Ada was an English mathematician who collaborated with Charles Babbage on his early mechanical computer, the Analytical Engine, and the world’s first computer programmer.Thank you, Ada, for ushering in the new world of digital marketing and analytics!
Digital media offers many channels to choose from, evaluate, and optimize, and one of the key building blocks for outbound marketing campaigns is DoubleClick for Advertisers (DFA.)
Digital media offers many channels for outbound marketing campaigns-to choose from, evaluate, and optimize. Five years ago, life was simpler… Now digital marketers need to be savvier than ever!
Digital ad spending has increased significantly over the past decade. For the first time in U.S. history,marketers spend more on online advertising than on broadcast television advertising…with the metrics to prove this digital ad effectiveness!