Digital Online Marketing Uses Client’s Campaign Data to Help Travel Industry

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The TapAnalytics digital marketing reporting platform was selected by one of the nation’s leading agencies providing travel-industry marketing solutions, both print and online. The agency chose TapAnalytics to raise the bar on digital marketing management, detailed reporting, analytics, and ROI metrics for marketing investments. The TapAnalytics platform serves the agency, over 100 of their sophisticated clients, and thousands of digital marketing campaigns.

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TapAnalytics: To Measure is to Know Your Marketing Data

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“To measure is to know… when you can measure what you are speaking about, and express it in numbers, you know something about it; but when you cannot measure it, when you cannot express it in numbers, your knowledge is of a meagre and unsatisfactory kind.  Lord Kelvin got a lot of things right, a few things wrong (“heavier-than-air flying…

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