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Five Benefits of Digital Marketing Reporting Tools

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When it comes to digital marketing, lack of tools is not the problem. Not so long ago, access to data was something we longed for. Today, we have data overload – tools stacked upon tools. Instead of dissecting Google’s latest update or crafting our newest integrated marketing campaign we report. And report. And report some more. When did being an Excel wizard…

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Four Necessary (and Free) Marketing Tools for Small Business Success

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We get it – you’re busy and short on time. Managing day-to-day operations, talking to customers, growing your business through digital marketing and ‘getting the word out’. But what does that really mean? Is your new website getting found by buyers on Google? You signed up for some advertising…is it working? That writer that you hired from Outsource – was…

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Marketing is the Question, Internet Marketing Dashboard is the Answer!

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Marketing is certainly about competition. Just recently internet search traffic was all that marketers needed watch. Speed was king but now marketers need more than speed. It’s about a whole lot of new digital marketing tools. Understanding these is just but a tip of the iceberg. That is where the internet marketing dashboard comes in. Internet Marketing Dashboard A topic…

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Digital Marketing Tools For Successful Campaigns

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It’s interesting to examine similarity between chess game and marketing. These two rather remotely compare in the sense that sometimes they favor one player and not the other(s). And yet at times it is totally different, the winner might lose terribly in the encounter that follows. You can always be certain, or nearly certain if all is not going well…

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Digital Marketing Reporting Tools or no Life on the Web

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There was a time when people could rely on traditional marketing and feedback channels for promotion of their businesses. Today we live online. We meet people online, build a network online, carry out businesses online, promote them online, and, make and receive reports online. Communication experts stress the importance of feedback. They will tell you that communication is incomplete if…

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How Marketing Intelligence Software Drive Pricing and Output Decisions?

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Even though everyone seems to be operating on the Web today, the elements that distinguish between businesses still exist. Particular market structures still determine the nature of various businesses. Businesses still exist within distinct organizational setups with unique distinguishing characteristics. The focus is on those characteristics that affect the nature of the competition and pricing. These structures are the several…

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Digital Online Marketing Uses Client’s Campaign Data to Help Travel Industry

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The TapAnalytics digital marketing reporting platform was selected by one of the nation’s leading agencies providing travel-industry marketing solutions, both print and online. The agency chose TapAnalytics to raise the bar on digital marketing management, detailed reporting, analytics, and ROI metrics for marketing investments. The TapAnalytics platform serves the agency, over 100 of their sophisticated clients, and thousands of digital marketing campaigns.

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TapAnalytics: To Measure is to Know Your Marketing Data

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“To measure is to know… when you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meagre and unsatisfactory kind.  Lord Kelvin got a lot of things right, a few things wrong (“heavier-than-air flying…

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