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Marketing Agencies: Manage the Expectations of Your Clients With 8 Steps

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If you travel outside the realm of marketing for just a minute and into the realm of human relationships, it’s common knowledge that managing expectations is one of the most important keys to minimizing disappointments. As a marketing agency, you would probably agree that every action you take is to benefit your clients, but sometimes your clients might not see…

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Anthony Adams’ Advice for Startup Success: Understand Data Driven KPIs

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Anthony Adams, TapClicks’ Senior Vice President of Product and Solutions, sat down with Patrick Foley of “The Startup Success Podcast” to discuss his background, TapClicks, and his advice for other startups. Anthony came to to TapClicks from a varied background and he considers himself extremely fortunate because he has been able to do so many different things. At age 17,…

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7 Reasons Why Agency Leadership Prefer Internet Marketing Dashboards

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Company leadership relies heavily on reports from several team players in order to make educated business decisions. Often, the go-to method for pulling these reports together requires your team members to manually extract data from any number of analytics tools, transfer the data into an Excel spreadsheet, and then deliver the results to company leaders in the form of a…

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TapClicks University: Getting Started With TapClicks Marketing Dashboard

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Today is the day you take control of your marketing reports in a customizable marketing dashboard. It’s a simple task taking only 3 easy steps and leads to expert looking marketing reports that wow clients. You can simple follow along with our guide video guide or simply read the steps below. Transcript For the TapClicks University Quick Start Guide to…

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TapClicks University: How To Create Your Own Custom Marketing Dashboard

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How To Create Your Own Custom Marketing Dashboard Custom Marketing Dashboard Creation Custom dashboards are a great way to create visualization in the form of widgets for the data that you have in the various services throughout your dashboard. This allows you to customize the look of your reports. We will setup your first dashboard. We will add widgets to…

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TapClicks University: How To Generate and Automate Your Reporting

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How to Generate and Automate Your Monthly Marketing Reports Creating Client Marketing Reports Creating Client Reports is easy and allows you to get information from all the services into one report. 1. Click on Reporting in the left-hand navigation menu. 2. Select Generate client report. 3. Select a client from the drop down menu. 4. Select your date range. 5. Select a reporting…

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Marketing Analytics Dashboard: The Solution to Data Overload

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It happens to even the savviest marketers: the data overload migraine. As a modern marketer, you know exactly what I am talking about. You have a ginormous stockpile of tools at your fingertips working to churn out data, analytics, and reports.  And, while these tools, when used correctly, can help you understand how your marketing efforts are paying off, there…

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TapClicks Elite Dashboard – Video Features Overview

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The TapClicks Elite Dashboard Features Overview TapClicks EliteDashboard TapClicks Elite, the TapClicks Elite Dashboard allows users to create and design their own custom dashboards. Tell the story you want to convey to your end user  by using our many different widgets and visualization. Elite Dashboard – Custom Widget Creation Creating a widget takes just a few clicks. Choose from the different…

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Digital Marketing Dashboard Built and Reports Scheduled in 90 Seconds

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Here’s the scenario, one of your clients requested a last minute marketing report which got lost in an email. Now, usually you’ll have more than 90 seconds to build their marketing dashboard and create a marketing report, but we wanted to challenge ourselves. 🙂 To make the challenge real, we came up with this sample marketing dashboard containing five KPIs,…

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Marketing Dashboard Tip: Drilling Into Your Marketing Campaign Data

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You have all your data sources plugged in, you’ve built pretty digital marketing dashboards, but what about good ole fashioned deep diving into your campaign data? There’s nothing like getting your hands dirty and going 2 or 3 levels deep into your data, Inception-style. But how do you do it in TapAnaltyics? First, under Services, locate the service you’re diving into (Google Adwords in this example)….

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Marketing Dashboard Tips: Data Aggregation on the Categories Page

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Have you ever needed data aggregation for your Google AdWords and Bing Ads Data? Do your clients want to see them combined together in the digital marketing reporting you’re delivering? We’re giving you this advanced functionality built right into our amazing platform. Watch this quick tutorial to show you just how easy it is to set up custom categories for your data aggregation…

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From BIA/Kelsey: 51% of SMBs Believe Marketing Analytics Are Critical

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Only 45% of SMBs track marketing analytics and the others give the reason that they don’t have time, experience or budget to track analytics according to an infographic from SCORE.org. In our Local Commerce Monitor 19 survey of small businesses, SMBs say they want to use different types of analytics. Specifically,  SMBs say that in 2016 they want to use: Online satisfaction surveys…

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Getting Started on TapClicks – Must Watch Guide Videos

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You’ve either just signed up with or started a free trial of the premier marketing reporting tool in the agency and media world, TapClicks – now what? Watch these videos 🙂 You’ll get a helpful view of our marketing reporting tool’s interface along with key first-steps to learn. If you would like a live TapClicks demo, you can book one here. Now go forth and conquer those lengthy…

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