Data Visualization

The Ultimate Guide to Data Visualization: Charts, Graphs, and Everything in Between

By | Blog, Data Visualization | No Comments

When done right, visual data should tell a story. Unlike plain text, data visualization takes complex information and boils it down to a simple, attention-grabbing image that conveys your message without scaring your reader away with long, blocky “walls” of text. Data visualization can make all the difference between a conversion and a lost sale. After all, visual data transcends…

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The Top 12 Best Data Visualizations

By | Blog, Data Visualization | One Comment

Data visualization is a huge part of doing business today, with influence in so many different aspects. Whether it’s in marketing—through the dissemination of engaging information—or corporate communications and pitches, there’s a whole lot of value to be found in breaking down data into digestible chunks. In today’s article, we celebrate 12 of the best data visualizations ever made, illustrating…

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Handling Custom Data in a Reporting and Analytics Environment

By | Blog, Data Visualization, Knowledge Center | No Comments

Authors: Gautham Ramachandran, Wesley Eversole, Angshuman Rudra, Chris Doore, Sameer Saraf Are you struggling with Custom Data and how to bring it into your reporting tool? Do you want to compare, contrast and integrate these custom datasets with data from standardized data sources such as Google Adwords, Facebook Ads or Google Analytics?Tapclicks and it’s Smart Connector lets you bring in…

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Data Visualization Examples: A Look Into Modern Visual Innovation

By | Blog, Data Visualization | No Comments

When you talk about graphs and charts, all too often, the first image in a person’s head is a bunch of 90s-esque charts and graphs on a powerpoint pasted from an excel sheet of some kind. Data visualization (or visualisation as the Britts spell it) is a hallmark of business meetings. C-Suite executives love visuals. Consumers love visuals. The human…

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Is the Value of Infographic Creation Diminishing?

By | Blog, Data Visualization | No Comments

It’s been a decade since the rise of the infographic in digital marketing. Coinciding with the advent of data-driven methods, was the infographic’s refinement into a tool that could disseminate large amounts of complex data and insights into concise, easily digestible forms that anyone could understand at a glance. Today, though, infographics are everywhere, saturating social media and digital marketing…

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Data Visualization Infographic: How to Make Charts and Graphs

By | Blog, Data Visualization | No Comments

All sorts of visualization techniques exist to surface your data. Companies like Ferdio have even created data visualization catalogs that illustrate every type of chart or graph you could choose from. As a data visualization company, it’s important to educate users on how to best reach their goals with their visualizations. We’ve already provided our ultimate guide to visualizing data,…

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Fueling Agency Growth with Data Viz

By | Blog, Data Visualization | No Comments

Big data is a buzzword in the modern business landscape, and anyone from the smallest of enterprises to the biggest corporations will stand to benefit from having a foothold in data-driven methods and strategies. But while insights gathered from the use of data might be tremendously useful for business, it won’t necessarily be understood intuitively and the data is even…

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Marketing Reporting: The Art of Color in Visualization

By | Blog, Data Visualization | No Comments

It’s well-established that data visualization is a big part of modern business. It makes patterns clearer, digestible, and more visible; it can improve information storytelling and response time to emergent trends, and it can even help businesses make use of data that was previously inert and unused. That’s why it’s important for you to make the most out of your…

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How do You Calculate the Value of Data Visualization for Your Agency

By | Blog, Data Visualization | 2 Comments

Ultimately, data visualization is a way to communicate and educate, so before we go into our primary 8 points, it’s important to note how the brain works. The human brain is an awesome piece of organic machinery capable of recognizing trillions of stimuli and converting all of that information into something understandable and actionable at unbelievable speeds. Studies show that…

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3 Tips to Improve your Agency’s Data Visualization

By | Blog, Data Visualization | No Comments

  With data visualization becoming an essential differentiator in the core functions of an agency or media company, it’s becoming increasingly important for your team to leverage this competitive advantage with client reporting. Data Visualizations isn’t only about showing information in easily digestible and discernable shapes, is ultimately an expression of the value your agency has driven to your clients.

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Marketing Analytics Dashboard: The Solution to Data Overload

By | Blog, Data Visualization | No Comments

It happens to even the savviest marketers: the data overload migraine. As a modern marketer, you know exactly what I am talking about. You have a ginormous stockpile of tools at your fingertips working to churn out data, analytics, and reports.  And, while these tools, when used correctly, can help you understand how your marketing efforts are paying off, there…

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Data Dashboards: The Key to Improved Decision Making

By | Blog, Data Visualization | No Comments

From email marketing to social media marketing campaigns, marketers in today’s global market are faced with an overwhelming amount of data. They have to determine how audiences are likely react to various messages placed on different channels. You’ll be glad to know that TapClicks data dashboard helps enterprises make sense big data by aggregating data from different sources into one…

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