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How do You Calculate the Value of Data Visualization for Your Agency

By | Blog, Data Visualization | 2 Comments

Ultimately, data visualization is a way to communicate and educate, so before we go into our primary 8 points, it’s important to note how the brain works. The human brain is an awesome piece of organic machinery capable of recognizing trillions of stimuli and converting all of that information into something understandable and actionable at unbelievable speeds. Studies show that…

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The Importance of Dwell Time for your Content

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If you’ve been around the SEO world for any amount of time then you’ve probably heard the word “dwell time” thrown around. With over 200 ranking factors, experts try to understand exactly what factors influence page rank, and dwell time is one of the popular educated guesses within the SEO community. Before we jump into dwell time, it’s important to…

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How To Choose The Right Call Tracking Tool For Your Agency

By | Blog | No Comments

In today’s omnichannel, cross-device, and digital world, marketing analytics has never been more vital, or complex. To gather the right insights, measure effectively, and optimize marketing performance, you need to know exactly how customers move through your marketing funnel, how they engage with your team members, and how your marketing activities influence customer actions. This is true for all marketing…

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6 Steps to Creating a Better Marketing Dashboard: (2018 Edition)

By | Blog | 2 Comments

A marketing dashboard is a compilation of all of the pertinent data about a company’s marketing efforts. Marketing dashboards benefit both marketing and the executive team. They can give an at-a-glance view that quantifies the overall impact marketing has on the business and how marketing initiatives increase customer acquisition, retention, and sales. A marketing dashboard can be invaluable for making…

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3 Tips to Improve your Agency’s Data Visualization

By | Blog, Data Visualization | No Comments

  With data visualization becoming an essential differentiator in the core functions of an agency or media company, it’s becoming increasingly important for your team to leverage this competitive advantage with client reporting. Data Visualizations isn’t only about showing information in easily digestible and discernable shapes, is ultimately an expression of the value your agency has driven to your clients.

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Salesforce + Datorama, a Deeper Look at the Capabilities of the Key Players in this Market

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Several weeks ago, Salesforce placed a big bet on Datorama, a data analytics platform that now has many eyes focused on the technology and capabilities gained through the acquisition. At a rumored $800 million USD price tag, the deal raises a number of questions. Why now? Who else competes in this space? What defines these players? How are key players…

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TapClicks Offers Leading HIPAA-Compliant Marketing Reporting and Workflow Solution

By | Blog, Press Releases | No Comments

TapClicks Offers Leading HIPAA-Compliant Marketing Reporting and Workflow Solution San Jose, CA, July 26, 2018 (Newswire.com) – TapClicks, the global SaaS leader in marketing reporting and workflow, recently named the “Best Dashboard for managing Local Campaigns” Local Visionary Award 2018 by StreetFight, today announced a new development in their technology. TapClicks now offers a HIPAA and HITECH compliant solution to…

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Best Practices for Building Reports for Executives, Clients, and ICs

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Everyone needs reports, but not everyone needs the same report. Too much information will overwhelm your reader, while too little data only produces more questions than answers. Find the perfect balance by following these best practices for building reports for anyone. Reporting Best Practices (for everyone) You can’t build a report without knowing what you’re supposed to measure. Check back…

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Use Scientific Methods for Better Agency Marketing

By | Blog | No Comments

One of my favorite mantras is “There is no such thing as a marketing emergency” because much of what we do as marketers can be planned and foreseen. Marketing relies on understanding the psychology and behavior triggers that cause customers to take action. The marketer’s job is not to be reactionary and freak out when traffic dips or lead quality…

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5 Goal Setting Steps for Better Client Outcomes

By | Blog | No Comments

A healthy agency-client relationship requires trust, communication, and mutual understanding of expected outcomes and timelines. The best way to ensure that everyone’s on the same page is by setting specific and measurable campaign goals early. Also Read: 8 Steps for Marketing Agencies to Manage Client Expectations By early, I don’t mean “shortly after the campaign starts.” I also don’t mean…

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Calculate True Brand Awareness

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Any marketing or sales funnel will include brand awareness somewhere at the beginning stage of the customer journey, whether it’s the top of the funnel (TOFU) or the beginning of the pipeline. Brand awareness is such a foundational marketing tactic that not very many teams actually spend a lot of their energy and creative capital trying to build it. Also…

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Hidden Figures: Combining Marketing Metrics for Deeper Data Analysis

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There are thousands of metrics out there that you can use to measure the success of your campaigns, but so much of what platforms report are vanity metrics that don’t provide real analysis into how your marketing efforts affect your bottom line. Those individual, platform-provided metrics don’t always show the whole story or give you exact numbers that clearly communicate…

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2 Ways to Report Blogging Success

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Blogging should be a means to a profitable business end. It’s too hard to keep a blog going to write just for its own sake. Smart marketing teams use a business blog to attract traffic and send it down a funnel, rather than maintaining a blog as a place to muse on the state of the industry. When you stop…

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KPI Roundup: Your Most Important Adwords KPIs

By | Blog | No Comments

Adwords and other PPC campaigns are essential, but how do you know which data will tell a meaningful story to clients? Your client reports can quickly expand to several pages and include a lot of information that confuses clients if you’re not careful. Also Read: 7 Awesome Digital Marketing Insights from MozCon Client reporting best practices state that you should…

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Automate To Massively Scale Client Reporting For Media Companies

By | Blog | No Comments

We’re all productivity-obsessed these days, it’s the reason Tim Ferris’s book The 4-Hour Work Week spent 4 years on the New York Times Bestseller list and why Wordstream’s 20-minute work week clinches PPC management subscriptions. We want to do more things faster and better than ever before. Client reporting for sales, marketing and ad operations teams in media companies is…

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