversion Revenue | View Through Conversions |
| Viewability Fee Count | Viewable Impressions |
| Zip/Postal Code |
| Ad Serving Spend | Ad Serving Vendor ID |
| Ad Serving Vendor Name | Brand ID |
| Brand Name | CPA |
| CPC | CPM |
| CTR | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Status |
| Campaign UGCID | Clicks |
| Client CPA | Client CPC |
| Client CPM | Client Cost |
| Client ID | Data Spend |
| Date | Delivered Units |
| Eligible Impressions | Impressions |
| Initiative Name | Interactions |
| Inventory Spend | KPI Goal |
| KPI Goal Type | KPI ID |
| KPI Name | Measurable Impressions |
| Media Plan Approval Version | Media Plan ID |
| Media Plan Name | Media Spend |
| Net Media Spend | Property ID |
| Property Name | Property Type |
| Property URL | Rate Type |
| Rate Type Unit | Total Click Conversions |
| Total Conversions | Total Spend |
| Total View Conversions | Vendor ID |
| Vendor Name | Video Completions |
| Video Starts | Video Views |
| Viewable Impressions |
| Ad Serving Vendor ID | Ad Serving Vendor Name |
| Brand ID | Brand Name |
| Budget Amount | Budget Even Delivery Enabled |
| Budget Flight Date From | Budget Flight Date To |
| Budget Pacing Priority | Budget Type |
| CTR | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Status |
| Campaign UGCID | Clicks |
| Client ID | Creative ID |
| Creative Name | Data Spend |
| Date | Default Bid |
| Delivery Source External Ref | Delivery Source External Source |
| Delivery Source Name | Eligible Impressions |
| External Ad Ref | External Ref |
| External Source | Gross Actual Start |
| Gross Data Through | Gross Report Through |
| Group ID | Group Name |
| Impressions | Initiative Name |
| Interactions | Inventory Spend |
| KPI Goal | KPI Goal Type |
| KPI ID | KPI Name |
| Line Item End Date | Line Item ID |
| Line Item Lineage | Line Item Name |
| Line Item Start Date | Line Item Type |
| Measurable Impressions | Media Plan Approval Version |
| Media Plan ID | Media Plan Name |
| Media Type | Net Media Spend |
| Pixel Size | Property ID |
| Property Name | Property Type |
| Property URL | Rate Type |
| Rate Type Unit | Tactic ID |
| Tactic Name | Tactic Status |
| Total Click Conversions | Total Conversions |
| Total View Conversions | Vendor ID |
| Vendor Name | Video Completions |
| Video Views | Viewable Impressions |
| 100% Complete | 25% Complete |
| 3rd Party Audience | 50% Complete |
| 75% Complete | Ad Serving Vendor ID |
| Ad Serving Vendor Name | Audio/Video Starts |
| Brand ID | Brand Name |
| Budget Amount | Budget Even Delivery Enabled |
| Budget Flight Date From | Budget Flight Date To |
| Budget Pacing Priority | Budget Type |
| CTR | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Status |
| Campaign UGCID | Click CVR |
| Click Through Conversion Revenue | Click Through Conversions |
| Clicks | Client ID |
| Completion Rate | Date |
| Default Bid | Gross Actual Start |
| Gross Data Through | Gross Report Through |
| Group ID | Group Name |
| Impressions Won | Initiative Name |
| KPI Goal | KPI Goal Type |
| KPI ID | KPI Name |
| Line Item End Date | Line Item ID |
| Line Item Lineage | Line Item Name |
| Line Item Start Date | Line Item Type |
| Media Plan Approval Version | Media Plan ID |
| Media Plan Name | Property ID |
| Property Name | Property Type |
| Property URL | Rate Type |
| Rate Type Unit | Tactic ID |
| Tactic Name | Tactic Status |
| Total Conversions | Total Revenue |
| Vendor ID | Vendor Name |
| View CVR | View Through Conversion Revenue |
| View Through Conversions |
| 100% Complete | 25% Complete |
| 50% Complete | 75% Complete |
| Ad Serving Vendor ID | Ad Serving Vendor Name |
| Audio/Video Starts | Brand ID |
| Brand Name | Budget Amount |
| Budget Even Delivery Enabled | Budget Flight Date From |
| Budget Flight Date To | Budget Pacing Priority |
| Budget Type | CTR |
| Campaign End Date | Campaign ID |
| Campaign Name | Campaign Start Date |
| Campaign Status | Campaign UGCID |
| Click CVR | Click Through Conversion Revenue |
| Click Through Conversions | Clicks |
| Client ID | Completion Rate |
| Contextual Entry | Date |
| Default Bid | Gross Actual Start |
| Gross Data Through | Gross Report Through |
| Group ID | Group Name |
| Impressions Won | Initiative Name |
| KPI Goal | KPI Goal Type |
| KPI ID | KPI Name |
| Line Item End Date | Line Item ID |
| Line Item Lineage | Line Item Name |
| Line Item Start Date | Line Item Type |
| Media Plan Approval Version | Media Plan ID |
| Media Plan Name | Property ID |
| Property Name | Property Type |
| Property URL | Rate Type |
| Rate Type Unit | Tactic ID |
| Tactic Name | Tactic Status |
| Total Conversions | Total Revenue |
| Vendor ID | Vendor Name |
| View CVR | View Through Conversion Revenue |
| View Through Conversions |
| Ad ID | Ad Label |
| Attribution Event Date/Time | Budget Amount |
| Budget Even Delivery Enabled | Budget Flight Date From |
| Budget Flight Date To | Budget Pacing Priority |
| Budget Type | Conversion Attribution Source |
| Conversion Date/Time | Conversion Event ID |
| Conversion Event Type | Conversion ID |
| Conversion Name | Conversion Revenue |
| Customer Transaction ID | Date |
| Default Bid | Domain/App ID |
| Domain/App Name | Exchange ID |
| Exchange Name | Group ID |
| Group Name | Primary |
| Tactic ID | Tactic Name |
| Tactic Status |
| 100% Complete | 25% Complete |
| 50% Complete | 75% Complete |
| Ad Serving Vendor ID | Ad Serving Vendor Name |
| Audio/Video Starts | Brand ID |
| Brand Name | Budget Amount |
| Budget Even Delivery Enabled | Budget Flight Date From |
| Budget Flight Date To | Budget Pacing Priority |
| Budget Type | CPA |
| CPC | CPM |
| CTR | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Status |
| Campaign UGCID | Click CVR |
| Click Through Conversion Revenue | Click Through Conversions |
| Clicks | Client CPA |
| Client CPC | Client CPM |
| Client Cost | Client ID |
| Companion CTC | Companion CTC Revenue |
| Companion Clicks | Companion Impressions Won |
| Completion Rate | Country |
| DMA Code | DMA Name |
| Data Spend | Date |
| Default Bid | Gross Actual Start |
| Gross Data Through | Gross Report Through |
| Group ID | Group Name |
| Impressions Won | Initiative Name |
| KPI Goal | KPI Goal Type |
| KPI ID | KPI Name |
| Line Item End Date | Line Item ID |
| Line Item Lineage | Line Item Name |
| Line Item Start Date | Line Item Type |
| Media Plan Approval Version | Media Plan ID |
| Media Plan Name | Media Spend |
| Net Spend | Net eCPA |
| Net eCPC | Net eCPM |
| Primary Region | Property ID |
| Property Name | Property Type |
| Property URL | ROAS |
| Rate Type | Rate Type Unit |
| Tactic ID | Tactic Name |
| Tactic Status | Total CVRM |
| Total Conversions | Total Revenue |
| Total Spend | Total eCPCV |
| Vendor ID | Vendor Name |
| View CVR | View Through Conversion Revenue |
| View Through Conversions |
| 100% Complete | 25% Complete |
| 50% Complete | 75% Complete |
| Ad Serving Vendor ID | Ad Serving Vendor Name |
| Audio/Video Starts | Brand ID |
| Brand Name | Budget Amount |
| Budget Even Delivery Enabled | Budget Flight Date From |
| Budget Flight Date To | Budget Pacing Priority |
| Budget Type | CPA |
| CPC | CPM |
| CTR | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Status |
| Campaign UGCID | Click CVR |
| Click Through Conversion Revenue | Click Through Conversions |
| Clicks | Client CPA |
| Client CPC | Client CPM |
| Client Cost | Client ID |
| Companion CTC | Companion CTC Revenue |
| Companion Clicks | Companion Impressions Won |
| Completion Rate | Data Spend |
| Date | Default Bid |
| Gross Actual Start | Gross Data Through |
| Gross Report Through | Group ID |
| Group Name | Impressions Won |
| Initiative Name | KPI Goal |
| KPI Goal Type | KPI ID |
| KPI Name | Line Item End Date |
| Line Item ID | Line Item Lineage |
| Line Item Name | Line Item Start Date |
| Line Item Type | Make |
| Media Plan Approval Version | Media Plan ID |
| Media Plan Name | Media Spend |
| Model | Net Spend |
| Net eCPA | Net eCPC |
| Net eCPM | Property ID |
| Property Name | Property Type |
| Property URL | ROAS |
| Rate Type | Rate Type Unit |
| Tactic ID | Tactic Name |
| Tactic Status | Total CVRM |
| Total Conversions | Total Revenue |
| Total Spend | Total eCPCV |
| Vendor ID | Vendor Name |
| View CVR | View Through Conversion Revenue |
| View Through Conversions |
| 100% Complete | 25% Complete |
| 50% Complete | 75% Complete |
| Ad Serving Vendor ID | Ad Serving Vendor Name |
| Audio/Video Starts | Brand ID |
| Brand Name | Budget Amount |
| Budget Even Delivery Enabled | Budget Flight Date From |
| Budget Flight Date To | Budget Pacing Priority |
| Budget Type | CPA |
| CPC | CPM |
| CTR | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Status |
| Campaign UGCID | Click CVR |
| Click Through Conversion Revenue | Click Through Conversions |
| Clicks | Client CPA |
| Client CPC | Client CPM |
| Client Cost | Client ID |
| Companion CTC | Companion CTC Revenue |
| Companion Clicks | Companion Impressions Won |
| Completion Rate | Data Spend |
| Date | Default Bid |
| Device OS | Device Type |
| Gross Actual Start | Gross Data Through |
| Gross Report Through | Group ID |
| Group Name | Impressions Won |
| Initiative Name | KPI Goal |
| KPI Goal Type | KPI ID |
| KPI Name | Line Item End Date |
| Line Item ID | Line Item Lineage |
| Line Item Name | Line Item Start Date |
| Line Item Type | Media Plan Approval Version |
| Media Plan ID | Media Plan Name |
| Media Spend | Net Spend |
| Net eCPA | Net eCPC |
| Net eCPM | Property ID |
| Property Name | Property Type |
| Property URL | ROAS |
| Rate Type | Rate Type Unit |
| Tactic ID | Tactic Name |
| Tactic Status | Total CVRM |
| Total Conversions | Total Revenue |
| Total Spend | Total eCPCV |
| Vendor ID | Vendor Name |
| View CVR | View Through Conversion Revenue |
| View Through Conversions |
| 100% Complete | 25% Complete |
| 50% Complete | 75% Complete |
| Ad ID | Ad Label |
| Ad Serving Vendor ID | Ad Serving Vendor Name |
| Audio/Video Starts | Brand ID |
| Brand Name | Budget Amount |
| Budget Even Delivery Enabled | Budget Flight Date From |
| Budget Flight Date To | Budget Pacing Priority |
| Budget Type | CPA |
| CPC | CPM |
| CTR | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Status |
| Campaign UGCID | Click CVR |
| Click Through Conversion Revenue | Click Through Conversions |
| Clicks | Client CPA |
| Client CPC | Client CPM |
| Client Cost | Client ID |
| Companion CTC | Companion CTC Revenue |
| Companion Clicks | Companion Impressions Won |
| Completion Rate | Data Spend |
| Date | Default Bid |
| Device Type | Gross Actual Start |
| Gross Data Through | Gross Report Through |
| Group ID | Group Name |
| Impressions Won | Initiative Name |
| KPI Goal | KPI Goal Type |
| KPI ID | KPI Name |
| Line Item End Date | Line Item ID |
| Line Item Lineage | Line Item Name |
| Line Item Start Date | Line Item Type |
| Media Plan Approval Version | Media Plan ID |
| Media Plan Name | Media Spend |
| Net Spend | Net eCPA |
| Net eCPC | Net eCPM |
| Property ID | Property Name |
| Property Type | Property URL |
| ROAS | Rate Type |
| Rate Type Unit | Tactic ID |
| Tactic Name | Tactic Status |
| Total CVRM | Total Conversions |
| Total Revenue | Total Spend |
| Total eCPCV | Vendor ID |
| Vendor Name | View CVR |
| View Through Conversion Revenue | View Through Conversions |
| 100% Complete | 25% Complete |
| 50% Complete | 75% Complete |
| Ad Serving Vendor ID | Ad Serving Vendor Name |
| Audio/Video Starts | Brand ID |
| Brand Name | Budget Amount |
| Budget Even Delivery Enabled | Budget Flight Date From |
| Budget Flight Date To | Budget Pacing Priority |
| Budget Type | CPA |
| CPC | CPM |
| CTR | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Status |
| Campaign UGCID | Click CVR |
| Click Through Conversion Revenue | Click Through Conversions |
| Clicks | Client CPA |
| Client CPC | Client CPM |
| Client Cost | Client ID |
| Companion CTC | Companion CTC Revenue |
| Companion Clicks | Companion Impressions Won |
| Completion Rate | Data Spend |
| Date | Default Bid |
| Domain/App ID | Domain/App Name |
| Eligible Impressions | Gross Actual Start |
| Gross Data Through | Gross Report Through |
| Group ID | Group Name |
| Impressions Won | Initiative Name |
| KPI Goal | KPI Goal Type |
| KPI ID | KPI Name |
| Line Item End Date | Line Item ID |
| Line Item Lineage | Line Item Name |
| Line Item Start Date | Line Item Type |
| Measurable Impressions | Media Plan Approval Version |
| Media Plan ID | Media Plan Name |
| Media Spend | Net Spend |
| Net eCPA | Net eCPC |
| Net eCPM | Property ID |
| Property Name | Property Type |
| Property URL | ROAS |
| Rate Type | Rate Type Unit |
| Tactic ID | Tactic Name |
| Tactic Status | Total CVRM |
| Total Conversions | Total Revenue |
| Total Spend | Total eCPCV |
| Vendor ID | Vendor Name |
| View CVR | View Through Conversion Revenue |
| View Through Conversions | Viewability Fee Count |
| Viewable Impressions |
| 100% Complete | 25% Complete |
| 50% Complete | 75% Complete |
| Ad Serving Vendor ID | Ad Serving Vendor Name |
| Audio/Video Starts | Brand ID |
| Brand Name | Budget Amount |
| Budget Even Delivery Enabled | Budget Flight Date From |
| Budget Flight Date To | Budget Pacing Priority |
| Budget Type | CTR |
| Campaign End Date | Campaign ID |
| Campaign Name | Campaign Start Date |
| Campaign Status | Campaign UGCID |
| Click CVR | Click Through Conversion Revenue |
| Click Through Conversions | Clicks |
| Client ID | Completion Rate |
| Date | Default Bid |
| Domain/App ID | Domain/App Name |
| Eligible Impressions | Exchange ID |
| Exchange Name | Gross Actual Start |
| Gross Data Through | Gross Report Through |
| Group ID | Group Name |
| Impressions Won | Initiative Name |
| KPI Goal | KPI Goal Type |
| KPI ID | KPI Name |
| Line Item End Date | Line Item ID |
| Line Item Lineage | Line Item Name |
| Line Item Start Date | Line Item Type |
| Measurable Impressions | Media Plan Approval Version |
| Media Plan ID | Media Plan Name |
| Property ID | Property Name |
| Property Type | Property URL |
| Rate Type | Rate Type Unit |
| Tactic ID | Tactic Name |
| Tactic Status | Total Conversions |
| Total Revenue | Vendor ID |
| Vendor Name | View CVR |
| View Through Conversion Revenue | View Through Conversions |
| Viewability Fee Count | Viewable Impressions |
| 100% Complete | 25% Complete |
| 50% Complete | 75% Complete |
| Ad Serving Vendor ID | Ad Serving Vendor Name |
| Audio/Video Starts | Brand ID |
| Brand Name | Budget Amount |
| Budget Even Delivery Enabled | Budget Flight Date From |
| Budget Flight Date To | Budget Pacing Priority |
| Budget Type | CTR |
| Campaign End Date | Campaign ID |
| Campaign Name | Campaign Start Date |
| Campaign Status | Campaign UGCID |
| Click CVR | Click Through Conversion Revenue |
| Click Through Conversions | Clicks |
| Client ID | Completion Rate |
| Date | Default Bid |
| Gross Actual Start | Gross Data Through |
| Gross Report Through | Group ID |
| Group Name | Impressions Won |
| Initiative Name | KPI Goal |
| KPI Goal Type | KPI ID |
| KPI Name | Line Item End Date |
| Line Item ID | Line Item Lineage |
| Line Item Name | Line Item Start Date |
| Line Item Type | Media Plan Approval Version |
| Media Plan ID | Media Plan Name |
| Property ID | Property Name |
| Property Type | Property URL |
| Rate Type | Rate Type Unit |
| Segment Name | Tactic ID |
| Tactic Name | Tactic Status |
| Total Conversions | Total Revenue |
| Vendor ID | Vendor Name |
| View CVR | View Through Conversion Revenue |
| View Through Conversions |
| 100% Complete | 25% Complete |
| 50% Complete | 75% Complete |
| Ad Serving Vendor ID | Ad Serving Vendor Name |
| Audio/Video Starts | Brand ID |
| Brand Name | Budget Amount |
| Budget Even Delivery Enabled | Budget Flight Date From |
| Budget Flight Date To | Budget Pacing Priority |
| Budget Type | CTR |
| Campaign End Date | Campaign ID |
| Campaign Name | Campaign Start Date |
| Campaign Status | Campaign UGCID |
| Click CVR | Click Through Conversion Revenue |
| Click Through Conversions | Clicks |
| Client ID | Completion Rate |
| Date | Default Bid |
| Domain/App ID | Domain/App Name |
| Eligible Impressions | Exchange ID |
| Exchange Name | Gross Actual Start |
| Gross Data Through | Gross Report Through |
| Group ID | Group Name |
| Impressions Won | Initiative Name |
| KPI Goal | KPI Goal Type |
| KPI ID | KPI Name |
| Line Item End Date | Line Item ID |
| Line Item Lineage | Line Item Name |
| Line Item Start Date | Line Item Type |
| Measurable Impressions | Media Plan Approval Version |
| Media Plan ID | Media Plan Name |
| Page Position | Property ID |
| Property Name | Property Type |
| Property URL | Rate Type |
| Rate Type Unit | Size |
| Tactic ID | Tactic Name |
| Tactic Status | Total Conversions |
| Total Revenue | Vendor ID |
| Vendor Name | View CVR |
| View Through Conversion Revenue | View Through Conversions |
| Viewability Fee Count | Viewable Impressions |
| 100% Complete | 25% Complete |
| 50% Complete | 75% Complete |
| Ad Serving Vendor ID | Ad Serving Vendor Name |
| Audio/Video Starts | Brand ID |
| Brand Name | Budget Amount |
| Budget Even Delivery Enabled | Budget Flight Date From |
| Budget Flight Date To | Budget Pacing Priority |
| Budget Type | CPA |
| CPC | CPM |
| CTR | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Status |
| Campaign UGCID | Click CVR |
| Click Through Conversion Revenue | Click Through Conversions |
| Clicks | Client CPA |
| Client CPC | Client CPM |
| Client Cost | Client ID |
| Companion CTC | Companion CTC Revenue |
| Companion Clicks | Companion Impressions Won |
| Completion Rate | Country |
| Data Spend | Date |
| Default Bid | Gross Actual Start |
| Gross Data Through | Gross Report Through |
| Group ID | Group Name |
| Impressions Won | Initiative Name |
| KPI Goal | KPI Goal Type |
| KPI ID | KPI Name |
| Line Item End Date | Line Item ID |
| Line Item Lineage | Line Item Name |
| Line Item Start Date | Line Item Type |
| Media Plan Approval Version | Media Plan ID |
| Media Plan Name | Media Spend |
| Net Spend | Net eCPA |
| Net eCPC | Net eCPM |
| Primary Region | Property ID |
| Property Name | Property Type |
| Property URL | ROAS |
| Rate Type | Rate Type Unit |
| Tactic ID | Tactic Name |
| Tactic Status | Total CVRM |
| Total Conversions | Total Revenue |
| Total Spend | Total eCPCV |
| Vendor ID | Vendor Name |
| View CVR | View Through Conversion Revenue |
| View Through Conversions | Zip/Postal Code |
| Ad Serving Spend | Ad Serving Vendor ID |
| Ad Serving Vendor Name | Brand ID |
| Brand Name | CPA |
| CPC | CPM |
| CTR | Campaign End Date |
| Campaign ID | Campaign Name |
| Campaign Start Date | Campaign Status |
| Campaign UGCID | Clicks |
| Client CPA | Client CPC |
| Client CPM | Client Cost |
| Client ID | Contract Ad Serving Rate |
| Contract Ad Serving Spend | Contract Media Rate |
| Contract Media Spend | Contract Total Rate |
| Contract Total Spend | Contract Units |
| Contracted Actions | Contracted Clicks |
| Contracted Impressions | Contracted Video Completions |
| Contracted Video Views | Contracted Viewable Impressions |
| Data Spend | Date |
| Delivered Units | Eligible Impressions |
| Gross Actual Start | Gross Data Through |
| Gross Report Through | Impressions |
| Initiative Name | Interactions |
| Inventory Spend | KPI Goal |
| KPI Goal Type | KPI ID |
| KPI Name | Line Item End Date |
| Line Item ID | Line Item Lineage |
| Line Item Name | Line Item Start Date |
| Line Item Type | Measurable Impressions |
| Media Plan Approval Version | Media Plan ID |
| Media Plan Name | Media Spend |
| Net Media Spend | Property ID |
| Property Name | Property Type |
| Property URL | Rate Type |
| Rate Type Unit | Total Click Conversions |
| Total Conversions | Total Spend |
| Total View Conversions | Vendor ID |
| Vendor Name | Video Completions |
| Video Starts | Video Views |
| Viewable Impressions |
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