Strategic marketing today is more than just creativity and intuition. To effectively reach your target market, you need tools that help you collect website data, manage your social media accounts, segment your email marketing lists, track your campaigns, and much more. Thankfully, there are hundreds of tools out there to help you out with these significant marketing tasks. The difficulty,…
If you travel outside the realm of marketing for just a minute and into the realm of human relationships, it’s common knowledge that managing expectations is one of the most important keys to minimizing disappointments. As a marketing agency, you would probably agree that every action you take is to benefit your clients, but sometimes your clients might not see…
Anthony Adams, TapClicks’ Senior Vice President of Product and Solutions, sat down with Patrick Foley of “The Startup Success Podcast” to discuss his background, TapClicks, and his advice for other startups. Anthony came to to TapClicks from a varied background and he considers himself extremely fortunate because he has been able to do so many different things. At age 17,…
Company leadership relies heavily on reports from several team players in order to make educated business decisions. Often, the go-to method for pulling these reports together requires your team members to manually extract data from any number of analytics tools, transfer the data into an Excel spreadsheet, and then deliver the results to company leaders in the form of a…
Today is the day you take control of your marketing reports in a customizable marketing dashboard. It’s a simple task taking only 3 easy steps and leads to expert looking marketing reports that wow clients. You can simple follow along with our guide video guide or simply read the steps below. Transcript For the TapClicks University Quick Start Guide to…
How To Create Your Own Custom Marketing Dashboard Custom Marketing Dashboard Creation Custom dashboards are a great way to create visualization in the form of widgets for the data that you have in the various services throughout your dashboard. This allows you to customize the look of your reports. We will setup your first dashboard. We will add widgets to…
How to Generate and Automate Your Monthly Marketing Reports Creating Client Marketing Reports Creating Client Reports is easy and allows you to get information from all the services into one report. 1. Click on Reporting in the left-hand navigation menu. 2. Select Generate client report. 3. Select a client from the drop down menu. 4. Select your date range. 5. Select a reporting…
It happens to even the savviest marketers: the data overload migraine. As a modern marketer, you know exactly what I am talking about. You have a ginormous stockpile of tools at your fingertips working to churn out data, analytics, and reports. And, while these tools, when used correctly, can help you understand how your marketing efforts are paying off, there…
As a data analytics company, one of our top priorities, not surprisingly, is to conduct thorough research and to analyze data that give us insights about forthcoming trends in the business of data analytics and dashboards. Here at TapClicks, we use this collected research and sharp analysis to make educated assertions about what is currently hot and what is not…
Now with the newest version of TapClicks all users have the ability to set the home screen they see when they first log in — allowing them to pick their favorite page, or the one they most use. Simply click on user settings. You’ll be able to pick from the Services Overview, a favorite Elite dashboard, or Categories Overview or…
The TapClicks Elite Dashboard Features Overview TapClicks EliteDashboard TapClicks Elite, the TapClicks Elite Dashboard allows users to create and design their own custom dashboards. Tell the story you want to convey to your end user by using our many different widgets and visualization. Elite Dashboard – Custom Widget Creation Creating a widget takes just a few clicks. Choose from the different…
Here’s the scenario, one of your clients requested a last minute marketing report which got lost in an email. Now, usually you’ll have more than 90 seconds to build their marketing dashboard and create a marketing report, but we wanted to challenge ourselves. 🙂 To make the challenge real, we came up with this sample marketing dashboard containing five KPIs,…
by: Colby West Marketing in this day in age is more about gathering and analyzing data rather than just going with your gut instincts. But, as any marketing professional knows, the task of gathering and analyzing data can take a large chunk of time out of your daily schedule. Don’t believe it? Think for a minute about all of the…
The world of technology is constantly growing, presenting businesses with more innovative solutions to marketing and sales problems day-by-day. In fact, at a recent conference Salesforce CEO, Marc Benioff, enthusiastically commented on one of the most recent and ground-breaking ideas in software development.
One of the best hidden gems in TapAnalytics – a built-in CRM system (absolutely free of charge in Standard, Pro and Elite). This section allows you to physically see the leads which are coming in, check their quality, hear their call recording and most importantly – NOT let any of them fall through the cracks. This is huge for small…
Recently, Brightpod reached out to us about interviewing our CEO, Babak Hedayati, in a blog series focused on tips and tricks for marketers to use to stay productive. We jumped at the opportunity!
You have all your data sources plugged in, you’ve built pretty digital marketing dashboards, but what about good ole fashioned deep diving into your campaign data? There’s nothing like getting your hands dirty and going 2 or 3 levels deep into your data, Inception-style. But how do you do it in TapAnaltyics? First, under Services, locate the service you’re diving into (Google Adwords in this example)….
Have you ever needed data aggregation for your Google AdWords and Bing Ads Data? Do your clients want to see them combined together in the digital marketing reporting you’re delivering? We’re giving you this advanced functionality built right into our amazing platform. Watch this quick tutorial to show you just how easy it is to set up custom categories for your data aggregation…
by: Colby West No matter how good of a consultant you are, or even how good you are with people, the time will come that you have to deal with a difficult, demanding, or disgruntled client. Unfortunately, it’s just part of the job. Even though speaking to an upset client is inevitable at one point or another, there are ways…
Only 45% of SMBs track marketing analytics and the others give the reason that they don’t have time, experience or budget to track analytics according to an infographic from SCORE.org. In our Local Commerce Monitor 19 survey of small businesses, SMBs say they want to use different types of analytics. Specifically, SMBs say that in 2016 they want to use: Online satisfaction surveys…
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