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Handling Custom Data in a Reporting and Analytics Environment

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Authors: Gautham Ramachandran, Wesley Eversole, Angshuman Rudra, Chris Doore, Sameer Saraf Are you struggling with Custom Data and how to bring it into your reporting tool? Do you want to compare, contrast and integrate these custom datasets with data from standardized data sources such as Google Adwords, Facebook Ads or Google Analytics?Tapclicks and it’s Smart Connector lets you bring in…

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What is a Correlation?

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Correlation is when there is a mutual relationship or connection between two or more things. In mathematical terms, correlation most often applies to the measurement of the relationship between two variables, X and Y. This answer might satisfy a statistics test, but for marketers, the real issue with establishing a relationship between two things is understanding how the story your…

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Data Visualization Examples: A Look Into Modern Visual Innovation

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When you talk about graphs and charts, all too often, the first image in a person’s head is a bunch of 90s-esque charts and graphs on a powerpoint pasted from an excel sheet of some kind. Data visualization (or visualisation as the Britts spell it) is a hallmark of business meetings. C-Suite executives love visuals. Consumers love visuals. The human…

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Is the Value of Infographic Creation Diminishing?

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It’s been a decade since the rise of the infographic in digital marketing. Coinciding with the advent of data-driven methods, was the infographic’s refinement into a tool that could disseminate large amounts of complex data and insights into concise, easily digestible forms that anyone could understand at a glance. Today, though, infographics are everywhere, saturating social media and digital marketing…

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Data Visualization Infographic: How to Make Charts and Graphs

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All sorts of visualization techniques exist to surface your data. Companies like Ferdio have even created data visualization catalogs that illustrate every type of chart or graph you could choose from. As a data visualization company, it’s important to educate users on how to best reach their goals with their visualizations. We’ve already provided our ultimate guide to visualizing data,…

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How to Conduct Keyword Research for Clients

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Keywords are one of the pillars of search engine optimization. It lays the basis for your on-page optimization, which can, in turn, affect how you reach out for link building. For those that need a little primer on the science of link building, DFY’s link juice guide is perfect to get you started. For our purposes, we’ll focus on the…

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The Simple Guide to Understanding Your Customer Retention Rate

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In the vast ocean of performance metrics available to business owners, one particular measurement is somewhat neglected when compared to more “obvious” indicators, like acquisition costs or raw sales. Retention rate, which is related to churn rate, is a curious creature that’s a little tough to calculate customer norms in retention because there’s no real industry standard for measuring it….

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Fueling Agency Growth with Data Viz

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Big data is a buzzword in the modern business landscape, and anyone from the smallest of enterprises to the biggest corporations will stand to benefit from having a foothold in data-driven methods and strategies. But while insights gathered from the use of data might be tremendously useful for business, it won’t necessarily be understood intuitively and the data is even…

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Marketing Reporting: The Art of Color in Visualization

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It’s well-established that data visualization is a big part of modern business. It makes patterns clearer, digestible, and more visible; it can improve information storytelling and response time to emergent trends, and it can even help businesses make use of data that was previously inert and unused. That’s why it’s important for you to make the most out of your…

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How to Improve Client Relations and Internal Communication

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You hear it over and over in leadership trainings; successful teams, agencies, and media companies are built on the foundation of solid communication. If you’re looking to improve efficiencies, then work smarter and eliminate communication gaps with your team and your clients.  This article will present some of the key communication challenges within various departments at your agency or media…

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How do You Calculate the Value of Data Visualization for Your Agency

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Ultimately, data visualization is a way to communicate and educate, so before we go into our primary 8 points, it’s important to note how the brain works. The human brain is an awesome piece of organic machinery capable of recognizing trillions of stimuli and converting all of that information into something understandable and actionable at unbelievable speeds. Studies show that…

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The Importance of Dwell Time for your Content

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If you’ve been around the SEO world for any amount of time then you’ve probably heard the word “dwell time” thrown around. With over 200 ranking factors, experts try to understand exactly what factors influence page rank, and dwell time is one of the popular educated guesses within the SEO community. Before we jump into dwell time, it’s important to…

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How To Choose The Right Call Tracking Tool For Your Agency

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In today’s omnichannel, cross-device, and digital world, marketing analytics has never been more vital, or complex. To gather the right insights, measure effectively, and optimize marketing performance, you need to know exactly how customers move through your marketing funnel, how they engage with your team members, and how your marketing activities influence customer actions. This is true for all marketing…

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