How to Generate and Automate Your Monthly Marketing Reports Creating Client Marketing Reports Creating Client Reports is easy and allows you to get information from all the services into one report. 1. Click on Reporting in the left-hand navigation menu. 2. Select Generate client report. 3. Select a client from the drop down menu. 4. Select your date range. 5. Select a reporting…
It happens to even the savviest marketers: the data overload migraine. As a modern marketer, you know exactly what I am talking about. You have a ginormous stockpile of tools at your fingertips working to churn out data, analytics, and reports. And, while these tools, when used correctly, can help you understand how your marketing efforts are paying off, there…
As a data analytics company, one of our top priorities, not surprisingly, is to conduct thorough research and to analyze data that give us insights about forthcoming trends in the business of data analytics and dashboards. Here at TapClicks, we use this collected research and sharp analysis to make educated assertions about what is currently hot and what is not…
Now with the newest version of TapClicks all users have the ability to set the home screen they see when they first log in — allowing them to pick their favorite page, or the one they most use. Simply click on user settings. You’ll be able to pick from the Services Overview, a favorite Elite dashboard, or Categories Overview or…
The TapClicks Elite Dashboard Features Overview TapClicks EliteDashboard TapClicks Elite, the TapClicks Elite Dashboard allows users to create and design their own custom dashboards. Tell the story you want to convey to your end user by using our many different widgets and visualization. Elite Dashboard – Custom Widget Creation Creating a widget takes just a few clicks. Choose from the different…
Here’s the scenario, one of your clients requested a last minute marketing report which got lost in an email. Now, usually you’ll have more than 90 seconds to build their marketing dashboard and create a marketing report, but we wanted to challenge ourselves. 🙂 To make the challenge real, we came up with this sample marketing dashboard containing five KPIs,…
by: Colby West Marketing in this day in age is more about gathering and analyzing data rather than just going with your gut instincts. But, as any marketing professional knows, the task of gathering and analyzing data can take a large chunk of time out of your daily schedule. Don’t believe it? Think for a minute about all of the…
The world of technology is constantly growing, presenting businesses with more innovative solutions to marketing and sales problems day-by-day. In fact, at a recent conference Salesforce CEO, Marc Benioff, enthusiastically commented on one of the most recent and ground-breaking ideas in software development.
One of the best hidden gems in TapAnalytics – a built-in CRM system (absolutely free of charge in Standard, Pro and Elite). This section allows you to physically see the leads which are coming in, check their quality, hear their call recording and most importantly – NOT let any of them fall through the cracks. This is huge for small…
Recently, Brightpod reached out to us about interviewing our CEO, Babak Hedayati, in a blog series focused on tips and tricks for marketers to use to stay productive. We jumped at the opportunity!
You have all your data sources plugged in, you’ve built pretty digital marketing dashboards, but what about good ole fashioned deep diving into your campaign data? There’s nothing like getting your hands dirty and going 2 or 3 levels deep into your data, Inception-style. But how do you do it in TapAnaltyics? First, under Services, locate the service you’re diving into (Google Adwords in this example)….
Have you ever needed data aggregation for your Google AdWords and Bing Ads Data? Do your clients want to see them combined together in the digital marketing reporting you’re delivering? We’re giving you this advanced functionality built right into our amazing platform. Watch this quick tutorial to show you just how easy it is to set up custom categories for your data aggregation…
by: Colby West No matter how good of a consultant you are, or even how good you are with people, the time will come that you have to deal with a difficult, demanding, or disgruntled client. Unfortunately, it’s just part of the job. Even though speaking to an upset client is inevitable at one point or another, there are ways…
Only 45% of SMBs track marketing analytics and the others give the reason that they don’t have time, experience or budget to track analytics according to an infographic from SCORE.org. In our Local Commerce Monitor 19 survey of small businesses, SMBs say they want to use different types of analytics. Specifically, SMBs say that in 2016 they want to use: Online satisfaction surveys…
You’ve either just signed up with or started a free trial of the premier marketing reporting tool in the agency and media world, TapClicks – now what? Watch these videos 🙂 You’ll get a helpful view of our marketing reporting tool’s interface along with key first-steps to learn. If you would like a live TapClicks demo, you can book one here. Now go forth and conquer those lengthy…
Information. We’re asked for it all of the time. Clients want their campaign status, lead updates, traffic growth, etc. But information isn’t magic—it comes from somewhere. Where does it come from? It comes from that big scary word: data. But no client just wants data. After all, data is boring. Data is ugly. Data is that thing that analysts stress…
We’re arming you with yet another tool to add value to client reports: The Area Chart Widget. Available in the 5.9 release, this new widget allows you to pull in metrics and display in an interactive, layer-based Area Chart. Here’s a quick tutorial: Want to Add Area Charts to Your Marketing Reports Dashboard? Here is How! Starting at the Elite…
by: Colby West Avoid Morphing Account Management into a Reporting Department Last week, we heard a new client say that his Account Management department was turning into a Reporting department. He was frustrated and expressed that he didn’t sign up with a marketing agency just to pull reports. As a marketing consultant, sometimes it’s easy to get so caught up…
by: Colby West As an experienced consultant, you’ve come to understand that a large part of your job involves customer relationships. It’s not uncommon for clients to either praise you for their high position in the search results, or on the flip side, call and chew you out for a sudden drop in rankings. During your time as a consultant,…
Widgets are the easy, yet powerful way to add data visualization to your month-end client reports. Another new option has been added to the widget family: the Funnel widget. This new widget, available in the 5.9 release, allows you to pull in metrics and display them in the familiar and easy-to-understand “Funnel” layout. If you’re running any campaign for a client, you’ll instantly want…
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