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7 Ways to Use Team Efficiency to Increase MRR and Reduce Client Churn

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by: Colby West Consider the value of efficiency in our society. Efficiency is so high on the list of American ideals that many companies dedicate their whole product or service to helping you save time and money. For example, Apple, one of the world’s most beloved technology companies, works non-stop to make life more productive. With the iPhone, you can…

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3 Intelligent Marketing Reports You Need To Automate Today

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As a marketer, you have an abundance of resources available to measure the performance of your campaigns. These resources help you gather the data you need in order to make more sound marketing decisions. As such, it may not surprise you that 54.8% of marketers are using data to measure marketing performance, and this number is rapidly growing. While gathering and analyzing…

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Geo Targeting Widget – How to Add Geo Campaign Reporting in the Dashboard

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Widgets are a great tool for building custom dashboards and telling unique stories about your campaign successes. An entirely new option has been added to the widget family with the Geo Chart Data Widget. This new functionality gives you the opportunity to visually evaluate user activity at the country, state or city level. If you do location based advertising or…

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Data Visualization in Widgets – How to in Add Visualization in Reports

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Widgets are a great tool for building custom dashboards and telling unique stories about your campaign successes. A new extension of the Widget functionality includes the ability to compare your data over different time periods. Comparisons are a fantastic way to show growth, change and improvements in your marketing campaigns. Want to Add Data Visualization and Comparison to a Widget…

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Import Wizard: How to Connect Any Marketing Data to Your Dashboard

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Marketers shouldn’t be limited to services with external APIs only. The Data Import Wizard in TapAnalytics functions like a manual version of a service integration that allows you to assimilate any marketing data seamlessly into your dashboard and automated reports. The Data Import Wizard released in TapAnalytics 5.7 gives users the flexibility to take offline data and import it directly…

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5 Digital Marketing Strategies That Sets You Apart From Other Agencies

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With over 120,000 marketing agencies in the U.S. alone, it can be difficult to draw attention to your business, especially when everyone promises to attract customers, drive sales, and build brand awareness. While it’s true there are many options for potential clients to chose from, not all agencies are created equal. Some are masters of the ‘experience’ campaign. Others are…

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Clients Demand Better Marketing Performance Reporting

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TapClicks delivers complete marketing solutions to media companies, agencies, and enterprises.   The company’s flagship product is the TapAnalytics Marketing Reporting Dashboard. To learn more, we caught up with Zachary Jarvinen, director of product marketing at TapClicks: What local problem(s) does TapClicks solve? How? Gone are the days of Don Draper.  Today’s agencies and media companies use dozens of tools to do local…

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Why You Cannot Live Without Google Analytics Reporting

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The idea behind analytics dashboards is basically to summarize complex and sundry information into graphs and charts. These formats are easier to read and interpret for quick decision making. You can design your dashboards depending on your marketing needs and the information type you need. Not every digital marketer has the technical knowledge to design analytics dashboards, particularly those who…

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When Essential Data Visualization is All you Need

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Good Data Visualization Runs Businesses Today Data on the performance of your paid ads, data on the number of new visits to your site, the growth of traffic to your web pages, the number of clicks received by your shared links. These data sources matter to every business that is run online marketing today. Because without proper data visualization, you…

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Why Use Web Analytics Tools Vs Raw Web Site Stat Data

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Web Analytics Tools Here is a question that most marketers and online users still ask from time to time: why is web site stat data so cumbersome? And what web analytics tools to use? First, a web analytics tools are far more valuable compared to just web page stats. With the stats, you can only see lots of information on your…

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SEO Reporting Dashboard: Defining Good SEOs

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What determines a good SEO professional from an ordinary SEO professional, it maybe just a simple detail such as the type of SEO reporting dashboard they are using. SEO professional work to a large extent depends on the type of tool you are using. Even as a qualified professional, it may be pretty difficult in certain circumstances to really come…

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Indispensable: Google Analytics Reporting Tools

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How Indispensable is Google Analytics Reporting Tools? It takes only a simple checking around to realize just how highly Google analytics reporting tools are regarded. Google analytics has positioned itself as the goto web analytics dashboard. There are great reasons for why a search engine company would built a tool for web site to use. We use Google analytics reporting tools…

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Dashboard Software: Why It’s Central to Marketing Strategy

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Marketers Need Quality Business Intelligence Businesses need timely and clear intelligence to devise their operational strategies. Successful marketing depends on the quality of business intelligence (BI). As the online marketplace becomes ever more competitive, succinct and timely information increasingly becomes essential in creating marketing strategy. While dashboard software typically provide businesses with an excellent overview of planning and deploying marketing applications,…

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Google Analytics Reports: What you can Learn!

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One of the greatest challenges to every business is making sense of data. There is just so much to be done and the available time can never permit it all. There is so much data to be monitored and it just cannot be possible get sense of all of it if you were to do it manually. But Google Analytics…

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Data Dashboards: The Key to Improved Decision Making

By | Blog, Data Visualization | No Comments

From email marketing to social media marketing campaigns, marketers in today’s global market are faced with an overwhelming amount of data. They have to determine how audiences are likely react to various messages placed on different channels. You’ll be glad to know that TapClicks data dashboard helps enterprises make sense big data by aggregating data from different sources into one…

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Facebook Marketing Dashboard: Controlling Social Media Marketing

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This is short list of why you should care about a Facebook marketing dashboard; key performance indicators (KPIs), performance metrics, data – these things that drive your businesses. It is difficult to operate without regard for these elements. In fact, all the above come from a single source: data. Businesses are data driven. Your business has so much data and…

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TapAnalytics Integration Spotlight: Partnering with Choozle

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At TapClicks, we have extensive partnerships with the marketing services that we integrate within our own service. By opening up a window that allows us to ‘see’ the data they are collecting, we are able to provide users the information they need within our dashboard. Choozle, Win Ratio and You Integrations are partnerships that benefit you – and when choosing…

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Digital Marketing Tool That Help Create Successful Content

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A digital marketing tool should guide you as you set and review goals for your digital marketing campaigns. If you have been in marketing practice for some time, then you are now aware of the urgent need to reevaluate and address the changing needs of your diverse audiences from time to time. People’s needs change with time and there can…

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