Blog

The Power of Increasing Your Influencer Community

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Do you know who Kylie Jenner is? Can you recall all the times that the BeyHive stood up for Beyonce’s honor? Do you know more than you want to about Taylor Swift’s many relationships? Even if you have no interest in beauty products or pop music, you probably have heard of these three women and know much more about their…

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Get More Automated Data in TapClicks with Zapier

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With over 170 connections, you probably connect directly to most of the data you need right in TapClicks. But admittedly, we don’t have all the connections (yet). Whatever your data source, you can connect your tools to TapClicks with Zapier. Zapier is a data connection tool that works based on triggers and automatic checks. Connect your data source to Zapier…

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The Ultimate Content Marketing Guide: Let’s Start with Social Media

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Here at TapClicks, we have a lot of combined marketing experience and we wanted to share that experience with others to help them become ever better marketers. That’s why we decided to create the Ultimate Content Marketing Guide. The guide is an ambitious project. It’s designed to be an in-depth, searchable, and living resource on all things content marketing. It’s…

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A Visual Guide to Social Media Content Marketing

By | Blog, Tips | One Comment

Social Media is hard: so many platforms to choose from, new tactics and tools for each of those platforms, and different audiences to target. If you feel like you need a handbook to help you build your strategies, have we got the guide for you. This infographic, based on The Ultimate Content Marketing Guide: Social Media, will help you understand…

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7 Awesome Digital Marketing Insights from MozCon

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MozCon is one of the best digital marketing conferences in the industry. If you’re not familiar with MozCon, it’s an expertly run, high quality single-track conference presented by Moz (a TapClicks data partner). I had the honor to speak there in 2012 and it was an amazing experience. Every speaker this year – like every year – gave insightful presentations,…

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How to Do Content Marketing on LinkedIn

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LinkedIn identifies five major pillars where businesses can share content and engage with audiences across their network. Company Page Slideshare Publishing Sponsored Content Groups The social network has invested a lot in building a platform where business professionals can read great content and share ideas. Their strategy has worked out in our favor, as marketers report that it’s the best…

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[Webinar] Driving ROI Through Call Tracking & Omni-Channel Marketing Analytics

By | Knowledge Center, Video | No Comments

In today’s omnichannel and cross-device world, marketing analytics has never been more important – or complex. As you invest in search, social, display, and other digital channels, you need the right insights to measure and optimize performance. It’s important to know exactly how customers move down the path to purchase and which marketing activities influence each action – whether online,…

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Tips on How to Set a Marketing Budget

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Setting and staying within the limits of a marketing budget can be one of the most difficult tasks of an marketing agency. It requires attention to detail, properly utilizing data, and smart marketing decisions. To set a budget that helps you get the most value out of marketing, experts offer the following tips. Base your budget on a percentage of…

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How to Calculate the Average

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Let’s get mathematical. To calculate the average of anything, all you have to do is add up all of the numbers that you are including in your calculation. Then, you divide them by how many numbers there are. Finding the mean is just the sum divided by the count. While calculating the average is simple math, the average marketer doesn’t…

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How to Create a Custom Dashboard in Google Analytics

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Google Analytics is the industry standard when it comes to measuring website traffic. And, it’s with good reason. Google is one of the most comprehensive website analytics tools on the market. Additionally, Google Analytics is important for every web marketer to use. Why? Because when you properly measure your website analytics, you significantly increase your chances of marketing success. Don’t…

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We Made It! The Top 500 List of Fastest-Growing Private Companies by Inc.5000

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Keeping things secret is hard for us as a team that prides ourselves on making insights easy to share…but we’re excited to finally announce that TapClicks has placed 87th on the 2016 Inc. 5000 top 500 list of America’s fastest-growing private companies! This is the first time we’ve been included on Inc. 5000 top 500’s list since launching in 2009, and…

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What are Metrics? Learn How To Select Great Marketing Analytics Metrics!

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With the influx of big data, marketing is all about the numbers these days. It’s difficult to run a successful campaign without knowing the answer to the question “what are metrics?” In short, metrics are numeric data that tell you how well your campaigns are performing.  These numbers are plotted against your agency’s original goals. To understand your data to…

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Top 5 Tools Marketing Agencies Should use to Streamline Processes

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Marketing is complex. It requires many different moving parts to function together seamlessly in order to streamline marketing processes. This includes various campaigns (email, social media, paid search, SEM, etc.), data analytics tools, reporting tools, workflow operations, client relations, key team players, and more. When you look at all of the responsibilities of a marketing agency objectively, it almost seems impossible…

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