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From BIA/Kelsey: 51% of SMBs Believe Marketing Analytics Are Critical

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Only 45% of SMBs track marketing analytics and the others give the reason that they don’t have time, experience or budget to track analytics according to an infographic from SCORE.org. In our Local Commerce Monitor 19 survey of small businesses, SMBs say they want to use different types of analytics. Specifically,  SMBs say that in 2016 they want to use: Online satisfaction surveys…

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Getting Started on TapClicks – Must Watch Guide Videos

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You’ve either just signed up with or started a free trial of the premier marketing reporting tool in the agency and media world, TapClicks – now what? Watch these videos 🙂 You’ll get a helpful view of our marketing reporting tool’s interface along with key first-steps to learn. If you would like a live TapClicks demo, you can book one here. Now go forth and conquer those lengthy…

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Don’t Pull Your Hair Out with Month-End Client Reporting – Part 1

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by: Colby West Avoid Morphing Account Management into a Reporting Department Last week, we heard a new client say that his Account Management department was turning into a Reporting department. He was frustrated and expressed that he didn’t sign up with a marketing agency  just to pull reports. As a marketing consultant, sometimes it’s easy to get so caught up…

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Funnel Widget – How to Add Marketing Funnel Widgets in the Dashboard

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Widgets are the easy, yet powerful way to add data visualization to your month-end client reports. Another new option has been added to the widget family: the Funnel widget. This new widget, available in the 5.9 release, allows you to pull in metrics and display them in the familiar and easy-to-understand “Funnel” layout. If you’re running any campaign for a client, you’ll instantly want…

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3 Intelligent Marketing Reports You Need To Automate Today

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As a marketer, you have an abundance of resources available to measure the performance of your campaigns. These resources help you gather the data you need in order to make more sound marketing decisions. As such, it may not surprise you that 54.8% of marketers are using data to measure marketing performance, and this number is rapidly growing. While gathering and analyzing…

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Geo Targeting Widget – How to Add Geo Campaign Reporting in the Dashboard

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Widgets are a great tool for building custom dashboards and telling unique stories about your campaign successes. An entirely new option has been added to the widget family with the Geo Chart Data Widget. This new functionality gives you the opportunity to visually evaluate user activity at the country, state or city level. If you do location based advertising or…

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Data Visualization in Widgets – How to in Add Visualization in Reports

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Widgets are a great tool for building custom dashboards and telling unique stories about your campaign successes. A new extension of the Widget functionality includes the ability to compare your data over different time periods. Comparisons are a fantastic way to show growth, change and improvements in your marketing campaigns. Want to Add Data Visualization and Comparison to a Widget…

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Import Wizard: How to Connect Any Marketing Data to Your Dashboard

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Marketers shouldn’t be limited to services with external APIs only. The Data Import Wizard in TapAnalytics functions like a manual version of a service integration that allows you to assimilate any marketing data seamlessly into your dashboard and automated reports. The Data Import Wizard released in TapAnalytics 5.7 gives users the flexibility to take offline data and import it directly…

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5 Digital Marketing Strategies That Sets You Apart From Other Agencies

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With over 120,000 marketing agencies in the U.S. alone, it can be difficult to draw attention to your business, especially when everyone promises to attract customers, drive sales, and build brand awareness. While it’s true there are many options for potential clients to chose from, not all agencies are created equal. Some are masters of the ‘experience’ campaign. Others are…

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Clients Demand Better Marketing Performance Reporting

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TapClicks delivers complete marketing solutions to media companies, agencies, and enterprises.   The company’s flagship product is the TapAnalytics Marketing Reporting Dashboard. To learn more, we caught up with Zachary Jarvinen, director of product marketing at TapClicks: What local problem(s) does TapClicks solve? How? Gone are the days of Don Draper.  Today’s agencies and media companies use dozens of tools to do local…

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Why You Cannot Live Without Google Analytics Reporting

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The idea behind analytics dashboards is basically to summarize complex and sundry information into graphs and charts. These formats are easier to read and interpret for quick decision making. You can design your dashboards depending on your marketing needs and the information type you need. Not every digital marketer has the technical knowledge to design analytics dashboards, particularly those who…

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When Essential Data Visualization is All you Need

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Good Data Visualization Runs Businesses Today Data on the performance of your paid ads, data on the number of new visits to your site, the growth of traffic to your web pages, the number of clicks received by your shared links. These data sources matter to every business that is run online marketing today. Because without proper data visualization, you…

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