Knowledge Center

Handling Custom Data in a Reporting and Analytics Environment

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Authors: Gautham Ramachandran, Wesley Eversole, Angshuman Rudra, Chris Doore, Sameer Saraf Are you struggling with Custom Data and how to bring it into your reporting tool? Do you want to compare, contrast and integrate these custom datasets with data from standardized data sources such as Google Adwords, Facebook Ads or Google Analytics?Tapclicks and it’s Smart Connector lets you bring in…

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How to Improve Client Relations and Internal Communication

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You hear it over and over in leadership trainings; successful teams, agencies, and media companies are built on the foundation of solid communication. If you’re looking to improve efficiencies, then work smarter and eliminate communication gaps with your team and your clients.  This article will present some of the key communication challenges within various departments at your agency or media…

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[Webinar] Driving ROI Through Call Tracking & Omni-Channel Marketing Analytics

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In today’s omnichannel and cross-device world, marketing analytics has never been more important – or complex. As you invest in search, social, display, and other digital channels, you need the right insights to measure and optimize performance. It’s important to know exactly how customers move down the path to purchase and which marketing activities influence each action – whether online,…

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TapClicks University: Getting Started With TapClicks Marketing Dashboard

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Today is the day you take control of your marketing reports in a customizable marketing dashboard. It’s a simple task taking only 3 easy steps and leads to expert looking marketing reports that wow clients. You can simple follow along with our guide video guide or simply read the steps below. Transcript For the TapClicks University Quick Start Guide to…

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TapClicks University: How To Create Your Own Custom Marketing Dashboard

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How To Create Your Own Custom Marketing Dashboard Custom Marketing Dashboard Creation Custom dashboards are a great way to create visualization in the form of widgets for the data that you have in the various services throughout your dashboard. This allows you to customize the look of your reports. We will setup your first dashboard. We will add widgets to…

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TapClicks University: How To Generate and Automate Your Reporting

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How to Generate and Automate Your Monthly Marketing Reports Creating Client Marketing Reports Creating Client Reports is easy and allows you to get information from all the services into one report. 1. Click on Reporting in the left-hand navigation menu. 2. Select Generate client report. 3. Select a client from the drop down menu. 4. Select your date range. 5. Select a reporting…

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Marketing Dashboard Tip: Drilling Into Your Marketing Campaign Data

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You have all your data sources plugged in, you’ve built pretty digital marketing dashboards, but what about good ole fashioned deep diving into your campaign data? There’s nothing like getting your hands dirty and going 2 or 3 levels deep into your data, Inception-style. But how do you do it in TapAnaltyics? First, under Services, locate the service you’re diving into (Google Adwords in this example)….

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Marketing Dashboard Tips: Data Aggregation on the Categories Page

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Have you ever needed data aggregation for your Google AdWords and Bing Ads Data? Do your clients want to see them combined together in the digital marketing reporting you’re delivering? We’re giving you this advanced functionality built right into our amazing platform. Watch this quick tutorial to show you just how easy it is to set up custom categories for your data aggregation…

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Getting Started on TapClicks – Must Watch Guide Videos

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You’ve either just signed up with or started a free trial of the premier marketing reporting tool in the agency and media world, TapClicks – now what? Watch these videos 🙂 You’ll get a helpful view of our marketing reporting tool’s interface along with key first-steps to learn. If you would like a live TapClicks demo, you can book one here. Now go forth and conquer those lengthy…

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Geo Targeting Widget – How to Add Geo Campaign Reporting in the Dashboard

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Widgets are a great tool for building custom dashboards and telling unique stories about your campaign successes. An entirely new option has been added to the widget family with the Geo Chart Data Widget. This new functionality gives you the opportunity to visually evaluate user activity at the country, state or city level. If you do location based advertising or…

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Data Visualization in Widgets – How to in Add Visualization in Reports

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Widgets are a great tool for building custom dashboards and telling unique stories about your campaign successes. A new extension of the Widget functionality includes the ability to compare your data over different time periods. Comparisons are a fantastic way to show growth, change and improvements in your marketing campaigns. Want to Add Data Visualization and Comparison to a Widget…

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