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Tips on How to Set a Marketing Budget

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Setting and staying within the limits of a marketing budget can be one of the most difficult tasks of an marketing agency. It requires attention to detail, properly utilizing data, and smart marketing decisions. To set a budget that helps you get the most value out of marketing, experts offer the following tips. Base your budget on a percentage of…

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How to Calculate the Average

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Let’s get mathematical. To calculate the average of anything, all you have to do is add up all of the numbers that you are including in your calculation. Then, you divide them by how many numbers there are. Finding the mean is just the sum divided by the count. While calculating the average is simple math, the average marketer doesn’t…

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How to Create a Custom Dashboard in Google Analytics

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Google Analytics is the industry standard when it comes to measuring website traffic. And, it’s with good reason. Google is one of the most comprehensive website analytics tools on the market. Additionally, Google Analytics is important for every web marketer to use. Why? Because when you properly measure your website analytics, you significantly increase your chances of marketing success. Don’t…

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We Made It! The Top 500 List of Fastest-Growing Private Companies by Inc.5000

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Keeping things secret is hard for us as a team that prides ourselves on making insights easy to share…but we’re excited to finally announce that TapClicks has placed 87th on the 2016 Inc. 5000 top 500 list of America’s fastest-growing private companies! This is the first time we’ve been included on Inc. 5000 top 500’s list since launching in 2009, and…

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What is An Impression? Everything Internet Marketers Need To Know!

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“What is an impression,” is a question every marketer should know how to answer. Why? Because an impression is arguably the most common metric in internet marketing. While an impression is a common marketing metric, it’s also nuanced in several ways. That’s why it’s important to take the time to ask “What is an impression” and define it clearly. What…

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What are Metrics? Learn How To Select Great Marketing Analytics Metrics!

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With the influx of big data, marketing is all about the numbers these days. It’s difficult to run a successful campaign without knowing the answer to the question “what are metrics?” In short, metrics are numeric data that tell you how well your campaigns are performing.  These numbers are plotted against your agency’s original goals. To understand your data to…

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Top 5 Tools Marketing Agencies Should use to Streamline Processes

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Marketing is complex. It requires many different moving parts to function together seamlessly in order to streamline marketing processes. This includes various campaigns (email, social media, paid search, SEM, etc.), data analytics tools, reporting tools, workflow operations, client relations, key team players, and more. When you look at all of the responsibilities of a marketing agency objectively, it almost seems impossible…

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What is Google Analytics?

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As a member of a marketing agency, you’ve heard the words “Google Analytics” thousands of times, no doubt. With “Google Analytics” averaging over 4 million searches/month, it’s plain to see Google Analytics is one of the most popular analytics tools. It’s also interesting to note that the 4 million + average monthly searches for “Google Analytics” doesn’t account for common…

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8 Powerful Digital Marketing Tools Every Marketer Should Consider Using

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Strategic marketing today is more than just creativity and intuition. To effectively reach your target market, you need tools that help you collect website data, manage your social media accounts, segment your email marketing lists, track your campaigns, and much more. Thankfully, there are hundreds of tools out there to help you out with these significant marketing tasks. The difficulty,…

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Marketing Agencies: Manage the Expectations of Your Clients With 8 Steps

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If you travel outside the realm of marketing for just a minute and into the realm of human relationships, it’s common knowledge that managing expectations is one of the most important keys to minimizing disappointments. As a marketing agency, you would probably agree that every action you take is to benefit your clients, but sometimes your clients might not see…

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Anthony Adams’ Advice for Startup Success: Understand Data Driven KPIs

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Anthony Adams, TapClicks’ Senior Vice President of Product and Solutions, sat down with Patrick Foley of “The Startup Success Podcast” to discuss his background, TapClicks, and his advice for other startups. Anthony came to to TapClicks from a varied background and he considers himself extremely fortunate because he has been able to do so many different things. At age 17,…

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7 Reasons Why Agency Leadership Prefer Internet Marketing Dashboards

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Company leadership relies heavily on reports from several team players in order to make educated business decisions. Often, the go-to method for pulling these reports together requires your team members to manually extract data from any number of analytics tools, transfer the data into an Excel spreadsheet, and then deliver the results to company leaders in the form of a…

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TapClicks University: Getting Started With TapClicks Marketing Dashboard

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Today is the day you take control of your marketing reports in a customizable marketing dashboard. It’s a simple task taking only 3 easy steps and leads to expert looking marketing reports that wow clients. You can simple follow along with our guide video guide or simply read the steps below. Transcript For the TapClicks University Quick Start Guide to…

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TapClicks University: How To Create Your Own Custom Marketing Dashboard

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How To Create Your Own Custom Marketing Dashboard Custom Marketing Dashboard Creation Custom dashboards are a great way to create visualization in the form of widgets for the data that you have in the various services throughout your dashboard. This allows you to customize the look of your reports. We will setup your first dashboard. We will add widgets to…

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